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Set up consent mode on websites  |  Security and Privacy hub  |  Google for Developers

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&nbsp;|&nbsp; Google for Developers</title> <meta property="og:title" content="Set up consent mode on websites &nbsp;|&nbsp; Security and Privacy hub &nbsp;|&nbsp; Google for Developers"><meta name="description" content="Learn how to send user consent signals with Google&amp;#39;s consent mode API"> <meta property="og:description" content="Learn how to send user consent signals with Google&amp;#39;s consent mode API"><meta property="og:url" content="https://developers.google.com/tag-platform/security/guides/consent"><meta property="og:image" content="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/opengraph/google-blue.png"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="675"><meta property="og:locale" content="en"><meta name="twitter:card" content="summary_large_image"><script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "headline": "Set up consent mode on websites" } </script><script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [{ "@type": "ListItem", "position": 1, "name": "Tags", "item": "https://developers.google.com/tag-platform" },{ "@type": "ListItem", "position": 2, "name": "Security &amp; Privacy", "item": "https://developers.google.com/tag-platform/security" },{ "@type": "ListItem", "position": 3, "name": "Set up consent mode on websites", "item": "https://developers.google.com/tag-platform/security/guides/consent" }] } </script> <link rel="stylesheet" href="/extras.css"></head> <body class="" template="page" theme="google-blue" type="article" layout="docs" concierge='closed' display-toc pending> <devsite-progress type="indeterminate" id="app-progress"></devsite-progress> <section class="devsite-wrapper"> <devsite-cookie-notification-bar></devsite-cookie-notification-bar><devsite-header role="banner"> <div 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<devsite-tabs class="upper-tabs"> <nav class="devsite-tabs-wrapper" aria-label="Upper tabs"> <tab > <a href="https://developers.google.com/tag-platform/devguides" track-metadata-eventdetail="https://developers.google.com/tag-platform/devguides" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - the google tag" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: The Google tag" track-name="the google tag" > The Google tag </a> </tab> <tab > <a href="https://developers.google.com/tag-platform/gtagjs" track-metadata-eventdetail="https://developers.google.com/tag-platform/gtagjs" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - gtag.js" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: gtag.js" track-name="gtag.js" > gtag.js </a> </tab> <tab > <a href="https://developers.google.com/tag-platform/tag-manager" track-metadata-eventdetail="https://developers.google.com/tag-platform/tag-manager" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - tag manager" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Tag Manager" track-name="tag manager" > Tag Manager </a> </tab> <tab class="devsite-active"> <a href="https://developers.google.com/tag-platform/security" track-metadata-eventdetail="https://developers.google.com/tag-platform/security" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - security &amp; privacy" track-metadata-module="primary nav" aria-label="Security &amp; Privacy, selected" data-category="Site-Wide Custom Events" data-label="Tab: Security &amp; Privacy" track-name="security &amp; privacy" > Security &amp; Privacy </a> </tab> <tab > <a href="https://developers.google.com/tag-platform/learn" track-metadata-eventdetail="https://developers.google.com/tag-platform/learn" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - learn" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Learn" track-name="learn" > Learn </a> </tab> </nav> </devsite-tabs> </div> <devsite-search enable-signin enable-search enable-suggestions enable-query-completion project-name="Security and Privacy hub" tenant-name="Google for Developers" project-scope="/tag-platform/security" url-scoped="https://developers.google.com/s/results/tag-platform/security" > <form class="devsite-search-form" action="https://developers.google.com/s/results" method="GET"> <div class="devsite-search-container"> <button type="button" search-open class="devsite-search-button devsite-header-icon-button button-flat material-icons" aria-label="Open search"></button> <div class="devsite-searchbox"> <input