AIG | Taboola.com

<!DOCTYPE html> <html lang="en-US"> <head>  <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com" /> <script type='text/javascript' id='vwoCode'> window._vwo_code || (function() { var account_id=750209, version=2.0, settings_tolerance=2000, hide_element='body', hide_element_style = 'opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important', /* DO NOT EDIT BELOW THIS LINE */ f=false,w=window,d=document,v=d.querySelector('#vwoCode'),cK='_vwo_'+account_id+'_settings',cc={};try{var c=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=c&&typeof c==='object'?c:{}}catch(e){}var stT=cc.stT==='session'?w.sessionStorage:w.localStorage;code={use_existing_jquery:function(){return typeof use_existing_jquery!=='undefined'?use_existing_jquery:undefined},library_tolerance:function(){return typeof library_tolerance!=='undefined'?library_tolerance:undefined},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return typeof cc.hE==='string'?cc.hE:hide_element},getVersion:function(){return version},finish:function(){if(!f){f=true;var e=d.getElementById('_vis_opt_path_hides');if(e)e.parentNode.removeChild(e)}},finished:function(){return f},load:function(e){var t=this.getSettings(),n=d.createElement('script'),i=this;if(t){n.textContent=t;d.getElementsByTagName('head')[0].appendChild(n);if(!w.VWO||VWO.caE){stT.removeItem(cK);i.load(e)}}else{n.fetchPriority='high';n.src=e;n.type='text/javascript';n.onerror=function(){_vwo_code.finish()};d.getElementsByTagName('head')[0].appendChild(n)}},getSettings:function(){try{var e=stT.getItem(cK);if(!e){return}e=JSON.parse(e);if(Date.now()>e.e){stT.removeItem(cK);return}return e.s}catch(e){return}},init:function(){if(d.URL.indexOf('__vwo_disable__')>-1)return;var e=this.settings_tolerance();w._vwo_settings_timer=setTimeout(function(){_vwo_code.finish();stT.removeItem(cK)},e);var t=d.currentScript,n=d.createElement('style'),i=this.hide_element(),r=t&&!t.async&&i?i+this.hide_element_style():'',c=d.getElementsByTagName('head')[0];n.setAttribute('id','_vis_opt_path_hides');v&&n.setAttribute('nonce',v.nonce);n.setAttribute('type','text/css');if(n.styleSheet)n.styleSheet.cssText=r;else n.appendChild(d.createTextNode(r));c.appendChild(n);this.load('https://dev.visualwebsiteoptimizer.com/j.php?a='+account_id+'&u='+encodeURIComponent(d.URL)+'&vn='+version)}};w._vwo_code=code;code.init();})(); </script>   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PC4JX7'); </script>  <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="viewport" content="width=device-width,initial-scale=1"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <link rel="alternate" href="https://www.taboola.com/resources/case-studies/aig" hreflang="en" /> <link rel="alternate" href="https://www.taboola.com/fr/resources/case-studies/aig" hreflang="fr" /> <link rel="alternate" href="https://www.taboola.com/es/resources/case-studies/aig" hreflang="es" /> <link rel="alternate" href="https://www.taboola.com/de/resources/case-studies/aig" hreflang="de" /> <link rel="alternate" href="https://www.taboola.com/pt/resources/case-studies/aig" hreflang="pt" /> <link rel="alternate" href="https://www.taboola.com/zh-hans/resources/case-studies/aig" hreflang="zh-CN" /> <link rel="alternate" href="https://www.taboola.com/zh-hant/resources/case-studies/aig" hreflang="zh-TW" /> <link rel="alternate" href="https://www.taboola.com/ko/resources/case-studies/aig" hreflang="ko" /> <link rel="alternate" href="https://www.taboola.com/ja/resources/case-studies/aig" hreflang="ja" /> <link rel="alternate" href="https://www.taboola.com/it/resources/case-studies/aig" hreflang="it" /> <link rel="alternate" href="https://www.taboola.com/ru/resources/case-studies/aig" hreflang="ru" /> <link rel="alternate" href="https://www.taboola.com/pl/resources/case-studies/aig" hreflang="pl" /> <link rel="alternate" href="https://www.taboola.com/tr/resources/case-studies/aig" hreflang="tr" />  <title>AIG | Taboola.com</title> <link rel="canonical" href="https://www.taboola.com/resources/case-studies/aig" /> <meta property="og:locale" content="en_US" /> <meta property="og:locale:alternate" content="fr_FR" /> <meta property="og:locale:alternate" content="es_ES" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:locale:alternate" content="pt_PT" /> <meta property="og:locale:alternate" content="zh_CN" /> <meta property="og:locale:alternate" content="zh_TW" /> <meta property="og:locale:alternate" content="ko_KR" /> <meta property="og:locale:alternate" content="ja_JP" /> <meta property="og:locale:alternate" content="it_IT" /> <meta property="og:locale:alternate" content="ru_RU" /> <meta property="og:locale:alternate" content="pl_PL" /> <meta property="og:locale:alternate" content="tr_TR" /> <meta property="og:type" content="article" /> <meta property="og:title" content="AIG" /> <meta property="og:url" content="https://www.taboola.com/resources/case-studies/aig" /> <meta property="og:site_name" content="Taboola.com" /> <meta property="article:publisher" content="https://www.facebook.com/Taboola/" /> <meta property="article:modified_time" content="2021-10-20T18:33:33+00:00" /> <meta property="og:image" content="https://www.taboola.com//wp-content/uploads/2020/07/thumbnail_1200x630.jpg" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@taboola" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.taboola.com/resources/case-studies/aig","url":"https://www.taboola.com/resources/case-studies/aig","name":"AIG | Taboola.com","isPartOf":{"@id":"https://www.taboola.com/#website"},"datePublished":"2020-06-25T21:21:47+00:00","dateModified":"2021-10-20T18:33:33+00:00","breadcrumb":{"@id":"https://www.taboola.com/resources/case-studies/aig#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.taboola.com/resources/case-studies/aig"]}]},{"@type":"BreadcrumbList","@id":"https://www.taboola.com/resources/case-studies/aig#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.taboola.com/"},{"@type":"ListItem","position":2,"name":"Case Study","item":"https://www.taboola.com/resources/case-studies"},{"@type":"ListItem","position":3,"name":"AIG"}]},{"@type":"WebSite","@id":"https://www.taboola.com/#website","url":"https://www.taboola.com/","name":"Taboola.com","description":"Content Discovery & Native Advertising","publisher":{"@id":"https://www.taboola.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.taboola.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.taboola.com/#organization","name":"Taboola","url":"https://www.taboola.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.taboola.com/#/schema/logo/image/","url":"https://www.taboola.com//wp-content/uploads/2021/11/taboola_logo_dark_blue-2.png","contentUrl":"https://www.taboola.com//wp-content/uploads/2021/11/taboola_logo_dark_blue-2.png","width":3013,"height":730,"caption":"Taboola"},"image":{"@id":"https://www.taboola.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Taboola/","https://x.com/taboola","http://www.linkedin.com/company/taboola","https://www.instagram.com/taboola/","https://www.xing.com/pages/taboola","https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm","https://www.kununu.com/de/taboola-europe-limited4","https://www.wikidata.org/wiki/Q18154756","https://en.wikipedia.org/wiki/Taboola","https://de.wikipedia.org/wiki/Taboola","https://es.wikipedia.org/wiki/Taboola","https://fr.wikipedia.org/wiki/Taboola","https://pt.wikipedia.org/wiki/Taboola","https://it.wikipedia.org/wiki/Taboola","https://he.wikipedia.org/wiki/טבולה.