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id="sub-menu-button-item_4" title="Why Sales Navigator Menu"> <span class="sub-menu-button-display-text"> Why Sales Navigator </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-compare-plans' class="primary-navigation-item none" data-menu=""> <a class="primary-navigation-link js-analytics-event" href="/sales-solutions/compare-plans" title="Compare plans" data-analytics-config="{"category":"Internal","action":"click - Compare plans","label":"/content/me/business/en-us/sales-solutions/compare-plans - header","componentId":"header_1360565950"}"> Compare plans </a> </li> <li id='lss-homepage-header-navigation-primary-nav-desktop-resources' class="primary-navigation-item advanced" data-menu="item_5"> <a data-menu="item_5" class="primary-navigation-link has-sub-menu js-analytics-event" href="/sales-solutions/sales-strategies-tips" title="Resources" data-analytics-config="{"category":"Internal","action":"click - Resources","label":"/content/me/business/en-us/sales-solutions/sales-strategies-tips - header","componentId":"header_1360565950"}"> Resources </a> <button class="primary-navigation-sub-menu-button js-show-sub-menu js-analytics-event" aria-controls="secondary-menu-item_5" aria-expanded="false" aria-haspopup="true" id="sub-menu-button-item_5" title="Resources Menu"> <span class="sub-menu-button-display-text"> Resources </span> <div class="sub-menu-button-display-icon-container"> <li-icon type="chevron-right-icon" size="large" class="primary-navigation-sub-menu-icon" a11y-text="" ""> </li-icon> </div> </button> </li> </ul> <div class="primary-navigation-divider"></div> <ul class="primary-navigation-list action"> <li id='lss-homepage-header-navigation-primary-button' class="primary-navigation-item"> <a class="primary-navigation-action more js-analytics-event" href="/sales-solutions/contact-us" data-analytics-config="{"category":"Internal","action":"click - Contact sales","label":"/content/me/business/en-us/sales-solutions/contact-us.html - header","componentId":"actionable-content_1419144231"}"> Contact sales </a> </li> </ul> <div class="utility-navigation-wrapper non-desktop-only"> <nav id="utility-navigation" class="utility-navigation" aria-label="Utitlity navigation" data-component-js-load-path="components/navigation/utility"> <div class="utility-navigation-river content-margin"> <div class="language-selector utility-navigation-section" data-toggle="language-selector-dropdown"> <button class="language-selector-trigger js-dropdown-trigger"> <li-icon type="language-icon" size="small" class="icon"> </li-icon> <span class="text">English</span> <li-icon type="caret-filled-down-icon" size="large" class="icon"> </li-icon> <p class="accessibility-description"></p> </button> <div class="language-selector-menu js-dropdown-menu inkwell-dropdown-menu"> <ul> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/de-de/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Deutsch (German)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> <li-icon type="check-icon" size="small" class="icon"> </li-icon> </span> <span class="text">English</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/es-es/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Español (Spanish (Spain))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/fr-fr/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Français (French)</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/nl-nl/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Nederlands (Dutch (Netherlands))</span> </a> </li> <li class="language-selector-menu-item"> <a href="https://business.linkedin.com/pt-br/sales-solutions/social-selling?ss=1"> <span class="icon-wrapper"> </span> <span class="text">Português (Portuguese)</span> </a> </li> </ul> </div> </div> <div class="free-links utility-navigation-section"> <p class="free-links-message"></p> <ul class="free-links-list"> <li id="lss-homepage-header-navigation-utility-nav-mobile-chat" class="free-link" style="display:none;"> <a class="live-chat-link" href="/etc/gandalf/global-settings/chat/lss-en-us-chat" title="Chat live with sales" target="_blank" rel="nofollow"> Chat live with sales </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-sign-into-sales-navigator" class="free-link"> <a href="https://www.linkedin.com/uas/login?session_redirect=%2Fsales&_f=navigator&fromSignIn=true&src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-sign-into-sales-navigator" title="Sign into Sales Navigator" target="_blank"> Sign into Sales Navigator </a> </li> <li id="lss-homepage-header-navigation-utility-nav-mobile-free-link-visit-help-center" class="free-link"> <a href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-utility-nav-visit-help-center" title="Visit Help Center" target="_blank"> Visit Help Center </a> </li> </ul> </div> </div> </nav> </div> </nav> </div> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-why-sales-navigator' class="secondary-navigation-wrapper basic" data-menu="item_4" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_4"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_4" aria-label="Why Sales Navigator link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Why Sales Navigator</h3> </div> <div class="secondary-nav-overview-basic non-desktop-only"> <a href="/sales-solutions/sales-navigator/benefits-sales-navigator" class="secondary-nav-link-basic js-analytics-event" title="Why Sales Navigator" data-analytics-config="{"category":"Internal","action":"click - Why Sales Navigator","label":"/content/me/business/en-us/sales-solutions/sales-navigator/benefits-sales-navigator - header","componentId":"header_1360565950"}"> </a> </div> <nav> <ul class="link-list "> <li class="link-list-item"> <a href="/sales-solutions/sales-navigator/benefits-sales-navigator" class="link-list-link js-analytics-event" title="Product benefits"> Product benefits </a> </li> <li class="link-list-item"> <a href="/sales-solutions/deep-sales" class="link-list-link js-analytics-event" title="Our selling approach"> Our selling approach </a> </li> <li class="link-list-item"> <a href="/sales-solutions/social-selling-companies" class="link-list-link js-analytics-event" title="Customer stories"> Customer stories </a> </li> </ul> </nav> </nav> </div> <div id='lss-homepage-header-navigation-primary-nav-mobile-resources' class="secondary-navigation-wrapper advanced" data-menu="item_5" tabindex="-1" role="menu" aria-labelledby="sub-menu-button-item_5"> <nav class="secondary-navigation" role="navigation" id="secondary-menu-item_5" aria-label="Resources link navigation"> <div class="secondary-nav-panel js-hide-sub-menu non-desktop-only"> <button class="sub-navigation-button js-hide-sub-menu js-analytics-event" aria-label="Back"> <li-icon type="chevron-left-icon" size="small" class="" a11y-text="" ""> </li-icon> </button> <h3 class="secondary-nav-title">Resources</h3> </div> <div class="secondary-nav-overview non-desktop-only"> <a href="/sales-solutions/sales-strategies-tips" class="secondary-nav-link js-analytics-event" title="Resources" data-analytics-config="{"category":"Internal","action":"click - Resources","label":"/content/me/business/en-us/sales-solutions/sales-strategies-tips - header","componentId":"header_1360565950"}"> </a> </div> <div class="inherited-column-frame column-frame main-container padding-gutter "> <div class="column-frame-foreground content-margin"> <div class="columns-container"> <section class="inherited-column-wrapper column-4 no-link no-headline"> <section class="inherited-column default"> <section class="inherited-column-content-wrapper headline-comp-padding"> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Sales resources </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-strategies-tips" title="Resource Center" data-analytics-config="{"category":"Internal","action":"click - Resource Center","label":"/content/me/business/sales-solutions/sales-strategies-tips.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_967007533"}"> Resource Center </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/social-selling/the-social-selling-index-ssi" title="Social Selling Index score" data-analytics-config="{"category":"Internal","action":"click - Social Selling Index score","label":"/content/me/business/en-us/sales-solutions/social-selling/the-social-selling-index-ssi.