aria-activedescendant="" aria-autocomplete="list" aria-label="Search" aria-expanded="false" aria-haspopup="listbox" autocomplete="off" class="devsite-search-field devsite-search-query" name="q" placeholder="Search" role="combobox" type="text" value="" > <div class="devsite-search-image material-icons" aria-hidden="true"> </div> <div class="devsite-search-shortcut-icon-container" aria-hidden="true"> <kbd class="devsite-search-shortcut-icon">/</kbd> </div> </div> </div> </form> <button type="button" search-close class="devsite-search-button devsite-header-icon-button button-flat material-icons" aria-label="Close search"></button> </devsite-search> </div> <devsite-language-selector> <ul role="presentation"> <li role="presentation"> <a role="menuitem" lang="en" >English</a> </li> <li role="presentation"> <a role="menuitem" lang="de" >Deutsch</a> </li> <li role="presentation"> <a role="menuitem" lang="es" >Español</a> </li> <li role="presentation"> <a role="menuitem" lang="es_419" >Español – América Latina</a> </li> <li role="presentation"> <a role="menuitem" lang="fr" >Français</a> </li> <li role="presentation"> <a role="menuitem" lang="id" >Indonesia</a> </li> <li role="presentation"> <a role="menuitem" lang="it" >Italiano</a> </li> <li role="presentation"> <a role="menuitem" lang="pl" >Polski</a> </li> <li role="presentation"> <a role="menuitem" lang="pt_br" >Português – Brasil</a> </li> <li role="presentation"> <a role="menuitem" lang="vi" >Tiếng Việt</a> </li> <li role="presentation"> <a role="menuitem" lang="tr" >Türkçe</a> </li> <li role="presentation"> <a role="menuitem" lang="ru" >Русский</a> </li> <li role="presentation"> <a role="menuitem" lang="he" >עברית</a> </li> <li role="presentation"> <a role="menuitem" lang="ar" >العربيّة</a> </li> <li role="presentation"> <a role="menuitem" lang="fa" >فارسی</a> </li> <li role="presentation"> <a role="menuitem" lang="hi" >हिंदी</a> </li> <li role="presentation"> <a role="menuitem" lang="bn" >বাংলা</a> </li> <li role="presentation"> <a role="menuitem" lang="th" >ภาษาไทย</a> </li> <li role="presentation"> <a role="menuitem" lang="zh_cn" >中文 – 简体</a> </li> <li role="presentation"> <a role="menuitem" lang="zh_tw" >中文 – 繁體</a> </li> <li role="presentation"> <a role="menuitem" lang="ja" >日本語</a> </li> <li role="presentation"> <a role="menuitem" lang="ko" >한국어</a> </li> </ul> </devsite-language-selector> <devsite-user enable-profiles fp-auth id="devsite-user"> <span class="button devsite-top-button" aria-hidden="true" visually-hidden>Sign in</span> </devsite-user> </div> </div> </div> <div class="devsite-collapsible-section "> <div class="devsite-header-background"> <div class="devsite-product-id-row" > <div class="devsite-product-description-row"> <ul class="devsite-breadcrumb-list" > <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/tag-platform/security" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Lower Header" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="Security and Privacy hub" > Security &amp; Privacy </a> </li> </ul> </div> <div class="devsite-product-button-row"> <a href="https://tagmanager.google.com/" class="button " >Open Google Tag Manager</a> </div> </div> <div class="devsite-doc-set-nav-row"> <devsite-tabs class="lower-tabs"> <nav class="devsite-tabs-wrapper" aria-label="Lower tabs"> <tab > <a href="https://developers.google.com/tag-platform/security/concepts/privacy" track-metadata-eventdetail="https://developers.google.com/tag-platform/security/concepts/privacy" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - concepts and best practices" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Concepts and best practices" track-name="concepts and best practices" > Concepts and best practices </a> </tab> <tab class="devsite-active"> <a href="https://developers.google.com/tag-platform/security/guides/consent" track-metadata-eventdetail="https://developers.google.com/tag-platform/security/guides/consent" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - guides" track-metadata-module="primary nav" aria-label="Guides, selected" data-category="Site-Wide Custom Events" data-label="Tab: Guides" track-name="guides" > Guides </a> </tab> <tab class="devsite-dropdown "> <span class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - privacy policies" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Privacy Policies" track-name="privacy policies" > Privacy Policies </span> <a href="#" role="button" aria-haspopup="true" aria-expanded="false" aria-label="Dropdown menu for Privacy Policies" track-type="nav" track-metadata-eventdetail="" track-metadata-position="nav - privacy