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Conversions API | Marketing Solutions Help
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<span class="t-14 t-black--light" data-test-selector="article-count">20 articles</span> </div> </div> <div class="page-width-content topic-page__content"> <section class="body-content"> <ul class="topic-page__list"> <li> <article class="article-preview" aria-labelledby="article-preview-title" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1655394" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn Conversions API </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Using… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-1" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-1" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1657171" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up a Conversions API integration in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Conversions API conversions are connected to LinkedIn from a server or partner platform. If you choose an API integration, you need to go through the setup steps for your data source before you set up Conversion Tracking for your conversions. … </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-2" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-2" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6888207" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up HubSpot integration to send conversion data to Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversions API and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from HubSpot and LinkedIn. Connect to HubSpot To connect to HubSpot, go to their ads tool and use their instructions to create and sync your lifecycle stage change ad conversion events using… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-3" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-3" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6816407" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Hightouch </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Hightouch and LinkedIn. To send conversions data from Hightouch: Step 1: Select Conversions API as your source Step 2: Create a conversion rule Step 3: Select Hightouch integration Step… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-4" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-4" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1716041" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Supermetrics </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Supermetrics and LinkedIn. To send conversions data from Supermetrics: Step 1: Select Conversions API as your source Step 2: Create a conversion rule Step 3: Select Supermetrics… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-5" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-5" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6276178" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Zapier third-party integrations </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversions API and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can connect Zapier directly from LinkedIn with the selected third-party apps listed below to automatically connect your data to Campaign Manager. Use Zapier to set up integrations with: HubSpot Salesforce Marketo … </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-6" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-6" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1711115" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Zapier </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you connect to Zapier, you set up workflows called Zaps that stream conversions data to LinkedIn. Prerequisites In your Zap editor, the first app in your trigger setup can be any supported conversion data source that you are using to trigger a… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-7" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-7" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1711116" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Direct API </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can set up a direct connection between your company’s server and LinkedIn using the LinkedIn Conversions API. Before you can send conversions data using Direct API Before you set up Conversions API, review the Getting Access instructions in the… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-8" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-8" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6235839" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Adobe </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Adobe and LinkedIn. To send conversions data from Adobe: Step 1: Select Conversions API as your source Step 2: Create a conversion rule Step 3: Select Adobe integration Step 4:… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-9" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-9" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6885098" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Factors.ai </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Factors.ai and LinkedIn. To send conversions data from Factors.ai: Step 1: Select Conversions API as your source Step 2: Create a conversion rule Step 3: Select Factors.ai integration… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-10" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-10" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a489395" class="article-preview__link t-16" data-test-selector="article-preview-link"> Conversion statuses in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Check the status of your conversions to better understand the signals received from your website. Find your conversion status To find your conversion status: Conversions API statuses - When you click the status in the table you can see… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-11" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-11" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a5938392" class="article-preview__link t-16" data-test-selector="article-preview-link"> Signal quality for Conversions API </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When Conversions API events are streamed to LinkedIn, we evaluate the signal quality, which is the effectiveness of matching the event to a LinkedIn profile. Signal quality is important to consider, since it can help increase conversions and improve… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-12" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-12" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a5538676" class="article-preview__link t-16" data-test-selector="article-preview-link"> Conversions API best practices </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Conversions API… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-13" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-13" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1718034" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up and create conversions using Google Tag Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Google Tag Manager and LinkedIn. Prerequisites Before you set up your Google Tag Manager (GTM) integration in Campaign Manager, you’ll need to: You might also need your LinkedIn API access… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-14" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-14" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a7143277" class="article-preview__link t-16" data-test-selector="article-preview-link"> Access your LinkedIn API access token for your Google Tag Manager Conversions API integration </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversions API and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> To integrate Google Tag Manager with Conversions API, you might need your LinkedIn API access token to complete your set up. To find your LinkedIn API access token: To authenticate or reauthenticate your token in Google Tag Manager: Related tasksSet… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-15" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-15" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a7126307" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create a qualified lead optimization goal for the lead generation objective </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Create a lead generation campaign using the qualified leads optimization goal to deliver ads to members who are most likely to become qualified leads. Prerequisites To ensure your qualified lead campaigns are optimized for learning and identifying… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-16" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-16" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6553958" class="article-preview__link t-16" data-test-selector="article-preview-link"> Qualified lead optimization goal for the lead generation objective </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The qualified lead optimization goal helps to provide you with high-quality leads using qualified lead data shared from your LinkedIn Conversions API, through direct build or a third-party partner, or by manually uploading information. As you… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-17" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-17" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a7124333" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up Segment integration to send conversion data to Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversions API and Conversion Tracking </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Segment and LinkedIn. To connect to Segment, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. When you… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-18" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-18" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1716040" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up Dreamdata integration to import conversion data to Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Dreamdata and LinkedIn. To connect to Dreamdata, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. … </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-19" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-19" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6214560" class="article-preview__link t-16" data-test-selector="article-preview-link"> Set up Tealium integration to import conversion data to Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Conversion Tracking and Conversions API </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Conversions API directly connects data from Tealium and LinkedIn. To connect to Tealium, go to their website and follow their Conversions API instructions to set up your connection and start sending conversion data to LinkedIn. 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