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method="get" id="searchform" class="searchform" action="https://iabeurope.eu/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form> </div> </div></div></div><div id="_header_center-512-10" class="oxy-header-center" ></div><div id="_header_right-513-10" class="oxy-header-right" ><div id="div_block-679-10" class="ct-div-block" ><a id="link_text-539-10" class="ct-link-text" href="https://iabeurope.eu/contact-us/" >Get in touch</a></div></div></div></div><div id="_header_row-542-10" class="oxy-header-row header__mega-menu" ><div class="oxy-header-container"><div id="_header_left-543-10" class="oxy-header-left" ></div><div id="_header_center-544-10" class="oxy-header-center" ><div id="div_block-561-10" class="ct-div-block " > <nav id="-mega-menu-547-10" class="oxy-mega-menu " ><ul class="oxy-inner-content oxy-mega-menu_inner" data-trigger=".oxy-burger-trigger" data-hovertabs="true" data-odelay="0" data-cdelay="50" data-duration="300" data-mouseover="true" data-hash-close="false" data-auto-aria="true" data-type="individual" > <li id="-mega-dropdown-549-10" class="oxy-mega-dropdown " ><a href="/about-us" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">About Us</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-549-10"><use xlink:href="#FontAwesomeicon-th-list"></use></svg></span></a><div class="oxy-mega-dropdown_inner oxy-header-container" data-icon="FontAwesomeicon-th-list"><div class="oxy-mega-dropdown_container"><div class="oxy-inner-content oxy-mega-dropdown_content oxy-header-container"><div id="div_block-562-10" class="ct-div-block" ><div id="div_block-564-10" class="ct-div-block" ><h5 id="headline-565-10" class="ct-headline">About IAB Europe</h5><a id="link-689-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-572-10" class="ct-div-block" ><img loading="lazy" id="image-567-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-568-10" class="ct-div-block" ><h4 id="headline-569-10" class="ct-headline">Who we are</h4><p id="text_block-570-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-693-10" class="ct-link" href="https://iabeurope.eu/about-us/" ><div id="div_block-576-10" class="ct-div-block" ><img loading="lazy" id="image-577-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-300x178.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-578-10" class="ct-div-block" ><h4 id="headline-579-10" class="ct-headline">Team members</h4><p id="text_block-580-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-703-10" class="ct-link" href="https://iabeurope.eu/about-us?#_tab-7-18810" ><div id="div_block-583-10" class="ct-div-block" ><img loading="lazy" id="image-584-10" alt="" src="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/Our-Team-S.jpg 400w, https://iabeurope.eu/wp-content/uploads/Our-Team-S-300x200.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></div><div id="div_block-585-10" class="ct-div-block" ><h4 id="headline-586-10" class="ct-headline">Board members</h4><p id="text_block-587-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-594-10" class="ct-div-block" ><a id="link-738-10" class="ct-link" href="https://iabeurope.eu/committees-task-forces/" ><h5 id="headline-595-10" class="ct-headline">Committees & task forces</h5></a><nav id="_nav_menu-742-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow oxy-nav-menu-vertical" ><div class='oxy-menu-toggle'><div class='oxy-nav-menu-hamburger-wrap'><div class='oxy-nav-menu-hamburger'><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div></div></div></div><div class="menu-committees-task-forces-container"><ul id="menu-committees-task-forces" class="oxy-nav-menu-list"><li id="menu-item-20170" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20170"><a href="https://iabeurope.eu/programmatic-trading-committee/">Programmatic