policies" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Privacy Policies" track-name="privacy policies" class="devsite-tabs-dropdown-toggle devsite-icon devsite-icon-arrow-drop-down"></a> <div class="devsite-tabs-dropdown" aria-label="submenu" hidden> <div class="devsite-tabs-dropdown-content"> <div class="devsite-tabs-dropdown-column "> <ul class="devsite-tabs-dropdown-section "> <li class="devsite-nav-item"> <a href="https://support.google.com/tagmanager/answer/9323295" track-type="nav" track-metadata-eventdetail="https://support.google.com/tagmanager/answer/9323295" track-metadata-position="nav - privacy policies" track-metadata-module="tertiary nav" tooltip > <div class="devsite-nav-item-title"> Data privacy and security <span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true" translate="no"></span> </div> </a> </li> <li class="devsite-nav-item"> <a href="https://support.google.com/tagmanager/answer/9502761" track-type="nav" track-metadata-eventdetail="https://support.google.com/tagmanager/answer/9502761" track-metadata-position="nav - privacy policies" track-metadata-module="tertiary nav" tooltip > <div class="devsite-nav-item-title"> Community template policy <span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true" translate="no"></span> </div> </a> </li> <li class="devsite-nav-item"> <a href="https://support.google.com/tagmanager/answer/7207086" track-type="nav" track-metadata-eventdetail="https://support.google.com/tagmanager/answer/7207086" track-metadata-position="nav - privacy policies" track-metadata-module="tertiary nav" tooltip > <div class="devsite-nav-item-title"> Data processing amendment <span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true" translate="no"></span> </div> </a> </li> </ul> </div> </div> </div> </tab> </nav> </devsite-tabs> </div> </div> </div> </div> </devsite-header> <devsite-book-nav scrollbars > <div class="devsite-book-nav-filter" > <span class="filter-list-icon material-icons" aria-hidden="true"></span> <input type="text" placeholder="Filter" aria-label="Type to filter" role="searchbox"> <span class="filter-clear-button hidden" data-title="Clear filter" aria-label="Clear filter" role="button" tabindex="0"></span> </div> <nav class="devsite-book-nav devsite-nav nocontent" aria-label="Side menu"> <div class="devsite-mobile-header"> <button type="button" id="devsite-close-nav" class="devsite-header-icon-button button-flat material-icons gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Close navigation" aria-label="Close navigation"> </button> <div class="devsite-product-name-wrapper"> <span class="devsite-product-name"> <ul class="devsite-breadcrumb-list" > <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/tag-platform" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="Tags" > Tags </a> </li> </ul> </span> </div> </div> <div class="devsite-book-nav-wrapper"> <div class="devsite-mobile-nav-top"> <ul class="devsite-nav-list"> <li class="devsite-nav-item"> <a href="/tag-platform/devguides" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: The Google tag" track-name="the google tag" data-category="Site-Wide Custom Events" data-label="Responsive Tab: The Google tag" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > The Google tag </span> </a> </li> <li class="devsite-nav-item"> <a href="/tag-platform/gtagjs" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: gtag.js" track-name="gtag.js" data-category="Site-Wide Custom Events" data-label="Responsive Tab: gtag.js" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > gtag.js </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/tag-platform/tag-manager" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Tag Manager" track-name="tag manager" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Tag Manager" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Tag Manager </span> </a> </li> <li class="devsite-nav-item"> <a href="/tag-platform/security" class="devsite-nav-title gc-analytics-event devsite-nav-active" data-category="Site-Wide Custom Events" data-label="Tab: Security &amp; Privacy" track-name="security &amp; privacy" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Security &amp; Privacy" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Security &amp; Privacy </span> </a> <ul class="devsite-nav-responsive-tabs"> <li class="devsite-nav-item"> <a href="/tag-platform/security/concepts/privacy" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Concepts and best practices" track-name="concepts and best practices" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Concepts and best