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_967007534"}"> Social Selling Index score </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog" title="Sales Blog" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Sales Blog","label":"https://www.linkedin.com/business/sales/blog?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-sales-blog - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_967007535"}"> Sales Blog </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Customers & partners </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator/customer-resources" title="Customer resources " data-analytics-config="{"category":"Internal","action":"click - Customer resources","label":"/content/me/business/sales-solutions/sales-navigator/customer-resources.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_44323950"}"> Customer resources </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator" title="Sales Navigator 101" data-analytics-config="{"category":"Internal","action":"click - Sales Navigator 101","label":"/content/me/business/en-us/sales-solutions/sales-navigator/how-to-use-linkedin-sales-navigator.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_44323951"}"> Sales Navigator 101 </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/sales-navigator-data-and-privacy-resources-new" title="Security & privacy" data-analytics-config="{"category":"Internal","action":"click - Security & privacy","label":"/content/me/business/en-us/sales-solutions/sales-navigator-data-and-privacy-resources-new.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_44323952"}"> Security & privacy </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="/sales-solutions/partners" title="Partners" data-analytics-config="{"category":"Internal","action":"click - Partners","label":"/content/me/business/en-us/sales-solutions/partners.html - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_44323953"}"> Partners </a> </li> </ul> </nav> </div> </section> </section> </section> <section class="inherited-column-wrapper column-4 no-link"> <section class="inherited-column default"> <p class="col-headline "> Support </p> <section class="inherited-column-content-wrapper "> <div class="link-list parbase section"> <nav> <ul class="link-list "> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-support-visit-help-center" title="Visit Help Center" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Visit Help Center","label":"https://www.linkedin.com/help/sales-navigator?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-support-visit-help-center - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_878359633"}"> Visit Help Center </a> </li> <li class="link-list-item"> <a class="link-list-link js-analytics-event" href="https://www.linkedin.com/help/linkedin/ask/sdsupport?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-support-contact-support" title="Contact customer support" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Contact customer support","label":"https://www.linkedin.com/help/linkedin/ask/sdsupport?src=direct%2Fnone&veh=direct%2Fnone&trk=lss-microsite-header-nav-resources-support-contact-support - header - inherited-column-frame - inherited-column - link-list","componentId":"actionable-content_878359632"}"> Contact customer support </a> </li> </ul> </nav> </div> </section> </section> </section> </div> </div> </div> </nav> </div> </header> </div> </section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background hide-on--tablet-portrait hide-on--tablet-landscape hide-on--desktop " data-responsive-height="0px,0px,0px,315px,200px" data-responsive-min-height="0px,0px,0px,315px,200px" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1169494045" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-land-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-land-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg/jcr:content/renditions/Social-Selling-hero-mob-port-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-Selling-hero-mob-port-v1.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1169494045"> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2008746372" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-20"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-hero-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-land-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-land-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-port-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-tab-port-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-bottom-center tablet-landscape-bottom-center tablet-portrait-bottom-center mobile-landscape-bottom-center mobile-portrait-bottom-center lazy-load" alt="Illustration of a person receiving a shipment " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-hero-bg-dsk-v01.jpg/jcr:content/renditions/Social-Selling-hero-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="55px,40px,40px,35px,35px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_793673678" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_793673678"> <p class="banner-subheadline subheadline-17"> <a href="/sales-solutions/resources/sales-terms">Sales Glossary</a> / Glossary Term </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2100668595" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2100668595"> <h1 class="banner-headline headline-42"> Social Selling: Definition, Benefits & Tips for Sales Leaders </h1> <p class="banner-subheadline headline-subheadline-26"> <br/> Discover why social selling has become a leading modern sales approach. Create genuine connections with prospects and increase your revenue streams. </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/sales-solutions/request-free-demo-form" title="Request Demo" data-analytics-config="{"category":"Internal","action":"click - Request Demo","label":"/content/me/business/en-us/sales-solutions/request-free-demo-form.html - flexible-column-frame - banner","componentId":"actionable-content_1849899615"}"> Request Demo </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales" title="Start your free trial" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Start your free trial","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales - flexible-column-frame - banner","componentId":"actionable-content_1849899616"}"> Start your free trial </a> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_48574506" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_48574506"> <p class="banner-subheadline subheadline-21"> With almost half the world’s population active on social media, utilizing powerful sales tactics like social selling is more important than ever. This form of modern selling — also known as virtual selling or digital selling — is essential for sales leaders looking to improve the way they present their offerings, increase outreach, and grow revenue streams.<br/> <br/> Social selling has evolved from just referring to and using social media as we’ve traditionally come to know it. Instead, it encompasses the entire digital ecosystem ranging from social media to the internet to the sales tech stack. Top-performing salespeople today utilize social selling through sales technology and tools, like <a href="/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a>, to leverage all the data they need at their fingertips to reach out to the right buyers with the right message at the right time. </p> </div> </div> </section> </div> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-icon-text-left light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> </div> <div data-mobile-layout="carousel" class="mobile-layout-carousel content-margin"> <div class="resource-content resource-content-4-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#what" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - What Is Social Selling?","label":"#what - basic-list - reference-card","componentId":"reference-card_1004710708"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of two people exchanging money" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">What Is Social Selling?