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class="ct-div-block" ><img loading="lazy" id="image-567-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-568-10" class="ct-div-block" ><h4 id="headline-569-10" class="ct-headline">Who we are</h4><p id="text_block-570-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-693-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-576-10" class="ct-div-block" ><img loading="lazy" id="image-577-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-578-10" class="ct-div-block" ><h4 id="headline-579-10" class="ct-headline">Team members</h4><p id="text_block-580-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-703-10" class="ct-link" href="https://iabeurope.eu/about-us?#_tab-7-18810" ><div id="div_block-583-10" class="ct-div-block" ><img loading="lazy" id="image-584-10" alt="" src="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg 400w, https://iabeurope.eu/wp-content/uploads/Our-Team-S-300x200.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></div><div id="div_block-585-10" class="ct-div-block" ><h4 id="headline-586-10" class="ct-headline">Board members</h4><p id="text_block-587-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital 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id="menu-item-54576" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54576"><a href="https://iabeurope.eu/committees-task-forces/retail-media-committee/">Retail Media Committee</a></li> <li id="menu-item-20171" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20171"><a href="https://iabeurope.eu/policy-committee/">Policy Committee</a></li> <li id="menu-item-20172" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20172"><a href="https://iabeurope.eu/brand-advertising-committee/">Brand Advertising Committee</a></li> <li id="menu-item-20174" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20174"><a href="https://iabeurope.eu/legal-committee/">Legal Committee</a></li> <li id="menu-item-20177" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20177"><a href="https://iabeurope.eu/sustainability-standards-committee/">Sustainability Standards Committee</a></li> 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loading="lazy" id="image-620-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-1-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-734-10" class="ct-div-block" ><h4 id="headline-735-10" class="ct-headline">Transparency & consent framework</h4><p id="text_block-736-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-632-10" class="ct-div-block" ><a id="link-746-10" class="ct-link" href="https://iabeurope.eu/policy-regulation-advocacy/" ><h5 id="headline-633-10" class="ct-headline">Policy, regulation & advocacy</h5></a><div id="div_block-634-10" class="ct-div-block" ><nav id="_nav_menu-744-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow 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Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.</p></div><div id="div_block-137-18701" class="ct-div-block" ><h3 id="headline-140-18701" class="ct-headline">Digital Ad Spend in Europe</h3><p id="text_block-141-18701" class="ct-text-block" >IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in June 2024, the latest report indicates that despite challenging economic indicators, the market demonstrated exceptional resilience, with an additional €10.9 billion investment over 2023.<br></p></div></div></div><div id="div_block-148-18701" class="ct-div-block" ><a id="link_text-149-18701" class="ct-link-text" href="https://iabeurope.eu/about-us/" >Learn more about IAB Europe</a></div></div></section><section id="section-154-18701" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-156-18701" class="ct-div-block" ><div id="div_block-157-18701" class="ct-div-block" ><h2 id="headline-158-18701" class="ct-headline">Why Join Us?</h2><p id="text_block-159-18701" class="ct-text-block" >Join us to shape the future of the digital marketing and advertising ecosystem in Europe.</p></div><div id="new_columns-163-18701" class="ct-new-columns" ><div id="div_block-175-18701" class="ct-div-block" ><div id="div_block-164-18701" class="ct-div-block" ><div id="div_block-166-18701" class="ct-div-block" ><img id="image-167-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/Vector.png" class="ct-image" srcset="" sizes="(max-width: 43px) 100vw, 43px" /><h3 id="headline-168-18701" class="ct-headline">Position Your Company as a Digital Leader</h3></div><div id="text_block-169-18701" class="ct-text-block" >Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.