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type="text/javascript"> var waitForGlobal = function(key, callback) { if (window[key]) { callback(); } else { setTimeout(function() { waitForGlobal(key, callback); }, 100); } }; </script><div class="col-xs-12"> <div class="row"> <div id="featured" style="background-image: linear-gradient( rgba(0, 0, 0, 0.7), rgba(0, 0, 0, 0.7) ), url(https://blog.taboola.com/wp-content/uploads/2024/10/blg-Abby_Launch-Desktop-v01-1.png)"> <div class="container centeriko"> <span class="post-category"><a href="https://blog.taboola.com/category/advertisers-and-marketers/">Advertisers & Marketers</a></span> <h1>Who is Abby? 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Automate Optimizations" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2024/07/6381606-shutterstock_1517141402-2-400x400.jpg" alt="To Minimize Ad Waste, Automate Optimizations"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/category/performance-marketing/">Performance Marketing</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 11 July 2024 </div> <div class="title"> <h4><a href="https://blog.taboola.com/reduce-ad-waste/" title="To Minimize Ad Waste, Automate Optimizations">To Minimize Ad Waste, Automate Optimizations</a></h4> </div> <div class="excerpt"> <p>Custom Rules lets advertisers trigger actions, like blocking publishers after spending without conversions, enhancing campaigns with features like better site visibility and rule duplication.</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/reduce-ad-waste/" title="To Minimize Ad Waste, Automate Optimizations"> Read more <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-28911"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/create-ads-effortlessly/" title="GenAI Ad Maker: A New Way to Create High-Quality Ads Effortlessly"> <img src="https://blog.taboola.com/wp-content/uploads/2024/03/shutterstock_583872667-250x250.jpg" alt="GenAI Ad Maker: A New Way to Create High-Quality Ads Effortlessly" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2024/03/shutterstock_583872667-250x250.jpg" alt="GenAI Ad Maker: A New Way to Create High-Quality Ads Effortlessly"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/category/content-marketing/">Content Marketing</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 26 March 2024 </div> <div class="title"> <h4><a href="https://blog.taboola.com/create-ads-effortlessly/" title="GenAI Ad Maker: A New Way to Create High-Quality Ads Effortlessly">GenAI Ad Maker: A New Way to Create High-Quality Ads Effortlessly</a></h4> </div> <div class="excerpt"> <p>GenAI Ad Maker helps kickstart your ad campaigns on Taboola with ease, and generate more efficient, high-quality assets to improve performance at scale.</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/create-ads-effortlessly/" title="GenAI Ad Maker: A New Way to Create High-Quality Ads Effortlessly"> Read more <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 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href="https://blog.taboola.com/maximize-conversions/" title="Optimize Native Ad Performance at Scale with Maximize Conversions">Optimize Native Ad Performance at Scale with Maximize Conversions</a></h4> </div> <div class="excerpt"> <p>Taboola’s Maximize Conversions bidding strategy helps advertisers drive more conversions and improve performance at scale.</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/maximize-conversions/" title="Optimize Native Ad Performance at Scale with Maximize Conversions"> Read more <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> <div class="normal_post"> <h2><span>All Stories</span></h2> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-29798"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/somos-taboolalife/" title="How SOMOS 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src="https://blog.taboola.com/wp-content/uploads/2022/08/shutterstock_712685245-400x400.jpg" alt="Amazon Prime Day & Big Deal Days 2024: Lessons for This Year’s Holiday Campaigns"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/category/content-marketing/">Content Marketing</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 11 November 2024 </div> <div class="title"> <h4><a href="https://blog.taboola.com/amazon-prime-day-recap/" title="Amazon Prime Day & Big Deal Days 2024: Lessons for This Year’s Holiday Campaigns">Amazon Prime Day & Big Deal Days 2024: Lessons for This Year’s Holiday Campaigns</a></h4> </div> <div class="excerpt"> <p>Discover how Amazon Prime Day’s data reveals consumer trends that advertisers and publishers can use to optimize their campaigns and content for the next shopping events, including the holiday season.</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/amazon-prime-day-recap/" title="Amazon Prime Day & Big Deal Days 2024: Lessons for This Year’s Holiday Campaigns"> Read more <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-29762"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/nlu-leader-allen-chang-taboolalife/" title="#MyMoment: From Data Scientist to Team Lead – Allen Chang’s Impact on Taboola R&D"> <img src="https://blog.taboola.com/wp-content/uploads/2024/11/pst-My_Moment-Allen_Chang_Blog-v01-3-400x400.png" alt="#MyMoment: From Data Scientist to Team Lead – Allen Chang’s Impact on Taboola R&D" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2024/11/pst-My_Moment-Allen_Chang_Blog-v01-3-400x400.png" alt="#MyMoment: From Data Scientist to Team Lead – Allen Chang’s Impact on Taboola R&D"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/category/taboola-life/">Taboola Life</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 4 November 2024 </div> <div class="title"> <h4><a href="https://blog.taboola.com/nlu-leader-allen-chang-taboolalife/" title="#MyMoment: From Data Scientist to Team Lead – Allen Chang’s Impact on Taboola R&D">#MyMoment: From Data Scientist to Team Lead – Allen Chang’s Impact on Taboola R&D</a></h4> </div> <div class="excerpt"> <p>Allen Chang, Taboola’s R&D Team Lead, reflects on his journey from Data Scientist to leading projects in AI-driven content solutions, sharing his growth and impact on NLU systems and team development.