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#why" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Why Is Social Selling Important?","label":"#why - basic-list - reference-card","componentId":"reference-card_1004710709"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-social-selling-important-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a bar graph with s dollar sign superimposed over it" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-social-selling-important-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Why Is Social Selling Important?</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#practices" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Social Selling Best Practices","label":"#practices - basic-list - reference-card","componentId":"reference-card_1004710710"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-bes-practices-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of a clipboard with a check list" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-bes-practices-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Social Selling Best Practices</p> </div> </a> </article> </li> <li class="basic-list-item js-filterable filterable icon-text-left-wrapper"> <article class="resource icon-text-left filterable-content "> <a href="#success" class="image-link js-analytics-event" data-analytics-config="{"category":"External Other","action":"click - Measuring Social Selling Success","label":"#success - basic-list - reference-card","componentId":"reference-card_1004710711"}"> <div class="resource-image"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-measuring-social-selling-success-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="icon of an invoice sheet" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-measuring-social-selling-success-icon-dsk-v01.png.original.png"/></picture> </div> </div> <div data-eq-height-group="1" data-eq-height-states="mobile-carousel,tablet,desktop"> <p class="company-name component-heading-headline">Measuring Social Selling Success</p> </div> </a> </article> </li> </ul> <ul class="indicator inkwell-content-carousel-pagination js-card-pagination"> <li class="selected indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-1"> <span>0</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-2"> <span>1</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-3"> <span>2</span> </button> </li> <li class=" indicator-item"> <button aria-current="true" class="js-card-pagination-dot js-analytics-event" aria-label="slideshow-4"> <span>3</span> </button> </li> </ul> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1116873468" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1116873468"> <p class="banner-subheadline subheadline-21"> It can be challenging to stand out as a brand competing for a social share of similar products and services. But with social selling, both beginner sales reps and seasoned sales professionals can be well on their way to shining, even in saturated markets.<br/> <br/> To get you started on your social selling journey, we’ve put together a comprehensive guide that includes everything from the definition of social selling, its best practices, and how to measure its success. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="what" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_490474111" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2143217104" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2143217104"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png/jcr:content/renditions/Social-Selling-what-is-social-selling-info-icon-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Idea light bulb" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-what-is-social-selling-info-icon-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_400406769" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_400406769"> <h2 class="banner-headline headline-42"> What Is Social Selling? </h2> <p class="banner-subheadline subheadline-21"> <br/> In a nutshell, social selling is a strategic method for sellers to connect and build relationships with prospects through social networks. In recent years, social selling has morphed into virtual selling as sellers are increasingly using sales technology and sales tech (and not just social media) to connect with buyers. Social selling and virtual selling allow salespeople to build trusted relationships, boost social credibility, and ultimately reach their sales goals.<br/> <br/> As technology and communication methods continue to advance and change, connecting with potential customers in both B2B and B2C markets has replaced outdated selling tactics. These older sales techniques, like <a href="/sales-solutions/resources/cold-calling">cold calling</a>, lack the convenience and more personal nature of social and digital selling. Using your brand’s social media channels and the sales tech stack to actively engage with prospects and develop a connection with them can help you reach your business’ sales target. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_963232979" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-title-bg-dsk-v02.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-title-bg-mob-tab-v02.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1879873956" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Traditional selling vs. social selling </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1466077692" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-traditional-vs-social-selling-body-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-traditional-vs-social-selling-body-bg-mob-tab-v01.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1353858293" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid cool-gray-20"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Traditional Selling</strong></p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Find</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Buy lead lists</li> <li>Limited personal contacts</li> <li>Blocked by gatekeepers</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Relate</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Outdated / random contacts</li> <li>Limited data records</li> <li>Non-relevant information</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Engage</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Rely on cold calling</li> <li>Push sales scripts</li> <li>One-size-fits-all process</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Social Selling</strong></p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Find</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Use professional networks</li> <li>Connect on social media</li> <li>Access to key decision-makers</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Relate</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Focus on real connections</li> <li>Gather online intelligence</li> <li>Discover social insights</li> </ul> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><strong>Engage</strong></p> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Leverage warm introductions</li> <li>Have pertinent conversations</li> <li>Guide through the buying process</li> </ul> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_187791775" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-what-is-social-selling-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-what-is-social-selling-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> </section> <section class="flexible-column-frame-column grid-21-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_688003089" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_688003089"> <p class="banner-subheadline subheadline-21"> Social selling is not just about adding new contacts to your sales list, though. It’s about forming meaningful social interactions and presenting your brand as a trusted source to solve a customer’s problem via your product or service.<br/> <br/> Rather than a hard closing plan or one-and-done deal, social selling is more closely related to lead generation — the process of forming and maintaining relationships with customers through every stage of the sales pipeline and sales funnel. With that in mind, sales teams must be willing to put in ample time and intentional effort to engage with their prospects and buyers on an ongoing basis. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--3 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="why" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_614180916" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1375776611" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1375776611"> <h2 class="banner-headline headline-42"> Why Is Social Selling Important? </h2> <p class="banner-subheadline subheadline-21"> <br/> In today’s digital-heavy world, social selling is a great improvement over conventional sales forms that can often feel impersonal. Through direct engagement like commenting, liking, and sharing customers’ posts, alongside sales technology such as <a href="/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a>, companies can naturally build social credibility and generate “free” advertising to turn their prospects into buyers. <br/> <br/> Top-performing salespeople — which we've defined as sellers who have reached 150% of quota or more — were more than twice as likely to have expanded their LinkedIn network in the past year (53%) compared with their average peers (25%), according to the <a href="/sales-solutions/the-state-of-sales-2022-report" target="_blank">2022 LinkedIn State of Sales report</a>.<br/> <br/> Still wondering why your company should take advantage of social selling? Let’s get factual. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1867798268" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Social selling leaders get better sales results </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_294877133" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_294877133"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="45%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-45-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Social selling leaders create <strong>45%</strong> more opportunities than peers with lower SSI. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1447933202" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1447933202"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="51%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-51-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> Social selling leaders are <strong>51%</strong> more likely to reach quota. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1104223759" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1104223759"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="78%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-leaders-stat-78-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>78%</strong> of social sellers outsell peers who don’t use social media. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_39273764" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_462392843" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_462392843"> <p class="banner-subheadline subheadline-21"> <strong>Social selling gives sales leaders better results<br/> <br/> </strong>Simply put, it works! In an internal study we conducted, we found a strong correlation between sales reps with a high social selling index (more on that below) and achieving sales goals. </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Leaders in the social selling space create 45% more sales opportunities than those with a low social selling index</li> <li>Businesses that prioritize social selling are 51% more likely to reach their sales quota</li> <li>78% of businesses that use social selling outperform those that don’t</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2089764118" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_2089764118"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of a person giving a speech" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-gives-sales-leaders-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1861554589" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_225129966" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_225129966"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of a person in a video conference call from home" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-social-selling-help-form-connections-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1517680369" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1517680369"> <p class="banner-subheadline subheadline-21"> <strong>Social selling helps you form real connections<br/> <br/> </strong>The COVID-19 pandemic has changed the way we network and build relationships. Instead of businesses finding prospects at industry events, trade shows, and conferences, they’ve turned to digital channels to find those same connections. This massive shift to online relationship building has made social selling a necessity. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_751244063" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1766736078" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1766736078"> <p class="banner-subheadline subheadline-21"> <strong>Your prospects are engaged in social buying<br/> <br/> </strong>More people are currently active on social media, which has led to a massive increase in e-commerce sales. Many businesses are offering their products and services in the online space versus just in person, so the potential for brands to make social sales is huge! Consumers are also utilizing social media platforms for brand and product research, so they’re already getting ready to buy. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_785420883" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_785420883"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of two people in a discussion while walking" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-prospects-engage-in-ss-ilus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1339651259" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2093548650" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_2093548650"> <p class="banner-subheadline subheadline-21"> <strong>Your main competitors are already social selling<br/> <br/> </strong>Finding prospects doesn’t always lead to immediate sales, but as you reach out to more and see how they respond, you’ll start noticing patterns in their behaviors. Conducting market research can be a useful way to determine why customers enter the market to buy certain products and how to best sell. These insights can help sales reps target and contact specific prospects while enhancing their long-term strategies.<br/> <br/> Now that we’ve identified the benefits of social selling, let’s see some rewarding case studies. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1240671383" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1070803992" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1070803992"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of a person working on a computer at at desk" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-b2b-content-marketers-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="/marketing-solutions/success/brand-awareness" target="_blank">96% of B2B content marketers</a> use LinkedIn for organic marketing, helping them gain visibility and recognition within their market. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1481352969" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1481352969"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of two people in a conversation " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-instagram-users-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://business.instagram.com/getting-started" rel="nofollow" target="_blank">200 million Instagram users</a> visit a business account per day, and <a href="https://business.instagram.com/blog/how-to-sell-your-products-on-instagram" rel="nofollow" target="_blank">80% of users</a> are researching a company’s product or service on the platform. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_261457366" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_261457366"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration od a person demonstrating a product to someone " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-facebook-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://www.engadget.com/facebook-q-1-2021-earnings-marketplace-1-billion-232537001.html" rel="nofollow" target="_blank">1 million brands</a> sell on Facebook and over <a href="https://www.engadget.com/facebook-q-1-2021-earnings-marketplace-1-billion-232537001.html" rel="nofollow" target="_blank">200 million active monthly users</a> interact on Facebook Shops. Many brands see great results, including higher order rates on the platform than from their websites. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-4"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2004267701" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2004267701"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-land-v1-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-tab-port-v1-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-land-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-land-v1-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of two people having a discussion on a video service feed" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-main-competitors-youtube-ilus-mob-port-v1.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-17"> <a href="https://blog.google/products/ads/new-ways-to-drive-action/" rel="nofollow" target="_blank">70% of YouTube users</a> have made a purchase from a brand after seeing a product via video. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_891371408" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background background-color solid amber-10"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg/jcr:content/renditions/Social-selling-success-stories-bg-dsk-v03-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-success-stories-bg-dsk-v03.jpg.original.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <h3 class="component-heading-headline headline-subheadline-26"> Social selling success stories </h3> </header> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="carousel-frame parbase section"> <section id="" data-anchorable class="carousel-frame loading " data-cmp-is="ink-carousel-frame" data-panelcontainer="" data-autoplay="false" data-autoplay-duration="14" data-randomize="false" data-component-js-load-path="components/layout/carousel-frame"> <div class="ink-carousel-frame carousel-frame-container inkwell-content-carousel" tabindex="-1"> <ol class="carousel-frame-slides " tabindex="0"> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2120398374" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1364513707" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1364513707"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Microsoft logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-microsoft-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_378296628" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_378296628"> <p class="banner-headline headline-subheadline-26"> Microsoft </p> <p class="banner-subheadline subheadline-21"> <br/> With the launch of their social selling program using LinkedIn Sales Navigator, Microsoft <strong>boosted their sales productivity by 38%</strong>.<br/> <br/> <a href="/sales-solutions/case-studies/technology/microsoft">Learn more</a> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1011241042" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_853401471" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_853401471"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png/jcr:content/renditions/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="PTC logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-ptc-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_889408864" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_889408864"> <p class="banner-headline headline-subheadline-26"> PTC </p> <p class="banner-subheadline subheadline-21"> <br/> By social selling through LinkedIn Sales Navigator and leveraging LinkedIn’s Social Selling Index to highlight best practices, PTC gained more than $4.5 million in closed deals.<br/> <br/> <a href="/sales-solutions/case-studies/technology/ptc">Learn more</a><br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> <li data-ink-hook-carousel-frame="item" class="carousel-frame-slide" data-content-switcher-path="" data-content-switcher-name=""> <div class="parsys"><div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_2056582804" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-7-columns align-middle stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1691757413" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-4 to-24" id="banner-content-container-banner_1691757413"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Genesys logo" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-why-is-ss-important-success-stories-genesys-logo-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-17-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_51052922" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_51052922"> <p class="banner-headline headline-subheadline-26"> Genesys </p> <p class="banner-subheadline subheadline-21"> <br/> Sales reps at Genesys who use LinkedIn Sales Navigator to post content, follow accounts, and connect with prospects increased the size of their deals by 42%. <br/> <br/> <a href="/sales-solutions/case-studies/technology/Genesys">Learn more</a><br/> </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </div> </li> </ol> </div> <nav class="carousel-nav-directional light-monochrome js-carousel-nav-directional" aria-label="social-selling-success-stories carousel primary navigation"> <ul> <li class="carousel-previous"> <button role="button" class="carousel-button js-analytics-event" title="Go to previous slide" data-incrementer="-1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"left","componentId":"carousel-frame_1167395905"}"> <li-icon type="chevron-left-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to previous slide</div> </button> </li> <li class="carousel-next"> <button role="button" class="carousel-button js-analytics-event" title="Go to next slide" data-incrementer="1" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"right","componentId":"carousel-frame_1167395905"}"> <li-icon type="chevron-right-icon" size="" class="" a11y-text="" ""> </li-icon> <div class="a11y-hidden">Go to next slide</div> </button> </li> </ul> </nav> <nav class="light-monochrome carousel-nav-bottom " aria-label="social-selling-success-stories carousel secondary navigation"> <ol class="carousel-nav-bottom-element inkwell-content-carousel-pagination js-carousel-pagination" aria-live="polite" data-current-slide-suffix=", Current Slide"> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Microsoft" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 1","componentId":"carousel-frame_1167395905"}"> <span> Microsoft </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="PTC" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 2","componentId":"carousel-frame_1167395905"}"> <span> PTC </span> </button> </li> <li> <button role="button" class="carousel-pagination-button js-analytics-event" title="Genesys" data-analytics-config="{"category":"Interaction Click","action":"click - carousel-frame","label":"Slide 3","componentId":"carousel-frame_1167395905"}"> <span> Genesys </span> </button> </li> </ol> </nav> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="practices" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1957958220" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1957958220"> <h2 class="banner-headline headline-42"> Social Selling Best Practices </h2> <p class="banner-subheadline subheadline-21"> <br/> No matter which platform you intend to use to reach your target audience, make sure you’re following social selling best practices. Here are our 4 key pillars of social selling: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_90565574" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1004007319" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1004007319"> <p class="banner-subheadline subheadline-21"> <strong>Create a professional brand with value</strong><br/> <br/> When engaging with prospects and customers on social platforms, it’s important to avoid being too salesy. If your brand is new to a social network, don’t dive into social selling right away. To build trust and provide real value, you’ll first want to establish your position as an expert in your industry.