קום","https://omr.com/de/reviews/product/taboola","https://www.thedrum.com/profile/taboola","https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola","https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/","https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html","https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"]}]}</script>  <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='taboola-cache-manager-css' href='https://www.taboola.com//wp-content/plugins/taboola-cache-manager/public/css/taboola-cache-manager-public.css?ver=1.3.2' type='text/css' media='all' /> <script type="text/javascript" src="https://www.taboola.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.taboola.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://www.taboola.com//wp-content/plugins/taboola-cache-manager/public/js/taboola-cache-manager-public.js?ver=1.3.2" id="taboola-cache-manager-js"></script> <style> .lang-item-he { display: none !important; } </style><link rel="icon" href="https://www.taboola.com//wp-content/uploads/2020/04/favicon.png" sizes="32x32" /> <link rel="icon" href="https://www.taboola.com//wp-content/uploads/2020/04/favicon.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.taboola.com//wp-content/uploads/2020/04/favicon.png" /> <meta name="msapplication-TileImage" content="https://www.taboola.com//wp-content/uploads/2020/04/favicon.png" /> <style>:root{--dark-blue:#054164;--deep-blue:#004b7a;--taboola-blue:#00659f;--happy-blue:#008acb;--sky-blue:#00b5d9;--red:#e86861;--yellow:#ffca0a;--green:#54bd86;--dark-green:#00a86d;--teal:#00cb84;--cyan:#66d5db;--purple:#4472c4;--white:#fff;--light-gray:#e1e1e1;--gray:#7b7b7b;--gray-dark:#333333;--primary:#054164;--secondary:#00659f;--success:#54bd86;--info:#66d5db;--warning:#ffca0a;--danger:#e86861;--light:#f1f1f1;--dark:#333333;--breakpoint-xxxs:0;--breakpoint-xxs:360px;--breakpoint-xs:411px;--breakpoint-sm:576px;--breakpoint-md:768px;--breakpoint-lg:992px;--breakpoint-xlg:1024px;--breakpoint-xl:1200px;--breakpoint-xxl:1520px;--font-family-sans-serif:-apple-system,BlinkMacSystemFont,Poppins-Regular,"Segoe UI",Roboto,Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji";--font-family-monospace:SFMono-Regular,Menlo,Monaco,Consolas,"Liberation Mono","Courier New",monospace}html{box-sizing:border-box;-ms-overflow-style:scrollbar}*,::after,::before{box-sizing:inherit}a,article,body,div,h1,h2,h3,header,html,iframe,img,li,nav,p,section,span,ul{margin:0;padding:0;border:0;font-size:100%;font:inherit;vertical-align:baseline}article,header,nav,section{display:block}body{line-height:1}ul{list-style:none}.container{width:100%;padding-right:15px;padding-left:15px;margin-right:auto;margin-left:auto}.row{display:flex;flex-wrap:wrap;margin-right:-15px;margin-left:-15px}.col-12,.col-lg-5,.col-lg-7,.col-md-9,.col-sm-8,.col-xl-4,.col-xl-6{position:relative;width:100%;padding-right:15px;padding-left:15px}.col-12{flex:0 0 100%;max-width:100%}.align-middle{vertical-align:middle!important}.border-bottom{border-bottom:1px solid #e1e1e1!important}.d-none{display:none!important}.d-inline-block{display:inline-block!important}.d-block{display:block!important}.d-flex{display:flex!important}.justify-content-between{justify-content:space-between!important}.align-items-center{align-items:center!important}.mx-1{margin-right:.25rem!important}.ml-1,.mx-1{margin-left:.25rem!important}.mt-2{margin-top:.5rem!important}.mr-2{margin-right:.5rem!important}.mt-3{margin-top:1rem!important}.mt-4,.my-4{margin-top:1.5rem!important}.mb-4,.my-4{margin-bottom:1.5rem!important}.mt-5{margin-top:3rem!important}.mb-5{margin-bottom:3rem!important}.py-1{padding-top:.25rem!important}.py-1{padding-bottom:.25rem!important}.py-2{padding-top:.5rem!important}.py-2{padding-bottom:.5rem!important}.py-5{padding-top:3rem!important}.py-5{padding-bottom:3rem!important}.text-uppercase{text-transform:uppercase!important}.text-white{color:#fff!important}.text-dark{color:#333!important}.text-decoration-none{text-decoration:none!important}@font-face{font-family:Poppins-Light;font-weight:400;font-style:normal;src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Light.eot);src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Light.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Light.woff2) format("woff2"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Light.woff) format("woff"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Light.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins-Regular;font-weight:400;font-style:normal;src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Regular.eot);src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Regular.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Regular.woff2) format("woff2"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Regular.woff) format("woff"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Regular.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins-Medium;font-weight:400;font-style:normal;src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Medium.eot);src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Medium.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Medium.woff2) format("woff2"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Medium.woff) format("woff"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Medium.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins-Bold;font-weight:400;font-style:normal;src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Bold.eot);src:url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Bold.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Bold.woff2) format("woff2"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Bold.woff) format("woff"),url(/wp-content/themes/taboola/dist/fonts/poppins/Poppins-Bold.ttf) format("truetype");font-display:swap}body{font-family:Poppins-regular,Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;color:#555}h1{font-family:Poppins-Bold,Helvetica,Arial,sans-serif;font-weight:700!important;font-size:2.25rem}h2{font-family:Poppins-Medium,Helvetica,Arial,sans-serif;font-weight:500!important;font-size:1.25rem}h2.font-size-lg{font-size:1.5rem}h3{font-family:Poppins-Bold,Helvetica,Arial,sans-serif;font-weight:500!important;font-size:1.125rem}h3.font-size-sm{font-size:1rem}a,li,p,span{font-family:Poppins-Light,Helvetica,Arial,sans-serif;font-weight:300;font-size:16px;font-size:1rem;line-height:1.3}a.font-size-sm,li.font-size-sm,span.font-size-sm{font-size:.875rem}p.font-size-md{font-size:1rem}li.font-size-xl{font-size:1.25rem}.text--white{color:#fff}.text--small{font-size:12px}.text--large{font-size:18px}.line-height-1{line-height:1!important}.line-height-3{line-height:1.3!important}.line-height-4{line-height:1.4!important}.font-weight-medium{font-family:Poppins-medium,Helvetica,Arial,sans-serif;font-weight:500!important}.color-taboola-blue{color:#00659f}.color-light-gray{color:#7b7b7b}.letter-spacing-1{letter-spacing:1px}input,input[type=checkbox]{box-sizing:border-box}.btn{display:inline-block;text-decoration:none;text-align:center;white-space:nowrap}.btn--pill{border-radius:50px}.btn--outline-white{border:1px