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class="oxy-header-left" ></div><div id="_header_center-544-10" class="oxy-header-center" ><div id="div_block-561-10" class="ct-div-block " > <nav id="-mega-menu-547-10" class="oxy-mega-menu " ><ul class="oxy-inner-content oxy-mega-menu_inner" data-trigger=".oxy-burger-trigger" data-hovertabs="true" data-odelay="0" data-cdelay="50" data-duration="300" data-mouseover="true" data-hash-close="false" data-auto-aria="true" data-type="individual" > <li id="-mega-dropdown-549-10" class="oxy-mega-dropdown " ><a href="/about-us" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">About Us</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-549-10"><use xlink:href="#FontAwesomeicon-th-list"></use></svg></span></a><div class="oxy-mega-dropdown_inner oxy-header-container" data-icon="FontAwesomeicon-th-list"><div class="oxy-mega-dropdown_container"><div class="oxy-inner-content oxy-mega-dropdown_content 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conduct</h4><p id="text_block-616-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-725-10" class="ct-link" href="https://iabeurope.eu/transparency-consent-framework/" ><div id="div_block-619-10" class="ct-div-block" ><img loading="lazy" id="image-620-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-1-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-734-10" class="ct-div-block" ><h4 id="headline-735-10" class="ct-headline">Transparency & consent framework</h4><p id="text_block-736-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-632-10" class="ct-div-block" ><a 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id="headline-559-57291" class="ct-headline">Brand resources, public statements, press releases and content guidelines</h4></div><div id="div_block-571-57291" class="ct-div-block" ><img id="image-574-57291" alt="" src="https://iabeurope.eu/wp-content/uploads/hero-images-07.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/hero-images-07.png 975w, https://iabeurope.eu/wp-content/uploads/hero-images-07-300x179.png 300w, https://iabeurope.eu/wp-content/uploads/hero-images-07-768x459.png 768w" sizes="(max-width: 975px) 100vw, 975px" /></div></div></section><section id="section-556-57291" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-136-18701" class="ct-div-block" ><p id="text_block-139-18701" class="ct-text-block" >IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market</p></div><div id="div_block-137-18701" class="ct-div-block" ><a id="div_block-561-57291" class="ct-link" href="mailto:communication@iabeurope.eu" ><div id="div_block-630-57291" class="ct-div-block" ><div id="fancy_icon-635-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-635-57291"><use xlink:href="#FontAwesomeicon-envelope-open-o"></use></svg></div></div><div id="div_block-631-57291" class="ct-div-block" ><h3 id="headline-140-18701" class="ct-headline">Press Enquiries</h3><p id="text_block-141-18701" class="ct-text-block" >Please contact us at:<br><span id="span-568-57291" class="ct-span" >communications@iabeurope.eu</span></p></div></a></div></div></section><section id="section-597-57291" class=" ct-section" ><div class="ct-section-inner-wrap"><a id="div_block-598-57291" class="ct-link" href="https://drive.google.com/drive/folders/1e-7ftGRPEEcGxq79DVkdlxZIQdSyeVJf?usp=sharing" target="_blank" ><h3 id="headline-601-57291" class="ct-headline">Brand Toolkit</h3><div id="text_block-604-57291" class="ct-text-block" ><span id="docs-internal-guid-9e249449-7fff-f0da-87a7-5a80bf6659d3"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Access high-resolution logos for download along with <br>our brand and content guidelines</span></span></div><div id="div_block-617-57291" class="ct-div-block" ><div id="text_block-618-57291" class="ct-text-block" >Click to View Brand Toolkit</div></div></a><a id="link-619-57291" class="ct-link" href="#section-911-57291" target="_blank" ><h3 id="headline-620-57291" class="ct-headline"><span 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in Digital Advertising Report 2025</span></h1><p id="text_block-160-19565-1" class="ct-text-block" data-id="text_block-160-19565"><span id="span-161-19565-1" class="ct-span" data-id="span-161-19565">IAB Europe’s Sustainability Standards Committee originally developed the State of Readiness - Sustainability in Digital Advertising survey back in 2022, […]</span></p><a id="link_text-162-19565-1" class="ct-link-text" href="https://iabeurope.eu/knowledge_hub/state-of-readiness-sustainability-in-digital-advertising-report-2025/" target="_self" data-id="link_text-162-19565">Read more</a></div></div></div><div id="div_block-154-19565-2" class="ct-div-block" data-id="div_block-154-19565"><div id="div_block-155-19565-2" class="ct-div-block" data-id="div_block-155-19565"><img loading="lazy" id="image-156-19565-2" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-AH-ON-DEMAND-493x300-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-AH-ON-DEMAND-493x300-1.jpg 493w, 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data-id="link_text-162-19565">Read more</a></div></div></div><div id="div_block-154-19565-3" class="ct-div-block" data-id="div_block-154-19565"><div id="div_block-155-19565-3" class="ct-div-block" data-id="div_block-155-19565"><img loading="lazy" id="image-156-19565-3" alt="" src="https://iabeurope.eu/wp-content/uploads/500x320-Visual-%E2%80%98Retailers-Marketing-Solutions.