</div></div></div><div id="div_block-165-18701" class="ct-div-block" ><div id="div_block-179-18701" class="ct-div-block" ><div id="div_block-185-18701" class="ct-div-block" ><img id="image-186-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/Group.png" class="ct-image" srcset="" sizes="(max-width: 61px) 100vw, 61px" /><h1 id="headline-187-18701" class="ct-headline">Collaborate with Industry Peers</h1></div><p id="text_block-188-18701" class="ct-text-block" >Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.</p></div></div></div><div id="new_columns-191-18701" class="ct-new-columns" ><div id="div_block-198-18701" class="ct-div-block" ><div id="div_block-199-18701" class="ct-div-block" ><div id="div_block-200-18701" class="ct-div-block" ><img id="image-201-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/Vector-1.png" class="ct-image" srcset="" sizes="(max-width: 124px) 100vw, 124px" /><h1 id="headline-202-18701" class="ct-headline">Access our Resources</h1></div><p id="text_block-203-18701" class="ct-text-block" >Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.</p></div></div><div id="div_block-204-18701" class="ct-div-block" ><div id="div_block-205-18701" class="ct-div-block" ><div id="div_block-206-18701" class="ct-div-block" ><img id="image-207-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/Group-1.png" class="ct-image" srcset="" sizes="(max-width: 56px) 100vw, 56px" /><h1 id="headline-208-18701" class="ct-headline">Reach and Develop Across Europe</h1></div><p id="text_block-209-18701" class="ct-text-block" >Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.</p></div></div><div id="div_block-210-18701" class="ct-div-block" ><div id="div_block-211-18701" class="ct-div-block" ><div id="div_block-212-18701" class="ct-div-block" ><img id="image-213-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/Vector-2.png" class="ct-image" srcset="" sizes="(max-width: 46px) 100vw, 46px" /><h1 id="headline-214-18701" class="ct-headline">Protect your Interests</h1></div><p id="text_block-215-18701" class="ct-text-block" >Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.</p></div></div></div><div id="div_block-222-18701" class="ct-div-block" ><a id="link_text-223-18701" class="ct-link-text" href="https://iabeurope.eu/join-iab-europe/" >Join Today</a></div><div id="div_block-226-18701" class="ct-div-block" ><span id="headline-227-18701" class="ct-headline">Already a member? </span><a id="link_text-229-18701" class="ct-link-text" href="https://iabeurope.eu/members-login/" > Login here</a></div></div></div></section><section id="section-29-18701" class=" ct-section Members" ><div class="ct-section-inner-wrap"><div id="div_block-31-18701" class="ct-div-block" ><h2 id="headline-32-18701" class="ct-headline">Join Us & Our Members To Help Shape Tomorrow</h2><div id="div_block-34-18701" class="ct-div-block" ><div id="div_block-42-18701" class="ct-div-block member-square" ><img loading="lazy" id="image-33-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Member4-2.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-Member4-2.jpg 313w, https://iabeurope.eu/wp-content/uploads/IAB-Member4-2-300x249.jpg 300w" sizes="(max-width: 313px) 100vw, 313px" /></div><div id="div_block-45-18701" class="ct-div-block member-square" ><img loading="lazy" id="image-36-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/Prosieben-logo-2.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Prosieben-logo-2.png 718w, https://iabeurope.eu/wp-content/uploads/Prosieben-logo-2-300x83.png 300w" sizes="(max-width: 718px) 100vw, 718px" /></div><div id="div_block-51-18701" class="ct-div-block member-square" ><img loading="lazy" id="image-37-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/Parent_BP_Logo_Amazon-04_Restored-scaled-2.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Parent_BP_Logo_Amazon-04_Restored-scaled-2.jpg 2560w, https://iabeurope.eu/wp-content/uploads/Parent_BP_Logo_Amazon-04_Restored-scaled-2-300x100.jpg 300w, https://iabeurope.eu/wp-content/uploads/Parent_BP_Logo_Amazon-04_Restored-scaled-2-1024x340.jpg 1024w, https://iabeurope.eu/wp-content/uploads/Parent_BP_Logo_Amazon-04_Restored-scaled-2-768x255.jpg 768w, https://iabeurope.eu/wp-content/uploads/Parent_BP_Logo_Amazon-04_Restored-scaled-2-1536x510.jpg 1536w, https://iabeurope.eu/wp-content/uploads/Parent_BP_Logo_Amazon-04_Restored-scaled-2-2048x680.