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href="/de-de/sales-solutions/sales-techniken" title="Ressourcen" data-analytics-config="{"category":"Internal","action":"click - Ressourcen","label":"/content/me/business/de-de/sales-solutions/sales-techniken - header","componentId":"header_576864371"}"> Ressourcen </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_4" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_4" title="Ressourcen Menu"> <span class="sub-menu-button-display-text"> Ressourcen </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> </ul> <div class="primary-navigation-divider"></div> <ul class="primary-navigation-list action"> <li id='lss-homepage-header-navigation-primary-button' class="primary-navigation-item"> <a class="primary-navigation-action more js-analytics-event" href="/de-de/sales-solutions/kontakt" title="Kontakt" data-analytics-config="{"category":"Internal","action":"click - Kontakt","label":"/content/me/business/de-de/sales-solutions/kontakt.html - header","componentId":"actionable-content_1357882446"}"> Kontakt </a> </li> </ul> <div class="utility-navigation-wrapper non-desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="language-selector utility-navigation-section" data-toggle="language-selector-dropdown"> <button class="language-selector-trigger js-dropdown-trigger"> <li-icon type="language-icon" size="small" class="icon"> </li-icon> <span class="text">Deutsch (German)</span> <li-icon type="caret-filled-down-icon" size="large" class="icon"> </li-icon> <p class="accessibility-description"></p> </button> <div class="language-selector-menu js-dropdown-menu inkwell-dropdown-menu"> <ul> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/de-de/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> <li-icon type="check-icon" size="small" class="icon"> </li-icon> </span> <span class="text">Deutsch (German)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">English</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/es-es/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Español (Spanish (Spain))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/fr-fr/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Français (French)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/nl-nl/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Nederlands (Dutch (Netherlands))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/pt-br/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Português (Portuguese)</span> </a> </li> </ul> </div> </div> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lss-homepage-header-navigation-utility-nav-mobile-chat" class="free-link" style="display:none;"> <a class="live-chat-link" href="/etc/gandalf/global-settings/chat/lss-en-us-chat" title="Live mit einem Teammitglied chatten" target="_blank" rel="nofollow"> Chat live with sales </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-bei-sales-navigator-einloggen" class="free-link"> <a href="https://www.linkedin.com/uas/login?session_redirect=%2Fsales&_f=navigator&fromSignIn=true&src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-sign-into-sales-navigator" title="Bei Sales Navigator einloggen" target="_blank"> Bei Sales Navigator einloggen </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-zum-hilfebereich" class="free-link"> <a href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-visit-help-center&lang=de" title="Zum Hilfebereich" target="_blank"> Zum Hilfebereich </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-warum-sales-navigator?' class="secondary-navigation-wrapper basic" data-menu="item_2" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_2"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_2" aria-label="Warum Sales Navigator? link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Warum Sales Navigator?</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/de-de/sales-solutions/sales-navigator/benefits-sales-navigator" class="secondary-nav-link-basic js-analytics-event" title="Warum Sales Navigator?" data-analytics-config="{"category":"Internal","action":"click - Warum Sales Navigator?","label":"/content/me/business/de-de/sales-solutions/sales-navigator/benefits-sales-navigator - header","componentId":"header_576864371"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/de-de/sales-solutions/sales-navigator/benefits-sales-navigator" class="link-list-link js-analytics-event" title="Produktvorteile"> Produktvorteile </a> </li> <li class="link-list-item"> <a href="/de-de/sales-solutions/deep-sales" class="link-list-link js-analytics-event" title="Unser Vertriebsansatz"> Unser Vertriebsansatz </a> </li> <li class="link-list-item"> <a href="/de-de/sales-solutions/social-selling/social-selling-unternehmen" class="link-list-link js-analytics-event" title="Erfolgsstorys"> Erfolgsstorys </a> </li> </ul> </nav> </nav> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-ressourcen' class="secondary-navigation-wrapper advanced" data-menu="item_4" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_4"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_4" aria-label="Ressourcen link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Ressourcen</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/de-de/sales-solutions/sales-techniken" class="secondary-nav-link js-analytics-event" title="Ressourcen" data-analytics-config="{"category":"Internal","action":"click - Ressourcen","label":"/content/me/business/de-de/sales-solutions/sales-techniken - header","componentId":"header_576864371"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 "> <section class="inherited-column default"> <section class="inherited-column-content-wrapper "> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Vertriebsmitarbeiter:innen </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/sales-solutions/sales-techniken" title="Ressourcen-Center" data-analytics-config="{"category":"Internal","action":"click - Ressourcen-Center","label":"/content/me/business/de-de/sales-solutions/sales-techniken.html - header - inherited-column - link-list","componentId":"actionable-content_1122312665"}"> Ressourcen-Center </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/sales-solutions/social-selling/the-social-selling-index-ssi" title="Social Selling Index" data-analytics-config="{"category":"Internal","action":"click - Social Selling Index ","label":"/content/me/business/de-de/sales-solutions/social-selling/the-social-selling-index-ssi.html - header - inherited-column - link-list","componentId":"actionable-content_1122312666"}"> Social Selling Index </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog" title="Sales Blog (Englisch)" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Sales Blog (Englisch)","label":"https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog - header - inherited-column - link-list","componentId":"actionable-content_1122312667"}"> Sales Blog (Englisch) </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Kunden und Partner </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator" title="Sales Navigator 101" data-analytics-config="{"category":"Internal","action":"click - Sales Navigator 