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class="tab-target" id="recent"></span> <span class="tab-target" id="videos"></span> <span class="tab-target" id="articles"></span> <div class="tab-content"> <ul class="tabs"> <li class="tab recent-tab default"><a href="#recent">Most Recent</a></li> <li class="tab videos-tab"><a href="#videos">Videos Only</a></li> <li class="tab articles-tab"><a href="#articles">Articles Only</a></li> </ul> <div class="tab-body default" id="recentTabContent"> <ul class="publication-list"> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/5-reasons-to-test/">5 Reasons to Test Even When You “Know” the Answer</a></h2> <time><span class="small large desktop only">February 12, 2025</span><span class="mobile only">Feb 12, 2025</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/5-reasons-to-test/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/5_Reasons_to_Test_Even_When_You_Know_the_Answer_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/5_Reasons_to_Test_Even_When_You_Know_the_Answer_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Evidence from usability studies can be more convincing than what you say. Test even if you can easily determine the difference between good and bad designs. </p> </div> <div class="media four-wide"> <a href="/videos/5-reasons-to-test/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/5_Reasons_to_Test_Even_When_You_Know_the_Answer_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/5_Reasons_to_Test_Even_When_You_Know_the_Answer_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/5_Reasons_to_Test_Even_When_You_Know_the_Answer_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/in-person-usability-testing/">A Case for Returning to In-Person Usability Testing</a></h2> <time><span class="small large desktop only">January 15, 2025</span><span class="mobile only">Jan 15, 2025</span> | 6 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/in-person-usability-testing/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/A_Case_for_Returning_to_In-Person_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/A_Case_for_Returning_to_In-Person_Usability_Testing_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> In-person usability testing provides insights remote testing can miss. It offers unique benefits, such as building rapport, observing non-verbal cues, and providing immersive experiences for stakeholders that enhance understanding. </p> </div> <div class="media four-wide"> <a href="/videos/in-person-usability-testing/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/A_Case_for_Returning_to_In-Person_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/A_Case_for_Returning_to_In-Person_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/A_Case_for_Returning_to_In-Person_Usability_Testing_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/unmoderated-user-testing-tools/">Tools for Unmoderated Usability Testing</a> </h2> <time><span class="small large desktop only">December 6, 2024</span><span class="mobile only">Dec 6, 2024</span> | Article: 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>There are many tools for unmoderated usability testing on the market. Choose a tool that offers the right features for your research.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/parallel-and-iterative-design/">3 Design Processes for High Usability: Iterative Design, Parallel Design, and Competitive Testing</a> </h2> <time><span class="small large desktop only">December 3, 2024</span><span class="mobile only">Dec 3, 2024</span> | Article: 7 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>3 methods for increasing UX quality by exploring and testing diverse design ideas work even better when you use them together.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/pm-research-plan/">Research Plans: Organize, Document, Inform</a> </h2> <time><span class="small large desktop only">November 1, 2024</span><span class="mobile only">Nov 1, 2024</span> | Article: 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Start every UX-research study with a plan. Research plans document goals, methods, and logistics.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/screening-participants/">Screening Participants for User-Research Studies</a> </h2> <time><span class="small large desktop only">November 1, 2024</span><span class="mobile only">Nov 1, 2024</span> | Article: 7 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Well-written screeners ensure that your study participants are appropriate for your research goals, improve data quality, save resources, and reduce bias.</p> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/conduct-competitive-usability-evaluation/">How to Conduct a Competitive Usability Evaluation</a></h2> <time><span class="small large desktop only">October 30, 2024</span><span class="mobile only">Oct 30, 2024</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/conduct-competitive-usability-evaluation/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/How_to_conduct_a_competitive_usability_evaluation_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/How_to_conduct_a_competitive_usability_evaluation_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Competitive usability evaluations help you understand how your competitors solve certain design problems and how you might outperform them. These evaluations are often performed at the beginning of design projects to shift their direction toward areas of opportunity. </p> </div> <div class="media four-wide"> <a href="/videos/conduct-competitive-usability-evaluation/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/How_to_conduct_a_competitive_usability_evaluation_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/How_to_conduct_a_competitive_usability_evaluation_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/How_to_conduct_a_competitive_usability_evaluation_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/why-40-participants-quantitative-research/">Why Use 40 Participants in Quantitative UX Research?