An introduction to OKRs

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43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-okrs tag-customer-marketing tag-article "> <section class="post-full-content OKRs"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2022-04-14">14 April 2022</time> <span class="reading-time">5 min read</span> </section> <h1 class="post-full-title">An introduction to OKRs</h1> <section class="post-full-meta"> <a href="/tag/okrs/">OKRs</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/stephanie/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/Stephanie-Whalley.jpeg" alt="Stephanie Whalley" /> <section class="author-card-content"> <h4 class="author-card-name">Stephanie Whalley</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/05/CMA_Framework_Tiles_okrs.jpg);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p>OKRs are like flossing your teeth - not the most enjoyable part of your day by any means but still a vital and fundamental part of the bigger picture.</p><p>We’re all here with the same ambition - to be the best at what we do (and to avoid too many long stints in the dentist’s chair!)</p><p>OKRs are a crucial cog in the machine that will drive you to the top, so if you’re a newbie to the world of OKRs, it’s high time you started paying more attention to them.</p><p>Right, buckle up because we’re about to take you for a spin around:</p><ul><li><a href="https://www.productmarketingalliance.com/an-introduction-to-okrs/?ref=customermarketingalliance.com#what-are-okrs">What are OKRs are</a></li><li><a href="https://www.productmarketingalliance.com/an-introduction-to-okrs/?ref=customermarketingalliance.com#why-are-okrs-so-important">Why OKRs are important</a></li><li><a href="https://www.productmarketingalliance.com/an-introduction-to-okrs/?ref=customermarketingalliance.com#defining-your-okrs">Defining your OKRs</a></li><li><a href="https://www.productmarketingalliance.com/an-introduction-to-okrs/?ref=customermarketingalliance.com#the-different-types-of-product-marketing-okrs">The four different types of product marketing OKRs</a></li><li><a href="https://www.productmarketingalliance.com/an-introduction-to-okrs/?ref=customermarketingalliance.com#how-to-report-on-your-okrs">How to report on your OKRs</a><br></li></ul><h2 id="what-are-okrs"><strong>What are OKRs?</strong></h2><p>OKRs stands for objectives and key results. They’re a popular type of framework used to keep track of goals and performance. They’re all about setting objectives and measurable results.</p><p>Not just another product marketing acronym, OKRs are an integral part of your efforts, steering strategies, maintaining progression, and helping you pivot like a pro.</p><p>They’re a bit of a hot topic within the world of product marketing actually, mainly because they can be pretty tricky to nail.</p><p>But hey, you don’t need <em>us</em> to tell <em>you</em> that.<br></p><h2 id="why-are-okrs-so-important"><strong>Why are OKRs so important?</strong></h2><p>Product marketers rarely work solo and in any given campaign, launch, or project, you’ll almost always be collaborating with at least two other departments, from sales and product to customer success and finance.</p><p>Whilst teamwork does indeed make the dream work, it can also make attribution a bit of a challenge. With fingers in so many pies, it can be tricky to <a href="https://www.productmarketingalliance.com/tying-product-marketing-to-revenue/?ref=customermarketingalliance.com">tie product marketing to revenue</a> and success.</p><p>You’ve gotta love a challenge though, right?</p><p>No matter how tough it might be pinpointing where product marketing played its part, measuring the impact of your work is non-negotiable.</p><p>It not only keeps you on the right track and ensures you’re going from strength-to-strength, but it also helps others within the organization appreciate the true <a href="https://www.productmarketingalliance.com/the-value-of-building-a-product-marketing-team/?ref=customermarketingalliance.com">value of product marketing</a>. This can then, in turn, positively influence things like budgets and how heavily the organization invests in its product marketing.</p><p>So, with this in mind, before you set about tackling any kind of project - be it a full-blown product launch or a one-off sales enablement session, ask yourself:</p><ul><li>What am I hoping to achieve?</li><li>How will I know if I’ve achieved it?</li></ul><p>In the wise words of <strong>Avinash Kaushik</strong>, <strong>Digital Marketing Evangelis</strong>t at <strong>Google</strong>:</p><blockquote><em>“If you don’t actually know what you’re trying to achieve, it’s also hard to measure success. Try it, you’ll see what I mean.”</em><br></blockquote><h2 id="defining-your-okrs"><strong>Defining your OKRs</strong></h2><p>When defining your goals, steer clear of vanity metrics such as likes and page views. They aren’t as powerful as bottom-line metrics that can be tied to your product’s success, and oftentimes don’t paint an accurate picture of positive results.