Trading Committee</a></li> <li id="menu-item-54576" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54576"><a href="https://iabeurope.eu/committees-task-forces/retail-media-committee/">Retail Media Committee</a></li> <li id="menu-item-20171" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20171"><a href="https://iabeurope.eu/policy-committee/">Policy Committee</a></li> <li id="menu-item-20172" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20172"><a href="https://iabeurope.eu/brand-advertising-committee/">Brand Advertising Committee</a></li> <li id="menu-item-20174" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20174"><a href="https://iabeurope.eu/legal-committee/">Legal Committee</a></li> <li id="menu-item-20177" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20177"><a href="https://iabeurope.eu/sustainability-standards-committee/">Sustainability Standards Committee</a></li> </ul></div></nav></div></div></div></div></div></li> </ul></nav> <nav id="-mega-menu-551-10" class="oxy-mega-menu " ><ul class="oxy-inner-content oxy-mega-menu_inner" data-trigger=".oxy-burger-trigger" data-hovertabs="true" data-odelay="0" data-cdelay="50" data-duration="300" data-mouseover="true" data-hash-close="false" data-auto-aria="true" data-type="individual" > <li id="-mega-dropdown-607-10" class="oxy-mega-dropdown " ><a href="/our-focus" class="oxy-mega-dropdown_link " data-disable-link="disable" data-expanded="disable" ><span class="oxy-mega-dropdown_link-text">Our Focus</span><span class="oxy-mega-dropdown_icon"><svg id="icon-mega-dropdown-607-10"><use xlink:href="#FontAwesomeicon-th-list"></use></svg></span></a><div class="oxy-mega-dropdown_inner oxy-header-container" data-icon="FontAwesomeicon-th-list"><div class="oxy-mega-dropdown_container"><div class="oxy-inner-content oxy-mega-dropdown_content oxy-header-container"><div id="div_block-608-10" class="ct-div-block" ><div id="div_block-609-10" class="ct-div-block" ><h5 id="headline-610-10" class="ct-headline">Our focus</h5><a id="link-711-10" class="ct-link" href="https://iabeurope.eu/frameworks-and-code-of-conduct/" ><div id="div_block-612-10" class="ct-div-block" ><img loading="lazy" id="image-613-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-2-2.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-2-2.png 350w, https://iabeurope.eu/wp-content/uploads/image-2-2-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-614-10" class="ct-div-block" ><h4 id="headline-615-10" class="ct-headline">Framework & code of conduct</h4><p id="text_block-616-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a><a id="link-725-10" class="ct-link" href="https://iabeurope.eu/transparency-consent-framework/" ><div id="div_block-619-10" class="ct-div-block" ><img loading="lazy" id="image-620-10" alt="" src="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png" class="ct-image" srcset="https://iabeurope.eu/wp-content/uploads/image-5-1-1.png 350w, https://iabeurope.eu/wp-content/uploads/image-5-1-1-300x264.png 300w" sizes="(max-width: 350px) 100vw, 350px" /></div><div id="div_block-734-10" class="ct-div-block" ><h4 id="headline-735-10" class="ct-headline">Transparency & consent framework</h4><p id="text_block-736-10" class="ct-text-block" >IAB Europe is the European-level<br>association for the digital marketing<br>and advertising ecosystem.