101","label":"/content/me/business/de-de/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator.html - header - inherited-column - link-list","componentId":"actionable-content_199629082"}"> Sales Navigator 101 </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator-data-and-privacy-resources-new" title="Sicherheit und Datenschutz" data-analytics-config="{"category":"Internal","action":"click - Sicherheit und Datenschutz (Englisch)","label":"/content/me/business/en-us/sales-solutions/sales-navigator-data-and-privacy-resources-new.html - header - inherited-column - link-list","componentId":"actionable-content_199629083"}"> Sicherheit und Datenschutz (Englisch) </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/de-de/sales-solutions/partners" title="Partner" data-analytics-config="{"category":"Internal","action":"click - Partner","label":"/content/me/business/de-de/sales-solutions/partners.html - header - inherited-column - link-list","componentId":"actionable-content_199629084"}"> Partner </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Support </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/sales-navigator?lang=de&trk=lss-microsite-header-nav-resources-support-visit-help-center" title="Zum Hilfebereich" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Zum Hilfebereich","label":"https://www.linkedin.com/help/sales-navigator?lang=de&trk=lss-microsite-header-nav-resources-support-visit-help-center - header - inherited-column - link-list","componentId":"actionable-content_723054501"}"> Zum Hilfebereich </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=de&trk=lss-microsite-header-nav-resources-support-contact-support" title="Kundenteam kontaktieren" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Kundenteam kontaktieren","label":"https://www.linkedin.com/help/linkedin/ask/sdsupport?lang=de&trk=lss-microsite-header-nav-resources-support-contact-support - header - inherited-column - link-list","componentId":"actionable-content_723054500"}"> Kundenteam kontaktieren </a> </li> </ul> </nav> </div> </section> </section> </section> </div> </div> </div> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="0px,0px,0px,315px,200px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1821584814" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-land-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-land-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-port-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1821584814"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_357681167" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-20"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-hero-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-land-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-land-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-port-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-port-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-bottom-center tablet-landscape-bottom-center tablet-portrait-bottom-center mobile-landscape-bottom-center mobile-portrait-bottom-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1025163842" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1025163842"> <h1 class="banner-headline headline-42"> Social Selling – was ist das? </h1> <p class="banner-subheadline headline-subheadline-26"> <br/> Im Folgenden zeigen wir Ihnen, warum Social Selling derzeit so wichtig ist. Wir stellen Ihnen die Vorteile dieser Sales-Strategie sowie hilfreiche Tipps für Vertriebsprofis vor, beispielsweise wie Sie vertrauensvolle Beziehungen zu Prospects aufbauen und Ihren Umsatz steigern können. </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/de-de/sales-solutions/demo-anfragen" title="Demo anfordern" data-analytics-config="{"category":"Internal","action":"click - Demo anfordern","label":"/content/me/business/de-de/sales-solutions/demo-anfragen.html - flexible-column-frame - banner","componentId":"actionable-content_931228566"}"> Demo anfordern </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales" title="Probeversion starten" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Probeversion starten","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales - flexible-column-frame - banner","componentId":"actionable-content_931228565"}"> Probeversion starten </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_89426913" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_89426913"> <p class="banner-subheadline subheadline-21"> Mehr als die Hälfte der Weltbevölkerung ist in den sozialen Medien aktiv. Deshalb spielen Vertriebsstrategien wie Social Selling eine größere Rolle als je zuvor. Aus dem Repertoire erfolgreicher Vertriebler:innen ist Social Selling, auch Virtual Selling oder Digital Selling genannt, nicht mehr wegzudenken.<br/> <br/> Social Selling hat sich weiterentwickelt und bezieht sich nicht mehr ausschließlich auf soziale Netzwerke und deren Nutzung im traditionellen Sinne, sondern auf das gesamte digitale Ökosystem – von sozialen Medien über das Internet bis hin zu Vertriebstechnologien. Erfolgreiche Vertriebsteams setzen Social Selling ein, um mithilfe von Sales-Technologien und -Tools wie <a href="/de-de/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a> relevante Informationen über potenzielle Kund:innen zu recherchieren, um diesen im richtigen Moment ein maßgeschneidertes Angebot machen zu können. </p> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-icon-text-left light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-4-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#what" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Was ist Social Selling?","label":"#what - basic-list - reference-card","componentId":"reference-card_1790834633"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of two people exchanging money" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Was ist Social Selling?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#why" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Warum ist Social Selling wichtig?","label":"#why - basic-list - reference-card","componentId":"reference-card_1790834634"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a bar graph with s dollar sign superimposed over it" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Warum ist Social Selling wichtig?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#practices" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Best Practices für Social Selling","label":"#practices - basic-list - reference-card","componentId":"reference-card_1790834635"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a clipboard with a check list" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Best Practices für Social Selling</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#success" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Erfolgsmessung","label":"#success - basic-list - reference-card","componentId":"reference-card_1790834636"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of an invoice sheet" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Erfolgsmessung</p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-4"> <span>3</span> </button> </li> </ul> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1099950161" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1099950161"> <p class="banner-subheadline subheadline-21"> Es ist immer eine Herausforderung, sich auf einem hart umkämpften Markt als wettbewerbsfähige Marke zu positionieren. Social Selling bietet erfahrenen Vertriebsprofis und Berufsanfänger:innen gleichermaßen die Möglichkeit, auf ihr Unternehmen aufmerksam zu machen – selbst in gesättigten Märkten.