CINXE.COM
Signal quality for Conversions API | Marketing Solutions Help
<!DOCTYPE html> <html lang="en" data-ui-framework="glimmer" data-presentation-type="FULL_PAGE" class="theme--artdeco"> <head> <title>Signal quality for Conversions API | Marketing Solutions Help</title> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="default"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="Signal quality for Conversions API"> <meta name="locale" content="en_US"> <meta name="robots" content="index,follow"> <meta name="og:title" content="Signal quality for Conversions API | Marketing Solutions Help"> <meta name="og:site_name" content="Marketing Solutions Help"> <meta name="og:description" content="Signal quality for Conversions API"> <meta name="og:url" content="https://www.linkedin.com/help/lms/answer/a5938392"> <meta name="pageKey" content="hc_search_entity"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/sc/h/6sz1e821vgereyxaakx87tt4z"> <meta name="helpcenter:bootstrap" content="{"cdnUrl":"https://static.licdn.com","application":{"name":"helpcenter-frontend","instance":"i001","version":"0.5.5242","multiproductName":"helpcenter"},"availableHelpCenters":[{"urn":"urn:li:helpCenterInstance:linkedin","longLabel":"LinkedIn Help","shortLabel":"LinkedIn"},{"urn":"urn:li:helpCenterInstance:billing","longLabel":"Corporate Billing Help","shortLabel":"Corporate Billing"},{"urn":"urn:li:helpCenterInstance:learning","longLabel":"Learning Help","shortLabel":"Learning"},{"urn":"urn:li:helpCenterInstance:lms","longLabel":"Marketing Solutions Help","shortLabel":"Marketing Solutions"},{"urn":"urn:li:helpCenterInstance:recruiter","longLabel":"Recruiter Help","shortLabel":"Recruiter"},{"urn":"urn:li:helpCenterInstance:sales-navigator","longLabel":"Sales Navigator Help","shortLabel":"Sales Navigator"},{"urn":"urn:li:helpCenterInstance:talent-insights","longLabel":"Talent Insights Help","shortLabel":"Talent Insights"}],"globalAlerts":[],"helpCenterInstance":"urn:li:helpCenterInstance:lms","lixResults":[],"locale":"en_US","pageKey":"hc_search_entity","presentationType":"FULL_PAGE","uiTheme":"ART_DECO","uiDesignSystem":"hue-infra","siteSearch":{},"contactChannels":{"contactUs":{"href":"https://www.linkedin.com/help/lms/ask"},"shouldHideStartChatEntrypointInFooter":true},"allowOpenChatWithQueryParam":false,"shouldEnableClickToCall":false}"> <meta name="helpcenter:clientdata" content="{"helpCenterArticleUrn":"urn:li:helpCenterArticle:(5938392,LITHOGRAPH)"}"> <meta name="helpcenter:tracking-id" content="85L+BU60Q8Skb58v8U3RBg=="> <link rel="canonical" href="https://www.linkedin.com/help/lms/answer/a5938392"> <!----> <link rel="icon" href="https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"> <script>(function(){function a(){var a,b;var c=new Promise(function(c,d){a=c,b=d});return c.resolve=a,c.reject=b,c}window.helpcenter=a()})();</script> <script src="https://static.licdn.com/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/5bql963fpqe0icl2kk8ml84wi" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/bjdhxfg71fle28sjlpbpul3m8" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/e3ujvk53a4sug96dd6amn4yur" defer type="text/javascript"></script> <!----> <!----> <script src="https://static.licdn.com/sc/h/7gj84cskzeajckg58sq3j5oby" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/5xeufzc2c97mapmyf53p7pzb4"> <link rel="stylesheet" href="https://static.licdn.com/sc/h/axlgil7gtc4n76t2f2r0ojrbw"> <script src="https://static.licdn.com/sc/h/1leys5ukigdori94q80ue066t" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/cac1afnv6a207jsp703gom9fe"> </head> <body dir="ltr" class="base-page hue-web-theme--classic hue-web-color-scheme--light" data-test-id="base-page-body" data-in-hueify-scope="true"> <header class="global-header" data-test-id="global-header"> <div class="placeholder " id="system-message-outlet" data-inert-toggle-target="me-menu-inert-toggle-target" data-test-id="system-message-outlet"> </div> <!----> <div class="page-width-content"> <div class="accessibility-menu" data-test-selector="accessibility-menu" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="visually-hidden" aria-live="polite"> <p class="mobile-view-on-desktop">Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. To return the screen to its desktop view, please maximize your browser.