</p></div></a></div><div id="div_block-632-10" class="ct-div-block" ><a id="link-746-10" class="ct-link" href="https://iabeurope.eu/policy-regulation-advocacy/" ><h5 id="headline-633-10" class="ct-headline">Policy, regulation & advocacy</h5></a><div id="div_block-634-10" class="ct-div-block" ><nav id="_nav_menu-744-10" class="oxy-nav-menu oxy-nav-menu-dropdowns oxy-nav-menu-dropdown-arrow oxy-nav-menu-vertical" ><div class='oxy-menu-toggle'><div class='oxy-nav-menu-hamburger-wrap'><div class='oxy-nav-menu-hamburger'><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div><div class='oxy-nav-menu-hamburger-line'></div></div></div></div><div class="menu-policy-regulation-advocacy-container"><ul id="menu-policy-regulation-advocacy" class="oxy-nav-menu-list"><li id="menu-item-20200" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20200"><a href="https://iabeurope.eu/european-digital-policy/">European Digital Policy</a></li> <li id="menu-item-20201" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20201"><a href="https://iabeurope.eu/privacy-data-protection/">Privacy & Data Protection</a></li> <li id="menu-item-20202" class="menu-item menu-item-type-post_type 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class="oxy-infinite-scroller_inner oxy-inner-content" data-type="repeater" data-trigger="scroll" data-scroll-threshold="0" data-btn-selector=".load-more" data-history="false" data-scroll-el="false" data-support="false" data-retrigger-aos="false" ><div id="_dynamic_list-5-29297" class="oxy-dynamic-list"><div id="div_block-6-29297-1" class="ct-div-block card" data-id="div_block-6-29297"><div id="div_block-7-29297-1" class="ct-div-block box-shadow" data-id="div_block-7-29297"><div id="div_block-8-29297-1" class="ct-div-block" data-id="div_block-8-29297"><div id="div_block-10-29297-1" class="ct-div-block" data-id="div_block-10-29297"><a id="link-13-29297-1" class="ct-link" href="https://iabeurope.eu/iab-europes-retail-media-certification-programme-your-questions-answered/" target="_self" data-id="link-13-29297"><h4 id="headline-14-29297-1" class="ct-headline" data-id="headline-14-29297"><span id="span-15-29297-1" class="ct-span" data-id="span-15-29297">IAB Europe’s Retail Media Certification Programme - Your Questions Answered!</span></h4></a><div id="div_block-176-29297-1" class="ct-div-block" data-id="div_block-176-29297"><div id="text_block-179-29297-1" class="ct-text-block" data-id="text_block-179-29297"><span id="span-181-29297-1" class="ct-span" data-id="span-181-29297">Lauren Wakefield</span></div><div id="text_block-183-29297-1" class="ct-text-block" data-id="text_block-183-29297">|</div><div id="text_block-185-29297-1" class="ct-text-block" data-id="text_block-185-29297"><span id="span-197-29297-1" class="ct-span" data-id="span-197-29297">19/11/2024</span></div></div><h5 id="headline-16-29297-1" class="ct-headline" data-id="headline-16-29297"><span id="span-17-29297-1" class="ct-span" data-id="span-17-29297">At IAB Europe, we recently announced the Beta launch of our Retail Media Certification Programme an industry-first initiative designed to […]</span></h5></div></div><div id="div_block-18-29297-1" class="ct-div-block" data-id="div_block-18-29297"><a id="link-19-29297-1" class="ct-link" href="https://iabeurope.eu/iab-europes-retail-media-certification-programme-your-questions-answered/" target="_self" data-id="link-19-29297"><div id="text_block-21-29297-1" class="ct-text-block" data-id="text_block-21-29297"> Read More »</div></a></div></div></div><div id="div_block-6-29297-2" class="ct-div-block card" data-id="div_block-6-29297"><div id="div_block-7-29297-2" class="ct-div-block box-shadow" data-id="div_block-7-29297"><div id="div_block-8-29297-2" class="ct-div-block" data-id="div_block-8-29297"><div id="div_block-10-29297-2" class="ct-div-block" data-id="div_block-10-29297"><a id="link-13-29297-2" class="ct-link" href="https://iabeurope.eu/help-us-shape-the-future-of-sustainable-digital-advertising-take-our-survey/" target="_self" data-id="link-13-29297"><h4 id="headline-14-29297-2" class="ct-headline" data-id="headline-14-29297"><span id="span-15-29297-2" class="ct-span" data-id="span-15-29297">Help Us Shape the Future of Sustainable Digital Advertising – Take Our Survey!