</p><p><strong>For example:</strong></p><p>If 7,000 people land on your product page but just 2% click your call-to-action and 0.1% sign-up to the free demo, is that<em> really</em> something to celebrate?</p><p>Relying on these metrics will result in a lot of “So what?” responses, and that won’t do the credibility of you or your product marketing efforts any favors.</p><p>So, that’s what NOT to do. Now let’s look at how you should be approaching your OKRs.</p><h3 id="give-it-some-thought"><strong>Give it some thought</strong></h3><p>Put real consideration into which metrics you want to monitor, and make sure you’re able to confidently answer why they’re important to the business.</p><h3 id="timeframes-equal-trends"><strong>Timeframes equal trends</strong></h3><p>Remember to make sure you’ve got a predetermined and set timeframe in place. If you go from measuring a certain metric once a quarter to once a month to once a week, you’ll struggle to form any sort of trend - and that’s exactly what you’re after.</p><h3 id="be-more-specific"><strong>Be more specific</strong></h3><p>Make your goal super specific by attaching a clear timeframe and metric to it. So, instead of saying “we want to increase the number of customers who use our product at least once a week”, say “we want to increase the number of customers who regularly use our product at least once a week by 15%, taking the current active user norm from 45% to 60%, within six weeks”.</p><h3 id="keep-it-realistic"><strong>Keep it realistic</strong></h3><p>It’s important not to have too many metrics in place because that can be a recipe for disaster when it comes to staying focused. We recommend identifying the top three metrics that align with product, sales, and marketing and then tracking that OKR to build up consistency.</p><h3 id="okr-first-execution-second"><strong>OKR first, execution second</strong></h3><p>You should always set your goal(s) before you set to work on the project. The reason being, your OKRs will directly influence how you go about delivering it and how you prioritize your time and efforts.</p><p>Oh, and don’t forget the funnel:</p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2021/03/The-product-marketing-prospect-and-customer-journey-funnel.jpg" class="kg-image" alt="The product marketing prospect and customer journey funnel" loading="lazy" width="1500" height="713"></figure><p>A prospect or customer’s stage in the funnel will impact the nature of your goals and potentially shift your OKRs.</p><p><strong>For instance:</strong></p><p>For someone in the awareness stage, you’re going to want to look at things like sign-ups to your newsletter. For people in the interest stage, you’ll want to turn your attention to variables like free trial sign-ups. For retention, it could be active users, and then for advocacy, it might be up or cross-sell revenue.</p><p>All making sense so far? Awesome, let’s continue!</p><h2 id="the-different-types-of-product-marketing-okrs"><strong>The different types of product marketing OKRs</strong></h2><p>Here are some examples of common product marketing goals we hear being used regularly and broadly speaking, they can be split into four pillars:</p><h3 id="go-to-market-okrs"><strong>Go-to-Market OKRs</strong></h3><ul><li>Win rates</li><li>Reason for winning</li><li>Market share</li><li>Conversion rate in target segment</li><li>Average deal size</li><li><a href="https://www.productmarketingalliance.com/everything-you-need-to-know-about-product-market-fit/?ref=customermarketingalliance.com">Product-market fit</a></li></ul><h3 id="sales-enablement-okrs"><strong>Sales enablement OKRs</strong></h3><ul><li>Asset utilization</li><li>Sales confidence</li><li>Deal velocity</li><li>Time to close</li></ul><h3 id="lead-demandgen-okrs"><strong>Lead demand/gen OKRS</strong></h3><ul><li>Campaign performance</li><li>Leads influenced by PMM content</li><li>Brand awareness</li></ul><h3 id="product-adoption-okrs"><strong>Product adoption OKRs</strong></h3><ul><li>Active users</li><li>User satisfaction</li><li><a href="https://www.productmarketingalliance.com/keeping-customers-close-simple-strategies-to-drive-retention/?ref=customermarketingalliance.com">Retention</a></li><li>Feature adoption</li><li>Up and cross-sell revenue</li><li>Time taken to complete actions</li></ul><p><strong>To delve into each of these in granular detail, </strong><a href="https://www.productmarketingalliance.com/an-intro-to-product-marketing-okrs/?ref=customermarketingalliance.com"><strong>download our Intro to OKRs eBook ></strong></a></p><h2 id="how-to-report-on-your-okrs"><strong>How to report on your OKRs</strong></h2><p>Once you’ve set your OKRs and put measures in place to monitor them, you’ll need to ensure you’re recording and reporting them.</p><p>Fear not, for this doesn’t need to be a complicated process at all.</p><p>Here’s a really simple, low-maintenance table that includes all the top-line info you need to be documenting. It’s super easy to keep up-to-date and circulate with relevant teams.