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Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22BPA+Worldwide%22">"BPA Worldwide"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22BPA+Worldwide%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22BPA+Worldwide%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22BPA+Worldwide%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22BPA+Worldwide%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22BPA+Worldwide%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">August 2023</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p><b>BPA Worldwide</b> is a <a href="/wiki/United_States" title="United States">United States</a>–based not-for-profit media auditing company that provides independent, third-party <a href="/wiki/Audit" title="Audit">audits</a> of media including print, digital, out-of-home and events. </p><p>In early 2023, <a rel="nofollow" class="external text" href="https://auditedmedia.com/about/press/aam-bpa-complete-merger">BPA merged with the Alliance for Audited Media (AAM)</a>, to create the largest not-for-profit media auditing organization dedicated to increasing trust, transparency and assurance across the media industry. Both AAM and BPA were founded in the early twentieth century by advertising organizations to provide independent validation of claims made by <a href="/wiki/Media_companies" class="mw-redirect" title="Media companies">media companies</a>. </p><p>Today, AAM independently verifies print and digital circulation, website analytics, social media, technology platforms and audience information for <a href="/wiki/Newspaper" title="Newspaper">newspapers</a>, <a href="/wiki/Magazine" title="Magazine">magazines</a> and digital media companies in the U.S. and Canada. In the digital advertising space, AAM is a provider of technology certification audits to industry standards established by the <a href="/wiki/Interactive_Advertising_Bureau" title="Interactive Advertising Bureau">Interactive Advertising Bureau</a>, <a href="/wiki/Media_Rating_Council" title="Media Rating Council">Media Rating Council</a>, <a rel="nofollow" class="external text" href="https://www.tagtoday.net">Trustworthy Accountability Group (TAG)</a> and the Mobile Marketing Association. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=BPA_Worldwide&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="20th_century">20th century</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=BPA_Worldwide&action=edit&section=2" title="Edit section: 20th century"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1931, Controlled Circulation Audit Inc (CCA) opened in <a href="/wiki/New_York_City" title="New York City">New York City</a>. Their first audit, <i>Drug Topics</i>, was completed in September of that year. </p><p>In 1954, the CCA changed its name to BPA, which at the time stood for Business Publications Audit of Circulation, Inc. In the same year that they opened their first satellite office in <a href="/wiki/Chicago,_Illinois" class="mw-redirect" title="Chicago, Illinois">Chicago, Illinois</a>. In 1970 BPA completed its first audit of a European title, <i>Vision</i>. </p><p>In 1980, the first audit of pass-along individuals was conducted for <i><a href="/wiki/Architectural_Record" title="Architectural Record">Architectural Record</a></i>. This report used surveys to qualified subscribers to determine how many additional individuals also read their copy of the publication. </p><p>In 1985, BPA opened their West Coast office in <a href="/wiki/Los_Angeles" title="Los Angeles">Los Angeles</a>. </p><p>In 1995, BPA was changed to BPA International with the addition of their first overseas office in London. In 1998, the Canadian Circulations Audit Board (CCAB) merged with BPA International. With the addition of their audited titles, total media owner membership exceeded 2,500 members and 500 employees. </p> <div class="mw-heading mw-heading3"><h3 id="21st_century">21st century</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=BPA_Worldwide&action=edit&section=3" title="Edit section: 21st century"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 2004, <a href="/wiki/BPA_International" class="mw-redirect" title="BPA International">BPA International</a> changed its name to <b>BPA Worldwide</b>. This coincided with the opening of an office in Beijing, China. In 2006, BPA opened an office in <a href="/wiki/Dubai_Media_City" title="Dubai Media City">Dubai Media City</a>. </p><p>BPA launched its Brand Report product in 2008. The statement reports all of a media owner's audience "touch points" on a single statement.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>In 2012, BPA opened a branch office in <a href="/wiki/Shenzhen" title="Shenzhen">Shenzhen</a>, China.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> BPA opened another office in <a href="/wiki/Hong_Kong" title="Hong Kong">Hong Kong</a> in March 2001. </p><p>The BPA Media Exchange was launched in 2017 to help publishers deploy media solutions in an evolving digital marketplace.