</span></h4></a><div id="div_block-176-29297-2" class="ct-div-block" data-id="div_block-176-29297"><div id="text_block-179-29297-2" class="ct-text-block" data-id="text_block-179-29297"><span id="span-181-29297-2" class="ct-span" data-id="span-181-29297">Lauren Wakefield</span></div><div id="text_block-183-29297-2" class="ct-text-block" data-id="text_block-183-29297">|</div><div id="text_block-185-29297-2" class="ct-text-block" data-id="text_block-185-29297"><span id="span-197-29297-2" class="ct-span" data-id="span-197-29297">14/11/2024</span></div></div><h5 id="headline-16-29297-2" class="ct-headline" data-id="headline-16-29297"><span id="span-17-29297-2" class="ct-span" data-id="span-17-29297">Our 2024 State of Readiness—Sustainability in Digital Advertising survey is now open! Take part today to help us understand how […]</span></h5></div></div><div id="div_block-18-29297-2" class="ct-div-block" data-id="div_block-18-29297"><a id="link-19-29297-2" class="ct-link" href="https://iabeurope.eu/help-us-shape-the-future-of-sustainable-digital-advertising-take-our-survey/" target="_self" data-id="link-19-29297"><div id="text_block-21-29297-2" class="ct-text-block" data-id="text_block-21-29297"> Read More »</div></a></div></div></div><div id="div_block-6-29297-3" class="ct-div-block card" data-id="div_block-6-29297"><div id="div_block-7-29297-3" class="ct-div-block box-shadow" data-id="div_block-7-29297"><div id="div_block-8-29297-3" class="ct-div-block" data-id="div_block-8-29297"><div id="div_block-10-29297-3" class="ct-div-block" data-id="div_block-10-29297"><a id="link-13-29297-3" class="ct-link" href="https://iabeurope.eu/retail-media-in-2025-coming-out-of-denial/" target="_self" data-id="link-13-29297"><h4 id="headline-14-29297-3" class="ct-headline" data-id="headline-14-29297"><span id="span-15-29297-3" class="ct-span" data-id="span-15-29297">Retail Media in 2025:  Coming Out of Denial</span></h4></a><div id="div_block-176-29297-3" class="ct-div-block" data-id="div_block-176-29297"><div id="text_block-179-29297-3" class="ct-text-block" data-id="text_block-179-29297"><span id="span-181-29297-3" class="ct-span" data-id="span-181-29297">Lauren Wakefield</span></div><div id="text_block-183-29297-3" class="ct-text-block" data-id="text_block-183-29297">|</div><div id="text_block-185-29297-3" class="ct-text-block" data-id="text_block-185-29297"><span id="span-197-29297-3" class="ct-span" data-id="span-197-29297">14/11/2024</span></div></div><h5 id="headline-16-29297-3" class="ct-headline" data-id="headline-16-29297"><span id="span-17-29297-3" class="ct-span" data-id="span-17-29297">Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]</span></h5></div></div><div id="div_block-18-29297-3" class="ct-div-block" data-id="div_block-18-29297"><a id="link-19-29297-3" class="ct-link" href="https://iabeurope.eu/retail-media-in-2025-coming-out-of-denial/" target="_self" data-id="link-19-29297"><div id="text_block-21-29297-3" class="ct-text-block" data-id="text_block-21-29297"> Read More »</div></a></div></div></div><div id="div_block-6-29297-4" class="ct-div-block card" data-id="div_block-6-29297"><div id="div_block-7-29297-4" class="ct-div-block box-shadow" data-id="div_block-7-29297"><div id="div_block-8-29297-4" class="ct-div-block" data-id="div_block-8-29297"><div id="div_block-10-29297-4" class="ct-div-block" data-id="div_block-10-29297"><a id="link-13-29297-4" class="ct-link" href="https://iabeurope.eu/join-the-iab-europe-team-immediate-opening-for-a-chief-operating-officer-coo/" target="_self" data-id="link-13-29297"><h4 id="headline-14-29297-4" class="ct-headline" data-id="headline-14-29297"><span id="span-15-29297-4" class="ct-span" data-id="span-15-29297">Join the IAB Europe Team! Immediate opening for a Chief Operating Officer (COO)</span></h4></a><div id="div_block-176-29297-4" class="ct-div-block" data-id="div_block-176-29297"><div