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/500x320-Visual-‘Retailers-Marketing-Solutions.png 500w, https://iabeurope.eu/wp-content/uploads/500x320-Visual-‘Retailers-Marketing-Solutions-300x192.png 300w" sizes="(max-width: 500px) 100vw, 500px" data-id="image-156-19565"><a id="link-257-19565-3" class="ct-link" href="http://" target="_self" data-id="link-257-19565"></a><div id="div_block-157-19565-3" class="ct-div-block" data-id="div_block-157-19565"><h1 id="headline-158-19565-3" class="ct-headline" data-id="headline-158-19565"><span id="span-159-19565-3" class="ct-span" data-id="span-159-19565">Alliance Digitale: Structuring the Future of Retail Media</span></h1><p id="text_block-160-19565-3" class="ct-text-block" data-id="text_block-160-19565"><span id="span-161-19565-3" class="ct-span" data-id="span-161-19565">Alliance Digitale, the leading French association for digital marketing and data, brings together key industry players to foster growth, advocate […]</span></p><a id="link_text-162-19565-3" class="ct-link-text" href="https://iabeurope.eu/knowledge_hub/alliance-digitale-structuring-the-future-of-retail-media/" target="_self" data-id="link_text-162-19565">Read more</a></div></div></div> <div class="oxy-repeater-pages-wrap"> <div class="oxy-repeater-pages"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://iabeurope.eu/media-kit/page/2/">2</a> <a class="page-numbers" href="https://iabeurope.eu/media-kit/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://iabeurope.eu/media-kit/page/125/">125</a> <a class="next page-numbers" href="https://iabeurope.eu/media-kit/page/2/">Next »</a> </div> </div> </div> <a id="link_text-268-19565" class="ct-link-text" href="/blog/" >Read more articles</a></div><div id="_tab_content-242-18701" class="oxy-tab-content tabs-contents-0751-tab oxy-tabs-contents-content-hidden" ><div id="_dynamic_list-112-19565" class="oxy-dynamic-list"><div id="div_block-113-19565-1" class="ct-div-block" data-id="div_block-113-19565"><div id="div_block-114-19565-1" class="ct-div-block" data-id="div_block-114-19565"><img loading="lazy" id="image-266-19565-1" alt="" src="https://iabeurope.eu/wp-content/uploads/image-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-1.jpg 1032w, https://iabeurope.eu/wp-content/uploads/image-1-300x164.jpg 300w, https://iabeurope.eu/wp-content/uploads/image-1-1024x560.jpg 1024w, https://iabeurope.eu/wp-content/uploads/image-1-768x420.jpg 768w" sizes="(max-width: 1032px) 100vw, 1032px" data-id="image-266-19565"><div id="div_block-116-19565-1" class="ct-div-block" data-id="div_block-116-19565"><h1 id="headline-117-19565-1" class="ct-headline" data-id="headline-117-19565"><span id="span-118-19565-1" class="ct-span" data-id="span-118-19565">IAB Europe Releases Latest Annual State of Readiness Report Highlighting Progress in Digital Advertising Sustainability</span></h1><p id="text_block-119-19565-1" class="ct-text-block" data-id="text_block-119-19565"><span id="span-120-19565-1" class="ct-span" data-id="span-120-19565">68% of respondents think the industry should consider the carbon footprint of the consumption it drives Nearly half (48%) of […]</span></p><a id="link_text-121-19565-1" class="ct-link-text" href="https://iabeurope.eu/iab-europe-releases-latest-annual-state-of-readiness-report-highlighting-progress-in-digital-advertising-sustainability/" target="_self" data-id="link_text-121-19565">Read more</a></div></div></div><div id="div_block-113-19565-2" class="ct-div-block" data-id="div_block-113-19565"><div id="div_block-114-19565-2" class="ct-div-block" data-id="div_block-114-19565"><img loading="lazy" id="image-266-19565-2" alt="" src="https://iabeurope.eu/wp-content/uploads/image-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-1.jpg 1032w, https://iabeurope.eu/wp-content/uploads/image-1-300x164.jpg 300w, https://iabeurope.eu/wp-content/uploads/image-1-1024x560.jpg 1024w, https://iabeurope.eu/wp-content/uploads/image-1-768x420.jpg 768w" sizes="(max-width: 1032px) 100vw, 1032px" data-id="image-266-19565"><div id="div_block-116-19565-2" class="ct-div-block" data-id="div_block-116-19565"><h1 id="headline-117-19565-2" class="ct-headline" data-id="headline-117-19565"><span id="span-118-19565-2" class="ct-span" data-id="span-118-19565">IAB Europe Sends Feedback Paper to the EDPB after the Stakeholder Event Regarding the 'Consent or Pay' Models</span></h1><p id="text_block-119-19565-2" class="ct-text-block" data-id="text_block-119-19565"><span id="span-120-19565-2" class="ct-span" data-id="span-120-19565">Brussels, Belgium, 16th January 2025 - IAB Europe, Alliance Digitale, BVDW, IAB Finland, IAB Ireland, IAB Italia, IAB Polska, IAB […]</span></p><a id="link_text-121-19565-2" class="ct-link-text" href="https://iabeurope.eu/iab-europe-sends-feedback-paper-to-the-edpb-after-the-stakeholder-event-regarding-the-consent-or-pay-models/" target="_self" data-id="link_text-121-19565">Read more</a></div></div></div><div id="div_block-113-19565-3" class="ct-div-block" data-id="div_block-113-19565"><div id="div_block-114-19565-3" class="ct-div-block" data-id="div_block-114-19565"><img loading="lazy" id="image-266-19565-3" alt="" src="https://iabeurope.eu/wp-content/uploads/image-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-1.jpg 1032w, https://iabeurope.eu/wp-content/uploads/image-1-300x164.jpg 300w, https://iabeurope.eu/wp-content/uploads/image-1-1024x560.jpg 1024w, https://iabeurope.eu/wp-content/uploads/image-1-768x420.jpg 768w" sizes="(max-width: 1032px) 100vw, 1032px" data-id="image-266-19565"><div id="div_block-116-19565-3" class="ct-div-block" data-id="div_block-116-19565"><h1 id="headline-117-19565-3" class="ct-headline" data-id="headline-117-19565"><span id="span-118-19565-3" class="ct-span" data-id="span-118-19565">Quick, Powerful, and Unmissable: Discover the Must-Attend Lightning Talks at Advertising Horizons</span></h1><p id="text_block-119-19565-3" class="ct-text-block" data-id="text_block-119-19565"><span id="span-120-19565-3" class="ct-span" data-id="span-120-19565">Among the many highlights of Advertising Horizons: Fuelling Europe’s Digital Future, taking place on 4th February 2025 at Sparks, Brussels, […]</span></p><a id="link_text-121-19565-3" class="ct-link-text" href="https://iabeurope.eu/quick-powerful-and-unmissable-discover-the-must-attend-lightning-talks-at-advertising-horizons/" target="_self" data-id="link_text-121-19565">Read more</a></div></div></div> <div class="oxy-repeater-pages-wrap"> <div class="oxy-repeater-pages"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://iabeurope.eu/media-kit/page/2/">2</a> <a class="page-numbers" href="https://iabeurope.eu/media-kit/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://iabeurope.eu/media-kit/page/137/">137</a> <a class="next page-numbers" href="https://iabeurope.eu/media-kit/page/2/">Next »</a> </div> </div> </div> <a id="link_text-274-19565" class="ct-link-text" href="/category/all-news/" >Read