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></div><div id="div_block-56-18701" class="ct-div-block member-square" ><img loading="lazy" id="image-38-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Member19-2.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-Member19-2.jpg 313w, https://iabeurope.eu/wp-content/uploads/IAB-Member19-2-300x249.jpg 300w" sizes="(max-width: 313px) 100vw, 313px" /></div><div id="div_block-61-18701" class="ct-div-block member-square" ><img loading="lazy" id="image-39-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Member28-2.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-Member28-2.jpg 313w, https://iabeurope.eu/wp-content/uploads/IAB-Member28-2-300x249.jpg 300w" sizes="(max-width: 313px) 100vw, 313px" /></div><div id="div_block-64-18701" class="ct-div-block member-square" ><img loading="lazy" id="image-40-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Member59-2.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-Member59-2.jpg 313w, https://iabeurope.eu/wp-content/uploads/IAB-Member59-2-300x249.jpg 300w" sizes="(max-width: 313px) 100vw, 313px" /></div><div id="div_block-67-18701" class="ct-div-block member-square" ><img loading="lazy" id="image-73-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/Meta_lockup_positive-primary_RGB-2.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Meta_lockup_positive-primary_RGB-2.jpg 2048w, https://iabeurope.eu/wp-content/uploads/Meta_lockup_positive-primary_RGB-2-300x129.jpg 300w, https://iabeurope.eu/wp-content/uploads/Meta_lockup_positive-primary_RGB-2-1024x441.jpg 1024w, https://iabeurope.eu/wp-content/uploads/Meta_lockup_positive-primary_RGB-2-768x331.jpg 768w, https://iabeurope.eu/wp-content/uploads/Meta_lockup_positive-primary_RGB-2-1536x662.jpg 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></div></div><div id="div_block-70-18701" class="ct-div-block" ><div id="div_block-79-18701" class="ct-div-block" ><p id="text_block-72-18701" class="ct-text-block" >Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.</p></div><div id="div_block-77-18701" class="ct-div-block" ><a id="link_text-76-18701" class="ct-link-text" href="/members-directory/" >Member Directory</a></div></div></div></div></section><section id="section-230-18701" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-285-18701" class="ct-div-block" ><div id="_tabs-232-18701" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-0751-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-239-18701' ><div id="_tab-233-18701" class="oxy-tab tabs-0751-tab tabs-0751-tab-active" ><h4 id="headline-246-18701" class="ct-headline">Latest resources</h4></div><div id="_tab-234-18701" class="oxy-tab tabs-0751-tab tabs-0751-tab-active" ><h4 id="headline-247-18701" class="ct-headline">Events</h4></div><div id="_tab-235-18701" class="oxy-tab tabs-0751-tab tabs-0751-tab-active" ><h4 id="headline-248-18701" class="ct-headline">News</h4></div></div><div id="_tabs_contents-239-18701" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-240-18701" class="oxy-tab-content tabs-contents-0751-tab oxy-tabs-contents-content-hidden" ><div id="_dynamic_list-153-19565" class="oxy-dynamic-list"><div id="div_block-154-19565-1" class="ct-div-block" data-id="div_block-154-19565"><div id="div_block-155-19565-1" class="ct-div-block" data-id="div_block-155-19565"><img loading="lazy" id="image-156-19565-1" alt="" src="https://iabeurope.eu/wp-content/uploads/ike-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/ike-1.png 562w, https://iabeurope.eu/wp-content/uploads/ike-1-300x190.png 300w" sizes="(max-width: 562px) 100vw, 562px" data-id="image-156-19565"><a id="link-257-19565-1" class="ct-link" href="http://" target="_self" data-id="link-257-19565"></a><div id="div_block-157-19565-1" class="ct-div-block" data-id="div_block-157-19565"><h1 id="headline-158-19565-1" class="ct-headline" data-id="headline-158-19565"><span id="span-159-19565-1" class="ct-span" data-id="span-159-19565">[Watch on Demand] Wrap-up of the International Knowledge Exchange</span></h1><p id="text_block-160-19565-1" class="ct-text-block" data-id="text_block-160-19565"><span id="span-161-19565-1" class="ct-span" data-id="span-161-19565">The