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material-icons" data-icon="external" data-title="External" aria-hidden="true" translate="no"></span> </span> </a> </li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" > <devsite-content> <article class="devsite-article"> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/tag-platform" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Tags" > Tags </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/tag-platform/security" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="4" track-type="globalNav" track-name="breadcrumb" track-metadata-position="4" track-metadata-eventdetail="Security and Privacy hub" > Security & Privacy </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/tag-platform/security/concepts/privacy" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="5" track-type="globalNav" track-name="breadcrumb" track-metadata-position="5" track-metadata-eventdetail="" > Concepts and best practices </a> </li> </ul> </div> <devsite-feedback position="header" project-name="Security and Privacy hub" product-id="102259" bucket="tag-platform" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" project-icon="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/touchicon-180-new.png" project-support-url="https://developers.google.com/tag-platform/support" > <button> Send feedback </button> </devsite-feedback> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix "> <section class="devsite-landing-row devsite-landing-row-2-up devsite-landing-row-large-headings devsite-landing-row-no-image-background" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="security-privacy-hub" data-text="Security & Privacy hub" class="hide-from-toc no-link" tabindex="0"> Security & Privacy hub </h3> <div class="devsite-landing-row-item-description-content"> The security and privacy hub is the central place for all security and privacy features supported by Google Tag Manager. This hub offers guidance on the following topics: <ul> <li>Protecting user choices with consent mode</li> <li>Getting ready for first-party data with server-side tagging</li> <li>Managing Tag Manager accounts and user permissions</li> <li>Improving Tag Manager container security</li> </ul> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <img src="/static/tag-platform/security/images/safety.png" alt width="220px"> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards" background="grey" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="respect-user-privacy-with-consent-mode" data-text="Respect user privacy with consent mode" tabindex="0"> Respect user privacy with consent mode </h2> <div class="devsite-landing-row-description"> Google's consent mode API lets you capture users' privacy choices, while still retaining the best measurement possible. </div> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="websites" data-text="Websites" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/tag-platform/security/guides/consent"> Websites </a> </h3> <div class="devsite-landing-row-item-description-content"> To capture users' consent choices, you need a cookie banner on your website. You can implement a banner by using a <a href="https://tagmanager.google.com/gallery/#/?filter=consent">CMP tag from the Template Gallery</a> or manually implement a cookie banner and consent mode. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/security/guides/consent" class="button " >Get started</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="apps" data-text="Apps" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/tag-platform/security/guides/app-consent"> Apps </a> </h3> <div class="devsite-landing-row-item-description-content"> Consent mode is available through Firebase analytics both on iOS and Android. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/security/guides/app-consent" class="button " >Get started</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="consent-management-platforms-cmp" data-text="Consent Management Platforms (CMP)" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/tag-platform/tag-manager/templates/consent-apis"> Consent Management Platforms (CMP) </a> </h3> <div class="devsite-landing-row-item-description-content"> If you are maintaining a cookie banner and want to integrate Google's consent mode, create a tag template and upload it to the Template Gallery. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/tag-manager/templates/consent-apis" class="button " >Get started</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-2-up devsite-landing-row-no-image-background" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="server-side-tagging" data-text="Server-side tagging" tabindex="0"> Server-side tagging </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <img src="/static/tag-platform/security/images/server-side-tagging.png" width="80%"> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <h3 id="server-side-tagging-is-made-for-the-privacy-first-future" data-text="Server-side tagging is made for the privacy-first future" tabindex="-1">Server-side tagging is made for the privacy-first future</h3> When you implement a server container in Tag Manager, you unlock: <ul> <li><strong>Data transparency</strong>: A single data stream from your website to your own secure server provides insight into collected and transmitted data.</li> <li><strong>Control</strong>: You have the option to redact or augment data before it ever reaches Google or third parties.</li> <li><strong>Durable measurement</strong>: The server container supports enhanced conversions and consent mode. When cookies are set server-side, you build a strong foundation for conversion modeling.</li> <li><strong>Flexibility</strong>: Server containers come with native integrations for Google's Ads ecosystem, Google Cloud Platform, and third-party measurement solutions.