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Here are 17 successful native advertising examples to guide you." /> <link rel="canonical" href="https://blog.taboola.com/effective-native-advertising-examples/" /> <meta property="og:locale" content="en_US" /> <meta property="og:locale:alternate" content="es_ES" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Native Advertising Examples: The Best" /> <meta property="og:description" content="It's no secret that most audiences no longer trust traditional forms of advertising. That's why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work." /> <meta property="og:url" content="https://blog.taboola.com/effective-native-advertising-examples/" /> <meta property="og:site_name" content="Taboola Blog" /> <meta property="article:publisher" content="https://www.facebook.com/taboola/" /> <meta property="article:published_time" content="2022-06-17T14:52:06+00:00" /> <meta property="article:modified_time" content="2023-08-09T07:59:58+00:00" /> <meta property="og:image" content="https://blog.taboola.com/wp-content/uploads/2022/06/vodafone.png" /> <meta property="og:image:width" content="1238" /> <meta property="og:image:height" content="744" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="Sharon Hurley Hall, Amanda Walgrove" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads" /> <meta name="twitter:creator" content="@taboola" /> <meta name="twitter:site" content="@taboola" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Sharon Hurley Hall, Amanda Walgrove" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="13 minutes" />  <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! 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class="search-submit" value="Search"> <i class="fa fa-times closed" aria-hidden="true"></i> <div class="search-result" data-result></div> </form> </div> </div> </div>  </header>  <script type="text/javascript"> var waitForGlobal = function(key, callback) { if (window[key]) { callback(); } else { setTimeout(function() { waitForGlobal(key, callback); }, 100); } }; </script> <div class="progress-container"> <div class="progress-bar"></div> </div> <div id="content" class="container"> <div class="row "> <div class="col-xs-12 col-md-11 col-centered"> <div class="row row-no-padding"> <div class="col-xs-12 mobile-featured"> <div id="featured" class="image-post-mobile" style="background-image: url(https://blog.taboola.com/wp-content/uploads/2022/06/vodafone.png)"></div> </div> </div> <div class="row"> <div class="col-xs-12 col-md-8"> <div class="breadcrumbs"> <ul id="breadcrumbs"><li class="post-category"><a href="https://blog.taboola.com/category/native-advertising/">Native Advertising</a></li></ul> </div> </div> </div> <div class="row"> <div class="col-xs-12 col-md-8 "> <header class="post-info"> <div class="post-title"> <div class="col-xs-12"> <div class="row"> <h1 class="mb-20">Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads</h1> </div> </div> </div> <div class="post-info-meta"> <span class="post-by"> Posted by <a href="https://blog.taboola.com/author/sharon-hurley-hall/" title="Posts by Sharon Hurley Hall" class="author url fn" rel="author">Sharon Hurley Hall</a> and <a href="https://blog.taboola.com/author/awalgrove/" title="Posts by Amanda Walgrove" class="author url fn" rel="author">Amanda Walgrove</a> </span> <i class="middot">   </i> <span class="posted-on"> <time class="entry-date published" datetime="Jun 17">Jun 17</time></span> <i class="middot">   </i> 10 Minutes read </div> </header> </div> <div class="col-xs-12 col-md-8 mt-20"> <div class="article-content-wrapper"> <div id="featured" class="image-post-desktop" style="background-image: url(https://blog.taboola.com/wp-content/uploads/2022/06/vodafone.png)"></div><p><span style="font-weight: 400;">Now more than ever, audiences have a tough time trusting traditional ads.</span></p> <p><span style="font-weight: 400;">Almost half of U.S. internet users say ads </span><span style="font-weight: 400;">feel too invasive</span><span style="font-weight: 400;"> and they wish and they wish they were less interruptive and intrusive. It’s no wonder </span><span style="font-weight: 400;">a growing number of people are using ad blockers</span><span style="font-weight: 400;"> to improve their online experiences.</span></p> <p><span style="font-weight: 400;">So, how can brands reach their audiences in this competitive landscape?</span></p> <p><span style="font-weight: 400;">That’s where </span><a href="https://www.taboola.com/native-advertising"><span style="font-weight: 400;">native advertising</span></a><span style="font-weight: 400;"> comes in. Since native ads blend seamlessly into their surrounding content, they offer a more engaging and much-needed alternative to traditional advertising.</span></p> <p><span style="font-weight: 400;">Just look at the latest </span><a href="https://blog.taboola.com/mediaradar-native-advertising/#5-advertising-alongside-news-content-increases-brand-trust"><span style="font-weight: 400;">statistics</span></a><span style="font-weight: 400;"> on native advertising. Over 80% of news consumers say seeing ads within news content increases or maintains brand trust. That’s part of why U.S. native digital display ad spend continues to increase. Meanwhile native is one of the top-performing video ad formats for U.S. brands and publishers, according to eMarketer.