solid #fff;background:0 0;color:#fff}.btn--extra-small{font-size:.75rem;padding:7px 15px 5px}a.skip-main{left:-999px;position:absolute;top:auto;width:1px;height:1px;overflow:hidden;z-index:-999}.background-cover-image{background-position:center;background-size:cover;background-repeat:no-repeat}body,html{scroll-behavior:smooth}body{overflow-x:hidden}hr{display:block;height:1px;border:0;border-top:1px solid #e1e1e1}a{color:#008acb}.site-header{position:fixed;width:100%;left:0;top:0;right:0;padding:16px 0;z-index:999}.site-header a{text-decoration:none}.site-header__logo{width:95px;height:23px}.site-header__logo path{fill:#fff}.site-header__main-nav{position:fixed;right:-100%;top:64px;height:calc(100vh - 67px);width:65%;max-width:300px;background:#fff;overflow-y:scroll;box-shadow:0 0 0 0 #fff,0 -18px 0 0 #fff,0 5px 0 0 #fff,0 0 5px 0 rgba(0,0,0,.2)}.site-header__main-nav li{position:relative;border-top:1px solid #b7b7b7}.site-header__main-nav li:last-child{border-bottom:1px solid #b7b7b7}.site-header__main-nav li>a{display:block;padding:20px}.site-header__main-nav li .dropdown{max-height:0;visibility:hidden;background:#e1e1e1}.site-header__main-nav li .dropdown ul{padding-left:30px}.site-header__main-nav li .dropdown ul li{margin:0;display:block;background:#fff;border-top:1px solid #b7b7b7}.site-header__main-nav li .dropdown ul li:last-child{border-bottom:none}.site-header__main-nav li .dropdown ul li a{color:#333;display:block;font-size:14px;white-space:nowrap;padding:18px 30px}.site-header__main-nav li input{opacity:0;position:absolute;width:100%;height:57px;left:0;top:0}.site-header__main-nav li .arrow{position:absolute;width:12px;height:12px;right:20px;top:24px;background-repeat:no-repeat;background-position:center;background-size:contain;background-image:url(data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHhtbG5zOnhsaW5rPSJodHRwOi8vd3d3LnczLm9yZy8xOTk5L3hsaW5rIiB4PSIwcHgiIHk9IjBweCIgd2lkdGg9IjEycHgiIGhlaWdodD0iMTJweCIgdmlld0JveD0iMCAwIDEyIDEyIiBzdHJva2Utd2lkdGg9IjEiPjxnIHN0cm9rZS13aWR0aD0iMSIgdHJhbnNmb3JtPSJ0cmFuc2xhdGUoMCwgMCkiPjxwb2x5bGluZSBwb2ludHM9IjAuNSA0LjUgNiA4LjUgMTEuNSA0LjUiIGZpbGw9Im5vbmUiIHN0cm9rZT0iIzMzMzMzMyIgc3Ryb2tlLWxpbmVjYXA9InJvdW5kIiBzdHJva2UtbGluZWpvaW49InJvdW5kIiBzdHJva2Utd2lkdGg9IjEiPjwvcG9seWxpbmU+PC9nPjwvc3ZnPg==)}.site-header__main-nav a{color:#333}.site-header__action-menu g,.site-header__action-menu line{stroke:#fff}.site-header__action-menu #menuToggle .open-icon{display:block}.site-header__action-menu #menuToggle .close-icon{display:none}.site-header__action-menu li{position:relative}.site-header__action-menu li .menu-languages-container{display:none;position:absolute;left:50%;transform:translateX(-50%);padding-top:19px;background:0 0}.site-header__action-menu li .menu-languages-container ul{box-shadow:0 5px 10px 0 rgba(0,0,0,.15);border-bottom-right-radius:15px;border-bottom-left-radius:15px;overflow:hidden;padding-left:0;background:#fff}.site-header__action-menu li .menu-languages-container ul li{margin:0;display:block;background:#fff;border-top:1px solid #e1e1e1}.site-header__action-menu li .menu-languages-container ul li a{text-transform:uppercase;display:block;white-space:nowrap;font-size:11px;padding:12px 25px}.height-lg{height:450px}.white-overlay{display:none;position:fixed;background:#000;bottom:0;left:0;width:100vw;height:100vh;z-index:2;opacity:.8}@media (min-width:576px){.container{max-width:540px}.col-sm-8{flex:0 0 66.66666667%;max-width:66.66666667%}h1{font-size:3rem}.text--large{font-size:20px}.site-header__action-menu li .menu-languages-container ul li a{font-size:12px;padding:14px 25px}}@media (min-width:768px){.container{max-width:720px}.col-md-9{flex:0 0 75%;max-width:75%}.justify-content-md-center{justify-content:center!important}.mt-md-4{margin-top:1.5rem!important}.py-md-3{padding-top:1rem!important}.py-md-3{padding-bottom:1rem!important}.pr-md-5{padding-right:3rem!important}h1{font-size:3.75rem}h2{font-size:1.4375rem}h2.font-size-lg{font-size:1.875rem}h3{font-size:1.25rem}.text--large{font-size:24px}.height-lg{height:600px}}@media (min-width:992px){.container{max-width:960px}.col-lg-5{flex:0 0 41.66666667%;max-width:41.66666667%}.col-lg-7{flex:0 0 58.33333333%;max-width:58.33333333%}.d-lg-none{display:none!important}.d-lg-inline-block{display:inline-block!important}.justify-content-lg-start{justify-content:flex-start!important}.mb-lg-0{margin-bottom:0!important}.ml-lg-1{margin-left:.25rem!important}.pr-lg-0{padding-right:0!important}.pr-lg-3{padding-right:1rem!important}.pr-lg-5{padding-right:3rem!important}.site-header__action-menu li .menu-languages-container ul li a{font-size:14px;padding:16px 30px}}@media screen and (min-width:992px){.site-header{padding:20px 0}.site-header__main-nav li>a{padding:0;border-top:none;border-left:none}.site-header__main-nav li .dropdown{position:absolute;left:-30px;padding-top:25px;background:0 0}.site-header__main-nav li .dropdown ul{box-shadow:0 5px 10px 0 rgba(0,0,0,.15);border-bottom-right-radius:15px;border-bottom-left-radius:15px;overflow:hidden;padding-left:0;background:#fff}.site-header__main-nav li input{display:none}.site-header__main-nav li .arrow{display:none}.site-header__main-nav li{border-top:none;display:inline-block;position:relative;padding-bottom:2px;margin-right:20px}.site-header__main-nav li:last-child{margin-right:0;border-bottom:none}.site-header__main-nav a{color:#fff}.site-header__action-menu li .menu-languages-container{padding-top:21px}}@media screen and (min-width:1034px){.site-header__main-nav{width:auto;max-width:none;background:0 0;height:auto;position:static;box-shadow:none;overflow-y:visible}}@media (min-width:1200px){.container{max-width:1140px}.col-xl-4{flex:0 0 33.33333333%;max-width:33.33333333%}.col-xl-6{flex:0 0 50%;max-width:50%}.offset-xl-2{margin-left:16.66666667%}.d-xl-inline-block{display:inline-block!important}}@media screen and (min-width:1520px){.site-header__action-menu li .menu-languages-container ul li a{padding:20px 30px}}@media (max-width:991.98px){.breadcrumbs .container{max-width:530px}}</style>  <script src="https://www.google.com/recaptcha/api.js" async defer></script> <script> window.recaptchaSiteKey = '6LcnimYhAAAAAD4vSlbJcxb-UpkgDrujnwkvHARZ'; </script> </head> <body class="single-case-study" lang-name="English" lang-slug="en">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PC4JX7" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <a class="skip-main" href="#site-content">Skip to Main Content</a> <a class="skip-main" href="#site-footer">Skip to Footer</a> <div class="white-overlay"></div> <header class="site-header" role="banner"> <div class="container-fluid d-flex justify-content-between align-items-center px-lg-4"> <a class="site-header__logo d-inline-block align-middle" href="/"> <svg x="0px" y="0px" viewBox="0 0 723.02 175.14"><g><path d="M42.27,38.82H0V0.24h130.94v38.58H88.62l0.02,113.06H42.3L42.27,38.82z M42.09,38.55"/><path d="M169.5,102.33c-5.09,2.51-10.82,3.96-16.52,5.2c-9.33,2.07-14.21,4.36-14.24,11.76c-0.03,5.09,5.44,10.19,13.05,10.24c9.52,0.05,16.95-5.61,17.66-17.04L169.5,102.33z