</p> </div> <div class="accessibility-menu__content"> <a class="accessibility-menu__skip-link artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse" data-test-selector="accessibility-menu-skip-link" href="#a11y-main"> Skip to content </a> <a class="accessibility-menu__skip-link artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse" data-test-selector="accessibility-menu-skip-link" href="#site-search-common-search-query"> Skip to search </a> </div> <button class="accessibility-menu__dismiss-button artdeco-button artdeco-button--inverse artdeco-button--2 artdeco-button--circle artdeco-button--tertiary" data-test-selector="accessibility-menu-dismiss-button"> <li-icon class="svg-icon" size="large" tabindex="-1" aria-hidden="true" type="cancel-icon"></li-icon> <span class="visually-hidden"> Close jump menu </span> </button> </div> <nav class="site-navigation" aria-label="Main"> <div class="site-navigation__logo" data-inert-toggle-target="me-menu-inert-toggle-target"> <a class="brand" href="https://www.linkedin.com/help/lms"> <svg preserveaspectratio="xMinYMin meet" focusable="false" style="display:block;width:34px;height:34px;" tabindex="-1" aria-hidden="true"> <g class="scaling-icon" style="fill-opacity:1"> <g class="bug-34dp" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g class="dp-1"> <path d="M2.8,34 L31.2,34 C32.746,34 34,32.746 34,31.2 L34,2.8 C34,1.254 32.746,0 31.2,0 L2.8,0 C1.254,0 0,1.254 0,2.8 L0,31.2 C0,32.746 1.254,34 2.8,34" class="bug-text-color" fill="currentColor"></path> <path d="M2.8,34 L31.2,34 C32.746,34 34,32.746 34,31.2 L34,2.8 C34,1.254 32.746,0 31.2,0 L2.8,0 C1.254,0 0,1.254 0,2.8 L0,31.2 C0,32.746 1.254,34 2.8,34 Z M13,13 L17.75,13 L17.75,15.391 C18.387,14.114 20.242,12.75 22.695,12.75 C27.397,12.75 29,14.875 29,19.922 L29,29 L24,29 L24,20.984 C24,18.328 23.481,16.875 21.542,16.875 C18.921,16.875 18,18.867 18,20.984 L18,29 L13,29 L13,13 Z M5,29 L10,29 L10,13 L5,13 L5,29 Z M10.55,7.5 C10.55,9.184 9.184,10.55 7.5,10.55 C5.816,10.55 4.45,9.184 4.45,7.5 C4.45,5.815 5.816,4.45 7.5,4.45 C9.184,4.45 10.55,5.815 10.55,7.5 Z" fill="#FFFFFF"></path> </g> <g class="dpi-gt1" transform="scale(0.7083)"> <rect class="bug-text-color" fill="currentColor" x="1" y="1" width="46" height="46" rx="4"></rect> <path d="M0,4.00989318 C0,1.79529033 1.79405245,0 4.00989318,0 L43.9901068,0 C46.2047097,0 48,1.79405245 48,4.00989318 L48,43.9901068 C48,46.2047097 46.2059475,48 43.9901068,48 L4.00989318,48 C1.79529033,48 0,46.2059475 0,43.9901068 L0,4.00989318 Z M19,18.3 L25.5,18.3 L25.5,21.566 C26.437,19.688 28.838,18 32.445,18 C39.359,18 41,21.738 41,28.597 L41,41.3 L34,41.3 L34,30.159 C34,26.253 33.063,24.05 30.68,24.05 C27.375,24.05 26,26.425 26,30.159 L26,41.3 L19,41.3 L19,18.3 Z M7,41 L14,41 L14,18 L7,18 L7,41 Z M15,10.5 C15,12.985 12.985,15 10.5,15 C8.015,15 6,12.985 6,10.5 C6,8.015 8.015,6 10.5,6 C12.985,6 15,8.015 15,10.5 Z" fill="#FFFFFF"></path> </g> </g> </g> </svg> <h1 class="brand__title t-white t-24 t-bold" data-test-id="brand-title"> <span class="brand__title-text--short" data-test-id="brand-title-short">Help</span> <span class="brand__title-text--long">LinkedIn Help</span> </h1> </a> </div> <span class="placeholder site-navigation__search site-search__navbar-outlet" data-placeholder="site-search-nav" data-inert-toggle-target="me-menu-inert-toggle-target"> </span> <div data-responsive-handler="me-menu-inert-responsive-handler" data-test-id="me-menu-responsive-handler"></div> <div class="dropdown__container me-menu me-menu--signed-out" data-test-id="me-menu"> <button class="dropdown__trigger me-menu__dropdown-trigger plain-button" data-test-selector="dropdown-trigger" aria-expanded="false" aria-controls="me-menu-dropdown"> <!----> <span class="me-menu__trigger-icon desktop-excluded tablet-excluded" data-test-id="mobile-trigger-icon"> <span class="visually-hidden">Dropdown menu, expand to explore help for other LinkedIn products</span> <li-icon size="large" type="hamburger-icon"></li-icon> </span> </button> <div class="dropdown__menu me-menu__dropdown-menu" data-test-selector="dropdown-menu" aria-hidden="true" tabindex="-1" id="me-menu-dropdown" role="dialog" aria-label="LinkedIn products menu" aria-modal autofocus="true"> <button id="me-menu-inert-toggle-close" class="me-menu__close dropdown__close plain-button desktop-excluded tablet-excluded" data-test-id="me-menu-close" type="button"> <li-icon size="large" type="cancel-icon"></li-icon> <span class="visually-hidden">Close menu</span> </button> <!----> <section class="me-menu__action-links" data-test-id="me-menu-action-links"> <!----> <!----> <div class="me-menu__action-link-group desktop-excluded tablet-excluded" data-test-id="me-menu-available-help-centers"> <h4 id="help-center-list-title" class="t-bold t-16 me-menu__section-header"> Get help with: </h4> <ul aria-labelledby="help-center-list-title"> <li> <a class="me-menu__action-link t-14 " href="/help/linkedin?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> LinkedIn </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/billing?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Corporate Billing </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/learning?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Learning </a> </li> <li> <a class="me-menu__action-link t-14 me-menu__action-link--selected" href="/help/lms?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option" aria-current="page"> Marketing Solutions </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/recruiter?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Recruiter </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/sales-navigator?