</span></p> <p><span style="font-weight: 400;">The question now is: How do you build an effective native ad campaign?</span></p> <p><span style="font-weight: 400;">Here are 17 successful native advertising examples to guide you.</span></p> <h2><span style="font-weight: 400;">1. Adidas and MediaCom </span></h2> <p><a href="https://www.taboola.com/resources/case-studies/adidas"><span style="font-weight: 400;">Adidas</span></a><span style="font-weight: 400;">, a leading global sportswear manufacturer, is a household name in Israel. To promote their new BOOST technology, Adidas and agency MediaCom turned to Taboola.</span></p> <p><span style="font-weight: 400;">Taboola Creative Studio produced striking video content on behalf of Adidas, designed to educate and inform viewers about the BOOST technology and ultimately drive interest and purchases of BOOST footwear.</span></p> <p><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-25021" src="https://blog.taboola.com/wp-content/uploads/2022/06/adidas-1.png" alt="" width="1244" height="744" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/adidas-1.png 1244w, https://blog.taboola.com/wp-content/uploads/2022/06/adidas-1-688x411.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/adidas-1-1024x612.png 1024w, https://blog.taboola.com/wp-content/uploads/2022/06/adidas-1-206x123.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/adidas-1-768x459.png 768w" sizes="(max-width: 1244px) 100vw, 1244px" /></p> <p><span style="font-weight: 400;">With Taboola, MediaCom was able to uplift CTR (click-through rate) by 50%, increase awareness, and drive sales. The product shown in the video became a best-seller. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/adidas">Adidas and MediaCom case study</a> here.</span></p> <h2><span style="font-weight: 400;">2. Beko and Ingage Media</span></h2> <p><span style="font-weight: 400;">Beko, a global appliance brand, worked with agency Ingage Media to drive traffic to its new product: the innovative Dem Tea Machine.</span></p> <p><span style="font-weight: 400;">Ingage Media turned to Taboola to launch </span><a href="https://blog.taboola.com/native-advertising-vs-sponsored-content/"><span style="font-weight: 400;">sponsored content</span></a><span style="font-weight: 400;"> across premium publisher sites.</span></p> <p><img decoding="async" class="aligncenter size-full wp-image-25022" src="https://blog.taboola.com/wp-content/uploads/2022/06/Beko.png" alt="" width="1172" height="742" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/Beko.png 1172w, https://blog.taboola.com/wp-content/uploads/2022/06/Beko-688x436.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/Beko-1024x648.png 1024w, https://blog.taboola.com/wp-content/uploads/2022/06/Beko-206x130.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/Beko-768x486.png 768w" sizes="(max-width: 1172px) 100vw, 1172px" /></p> <p><span style="font-weight: 400;">Ingage Media and Beko saw a 75% higher vCTR (viewable click-through rate) and a high rate of first-time visitors discovering Beko’s products. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/beko">Beko and Ingage Media case study</a> here.</span></p> <h2><span style="font-weight: 400;">3. Velasca</span></h2> <p><span style="font-weight: 400;">Velasca</span><span style="font-weight: 400;"> is a disruptor in the fashion industry, creating handcrafted, high-quality men’s footwear in Italy and selling to a global audience with a digital-first mindset.</span></p> <p><span style="font-weight: 400;">To increase brand awareness among new customers, Velasca launched sponsored content with aboola’s Custom Audiences, targeting people who were most likely to convert. </span></p> <p><img decoding="async" class="aligncenter size-full wp-image-25024" src="https://blog.taboola.com/wp-content/uploads/2022/06/valasca.png" alt="" width="1244" height="794" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/valasca.png 1244w, https://blog.taboola.com/wp-content/uploads/2022/06/valasca-688x439.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/valasca-1024x654.png 1024w, https://blog.taboola.com/wp-content/uploads/2022/06/valasca-206x131.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/valasca-768x490.png 768w" sizes="(max-width: 1244px) 100vw, 1244px" /></p> <p><span style="font-weight: 400;">Throughout their native advertising campaign, Velasca saw a 15% decrease in CPA and a 25% increase in quality leads generated. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/velasca">Velasca case study</a> here.