practices" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Concepts and best practices </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/tag-platform/security/guides/consent" class="devsite-nav-title gc-analytics-event devsite-nav-has-children devsite-nav-active" data-category="Site-Wide Custom Events" data-label="Tab: Guides" track-name="guides" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Guides" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip menu="_book"> Guides </span> <span class="devsite-nav-icon material-icons" data-icon="forward" menu="_book"> </span> </a> </li> <li class="devsite-nav-item"> <span class="devsite-nav-title" tooltip data-category="Site-Wide Custom Events" data-label="Tab: Privacy Policies" track-name="privacy policies" > <span class="devsite-nav-text" tooltip > Privacy Policies </span> </span> <ul class="devsite-nav-responsive-tabs devsite-nav-has-menu devsite-lower-tab-item"> <li class="devsite-nav-item"> <span class="devsite-nav-title" tooltip data-category="Site-Wide Custom Events" data-label="Tab: Privacy Policies" track-name="privacy policies" > <span class="devsite-nav-text" tooltip menu="Privacy Policies"> More </span> <span class="devsite-nav-icon material-icons" data-icon="forward" menu="Privacy Policies"> </span> </span> </li> </ul> </li> </ul> </li> <li class="devsite-nav-item"> <a href="/tag-platform/learn" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Learn" track-name="learn" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Learn" track-type="globalNav" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Learn </span> </a> </li> </ul> </div> <div class="devsite-mobile-nav-bottom"> <ul class="devsite-nav-list" menu="_book"> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Implement consent mode</span> </div></li> <li class="devsite-nav-item"><a href="/tag-platform/security/guides/consent" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/security/guides/consent" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/security/guides/consent" ><span class="devsite-nav-text" tooltip>Set up consent mode for websites</span></a></li> <li class="devsite-nav-item"><a href="/tag-platform/security/guides/app-consent" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/security/guides/app-consent" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/security/guides/app-consent" ><span class="devsite-nav-text" tooltip>Set up consent mode for apps</span></a></li> <li class="devsite-nav-item"><a href="/tag-platform/security/guides/amp-consent" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/security/guides/amp-consent" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/security/guides/amp-consent" ><span class="devsite-nav-text" tooltip>Set up consent mode for AMP pages</span></a></li> <li class="devsite-nav-item"><a href="/tag-platform/tag-manager/server-side/consent-mode" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/tag-manager/server-side/consent-mode" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/tag-manager/server-side/consent-mode" ><span class="devsite-nav-text" tooltip>Server-side tagging and consent mode</span></a></li> <li class="devsite-nav-item"><a href="/tag-platform/tag-manager/templates/consent-apis" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/tag-manager/templates/consent-apis" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/tag-manager/templates/consent-apis" ><span class="devsite-nav-text" tooltip>CMP providers: Create a consent mode template</span></a></li> <li class="devsite-nav-item"><a href="/tag-platform/security/guides/implement-TCF-strings" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/security/guides/implement-TCF-strings" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/security/guides/implement-TCF-strings" ><span class="devsite-nav-text" tooltip>CMP providers: Implement TCF</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Manage security</span> </div></li> <li class="devsite-nav-item"><a href="/tag-platform/security/guides/privacy" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/security/guides/privacy" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/security/guides/privacy" ><span class="devsite-nav-text" tooltip>Manage privacy settings</span></a></li> <li class="devsite-nav-item"><a href="/tag-platform/security/guides/customize-cookies" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/security/guides/customize-cookies" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/security/guides/customize-cookies" ><span class="devsite-nav-text" tooltip>Configure and customize cookies</span></a></li> <li