Articles and Videos by Kara Pernice

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She began pioneering UX in the early 1990's, and now uses her vast experience to lead NN/g in its next exciting phase.</p> <p> <span class="fab fa-twitter color"></span><a href="https://twitter.com/karaann">@karaann</a> </p> </div> </section> <section class="padded"> <h2 class="heading-large">Articles and Videos</h2> <ul class="publication-list"> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/affinity-diagram/">Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas</a> </h2> <time><span class="small large desktop only">April 26, 2024</span><span class="mobile only">Apr 26, 2024</span> | Article: 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/user-interviews/">User Interviews 101</a> </h2> <time><span class="small large desktop only">September 17, 2023</span><span class="mobile only">Sep 17, 2023</span> | Article: 7 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/intranet-trends/">The 10 Best Intranets of 2023: Trends in Design and Process</a> </h2> <time><span class="small large desktop only">July 30, 2023</span><span class="mobile only">Jul 30, 2023</span> | Article: 8 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Noteworthy highlights from Intranet Design Annual winners in 2023 include supporting the return to work and hybrid working, fostering employee growth and development, utilizing AI effectively, and minimizing the need for employees to leave the intranet to access additional tools.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/intranet-design/">10 Best Intranets of 2023: What Makes Them Great</a> </h2> <time><span class="small large desktop only">July 9, 2023</span><span class="mobile only">Jul 9, 2023</span> | Article: 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Winners of the 2023 Intranet Design Annual span 5 countries and 6 industries. 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But, mindfully planning research earlier reaps far better results. </p> </div> <div class="media four-wide"> <a href="/videos/strategic-reactionary-user-research/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Strategic_and_Reactionary_User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Strategic_and_Reactionary_User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Strategic_and_Reactionary_User_Research_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/number-one-reason-for-not-doing-ux-research/">The Number One Reason for Not Doing UX Research</a></h2> <time><span class="small large desktop only">September 16, 2022</span><span class="mobile only">Sep 16, 2022</span> | 1 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/number-one-reason-for-not-doing-ux-research/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/The_Number_One_Reason_for_Not_Doing_UX_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/The_Number_One_Reason_for_Not_Doing_UX_Research_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Barriers from all angles can make doing user research seem impossible. But recognizing the challenges and knowing you are not alone in having them, makes them easier to overcome so that you can get user data after all. </p> </div> <div class="media four-wide"> <a href="/videos/number-one-reason-for-not-doing-ux-research/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/The_Number_One_Reason_for_Not_Doing_UX_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/The_Number_One_Reason_for_Not_Doing_UX_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/The_Number_One_Reason_for_Not_Doing_UX_Research_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/simplest-way-to-get-buy-in-for-ux/">The Simplest Way to Get Buy-In for UX</a></h2> <time><span class="small large desktop only">September 2, 2022</span><span class="mobile only">Sep 2, 2022</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/simplest-way-to-get-buy-in-for-ux/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/The_Simplest_Way_to_Get_Buy-In_for_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/The_Simplest_Way_to_Get_Buy-In_for_UX_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Understand motivations and try different approaches to get stakeholder buy-in for UX research, findings, and design recommendations. </p> </div> <div class="media four-wide"> <a href="/videos/simplest-way-to-get-buy-in-for-ux/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/The_Simplest_Way_to_Get_Buy-In_for_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/The_Simplest_Way_to_Get_Buy-In_for_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/The_Simplest_Way_to_Get_Buy-In_for_UX_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/democratize-user-research/">Democratize User Research in 5 Steps</a> </h2> <time><span class="small large desktop only">June 12, 2022</span><span class="mobile only">Jun 12, 2022</span> | Article: 10 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Democratization of user research makes it possible for anyone to study users. Assessment, training, coaching, and helpful resources set people and teams up to succeed.</p> </div> </div> </li> <li class="pagination"> <span><span class="show-for-medium-up only small large desktop">Previous « </span> <span class="show-for-small-down mobile only">Prev « </span></span> <span class="currentpage"> 1 </span> <a href="?page=2"> 2 </a> <a href="?page=3"> 3 </a> <a href="?page=4"> 4 </a> <a href="?page=5"> 5 </a> <a href="?page=6"> 6 </a> <a href="?page=7"> 7 </a> <a href="?page=8"> 8 </a> <a href="?page=9"> 9 </a> <a href="?page=10"> 10 </a> <a href="?page=2"><span> » Next</span></a> </li> </ul> </section> </div> </div> </div> </section> </main> <footer class="footer"> <div class="wrapper row"> <div class="subscribe"> <h2 class="title-large">Subscribe to Our Newsletter</h2> <p class="body-medium">Get weekly UX articles, videos, and upcoming training events straight to your inbox.</p> <form class="form-validated" 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