International Knowledge Exchange on November 19th, 2024, provided a platform for media and advertising professionals from the US and […]</span></p><a id="link_text-162-19565-1" class="ct-link-text" href="https://iabeurope.eu/knowledge_hub/watch-on-demand-wrap-up-of-the-international-knowledge-exchange/" target="_self" data-id="link_text-162-19565">Read more</a></div></div></div><div id="div_block-154-19565-2" class="ct-div-block" data-id="div_block-154-19565"><div id="div_block-155-19565-2" class="ct-div-block" data-id="div_block-155-19565"><img loading="lazy" id="image-156-19565-2" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-Bitesize-Guide-to-CTV-493x3002-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-Bitesize-Guide-to-CTV-493x3002-1.jpg 493w, https://iabeurope.eu/wp-content/uploads/IAB-Bitesize-Guide-to-CTV-493x3002-1-300x183.jpg 300w" sizes="(max-width: 493px) 100vw, 493px" data-id="image-156-19565"><a id="link-257-19565-2" class="ct-link" href="http://" target="_self" data-id="link-257-19565"></a><div id="div_block-157-19565-2" class="ct-div-block" data-id="div_block-157-19565"><h1 id="headline-158-19565-2" class="ct-headline" data-id="headline-158-19565"><span id="span-159-19565-2" class="ct-span" data-id="span-159-19565">IAB Europe’s Bitesize Guide to Connected TV (CTV)</span></h1><p id="text_block-160-19565-2" class="ct-text-block" data-id="text_block-160-19565"><span id="span-161-19565-2" class="ct-span" data-id="span-161-19565">Staying informed about the latest developments in Connected TV (CTV) is essential for media planners and buyers. Originally crafted in […]</span></p><a id="link_text-162-19565-2" class="ct-link-text" href="https://iabeurope.eu/knowledge_hub/iab-europes-bitesize-guide-to-connected-tv-ctv/" target="_self" data-id="link_text-162-19565">Read more</a></div></div></div><div id="div_block-154-19565-3" class="ct-div-block" data-id="div_block-154-19565"><div id="div_block-155-19565-3" class="ct-div-block" data-id="div_block-155-19565"><img loading="lazy" id="image-156-19565-3" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-VPD-Banner-493x3002-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-VPD-Banner-493x3002-1.jpg 493w, https://iabeurope.eu/wp-content/uploads/IAB-VPD-Banner-493x3002-1-300x183.jpg 300w" sizes="(max-width: 493px) 100vw, 493px" data-id="image-156-19565"><a id="link-257-19565-3" class="ct-link" href="http://" target="_self" data-id="link-257-19565"></a><div id="div_block-157-19565-3" class="ct-div-block" data-id="div_block-157-19565"><h1 id="headline-158-19565-3" class="ct-headline" data-id="headline-158-19565"><span id="span-159-19565-3" class="ct-span" data-id="span-159-19565">[Watch on Demand] That’s a Wrap! Event Highlights from Our H2 2024 Virtual Programmatic Day in Berlin</span></h1><p id="text_block-160-19565-3" class="ct-text-block" data-id="text_block-160-19565"><span id="span-161-19565-3" class="ct-span" data-id="span-161-19565">On the 6th of November, we were delighted to welcome over 40 people in person, with an additional 190 participants […]</span></p><a id="link_text-162-19565-3" class="ct-link-text" href="https://iabeurope.eu/knowledge_hub/watch-on-demand-thats-a-wrap-event-highlights-from-our-h2-2024-virtual-programmatic-day-in-berlin/" target="_self" data-id="link_text-162-19565">Read more</a></div></div></div> <div class="oxy-repeater-pages-wrap"> <div class="oxy-repeater-pages"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://iabeurope.eu/page/2/">2</a> <a class="page-numbers" href="https://iabeurope.eu/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://iabeurope.eu/page/122/">122</a> <a class="next page-numbers" href="https://iabeurope.eu/page/2/">Next »</a> </div> </div> </div> <a id="link_text-268-19565" class="ct-link-text" href="/blog/" >Read more articles</a></div><div id="_tab_content-241-18701" class="oxy-tab-content tabs-contents-0751-tab oxy-tabs-contents-content-hidden" ><div id="_dynamic_list-61-19565" class="oxy-dynamic-list"><div id="div_block-62-19565-1" class="ct-div-block" data-id="div_block-62-19565"><div id="div_block-41-19565-1" class="ct-div-block" data-id="div_block-41-19565"><img loading="lazy" id="image-42-19565-1" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-PTC-Webinar-493x300-2.