M209.56,127.33c-0.06,8.25,0.31,17.56,4.92,24.57l-42.73-0.25c-1.04-2.97-1.65-7.42-1.41-10.37h-0.43c-8.94,10.1-21.86,12.98-35.41,12.91c-21.15-0.13-38.65-10.38-38.52-33.44c0.21-34.7,40.83-33.19,62.21-37.08c5.72-1.03,11.44-2.69,11.47-9.67c0.05-7.41-6.91-10.21-13.68-10.24c-12.9-0.06-15.49,6.47-15.72,11.12l-38.93-0.22c1.44-30.88,30.66-35.79,56.69-35.64c52.46,0.31,51.92,22.1,51.78,43.25L209.56,127.33z M209.56,127.33"/><path d="M274.13,70.16c-15.02-0.09-18.48,14.07-18.56,26.96c-0.08,13.11,3.23,27.32,18.24,27.41c15.03,0.08,18.49-14.07,18.57-27.2C292.46,84.44,289.15,70.23,274.13,70.16 M215.73,0h41.88l-0.3,54.41h0.42c6.4-9.27,17.64-14.71,30.13-14.64c36.8,0.22,46.56,31.58,46.41,57.4c-0.16,27.5-15.36,58.08-46.45,57.91c-20.52-0.13-26.82-7.99-32.07-15.01h-0.42l-0.08,11.81h-39.52V0z M215.73,0.85"/><path d="M393.05,30.73c-15.87-0.1-18.08,15.34-18.15,26.97c-0.06,11.63,1.96,27.31,17.82,27.4c15.86,0.09,18.08-15.55,18.15-27.2C410.94,46.27,408.91,30.82,393.05,30.73 M392.55,115.56c-41.26-0.24-59.72-27.64-59.53-58.1c0.18-30.47,18.94-57.43,60.2-57.18c41.26,0.23,59.72,27.41,59.54,57.88C452.57,88.61,433.81,115.8,392.55,115.56"/><path d="M497,30.72c-15.86-0.1-18.07,15.34-18.13,26.98c-0.08,11.63,1.95,27.3,17.82,27.39c15.85,0.1,18.07-15.55,18.14-27.19C514.89,46.27,512.86,30.81,497,30.72 M496.5,115.56c-41.25-0.25-59.71-27.65-59.52-58.11c0.17-30.46,18.94-57.43,60.19-57.19c41.25,0.24,59.71,27.42,59.54,57.88C556.53,88.62,537.76,115.79,496.5,115.56"/><path d="M561.23,0.27h41l0,151.61h-41V0.27z M561.23,0.27"/><path d="M678.57,101.97c-5.09,2.5-10.82,3.95-16.52,5.18c-9.34,2.07-14.2,4.37-14.25,11.77c-0.03,5.08,5.44,10.18,13.05,10.23c9.53,0.05,16.96-5.61,17.66-17.04L678.57,101.97z M718.89,126.94c-0.04,8.25-0.5,17.93,4.12,24.94h-42.1c-1.03-2.97-1.74-8.03-1.5-10.98l-0.43-0.01c-8.94,10.1-21.85,12.99-35.4,12.91c-21.16-0.14-38.66-10.39-38.52-33.45c0.21-34.7,40.81-33.18,62.2-37.07c5.72-1.03,11.44-2.69,11.48-9.67c0.05-7.41-6.91-10.2-13.69-10.24c-12.91-0.07-15.48,6.47-15.71,11.12l-38.95-0.21c1.45-30.88,30.68-35.8,56.7-35.63c52.46,0.29,51.92,22.09,51.79,43.24V126.94z M718.89,126.94"/><path d="M348.73,115.57c29.74,13.29,60.6,19.19,94.23,19.38c35.33,0.21,62.12-6.46,96.03-19.38l-0.2,36.6c-30.35,15.05-63.27,23.17-96.07,22.98c-35.75-0.21-61.51-7.55-94.21-22.98L348.73,115.57z M348.73,115.57"/></g></svg> </a> <nav class="site-header__main-nav d-inline-block align-middle mr-auto pl-4" aria-label="Main Navigation" role="navigation"> <div class="menu-main-menu-container"><ul id="menu-main-menu" class="menu"><li class="has-dropdown"><a href="https://www.taboola.com/advertise">Advertisers</a><input type="checkbox" class="dropdownToggle"/><span class="arrow"></span> <div class='dropdown'><ul> <li class="d-lg-none"><a href="/advertise">Advertisers</a></li> <li><a href="https://www.taboola.com/advertise/awareness">Awareness</a></li> <li><a href="https://www.taboola.com/advertise/consideration">Consideration</a></li> <li><a href="https://www.taboola.com/advertise/conversions">Conversions</a></li> </ul></div> </li> <li><a href="https://www.taboola.com/publishers">Publishers</a></li> <li><a href="https://www.taboola.com/taboola-news">Taboola News</a></li> <li class="has-dropdown"><a role="button" tabindex="0">About</a><input type="checkbox" class="dropdownToggle"/><span class="arrow"></span> <div class='dropdown'><ul> <li><a href="https://www.taboola.com/about/our-story">Our Story</a></li> <li><a href="https://www.taboola.com/about/social-responsibility">Social Responsibility</a></li> <li><a target="_blank" href="https://www.taboola.com/careers">Careers</a></li> <li><a href="/contact#offices">Offices</a></li> <li><a href="https://www.taboola.com/taboola-story-hub">Press Center</a></li> <li><a href="https://www.taboola.com/about/management">Management</a></li> <li><a href="https://www.taboola.com/about/board">Board</a></li> <li><a href="https://connexity.com/">Connexity</a></li> <li><a target="_blank" href="https://investors.taboola.com/corporate-governance/esg">ESG</a></li> </ul></div> </li> <li class="has-dropdown"><a role="button" tabindex="0">Resources</a><input type="checkbox" class="dropdownToggle"/><span class="arrow"></span> <div class='dropdown'><ul> <li><a target="_blank" href="https://blog.taboola.com/">Taboola Blog</a></li> <li><a target="_blank" href="https://blog.taboola.com/category/engineering/">Engineering Blog</a></li> <li><a href="https://www.taboola.com/resources">All Resources</a></li> <li><a href="https://explore.taboola.com/quickstart-guide?int_source=taboolacom-main-menu">Advertisers Quickstart Guide</a></li> <li><a href="https://www.taboola.com/resources/case-studies">Case Studies</a></li> <li><a href="https://www.taboola.com/resources/best-practices">Best Practices</a></li> <li><a href="https://www.taboola.com/resources/webinars">Recorded Webinars</a></li> <li><a href="https://www.taboola.com/resources/e-book">E-books</a></li> <li><a target="_blank" href="https://trends.taboola.com/">Marketing Trends</a></li> <li><a target="_blank" href="https://marketing-partners.taboola.com/?int_source=main_menu_taboola.com">Marketing Partners</a></li> <li><a href="https://www.taboola.com/native-advertising">Native Advertising</a></li> </ul></div> </li> <li><a href="https://investors.taboola.com/">Investors</a></li> </ul></div> </nav> <ul class="site-header__action-menu d-inline-block align-middle"> <li class="d-none d-xl-inline-block align-middle mx-1 text--small"> <a class="text--white text--small btn--segmented d-none" href="//signup.taboola.com/join" target="">Create Campaign</a> </li> <li class="d-inline-block align-middle mx-1"> <a class="btn btn--pill btn--extra-small btn--outline-white" href="/contact" target="" >Contact</a> </li> <li class="d-none d-lg-inline-block align-middle mx-1"> <a class="btn btn--pill btn--extra-small btn--outline-white" href="https://ads.taboola.com/" target="" >Login</a> </li> <li class="d-inline-block align-middle mx-1 ml-lg-1 cursor-pointer line-height-1"> <svg class="cursor-pointer d-inline-block align-middle" x="0px" y="0px" width="24px" height="24px" viewBox="0 0 32 32"><g stroke-width="1" transform="translate(0.5, 0.5)"><line fill="none" stroke-width="1" stroke-miterlimit="10" x1="16" y1="1" x2="16" y2="31" stroke-linejoin="miter" stroke-linecap="butt"></line><line fill="none" stroke-width="1" stroke-miterlimit="10" x1="1" y1="16" x2="31" y2="16" stroke-linejoin="miter" stroke-linecap="butt"></line><ellipse fill="none" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" cx="16" cy="16" rx="8.571" ry="15" stroke-linejoin="miter"></ellipse><line fill="none" stroke-width="1" stroke-miterlimit="10" x1="3.31" y1="8" x2="28.69" y2="8" stroke-linejoin="miter" stroke-linecap="butt"></line><line fill="none" stroke-width="1" stroke-miterlimit="10" x1="3.31" y1="24" x2="28.69" y2="24" stroke-linejoin="miter" stroke-linecap="butt"></line><circle fill="none" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" cx="16" cy="16" r="15" stroke-linejoin="miter"></circle></g></svg> <div class="menu-languages-container"> <ul id="menu-languages"> <li class="lang-item lang-item-248 lang-item-en current-lang lang-item-first"><a lang="en-US" hreflang="en-US" href="https://www.taboola.com/resources/case-studies/aig">English</a></li> <li class="lang-item lang-item-251 lang-item-fr"><a lang="fr-FR" hreflang="fr-FR" href="https://www.taboola.com/fr/resources/case-studies/aig">Français</a></li> <li class="lang-item lang-item-259 lang-item-es"><a