more articles</a></div><div id="_tab_content-241-18701" class="oxy-tab-content tabs-contents-0751-tab oxy-tabs-contents-content-hidden" ><div id="_dynamic_list-61-19565" class="oxy-dynamic-list"><div 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id="span-101-19565-2" class="ct-span" data-id="span-101-19565">IAB Europe at LZ Retail Media Day</span></h1><p id="text_block-45-19565-2" class="ct-text-block" data-id="text_block-45-19565"><span id="span-107-19565-2" class="ct-span" data-id="span-107-19565">26th March | Frankfurt | Register here The LZ Retail Media Day will take place on 26th March, 2025, at […]</span></p><a id="link_text-46-19565-2" class="ct-link-text" href="https://iabeurope.eu/events/iab-europe-at-lz-retail-media-day/" target="_self" data-id="link_text-46-19565">Read more</a></div></div></div><div id="div_block-62-19565-3" class="ct-div-block" data-id="div_block-62-19565"><div id="div_block-41-19565-3" class="ct-div-block" data-id="div_block-41-19565"><img loading="lazy" id="image-42-19565-3" alt="" src="https://iabeurope.eu/wp-content/uploads/IAB-TGD-Retail-Media-493x300-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/IAB-TGD-Retail-Media-493x300-1.jpg 493w, https://iabeurope.eu/wp-content/uploads/IAB-TGD-Retail-Media-493x300-1-300x183.jpg 300w" sizes="(max-width: 493px) 100vw, 493px" data-id="image-42-19565"><div id="div_block-43-19565-3" class="ct-div-block" data-id="div_block-43-19565"><h1 id="headline-44-19565-3" class="ct-headline" data-id="headline-44-19565"><span id="span-101-19565-3" class="ct-span" data-id="span-101-19565">The Great Debate Retail Media H1 2025</span></h1><p id="text_block-45-19565-3" class="ct-text-block" data-id="text_block-45-19565"><span id="span-107-19565-3" class="ct-span" data-id="span-107-19565">30th April | 12:00 - 14:30 CET | Register here Join us for our virtual H1 2025 edition of The […]</span></p><a id="link_text-46-19565-3" class="ct-link-text" href="https://iabeurope.eu/events/the-great-debate-retail-media-h1-2025/" target="_self" data-id="link_text-46-19565">Read more</a></div></div></div> <div class="oxy-repeater-pages-wrap"> <div class="oxy-repeater-pages"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://iabeurope.eu/media-kit/page/2/">2</a> <a class="page-numbers" href="https://iabeurope.eu/media-kit/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://iabeurope.eu/media-kit/page/106/">106</a> <a class="next page-numbers" href="https://iabeurope.eu/media-kit/page/2/">Next »</a> </div> </div> </div> <a id="link_text-269-19565" class="ct-link-text" href="/events/" >Read more articles</a></div></div><script type="text/javascript">var firstTab = document.querySelector('#_tabs_contents-239-18701 > .oxy-tabs-contents-content-hidden:first-child'); if(firstTab && firstTab.classList){firstTab.classList.remove("oxy-tabs-contents-content-hidden")};</script></div></div></section><section id="section-911-57291" class=" ct-section" ><div class="ct-section-inner-wrap"><h2 id="headline-925-57291" class="ct-headline">IAB Europe Subject Matter Experts</h2><div id="text_block-959-57291" class="ct-text-block" ><span id="docs-internal-guid-a863db7e-7fff-58b9-25ea-082ac70b1eca"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Meet IAB Europe’s Subject Matter Experts (SMEs). A team of voices who each bring a wealth of knowledge and insight in their respective fields to the digital advertising and marketing industry.  From policy and legal perspectives to programmatic, Retail Media, sustainability, and more our credible team is on hand to share their experience and shed light on our industry’s most crucial and complex topics. </span></p><br><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">All team members are available for press comments, interviews, and speaking engagements, providing authoritative perspectives on a wide range of topics.</span></p><div><span style="font-size: 11pt; font-family: Arial, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></div></span></div><div id="_tabs-1014-57291" class="oxy-tabs-wrapper oxy-tabs" data-oxy-tabs-active-tab-class='tabs-3223-tab-active' data-oxy-tabs-contents-wrapper='_tabs_contents-1021-57291' ><div id="_tab-1015-57291" class="oxy-tab tabs-3223-tab tabs-3223-tab-active" ><div id="text_block-1018-57291" class="ct-text-block" >IAB Europe Team</div></div><div id="_tab-1016-57291" class="oxy-tab tabs-3223-tab tabs-3223-tab-active" ><div id="text_block-1019-57291" class="ct-text-block" >IAB Europe Representatives</div></div></div><div id="_tabs_contents-1021-57291" class="oxy-tabs-contents-wrapper oxy-tabs-contents" ><div id="_tab_content-1022-57291" class="oxy-tab-content tabs-contents-3223-tab oxy-tabs-contents-content-hidden" ><div id="div_block-638-57291" class="ct-div-block" ><img loading="lazy" id="image-639-57291" alt="" src="https://iabeurope.eu/wp-content/uploads/TOWNEY-IABEurope-8-1-scaled.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/TOWNEY-IABEurope-8-1-scaled.jpg 2560w, https://iabeurope.eu/wp-content/uploads/TOWNEY-IABEurope-8-1-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/TOWNEY-IABEurope-8-1-1024x1024.jpg 1024w, https://iabeurope.eu/wp-content/uploads/TOWNEY-IABEurope-8-1-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/TOWNEY-IABEurope-8-1-768x768.jpg 768w, https://iabeurope.eu/wp-content/uploads/TOWNEY-IABEurope-8-1-1536x1536.jpg 1536w, https://iabeurope.eu/wp-content/uploads/TOWNEY-IABEurope-8-1-2048x2048.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /><div id="div_block-640-57291" class="ct-div-block" ><span id="headline-641-57291" class="ct-headline">Townsend Feehan<br></span><span id="headline-642-57291" class="ct-headline">Chief Executive Officer<br></span><div id="text_block-1415-57291" class="ct-text-block" ><div>Townsend has had a varied career in EU public affairs, Her areas of policy expertise include competition, intellectual property, and privacy & data protection. </div><div><br></div><div>Before joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics, and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy and law from the University of Edinburgh.