class="devsite-nav-item"><a href="/tag-platform/security/guides/csp" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/security/guides/csp" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/security/guides/csp" ><span class="devsite-nav-text" tooltip>Implement content security policies</span></a></li> <li class="devsite-nav-item"><a href="/tag-platform/tag-manager/templates/policies" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/tag-manager/templates/policies" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/tag-manager/templates/policies" ><span class="devsite-nav-text" tooltip>Implement a policy in a tag template</span></a></li> <li class="devsite-nav-item"><a href="/tag-platform/tag-manager/restrict" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/tag-manager/restrict" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/tag-manager/restrict" ><span class="devsite-nav-text" tooltip>Restrict tag deployment</span></a></li> <li class="devsite-nav-item devsite-nav-external"><a href="https://support.google.com/tagmanager/answer/7647043" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://support.google.com/tagmanager/answer/7647043" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://support.google.com/tagmanager/answer/7647043" ><span class="devsite-nav-text" tooltip>Control and sandbox access using Zones</span><span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true"></span></a></li> <li class="devsite-nav-item devsite-nav-external"><a href="https://firebase.google.com/docs/analytics/configure-data-collection?platform=android" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://firebase.google.com/docs/analytics/configure-data-collection?platform=android" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://firebase.google.com/docs/analytics/configure-data-collection?platform=android" ><span class="devsite-nav-text" tooltip>Firebase Analytics: Configure data collection</span><span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true"></span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Manage Tag Manager accounts</span> </div></li> <li class="devsite-nav-item devsite-nav-external"><a href="https://support.google.com/tagmanager/answer/6107011" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://support.google.com/tagmanager/answer/6107011" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://support.google.com/tagmanager/answer/6107011" ><span class="devsite-nav-text" tooltip>Manage users and permissions</span><span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true"></span></a></li> <li class="devsite-nav-item devsite-nav-external"><a href="https://support.google.com/tagmanager/answer/4525539" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://support.google.com/tagmanager/answer/4525539" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://support.google.com/tagmanager/answer/4525539" ><span class="devsite-nav-text" tooltip>Set up 2-factor verification</span><span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true"></span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Troubleshooting</span> </div></li> <li class="devsite-nav-item"><a href="/tag-platform/security/guides/consent-debugging" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /tag-platform/security/guides/consent-debugging" track-type="bookNav" track-name="click" track-metadata-eventdetail="/tag-platform/security/guides/consent-debugging" ><span class="devsite-nav-text" tooltip>Troubleshoot consent mode with Tag Assistant</span></a></li> <li class="devsite-nav-item devsite-nav-external"><a href="https://support.google.com/admanager/answer/9999955" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://support.google.com/admanager/answer/9999955" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://support.google.com/admanager/answer/9999955" ><span class="devsite-nav-text" tooltip>Troubleshoot TCF v2.0 implementations</span><span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true"></span></a></li> <li class="devsite-nav-item devsite-nav-external"><a href="https://support.google.com/tagmanager/answer/12962079" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://support.google.com/tagmanager/answer/12962079" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://support.google.com/tagmanager/answer/12962079" ><span class="devsite-nav-text" tooltip>Unblock Google tags</span><span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true"></span></a></li> </ul> <ul class="devsite-nav-list" menu="Privacy Policies" aria-label="Side menu" hidden> <li