</span></p> <h2><span style="font-weight: 400;">4. Square Yards</span></h2> <p><a href="https://www.taboola.com/resources/case-studies/square-yards"><span style="font-weight: 400;">Square Yards</span></a><span style="font-weight: 400;">, a technology-enabled real estate brokerage, is India’s most prominent platform for primary real estate. Looking to generate new leads in the Gulf region, Square Yards turned to Taboola. Together, they used sponsored content, retargeting, and SmartBid — a tool that automatically optimizes campaign bids to drive conversions.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25023" src="https://blog.taboola.com/wp-content/uploads/2022/06/square-yards.png" alt="" width="1240" height="768" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/square-yards.png 1240w, https://blog.taboola.com/wp-content/uploads/2022/06/square-yards-688x426.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/square-yards-1024x634.png 1024w, https://blog.taboola.com/wp-content/uploads/2022/06/square-yards-206x128.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/square-yards-768x476.png 768w" sizes="(max-width: 1240px) 100vw, 1240px" /></p> <p><span style="font-weight: 400;">With Taboola, Square Yards saw a 15% higher conversion rate than other marketing channels and generated 50,000 leads. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/square-yards">Square Yards case study</a> here.</span></p> <h2><span style="font-weight: 400;">5. Vodafone</span></h2> <p><span style="font-weight: 400;">A part of the </span><a href="https://www.taboola.com/resources/case-studies/vodafone"><span style="font-weight: 400;">Vodafone Group</span></a><span style="font-weight: 400;">—one of the world’s foremost telecommunication companies—Vodafone Turkey offers fixed, mobile, and content services, striving to be a pioneer in digitalization technologies. Vodafone Turkey serves 24.1 million mobile and over 1 million fixed broadband customers as well as enterprises.</span></p> <p><span style="font-weight: 400;">To reach consumers in more creative ways with high-quality content, Vodafone Turkey ran campaigns on Taboola. </span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25027" src="https://blog.taboola.com/wp-content/uploads/2022/06/vodafone.png" alt="" width="1238" height="744" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/vodafone.png 1238w, https://blog.taboola.com/wp-content/uploads/2022/06/vodafone-688x413.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/vodafone-1024x615.png 1024w, https://blog.taboola.com/wp-content/uploads/2022/06/vodafone-206x124.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/vodafone-768x462.png 768w" sizes="(max-width: 1238px) 100vw, 1238px" /></p> <p><span style="font-weight: 400;">With Taboola, Vodafone decreased their cost per sale by 42% (MoM), with 11% of display channel sales. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/vodafone">Vodafone case study</a> here.</span></p> <h2><span style="font-weight: 400;">6. 360 Realtors </span></h2> <p><a href="https://www.taboola.com/resources/case-studies/360-realtors"><span style="font-weight: 400;">360 Realtors</span></a><span style="font-weight: 400;"> is the largest real estate consulting company in India. Before working with Taboola, 360 Realtors felt limited in their ability to refine and optimize campaigns. Taboola gave 360 Realtors the resources they needed to broaden their impact and reach homebuyers searching for their ideal residence online.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25026" src="https://blog.taboola.com/wp-content/uploads/2022/06/360-realtors.png" alt="" width="1220" height="768" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/360-realtors.png 1220w, https://blog.taboola.com/wp-content/uploads/2022/06/360-realtors-688x433.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/360-realtors-1024x645.png 1024w, https://blog.taboola.com/wp-content/uploads/2022/06/360-realtors-206x130.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/360-realtors-768x483.png 768w" sizes="(max-width: 1220px) 100vw, 1220px" /></p> <p><span style="font-weight: 400;">As a result, 360 Realtors saw a 100% increase in traffic and a 48% increase in leads generated. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/360-realtors">360 Realtors case study</a> here.</span></p> <h2><span style="font-weight: 400;">7. Renault </span></h2> <p><span style="font-weight: 400;">French car brand </span><a href="https://www.taboola.com/resources/case-studies/renault"><span style="font-weight: 400;">Renault</span></a><span style="font-weight: 400;"> wanted to promote its new Renault Triber, a vehicle halfway between an SUV and a minivan, to international audiences. The launch of the Renault Triber was supported by a 360° communication campaign, integrating Taboola Video to amplify the brand’s message.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25025" src="https://blog.taboola.com/wp-content/uploads/2022/06/renault.png" alt="" width="1188" height="846" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/renault.png 1188w, https://blog.taboola.com/wp-content/uploads/2022/06/renault-688x490.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/renault-1024x729.png 1024w, https://blog.taboola.com/wp-content/uploads/2022/06/renault-206x147.