</a></h2> <time><span class="small large desktop only">October 7, 2024</span><span class="mobile only">Oct 7, 2024</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/why-40-participants-quantitative-research/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Sample_sizes_for_quant_research_why_we_recommend_40_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Sample_sizes_for_quant_research_why_we_recommend_40_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> 40 is the optimal sample size for many quantitative UX studies, ensuring a balance of precision, risk, and practicality. </p> </div> <div class="media four-wide"> <a href="/videos/why-40-participants-quantitative-research/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Sample_sizes_for_quant_research_why_we_recommend_40_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Sample_sizes_for_quant_research_why_we_recommend_40_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Sample_sizes_for_quant_research_why_we_recommend_40_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/how-to-test-digital-icons/">Icon Usability: When and How to Evaluate Digital Icons</a> </h2> <time><span class="small large desktop only">October 4, 2024</span><span class="mobile only">Oct 4, 2024</span> | Article: 6 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Effective icons depend on recognizability and interpretation. Evaluate them with methods appropriate for your specific research questions</p> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/user-testing-older-adults/">User Testing with Older Adults</a></h2> <time><span class="small large desktop only">August 12, 2024</span><span class="mobile only">Aug 12, 2024</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/user-testing-older-adults/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/User_Testing_With_Older_Adults_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/User_Testing_With_Older_Adults_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> When conducting usability testing with older adults, understand the unique needs of participants in this age group and adjust your test setup and tasks accordingly. </p> </div> <div class="media four-wide"> <a href="/videos/user-testing-older-adults/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/User_Testing_With_Older_Adults_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/User_Testing_With_Older_Adults_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/User_Testing_With_Older_Adults_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/what-is-user-research/">What Is User Research?</a></h2> <time><span class="small large desktop only">July 22, 2024</span><span class="mobile only">Jul 22, 2024</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/what-is-user-research/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/User_Research_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> The goal of user research is to identify ways to improve a product's design based on evidence rather than opinions. </p> </div> <div class="media four-wide"> <a href="/videos/what-is-user-research/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/User_Research_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/international-usability-testing/">International Usability Testing: 3 Factors to Consider</a></h2> <time><span class="small large desktop only">July 1, 2024</span><span class="mobile only">Jul 1, 2024</span> | 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/international-usability-testing/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> International usability testing examines how people from different regions use products. For successful testing, decide on the format, ensure clear communication despite language barriers, and select a facilitator familiar with the local context. </p> </div> <div class="media four-wide"> <a href="/videos/international-usability-testing/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/affinity-diagram/">Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas</a> </h2> <time><span class="small large desktop only">April 26, 2024</span><span class="mobile only">Apr 26, 2024</span> | Article: 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/wizard-of-oz/">The Wizard of Oz Method in UX</a> </h2> <time><span class="small large desktop only">April 19, 2024</span><span class="mobile only">Apr 19, 2024</span> | Article: 7 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>The Wizard of Oz is a user-research method where a user interacts with a mock interface controlled, to some degree, by a person.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/aesthetic-usability-effect/">The Aesthetic-Usability Effect</a> </h2> <time><span class="small large desktop only">February 3, 2024</span><span class="mobile only">Feb 3, 2024</span> | Article: 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Users are more tolerant of minor usability issues when they find an interface visually appealing. This aesthetic-usability effect can mask UI problems during usability testing. Identify instances of the aesthetic-usability effect in your user research by watching what your users do, as well as listening to what they say.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/competitive-usability-evaluations/">Competitive Usability Evaluations</a> </h2> <time><span class="small large desktop only">January 5, 2024</span><span class="mobile only">Jan 5, 2024</span> | Article: 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.