Set up a Conversions API integration in Campaign Manager

<!DOCTYPE html> <html lang="en" data-ui-framework="glimmer" data-presentation-type="FULL_PAGE" class="theme--artdeco"> <head> <title>Set up a Conversions API integration in Campaign Manager | Marketing Solutions Help</title> <meta name="apple-mobile-web-app-capable" content="yes"> <meta name="apple-mobile-web-app-status-bar-style" content="default"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="description" content="Set up a Conversions API integration in Campaign Manager"> <meta name="locale" content="en_US"> <meta name="robots" content="index,follow"> <meta name="og:title" content="Set up a Conversions API integration in Campaign Manager | Marketing Solutions Help"> <meta name="og:site_name" content="Marketing Solutions Help"> <meta name="og:description" content="Set up a Conversions API integration in Campaign Manager"> <meta name="og:url" content="https://www.linkedin.com/help/lms/answer/a1657171"> <meta name="pageKey" content="hc_search_entity"> <meta name="asset-url" id="artdeco/static/images/icons.svg" content="https://static.licdn.com/sc/h/6sz1e821vgereyxaakx87tt4z"> <meta name="helpcenter:bootstrap" content="{"cdnUrl":"https://static.licdn.com","application":{"name":"helpcenter-frontend","instance":"i001","version":"0.5.5030","multiproductName":"helpcenter"},"availableHelpCenters":[{"urn":"urn:li:helpCenterInstance:linkedin","longLabel":"LinkedIn Help","shortLabel":"LinkedIn"},{"urn":"urn:li:helpCenterInstance:billing","longLabel":"Corporate Billing Help","shortLabel":"Corporate Billing"},{"urn":"urn:li:helpCenterInstance:learning","longLabel":"Learning Help","shortLabel":"Learning"},{"urn":"urn:li:helpCenterInstance:lms","longLabel":"Marketing Solutions Help","shortLabel":"Marketing Solutions"},{"urn":"urn:li:helpCenterInstance:recruiter","longLabel":"Recruiter Help","shortLabel":"Recruiter"},{"urn":"urn:li:helpCenterInstance:sales-insights","longLabel":"Sales Insights Help","shortLabel":"Sales Insights"},{"urn":"urn:li:helpCenterInstance:sales-navigator","longLabel":"Sales Navigator Help","shortLabel":"Sales Navigator"},{"urn":"urn:li:helpCenterInstance:talent-hub","longLabel":"Talent Hub Help","shortLabel":"Talent Hub"},{"urn":"urn:li:helpCenterInstance:talent-insights","longLabel":"Talent Insights Help","shortLabel":"Talent Insights"}],"globalAlerts":[],"helpCenterInstance":"urn:li:helpCenterInstance:lms","lixResults":[],"locale":"en_US","pageKey":"hc_search_entity","presentationType":"FULL_PAGE","uiTheme":"ART_DECO","uiDesignSystem":"hue-infra","siteSearch":{},"contactChannels":{"contactUs":{"href":"https://www.linkedin.com/help/lms/ask"}},"allowOpenChatWithQueryParam":false}"> <meta name="helpcenter:clientdata" content="{"helpCenterArticleUrn":"urn:li:helpCenterArticle:(1657171,LITHOGRAPH)"}"> <meta name="helpcenter:tracking-id" content="K7CYWvdQS2SDXRj6TlBMBg=="> <link rel="canonical" href="https://www.linkedin.com/help/lms/answer/a1657171">  <link rel="icon" href="https://static.licdn.com/scds/common/u/images/logos/favicons/v1/favicon.ico"> <script>(function(){function a(){var a,b;var c=new Promise(function(c,d){a=c,b=d});return c.resolve=a,c.reject=b,c}window.helpcenter=a()})();</script> <script src="https://static.licdn.com/sc/h/8hfbuq1ftcvnnx4dd5067pi0t" async defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/kqnjxe4lquult2wh53f8nxdt" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/eyu17lkf6vsg7kzra0vc59dhy" defer type="text/javascript"></script> <script src="https://static.licdn.com/sc/h/bgx32xxh5d2kzmy7ihmmx4l8d" defer type="text/javascript"></script>   <script src="https://static.licdn.com/sc/h/dah7freax6g0ke4qb7ldi8lo9" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/5xeufzc2c97mapmyf53p7pzb4"> <link rel="stylesheet" href="https://static.licdn.com/sc/h/br4pwt2mabgjtw8ggoqn5thbd"> <script src="https://static.licdn.com/sc/h/74ve28hdtc8mw6w2g0inpz1vw" defer type="text/javascript"></script> <link rel="stylesheet" href="https://static.licdn.com/sc/h/f2nrji8842qbbbdkma1xmhaco"> </head> <body dir="ltr" class="base-page hue-web-theme--classic hue-web-color-scheme--light" data-test-id="base-page-body" data-in-hueify-scope="true"> <header class="global-header" data-test-id="global-header"> <div class="placeholder " id="system-message-outlet" data-inert-toggle-target="me-menu-inert-toggle-target" data-test-id="system-message-outlet"> </div>  <div class="page-width-content"> <div class="accessibility-menu" data-test-selector="accessibility-menu" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="visually-hidden" aria-live="polite"> <p class="mobile-view-on-desktop">Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. 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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa1657171&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa1657171" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Set up a Conversions API integration in Campaign Manager </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 days ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(1657171,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Conversions API conversions are connected to LinkedIn from a server or partner platform. If you choose an API integration, you need to go through the setup steps for your data source before you set up Conversion Tracking for your conversions. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Before you set up your Conversions API connection</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you choose to connect your data using an integration, you’ll create a conversion from your server or a LinkedIn Marketing Partner platform: </p><ul><li>Direct API - Choose Direct API if you’d prefer to connect directly to your company’s server and you have the developer resources to support ongoing maintenance.   </li><li>Partner integration - Choose to connect using a partner platform if you’d prefer a limited technical lift from your team. Partner integrations are typically a one-time set up, making it easier to get started. To see our list of partners, go to our <a rel="" href="https://business.linkedin.com/marketing-solutions/marketing-partners/find-a-partner" target="_self">LinkedIn Marketing Partner Directory</a>, click the <strong>All specialties</strong> dropdown menu, and select <strong>Signals</strong>. Choose one of the available Conversions API partners to learn about the integration and setup steps. Our partners include: <ul><li>Google Tag Manager </li><li>Zapier </li><li>Dreamdata</li><li>Supermetrics</li><li>Tealium</li><li>Factors.ai</li><li>Adobe</li><li>Hightouch</li><li>Segment</li><li>HubSpot<br> </li></ul></li></ul> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>You can also choose to <a rel="" href="https://www.linkedin.com/help/lms/answer/a796520" target="_blank">manually upload a CSV file of your conversion data</a> directly into Campaign Manager.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To set up an API connection before you create a campaign:</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Step 1: Select Conversions API as your source</h2> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Go to your ad account in Campaign Manager.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Measurement</strong> on the left menu, then click <strong>Conversion tracking</strong>.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the <strong>Create conversion </strong>button and select <strong>Conversions API</strong>.</p> </div> </li> </ol> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Step 2: Create a conversion rule</h2> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Name your conversion rule. This name will only be visible in Campaign Manager. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the <strong>Select the category of the conversion</strong> dropdown menu and select a behavior (for example, <strong>Download</strong> or <strong>Lead</strong>). </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Optional: Below <strong>Set the value of the conversion</strong>, add a monetary value for your conversion. </p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the dropdown menus below <strong>Clicks</strong> and <strong>Views</strong> to select a time frame for when your clicks and views can be counted.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Below <strong>Select the attribution model to specify how each ad interaction is credited</strong>, use the dropdown menu to select either:</p><ul><li>Last Touch - Each campaign </li><li>Last Touch - Last campaign </li></ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong>Next step</strong>. </p> </div> </li> </ol> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Step 3: Select your integration</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>From here, you can choose your integration:</p><ul><li>Select Direct API for a direct integration with your server. You’ll need to <a rel="" href="https://learn.microsoft.com/en-us/linkedin/marketing/integrations/ads-reporting/conversions-api?view=li-lms-2023-06&tabs=http" target="_self">set up Conversions API</a> to stream conversions data.</li><li>Click a partner logo to integrate Conversions API using a partner. After you click the logo, follow the instructions to set up the integration.</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Integration</th> <th class="artdeco-table-header">Set up instructions</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Direct API</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOOPENER" href="https://www.linkedin.com/help/lms/answer/a1711116" target="_blank">Set up and create conversions using Direct API</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Google Tag Manager</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOFOLLOW" href="https://www.linkedin.com/help/lms/answer/a1718034" target="_blank">Set up and create conversions using Google Tag Manager</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Zapier</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOOPENER" href="https://www.linkedin.com/help/lms/answer/a1711115" target="_blank">Set up and create conversions using Zapier</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Dreamdata</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOFOLLOW" href="https://www.linkedin.com/help/lms/answer/a1716040" target="_blank">Set up Dreamdata integration to send conversion data to Campaign Manager</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Supermetrics</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOOPENER" href="https://www.linkedin.com/help/lms/answer/a1716041" target="_blank">Set up and create conversions using Supermetrics</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Tealium</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOFOLLOW" href="https://www.linkedin.com/help/lms/answer/a6214560" target="_blank">Set up Tealium integration to send conversion data to Campaign Manager</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Factors.ai</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOOPENER" href="https://www.linkedin.com/help/lms/answer/a6885098" target="_blank">Set