</div></div><div id="div_block-644-57291" class="ct-div-block" ><div id="div_block-937-57291" class="ct-div-block" ><div id="div_block-932-57291" class="ct-div-block " ><div id="fancy_icon-646-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-646-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-940-57291" class="ct-headline">European Policy</h4></div><div id="div_block-964-57291" class="ct-div-block" ><div id="div_block-965-57291" class="ct-div-block " ><div id="fancy_icon-966-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-966-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-967-57291" class="ct-headline">Legal</h4></div><div id="div_block-969-57291" class="ct-div-block" ><div id="div_block-970-57291" class="ct-div-block " ><div id="fancy_icon-971-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-971-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-972-57291" class="ct-headline">TCF</h4></div><div id="div_block-974-57291" class="ct-div-block" ><div id="div_block-975-57291" class="ct-div-block " ><div id="fancy_icon-976-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-976-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-977-57291" class="ct-headline">Privacy</h4></div><div id="div_block-979-57291" class="ct-div-block" ><div id="div_block-980-57291" class="ct-div-block " ><div id="fancy_icon-981-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-981-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-982-57291" class="ct-headline">Sustainability</h4></div></div></div></div><div id="div_block-1101-57291" class="ct-div-block" ><img loading="lazy" id="image-1102-57291" alt="" src="https://iabeurope.eu/wp-content/uploads/Daniel-Knapp-Headshot.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Daniel-Knapp-Headshot.png 860w, https://iabeurope.eu/wp-content/uploads/Daniel-Knapp-Headshot-300x300.png 300w, https://iabeurope.eu/wp-content/uploads/Daniel-Knapp-Headshot-150x150.png 150w, https://iabeurope.eu/wp-content/uploads/Daniel-Knapp-Headshot-768x768.png 768w" sizes="(max-width: 860px) 100vw, 860px" /><div id="div_block-1103-57291" class="ct-div-block" ><span id="headline-1104-57291" class="ct-headline">Daniel Knapp</span><span id="headline-1105-57291" class="ct-headline">Chief Economist <br></span><p id="text_block-1106-57291" class="ct-text-block" ><span id="docs-internal-guid-81f660db-7fff-1fa5-5967-707a6b57520b"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Dr. Daniel Knapp is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence and is responsible for producing IAB Europe’s annual </span><a href="https://iabeurope.eu/knowledge_hub/iab-europe-adex-benchmark-report-2023/" style=""><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-skip-ink: none; vertical-align: baseline;">AdEx Benchmark Report</span></a><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">. <br><br>Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media, and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.</span></span></p><div id="div_block-1107-57291" class="ct-div-block" ><div id="div_block-1108-57291" class="ct-div-block" ><div id="div_block-1109-57291" class="ct-div-block " ><div id="fancy_icon-1110-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1110-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1111-57291" class="ct-headline">Economic Trends</h4></div><div id="div_block-1112-57291" class="ct-div-block" ><div id="div_block-1113-57291" class="ct-div-block " ><div id="fancy_icon-1114-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1114-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1115-57291" class="ct-headline">Ad Spend</h4></div><div id="div_block-1116-57291" class="ct-div-block" ><div id="div_block-1117-57291" class="ct-div-block " ><div id="fancy_icon-1118-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1118-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1119-57291" class="ct-headline">Research</h4></div><div id="div_block-1120-57291" class="ct-div-block" ><div id="div_block-1121-57291" class="ct-div-block " ><div id="fancy_icon-1122-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1122-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1123-57291" class="ct-headline">Retail Media</h4></div><div id="div_block-1124-57291" class="ct-div-block" ><div id="div_block-1125-57291" class="ct-div-block " ><div id="fancy_icon-1126-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1126-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1127-57291" class="ct-headline">Programmatic Advertising</h4></div></div></div></div><div id="div_block-1150-57291" class="ct-div-block" ><img loading="lazy" id="image-1151-57291" alt="" src="https://iabeurope.eu/wp-content/uploads/HELEN-IABEurope-4-scaled.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/HELEN-IABEurope-4-scaled.jpg 2560w, https://iabeurope.eu/wp-content/uploads/HELEN-IABEurope-4-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/HELEN-IABEurope-4-1024x1024.jpg 1024w, https://iabeurope.eu/wp-content/uploads/HELEN-IABEurope-4-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/HELEN-IABEurope-4-768x768.jpg 768w, https://iabeurope.eu/wp-content/uploads/HELEN-IABEurope-4-1536x1536.jpg 1536w, https://iabeurope.eu/wp-content/uploads/HELEN-IABEurope-4-2048x2048.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /><div id="div_block-1152-57291" class="ct-div-block" ><span id="headline-1153-57291" class="ct-headline">Helen Mussard</span><span id="headline-1154-57291" class="ct-headline">Chief Marketing Officer<br></span><p id="text_block-1155-57291" class="ct-text-block" ><span id="docs-internal-guid-e1ac95ee-7fff-ee8e-ab5e-f51bc3bd68f4"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">As well as leading all marketing, communication and PR initiatives for IAB Europe, Helen manages IAB Europe’s industry committees to promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market. Helen joined IAB Europe from a global AdTech company where she was VP of Global Marketing. Prior to joining Vibrant in New York, Helen lived in London and Berlin working both agency-side and in-house for TV channels, government organisations and digital start-ups. </span></span></p><div id="div_block-1156-57291" class="ct-div-block" ><div