</p> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/data-findings-insights/">Data vs. Findings vs. Insights</a></h2> <time><span class="small large desktop only">December 27, 2023</span><span class="mobile only">Dec 27, 2023</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/data-findings-insights/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Data_Findings_and_Insights_-_What_are_the_Differences_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Data_Findings_and_Insights_-_What_are_the_Differences_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals. </p> </div> <div class="media four-wide"> <a href="/videos/data-findings-insights/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Data_Findings_and_Insights_-_What_are_the_Differences_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Data_Findings_and_Insights_-_What_are_the_Differences_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Data_Findings_and_Insights_-_What_are_the_Differences_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/pilot-test/">Always Pilot Test User Research Studies</a></h2> <time><span class="small large desktop only">November 13, 2023</span><span class="mobile only">Nov 13, 2023</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/pilot-test/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Always_do_a_pilot_test.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Always_do_a_pilot_test.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Running a pilot test for a user research study enables you to assess the study's effectiveness and avoid common problems in the main study. </p> </div> <div class="media four-wide"> <a href="/videos/pilot-test/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Always_do_a_pilot_test.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Always_do_a_pilot_test.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Always_do_a_pilot_test.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/sensitive-data/">Collecting Sensitive Demographic Data</a></h2> <time><span class="small large desktop only">October 2, 2023</span><span class="mobile only">Oct 2, 2023</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/sensitive-data/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Collecting_Sensitive_Demographic_Data_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Collecting_Sensitive_Demographic_Data_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Demographic questions related to age, race, gender and income can be sensitive topics for research participants and need to be carefully framed by UX researchers. </p> </div> <div class="media four-wide"> <a href="/videos/sensitive-data/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Collecting_Sensitive_Demographic_Data_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Collecting_Sensitive_Demographic_Data_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Collecting_Sensitive_Demographic_Data_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/when-thinking-aloud-fails/">When Thinking Aloud Fails</a></h2> <time><span class="small large desktop only">September 4, 2023</span><span class="mobile only">Sep 4, 2023</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/when-thinking-aloud-fails/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/When_Thinking_Aloud_Fails_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/When_Thinking_Aloud_Fails_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> To understand the needs of work-domain experts, use retrospective testing, expert walkthroughs, and interviews instead of think-aloud usability-testing studies. </p> </div> <div class="media four-wide"> <a href="/videos/when-thinking-aloud-fails/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/When_Thinking_Aloud_Fails_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/When_Thinking_Aloud_Fails_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/When_Thinking_Aloud_Fails_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="pagination"> <span><span class="show-for-medium-up only small large desktop">Previous « </span> <span class="show-for-small-down mobile only">Prev « </span></span> <span class="currentpage"> 1 </span> <a href="?page=2"> 2 </a> <a href="?page=3"> 3 </a> <a href="?page=4"> 4 </a> <a href="?page=5"> 5 </a> <a href="?page=6"> 6 </a> <a href="?page=7"> 7 </a> <a href="?page=8"> 8 </a> <a href="?page=9"> 9 </a> <a href="?page=10"> 10 </a> <a href="?page=2"><span> » Next</span></a> </li> </ul> </div> <div class="tab-body" id="videosTabContent"> <ul class="publication-list"> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/5-reasons-to-test/">5 Reasons to Test Even When You “Know” the Answer</a></h2> <time><span class="small large desktop only">February 12, 2025</span><span class="mobile only">Feb 12, 2025</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/5-reasons-to-test/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/5_Reasons_to_Test_Even_When_You_Know_the_Answer_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/5_Reasons_to_Test_Even_When_You_Know_the_Answer_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Evidence from usability studies can be more convincing than what you say. Test even if you can easily determine the difference between good and bad designs. </p> </div> <div class="media four-wide"> <a href="/videos/5-reasons-to-test/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/5_Reasons_to_Test_Even_When_You_Know_the_Answer_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/5_Reasons_to_Test_Even_When_You_Know_the_Answer_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/5_Reasons_to_Test_Even_When_You_Know_the_Answer_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/in-person-usability-testing/">A Case for Returning to