id="text_block-179-29297-4" class="ct-text-block" data-id="text_block-179-29297"><span id="span-181-29297-4" class="ct-span" data-id="span-181-29297">Lauren Wakefield</span></div><div id="text_block-183-29297-4" class="ct-text-block" data-id="text_block-183-29297">|</div><div id="text_block-185-29297-4" class="ct-text-block" data-id="text_block-185-29297"><span id="span-197-29297-4" class="ct-span" data-id="span-197-29297">13/11/2024</span></div></div><h5 id="headline-16-29297-4" class="ct-headline" data-id="headline-16-29297"><span id="span-17-29297-4" class="ct-span" data-id="span-17-29297">About the Position IAB Europe has an immediate opening for a Chief Operating Officer (COO).  The position is a new […]</span></h5></div></div><div id="div_block-18-29297-4" class="ct-div-block" data-id="div_block-18-29297"><a id="link-19-29297-4" class="ct-link" href="https://iabeurope.eu/join-the-iab-europe-team-immediate-opening-for-a-chief-operating-officer-coo/" target="_self" data-id="link-19-29297"><div id="text_block-21-29297-4" class="ct-text-block" data-id="text_block-21-29297"> Read More »</div></a></div></div></div><div id="div_block-6-29297-5" class="ct-div-block card" data-id="div_block-6-29297"><div id="div_block-7-29297-5" class="ct-div-block box-shadow" data-id="div_block-7-29297"><div id="div_block-8-29297-5" class="ct-div-block" data-id="div_block-8-29297"><div id="div_block-10-29297-5" class="ct-div-block" data-id="div_block-10-29297"><a id="link-13-29297-5" class="ct-link" href="https://iabeurope.eu/a-qa-with-iab-europes-retail-media-committee-overview-of-the-retail-media-measurement-standards-for-europe/" target="_self" data-id="link-13-29297"><h4 id="headline-14-29297-5" class="ct-headline" data-id="headline-14-29297"><span id="span-15-29297-5" class="ct-span" data-id="span-15-29297">A Q&A with IAB Europe’s Retail Media Committee - Overview of the Retail Media Measurement Standards for Europe</span></h4></a><div id="div_block-176-29297-5" class="ct-div-block" data-id="div_block-176-29297"><div id="text_block-179-29297-5" class="ct-text-block" data-id="text_block-179-29297"><span id="span-181-29297-5" class="ct-span" data-id="span-181-29297">Lauren Wakefield</span></div><div id="text_block-183-29297-5" class="ct-text-block" data-id="text_block-183-29297">|</div><div id="text_block-185-29297-5" class="ct-text-block" data-id="text_block-185-29297"><span id="span-197-29297-5" class="ct-span" data-id="span-197-29297">31/10/2024</span></div></div><h5 id="headline-16-29297-5" class="ct-headline" data-id="headline-16-29297"><span id="span-17-29297-5" class="ct-span" data-id="span-17-29297">As Retail Media continues to proliferate the daily media and advertising news headlines, IAB Europe asked two core members of […]</span></h5></div></div><div id="div_block-18-29297-5" class="ct-div-block" data-id="div_block-18-29297"><a id="link-19-29297-5" class="ct-link" href="https://iabeurope.eu/a-qa-with-iab-europes-retail-media-committee-overview-of-the-retail-media-measurement-standards-for-europe/" target="_self" data-id="link-19-29297"><div id="text_block-21-29297-5" class="ct-text-block" data-id="text_block-21-29297"> Read More »</div></a></div></div></div><div id="div_block-6-29297-6" class="ct-div-block card" data-id="div_block-6-29297"><div id="div_block-7-29297-6" class="ct-div-block box-shadow" data-id="div_block-7-29297"><div id="div_block-8-29297-6" class="ct-div-block" data-id="div_block-8-29297"><div id="div_block-10-29297-6" class="ct-div-block" data-id="div_block-10-29297"><a id="link-13-29297-6" class="ct-link" href="https://iabeurope.eu/guest-member-blog-post-building-trust-and-precision-in-advertising-with-zero-party-data-with-ogury/" target="_self" data-id="link-13-29297"><h4 