id="div_block-1177-57291" class="ct-div-block" ><div id="div_block-1178-57291" class="ct-div-block " ><div id="fancy_icon-1179-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1179-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1180-57291" class="ct-headline">Research</h4></div><div id="div_block-1182-57291" class="ct-div-block" ><div id="div_block-1183-57291" class="ct-div-block " ><div id="fancy_icon-1184-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1184-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1185-57291" class="ct-headline">Digital Advertising Developments</h4></div><div id="div_block-1186-57291" class="ct-div-block" ><div id="div_block-1187-57291" class="ct-div-block " ><div id="fancy_icon-1188-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1188-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1189-57291" class="ct-headline">Market Trends</h4></div></div></div></div><div id="div_block-1221-57291" class="ct-div-block" ><img loading="lazy" id="image-1222-57291" alt="" src="https://iabeurope.eu/wp-content/uploads/Franck-Thomas-036-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Franck-Thomas-036-1.jpg 800w, https://iabeurope.eu/wp-content/uploads/Franck-Thomas-036-1-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/Franck-Thomas-036-1-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/Franck-Thomas-036-1-768x768.jpg 768w, https://iabeurope.eu/wp-content/uploads/Franck-Thomas-036-1-400x400.jpg 400w, https://iabeurope.eu/wp-content/uploads/Franck-Thomas-036-1-600x600.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" /><div id="div_block-1223-57291" class="ct-div-block" ><span id="headline-1224-57291" class="ct-headline">Franck Thomas</span><span id="headline-1225-57291" class="ct-headline">Public Policy Director</span><p id="text_block-1226-57291" class="ct-text-block" >A telecoms engineer by training, Franck is an experienced Brussels political adviser, with expertise in the digtial advertising, social media, telecoms and cybersecurity sectors. He also has first-hand experience of the workings of the European Commission in humanitarian aid and civil protection. At IAB Europe, Franck engages with and responds to the EU digital agenda and wider trends and changes in digital advertising policy and regulation.</p><div id="div_block-1227-57291" class="ct-div-block" ><div id="div_block-1228-57291" class="ct-div-block" ><div id="div_block-1229-57291" class="ct-div-block " ><div id="fancy_icon-1230-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1230-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1231-57291" class="ct-headline">Policy</h4></div></div></div></div><div id="div_block-1242-57291" class="ct-div-block" ><img loading="lazy" id="image-1243-57291" alt="" src="https://iabeurope.eu/wp-content/uploads/NINON-IABEurope-1.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/NINON-IABEurope-1.jpg 2460w, https://iabeurope.eu/wp-content/uploads/NINON-IABEurope-1-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/NINON-IABEurope-1-1019x1024.jpg 1019w, https://iabeurope.eu/wp-content/uploads/NINON-IABEurope-1-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/NINON-IABEurope-1-768x772.jpg 768w, https://iabeurope.eu/wp-content/uploads/NINON-IABEurope-1-1529x1536.jpg 1529w, https://iabeurope.eu/wp-content/uploads/NINON-IABEurope-1-2038x2048.jpg 2038w" sizes="(max-width: 2460px) 100vw, 2460px" /><div id="div_block-1244-57291" class="ct-div-block" ><span id="headline-1245-57291" class="ct-headline">Ninon Vagner</span><span id="headline-1246-57291" class="ct-headline">Privacy Director</span><p id="text_block-1247-57291" class="ct-text-block" >Ninon leads the privacy-oriented work of IAB Europe and oversees the TCF compliance programmes. She has previously worked at Leboncoin Group in Paris, responsible for ePrivacy & GDPR legal compliance for advertising operations, and at Sirdata on data protection where she took part in developing a commercial Consent Management Platform. Prior to Sirdata, she worked as consultant for an advisory firm in strategy, crisis communications & public affairs.</p><div id="div_block-1248-57291" class="ct-div-block" ><div id="div_block-1249-57291" class="ct-div-block" ><div id="div_block-1250-57291" class="ct-div-block " ><div id="fancy_icon-1251-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1251-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1252-57291" class="ct-headline">Privacy</h4></div><div id="div_block-1255-57291" class="ct-div-block" ><div id="div_block-1256-57291" class="ct-div-block " ><div id="fancy_icon-1257-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1257-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1258-57291" class="ct-headline">Legal</h4></div><div id="div_block-1260-57291" class="ct-div-block" ><div id="div_block-1261-57291" class="ct-div-block " ><div id="fancy_icon-1262-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1262-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1263-57291" class="ct-headline">TCF</h4></div></div></div></div><div id="div_block-1265-57291" class="ct-div-block" ><img loading="lazy" id="image-1266-57291" alt="" src="https://iabeurope.eu/wp-content/uploads/Marie-Clare-Puffett-scaled.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Marie-Clare-Puffett-scaled.jpg 2541w, https://iabeurope.eu/wp-content/uploads/Marie-Clare-Puffett-298x300.jpg 298w, https://iabeurope.eu/wp-content/uploads/Marie-Clare-Puffett-1016x1024.jpg 1016w, https://iabeurope.eu/wp-content/uploads/Marie-Clare-Puffett-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/Marie-Clare-Puffett-768x774.jpg 768w, https://iabeurope.eu/wp-content/uploads/Marie-Clare-Puffett-1524x1536.jpg 1524w, https://iabeurope.eu/wp-content/uploads/Marie-Clare-Puffett-2032x2048.jpg 2032w" sizes="(max-width: 2541px) 100vw, 2541px" /><div id="div_block-1267-57291" class="ct-div-block" ><span id="headline-1268-57291" class="ct-headline">Marie-Clare Puffett </span><span id="headline-1269-57291" class="ct-headline">Industry Development & Insights Director</span><p id="text_block-1270-57291" class="ct-text-block" >Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.