In-Person Usability Testing</a></h2> <time><span class="small large desktop only">January 15, 2025</span><span class="mobile only">Jan 15, 2025</span> | 6 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/in-person-usability-testing/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/A_Case_for_Returning_to_In-Person_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/A_Case_for_Returning_to_In-Person_Usability_Testing_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> In-person usability testing provides insights remote testing can miss. It offers unique benefits, such as building rapport, observing non-verbal cues, and providing immersive experiences for stakeholders that enhance understanding. </p> </div> <div class="media four-wide"> <a href="/videos/in-person-usability-testing/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/A_Case_for_Returning_to_In-Person_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/A_Case_for_Returning_to_In-Person_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/A_Case_for_Returning_to_In-Person_Usability_Testing_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/conduct-competitive-usability-evaluation/">How to Conduct a Competitive Usability Evaluation</a></h2> <time><span class="small large desktop only">October 30, 2024</span><span class="mobile only">Oct 30, 2024</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/conduct-competitive-usability-evaluation/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/How_to_conduct_a_competitive_usability_evaluation_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/How_to_conduct_a_competitive_usability_evaluation_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Competitive usability evaluations help you understand how your competitors solve certain design problems and how you might outperform them. These evaluations are often performed at the beginning of design projects to shift their direction toward areas of opportunity. </p> </div> <div class="media four-wide"> <a href="/videos/conduct-competitive-usability-evaluation/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/How_to_conduct_a_competitive_usability_evaluation_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/How_to_conduct_a_competitive_usability_evaluation_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/How_to_conduct_a_competitive_usability_evaluation_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/why-40-participants-quantitative-research/">Why Use 40 Participants in Quantitative UX Research?</a></h2> <time><span class="small large desktop only">October 7, 2024</span><span class="mobile only">Oct 7, 2024</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/why-40-participants-quantitative-research/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Sample_sizes_for_quant_research_why_we_recommend_40_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Sample_sizes_for_quant_research_why_we_recommend_40_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> 40 is the optimal sample size for many quantitative UX studies, ensuring a balance of precision, risk, and practicality. </p> </div> <div class="media four-wide"> <a href="/videos/why-40-participants-quantitative-research/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Sample_sizes_for_quant_research_why_we_recommend_40_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Sample_sizes_for_quant_research_why_we_recommend_40_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Sample_sizes_for_quant_research_why_we_recommend_40_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/user-testing-older-adults/">User Testing with Older Adults</a></h2> <time><span class="small large desktop only">August 12, 2024</span><span class="mobile only">Aug 12, 2024</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/user-testing-older-adults/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/User_Testing_With_Older_Adults_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/User_Testing_With_Older_Adults_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> When conducting usability testing with older adults, understand the unique needs of participants in this age group and adjust your test setup and tasks accordingly. </p> </div> <div class="media four-wide"> <a href="/videos/user-testing-older-adults/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/User_Testing_With_Older_Adults_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/User_Testing_With_Older_Adults_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/User_Testing_With_Older_Adults_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/what-is-user-research/">What Is User Research?</a></h2> <time><span class="small large desktop only">July 22, 2024</span><span class="mobile only">Jul 22, 2024</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/what-is-user-research/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/User_Research_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> The goal of user research is to identify ways to improve a product's design based on evidence rather than opinions. </p> </div> <div class="media four-wide"> <a href="/videos/what-is-user-research/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/User_Research_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/international-usability-testing/">International Usability Testing: 3 Factors to Consider</a></h2> <time><span class="small large desktop only">July 1, 2024</span><span class="mobile only">Jul 1, 2024</span> | 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/international-usability-testing/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> International usability testing examines how people from different regions use products. For successful testing, decide on the format, ensure clear