</p><figure class="kg-card kg-image-card"><img src="https://www.productmarketingalliance.com/content/images/2021/03/Putting-OKRs-on-place-and-monitoring-them-for-product-marketing-success.jpg" class="kg-image" alt="table detailing the top-line information on metrics, Q3 and DAUs." loading="lazy" width="1500" height="481"></figure><p>Once you’ve done all the hard work in setting up your OKRs, now all that’s left to do is communicate your findings with the relevant departments. Let them know how they affect your success and what their role is in helping you achieve them.</p><h2 id="the-last-word-on-okrs-for-now"><strong>The last word on OKRs (for now)</strong></h2><p>The tricky thing about OKRs is the sheer variety of factors each product marketer will be up against. The type of market, pricing model, and product will all have a significant impact on your metrics, so it’s vital that you take our advice and tweak it to meet your individual circumstances.</p><p>Each product marketing team is also structured differently depending on the company’s needs. Some are in the marketing org and some are in the product org, but irrespective of which org you sit with, having quarterly updates to product, sales, and marketing leadership is helpful to establish trust and credibility and work together on shared goals.</p> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Like what you see? Then check out tonnes more.</h2> <p class="post-upgrade-cta-desc"> From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of presentations and mentors, our membership plans are packed with awesome sales enablement resources. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup/">Subscribe now</a> <a class="button large primary" href="/membership/">Learn more</a> </div> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/stephanie/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/Stephanie-Whalley.jpeg" alt="Stephanie Whalley" /> <section class="author-card-content"> <h4 class="author-card-name">Stephanie Whalley</h4> <p>Steph is Senior Copywriter here at PMA and you can usually find her crafting content, writing words and sniffing out typos (or making a cup of tea!) </p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/okrs/">OKRs</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/important-factors-that-impact-customer-marketing-metrics-and-how-to-choose-your-own/"> <img class="post-card-image" src="/content/images/size/w800/2022/09/william-warby-WahfNoqbYnM-unsplash--1-.jpg" alt="Customer marketing metrics and how to choose your own" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/important-factors-that-impact-customer-marketing-metrics-and-how-to-choose-your-own/"> <header class="post-card-header"> <h2 class="post-card-title">Customer marketing metrics and how to choose your own</h2> </header> <section class="post-card-excerpt"> <p>Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/cmas-conclusive-guide-to-okrs-and-kpis/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/CMA_Framework_Tiles_metrics_and_analysis.jpg" alt="CMA’s conclusive guide to OKRs and KPIs" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/cmas-conclusive-guide-to-okrs-and-kpis/"> <header class="post-card-header"> <h2 class="post-card-title">CMA’s conclusive guide to OKRs and KPIs</h2> </header> <section class="post-card-excerpt"> <p>Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This page serves as Customer Marketing Alliance’s ultimate guide to these metrics. It houses all the articles we’ve written on the topic, all in one place....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">12 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-reduce-customer-churn/"> <img class="post-card-image" src="/content/images/size/w800/2022/07/siora-photography-CkaAkgK5mc4-unsplash--1-.jpg" alt="How to reduce customer churn" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-reduce-customer-churn/"> <header class="post-card-header"> <h2 class="post-card-title">How to reduce customer churn</h2> </header> <section class="post-card-excerpt"> <p>Whether you’re working at a small startup or accomplished organization, customers are the lifeblood of your business. So, when customer churn rears its head, this can throw a spanner in the works and impact a company’s short and long-term goals....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">12 min read</span> </footer> </div> </article> </div> </aside> </aside> </article> </div> </main> <div class="floating-header"> <div class="floating-header-logo"> <a href="https://www.customermarketingalliance.com"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" /> <span>Customer Marketing Alliance</span> </a> </div> <span class="floating-header-divider">—</span> <div class="floating-header-title">An introduction to OKRs</div> <div class="floating-header-share"> <a class="floating-header-share-tw" href="https://twitter.com/share?text=An%20introduction%20to%20OKRs&url=https://www.customermarketingalliance.com/an-introduction-to-okrs/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;"> <?