</p><div id="div_block-1271-57291" class="ct-div-block" ><div id="div_block-1272-57291" class="ct-div-block" ><div id="div_block-1273-57291" class="ct-div-block " ><div id="fancy_icon-1274-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1274-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1275-57291" class="ct-headline">Research</h4></div><div id="div_block-1276-57291" class="ct-div-block" ><div id="div_block-1277-57291" class="ct-div-block " ><div id="fancy_icon-1278-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1278-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1279-57291" class="ct-headline">Retail Media</h4></div><div id="div_block-1419-57291" class="ct-div-block" ><div id="div_block-1420-57291" class="ct-div-block " ><div id="fancy_icon-1421-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1421-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1422-57291" class="ct-headline">Digital Advertising Developments</h4></div></div></div></div><div id="div_block-1287-57291" class="ct-div-block" ><img loading="lazy" id="image-1288-57291" alt="" src="https://iabeurope.eu/wp-content/uploads/INES-IABEurope-7-scaled.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/INES-IABEurope-7-scaled.jpg 2548w, https://iabeurope.eu/wp-content/uploads/INES-IABEurope-7-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/INES-IABEurope-7-1019x1024.jpg 1019w, https://iabeurope.eu/wp-content/uploads/INES-IABEurope-7-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/INES-IABEurope-7-768x772.jpg 768w, https://iabeurope.eu/wp-content/uploads/INES-IABEurope-7-1529x1536.jpg 1529w, https://iabeurope.eu/wp-content/uploads/INES-IABEurope-7-2038x2048.jpg 2038w" sizes="(max-width: 2548px) 100vw, 2548px" /><div id="div_block-1289-57291" class="ct-div-block" ><span id="headline-1290-57291" class="ct-headline"><span id="docs-internal-guid-5f85a27e-7fff-1fb1-e889-3cfb036d5141"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Inés Talavera </span><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">de la Esperanza</span></span></span><span id="headline-1291-57291" class="ct-headline">Public Policy Manager</span><p id="text_block-1292-57291" class="ct-text-block" >As a Public Policy Manager, Inés monitors EU policy, legislative developments and plans, executes the advocacy strategy of the organisation, and serves as an EU institutional liaison related to the online media and advertising industry. She has experience at the European Commission in International Data Flows and Protection through the BlueBook programme and has legal experience in data protection and corporate law. Inés holds a Master’s in Legal Practice as well as a dual Bachelor’s in Business & Law from Carlos III University of Madrid (UC3M), which she earned through studies in Spain, Germany and the USA.</p><div id="div_block-1293-57291" class="ct-div-block" ><div id="div_block-1294-57291" class="ct-div-block" ><div id="div_block-1295-57291" class="ct-div-block " ><div id="fancy_icon-1296-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1296-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1297-57291" class="ct-headline">Policy</h4></div></div></div></div><div id="div_block-1303-57291" class="ct-div-block" ><img loading="lazy" id="image-1304-57291" alt="" src="https://iabeurope.eu/wp-content/uploads/DIMITRIS-IABEurope-2-scaled.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/DIMITRIS-IABEurope-2-scaled.jpg 2560w, https://iabeurope.eu/wp-content/uploads/DIMITRIS-IABEurope-2-300x300.jpg 300w, https://iabeurope.eu/wp-content/uploads/DIMITRIS-IABEurope-2-1024x1024.jpg 1024w, https://iabeurope.eu/wp-content/uploads/DIMITRIS-IABEurope-2-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/DIMITRIS-IABEurope-2-768x768.jpg 768w, https://iabeurope.eu/wp-content/uploads/DIMITRIS-IABEurope-2-1536x1536.jpg 1536w, https://iabeurope.eu/wp-content/uploads/DIMITRIS-IABEurope-2-2048x2048.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /><div id="div_block-1305-57291" class="ct-div-block" ><span id="headline-1306-57291" class="ct-headline">Dimitris Beis</span><span id="headline-1307-57291" class="ct-headline">Data Analyst & Sustainability Lead</span><p id="text_block-1308-57291" class="ct-text-block" ><span id="docs-internal-guid-b271913b-7fff-5089-591c-ac9cfbb1dcbf"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;"><span id="docs-internal-guid-8aff9002-7fff-cd82-ac3e-c71972794d64" style=""><span id="docs-internal-guid-3968968d-7fff-4491-257f-20ccd6484b67" style=""><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;">Dimitris drives IAB Europe’s initiatives in sustainability, offering educational resources and in-depth emissions analysis while contributing to industry standards for digital channels. He also leads the AI Working Group, focusing on the impact of artificial intelligence on the digital ecosystem, and supports market intelligence efforts through advanced research and analytical insights.</span></span></span></span></span>Before joining IAB Europe, Dimitris worked at CNN International Commercial and was a founding member of Blue Marble Energy Services. Dimitris obtained a BSc (Hons) in Economics, Statistics, and Mathematics from Queen Mary University of London. <span id="docs-internal-guid-db4846ce-7fff-764d-08c6-143002571e8f"><div><span style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></div></span></p><div id="div_block-1309-57291" class="ct-div-block" ><div id="div_block-1310-57291" class="ct-div-block" ><div id="div_block-1311-57291" class="ct-div-block " ><div id="fancy_icon-1312-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1312-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1313-57291" class="ct-headline">Sustainability</h4></div><div id="div_block-1314-57291" class="ct-div-block" ><div id="div_block-1315-57291" class="ct-div-block " ><div id="fancy_icon-1316-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1316-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1317-57291" class="ct-headline">AI</h4></div></div></div></div><div id="div_block-1318-57291" class="ct-div-block" ><img loading="lazy" id="image-1319-57291" alt="" src="https://iabeurope.eu/wp-content/uploads/NINA-IABEurope-3.