</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/nlu-leader-allen-chang-taboolalife/" title="#MyMoment: From Data Scientist to Team Lead – Allen Chang’s Impact on Taboola R&D"> Read more <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-29755"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/media-buying/" title="Balancing Quality and Scale: Experts Share How to Cut Through Media Buying Chaos"> <img src="https://blog.taboola.com/wp-content/uploads/2024/10/unnamed-400x400.jpg" alt="Balancing Quality and Scale: Experts Share How to Cut Through Media Buying Chaos" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2024/10/unnamed-400x400.jpg" alt="Balancing Quality and Scale: Experts Share How to Cut Through Media Buying Chaos"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/category/advertisers-and-marketers/">Advertisers & Marketers</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 1 November 2024 </div> <div class="title"> <h4><a href="https://blog.taboola.com/media-buying/" title="Balancing Quality and Scale: Experts Share How to Cut Through Media Buying Chaos">Balancing Quality and Scale: Experts Share How to Cut Through Media Buying Chaos</a></h4> </div> <div class="excerpt"> <p>Explore how industry experts tackle media buying challenges and offer actionable tips to balance quality and scale while avoiding low-quality MFA websites and optimizing ad placements. Please create an author profile for Maria if she doesn’t already have one. We’ll get her details later.</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/media-buying/" title="Balancing Quality and Scale: Experts Share How to Cut Through Media Buying Chaos"> Read more <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-29747"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/katia-guzman-taboolalife/" title="A Sistas in Sales Feature: Katia Guzman’s Journey from Hospitality to Sales Leadership at Taboola"> <img src="https://blog.taboola.com/wp-content/uploads/2024/10/image1-400x400.png" alt="A Sistas in Sales Feature: Katia Guzman’s Journey from Hospitality to Sales Leadership at Taboola" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2024/10/image1-400x400.png" alt="A Sistas in Sales Feature: Katia Guzman’s Journey from Hospitality to Sales Leadership at Taboola"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/category/taboola-life/">Taboola Life</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 29 October 2024 </div> <div class="title"> <h4><a href="https://blog.taboola.com/katia-guzman-taboolalife/" title="A Sistas in Sales Feature: Katia Guzman’s Journey from Hospitality to Sales Leadership at Taboola">A Sistas in Sales Feature: Katia Guzman’s Journey from Hospitality to Sales Leadership at Taboola</a></h4> </div> <div class="excerpt"> <p>From starting her career in hospitality to leading the US & LATAM SMB Publisher Partnerships team at Taboola, Katia Guzman offers insights into how her transferable skills prepped her for success as a sales leader at Taboola.</p> <div class="read_more"> <a class="btn read_more" href="https://blog.taboola.com/katia-guzman-taboolalife/" title="A Sistas in Sales Feature: Katia Guzman’s Journey from Hospitality to Sales Leadership at Taboola"> Read more <i class="fa fa-chevron-right" aria-hidden="true"></i><i class="fa fa-chevron-right" aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> <div class="col-xs-12 col-md-11 post_in_loop"> <div class="row post post-id-29734"> <div class="col-xs-12 col-sm-4 image-post "> <div class="row"> <a class="resizeMe" href="https://blog.taboola.com/holiday-marketing-checklist/" title="Your Ultimate Holiday Ad Campaign Checklist: Plan, Optimize, and Win with Taboola"> <img src="https://blog.taboola.com/wp-content/uploads/2024/10/shutterstock_1232780131-400x400.jpg" alt="Your Ultimate Holiday Ad Campaign Checklist: Plan, Optimize, and Win with Taboola" class="image-post-mobile"/> <img src="https://blog.taboola.com/wp-content/uploads/2024/10/shutterstock_1232780131-400x400.jpg" alt="Your Ultimate Holiday Ad Campaign Checklist: Plan, Optimize, and Win with Taboola"/> </a> </div> </div> <div class="col-xs-12 col-sm-8 contact-post"> <div class="list_cat"> <ul> <li class="post-category"><a href="https://blog.taboola.com/category/agencies/">Agencies</a></li> </ul> </div> <i class="middot"> </i> <div class="time"> 23 October 2024 </div> <div class="title"> <h4><a href="https://blog.taboola.com/holiday-marketing-checklist/" title="Your Ultimate Holiday Ad Campaign Checklist: Plan, Optimize, and Win with Taboola">Your Ultimate Holiday Ad Campaign Checklist: Plan, Optimize, and Win with Taboola</a></h4> </div> <div class="excerpt"> <p>Maximize your holiday sales with Taboola’s checklist. 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menu-item-type-custom menu-item-object-custom menu-item-27094"><a href="https://blog.taboola.com/affiliate-marketing-promotion-methods/">Affiliate Marketing Strategies</a></li> <li id="menu-item-26879" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26879"><a href="https://blog.taboola.com/affiliate-marketing-tools-for-beginners/">Tools for Affiliate Marketing</a></li> <li id="menu-item-26876" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26876"><a href="https://blog.taboola.com/affiliate-marketing-products/">Top Selling Affiliate Products</a></li> <li id="menu-item-25945" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-25945"><a href="https://blog.taboola.com/high-ticket-affiliate-programs-products/">High Ticket Affiliate Marketing</a></li> <li id="menu-item-26949" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26949"><a 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