<br/> <br/> Für Ihren Einstieg in dieses Thema haben wir einen umfassenden Ratgeber mit allen wichtigen Informationen zur Definition des Begriffs, zu Best Practices und zur Messung des Erfolgs von Social Selling zusammengestellt. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="what" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="16px,12px,12px,12px,12px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_547676280" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_547676280"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_295649814" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_518750139" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_518750139"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung einer Glühbirne, die eine Idee symbolisiert" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1224060196" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1224060196"> <h2 class="banner-headline headline-42"> Was ist Social Selling? </h2> <p class="banner-subheadline subheadline-21"> <br/> Wenn Vertriebler:innen über soziale Netzwerke Beziehungen zu potenziellen Kund:innen aufbauen, bezeichnet man das als Social Selling. Das Konzept hat sich mittlerweile weiterentwickelt. Heute spricht man von Virtual Selling oder virtuellem Vertrieb, wenn umfassende Sales-Technologien (statt nur soziale Medien) eingesetzt werden. Mithilfe von Social Selling und Virtual Selling können Vertriebler:innen vertrauensvolle Kundenbeziehungen aufbauen und die soziale Glaubwürdigkeit ihres Unternehmens stärken. Beides trägt zum Erreichen der Vertriebsziele bei.<br/> <br/> Der Aufbau von Kundenbeziehungen mithilfe moderner Technologien und Kommunikationsmethoden hat sowohl im B2B- als auch im B2C-Bereich veraltete Vertriebsmaßnahmen wie die <a href="/de-de/sales-solutions/resources/cold-calling">Kaltakquise</a> abgelöst. Social Selling hat den Vorteil, dass es einfacher verfügbar und persönlicher ist als herkömmliche Vertriebstechniken. Indem Sie die Social-Media-Kanäle und Sales-Technologien Ihres Unternehmens nutzen, um aktiv Kontakt zu Prospects aufzunehmen und vertrauensvolle Beziehungen aufzubauen, erhöhen Sie die Chance, Ihre Vertriebsziele zu erreichen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1971619832" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1132939879" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Herkömmlicher Vertrieb vs. Social Selling </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_679953767" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1882394986" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid cool-gray-20"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Herkömmlicher Vertrieb</strong></p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Zielgruppe identifizieren</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Lead-Listen kaufen</li> <li>Wenig persönlicher Kontakt</li> <li>Scheitert an Gatekeepern</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Kontakt aufnehmen</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Veraltete/beliebige Kontakte</li> <li>Wenig verfügbare Daten</li> <li>Keine relevanten Informationen</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Angebot machen</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Kaltakquise als Hauptstrategie</li> <li>Unflexible Gesprächsvorlagen</li> <li>Ein Standardverfahren für alle</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Social Selling</strong></p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Zielgruppe identifizieren</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Nutzung beruflicher Netzwerke</li> <li>Vernetzung in den sozialen Medien</li> <li>Zugang zu wichtigen Entscheidungsträger:innen</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Kontakt aufnehmen</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Echte Beziehungen aufbauen</li> <li>Online Informationen sammeln</li> <li>Social Insights gewinnen</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Angebot machen</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Von gemeinsamen Kontakten vorstellen lassen</li> <li>Fachgespräche führen</li> <li>Kund:innen beim Kaufprozess begleiten</li> </ul> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_598332150" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_936463876" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_936463876"> <p class="banner-subheadline subheadline-21"> Bei Social Selling geht es nicht nur um neue Namen auf der Kundenliste. Vielmehr liegt der Fokus auf sozialer Interaktion und der Darstellung Ihrer Marke als vertrauenswürdige Lösung für die Probleme Ihrer Kund:innen.<br/> <br/> Social Selling ist keine vorgefertigte Vertriebslösung. Es ähnelt eher der Lead-Generierung – also dem Aufbau und der Pflege von Kundenbeziehungen in jeder Phase der Sales-Pipeline. Für dieses konstante Netzwerken mit Prospects und bestehenden Kund:innen müssen Vertriebsteams ausreichend Zeit und Kapazitäten einplanen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="why" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="48px,36px,36px,36px,36px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1853056309" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1853056309"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1400304841" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1294723720" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1294723720"> <h2 class="banner-headline headline-42"> Warum ist Social Selling wichtig? </h2> <p class="banner-subheadline subheadline-21"> <br/> In einer hochdigitalisierten Welt wie der unseren hat Social Selling gegenüber traditionellen Formen des Vertriebs einen entscheidenden Vorteil: Es fühlt sich persönlicher an. Durch Kommentare, Likes und dem Teilen von Posts in Kombination mit Vertriebstechnologien wie <a href="/de-de/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a> können sich Unternehmen nicht nur als authentisch etablieren, sondern profitieren auch von „kostenloser“ Werbung. <br/> <br/> Laut dem <a href="/de-de/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2022-de-edition" target="_blank">LinkedIn State of Sales Report 2022</a> ist die Wahrscheinlichkeit, dass Top-Vertriebler:innen – also Sales-Mitarbeiter:innen, die 150 % ihrer Quote oder mehr erreicht haben, – im vergangenen Jahr ihr LinkedIn Netzwerk ausgebaut haben (53 %), im Vergleich zu ihren durchschnittlich erfolgreichen Kolleg:innen (25 %) doppelt so hoch.<br/> <br/> Noch nicht überzeugt? Sehen wir uns die Fakten an. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1335117401" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Top-Ergebnisse mit Social Selling </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_859578616" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_859578616"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="45 %" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Erfolgreiche Social Seller:innen generieren <strong>45 %</strong> mehr Opportunities als ihre Kolleg:innen mit einem niedrigeren Social Selling Index. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_883231719" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_883231719"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="51 %" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Vertriebler:innen, die Social Selling aktiv nutzen, haben eine <strong>51 %</strong> höhere Wahrscheinlichkeit, ihre Quote zu erfüllen. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1668925242" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1668925242"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="78 %" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>78 %</strong> der Social Seller:innen übertreffen die Ergebnisse ihrer Kolleg:innen, die keine sozialen Medien nutzen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_333417999" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_277078368" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_277078368"> <p class="banner-subheadline subheadline-21"> <strong>Bessere Ergebnisse mit Social Selling<br/> <br/> </strong> In einer internen LinkedIn Studie konnten wir eine starke Korrelation zwischen Vertriebler:innen mit hohem Social Selling Index (mehr dazu weiter unten) und erreichten Vertriebszielen feststellen. </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Erfolgreiche Social Seller:innen generieren 45 % mehr Vertriebschancen als Vertriebler:innen mit niedrigem Social Selling Index.</li> <li>Unternehmen, die auf Social Selling setzen, erreichen ihre Vertriebsziele mit 51 % höherer Wahrscheinlichkeit.</li> <li>78 % der Unternehmen, die Social Selling nutzen, erzielen bessere Ergebnisse als Mitbewerber:innen, die dies nicht tun.</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1465731967" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1465731967"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source 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data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung einer Person, die eine Rede hält" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1904876014" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1673901027" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1673901027"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Ein:e Mitarbeiter:in nimmt von zu Hause aus an einer Videokonferenz teil" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_68909308" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_68909308"> <p class="banner-subheadline subheadline-21"> <strong>Mit Social Selling wertvolle Beziehungen aufbauen<br/> <br/> </strong>Corona hat unsere Beziehungen und Netzwerke nachhaltig verändert. Unternehmen mussten auf digitale Kanäle ausweichen, um die Prospects zu erreichen, die sie vor der Pandemie auf Branchenveranstaltungen, Handelsmessen und Konferenzen akquiriert haben. Durch diese grundlegende Verschiebung von analogen zu digitalen Beziehungen ist Social Selling zu einer unverzichtbaren Sales-Strategie geworden. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_457099828" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1027264867" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1027264867"> <p class="banner-subheadline subheadline-21"> <strong>Ihre Prospects betreiben bereits Social Buying<br/> <br/> </strong>Immer mehr Menschen sind in sozialen Medien aktiv. Dies hat zu gestiegenen Umsätzen im E-Commerce geführt. Viele Unternehmen bieten ihre Produkte und Dienstleistungen mittlerweile auch online an – das Potenzial für Social Selling ist also enorm. Verbraucher:innen nutzen verstärkt Social-Media-Plattformen, um sich über Marken und Produkte zu informieren, und treffen Kaufentscheidungen häufig schneller als früher. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1524892094" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1524892094"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung zweier Personen, die sich bei einem Spaziergang unterhalten" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_811114566" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_644777589" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_644777589"> <p class="banner-subheadline subheadline-21"> <strong>Auch die Konkurrenz setzt auf Social Selling<br/> <br/> </strong>Prospecting führt zwar nicht unbedingt umgehend zu einem Geschäftsabschluss, doch je mehr Sie mit Ihren Prospects interagieren, desto eher erkennen Sie Verhaltensmuster und können entsprechend reagieren. Marktanalysen helfen Ihnen dabei herauszufinden, warum Kund:innen sich für bestimmte Produkte interessieren und wie Sie diese am besten vertreiben können. Mit Insights dieser Art können Vertriebler:innen ihre Prospects gezielter ansprechen. Gleichzeitig tragen diese Erkenntnisse zur Optimierung langfristiger Strategien bei.<br/> <br/> Social Selling hat viele Vorteile – die sich mit Case Studys belegen lassen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1769208076" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_377967069" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_377967069"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung einer Person, die an einem Computer arbeitet" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="/de-de/marketing-solutions/success/brand-awareness" target="_blank">96 % der Content Marketer:innen im B2B-Bereich</a> nutzen LinkedIn für organische Marketingmaßnahmen und gewinnen damit an Sichtbarkeit. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1364843266" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1364843266"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung zweier Personen, die sich unterhalten " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://business.instagram.com/getting-started" rel="nofollow" target="_blank">200 Million User:innen</a> besuchen pro Tag Geschäftsaccounts auf Instagram und <a href="https://business.instagram.com/blog/how-to-sell-your-products-on-instagram" rel="nofollow" target="_blank">80 % der User:innen</a> informieren sich auf der Plattform über die Produkte oder Dienstleistungen eines Unternehmens. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1187313695" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1187313695"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung einer Person, die einer anderen ein Produkt vorstellt " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://www.engadget.com/facebook-q-1-2021-earnings-marketplace-1-billion-232537001.html" rel="nofollow" target="_blank">1 Million Marken</a> verkaufen via Facebook und mehr als <a href="https://www.engadget.com/facebook-q-1-2021-earnings-marketplace-1-billion-232537001.html" rel="nofollow" target="_blank">200 Millionen aktive User:innen pro Monat</a> verwenden Facebook Shops. Viele Unternehmen erzielen auf Facebook beeindruckende Ergebnisse. Einige erhalten über die Plattform sogar mehr Bestellungen als über die eigene Webseite. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-4"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_555496640" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_555496640"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung zweier Personen, die über einen Video-Feed etwas besprechen" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://blog.google/products/ads/new-ways-to-drive-action/" rel="nofollow" target="_blank">70 % der YouTube-User:innen</a> haben ein Produkt gekauft, nachdem sie sich auf der Plattform ein Produktvideo der Marke angesehen haben. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1185515643" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Beispiele für erfolgreiches Social Selling </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="carousel-frame parbase section"> <section id="" data-anchorable class="carousel-frame loading " data-cmp-is="ink-carousel-frame" data-panelcontainer="" data-autoplay="false" data-autoplay-duration="14" data-randomize="false" data-component-js-load-path="components/layout/carousel-frame"> <div class="ink-carousel-frame carousel-frame-container inkwell-content-carousel" tabindex="-1"> <ol class="carousel-frame-slides " tabindex="0"> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1300529165" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1026797892" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1026797892"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Microsoft-Logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_716012443" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_716012443"> <p class="banner-headline headline-subheadline-26"> Microsoft </p> <p class="banner-subheadline subheadline-21"> <br/> Microsoft startete seine Social-Selling-Kampagne mit LinkedIn Sales Navigator und <strong>steigerte seine Vertriebsproduktivität um 38 %</strong>.<br/> <br/> <a href="/de-de/sales-solutions/case-studies/technology/microsoft">Mehr erfahren</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_737527124" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1337550299" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1337550299"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="PTC-Logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1214606662" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1214606662"> <p class="banner-headline headline-subheadline-26"> PTC </p> <p class="banner-subheadline subheadline-21"> <br/> PTC nutzt LinkedIn Sales Navigator für Social Selling und identifiziert mithilfe des LinkedIn Social Selling Index Best Practices für den Vertrieb. Auf diese Weise erzielte das Unternehmen mehr als 4,5 Millionen US-Dollar in Geschäftsabschlüssen.<br/> <br/> <a href="/de-de/sales-solutions/case-studies/technology/ptc">Mehr erfahren</a><br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1519383883" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_593068806" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_593068806"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Genesys-Logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1149741529" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1149741529"> <p class="banner-headline headline-subheadline-26"> Genesys </p> <p class="banner-subheadline subheadline-21"> <br/> Vertriebler:innen bei Genesys konnten den Wert ihrer Geschäftsabschlüsse um 42 % verbessern, seit sie mit LinkedIn Sales Navigator Inhalte posten, Accounts folgen und mit Prospects ins Gespräch kommen.<br/> <br/> <a href="/sales-solutions/case-studies/technology/Genesys" target="_blank">Mehr erfahren</a><br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> </ol> </div> <nav class="carousel-nav-directional light-monochrome js-carousel-nav-directional" aria-label="social-selling-success-stories carousel primary navigation"> <ul> <li class="carousel-previous"> <button role="button" class="carousel-button js-analytics-event" title="Go to previous slide" data-incrementer="-1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"left","componentId":"carousel-frame_935737302"}"> <li-icon type="chevron-left-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to previous slide</div> </button> </li> <li class="carousel-next"> <button role="button" class="carousel-button js-analytics-event" title="Go to next slide" data-incrementer="1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"right","componentId":"carousel-frame_935737302"}"> <li-icon type="chevron-right-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to next slide</div> </button> </li> </ul> </nav> <nav class="light-monochrome carousel-nav-bottom " aria-label="social-selling-success-stories carousel secondary navigation"> <ol class="carousel-nav-bottom-element inkwell-content-carousel-pagination js-carousel-pagination" aria-live="polite" data-current-slide-suffix=", Current Slide"> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Microsoft" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 1","componentId":"carousel-frame_935737302"}"> <span> Microsoft </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="PTC" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 2","componentId":"carousel-frame_935737302"}"> <span> PTC </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Genesys" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 3","componentId":"carousel-frame_935737302"}"> <span> Genesys </span> </button> </li> </ol> </nav> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="practices" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="16px,12px,12px,12px,12px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1647682222" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1647682222"> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1941034913" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1941034913"> <h2 class="banner-headline headline-42"> Best Practices für Social Selling </h2> <p class="banner-subheadline subheadline-21"> <br/> Es kommt nicht so sehr darauf an, welche Plattform Sie nutzen, um Ihre Zielgruppe zu erreichen – wichtig ist, dass Sie die gängigen Best Practices umsetzen. Die 4 wichtigsten Säulen des Social Selling: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1450680059" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2096436148" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2096436148"> <p class="banner-subheadline subheadline-21"> <strong>Eine professionelle Marke mit Mehrwert schaffen</strong><br/> <br/> Der Kontakt mit Prospects und Kund:innen darf auf sozialen Plattformen nicht zu stark nach Verkauf klingen. Ist Ihre Marke noch neu im sozialen Netzwerk, sollten Sie nicht sofort mit Social Selling beginnen. Etablieren Sie sich zunächst als Expert:in in Ihrem Fachbereich – nur so können Sie Vertrauen aufbauen und Mehrwert schaffen.<br/> <br/> Eine gute Möglichkeit dafür ist das Teilen interessanter und nützlicher Inhalte. Auf LinkedIn können Sie nach Beiträgen anderer Unternehmen suchen, deren Botschaft gut zu Ihren eigenen Werten passt, und diese teilen. Eigene Inhalte erfordern zwar etwas mehr Aufwand, erzielen langfristig aber auch einen größeren Effekt. So können potenzielle Kund:innen Ihr Unternehmen kennenlernen und Sie können sich als Thought Leader:in in der Branche positionieren. Zeigen Sie Prospects, dass Sie ihnen einen Mehrwert bieten können, und versuchen Sie nicht einfach, Ihr Produkt oder Ihre Dienstleistung zu verkaufen. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_455720813" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_455720813"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung mehrerer Personen, die Diagramme auf einem Whiteboard diskutieren " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1910255970" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1469626769" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1469626769"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung einer Person in einem Chatroom" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1082530192" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1082530192"> <p class="banner-subheadline subheadline-21"> <strong>Die richtigen Prospects ansprechen</strong><br/> <br/> <br/> Beim Social Selling geht es nicht darum, möglichst viele Follower:innen zu gewinnen, sondern ein vertrauensvolles Verhältnis zu den richtigen <a href="/de-de/sales-solutions/resources/prospecting">Prospects</a> aufzubauen. Wenn Sie Prospects kontaktieren, die nicht an Ihren Lösungen interessiert sind, wirken Sie unauthentisch – eine verpasste Gelegenheit, gewinnbringende Kontakte zu knüpfen.<br/> <br/> Mit den richtigen Social-Selling-Tools und -Methoden (mehr dazu im nächsten Abschnitt) können Sie Prospects identifizieren, die Ihren Kriterien wie Tätigkeits- und Aufgabenbereich oder Branche entsprechen. So bauen Sie engere, vertrauensvollere Beziehungen auf, was zu mehr Conversions führt. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_801559264" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_622645681" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_622645681"> <p class="banner-subheadline subheadline-21"> <strong>Authentisch sein<br/> </strong><br/> Eine offene Kommunikation und das Teilen von Insights und nützlichen Informationen zu den spezifischen Herausforderungen Ihrer Prospects bauen Vertrauen auf. Konzentrieren Sie sich in erster Linie auf die Bedürfnisse Ihrer Prospects.<br/> <br/> Für das Social Selling gelten ähnliche Regeln wie bei einer Bewerbung: Mit einem Standardanschreiben werden Sie nicht weit kommen. Personalisieren Sie Ihre Social-Selling-Nachrichten. Sie können beispielsweise gemeinsame berufliche Kontakte erwähnen oder einen Beitrag ansprechen, den Sie beide geteilt oder kommentiert haben. Finden Sie eine Gemeinsamkeit. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1120164654" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1120164654"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung zweier Personen während eines Video-Calls" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_27903419" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1535069428" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1535069428"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zwei Personen diskutieren eine grafische Darstellung" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1017087533" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1017087533"> <p class="banner-subheadline subheadline-21"> <strong>Relevante und konsistente Insights bereitstellen</strong><br/> <br/> Social Selling braucht Zeit. Bleiben Sie mit Prospects in Kontakt – besonders, wenn diese momentan kein Interesse an Ihrem Angebot haben. Im Gegensatz zu aufdringlichem Nachfassen bleibt eine lose, aber interessante Bekanntschaft angenehm in Erinnerung. Sollte doch einmal Bedarf bestehen, denken die Prospects dann zuerst an Sie.<br/> <br/> Viele Social-Media-Plattformen verfügen über integrierte Tools, mit denen Sie den Erfolg Ihres Social Selling (mehr dazu gleich) messen können. Mit wenigen Klicks erfahren Sie, welche Maßnahmen funktionieren und wo Sie vielleicht noch nachbessern können. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2007682586" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_2007682586"> <p class="banner-subheadline headline-subheadline-26"> Jetzt kennen Sie die Grundprinzipien und können Ihre Social-Selling-Kampagne starten: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2048605424" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1920896063" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1920896063"> <p class="banner-subheadline subheadline-21"> <strong>Social-Media-Profile optimieren</strong><br/> <br/> Ein professioneller Markenauftritt in den sozialen Medien ist nicht mit einer glaubwürdigen Onlinepräsenz gleichzusetzen. Diese aufzubauen erfordert Zeit, denn Sie müssen konsequent wertvolle Inhalte produzieren und posten. Außerdem sollten Sie regelmäßig prüfen, ob Ihr Profil wirklich auf die Bedürfnisse Ihrer Zielgruppe eingeht. Wir unterstützen Sie dabei mit unseren Tipps, wie Sie Ihr LinkedIn Profil optimieren können. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_631260898" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_631260898"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung zweier Personen, die über ein Onlineprofil sprechen" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_113139818" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_344580667" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_344580667"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung einer Onlinegruppendiskussion mit einem übergroßen &bdquo;Teilnehmen“-Button " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1398229668" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1398229668"> <p class="banner-subheadline subheadline-21"> <strong>Ausgewählten LinkedIn Gruppen und Foren beitreten<br/> </strong><br/> In welchen Gruppen tauschen sich Ihre Prospects und Kund:innen aus? Das können Sie ganz einfach auf deren Profilen nachlesen. Jetzt haben Sie eine Gemeinsamkeit, die Sie in einer Nachricht als Aufhänger nutzen können. In den entsprechenden Gruppen bleiben Sie außerdem auf dem Laufenden über alles, was Ihre Branche bewegt, auch über die möglichen Herausforderungen, die Ihre Kund:innen meistern müssen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1086952497" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_464322178" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_464322178"> <p class="banner-subheadline subheadline-21"> <strong>Suchalarme einstellen</strong><br/> <br/> Besonders engagierte Vertriebsprofis lassen sich via Google Alerts oder andere Suchalarme benachrichtigen, sobald Prospects sich online über ihr Unternehmen oder ihre Dienstleistung austauschen. So erreichen Sie eine Zielgruppe, die sich bereits für Ihr Angebot interessiert, und haben einen guten Anknüpfungspunkt für authentische Kommunikation. Authentizität schafft Vertrauen und stärkt die Kundenbindung langfristig. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1278488157" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1278488157"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung eines Onlineprofils mit einer Benachrichtigung über einen Alarm " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_147519907" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1436535470" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1436535470"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung, wie ein Bericht auf einem Onlinekanal gepostet wird " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_306274865" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_306274865"> <p class="banner-subheadline subheadline-21"> <strong>Mit Inhalten Glaubwürdigkeit schaffen</strong><br/> <br/> Wie bereits in den Grundprinzipien beschrieben, ist das Teilen ansprechender und relevanter Inhalte ein effektiver Weg, um gleichzeitig Glaubwürdigkeit zu schaffen und Ihren Social-Media-Auftritt zu stärken.<br/> <br/> Sie haben einen spannenden Artikel entdeckt, der andere Fach- und Führungskräfte in Ihrer Branche interessieren könnte? Teilen Sie ihn! Solche Beiträge sind wunderbare Wegbereiter für einen unverbindlichen Austausch. Sie schaffen Vertrauen und vermitteln einen Mehrwert. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2079859966" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_63443761" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_63443761"> <p class="banner-subheadline subheadline-21"> <strong>LinkedIn Sales Navigator nutzen</strong><br/> <br/> Mit unserem Social-Selling-Tool für den B2B-Bereich können Sie anhand spezifischer Kriterien wie Ort, Branche und Position neue Leads finden und ansprechen. <a href="/de-de/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a> bietet darüber hinaus tiefgreifende Analysen und Lead-Tracking-Funktionen, mit denen Sie Ihre Performance stets im Blick behalten. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1806254096" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1806254096"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung eines Onlineprofils mit einem Balkendiagramm" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_122689084" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1529562773" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1529562773"> <p class="banner-subheadline subheadline-21"> Soziale Medien sind der Schlüssel zum Social Selling. Über Ihr Unternehmensprofil können Sie sich bei potenziellen Kund:innen einen Ruf als vertrauensvolle:r Expert:in aufbauen. LinkedIn ist die führende Plattform für Lead-Generierung und als solche der ideale Ort, um potenzielle Kund:innen anzusprechen. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1048476404" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_272433093" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_272433093"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="89 %" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>89 % der B2B-Marketer:innen</strong> nutzen LinkedIn für die Lead-Generierung. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1470377242" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1470377242"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="62 %" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>62 % der B2B-Marketer:innen</strong> geben an, dass LinkedIn doppelt so viele Leads generiert wie die soziale Plattform mit dem nächstbesten Ergebnis. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1081779719" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1081779719"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png/jcr:content/renditions/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="75 %" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/DE-Social-Selling-social-selling-best-practices-stat-75-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>75 % der B2B-Entscheider:innen</strong> nutzen soziale Medien für Kaufentscheidungen. 50 % davon verlassen sich dabei auf LinkedIn als vertrauenswürdige Informationsquelle. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_882553946" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_882553946"> <p class="banner-subheadline headline-subheadline-26"> Social Selling auf LinkedIn in 4 einfachen Schritten: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1950175450" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1756434070" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1756434070"> <p class="banner-subheadline subheadline-21"> <strong>Profil optimieren</strong><br/> <br/> Ein aussagekräftiges Profil mit allen wichtigen Informationen über Ihr Unternehmen ist eine gute Ausgangsbasis, um das Vertrauen Ihrer Zielgruppe zu gewinnen. Sie haben jedoch noch weitere Möglichkeiten, um Ihr LinkedIn Profil überzeugender zu gestalten: </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Verwenden Sie ein aktuelles, hoch aufgelöstes Profilbild. Unsere Studien zeigen, dass Profile mit Bild 14-mal häufiger besucht werden als solche ohne Bild.</li> <li>Ihr Profil-Slogan kann so viel mehr sein als nur Ihre Jobbezeichnung. Zeigen Sie Einzelheiten Ihrer Tätigkeit auf.</li> <li>Der Infobereich bietet Platz für Ihre Fähigkeiten und Kenntnisse. Gehen Sie auf die Mission Ihrer Marke und Ihre bisherigen Erfolge ein. Außerdem können Sie potenziellen Kund:innen hier mit einem Call-to-Action die Kontaktaufnahme erleichtern.</li> <li>Bitten Sie um Empfehlungen. Persönliche Referenzen tragen ebenfalls zu Ihrer Glaubwürdigkeit bei.</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1856154088" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1856154088"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung des Onlineprofils einer Person" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_444164518" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1534189611" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1534189611"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung des &bdquo;Vernetzen“-Buttons auf dem Profil einer Person " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1373462196" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1373462196"> <p class="banner-subheadline subheadline-21"> <strong>Finden und vernetzen</strong><br/> <br/> LinkedIn ist eine der effektivsten Onlineplattformen, um Ihre Prospects, Kund:innen und Branche kennenzulernen. Mit Features wie der Erweiterten Suche, LinkedIn Sales Navigator, der Menüleiste, gespeicherten Suchen und LinkedIn Pulse können Sie Ihre Zielgruppe identifizieren und sich mit Prospects vernetzen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_604065257" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_978649476" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_978649476"> <p class="banner-subheadline subheadline-21"> <strong>Netzwerk aufbauen und pflegen</strong><br/> <br/> Die größte Stärke von LinkedIn ist der Aufbau eines zuverlässigen Netzwerks. Treten Sie Gruppen bei, die für Ihre potenziellen Kund:innen relevant sind, und teilen Sie dort eigene Beiträge oder reagieren Sie auf die Inhalte anderer. Ihre Reichweite wird langfristig davon profitieren. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_268759205" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_268759205"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung, wie in der Browseransicht eine Gruppe ausgewählt und ihr beigetreten wird" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1515812130" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_868940531" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_868940531"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Darstellung eines Browserfensters mit hervorgehobener Kurzbeschreibung " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_873869804" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_873869804"> <p class="banner-subheadline subheadline-21"> <strong>Relevant und präzise bleiben</strong><br/> <br/> Beim Social Selling geht es um den Aufbau authentischer Beziehungen, daher sollten Sie nicht zu viele Kontaktanfragen verschicken und eine Kaltansprache vermeiden. Konzentrieren Sie sich stattdessen auf relevante Interaktionen und präzise, aber nützliche Informationen. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Zeilenumbruch" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="success" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="16px,12px,12px,12px,12px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1098974204" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1098974204"> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1863957058" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1863957058"> <p class="banner-headline headline-42"> Erfolgsmessung </p> <p class="banner-subheadline subheadline-21"> <br/> Um herausfinden, ob Ihre Social-Selling-Maßnahmen Ergebnisse erzielen, welche Strategien den Social-Media-Profilen Ihres Unternehmens am besten nützen und welche Methoden erfolgreicher sind als andere, müssen Sie Ihre Social-Selling-Performance messen.<br/> <br/> LinkedIn hat hierfür den <a href="/sales-solutions/social-selling/the-social-selling-index-ssi" target="_blank">Social Selling Index (SSI)</a> (auf Englisch) entwickelt – ein Tool, mit dem Sie den Wert Ihrer Social-Selling-Maßnahmen quantifizieren können. Der SSI misst den Vertriebserfolg basierend auf 4 Faktoren: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1032965608" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1148646633" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1148646633"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#1 Aufzählungspunkt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_594163702" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_594163702"> <p class="banner-subheadline subheadline-17"> Mit optimiertem Profil eine professionelle Marke aufbauen </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_131954568" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1814805927" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1814805927"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#2 Aufzählungspunkt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_737351034" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_737351034"> <p class="banner-subheadline subheadline-17"> Die richtigen Prospects finden </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2080242615" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1663919352" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1663919352"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#3 Aufzählungspunkt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_888237609" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_888237609"> <p class="banner-subheadline subheadline-17"> Relevante und nützliche Inhalte posten </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="145px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1944383019" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="145px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1481350276" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1481350276"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#4 Aufzählungspunkt" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1070806685" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1070806685"> <p class="banner-subheadline subheadline-17"> Beziehungen aufbauen und pflegen </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_700755251" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_700755251"> <p class="banner-subheadline subheadline-21"> Jedem dieser Bereiche wird ein Wert zwischen 1 und 25 zugeordnet. Die Summe aller vier Bereiche entspricht einem SSI-Score zwischen 0 und 100.<br/> <br/> Den SSI-Score finden Sie im Dashboard des Social Selling Index, wenn Sie eingeloggt sind. Er ist ein guter Ausgangspunkt, um herauszufinden, wie Sie Ihre Social-Selling-Performance optimieren können. Nutzen Sie LinkedIn Sales Navigator für effizientes und erfolgreiches Social Selling, um Ihren SSI-Score zu verbessern. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="auto,auto,220px,235px,315px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1849683821" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid solid-dark-blue"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1849683821"> <p class="banner-headline headline-34"> Social Selling mit LinkedIn Sales Navigator – mehr erfahren </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/de-de/sales-solutions/demo-anfragen" title="Demo anfordern" data-analytics-config="{"category":"Internal","action":"click - Demo anfordern","label":"/content/me/business/de-de/sales-solutions/demo-anfragen.html - banner","componentId":"actionable-content_627058457"}"> Demo anfordern </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales" title="Probeversion starten" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Probeversion starten","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales - banner","componentId":"actionable-content_627058458"}"> Probeversion starten </a> </div> </div> </div> </section> </div> </section> </section> <section class="persistent-assistant-container closed " data-component-js-load-path="components/content/persistent-assistant" data-enable-offline="false" data-open-automatically="true" data-open-timing="15"> <div class="persistent-assistant-header"> <button class="persistent-assistant-open " aria-label="open Kontaktieren Sie uns"> <div class="persistent-assistant-header-icon nav-messaging-icon-wrapper"> <svg viewBox="0 0 24 24" width="24px" height="24px" x="0" y="0" preserveAspectRatio="xMinYMin meet" class="artdeco-icon" focusable="false"> <g class="small-icon" style="fill-opacity: 1"> <path d="M14,7 L6,7 L6,12 L13.52,12 L14,12.34 L14,7 L14,7 Z M16,6 L16,16 L13,14 L5,14 C4.448,14 4,13.552 4,13 L4,6 C4,5.448 4.448,5 5,5 L15,5 C15.552,5 16,5.448 16,6 L16,6 Z M8,10 L12,10 L12,9 L8,9 L8,10 L8,10 Z M2,8 L3,8 L3,10 L1,10 C0.448,10 0,9.552 0,9 L0,2 C0,1.448 0.448,1 1,1 L11,1 C11.552,1 12,1.448 12,2 L12,4 L10,4 L10,3 L2,3 L2,8 L2,8 Z"></path> </g> </svg> </div> Kontaktieren Sie uns </button> <button class="persistent-assistant-open offline-persistent-assistant-open hidden " aria-label="open Kontaktieren Sie uns"> </button> <button aria-label="Close Chat" title="Close Chat" class="persistent-assistant-close hidden"> <li-icon type="cancel-icon" size="small" class="persistent-assistant-close-icon" a11y-text="" ""> </li-icon> <span class="a11y-hidden">Close Chat</span> </button> </div> <div class="persistent-assistant-body hidden"> <p class="persistent-assistant-body-text"> Interesse an LinkedIn Sales Solutions? 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