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/NINA-IABEurope-3.jpg 2524w, https://iabeurope.eu/wp-content/uploads/NINA-IABEurope-3-297x300.jpg 297w, https://iabeurope.eu/wp-content/uploads/NINA-IABEurope-3-1015x1024.jpg 1015w, https://iabeurope.eu/wp-content/uploads/NINA-IABEurope-3-150x150.jpg 150w, https://iabeurope.eu/wp-content/uploads/NINA-IABEurope-3-768x775.jpg 768w, https://iabeurope.eu/wp-content/uploads/NINA-IABEurope-3-1523x1536.jpg 1523w, https://iabeurope.eu/wp-content/uploads/NINA-IABEurope-3-2030x2048.jpg 2030w" sizes="(max-width: 2524px) 100vw, 2524px" /><div id="div_block-1320-57291" class="ct-div-block" ><span id="headline-1321-57291" class="ct-headline">Nina Hamann</span><span id="headline-1322-57291" class="ct-headline">Public Policy Officer </span><p id="text_block-1323-57291" class="ct-text-block" >As a Public Policy Officer, Nina monitors EU policy and legislative developments. She is the policy lead on AI and coordinates the organisation's podcast and newsletter, ‘Policy Matters.’ She graduated from Leiden University with an MA in International Relations and joined IAB Europe after gaining experience at the UN, a women’s rights NGO, and Euractiv.</p><div id="div_block-1324-57291" class="ct-div-block" ><div id="div_block-1325-57291" class="ct-div-block" ><div id="div_block-1326-57291" class="ct-div-block " ><div id="fancy_icon-1327-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1327-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1328-57291" class="ct-headline">Policy</h4></div><div id="div_block-1329-57291" class="ct-div-block" ><div id="div_block-1330-57291" class="ct-div-block " ><div id="fancy_icon-1331-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1331-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1332-57291" class="ct-headline">AI</h4></div></div></div></div></div><div id="_tab_content-1023-57291" class="oxy-tab-content tabs-contents-3223-tab oxy-tabs-contents-content-hidden" ><div id="text_block-1396-57291" class="ct-text-block" >Outside of the main team, we have a number of representatives across our policy, privacy and industry committees in the form of our committee Chairs and Vice-Chairs who are also available to share expertise on behalf of IAB Europe.</div><div id="div_block-1090-57291" class="ct-div-block" ><img loading="lazy" id="image-1091-57291" alt="" src="http://iabeurope.eu/wp-content/uploads/yara-daher.jpeg" class="ct-image"/><div id="div_block-1092-57291" class="ct-div-block" ><span id="headline-1093-57291" class="ct-headline">Yara Daher<br></span><span id="headline-1094-57291" class="ct-headline">Retail Media Consultant, IAB Europe<br></span><div id="text_block-1424-57291" class="ct-text-block" ><div>Yara Daher is a Retail Media Network pioneer, having shaped some of the industry’s earliest RMN successes while at HookLogic (acquired by Criteo).</div><br><div>Based in London, Yara joined HookLogic in 2014 and was instrumental in developing and launching RMNs for Walmart, Target, Best Buy and other major retailers. She later became head of retail partnerships in the U.S. at Criteo and led retail media for the company in Brazil.</div><br><div>More recently, Yara guided a portfolio of European startups in retail media, including the launches of MikMak and Symbiosys. Currently, Yara leads the Retail Media Standards Committee for the IAB in Europe, the Middle East, and Africa. She earned a B.A. degree from the University of Southern California and an MBA from Columbia University in New York.</div></div><div id="div_block-1096-57291" class="ct-div-block" ><div id="div_block-1097-57291" class="ct-div-block" ><div id="div_block-1098-57291" class="ct-div-block " ><div id="fancy_icon-1099-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1099-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1100-57291" class="ct-headline">Retail Media</h4></div></div></div></div><div id="div_block-1192-57291" class="ct-div-block" ><img loading="lazy" id="image-1193-57291" alt="" src="http://iabeurope.eu/wp-content/uploads/Jason_Wescott-Profile-4-3.jpg" class="ct-image"/><div id="div_block-1194-57291" class="ct-div-block" ><span id="headline-1195-57291" class="ct-headline">Jason Wescott<br></span><span id="headline-1196-57291" class="ct-headline">Global Head of Commerce Solutions, GroupM Nexus & Chair of IAB Europe's Retail Media Committee<br></span><p id="text_block-1197-57291" class="ct-text-block" >Jason, a luminary in Global Commerce at GroupM, possesses a dynamic 15-year journey, spanning b2b sales, E-Commerce, and Retail Media. As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his expertise to pivotal senior Commerce roles at Publicis Groupe and now WPP’s GroupM. Jason's fervour lies in crafting successful growth strategies that seamlessly integrate people, data, and AdTech. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, HP, Disney, and Vodafone. Elected Chair of IAB Europe’s Retail Media Committee in January 2024, Jason champions this multi-stakeholder group’s industry-defining work in standardisation across this nascent category of digital advertising.</p><div id="div_block-1198-57291" class="ct-div-block" ><div id="div_block-1199-57291" class="ct-div-block" ><div id="div_block-1200-57291" class="ct-div-block " ><div id="fancy_icon-1201-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1201-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1202-57291" class="ct-headline">Retail Media</h4></div></div></div></div><div id="div_block-1333-57291" class="ct-div-block" ><img loading="lazy" id="image-1334-57291" alt="" src="http://iabeurope.eu/wp-content/uploads/pete-danks_headshot.jpg" class="ct-image"/><div id="div_block-1335-57291" class="ct-div-block" ><span id="headline-1336-57291" class="ct-headline">Pete Danks </span><span id="headline-1337-57291" class="ct-headline">VP Market Activation, Magnite & IAB Europe's Post Third-Party Cookie Working Group Lead</span><p id="text_block-1338-57291" class="ct-text-block" >Pete oversees global industry and client solutions at Magnite, focusing on data, identity, and addressability. With over 20 years of digital advertising experience, he specializes in building international teams and launching products. In addition to leading Magnite’s efforts, Pete chairs IAB Europe’s Post Third-Party Cookie Working Group, guiding the industry through cookie deprecation. Previously, he founded Carbon, a DMP acquired by Magnite in 2022, and has held senior roles at Google, Yahoo!, and other major brands.