id="headline-14-29297-6" class="ct-headline" data-id="headline-14-29297"><span id="span-15-29297-6" class="ct-span" data-id="span-15-29297">[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury</span></h4></a><div id="div_block-176-29297-6" class="ct-div-block" data-id="div_block-176-29297"><div id="text_block-179-29297-6" class="ct-text-block" data-id="text_block-179-29297"><span id="span-181-29297-6" class="ct-span" data-id="span-181-29297">Laleva</span></div><div id="text_block-183-29297-6" class="ct-text-block" data-id="text_block-183-29297">|</div><div id="text_block-185-29297-6" class="ct-text-block" data-id="text_block-185-29297"><span id="span-197-29297-6" class="ct-span" data-id="span-197-29297">30/10/2024</span></div></div><h5 id="headline-16-29297-6" class="ct-headline" data-id="headline-16-29297"><span id="span-17-29297-6" class="ct-span" data-id="span-17-29297">In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]</span></h5></div></div><div id="div_block-18-29297-6" class="ct-div-block" data-id="div_block-18-29297"><a id="link-19-29297-6" class="ct-link" href="https://iabeurope.eu/guest-member-blog-post-building-trust-and-precision-in-advertising-with-zero-party-data-with-ogury/" target="_self" data-id="link-19-29297"><div id="text_block-21-29297-6" class="ct-text-block" data-id="text_block-21-29297"> Read More »</div></a></div></div></div><div id="div_block-6-29297-7" class="ct-div-block card" data-id="div_block-6-29297"><div id="div_block-7-29297-7" class="ct-div-block box-shadow" data-id="div_block-7-29297"><div id="div_block-8-29297-7" class="ct-div-block" data-id="div_block-8-29297"><div id="div_block-10-29297-7" class="ct-div-block" data-id="div_block-10-29297"><a id="link-13-29297-7" class="ct-link" href="https://iabeurope.eu/unlock-exclusive-insights-at-digital-world-marketing-forum-dmwf-europe-join-iab-europe-save-30/" target="_self" data-id="link-13-29297"><h4 id="headline-14-29297-7" class="ct-headline" data-id="headline-14-29297"><span id="span-15-29297-7" class="ct-span" data-id="span-15-29297">Unlock Exclusive Insights at Digital World Marketing Forum (DMWF) Europe: IAB Europe Members Can Save 30%</span></h4></a><div id="div_block-176-29297-7" class="ct-div-block" data-id="div_block-176-29297"><div id="text_block-179-29297-7" class="ct-text-block" data-id="text_block-179-29297"><span id="span-181-29297-7" class="ct-span" data-id="span-181-29297">Lauren Wakefield</span></div><div id="text_block-183-29297-7" class="ct-text-block" data-id="text_block-183-29297">|</div><div id="text_block-185-29297-7" class="ct-text-block" data-id="text_block-185-29297"><span id="span-197-29297-7" class="ct-span" data-id="span-197-29297">30/10/2024</span></div></div><h5 id="headline-16-29297-7" class="ct-headline" data-id="headline-16-29297"><span id="span-17-29297-7" class="ct-span" data-id="span-17-29297">Digital Marketing World Forum is thrilled to be partnered with IAB Europe!  As digital landscapes continue to shift, staying ahead […]</span></h5></div></div><div id="div_block-18-29297-7" class="ct-div-block" data-id="div_block-18-29297"><a id="link-19-29297-7" class="ct-link" href="https://iabeurope.eu/unlock-exclusive-insights-at-digital-world-marketing-forum-dmwf-europe-join-iab-europe-save-30/" target="_self" data-id="link-19-29297"><div id="text_block-21-29297-7" class="ct-text-block" data-id="text_block-21-29297"> Read More »</div></a></div></div></div><div id="div_block-6-29297-8" class="ct-div-block card" data-id="div_block-6-29297"><div id="div_block-7-29297-8" class="ct-div-block box-shadow" data-id="div_block-7-29297"><div id="div_block-8-29297-8" class="ct-div-block" data-id="div_block-8-29297"><div id="div_block-10-29297-8" class="ct-div-block" data-id="div_block-10-29297"><a