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Sales Navigator </a> </li> <li> <a class="me-menu__action-link t-14 " href="/help/talent-insights?trk=help_me_menu" rel="noopener nofollow" data-test-selector="help-center-option"> Talent Insights </a> </li> </ul> </div> <a class="me-menu__action-link t-14" href="https://business.linkedin.com/marketing-solutions?trk=help_me_menu" rel="noopener nofollow" data-test-id="me-menu-associated-product"> Go to Marketing Solutions </a> </section> <a class="artdeco-button artdeco-button--primary" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa5938392&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa5938392" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Signal quality for Conversions API </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(5938392,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When Conversions API events are streamed to LinkedIn, we evaluate the signal quality, which is the effectiveness of matching the event to a LinkedIn profile. Signal quality is important to consider, since it can help increase conversions and improve your cost per result.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you see <strong>Low Match Rate</strong> below <strong>Active</strong> for your conversion, this means that the information streamed to LinkedIn has a low likelihood of successful event-to-profile matching. Keep in mind, this is only applicable for conversions based on Direct API integration. </p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p>To find the signal quality for your Conversions API event, go to the Conversion Tracking page in Campaign Manager.<p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Ways to improve signal quality</h2> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Use user IDs whenever possible to help increase the match rates. You can find a list of our up-to-date IDs in our <a rel="" href="https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2023-10&tabs=http#conversioneventuser" target="_blank">Conversions API documentation.</a> The LinkedIn Conversions API supports the following IDs: </p><ul><li>SHA256_EMAIL </li><li>LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID </li><li>ACXIOM_ID </li><li>firstName </li><li>lastName </li><li>companyName </li><li>title </li><li>countryCode </li><li>LeadGenFormResponseUrn - Generated when users submit a LinkedIn Lead Gen Form and advertisers can download it.</li><li>ExternalIds - A custom matching identifier. You can use the ExternalIds parameter as a way to leverage unique or proprietary user identifiers for improved signal quality and identity resolution. We can support multiple types of external identifiers, including user IDs and external cookie IDs. Keep in mind, once your ExternalId is successfully matched in an ad account, it can be used in other ad accounts that are owned by the same Business Manager. Learn more about how to implement ExternalIds in our <a rel="" href="https://learn.microsoft.com/en-us/linkedin/marketing/conversions/custom-matching-identifiers?view=li-lms-2024-10" target="_self">custom matching identifiers developer documentation</a>.</li></ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Enable enhanced Conversion Tracking and send LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID. </p><ul><li>LINKEDIN_FIRST_PARTY _ADS_TRACKING_UUID, also known as li_fat_id, is LinkedIn’s first-party cookie click ID. </li><li>When enhanced conversion tracking is enabled, LinkedIn automatically adds a click ID to the end of landing page URLs, which allows using first-party cookie tracking.</li></ul> </div> </li> </ol> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong> </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423304" target="_blank">Enable first-party cookies on a LinkedIn Insight Tag</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1657171" target="_blank">Set up a Conversions API integration in Campaign Manager for imported conversions</a></li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong> </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a489395" target="_blank">Conversion statuses in Campaign Manager</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1655394" target="_blank">LinkedIn Conversions API</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a5538676" target="_self">Conversions API best practices</a></li><li><a rel="" href="https://learn.microsoft.com/en-us/linkedin/marketing/conversions/custom-matching-identifiers?view=li-lms-2024-10" target="_self">Custom Matching Identifiers</a> developer documentation in the Microsoft Help Center</li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a415834" target="_self">About Business Manager</a></li></ul> </div> </article> <!----><!