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-PTC-Webinar-493x300-2.jpg 493w, https://iabeurope.eu/wp-content/uploads/IAB-PTC-Webinar-493x300-2-300x183.jpg 300w" sizes="(max-width: 493px) 100vw, 493px" data-id="image-42-19565"><div id="div_block-43-19565-1" class="ct-div-block" data-id="div_block-43-19565"><h1 id="headline-44-19565-1" class="ct-headline" data-id="headline-44-19565"><span id="span-101-19565-1" class="ct-span" data-id="span-101-19565">Programmatic Outcomes: All I want for the holidays is great outcomes!</span></h1><p id="text_block-45-19565-1" class="ct-text-block" data-id="text_block-45-19565"><span id="span-107-19565-1" class="ct-span" data-id="span-107-19565">Q4 is traditionally the biggest quarter of the year, with advertisers competing for consumer attention, and crucial sales to see […]</span></p><a id="link_text-46-19565-1" class="ct-link-text" href="https://iabeurope.eu/events/programmatic-outcomes-all-i-want-for-the-holidays-is-great-outcomes/" target="_self" data-id="link_text-46-19565">Read more</a></div></div></div><div id="div_block-62-19565-2" class="ct-div-block" data-id="div_block-62-19565"><div id="div_block-41-19565-2" class="ct-div-block" data-id="div_block-41-19565"><img loading="lazy" id="image-42-19565-2" alt="" src="https://iabeurope.eu/wp-content/uploads/ike-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/ike-1.png 562w, https://iabeurope.eu/wp-content/uploads/ike-1-300x190.png 300w" sizes="(max-width: 562px) 100vw, 562px" data-id="image-42-19565"><div id="div_block-43-19565-2" class="ct-div-block" data-id="div_block-43-19565"><h1 id="headline-44-19565-2" class="ct-headline" data-id="headline-44-19565"><span id="span-101-19565-2" class="ct-span" data-id="span-101-19565">International Knowledge Exchange</span></h1><p id="text_block-45-19565-2" class="ct-text-block" data-id="text_block-45-19565"><span id="span-107-19565-2" class="ct-span" data-id="span-107-19565">Don’t miss the International Knowledge Exchange on November 19th, 15:00 - 16:30 CET. Our Industry Development & Insights Director, Marie-Clare […]</span></p><a id="link_text-46-19565-2" class="ct-link-text" href="https://iabeurope.eu/events/international-knowledge-exchange-2/" target="_self" data-id="link_text-46-19565">Read more</a></div></div></div><div id="div_block-62-19565-3" class="ct-div-block" data-id="div_block-62-19565"><div id="div_block-41-19565-3" class="ct-div-block" data-id="div_block-41-19565"><img loading="lazy" id="image-42-19565-3" alt="" src="https://iabeurope.eu/wp-content/uploads/Roadmap24-General-07.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Roadmap24-General-07.jpg 1028w, https://iabeurope.eu/wp-content/uploads/Roadmap24-General-07-300x183.jpg 300w, https://iabeurope.eu/wp-content/uploads/Roadmap24-General-07-1024x624.jpg 1024w, https://iabeurope.eu/wp-content/uploads/Roadmap24-General-07-768x468.jpg 768w" sizes="(max-width: 1028px) 100vw, 1028px" data-id="image-42-19565"><div id="div_block-43-19565-3" class="ct-div-block" data-id="div_block-43-19565"><h1 id="headline-44-19565-3" class="ct-headline" data-id="headline-44-19565"><span id="span-101-19565-3" class="ct-span" data-id="span-101-19565">VideoWeek RoadMap</span></h1><p id="text_block-45-19565-3" class="ct-text-block" data-id="text_block-45-19565"><span id="span-107-19565-3" class="ct-span" data-id="span-107-19565">14th November | London | Register here VideoWeek Roadmap is a one-day conference that will look at what to expect […]</span></p><a id="link_text-46-19565-3" class="ct-link-text" href="https://iabeurope.eu/events/videoweek-roadmap/" target="_self" data-id="link_text-46-19565">Read more</a></div></div></div> <div class="oxy-repeater-pages-wrap"> <div class="oxy-repeater-pages"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://iabeurope.eu/page/2/">2</a> <a class="page-numbers" href="https://iabeurope.eu/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://iabeurope.eu/page/103/">103</a> <a class="next page-numbers" href="https://iabeurope.eu/page/2/">Next »</a> </div> </div> </div> <a id="link_text-269-19565" class="ct-link-text" href="/events/" >Read more articles</a></div><div id="_tab_content-242-18701" class="oxy-tab-content tabs-contents-0751-tab oxy-tabs-contents-content-hidden" ><div id="_dynamic_list-112-19565" class="oxy-dynamic-list"><div id="div_block-113-19565-1" class="ct-div-block" data-id="div_block-113-19565"><div id="div_block-114-19565-1" class="ct-div-block" data-id="div_block-114-19565"><img