<br/> <br/> One way to do this is by sharing interesting, valuable content. If you’re a B2B brand or business tastemaker, you can utilize LinkedIn by sharing content written by others that aligns with your brand. Or write and share your own relevant content that others might find useful to help establish your brand as an industry thought-leader. The goal is to show prospects that you’re providing something for them, rather than just out to get something for your business. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_738803016" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_738803016"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of people discussing graphs on a white board " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-professional-brands-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_14467981" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1785254460" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1785254460"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of a person in a chat room online" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-build-relationships-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_766902501" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_766902501"> <p class="banner-subheadline subheadline-21"> <strong>Build relationships with the right prospects</strong><br/> <br/> <br/> Social selling is not about increasing your contact list — it’s about building rapport with the right <a href="/sales-solutions/resources/prospecting">prospects</a> for your brand. If you reach out to prospects that aren’t a good match for your solutions, you’ll come off as inauthentic and your sales reps miss out on forming more genuine connections.<br/> <br/> Use social selling tools and methods (more on these in the next section) to identify prospects that meet your criteria, including function, role, or industry. When you do, you’ll make more meaningful connections and have more success converting prospects into paying customers. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_558555221" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_571878148" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_571878148"> <p class="banner-subheadline subheadline-21"> <strong>Be authentic<br/> </strong><br/> Sharing your insights and providing useful information that addresses your prospects’ pain points builds trust. Communicate with authenticity and focus on the needs of the prospect first and selling second.<br/> <br/> Just like the importance of writing unique cover letters when applying to multiple jobs, instead of sending a cookie-cutter note to numerous potential buyers, take the time to personalize your social selling messaging. This could mean acknowledging shared professional contacts, referencing a piece of content you both engaged with, or highlighting something you have in common. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1980278813" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1980278813"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of a two people on a video call" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-be-authentic-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_814027344" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_89397537" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_89397537"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="two people discussing a graph" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stay-informed-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1653412798" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1653412798"> <p class="banner-subheadline subheadline-21"> <strong>Stay informed and consistent with insights</strong><br/> <br/> Don’t expect immediate results — social selling takes time! Even if some prospects you’ve reached out to may not be ready to purchase what you’re offering, stay in touch. Maintaining meaningful relationships will keep you at the top of your prospects’ minds when they’re ready to take the plunge.<br/> <br/> Many social media platforms also have built-in tools to measure the success of your social selling efforts (more on that below), so you can identify what’s working and when you may need to adjust your tactics. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1869681167" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1869681167"> <p class="banner-subheadline headline-subheadline-26"> Now that you’re well equipped on the core principles, let’s dive into how to get started with social selling: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1460237947" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_296429098" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_296429098"> <p class="banner-subheadline subheadline-21"> <strong>Optimize your social media profiles</strong><br/> <br/> Even after you’ve established your professional brand on social media, it takes time to build a true presence with credibility. Along with consistently producing and sharing valuable content, you’ll want to ensure your profile is optimized to directly cater to your prospects. Keep reading for our tips on how to optimize your LinkedIn profile. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2039239433" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_2039239433"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of two people discussing an online profile" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-optimize-social-media-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1246974667" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_849943162" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_849943162"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of an online group discussion with a super imposed 'join' button " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-join-LI-groups-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1702213799" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1702213799"> <p class="banner-subheadline subheadline-21"> <strong>Join LinkedIn groups and other relevant forums<br/> </strong><br/> What groups are your prospects and customers engaged in? Once you find out through their profiles, follow suit with a thoughtful message. Joining relevant groups is also a great way to stay informed about what’s happening in your industry, along with any potential challenges your buyers are facing. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_273161988" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_730201651" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_730201651"> <p class="banner-subheadline subheadline-21"> <strong>Create social listening alerts</strong><br/> <br/> Sales reps can go a step further by using Google alerts or social listening tools to set up notifications that identify prospects talking about their business or service. This way, you’ll reach an audience that already has an interest in what you can offer so you can more authentically connect with them. Authenticity leads to trust, which leads to customer loyalty. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1821955310" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1821955310"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of an online profile with an alert message highlighted " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-create-social-listening-alerts-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_638604018" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1233964861" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1233964861"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of posting a report to an online channel " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-share-content-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1318192100" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1318192100"> <p class="banner-subheadline subheadline-21"> <strong>Share content to build credibility</strong><br/> <br/> As outlined in our core principles to social selling, sharing compelling, relevant content is one of the most effective ways to build credibility while increasing your engagement on social media.