communication despite language barriers, and select a facilitator familiar with the local context. </p> </div> <div class="media four-wide"> <a href="/videos/international-usability-testing/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/International_Usability_Testing_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/data-findings-insights/">Data vs. Findings vs. Insights</a></h2> <time><span class="small large desktop only">December 27, 2023</span><span class="mobile only">Dec 27, 2023</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/data-findings-insights/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Data_Findings_and_Insights_-_What_are_the_Differences_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Data_Findings_and_Insights_-_What_are_the_Differences_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals. </p> </div> <div class="media four-wide"> <a href="/videos/data-findings-insights/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Data_Findings_and_Insights_-_What_are_the_Differences_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Data_Findings_and_Insights_-_What_are_the_Differences_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Data_Findings_and_Insights_-_What_are_the_Differences_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/pilot-test/">Always Pilot Test User Research Studies</a></h2> <time><span class="small large desktop only">November 13, 2023</span><span class="mobile only">Nov 13, 2023</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/pilot-test/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Always_do_a_pilot_test.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Always_do_a_pilot_test.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Running a pilot test for a user research study enables you to assess the study's effectiveness and avoid common problems in the main study. </p> </div> <div class="media four-wide"> <a href="/videos/pilot-test/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Always_do_a_pilot_test.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Always_do_a_pilot_test.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Always_do_a_pilot_test.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/sensitive-data/">Collecting Sensitive Demographic Data</a></h2> <time><span class="small large desktop only">October 2, 2023</span><span class="mobile only">Oct 2, 2023</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/sensitive-data/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Collecting_Sensitive_Demographic_Data_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Collecting_Sensitive_Demographic_Data_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Demographic questions related to age, race, gender and income can be sensitive topics for research participants and need to be carefully framed by UX researchers. </p> </div> <div class="media four-wide"> <a href="/videos/sensitive-data/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Collecting_Sensitive_Demographic_Data_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Collecting_Sensitive_Demographic_Data_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Collecting_Sensitive_Demographic_Data_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/when-thinking-aloud-fails/">When Thinking Aloud Fails</a></h2> <time><span class="small large desktop only">September 4, 2023</span><span class="mobile only">Sep 4, 2023</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/when-thinking-aloud-fails/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/When_Thinking_Aloud_Fails_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/When_Thinking_Aloud_Fails_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> To understand the needs of work-domain experts, use retrospective testing, expert walkthroughs, and interviews instead of think-aloud usability-testing studies. </p> </div> <div class="media four-wide"> <a href="/videos/when-thinking-aloud-fails/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/When_Thinking_Aloud_Fails_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/When_Thinking_Aloud_Fails_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/When_Thinking_Aloud_Fails_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/users-real-data/">Usability Testing with Users' Personal Information</a></h2> <time><span class="small large desktop only">July 26, 2023</span><span class="mobile only">Jul 26, 2023</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/users-real-data/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Conducting_Usability_Tests_with_Real_User_Data_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Conducting_Usability_Tests_with_Real_User_Data_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Usability Testing benefits from using participants’ personal information, but asking for this requires preparation and consideration. </p> </div> <div class="media four-wide"> <a href="/videos/users-real-data/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Conducting_Usability_Tests_with_Real_User_Data_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Conducting_Usability_Tests_with_Real_User_Data_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Conducting_Usability_Tests_with_Real_User_Data_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/pilot-testing/">Pilot Testing in UX Research</a></h2> <time><span class="small large desktop only">July 3, 2023</span><span class="mobile only">Jul 3, 2023</span> | 2 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/pilot-testing/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Pilot_Testing_101_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Pilot_Testing_101_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Pilot testing involves conducting one or