loading="lazy" id="image-266-19565-1" alt="" src="https://iabeurope.eu/wp-content/uploads/image-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-1.jpg 1032w, https://iabeurope.eu/wp-content/uploads/image-1-300x164.jpg 300w, https://iabeurope.eu/wp-content/uploads/image-1-1024x560.jpg 1024w, https://iabeurope.eu/wp-content/uploads/image-1-768x420.jpg 768w" sizes="(max-width: 1032px) 100vw, 1032px" data-id="image-266-19565"><div id="div_block-116-19565-1" class="ct-div-block" data-id="div_block-116-19565"><h1 id="headline-117-19565-1" class="ct-headline" data-id="headline-117-19565"><span id="span-118-19565-1" class="ct-span" data-id="span-118-19565">IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends</span></h1><p id="text_block-119-19565-1" class="ct-text-block" data-id="text_block-119-19565"><span id="span-120-19565-1" class="ct-span" data-id="span-120-19565">Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]</span></p><a id="link_text-121-19565-1" class="ct-link-text" href="https://iabeurope.eu/iab-europes-10th-annual-attitudes-to-programmatic-advertising-report-unveils-latest-market-insights-and-trends/" target="_self" data-id="link_text-121-19565">Read more</a></div></div></div><div id="div_block-113-19565-2" class="ct-div-block" data-id="div_block-113-19565"><div id="div_block-114-19565-2" class="ct-div-block" data-id="div_block-114-19565"><img loading="lazy" id="image-266-19565-2" alt="" src="https://iabeurope.eu/wp-content/uploads/image-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-1.jpg 1032w, https://iabeurope.eu/wp-content/uploads/image-1-300x164.jpg 300w, https://iabeurope.eu/wp-content/uploads/image-1-1024x560.jpg 1024w, https://iabeurope.eu/wp-content/uploads/image-1-768x420.jpg 768w" sizes="(max-width: 1032px) 100vw, 1032px" data-id="image-266-19565"><div id="div_block-116-19565-2" class="ct-div-block" data-id="div_block-116-19565"><h1 id="headline-117-19565-2" class="ct-headline" data-id="headline-117-19565"><span id="span-118-19565-2" class="ct-span" data-id="span-118-19565">Introducing the IAB Europe Academy: Elevate Your Skills. Master the Digital Future</span></h1><p id="text_block-119-19565-2" class="ct-text-block" data-id="text_block-119-19565"><span id="span-120-19565-2" class="ct-span" data-id="span-120-19565">We are pleased to announce the launch of the IAB Europe Academy, an educational initiative designed to provide training courses […]</span></p><a id="link_text-121-19565-2" class="ct-link-text" href="https://iabeurope.eu/introducing-the-iab-europe-academy-elevate-your-skills-master-the-digital-future/" target="_self" data-id="link_text-121-19565">Read more</a></div></div></div><div id="div_block-113-19565-3" class="ct-div-block" data-id="div_block-113-19565"><div id="div_block-114-19565-3" class="ct-div-block" data-id="div_block-114-19565"><img loading="lazy" id="image-266-19565-3" alt="" src="https://iabeurope.eu/wp-content/uploads/image-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-1.jpg 1032w, https://iabeurope.eu/wp-content/uploads/image-1-300x164.jpg 300w, https://iabeurope.eu/wp-content/uploads/image-1-1024x560.jpg 1024w, https://iabeurope.eu/wp-content/uploads/image-1-768x420.jpg 768w" sizes="(max-width: 1032px) 100vw, 1032px" data-id="image-266-19565"><div id="div_block-116-19565-3" class="ct-div-block" data-id="div_block-116-19565"><h1 id="headline-117-19565-3" class="ct-headline" data-id="headline-117-19565"><span id="span-118-19565-3" class="ct-span" data-id="span-118-19565">IAB Europe Launches New Retail Media Certification Programme in Beta Phase to Drive Transparency and Accountability in Retail Media Measurement</span></h1><p id="text_block-119-19565-3" class="ct-text-block" data-id="text_block-119-19565"><span id="span-120-19565-3" class="ct-span" data-id="span-120-19565">Brussels, Belgium, 30th October -  IAB Europe is pleased to announce the Beta test launch of the Retail Media Certification […]</span></p><a id="link_text-121-19565-3" class="ct-link-text" href="https://iabeurope.eu/iab-europe-launches-new-retail-media-certification-programme-in-beta-phase-to-drive-transparency-and-accountability-in-retail-media-measurement/" target="_self" data-id="link_text-121-19565">Read more</a></div></div></div> <div class="oxy-repeater-pages-wrap"> <div class="oxy-repeater-pages"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://iabeurope.eu/page/2/">2</a> <a