</li> </ul> </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/learn/sst-fundamentals" class="button " target="_blank" >Explore server-side tagging</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-2-up devsite-landing-row-cards" background="grey" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="tag-manager-container-security" data-text="Tag Manager container security" tabindex="0"> Tag Manager container security </h2> <div class="devsite-landing-row-description"> Tag Manager supports measures to run your containers with a content security policy. Additionally, you can restrict which tag types are allowed to run in your container. </div> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="content-security-policies" data-text="Content security policies" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/tag-platform/security/guides/csp"> Content security policies </a> </h3> <div class="devsite-landing-row-item-description-content"> If you run a content security policy on your website, you need to allow Tag Manager and Preview mode to be executed. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/security/guides/csp" class="button " >Get started</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="restricted-tag-deployment" data-text="Restricted tag deployment" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/tag-platform/tag-manager/restrict"> Restricted tag deployment </a> </h3> <div class="devsite-landing-row-item-description-content"> Set up rules to allow or block the use of certain tag types. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/tag-platform/tag-manager/restrict" class="button " >Get started</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-2-up devsite-landing-row-cards" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="account-management" data-text="Account management" tabindex="0"> Account management </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="users-permissions" data-text="Users & permissions" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/tagmanager/answer/6107011"> Users & permissions </a> </h3> <div class="devsite-landing-row-item-description-content"> Tag Manager allows you to delegate access to other users at the account and container level. Account-level permissions can be set to either Admin or User. Container-level permissions allow for more granular access. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/tagmanager/answer/6107011" class="button " >Get started</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="2-step-verification" data-text="2-step verification" class="hide-from-toc no-link" tabindex="0"> <a href="https://support.google.com/tagmanager/answer/4525539"> 2-step verification </a> </h3> <div class="devsite-landing-row-item-description-content"> Administrators can enable 2-step verification to ask for verification before modifying the following: <ul> <li>Custom JavaScript variables</li> <li>Custom HTML tags</li> <li>User settings</li> </ul> </div> <div class="devsite-landing-row-item-buttons"> <a href="https://support.google.com/tagmanager/answer/4525539" class="button " >Get started</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-100" background="grey" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <h2 id="support-options" data-text="Support options" tabindex="-1">Support options</h2> <p>If you need more support with implementing your measurement tags, you can reach out to Google-certified partners or ask the community.</p> <ul> <li>See specialists in the <u><a href="https://enterprisemarketingportal.google/find-a-partner?certificationsFilters=Tag%20Manager" target="_blank">Partner Gallery</a></u> <span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true" translate="no"></span></li> <li><u><a href="https://support.google.com/tagmanager/community" target="_blank">Tag Manager Help Community</a></u> <span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true" translate="no"></span></li> <li><u><a href="https://stackoverflow.com/questions/tagged/google-tag-manager" target="_blank">Stack Overflow Tag Manager community</a></u> <span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true" translate="no"></span> (Not maintained by Google)</li> <li><u><a href="https://stackoverflow.com/questions/tagged/gtag.js" target="_blank">Stack Overflow gtag.js community</a></u> <span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true" translate="no"></span> (Not maintained by Google)</li> </ul> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-header-centered" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <div class="devsite-landing-row-description"> <devsite-thumb-rating position="main"></devsite-thumb-rating> <button class="button button-blue google-feedback" data-p="102259" data-b="tag-platform-learn" data-context="security-landing-page"> Submit feedback </button> </div> </div> </header> </div> </section> </div> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-notification > </devsite-notification> <div class="devsite-content-data"> <template class="devsite-thumb-rating-feedback"> <devsite-feedback position="thumb-rating" project-name="Security and Privacy hub" product-id="102259" bucket="tag-platform" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="thumb-rating" class="nocontent" project-icon="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/touchicon-180-new.png" project-support-url="https://developers.google.com/tag-platform/support" > <button> Need to tell us more? </button> </devsite-feedback> </template> <template class="devsite-content-data-template"> [[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[],[]] </template> </div> </devsite-content> </main> <devsite-footer-promos class="devsite-footer"> </devsite-footer-promos> <devsite-footer-linkboxes class="devsite-footer"> <nav class="devsite-footer-linkboxes nocontent" aria-label="Footer links"> <ul class="devsite-footer-linkboxes-list"> <li class="devsite-footer-linkbox "> <h3 class="devsite-footer-linkbox-heading no-link">Connect</h3> <ul class="devsite-footer-linkbox-list"> <li class="devsite-footer-linkbox-item"> <a href="//googledevelopers.blogspot.com" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Link (index 1)" > Blog </a> </li> <li class="devsite-footer-linkbox-item"> <a href="https://www.instagram.com/googlefordevs/" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Link (index 2)" > Instagram </a> </li> <li 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