lang="es-ES" hreflang="es-ES" href="https://www.taboola.com/es/resources/case-studies/aig">Español</a></li> <li class="lang-item lang-item-255 lang-item-de"><a lang="de-DE" hreflang="de-DE" href="https://www.taboola.com/de/resources/case-studies/aig">Deutsch</a></li> <li class="lang-item lang-item-263 lang-item-pt"><a lang="pt-PT" hreflang="pt-PT" href="https://www.taboola.com/pt/resources/case-studies/aig">Português</a></li> <li class="lang-item lang-item-267 lang-item-zh-hans"><a lang="zh-CN" hreflang="zh-CN" href="https://www.taboola.com/zh-hans/resources/case-studies/aig">中文 (简体)</a></li> <li class="lang-item lang-item-641 lang-item-zh-hant"><a lang="zh-TW" hreflang="zh-TW" href="https://www.taboola.com/zh-hant/resources/case-studies/aig">中文 (繁體)</a></li> <li class="lang-item lang-item-275 lang-item-ko"><a lang="ko-KR" hreflang="ko-KR" href="https://www.taboola.com/ko/resources/case-studies/aig">한국어</a></li> <li class="lang-item lang-item-638 lang-item-ja"><a lang="ja" hreflang="ja" href="https://www.taboola.com/ja/resources/case-studies/aig">日本語</a></li> <li class="lang-item lang-item-287 lang-item-it"><a lang="it-IT" hreflang="it-IT" href="https://www.taboola.com/it/resources/case-studies/aig">Italiano</a></li> <li class="lang-item lang-item-283 lang-item-ru"><a lang="ru-RU" hreflang="ru-RU" href="https://www.taboola.com/ru/resources/case-studies/aig">Русский</a></li> <li class="lang-item lang-item-279 lang-item-pl"><a lang="pl-PL" hreflang="pl-PL" href="https://www.taboola.com/pl/resources/case-studies/aig">Polski</a></li> <li class="lang-item lang-item-291 lang-item-tr"><a lang="tr-TR" hreflang="tr-TR" href="https://www.taboola.com/tr/resources/case-studies/aig">Türkçe</a></li> <li class="lang-item lang-item-9512 lang-item-th no-translation"><a lang="th" hreflang="th" href="https://www.taboola.com/th/">ไทย</a></li> <li class="lang-item lang-item-9697 lang-item-he no-translation"><a lang="he-IL" hreflang="he-IL" href="https://www.taboola.com/he/">עברית</a></li> </ul> </div> <div class="menu-languages-text d-none d-lg-inline-block align-middle ml-1"> EN <svg x="0px" y="0px" width="12px" height="12px" viewBox="0 0 12 12" stroke-width="1"><g stroke-width="1" transform="translate(0, 0)"><polyline points="0.5 4.5 6 8.5 11.5 4.5" fill="none" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></polyline></g></svg> </div> </li> <li id="menuToggle" class="d-inline-block d-lg-none align-middle ml-1"> <svg class="open-icon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" stroke-width="1"><g stroke-width="1" transform="translate(0.5, 0.5)"><line data-color="color-2" fill="none" stroke="#333333" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" x1="2" y1="16" x2="30" y2="16" stroke-linejoin="miter"></line> <line fill="none" stroke="#333333" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" x1="2" y1="7" x2="30" y2="7" stroke-linejoin="miter"></line> <line fill="none" stroke="#333333" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" x1="2" y1="25" x2="30" y2="25" stroke-linejoin="miter"></line></g></svg> <svg class="close-icon" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" stroke-width="1"><g stroke-width="1" transform="translate(0.5, 0.5)"><line fill="none" stroke="#333333" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" x1="27" y1="5" x2="5" y2="27" stroke-linejoin="miter"></line> <line fill="none" stroke="#333333" stroke-width="1" stroke-linecap="square" stroke-miterlimit="10" x1="27" y1="27" x2="5" y2="5" stroke-linejoin="miter"></line></g></svg> </li> </ul> </div> </header> <main id="site-content" role="main"> <article > <header class="background-cover-image" style="background-image: url('https://www.taboola.com//wp-content/uploads/2020/06/aig-header.jpg');"> <div class="container"> <div class="row height-lg align-items-center justify-content-md-center justify-content-lg-start"> <div class="col-12 col-sm-8 col-md-9 col-lg-5 pr-md-5 pr-lg-3 mt-5 mt-md-4 pr-md-5 pr-lg-3"> <span class="font-size-sm text-white letter-spacing-1 text-uppercase font-weight-medium ml-1"> Case Study   </span> <h1 class="text-white mt-3 text-uppercase">AIG</h1> <p class="text--large text-white mt-3 pr-md-5 pr-lg-0" >AIG Israel Uplifted Purchase Intent for Mortgage Insurance by 30% with Taboola Video</p> </div> </div> </div> </header> <nav class="py-2 breadcrumbs border-bottom"> <div class="py-1 container"> <ul> <li class="d-inline-block align-middle"><a href="/" class="d-block color-light-gray text-decoration-none font-size-sm">Home</a></li> <li class="d-inline-block align-middle color-light-gray font-size-sm"> › </li> <li class="d-inline-block align-middle"><a href="/resources" class="d-block color-light-gray text-decoration-none font-size-sm">Resources</a></li> <li class="d-inline-block align-middle color-light-gray font-size-sm"> › </li> <li class="d-inline-block align-middle"><a href="/resources/case-studies" class="d-block color-light-gray text-decoration-none font-size-sm">Case Studies</a></li> <li class="d-inline-block align-middle color-light-gray font-size-sm"> › </li> <li class="d-inline-block align-middle color-light-gray font-size-sm">AIG</li> </ul> </div> </nav> <section class="py-5" > <div class="container py-md-3"> <div class="row justify-content-md-center "> <div class="col-12 col-md-9 col-lg-7 col-xl-6 mb-5 mb-lg-0"> <img class="d-inline-block align-middle" width="100" src="https://www.taboola.com//wp-content/uploads/2020/06/aig-logo.png" alt="AIG Logo" /> <h2 class="mt-4 text-dark line-height-3 font-size-lg pr-lg-5"> Taboola Increases Purchase Intent for AIG Israel Mortgage Insurance in Just 30 Days</h2> <ul class="mt-2"> <li class="font-size-xl mt-3">50% of People Who Made a Purchase After Viewing This Campaign Started their Buyer Journey with Taboola</li> <li class="font-size-xl mt-3">30% Uplift on Purchase Intent in 30 Days</li> <li class="font-size-xl mt-3">400,000 People Reached</li> </ul> <hr class="my-4"> <a href="https://www.taboola.com//wp-content/uploads/2020/06/aig.pdf" target="_blank" class="text-decoration-none mb-2 d-inline-block"> <img class="mr-2" width="14" height="14" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/download-taboola-blue.svg" alt="Download PDF"> <span class="font-size-sm color-taboola-blue font-weight-medium"> Download PDF </span> </a> </br> <a href="https://www.taboola.com//wp-content/uploads/2020/06/casestudy-aig-hebrew.pdf" target="_blank" class="text-decoration-none mb-2 d-inline-block"> <img class="mr-2" width="14" height="14" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/download-taboola-blue.svg" alt="Download PDF"> <span class="font-size-sm color-taboola-blue font-weight-medium"> Download Hebrew Version </span> </a> </br> </div> <div class="col-12 col-md-9 col-lg-5 col-xl-4 offset-xl-2"> <h3 class="font-size-sm text-dark">Company</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. In Israel, AIG is a direct to consumer company that doesn’t use agents. </p> <h3 class="font-size-sm text-dark">Challenge</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">Remove barriers to purchase and educate consumers on the savings that mortgage insurance from AIG can provide. </p> <h3 class="font-size-sm text-dark">Solution</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">Increase demand for the product with digital strategies—AIG