class="page-numbers" href="https://iabeurope.eu/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://iabeurope.eu/page/135/">135</a> <a class="next page-numbers" href="https://iabeurope.eu/page/2/">Next »</a> </div> </div> </div> <a id="link_text-274-19565" class="ct-link-text" href="/category/all-news/" >Read more articles</a></div></div><script type="text/javascript">var firstTab = document.querySelector('#_tabs_contents-239-18701 > .oxy-tabs-contents-content-hidden:first-child'); if(firstTab && 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https://iabeurope.eu/wp-content/uploads/privacy_first_practices-768x768.png 768w" sizes="(max-width: 945px) 100vw, 945px" /></div><div id="div_block-94-18701" class="ct-div-block" ><img loading="lazy" id="image-95-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/sustainability.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/sustainability.png 945w, https://iabeurope.eu/wp-content/uploads/sustainability-300x300.png 300w, https://iabeurope.eu/wp-content/uploads/sustainability-150x150.png 150w, https://iabeurope.eu/wp-content/uploads/sustainability-768x768.png 768w" sizes="(max-width: 945px) 100vw, 945px" /></div><div id="div_block-98-18701" class="ct-div-block" ><img id="image-99-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/retail_media.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/retail_media.png 945w, https://iabeurope.eu/wp-content/uploads/retail_media-300x300.png 300w, https://iabeurope.eu/wp-content/uploads/retail_media-150x150.png 150w, https://iabeurope.eu/wp-content/uploads/retail_media-768x768.png 768w" sizes="(max-width: 945px) 100vw, 945px" /></div><div id="div_block-100-18701" class="ct-div-block" ><img id="image-101-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/policy_and_advocacy.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/policy_and_advocacy.png 945w, https://iabeurope.eu/wp-content/uploads/policy_and_advocacy-300x300.png 300w, https://iabeurope.eu/wp-content/uploads/policy_and_advocacy-150x150.png 150w, https://iabeurope.eu/wp-content/uploads/policy_and_advocacy-768x768.png 768w" sizes="(max-width: 945px) 100vw, 945px" /></div><div id="div_block-96-18701" class="ct-div-block" ><img id="image-97-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/programmatic.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/programmatic.png 945w, https://iabeurope.eu/wp-content/uploads/programmatic-300x300.png 300w, https://iabeurope.eu/wp-content/uploads/programmatic-150x150.png 150w, https://iabeurope.eu/wp-content/uploads/programmatic-768x768.png 768w" sizes="(max-width: 945px) 100vw, 945px" /></div><div id="div_block-113-18701" class="ct-div-block" ><img id="image-114-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/quality.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/quality.png 945w, https://iabeurope.eu/wp-content/uploads/quality-300x300.png 300w, https://iabeurope.eu/wp-content/uploads/quality-150x150.png 150w, https://iabeurope.eu/wp-content/uploads/quality-768x768.png 768w" sizes="(max-width: 945px) 100vw, 945px" /></div><div id="div_block-102-18701" class="ct-div-block" ><img id="image-103-18701" alt="" src="https://iabeurope.eu/wp-content/uploads/value_digital_advertising.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/value_digital_advertising.png 945w, https://iabeurope.eu/wp-content/uploads/value_digital_advertising-300x300.png 300w, https://iabeurope.eu/wp-content/uploads/value_digital_advertising-150x150.png 150w, https://iabeurope.eu/wp-content/uploads/value_digital_advertising-768x768.png 768w" sizes="(max-width: 945px) 100vw, 945px" /></div></div><div id="div_block-118-18701" class="ct-div-block" ><a id="link_text-119-18701" class="ct-link-text" href="https://iabeurope.eu/our-focus/" >Our Focus</a></div></div></section><section id="section-121-18701" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-123-18701" class="ct-div-block" ><span id="headline-125-18701" class="ct-headline">GET IN TOUCH</span><h2 id="headline-122-18701" class="ct-headline">IAB Europe is the European-level association for the digital marketing and advertising ecosystem</h2><div id="div_block-128-18701" class="ct-div-block" ><a id="link_text-129-18701" class="ct-link-text" href="/contact-us/" target="_self" >Contact 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