<br/> <br/> Anytime you come across interesting articles that are relevant to your industry, share them! These easy conversation starters are a great way to lend value to others while establishing trust with your prospects. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_719745481" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1257967590" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1257967590"> <p class="banner-subheadline subheadline-21"> <strong>Use LinkedIn Sales Navigator</strong><br/> <br/> Our B2B social selling tool can help you find and target new leads based on specific criteria like location, industry, role, and more. <a href="/sales-solutions/sales-navigator">LinkedIn Sales Navigator</a> can also help you better understand your performance with in-depth lead tracking and analytics. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1294189371" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1294189371"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of an online profile with a bar graph" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-use-LI-sales-nav-illus-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_663434841" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-social-media-being-key-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-social-media-being-key-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1140937558" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1140937558"> <p class="banner-subheadline subheadline-21"> With social media being the key to social selling, your brand profile should help you establish a reputation with your customers as a trusted expert. Since LinkedIn serves as an unapparelled lead generation platform, it’s the perfect place to connect with potential buyers. </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_43575223" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_292268390" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_292268390"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-89-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="89%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-89-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>89% of B2B marketers</strong> use LinkedIn to generate leads. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_2035078725" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_2035078725"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-62-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="62%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-62-dsk-v01.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>62% of B2B marketers</strong> indicate LinkedIn generates leads at twice the rate of the next-best performing social platform. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_517078236" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_517078236"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-stat-75-dsk-v02-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="75%" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-stat-75-dsk-v02.png.original.png"/></picture> </div> </div> <p class="banner-subheadline subheadline-21"> <strong>75% of B2B buyers</strong> use social media to make buying decisions, with 50% using LinkedIn as a trusted source. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1020555365" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1020555365"> <p class="banner-subheadline headline-subheadline-26"> Start social selling on LinkedIn with these four steps: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1164051525" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1570930369" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1570930369"> <p class="banner-subheadline subheadline-21"> <strong>Optimize your profile</strong><br/> <br/> Creating a strong profile that showcases all the critical information about your company will help you gain your target audience’s trust. Some other important ways to make your LinkedIn profile stand out include: </p> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li>Add a current, high-resolution profile picture. Our research shows that profiles that include a picture are 14x more likely to be viewed than those that don’t.</li> <li>Go beyond just your job title in your headline and call out what you do and how you do it.</li> <li>Bring your skills to life in your summary. Reiterate your brand’s mission, provide social proof, and include a brief call to action to help buyers reach out.</li> <li>Request recommendations. These personal testimonials can further establish your credibility.</li> </ul> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_231687123" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_231687123"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of a persons online profile" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-optimize-profile-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1804279003" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_339665782" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_339665782"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration highlighting the connect button on someone's profile " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-prospect-and-connect-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1558965897" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1558965897"> <p class="banner-subheadline subheadline-21"> <strong>Prospect and connect</strong><br/> <br/> LinkedIn is one of the most effective online platforms to learn more about your prospects, customers, and industry. Use features like Advanced Search, LinkedIn Sales Navigator, Sidebar, Lead Builder, Saved Search, and LinkedIn Pulse to prospect and connect with your audience. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1390189182" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1860670385" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1860670385"> <p class="banner-subheadline subheadline-21"> <strong>Build and grow your network</strong><br/> <br/> LinkedIn is known for creating networks. By joining groups relevant to your potential customers and sharing and engaging with useful content, you can help increase your reach. </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1355707760" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1355707760"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="illustration of a web browser selecting and joining a group" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-build-and-grow-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1993031241" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1801559800" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1801559800"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="Illustration of browser window highlighting a short description " data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-4-steps-keep-things-relevant-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-12-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_750597161" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_750597161"> <p class="banner-subheadline subheadline-21"> <strong>Keep things relevant and concise</strong><br/> <br/> Avoid sending too many connection requests or cold messages — remember social selling is about forming genuine relationships! Keep your interactions as relevant as possible, with concise yet valuable information. </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="embed parbase section"> <div> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png/jcr:content/renditions/Social-Selling-linebreak-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="line break" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-linebreak-dsk-v01.png.original.png"/></picture> </div> </div> </div> <div class="banner parbase section"> <section id="success" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1847033751" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_1847033751"> <p class="banner-headline headline-42"> Measuring social selling success </p> <p class="banner-subheadline subheadline-21"> <br/> To identify if your social selling techniques are bringing in results, which strategies are helping your brand’s social profiles, and which methods are outperforming others, you’ll need to measure your social selling performance.