Israel used Taboola Video to <a href="https://blog.taboola.com/increase-brand-awareness-today/">increase awareness</a> and retarget the visitors who view at least 60% of the video. </p> <h3 class="font-size-sm text-dark">Results</h3> <p class="font-size-md mt-2 line-height-4 mb-4 anchor-inherit-color">With Taboola, AIG Israel saw that out of five digital marketing channels, 50% of people who made a purchase after viewing this campaign started their buyer journey with Taboola. In addition, the campaign reached 400,000 people, and uplifted purchase intent by 30% in just 30 days. </p> </div> </div> </div> </section> <section class="py-3 background-taboola-blue"> <div class="container py-3 "> <div class="row justify-content-md-center text-center"> <div class="col-12"> <p class=" text--large line-height-4 text-white"> <a class="text-white" href="https://taboola.com/contact" target="_blank">Contact Us</a> to Learn More </p> </div> </div> </div> </section> <section class="py-5 background-light-gray"> <div class="container py-md-3 py-lg-5 "> <div class="row align-items-center justify-content-md-center"> <div class="col-12 col-md-9 col-lg-6 col-xl-5 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3">Introduction</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>American International Group, Inc., also known as AIG, is an American multinational finance and insurance corporation with operations in more than 80 countries and jurisdictions.</p> <p>In Israel, AIG is a direct to consumer company that doesn’t use agents to <a href="https://blog.taboola.com/check-out-the-tactics-these-fab-product-landing-pages-employ-to-boost-conversion/">promote their products.</a> The main products that AIG Israel delivers are Car Insurance, Apartment Insurance, Life Insurance, Medical Insurance and Mortgage Insurance. Mortgage Insurance is mandatory for taking a mortgage loan.</p> <p>The bank offers mortgage insurance as well, which is often accepted without review of the competition. AIG Israel provides an alternative product for consumers.</p> </div> </div> <div class="col-12 col-md-9 offset-xl-2 col-xl-5"> </div> </div> </div> </section> <section class="py-5"> <div class="container py-md-4 py-lg-5"> <div class="row align-items-center justify-content-md-center flex-column-reverse flex-lg-row"> <div class="col-12 col-md-8 col-lg-6 px-lg-5"> <img class="image-block px-lg-3" src="https://www.taboola.com//wp-content/uploads/2020/06/aig-inline-1-1.png" alt="50% of People Who Made a Purchase After Viewing AIG’s Campaign Started their Journey with Taboola"> </div> <div class="col-12 col-md-9 col-lg-6 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3 pr-lg-5">50% of People Who Made a Purchase After Viewing AIG’s Campaign Started their Journey with Taboola</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>For AIG Israel, measuring the impact of their video campaigns was top priority. It was very important for them to measure attribution—they focused on the number of people who started their journey with Taboola and went on to consider AIG’s mortgage insurance.</p> <p>Of conversions counted from five other video digital marketing channels, Taboola was the top performer by far. 50% of people who went on to purchase mortgage insurance from these video campaigns started their journey with Taboola.</p> <p>For AIG Israel, Taboola is the best platform for attracting new consumers that have never interacted with their brand before because of the platform’s extensive, and always growing, audience.</p> </div> </div> </div> <div class="row align-items-center justify-content-md-center my-md-4 mt-lg-5 py-5"> <div class="col-12 col-md-9 col-lg-6 mb-5 mb-lg-0"> <h2 class="font-size-md text-dark mb-3 line-height-3 pr-lg-5">AIG Israel Drives Conversions with Combination of Taboola Video and Sponsored Content</h2> <div class="content-text content-text-size-md content-text-line-height-4"> <p>AIG Israel’s main goal was to <a href="https://blog.taboola.com/mortgage-lead-generation/">drive demand for their mortgage insurance offering</a>, which breaks down to two different products—apartment insurance and life insurance. Their message was about cost efficiency. They wanted consumers to know they were the most economical option for them.</p> <p>In order to educate their target market, AIG Israel used two video creatives. The first was text-based—an illustrated animation that exposed the value behind purchasing from AIG Israel in terms of cost to the consumer.</p> <p>They later developed a commercial with Ron Kaufman, a well-known Israeli sports commentator and journalist, which they also leveraged to reach consumers on on premium content sites.</p> <p>They then used Taboola Video for distribution of both video creatives, and retargeted users who had completed the video with <a href="https://blog.taboola.com/how-to-write-landing-page-content">sponsored content—a landing page</a> that prompted them to speak directly with a representative.</p> <p>With Taboola, AIG Israel saw that out of five digital marketing channels, 50% of new customers began their journey with Taboola. In addition, the campaign reached 400,000 people, and uplifted purchase intent by 30% in 30 days. They look forward to working with Taboola on both video and sponsored content campaigns in the future.</p> </div> </div> </div> </div> </section> <section class="pt-5 pb-4 background-taboola-blue"> <div class="container pt-4 pb-3 py-md-5"> <div class="row justify-content-center"> <div class="col-12 col-md-9 position-relative"> <img class="quote-icon" src="/wp-content/themes/taboola/dist/images/white-quote.svg" alt="Quote Icon"> <p class="text-white text--large line-height-4 position-relative z-index-2 pb-2"> Mortgage insurance can be a challenging topic for people to deal with. Our main goal is to remove barriers and create demand from relevant people. A video is a great way to deliver our message, and once it’s viewed along customer journeys, they realize that buying mortgage insurance at AIG will save them a lot. If I’m looking to bring in new customers, Taboola is the best first-interaction platform for conversions. </p> <span class="text-white font-size-md line-height-4 d-block mt-4">- Liran Kabilo, PPC Campaign Manager, AIG Israel</span> </div> </div> </div> </section> </article> <aside class="py-5 background-light-gray"> <div class="container"> <div class="row justify-content-center"> <div class="col-12 col-md-10 col-lg-12"> <div class="row"> <div class="col-12 text-center"> <h2 class="text-dark font-size-mdr mb-5">Read Related Stories</h2> </div> <div class="card card--small px-lg-2 px-xl-3 col-12 col-md-6 col-lg-3 mb-4 mb-xl-5"> <a href="https://www.taboola.com/resources/case-studies/europa-press" class="d-flex justify-content-between flex-column h-100 background-white"> <div class="card__content-container"> <div class="card-image background-cover-image" style="background-image: url('https://www.taboola.com//wp-content/uploads/2020/07/shutterstock_1067103281-scaled-e1630606727664.jpg')"></div> <div class="px-4 pt-3 card__text-container"> <span class="font-size-xs color-happy-blue letter-spacing-1 text-uppercase font-weight-medium"></span> <h2 class="font-size-xs mt-2 mt-xl-3 line-height-3 text--dark">Europa Press</h2> <p class="mt-2 mt-xl-3 