two test sessions to evaluate the design of a usability study. It checks for any issues before the actual testing phase, leading to more reliable results. </p> </div> <div class="media four-wide"> <a href="/videos/pilot-testing/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Pilot_Testing_101_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Pilot_Testing_101_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Pilot_Testing_101_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/usability-test-mistakes/">Usability Test Facilitation: 6 Mistakes to Avoid</a></h2> <time><span class="small large desktop only">June 21, 2023</span><span class="mobile only">Jun 21, 2023</span> | 6 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/usability-test-mistakes/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/6_Usability_Test-Facilitation_Mistakes_to_Avoid_with_Demo_of_Good_Facilitation.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/6_Usability_Test-Facilitation_Mistakes_to_Avoid_with_Demo_of_Good_Facilitation.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Become a better usability testing facilitator by avoiding common missteps, like asking leading questions or reacting to user behavior. </p> </div> <div class="media four-wide"> <a href="/videos/usability-test-mistakes/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/6_Usability_Test-Facilitation_Mistakes_to_Avoid_with_Demo_of_Good_Facilitation.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/6_Usability_Test-Facilitation_Mistakes_to_Avoid_with_Demo_of_Good_Facilitation.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/6_Usability_Test-Facilitation_Mistakes_to_Avoid_with_Demo_of_Good_Facilitation.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/wizard-of-oz/">Wizard of Oz Method in UX</a></h2> <time><span class="small large desktop only">June 19, 2023</span><span class="mobile only">Jun 19, 2023</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/wizard-of-oz/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Wizard_of_Oz_Method_in_UX_Thumbnail_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Wizard_of_Oz_Method_in_UX_Thumbnail_1.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> The Wizard of Oz is a UX research method that involves interaction with a mock interface controlled by a human. It is used to test costly concepts inexpensively and to narrow down the problem space. </p> </div> <div class="media four-wide"> <a href="/videos/wizard-of-oz/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Wizard_of_Oz_Method_in_UX_Thumbnail_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Wizard_of_Oz_Method_in_UX_Thumbnail_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Wizard_of_Oz_Method_in_UX_Thumbnail_1.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/informed-consent/">Informed Consent for UX Research</a></h2> <time><span class="small large desktop only">June 14, 2023</span><span class="mobile only">Jun 14, 2023</span> | 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/informed-consent/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Getting_Consent_for_User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Getting_Consent_for_User_Research_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Ethically sound UX research requires informed consent from a research participant. Informed consent means the participant fully understands what the study entails and the potential consequences of participating. </p> </div> <div class="media four-wide"> <a href="/videos/informed-consent/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Getting_Consent_for_User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Getting_Consent_for_User_Research_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Getting_Consent_for_User_Research_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/think-aloud/">Help Users Think Aloud</a></h2> <time><span class="small large desktop only">May 31, 2023</span><span class="mobile only">May 31, 2023</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/think-aloud/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Helping_Users_Think_Out_Loud_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Helping_Users_Think_Out_Loud_1.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Help users think aloud by explaining what it is and why it's useful, reinforcing the behavior, and prompting along the way. </p> </div> <div class="media four-wide"> <a href="/videos/think-aloud/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Helping_Users_Think_Out_Loud_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Helping_Users_Think_Out_Loud_1.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Helping_Users_Think_Out_Loud_1.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/protecting-participant-data/">Protecting Participant Data: 6 Best Practices</a></h2> <time><span class="small large desktop only">April 7, 2023</span><span class="mobile only">Apr 7, 2023</span> | 4 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/protecting-participant-data/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Protecting_Participant_Data-_6_Best_Practices_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Protecting_Participant_Data-_6_Best_Practices_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Research participants are more vulnerable than ever as researchers conduct remote usability tests, use third-party applications, and store data online. Protect participant privacy by adhering to best practices before, during, and after data collection. </p> </div> <div class="media four-wide"> <a href="/videos/protecting-participant-data/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Protecting_Participant_Data-_6_Best_Practices_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Protecting_Participant_Data-_6_Best_Practices_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Protecting_Participant_Data-_6_Best_Practices_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/system-usability-scale/">The System Usability Scale (SUS)</a></h2> <time><span class="small large desktop only">April 7, 2023</span><span class="mobile only">Apr 7, 2023</span> | 6 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/system-usability-scale/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/The_System_Usability_Scale_Thumbnail_.