class="devsite-nav-item"> <a href="https://support.google.com/tagmanager/answer/9323295" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Data privacy and security &lt;span class=&#34;devsite-nav-icon material-icons&#34; data-icon=&#34;external&#34; data-title=&#34;External&#34; aria-hidden=&#34;true&#34; translate=&#34;no&#34;&gt;&lt;/span&gt;" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Data privacy and security &lt;span class=&#34;devsite-nav-icon material-icons&#34; data-icon=&#34;external&#34; data-title=&#34;External&#34; aria-hidden=&#34;true&#34; translate=&#34;no&#34;&gt;&lt;/span&gt; </span> </a> </li> <li class="devsite-nav-item"> <a href="https://support.google.com/tagmanager/answer/9502761" class="devsite-nav-title 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data-title=&#34;External&#34; aria-hidden=&#34;true&#34; translate=&#34;no&#34;&gt;&lt;/span&gt;" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Data processing amendment &lt;span class=&#34;devsite-nav-icon material-icons&#34; data-icon=&#34;external&#34; data-title=&#34;External&#34; aria-hidden=&#34;true&#34; translate=&#34;no&#34;&gt;&lt;/span&gt; </span> </a> </li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" has-book-nav > <devsite-content> <article class="devsite-article"> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/tag-platform" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Tags" > Tags </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/tag-platform/security" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="4" track-type="globalNav" track-name="breadcrumb" track-metadata-position="4" track-metadata-eventdetail="Security and Privacy hub" > Security &amp; Privacy </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/tag-platform/security/guides/consent" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="5" track-type="globalNav" track-name="breadcrumb" track-metadata-position="5" track-metadata-eventdetail="" > Guides </a> </li> </ul> <devsite-thumb-rating position="header"> </devsite-thumb-rating> </div> <devsite-feedback position="header" project-name="Security and Privacy hub" product-id="102259" bucket="tag-platform" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" project-icon="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/touchicon-180-new.png" project-support-url="https://developers.google.com/tag-platform/support" > <button> Send feedback </button> </devsite-feedback> <h1 class="devsite-page-title" tabindex="-1"> Set up consent mode on websites </h1> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <div class="devsite-page-title-meta"><devsite-view-release-notes></devsite-view-release-notes></div> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <div class="devsite-article-body clearfix "> <blockquote> <p>This page is for developers who maintain their own consent solution on their website and want to integrate consent mode. For an introduction to consent mode, read <a href="/tag-platform/devguides/privacy#consent_mode_overview">Consent mode overview</a>. If you use a Consent Management Platform (CMP) to obtain user consent, learn more about <a href="https://support.google.com/tagmanager/answer/14009343#web-consent">how to set up consent mode with a CMP</a>.</p> </blockquote> <p>You can implement consent mode in a basic or advanced way. Check your company&#39;s guidelines to pick an implementation method and which defaults to set. Learn more about <a href="/tag-platform/security/concepts/consent-mode#basic-vs-advanced">basic versus advanced consent mode</a>.</p> <aside class="caution"> <p> <strong>Important</strong>: Consent mode was updated in November, 2023 and now contains two additional parameters. If you already use consent mode, <a href="#upgrade-consent-v2">upgrade to consent mode v2</a>. <br> Learn more about <a href="https://support.google.com/tagmanager/answer/13695607" target="_blank">Updates to consent mode for traffic in European Economic Area (EEA)</a>. </p> </aside> <div> <devsite-nav-buttons name="consentmode" param="always" label="Pick your implementation"> <button value="advanced" default>Advanced consent mode</button> <button value="basic">Basic consent mode</button> </devsite-nav-buttons> </div> <h2 id="before_you_begin" data-text="Before you begin" tabindex="-1">Before you begin</h2> <p>Take the following into consideration before implementing consent mode:</p> <ul> <li><p>If you use Tag Manager and want to maintain your own banner, the recommended approach is loading your banner through the Tag Manager container. To do so, you need to <a href="https://developers.google.com/tag-platform/tag-manager/templates/consent-apis">create a consent mode template</a>. Alternatively, you can use a consent mode template from the <a href="https://tagmanager.google.com/gallery/#/?filter=consent&amp;page=1">Community Template Gallery</a>.