line-height-4 text--semi-dark font-size-sm">Europa Press Sees a 78% Uplift in Revenue with Taboola Feed</p> </div> </div> <div class="card__logos-container container pb-3"> <div class="row align-items-center justify-content-between"> <div class="col-5 col-sm-4 col-lg-6"> <img class="card__logo" src="https://www.taboola.com//wp-content/uploads/2020/07/europapress-logo.jpg" alt="Client Logo"> </div> </div> </div> </a> </div>  <div class="card card--small px-lg-2 px-xl-3 col-12 col-md-6 col-lg-3 mb-4 mb-xl-5"> <a href="https://www.taboola.com/resources/case-studies/hyundai" class="d-flex justify-content-between flex-column h-100 background-white"> <div class="card__content-container"> <div class="card-image background-cover-image" style="background-image: url('https://www.taboola.com//wp-content/uploads/2024/03/img-hyundai-en-thumb_2x.jpg')"></div> <div class="px-4 pt-3 card__text-container"> <span class="font-size-xs color-happy-blue letter-spacing-1 text-uppercase font-weight-medium"></span> <h2 class="font-size-xs mt-2 mt-xl-3 line-height-3 text--dark">Hyundai</h2> <p class="mt-2 mt-xl-3 line-height-4 text--semi-dark font-size-sm">Hyundai & INNOCEAN Drive 30% Lower Cost Per Session with Taboola’s Bidding Strat...</p> </div> </div> <div class="card__logos-container container pb-3"> <div class="row align-items-center justify-content-between"> <div class="col-5 col-sm-4 col-lg-6"> <img class="card__logo" src="https://www.taboola.com//wp-content/uploads/2024/03/img-hyundai-en-pl_2x.png" alt="Client Logo"> </div> </div> </div> </a> </div>  <div class="card card--small px-lg-2 px-xl-3 col-12 col-md-6 col-lg-3 mb-4 mb-xl-5"> <a href="https://www.taboola.com/resources/case-studies/tophatter" class="d-flex justify-content-between flex-column h-100 background-white"> <div class="card__content-container"> <div class="card-image background-cover-image" style="background-image: url('https://www.taboola.com//wp-content/uploads/2020/07/tophatter.jpg')"></div> <div class="px-4 pt-3 card__text-container"> <span class="font-size-xs color-happy-blue letter-spacing-1 text-uppercase font-weight-medium"></span> <h2 class="font-size-xs mt-2 mt-xl-3 line-height-3 text--dark">Tophatter</h2> <p class="mt-2 mt-xl-3 line-height-4 text--semi-dark font-size-sm">Tophatter Expands Audience and Scales with Taboola Data Marketplace</p> </div> </div> <div class="card__logos-container container pb-3"> <div class="row align-items-center justify-content-between"> <div class="col-5 col-sm-4 col-lg-6"> <img class="card__logo" src="https://www.taboola.com//wp-content/uploads/2020/07/tophatter-logo.jpg" alt="Client Logo"> </div> </div> </div> </a> </div>  <div class="card card--small px-lg-2 px-xl-3 col-12 col-md-6 col-lg-3 mb-4 mb-xl-5"> <a href="https://www.taboola.com/resources/case-studies/sepros-red-sea-group" class="d-flex justify-content-between flex-column h-100 background-white"> <div class="card__content-container"> <div class="card-image background-cover-image" style="background-image: url('https://www.taboola.com//wp-content/uploads/2020/06/sepros-thumbnail.jpg')"></div> <div class="px-4 pt-3 card__text-container"> <span class="font-size-xs color-happy-blue letter-spacing-1 text-uppercase font-weight-medium"></span> <h2 class="font-size-xs mt-2 mt-xl-3 line-height-3 text--dark">Sepros Red Sea Group</h2> <p class="mt-2 mt-xl-3 line-height-4 text--semi-dark font-size-sm">Sepros Digital Marketing Drives Sales of Luxury Apartments for Red Sea Group with...</p> </div> </div> <div class="card__logos-container container pb-3"> <div class="row align-items-center justify-content-between"> <div class="col-5 col-sm-4 col-lg-6"> <img class="card__logo" src="https://www.taboola.com//wp-content/uploads/2020/06/sepros.jpg" alt="Client Logo"> </div> </div> </div> </a> </div>  <div class="col-12 mt-4 mt-lg-0 text-center"> <a href="/resources/case-studies/" target="" class="color-taboola-blue font-size-md mt-5 font-weight-medium">View All</a> </div> </div> </div> </div> </div> </aside> </main> <footer id="site-footer" class="site-footer py-5 border-top" role="contentinfo"> <div class="container"> <div class="row border-bottom pb-5 justify-content-center"> <div class="col-12 col-md-3 col-lg-2 d-block px-0 px-md-3"> <ul class="site-footer__site-links-list "> <li class="item"> <a href="#" target="" class="title footer-menu-title p-3 p-md-0">Advertisers</a> <ul class="sub-menu py-md-0 px-3 px-md-0"> <li class="item "> <a href="https://www.taboola.com/advertise" target="" class="title ">Advertise</a> </li> <li class="item "> <a href="https://www.taboola.com/advertise/awareness" target="" class="title ">Awareness</a> </li> <li class="item "> <a href="https://www.taboola.com/advertise/consideration" target="" class="title ">Consideration</a> </li> <li class="item "> <a href="https://www.taboola.com/advertise/conversions" target="" class="title ">Conversions</a> </li> <li class="item "> <a href="https://www.taboola.com/native-advertising" target="" class="title ">Native Advertising</a> </li> <li class="item "> <a href="https://blog.taboola.com/create-ads-effortlessly/" target="_blank" class="title ">GenAI Ad Maker</a> </li> <li class="item "> <a href="https://trends.taboola.com/" target="" class="title ">Taboola Trends</a> </li> <li class="item "> <a href="https://www.taboola.com/creative-shop" target="" class="title ">Creative Shop</a> </li> <li class="item "> <a href="https://connexity.com/" target="" class="title ">Connexity</a> </li> </ul> </li> </ul> </div> <div class="col-12 col-md-3 col-lg-2 px-0 px-md-3 d-block "><ul class="site-footer__site-links-list"> <li class="item"> <a href="#" target="" class="title footer-menu-title p-3 p-md-0">Digital Properties</a> <ul class="sub-menu py-md-0 px-3 px-md-0"> <li class="item "> <a href="https://www.taboola.com/publishers" target="" class="title ">Publishers</a> </li> <li class="item "> <a href="https://www.taboola.com/newsroom" target="" class="title ">Taboola Newsroom</a> </li> <li class="item "> <a href="https://www.taboola.com/taboola-news" target="" class="title ">Taboola News</a> </li> <li class="item "> <a href="https://www.skimlinks.com/" target="" class="title ">Skimlinks</a> </li> </ul> </li> </ul> </div> <div class="col-12 col-md-3 col-lg-2 px-0 px-md-3 d-block "><ul class="site-footer__site-links-list"> <li class="item"> <a href="#" target="" class="title footer-menu-title p-3 p-md-0">About</a> <ul class="sub-menu py-md-0 px-3 px-md-0"> <li class="item "> <a href="https://www.taboola.com/about/our-story" target="" class="title ">Our Story</a> </li> <li class="item "> <a href="https://www.taboola.com/about/social-responsibility" target="" class="title ">Social Responsibility</a> </li> <li class="item "> <a href="https://www.taboola.com/careers" target="" class="title ">Careers</a> </li> <li class="item "> <a href="https://www.taboola.com/contact#offices" target="" class="title ">Offices</a> </li> <li class="item "> <a href="https://www.taboola.com/taboola-story-hub" target="" class="title ">Press Center</a> </li> <li class="item "> <a href="https://www.taboola.com/about/management" target="" class="title ">Management</a> </li> <li class="item "> <a href="https://www.taboola.com/about/board" target="" class="title ">Board</a> </li> </ul> </li> </ul> </div> <div