</p><div id="div_block-1339-57291" class="ct-div-block" ><div id="div_block-1340-57291" class="ct-div-block" ><div id="div_block-1341-57291" class="ct-div-block " ><div id="fancy_icon-1342-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1342-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1343-57291" class="ct-headline">Addressability</h4></div></div></div></div><div id="div_block-1345-57291" class="ct-div-block" ><img loading="lazy" id="image-1346-57291" alt="" src="http://iabeurope.eu/wp-content/uploads/Wayne-square-headshot.png" class="ct-image"/><div id="div_block-1347-57291" class="ct-div-block" ><span id="headline-1348-57291" class="ct-headline">Wayne Tassie</span><span id="headline-1349-57291" class="ct-headline">Group Director, Integrated Solutions, DoubleVerify & Chair of IAB Europe's Programmatic Trading Committee</span><p id="text_block-1350-57291" class="ct-text-block" >Wayne has a diverse background, from being a chef and photographer to working as cabin crew for Virgin Atlantic, where he honed the customer service skills that define his work ethic. After earning a bachelor’s degree in Editorial Photography, he retrained in digital marketing with The IDM, later teaching their Programmatic Essentials course and lecturing on Digital Transformation. With over 16 years of experience in digital, Wayne is a sales leader at DoubleVerify, overseeing programmatic solutions across EMEA. Elected Chair of IAB Europe’s Programmatic Trading Committee in 2023, he’s driving industry progress.</p><div id="div_block-1351-57291" class="ct-div-block" ><div id="div_block-1352-57291" class="ct-div-block" ><div id="div_block-1353-57291" class="ct-div-block " ><div id="fancy_icon-1354-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1354-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1355-57291" class="ct-headline">Programmatic</h4></div></div></div></div><div id="div_block-1356-57291" class="ct-div-block" ><img loading="lazy" id="image-1357-57291" alt="" src="http://iabeurope.eu/wp-content/uploads/Arthur-Millet-1-1.jpg" class="ct-image"/><div id="div_block-1358-57291" class="ct-div-block" ><span id="headline-1359-57291" class="ct-headline">Arthur Millet</span><span id="headline-1360-57291" class="ct-headline">Director General, Alliance Digitale & Chair of IAB Europe's Sustainability Standards Committee</span><p id="text_block-1361-57291" class="ct-text-block" >Arthur Millet is an expert in digital advertising. Since the early 2000s, Arthur Millet has mainly worked in the media world. He was notably the Director of Digital Advertising at Le Monde and for Amaury Media Group, and Managing Director of La Place Media, before becoming Director of Operations at Realytics (RTL Adconnect). He joined IAB France at the beginning of 2022 to take over the general management.</p><div id="div_block-1362-57291" class="ct-div-block" ><div id="div_block-1363-57291" class="ct-div-block" ><div id="div_block-1364-57291" class="ct-div-block " ><div id="fancy_icon-1365-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1365-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1366-57291" class="ct-headline">Sustainability</h4></div></div></div></div><div id="div_block-1367-57291" class="ct-div-block" ><img loading="lazy" id="image-1368-57291" alt="" src="http://iabeurope.eu/wp-content/uploads/Steffen_Johann.Hubert-p7s1-1-1-2.jpg" class="ct-image"/><div id="div_block-1369-57291" class="ct-div-block" ><span id="headline-1370-57291" class="ct-headline">Steffen Hubert</span><span id="headline-1371-57291" class="ct-headline">Associate Director and Lead Sustainability, Seven.One Media & Vice-Chair of IAB Europe's Sustainability Standards Committee</span><p id="text_block-1372-57291" class="ct-text-block" >Steffen Hubert has spent his entire professional career in various facets of communication. The spectrum ranges from own copywriting & editing to political communication, to comprehensive media responsibility in the spirits industry, to the Seven.One Entertainment Group, where he has been employed for six years and has been anticipating the sustainability concerns and demands of the advertising market and translating them into business for years now.</p><div id="div_block-1373-57291" class="ct-div-block" ><div id="div_block-1374-57291" class="ct-div-block" ><div id="div_block-1375-57291" class="ct-div-block " ><div id="fancy_icon-1376-57291" class="ct-fancy-icon" ><svg id="svg-fancy_icon-1376-57291"><use xlink:href="#FontAwesomeicon-check"></use></svg></div></div><h4 id="headline-1377-57291" class="ct-headline">Sustainability</h4></div></div></div></div></div></div><script type="text/javascript">var firstTab = document.querySelector('#_tabs_contents-1021-57291 > .oxy-tabs-contents-content-hidden:first-child'); if(firstTab && firstTab.classList){firstTab.classList.remove("oxy-tabs-contents-content-hidden")};</script><div id="text_block-1397-57291" class="ct-text-block" >For more information on our SMEs and to discuss your requirements please contact IAB Europe’s Marketing & Communications Director, Lauren Wakefield at <a href="mailto:wakefield@iabeurope.eu">wakefield@iabeurope.eu</a>.</div></div></section><section id="section-121-18701" class=" ct-section" ><div class="ct-section-inner-wrap"><div id="div_block-123-18701" class="ct-div-block" ><span id="headline-125-18701" class="ct-headline">GET IN TOUCH</span><h2 id="headline-122-18701" class="ct-headline">IAB Europe is the European-level association for the digital marketing and advertising ecosystem</h2><div id="div_block-128-18701" class="ct-div-block" ><a id="link_text-129-18701" class="ct-link-text" href="/contact-us/" target="_self" >Contact Us</a></div></div></div></section></div><section id="section-66-10" class=" ct-section" ><div 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