up and create conversions using Factors.ai</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Segment</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOFOLLOW" href="https://www.linkedin.com/help/lms/answer/a7124333" target="_blank">Set up Segment integration to send conversion data to Campaign Manager</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Adobe</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOOPENER" href="https://www.linkedin.com/help/lms/answer/a6235839" target="_blank">Set up and create conversions using Adobe</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Hightouch</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOFOLLOW" href="https://www.linkedin.com/help/lms/answer/a6816407" target="_blank">Set up and create conversions using Hightouch</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">HubSpot</td> <td class="artdeco-table-cell"><a rel="NOOPENER NOOPENER" href="https://www.linkedin.com/help/lms/answer/a6888207" target="_blank">Set up HubSpot integration to send conversion data to Campaign Manager</a></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> <p>Third-party integrations through Zapier:</p> <ul> <li>HubSpot via Zapier</li> <li>Salesforce via Zapier</li> <li>Marketo via Zapier</li> <li>Active campaign via Zapier</li> <li>Dynamics 365 via Zapier</li> <li>Pipedrive via Zapier</li> <li>Zoho via Zapier</li> </ul> </td> <td class="artdeco-table-cell"><a rel="NOOPENER NOFOLLOW" href="https://www.linkedin.com/help/lms/answer/a6276178" target="_blank">Set up and create conversions using Zapier third-party integrations</a></td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Set up Conversions API when creating your Classic campaign</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can also connect to your Conversions API when building your campaign.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To set up Conversions API during campaign creation:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>When creating your campaign, go to the <strong>Conversion tracking (optional)</strong> section and click the <strong>Create new conversion </strong>dropdown. Choose <strong>Conversions API</strong>. </p><ul><li>Note: If you’ve chosen qualified leads as your optimization goal, you’ll go to the <strong>Qualified lead tracking </strong>section, then click <strong>Create new conversion</strong>.</li></ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Follow the on-screen instructions to set up your Conversions API connection (see Step 2: Create conversion rule above).</p> </div> </li> </ol> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Adding conversions when you're creating a campaign</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Once you’ve set up a Conversions API conversion, you can add campaigns to your conversion from your Conversion Tracking page, or you can add conversions when you’re creating your campaign. If you’re adding conversions when creating your campaign, keep in mind, we’ll automatically select conversions to associate with your campaign based on your conversion category and campaign objective selection. You can review, add, or remove conversions as needed. </p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Conversions will only be tracked when attached to a campaign. You can review and update associated campaigns on your Conversion Tracking page, or when you’re creating your campaign.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Best practices for creating a Conversions API conversion</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>A few best practices when creating a Conversions API conversion: </p><ul><li>Typically, you should set your conversion window as wide as possible to increase your chances of attributing a tracked conversion. We recommend 90-day click, 90-day view for lead or lower-funnel conversions or a 30-day click, 7-day view for website conversions. </li><li>Associate your conversions to as many applicable campaigns as possible to maximize chances of attributing a conversion. </li><li>Consider using the Last Touch - Each Campaign model, which gives credit to all campaigns that had an ad interaction within that window. With this model, each conversion event will count across all campaigns that served an impression within the conversion window to the converting member.</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong><br> </p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420536" target="_self">LinkedIn Conversion Tracking</a>  </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1655394" target="_self">LinkedIn Conversions API</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a489395" target="_self">Conversion statuses in Campaign Manager</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a5938392" target="_self">Signal quality for Conversions API</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a5538676" target="_self">Conversions API best practices</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a530615" target="_self">Conversions data manual upload template requirements</a></li></ul> </div> </article>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a136050" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a136050" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a136050"> Conversion Tracking </span> </a> </li> <li class="pill-list__item" id="topic-link-a335002" 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Set up a Conversions API integration in Campaign Manager | Marketing Solutions Help