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a136050" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a136050" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a136050"> Conversion Tracking </span> </a> </li> <li class="pill-list__item" id="topic-link-a335002" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a335002" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a335002"> Conversions API </span> </a> </li> </ul> </div> <div class="related-articles"> <h3 id="related-articles" class="related-articles__header t-bold t-16" data-test-selector="relatedArticles-header"> Related articles </h3> <ul class="related-articles__list" data-test-selector="relatedArticles-container"> <li class="related-articles__list-item t-14" id="article-link-a530615" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a530615" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a530615"> CSV conversions template requirements </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a5538676" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a5538676" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a5538676"> Conversions API best practices </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a1716039" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a1716039" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a1716039"> Create a conversion with a CSV file manual upload </span> </a> </li> </ul> </div> <!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----><!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. The page will automatically refresh after a language has been selected.</span> <select name="lang" class="language-switcher__form-select" data-test-id="language-switcher-select"> <option value="ar-AE"> العربية (Arabic) </option> <option value="cs-CZ"> Čeština (Czech) </option> <option value="da-DK"> Dansk (Danish) </option> <option value="de-DE"> Deutsch (German) </option> <option value="en-US" selected> English (English) </option> <option value="es-ES"> Español (Spanish) </option> <option value="fr-FR"> Français (French) </option> <option value="id-ID"> Bahasa Indonesia (Indonesian) </option> <option value="it-IT"> Italiano (Italian) </option> <option value="ja-JP"> 日本語 (Japanese) </option> <option value="ko-KR"> 한국어 (Korean) </option> <option value="ms-MY"> Bahasa Malaysia (Malay) </option> <option value="nl-NL"> Nederlands (Dutch) </option> <option value="no-NO"> Norsk (Norwegian) </option> <option value="pl-PL"> Polski (Polish) </option> <option value="pt-BR"> Português (Portuguese) </option> <option value="ro-RO"> Română (Romanian) </option> <option value="ru-RU"> Русский (Russian) </option> <option value="sv-SE"> Svenska (Swedish) </option> <option value="th-TH"> ภาษาไทย (Thai) </option> <option value="tr-TR"> Türkçe (Turkish) </option> <option value="zh-CN"> 简体中文 (Chinese (Simplified)) </option> <option value="zh-TW"> 正體中文 (Chinese (Traditional)) </option> </select> </label> </form> </li> </ul> </div> </div> <div class="global-footer__lower-row-wrapper"> <ul class="global-footer__lower-row-items t-12 t-black"> <li class="global-footer__lower-row-item global-footer__lower-row-item--desktop-only"> <span data-test-id="footer-copyright-desktop"> LinkedIn Corporation © 2025 </span> </li> <li class="global-footer__lower-row-item "> <a class="global-footer__lower-row-item-link" data-test-id="footer-about" target="_blank" rel="noopener" href="https://about.linkedin.com"> About </a> </li> <li class="global-footer__lower-row-item "> <a class="global-footer__lower-row-item-link" data-test-id="footer-transparency" target="_blank" rel="noopener" href="https://safety.linkedin.com"> Transparency Center </a> </li> <li class="global-footer__lower-row-item "> <div class="dropdown__container privacy-dropdown"> <button class="dropdown__trigger privacy-dropdown__trigger plain-button t-12" data-test-selector="dropdown-trigger" aria-expanded="false" aria-controls="privacy-footer-menu"> Privacy and Terms <li-icon class="privacy-dropdown__caret-icon" size="small" tabindex="-1" aria-hidden="true" type="caret-filled-down-icon"></li-icon> </button> <div class="dropdown__menu privacy-dropdown__menu dropdown__menu--up dropdown__menu--inverse" data-test-selector="dropdown-menu" aria-hidden="true" tabindex="-1" id="privacy-footer-menu" role="dialog" aria-label="Privacy and Terms menu" autofocus="true"> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://www.linkedin.com/legal/cookie-policy"> Cookies </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://www.linkedin.com/legal/copyright-policy"> Copyright </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://www.linkedin.com/legal/user-agreement"> Terms </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://www.linkedin.com/legal/privacy-policy"> Privacy </a> <a class="privacy-dropdown__link dropdown__menu-item t-14" data-test-selector="privacy-dropdown-item" target="_blank" rel="noopener" href="https://www.linkedin.com/psettings/guest-controls" data-test-id="privacy-dropdown-guest-controls"> Guest controls </a> <!----> <button class="visually-hidden dropdown__menu-item-sr-nav-only" type="button">Dismiss Privacy and Terms menu</button> </div> </div> </li> <li class="global-footer__lower-row-item global-footer__lower-row-item--standalone "> <span data-test-id="footer-copyright"> LinkedIn Corporation © 2025 </span> </li> </ul> </div> </footer> <!----> <!----> </body> </html>