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/renault-768x547.png 768w" sizes="(max-width: 1188px) 100vw, 1188px" /></p> <p><span style="font-weight: 400;">In the first wave of the campaign, the videos received 3 million impressions, 1 million completed views, and an average view-through rate (VTR) of 33%. During the second wave, the videos saw 1.3 million impressions in one month, including 550,000 completed views and an average VTR of 40%. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/renault">Renault case study</a> here</span><span style="font-weight: 400;">.</span></p> <h2><span style="font-weight: 400;">8. 99Acres</span></h2> <p><a href="https://www.taboola.com/resources/case-studies/99-acres"><span style="font-weight: 400;">99Acres</span></a><span style="font-weight: 400;"> is a go-to real estate portal in India, handling all aspects of consumers’ real estate needs—including advertising and searching for properties.</span></p> <p><span style="font-weight: 400;">Faced with the challenge of bringing in more quality traffic than Facebook and Google could provide, 99Acres turned to Taboola.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25028" src="https://blog.taboola.com/wp-content/uploads/2022/06/99acres.png" alt="" width="1116" height="852" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/99acres.png 1116w, https://blog.taboola.com/wp-content/uploads/2022/06/99acres-688x525.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/99acres-1024x782.png 1024w, https://blog.taboola.com/wp-content/uploads/2022/06/99acres-206x157.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/99acres-768x586.png 768w" sizes="(max-width: 1116px) 100vw, 1116px" /></p> <p><span style="font-weight: 400;">99Acres used Taboola sponsored content to distribute campaigns widely, optimize with retargeting, and track audiences using Taboola Pixel. As a result, the brand saw a 4% increase in lead volume per day and 55% of leads generated from retargeting. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/99-acres">99Acres case study</a> here.</span></p> <h2><span style="font-weight: 400;">9. American Comfort </span></h2> <p><a href="https://www.taboola.com/resources/case-studies/american-comfort"><span style="font-weight: 400;">American Comfort</span></a><span style="font-weight: 400;">, a furniture company specializing in high-quality materials, needed to raise awareness and drive sales for a new product.So the brand tapped Taboola to launch in-feed vertical video across the open web.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25030" src="https://blog.taboola.com/wp-content/uploads/2022/06/americancomfort.png" alt="" width="1046" height="1160" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/americancomfort.png 1046w, https://blog.taboola.com/wp-content/uploads/2022/06/americancomfort-688x763.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/americancomfort-923x1024.png 923w, https://blog.taboola.com/wp-content/uploads/2022/06/americancomfort-206x228.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/americancomfort-768x852.png 768w" sizes="(max-width: 1046px) 100vw, 1046px" /></p> <p><span style="font-weight: 400;">American Comfort was surprised to find that Taboola’s non-disruptive video experience generated high-quality leads, sales calls, and more than 130,000 completed video views in just one month. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/american-comfort">American Comfort case study</a> here.</span></p> <h2><span style="font-weight: 400;">10. Pit Viper </span></h2> <p><a href="https://www.taboola.com/resources/case-studies/pit-viper"><span style="font-weight: 400;">Pit Viper</span></a><span style="font-weight: 400;"> builds the functional, fun-loving gear that is serious about taking things less seriously. The Stable is the largest and leading Shopify Plus agency. Pit Viper works with The Stable to reach potential consumers in innovative and exciting ways.</span></p> <p><span style="font-weight: 400;">Pit Viper was looking to increase sales within the US market by reaching audiences outside of search and social channels by purchasing inventory through a private marketplace (PMP).</span></p> <p><span style="font-weight: 400;">The Stable launched a Taboola sponsored content campaign to promote Pit Viper product landing pages. The Stable worked with Taboola on Pit Viper’s behalf through The Trade Desk to capture people who had seen or interacted with ads previously, and retarget them to achieve their ROAS goals. The Stable also used Taboola’s contextual targeting abilities, to reach people who were already reading about their brand.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25032" src="https://blog.taboola.com/wp-content/uploads/2022/06/pit-viper.png" alt="" width="960" height="600" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/pit-viper.png 960w, https://blog.taboola.com/wp-content/uploads/2022/06/pit-viper-688x430.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/pit-viper-206x129.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/pit-viper-768x480.png 768w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p><span style="font-weight: 400;">With Taboola, The Stable was able to achieve a 700% ROAS for Pit Viper, which was 2x their ROAS goal. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/pit-viper">Pit Viper case study</a> here.</span></p> <h2><span style="font-weight: 400;">11. StartEngine </span></h2> <p><a href="https://www.taboola.com/resources/case-studies/startengine-island-brands"><span style="font-weight: 400;">StartEngine</span></a><span style="font-weight: 400;"> was founded with the goal of helping entrepreneurs achieve their dreams by removing funding barriers. Island Brands USA is a premium beer brand with a mission to bring better, cleaner beer to the world.</span></p> <p><span style="font-weight: 400;">StartEngine turned to Taboola to help Islands Brands find new investors outside of search and social platforms. Together, they launched a sponsored content campaign, which ran on Taboola’s network of premium websites on the open web; including news sites, blogs, online magazines and other digital properties. The campaign included Taboola’s image and motion ad creative formats, which impacted ROAS for Island Brands by 113%.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25034" src="https://blog.taboola.com/wp-content/uploads/2022/06/startengine.png" alt="" width="960" height="600" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/startengine.png 960w, https://blog.taboola.com/wp-content/uploads/2022/06/startengine-688x430.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/startengine-206x129.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/startengine-768x480.png 768w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p><span style="font-weight: 400;">Overall, StartEngine was able to achieve an overall 171% ROAS for Island Brands with Taboola, allowing them to meet their investment goals. All campaigns ran for a month and a half, and in that short amount of time, were able to drive over $34,000 in investments for Island Brands. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/startengine-island-brands">StartEngine case study</a> here.</span></p> <h2><span style="font-weight: 400;">12. AIG</span></h2> <p><a href="https://www.taboola.com/resources/case-studies/aig"><span style="font-weight: 400;">American International Group, Inc. (AIG)</span></a><span style="font-weight: 400;"> is a leading global insurance organization that provides a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. In Israel, AIG is a direct to consumer company that doesn’t use agents.</span></p> <p><span style="font-weight: 400;">AIG was eager to increase demand for its mortgage insurance by educating consumers with digital strategies. AIG Israel used Taboola Video to increase awareness and retarget the visitors who view at least 60% of the video.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25029" src="https://blog.taboola.com/wp-content/uploads/2022/06/aig.png" alt="" width="1600" height="1061" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/aig.png 1600w, https://blog.taboola.com/wp-content/uploads/2022/06/aig-688x456.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/aig-1024x679.png 1024w, https://blog.taboola.com/wp-content/uploads/2022/06/aig-206x137.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/aig-768x509.png 768w, https://blog.taboola.com/wp-content/uploads/2022/06/aig-1536x1019.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></p> <p><span style="font-weight: 400;">With Taboola, AIG Israel saw that out of five digital marketing channels, 50% of people who made a purchase after viewing this campaign started their buyer journey with Taboola. In addition, the campaign reached 400,000 people, and uplifted purchase intent by 30% in just 30 days. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/aig">AIG case study</a> here.</span></p> <h2><span style="font-weight: 400;">13. Nespresso</span></h2> <p><a href="https://www.taboola.com/resources/case-studies/nespresso"><span style="font-weight: 400;">The Nespresso company</span></a><span style="font-weight: 400;"> is an autonomous globally managed business of the Nestlé Group. Nespresso is present in over 60 countries, counts over 12,000 employees worldwide and has been in Thailand since 2015.</span></p> <p><span style="font-weight: 400;">The brand needed to reach new audiences with the distribution of advertorial content outside of traditional distribution channels like search and display. Nespresso used Taboola’s discovery platform to distribute advertorials with sponsored content and reach new audiences on premium digital properties, mobile carriers and device manufacturers.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25031" src="https://blog.taboola.com/wp-content/uploads/2022/06/nespresso.png" alt="" width="967" height="600" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/nespresso.png 967w, https://blog.taboola.com/wp-content/uploads/2022/06/nespresso-688x427.png 688w, https://blog.taboola.com/wp-content/uploads/2022/06/nespresso-206x128.png 206w, https://blog.taboola.com/wp-content/uploads/2022/06/nespresso-768x477.png 768w" sizes="(max-width: 967px) 100vw, 967px" /></p> <p><span style="font-weight: 400;">For Nespresso Thailand, 85% of traffic to advertorial pages is delivered by Taboola. They also see double the session duration and a 10x lower average cost per page view than any other channel. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/nespresso">Nespresso case study</a> here.</span></p> <h2><span style="font-weight: 400;">14. Sony Pictures </span></h2> <p><a href="https://www.taboola.com/resources/case-studies/sony-pictures"><span style="font-weight: 400;">Sony Pictures Entertainment (SPE)</span></a><span style="font-weight: 400;"> is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE (Thailand) Ltd. opened an office in April 2017 after being part of Joint Venture with Walt Disney (Thailand) for almost 20 years.</span></p> <p><span style="font-weight: 400;">SPE Thailand wanted to drive large amounts of awareness and ticket sales for upcoming movie releases—specifically Venom (Oct. 2018), Goosebumps: Haunted Halloween (Dec. 2018) and Spider-Man into the Spider-Verse (Jan. 2019). So they worked with Taboola to reach a wider range of target and prospective audiences on premium publisher sites across tablet and mobile devices.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25033" src="https://blog.taboola.com/wp-content/uploads/2022/06/sony-pictures.jpg" alt="" width="967" height="600" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/sony-pictures.jpg 967w, https://blog.taboola.com/wp-content/uploads/2022/06/sony-pictures-688x427.jpg 688w, https://blog.taboola.com/wp-content/uploads/2022/06/sony-pictures-206x128.jpg 206w, https://blog.taboola.com/wp-content/uploads/2022/06/sony-pictures-768x477.jpg 768w" sizes="(max-width: 967px) 100vw, 967px" /></p> <p><span style="font-weight: 400;">With Taboola, SPE Thailand has seen over 194,000 completed video views and over 411,000 impressions. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/sony-pictures">Sony Pictures case study</a> here.</span></p> <h2><span style="font-weight: 400;">15. Universal Music Group </span></h2> <p><a href="https://www.taboola.com/resources/case-studies/universal-music-group-metallica"><span style="font-weight: 400;">Universal Music Group (UMG)</span></a><span style="font-weight: 400;"> is the world’s leading music company, operating in over 60 countries. Universal Music Germany’s Marketing Labs creates—together with UMG’s labels and where needed with external partners—pioneering campaigns, tools and communication channels for UMG’s artists.</span></p> <p><span style="font-weight: 400;">To promote Metallica’s 2020 album release, S&M2, they were looking to reach high-quality audiences that are traditionally hard to reach on social networks in the German Market. So they turned to Taboola High Impact, Taboola’s solution for brand awareness, to distribute high-quality audiences on premium publisher sites with video.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25035" src="https://blog.taboola.com/wp-content/uploads/2022/06/universal.jpg" alt="" width="967" height="600" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/universal.jpg 967w, https://blog.taboola.com/wp-content/uploads/2022/06/universal-688x427.jpg 688w, https://blog.taboola.com/wp-content/uploads/2022/06/universal-206x128.jpg 206w, https://blog.taboola.com/wp-content/uploads/2022/06/universal-768x477.jpg 768w" sizes="(max-width: 967px) 100vw, 967px" /></p> <p><span style="font-weight: 400;">UMG saw 260,000 video impressions from Metallica music fans in just four weeks through highly impactful hero placements on publisher homepages. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/universal-music-group-metallica">Universal Music Group case study</a> here.</span></p> <h2><span style="font-weight: 400;">16. World Vision</span></h2> <p><a href="https://www.taboola.com/resources/case-studies/world-vision"><span style="font-weight: 400;">World Vision</span></a><span style="font-weight: 400;"> is a global NGO that strives for the children and communities in the world’s most vulnerable environments to emerge from poverty and inequality. This involves acquiring donations from interested patrons, using new digital marketing channels.</span></p> <p><span style="font-weight: 400;">In the Korean market, digital media is heavily concentrated on certain popular search channels. For World Vision, these channels performed well, but not at the CPA desired. World Vision expanded to a variety of digital channels, one of which was Taboola. The Taboola team assisted World Vision campaign strategy, creative images, and headline variations.</span></p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-25036" src="https://blog.taboola.com/wp-content/uploads/2022/06/world-vision.png" alt="" width="670" height="450" srcset="https://blog.taboola.com/wp-content/uploads/2022/06/world-vision.png 670w, https://blog.taboola.com/wp-content/uploads/2022/06/world-vision-206x138.png 206w" sizes="(max-width: 670px) 100vw, 670px" /></p> <p><span style="font-weight: 400;">The result? World Vision was able to generate over 100+ monthly renewing donations, and a 40% lower CPA than other display channels, and saw larger scale than with popular search channels. </span><span style="font-weight: 400;">Read the full <a href="https://www.taboola.com/resources/case-studies/world-vision">WorldVision case study</a> here.