class="col-12 col-md-3 col-lg-32 px-0 px-md-3 d-block "><ul class="site-footer__site-links-list"> <li class="item"> <a href="#" target="" class="title footer-menu-title p-3 p-md-0">Resources</a> <ul class="sub-menu py-md-0 px-3 px-md-0"> <li class="item "> <a href="https://blog.taboola.com" target="" class="title ">Taboola Blog</a> </li> <li class="item "> <a href="https://blog.taboola.com/category/engineering/" target="" class="title ">Engineering Blog</a> </li> <li class="item "> <a href="https://www.taboola.com/resources" target="" class="title ">All Resources</a> </li> <li class="item "> <a href="https://www.taboola.com/branding" target="" class="title ">Brand Guidelines</a> </li> <li class="item "> <a href="https://help.taboola.com/hc/en-us" target="" class="title ">Advertisers Help Center</a> </li> <li class="item "> <a href="https://pubhelp.taboola.com/hc/en-us" target="" class="title ">Publishers Help Center</a> </li> <li class="item "> <a href="https://developers.taboola.com/" target="" class="title ">Dev Center</a> </li> <li class="item "> <a href="https://help.taboola.com/hc/en-us/articles/115007287467-Advertising-Content-Policies-Overview" target="" class="title ">Content Policies</a> </li> <li class="item "> <a href="https://help.taboola.com/hc/en-us/articles/360004904154" target="" class="title ">Trust Center</a> </li> </ul> </div> <div class="col-12 col-md-3 text-center text-lg-right mt-5 mt-md-0"> <a href="/contact/" class="btn btn--pill btn--primary btn--large">Contact Us</a> <div class="menu-social-container"> <ul id="menu-social" class="site-footer__social-links "> <li> <a class="facebook-icon" href="https://www.facebook.com/Taboola/" title="Facebook" target="_blank" > </a> </li> <li> <a class="instagram-icon" href="https://www.instagram.com/taboola/" title="Instagram" target="_blank" > </a> </li> <li> <a class="linkedin-icon" href="https://www.linkedin.com/company/taboola" title="Linkedin" target="_blank" > </a> </li> <li> <a class="twitter-icon" href="https://twitter.com/taboola" title="Twitter" target="_blank" > </a> </li> </ul> </div> </div> </div> <div class="row pt-4"> <div class="col-12 col-md-10 text-center text-md-left d-flex align-items-center"> <div class="menu-legal-menu-container"><ul id="menu-legal-menu" class="site-footer__legal-links-list"><li id="menu-item-17147" class="menu-item menu-item-type-post_type menu-item-object-legal-page menu-item-17147"><a href="https://www.taboola.com/policies/cookie-policy">Cookie Policy</a></li> <li id="menu-item-17150" class="menu-item menu-item-type-post_type menu-item-object-legal-page menu-item-17150"><a href="https://www.taboola.com/policies/terms-of-use">Terms of Use</a></li> <li id="menu-item-94" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-94"><a target="_blank" href="https://www.taboola.com/policies/privacy-policy#user-choices-and-opting-out">Opt Out</a></li> <li id="menu-item-95" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-95"><a target="_blank" href="https://www.taboola.com/policies/privacy-policy#third-party-online-advertising">3rd Party Online Advertising</a></li> <li id="menu-item-16016" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-16016"><a target="_blank" href="https://www.taboola.com/policies/privacy-policy#notice-to-individuals-in-the-state-of-california">Do Not Sell or Share My Personal Info</a></li> <li id="menu-item-18418" class="menu-item menu-item-type-post_type menu-item-object-legal-page menu-item-18418"><a href="https://www.taboola.com/policies/open-source-software-attribution-report">OSS Attribution</a></li> <li id="menu-item-30049" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30049"><a href="https://www.taboola.com/policies/privacy-policy">Privacy Policy</a></li> </ul></div> </div> <div class="col-12 col-md-2 mt-3 mt-md-0 site-footer__memberships text-center text-md-right d-flex align-items-center justify-content-evenly"> <img width="25" height="25" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/iab.svg" alt="Interactive Advertising Bureau Logo"/> <img width="25" height="25" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/tag.svg" alt="Trustworthy Accountability Group (TAG) Logo"/> <img width="30" height="30" id="INDmenu-btn" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/accessibility.svg" alt="Accessibility Menu"/> <img width="30" height="30" id="tbp-display-cookie-banner" src="https://www.taboola.com//wp-content/themes/taboola/dist/images/cookie.svg" alt="Cookie consent" /> </div> </div> </div> </footer> <script> function waitForGlobal(key, callback, max_retries, failure) { max_retries = (typeof max_retries !== 'undefined') ? max_retries : null; failure = (typeof failure !== 'undefined') ? failure : null; if (window[key]) { callback(); } else { if (max_retries) { if (!window[key + '_retries']) { window[key + '_retries'] = 1; } else { window[key + '_retries']++; } if (window[key + '_retries'] >= max_retries) { if (failure) { failure(); } return; } } setTimeout(function() { waitForGlobal(key, callback, max_retries, failure); }, 100); } }; function showSegmentationButtons(type) { switch (type) { case 'segmented': jQuery(".btn--segmented").removeClass("d-none"); jQuery(".btn--segmented").removeClass("invisible"); jQuery(".btn--unsegmented").remove(); break; case 'unsegmented': jQuery(".btn--unsegmented").removeClass("d-none"); jQuery(".btn--unsegmented").removeClass("invisible"); jQuery(".btn--segmented").remove(); break; } } waitForGlobal('jQuery', function () { waitForGlobal( 'tbp', function() { var tbp_retries = 35; var tbp_interval = setInterval(function() { // console.log('trying interval'); if (tbp.tbpGetCountryCode()) { // console.log('country found: ' + tbp.tbpGetCountryCode()); clearInterval(tbp_interval); if (tbp.tbpIsSLSCountry(tbp.tbpGetCountryCode())) { // console.log('showing segmented'); showSegmentationButtons('segmented'); } else { // console.log('showing unsegmented1'); showSegmentationButtons('unsegmented'); } } else { // country not found if (tbp_retries === 0) { // console.log('showing unsegmented2'); showSegmentationButtons('unsegmented'); } } if (tbp_retries === 0) { // We reached timeout, show the buttons. (per Yaniv) showSegmentationButtons('segmented'); clearInterval(tbp_interval); } tbp_retries--; }, 100); }, 35, function() { // Show segmented on Fail (per Yaniv) // console.log('showing unsegmented3'); showSegmentationButtons('segmented'); }) }) //// TODO: California only link </script> <link rel='stylesheet' id='main-styles-css' href='https://www.taboola.com//wp-content/themes/taboola/dist/css/main.min.css?ver=6.7.1' type='text/css' media='all' /> <link rel='stylesheet' id='page-styles-css' href='https://www.taboola.com//wp-content/themes/taboola/dist/css/single-case-study.min.css?ver=6.7.1' type='text/css' media='all' /> <script type="text/javascript" src="https://www.taboola.com//wp-content/themes/taboola/dist/js/main.min.js" id="taboola-main-js-js"></script> <script type="text/javascript" id="taboola-page-scripts-js-extra"> /* <![CDATA[ */ var taboola_ajax = {"ajaxurl":"https:\/\/www.taboola.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.taboola.com//wp-content/themes/taboola/dist/js/single-case-study.min.js" id="taboola-page-scripts-js"></script> </body> </html>

CINXE.COM

AIG | Taboola.com