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a class="floating-header-share-fb" href="https://www.facebook.com/sharer/sharer.php?u=https://www.customermarketingalliance.com/an-introduction-to-okrs/" onclick="window.open(this.href, 'share-facebook','width=580,height=296');return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M19 6h5V0h-5c-3.86 0-7 3.14-7 7v3H8v6h4v16h6V16h5l1-6h-6V7c0-.542.458-1 1-1z"/></svg> </a> <a class="floating-header-share-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.customermarketingalliance.com/an-introduction-to-okrs/" onclick="window.open(this.href, 'share-facebook','width=580,height=496');return false;"> <?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> </div> <progress id="reading-progress" class="progress" value="0"> <div class="progress-container"> <span class="progress-bar"></span> </div> </progress> </div>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.css" />  <script src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.min.js"></script> <script> if (window.isTOCenabled) { document.querySelector('.toc-container').innerHTML = '<div class="toc"></div>'; tocbot.init({ tocSelector: '.toc', contentSelector: '.post-content' }); } </script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.customermarketingalliance.com/assets/img/sales/CMA%20FULL%20LOGO%20WHITE.svg?v=49cb5bde65" /> </a> </div> <div class="site-footer-content-title"> Our mission is plain and simple. 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intervalId = null; } }); } else { console.error("Could not find #ghost-portal-root iframe, retrying..."); if (!intervalId) { intervalId = setInterval(callPortalIframe, 1000); } } } document.addEventListener("DOMContentLoaded", function() { console.log("DOM fully loaded"); let currentUrl = window.location.href; let link = document.querySelector('a[href="https://www.customermarketingalliance.com/#/portal/signup/"]'); if(link){ link.addEventListener('click', function(event) { console.log('Link was clicked!'); callPortalIframe(); }); } else { console.log('The link was not found on the page'); } if ( currentUrl === "https://www.customermarketingalliance.com/#/portal/signup/" || currentUrl === "https://www.customermarketingalliance.com/#/portal/account/plans/" ) { callPortalIframe(); console.log("You are on the signup page"); } else if ( currentUrl === "https://www.customermarketingalliance.com/#/portal" || currentUrl === "https://www.customermarketingalliance.com/account-free/#/portal" || currentUrl === "https://www.customermarketingalliance.com/pro-plus-membership-dashboard/#/portal" || currentUrl === "https://www.customermarketingalliance.com/account/#/portal" ) { callPortalIframe(); console.log("You are on the portal/viewplans page"); } else { console.log("You are not on the signup/plan page"); } // Start observing the target node for configured mutations const targetNodePortalRoot = document.getElementById("ghost-portal-root"); if (targetNodePortalRoot) { const config = { attributes: true, childList: true, subtree: true }; const poratalObserver = new MutationObserver(function() { callPortalIframe(); }); poratalObserver.observe(targetNodePortalRoot, config); } else { console.error("Could not find #ghost-portal-root element"); } }); })(); </script>  <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/jquery.js?v=49cb5bde65" ></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/jquery.fitvids.js?v=49cb5bde65" ></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/ghost-lunr.js?v=49cb5bde65" defer></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/search.js?v=49cb5bde65" defer></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/%20built/jquery.fitvids.js?v=49cb5bde65"></script> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { // Start fitVids var $postContent = $(".post-full-content"); 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progressBar.setAttribute('value', lastScrollY); ticking = false; } window.addEventListener('scroll', onScroll, { passive: true }); window.addEventListener('resize', onResize, false); update(); var getHiddenUpgrade = document.querySelector('.hidden-upgrade'); if (getHiddenUpgrade && isHiddenUpgradeVisible) getHiddenUpgrade.style.display = 'block'; }); // window.inArticleAdList = [ // { // img: 'https://static.ghost.org/v3.0.0/images/publishing-options.png', // url: '/' // }, // { // img: 'https://static.ghost.org/v3.0.0/images/admin-settings.png', // url: '/' // } // ]; if (window.inArticleAdList && !window.inArticleAdListDisabled) { const getSelectPostContent = document.querySelector('.post-content'); const getSelectPostContentLength = parseInt(getSelectPostContent.children.length / 2); const getSelectPostContentItem = getSelectPostContent.children[getSelectPostContentLength]; const thisinPostAd = document.createElement('a'); thisinPostAd.classList.add('post-in-post-ad'); const getRandAdItem = inArticleAdList[Math.floor(Math.random() * inArticleAdList.length)]; 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