</span></p> <h2><span style="font-weight: 400;">17. TUI Group</span></h2> <p><a href="https://www.taboola.com/resources/case-studies/tui-group-passenger-6a"><span style="font-weight: 400;">P6A</span></a><span style="font-weight: 400;"> is the digital flagship editorial brand of TUI, the world’s largest tourism group. Their objective is to awaken the desire to travel through inspirational and topic-driven stories while suggesting the perfect offer or package to meet those needs.</span></p> <p> </p> <p><span style="font-weight: 400;">For P6A’s “Visit Britain” campaign in India, the brand aimed to drive awareness, qualified traffic, and sales. P6A began using Taboola when they didn’t see the competitive pricing desired by using another discovery campaign platform. TUI’s editorial brand leveraged both platforms for content distribution simultaneously.</span></p> <p><span style="font-weight: 400;">Working with Taboola, P6A obtained more than 317+M impressions that converted into 249,820 visits to articles on P6A and TUI India. 4,329 of those users decided to visit pages that included TUI packages. This resulted in 96 bookings through TUI India, and 600 overnights. </span><a href="https://www.taboola.com/resources/case-studies/tui-group-passenger-6a"><span style="font-weight: 400;">Read the full TUI Group case study here.</span></a></p> <h2><span style="font-weight: 400;">Effectiveness of Native Advertising</span></h2> <p><span style="font-weight: 400;">Spending on native advertising has risen dramatically for years. But, why is native advertising an effective digital advertising technique? When pitting </span><a href="https://blog.taboola.com/native-ads-vs-display-ads/"><span style="font-weight: 400;">native ads vs. display ads</span></a><span style="font-weight: 400;">, the answer comes down to a few simple points: </span></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Native ads are non-interruptive, allowing site visitors to interact with the content naturally as they browse the page. </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Native ads are contextually relevant to the content the visitor was searching for, so they naturally stand a better chance of earning attention. (Power move: this makes native ads more valuable than traditional display ads for SEO purposes as well.)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Native ads look and feel like part of the site where they appear, so they benefit from the implied endorsement of the site or influencer whose content frames the ad. </span></li> </ol> <p><span style="font-weight: 400;">For more real-world examples, take a look at some </span><a href="https://www.taboola.com/resources/case-studies/max"><span style="font-weight: 400;">native advertising effectiveness study</span></a><span style="font-weight: 400;"> results. </span></p> <p><span style="font-weight: 400;">That’s it! In this guide, we’ve shared some native advertising examples for 2022, and there’s only more to come. You’ve seen how other companies have handled their native advertising strategies. Now, it’s over to you to get started with Taboola’s </span><a href="https://www.taboola.com/native-advertising"><span style="font-weight: 400;">native advertising</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">For further reading in this area, check out these resources:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://blog.taboola.com/native-advertising-vs-content-marketing-a-comparison/"><span style="font-weight: 400;">Native Advertising vs. Content Marketing: A Comparison</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://blog.taboola.com/newest-native-advertising-trends/"><span style="font-weight: 400;">Marketing Trends 2022: Trends in Native Advertising</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://blog.taboola.com/branded-content-vs-native-advertising-whats-the-difference/"><span style="font-weight: 400;">Branded Content vs. Native Advertising</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://blog.taboola.com/what-are-the-pros-and-cons-of-native-advertising/"><span style="font-weight: 400;">Pros and Cons of Native Advertising</span></a></li> </ul> <div class="single-post-share-buttons"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.taboola.com/effective-native-advertising-examples/&t=Native Advertising Examples: 17 of the Best and Most Inspiring Native Ads" title="Facebook Share Button" rel="nofollow noopener" target="_blank" class="share-button facebook"> </a> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://blog.taboola.com/effective-native-advertising-examples/" title="Linkedin Share Button" rel="nofollow noopener" target="_blank" class="share-button linkedin"> </a> <a href="https://twitter.com/intent/tweet?text=Native Advertising Examples: 17 of the Best and Most Inspiring Native 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