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/The_System_Usability_Scale_Thumbnail_.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> The SUS is a well-established 10-question survey administered at the end of a user test; it gives you a measure of the perceived usability of your product and enables you to compare it with others. </p> </div> <div class="media four-wide"> <a href="/videos/system-usability-scale/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/The_System_Usability_Scale_Thumbnail_.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/The_System_Usability_Scale_Thumbnail_.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/The_System_Usability_Scale_Thumbnail_.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="publication-list-item video"> <div class="video teaser"> <div class="fixed twelve column grid"> <div class="content eight-wide m-twelve-wide"> <h2 class="title"><a href="/videos/usability-101/">Usability 101</a></h2> <time><span class="small large desktop only">March 24, 2023</span><span class="mobile only">Mar 24, 2023</span> | 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span> video</time> <p> <span class="media"> <a href="/videos/usability-101/"> <img loading="lazy" src="" srcset="https://media.nngroup.com/media/videos/thumbnails/Usability_101_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Usability_101_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <span class="overlay"> <span class="color icon fab fa-youtube"></span> </span> </a> </span> Usability assesses how easy user interfaces are to use. Usability is defined by 5 quality components: learnability, efficiency, memorability, errors, and satisfaction. </p> </div> <div class="media four-wide"> <a href="/videos/usability-101/" tabindex="-1" aria-hidden="true"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Usability_101_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Usability_101_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Usability_101_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </a> </div> </div> </div> </li> <li class="pagination"> <span><span class="show-for-medium-up only small large desktop">Previous « </span> <span class="show-for-small-down mobile only">Prev « </span></span> <span class="currentpage"> 1 </span> <a href="?vpage=2#videos"> 2 </a> <a href="?vpage=3#videos"> 3 </a> <a href="?vpage=4#videos"> 4 </a> <a href="?vpage=2#videos"><span> » Next</span></a> </li> </ul> </div> <div class="tab-body" id="articlesTabContent"> <ul class="publication-list"> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/unmoderated-user-testing-tools/">Tools for Unmoderated Usability Testing</a> </h2> <time><span class="small large desktop only">December 6, 2024</span><span class="mobile only">Dec 6, 2024</span> | Article: 3 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>There are many tools for unmoderated usability testing on the market. 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Research plans document goals, methods, and logistics.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/screening-participants/">Screening Participants for User-Research Studies</a> </h2> <time><span class="small large desktop only">November 1, 2024</span><span class="mobile only">Nov 1, 2024</span> | Article: 7 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Well-written screeners ensure that your study participants are appropriate for your research goals, improve data quality, save resources, and reduce bias.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/how-to-test-digital-icons/">Icon Usability: When and How to Evaluate Digital Icons</a> </h2> <time><span class="small large desktop only">October 4, 2024</span><span class="mobile only">Oct 4, 2024</span> | Article: 6 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Effective icons depend on recognizability and interpretation. Evaluate them with methods appropriate for your specific research questions</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/affinity-diagram/">Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas</a> </h2> <time><span class="small large desktop only">April 26, 2024</span><span class="mobile only">Apr 26, 2024</span> | Article: 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/wizard-of-oz/">The Wizard of Oz Method in UX</a> </h2> <time><span class="small large desktop only">April 19, 2024</span><span class="mobile only">Apr 19, 2024</span> | Article: 7 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>The Wizard of Oz is a user-research method where a user interacts with a mock interface controlled, to some degree, by a person.</p> </div> </div> </li> <li class="publication-list-item article"> <div class="article teaser"> <div class="content"> <h2 class="title"> <a href="/articles/aesthetic-usability-effect/">The Aesthetic-Usability Effect</a> </h2> <time><span class="small large desktop only">February 3, 2024</span><span class="mobile only">Feb 3, 2024</span> | Article: 5 <span class="small large desktop only">minute</span><span class="mobile only">min</span>s to read</time> <p>Users are more tolerant of minor usability issues when they find an interface visually appealing. 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