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Publishers and advertisers may transact through the Media Exchange via both direct- and indirect sales activation. </p><p>In July 2022, Richard Murphy was named President and Chief Executive Officer of BPA Worldwide. Murphy replaced Glenn Hansen, who has announced his intent to retire in June 2023. In the interim, Hansen was named Executive Strategic Advisor to focus on BPA iCompli Sustainability and Event Audit practices. <sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>In March 2023, BPA Worldwide and the <a rel="nofollow" class="external text" href="https://auditedmedia.com/">Alliance for Audited Media</a> completed a merger to become the largest not-for-profit media auditing organization. <sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=BPA_Worldwide&action=edit&section=4" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.foliomag.com/bpa-redesigns-shifts-exclusively-brand-report-format/">"BPA Redesigns, Shifts Exclusively to Brand Report Format"</a>. <i>Folio</i>. June 27, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Folio&rft.atitle=BPA+Redesigns%2C+Shifts+Exclusively+to+Brand+Report+Format&rft.date=2013-06-27&rft_id=https%3A%2F%2Fwww.foliomag.com%2Fbpa-redesigns-shifts-exclusively-brand-report-format%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABPA+Worldwide" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.exhibitoronline.com/news/article.asp?ID=10686">"BPA Worldwide Opens Office in Shenzhen, China, to Support Trade Show Audit Efforts"</a>. <i>Exhibitor</i>. 9 February 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">23 August</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Exhibitor&rft.atitle=BPA+Worldwide+Opens+Office+in+Shenzhen%2C+China%2C+to+Support+Trade+Show+Audit+Efforts&rft.date=2012-02-09&rft_id=https%3A%2F%2Fwww.exhibitoronline.com%2Fnews%2Farticle.asp%3FID%3D10686&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABPA+Worldwide" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mediapost.com/publications/article/294562/bpa-to-launch-b2b-private-marketplace-in-q2.html">"BPA To Launch B2B Private Marketplace In Q2"</a>. <i>MediaPost</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=MediaPost&rft.atitle=BPA+To+Launch+B2B+Private+Marketplace+In+Q2&rft_id=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F294562%2Fbpa-to-launch-b2b-private-marketplace-in-q2.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABPA+Worldwide" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mediapost.com/publications/article/375217/audit-agency-bpa-worldwide-names-new-ceo-evolves.html">"Audit Agency BPA Worldwide Names New CEO, Evolves Along with Industry"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Audit+Agency+BPA+Worldwide+Names+New+CEO%2C+Evolves+Along+with+Industry&rft_id=https%3A%2F%2Fwww.mediapost.com%2Fpublications%2Farticle%2F375217%2Faudit-agency-bpa-worldwide-names-new-ceo-evolves.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABPA+Worldwide" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://auditedmedia.com/about/press/aam-bpa-complete-merger">"Alliance for Audited Media, BPA Worldwide Complete Merger"</a>. <i>auditedmedia.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2023-11-01</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=auditedmedia.com&rft.atitle=Alliance+for+Audited+Media%2C+BPA+Worldwide+Complete+Merger&rft_id=https%3A%2F%2Fauditedmedia.com%2Fabout%2Fpress%2Faam-bpa-complete-merger&rfr_id=info%3Asid%2Fen.wikipedia.org%3ABPA+Worldwide" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=BPA_Worldwide&action=edit&section=5" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="https://www.bpaww.com/">Official website</a></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=BPA_Worldwide&oldid=1247932327">https://en.wikipedia.org/w/index.php?title=BPA_Worldwide&oldid=1247932327</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Accounting_firms_of_the_United_States" title="Category:Accounting firms of the United States">Accounting firms of the United States</a></li><li><a href="/wiki/Category:Auditing_in_the_United_States" title="Category:Auditing in the United States">Auditing in the United States</a></li><li><a href="/wiki/Category:Consumer_magazines" title="Category:Consumer magazines">Consumer magazines</a></li><li><a href="/wiki/Category:Publishing_organizations" title="Category:Publishing organizations">Publishing organizations</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_matches_Wikidata" title="Category:Short description matches Wikidata">Short description matches Wikidata</a></li><li><a href="/wiki/Category:Articles_needing_additional_references_from_August_2023" title="Category:Articles needing additional references from August 2023">Articles needing additional references from August 2023</a></li><li><a href="/wiki/Category:All_articles_needing_additional_references" title="Category:All articles needing additional references">All articles needing additional references</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 26 September 2024, at 20:09<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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