id="link-13-29297-8" class="ct-link" href="https://iabeurope.eu/guest-member-blog-post-navigating-mfas-and-ad-clutter-to-improve-efficiency-and-boost-performance-with-ias/" target="_self" data-id="link-13-29297"><h4 id="headline-14-29297-8" class="ct-headline" data-id="headline-14-29297"><span id="span-15-29297-8" class="ct-span" data-id="span-15-29297">[Guest Member Blog Post] Navigating MFAs and Ad Clutter to improve efficiency and boost performance with IAS</span></h4></a><div id="div_block-176-29297-8" class="ct-div-block" data-id="div_block-176-29297"><div id="text_block-179-29297-8" class="ct-text-block" data-id="text_block-179-29297"><span id="span-181-29297-8" class="ct-span" data-id="span-181-29297">Lauren Wakefield</span></div><div id="text_block-183-29297-8" class="ct-text-block" data-id="text_block-183-29297">|</div><div id="text_block-185-29297-8" class="ct-text-block" data-id="text_block-185-29297"><span id="span-197-29297-8" class="ct-span" data-id="span-197-29297">15/10/2024</span></div></div><h5 id="headline-16-29297-8" class="ct-headline" data-id="headline-16-29297"><span id="span-17-29297-8" class="ct-span" data-id="span-17-29297">In this week's member guest blog post, we hear from Nick Welch, Head of Programmatic, EMEA at IAS, who shares […]</span></h5></div></div><div id="div_block-18-29297-8" class="ct-div-block" data-id="div_block-18-29297"><a id="link-19-29297-8" class="ct-link" href="https://iabeurope.eu/guest-member-blog-post-navigating-mfas-and-ad-clutter-to-improve-efficiency-and-boost-performance-with-ias/" target="_self" data-id="link-19-29297"><div id="text_block-21-29297-8" class="ct-text-block" data-id="text_block-21-29297"> Read More »</div></a></div></div></div><div id="div_block-6-29297-9" class="ct-div-block card" data-id="div_block-6-29297"><div id="div_block-7-29297-9" class="ct-div-block box-shadow" data-id="div_block-7-29297"><div id="div_block-8-29297-9" class="ct-div-block" data-id="div_block-8-29297"><div id="div_block-10-29297-9" class="ct-div-block" data-id="div_block-10-29297"><a id="link-13-29297-9" class="ct-link" href="https://iabeurope.eu/the-importance-of-in-store-retail-media-standards-why-effective-measurement-is-crucial-to-retail-media-success/" target="_self" data-id="link-13-29297"><h4 id="headline-14-29297-9" class="ct-headline" data-id="headline-14-29297"><span id="span-15-29297-9" class="ct-span" data-id="span-15-29297">The Importance of In-Store Retail Media Standards: Why Effective Measurement is Crucial to Retail Media Success</span></h4></a><div id="div_block-176-29297-9" class="ct-div-block" data-id="div_block-176-29297"><div id="text_block-179-29297-9" class="ct-text-block" data-id="text_block-179-29297"><span id="span-181-29297-9" class="ct-span" data-id="span-181-29297">Lauren Wakefield</span></div><div id="text_block-183-29297-9" class="ct-text-block" data-id="text_block-183-29297">|</div><div id="text_block-185-29297-9" class="ct-text-block" data-id="text_block-185-29297"><span id="span-197-29297-9" class="ct-span" data-id="span-197-29297">08/10/2024</span></div></div><h5 id="headline-16-29297-9" class="ct-headline" data-id="headline-16-29297"><span id="span-17-29297-9" class="ct-span" data-id="span-17-29297">IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail […]</span></h5></div></div><div id="div_block-18-29297-9" class="ct-div-block" data-id="div_block-18-29297"><a id="link-19-29297-9" class="ct-link" href="https://iabeurope.eu/the-importance-of-in-store-retail-media-standards-why-effective-measurement-is-crucial-to-retail-media-success/" target="_self" data-id="link-19-29297"><div id="text_block-21-29297-9" class="ct-text-block" data-id="text_block-21-29297"> Read More »</div></a></div></div></div> <div class="oxy-repeater-pages-wrap"> <div class="oxy-repeater-pages"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" 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