<br/> <br/> Enter the <a href="/sales-solutions/social-selling/the-social-selling-index-ssi">Social Selling Index (SSI)</a> — a social selling measurement tool LinkedIn produced to help quantify the value of your social selling efforts. The SSI measures sales success based on 4 skill points: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_246841683" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1521853698" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1521853698"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#1 bullet button" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-01-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="spacer parbase section"> <div class="spacer-component spacing--0b background-color none hide-on--mobile-landscape hide-on--mobile-portrait"></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1030303263" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1030303263"> <p class="banner-subheadline subheadline-17"> Establishing a professional brand with a well-optimized profile </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_918078493" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_190338962" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div 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https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#2 bullet button" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-02-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1933149297" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1933149297"> <p class="banner-subheadline subheadline-17"> Finding the right prospects </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_720128130" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1436524115" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1436524115"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#3 bullet button" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-03-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_306286220" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_306286220"> <p class="banner-subheadline subheadline-17"> Sharing relevant, useful content </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-none light-monochrome " data-responsive-height="145px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1564460352" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg.original.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-bg-dsk-v01-2x.jpg 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1-2x.jpg 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="flexible-column-frame-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/bg/Social-selling-measuring-social-sucess-bg-dsk-v01.jpg/jcr:content/renditions/Social-selling-measuring-social-sucess-mob-tab-v1.jpg"/></picture> </div> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="145px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-3-columns align-top stacking-order-1"> <div class="spacer parbase section"> <div class="spacer-component spacing--1 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_143116689" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_143116689"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png, https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png/jcr:content/renditions/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01-2x.png 2x" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="#4 bullet button" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/sales-solutions/images/social-selling/fg/Social-Selling-social-selling-best-practices-measuring-success-04-dsk-v01.png.original.png"/></picture> </div> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-21-columns align-middle stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="true" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1599693646" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--none"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1599693646"> <p class="banner-subheadline subheadline-17"> Building and strengthening relationships </p> </div> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2a background-color none hide-on--desktop hide-on--tablet-landscape hide-on--tablet-portrait "></div></div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_838756670" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-20" id="banner-content-container-banner_838756670"> <p class="banner-subheadline subheadline-21"> Each of the above elements is assigned a value between one and 25, and the sum of all four elements results in a total SSI score between 0–100.<br/> <br/> To find your LinkedIn SSI score, sign into your LinkedIn account and navigate to your Social Selling Index dashboard. Treat your score as a starting point to determine how to improve your social selling performance. And if you’re looking to improve your score, that’s where LinkedIn Sales Navigator comes in to help make your social selling journey as effective and successful as possible. </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-content-width-background " data-responsive-height="auto,auto,220px,235px,315px" data-responsive-min-height="auto,auto,220px,235px,315px" data-enable-min-height="true" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_1711682402" data-component-js-load-path="components/content/banner"> <div class="banner-background background-color solid solid-dark-blue"> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1711682402"> <p class="banner-headline headline-34"> Learn how social selling is made easier using LinkedIn Sales Navigator </p> <div class="banner-actions"> <a class=" banner-action banner-action-secondary js-analytics-event" href="/sales-solutions/request-free-demo-form" title="Request demo" data-analytics-config="{"category":"Internal","action":"click - Request demo","label":"/content/me/business/en-us/sales-solutions/request-free-demo-form.html - banner","componentId":"actionable-content_978213362"}"> Request demo </a> <a class=" banner-action banner-action-primary js-analytics-event" href="https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales" title="Start your free trial" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Start your free trial","label":"https://www.linkedin.com/premium/products/?intentType=FIND_LEADS&selectedPlan=PRO&family=sales&utype=sales - banner","componentId":"actionable-content_978213361"}"> Start your free trial </a> </div> </div> </div> </section> </div> </section> </section> <section class="persistent-assistant-container closed mbox__container mbox__container--loading mbox__container--loading-nospace" data-component-js-load-path="components/content/persistent-assistant" data-enable-offline="false" data-open-automatically="true" data-open-timing="15" data-mbox-timeout="4000" data-mbox-loading-style="nospace"> <div id='lss-en-us-homepage-persistent-assistant' class="mbox__persistent-assistant mbox__content"> <div class="persistent-assistant-header"> <button class="persistent-assistant-open " aria-label="open Contact us now"> <div class="persistent-assistant-header-icon nav-messaging-icon-wrapper"> <svg viewBox="0 0 24 24" width="24px" height="24px" x="0" y="0" preserveAspectRatio="xMinYMin meet" class="artdeco-icon" focusable="false"> <g class="small-icon" style="fill-opacity: 1"> <path d="M14,7 L6,7 L6,12 L13.52,12 L14,12.34 L14,7 L14,7 Z M16,6 L16,16 L13,14 L5,14 C4.448,14 4,13.552 4,13 L4,6 C4,5.448 4.448,5 5,5 L15,5 C15.552,5 16,5.448 16,6 L16,6 Z M8,10 L12,10 L12,9 L8,9 L8,10 L8,10 Z M2,8 L3,8 L3,10 L1,10 C0.448,10 0,9.552 0,9 L0,2 C0,1.448 0.448,1 1,1 L11,1 C11.552,1 12,1.448 12,2 L12,4 L10,4 L10,3 L2,3 L2,8 L2,8 Z"></path> </g> </svg> </div> Contact us now </button> <button class="persistent-assistant-open offline-persistent-assistant-open hidden " aria-label="open Contact us now"> </button> <button aria-label="Close Chat" title="Close Chat" class="persistent-assistant-close hidden"> <li-icon type="cancel-icon" size="small" class="persistent-assistant-close-icon" a11y-text="" ""> </li-icon> <span class="a11y-hidden">Close Chat</span> </button> </div> <div class="persistent-assistant-body hidden"> <p class="persistent-assistant-body-text"> Want to learn more about Sales Navigator? 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