</p></li> <li><p>If you use gtag.js, make sure you have installed the Google tag on every page of your website. The consent mode code gets added to each page of your website.</p></li> </ul> <h2 id="set_up_consent_mode" data-text="Set up consent mode" tabindex="-1">Set up consent mode</h2> To set up consent mode, you need to: <ol> <li>Before a user grants consent: <a href="#default-consent">Set the default consent state</a>.</li> <li><a href="#update-consent">Update the consent state</a> based on the user interaction with your consent settings.</li> </ol></p> <aside class="caution"> <p> <strong>Important</strong>: Make sure that consent updates are tracked on the page where they occur, before any page transition. <br> The Google tag takes actions (e.g. writing cookies, sending events) in response to the command to ensure future events will include the full measurement data. </p> </aside> <h2 id="upgrade-consent-v2" data-text="Upgrade to consent mode v2" tabindex="-1">Upgrade to consent mode v2</h2> <p>As a part of Google&#39;s ongoing commitment to a privacy-centric digital advertising ecosystem, we are strengthening the enforcement of our <a href="https://www.google.com/about/company/user-consent-policy/">EU user consent policy</a>.</p> <p>Learn more about Google&#39;s <a href="https://support.google.com/tagmanager/answer/13695607">Updates to consent mode for traffic in European Economic Area (EEA)</a>.</p> <p>Consent mode users need to send two new parameters in addition to <code translate="no" dir="ltr">ad_storage</code> and <code translate="no" dir="ltr">analytics_storage</code>:</p> <table> <thead> <tr> <th>Field Name</th> <th>Allowed Values</th> <th>Description</th> </tr> </thead> <tbody> <tr> <td><code translate="no" dir="ltr"> ad_user_data </code></td> <td><code translate="no" dir="ltr"> 'granted' | 'denied' </code></td> <td>Sets consent for sending user data related to advertising to Google.</td> </tr> <tr> <td><code translate="no" dir="ltr"> ad_personalization </code></td> <td><code translate="no" dir="ltr"> 'granted' | 'denied' </code></td> <td>Sets consent for personalized advertising.</td> </tr> </tbody> </table> <h2 id="next-steps" data-text="Next steps" tabindex="-1">Next steps</h2> <ul> <li><a href="/tag-platform/devguides/consent-debugging#start-debugging">Verify consent mode works</a></li> </ul> <h2 id="legacy_tag_controls" data-text="Legacy tag controls" tabindex="-1">Legacy tag controls</h2> <p>If you use legacy tags, such as ga.js, analytics.js, or conversion.js, update to gtag.js or Google Tag Manager.</p> <p>To learn more about other legacy tag&#39;s privacy controls, see the following documentation:</p> <ul> <li><a href="https://support.google.com/analytics/answer/9019185" target="_blank">Google Analytics</a> </li> <li><a href="https://support.google.com/google-ads/answer/9606827" target="_blank">Google Ads</a> </li> <li><a href="https://support.google.com/campaignmanager/topic/6228828" target="_blank">Campaign Manager</a> </li> </ul> <h2 id="related-links" data-text="Related links" tabindex="-1">Related links</h2> <ul> <li><a href="/tag-platform/tag-manager/templates/consent-apis">Tag Manager consent APIs</a></li> <li><a href="/tag-platform/gtagjs/reference">Google tag consent APIs</a></li> <li><a href="https://developers.google.com/tag-platform/tag-manager/templates/consent-apis">Create a consent mode template</a></li> <li><a href="https://tagmanager.google.com/gallery/#/?filter=consent&amp;page=1">Community Template Gallery</a></li> <li><a href="https://support.google.com/tagmanager/answer/10718549">Tag consent configuration</a></li> </ul> <!-- links --> </div> <devsite-recommendations display="in-page" hidden yield> </devsite-recommendations> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="Security and Privacy hub" product-id="102259" bucket="tag-platform" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" project-icon="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/touchicon-180-new.png" project-support-url="https://developers.google.com/tag-platform/support" > <button> Send feedback </button> </devsite-feedback> <devsite-recommendations id="recommendations-link" yield></devsite-recommendations> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. 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