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different light","description":"When it comes to identifying the many untraceable interactions that help create demand, things get murky very quickly. 'The funnel' is in the dark.","articleBody":"While software-based attribution can excel at reporting on the activities that help capture demand, when it comes to identifying the many untraceable interactions that help create that demand (say, conversations on social media or word-of-mouth referrals), things get murky very quickly. By the time today\u2019s B2B buyer has searched for your brand on Google, clicked on your shiny paid ad or ventured to request a demo, they have been busy behind the scenes gathering data. Perhaps a co-worker repeatedly expressed a pain point. Interest was piqued by a podcast on the topic. Maybe a word-of-mouth referral finally put you in the spotlight. The term \u201cdark funnel\u201d describes this significant part of the B2B buyer\u2019s journey that evades conventional analytics tools. As data privacy and platform changes reduce visibility further, understanding and illuminating the dark funnel has become crucial for any marketer wishing to capture insights into their customers\u2019 behaviour at the beginning of their buying journey.   What we do in the shadows The need to shine a light into this shadowy realm of post-Covid purchase activity is pressing. For when buyers do emerge and initiate contact, they are already 70% of the way through their journey. Prof. John Dawes of the B2B Institute has delivered a cold hard truth: \u201cOnly 20% of business buyers are \u2018in the market\u2019 over the course of an entire year; something like 5% in a\u00a0quarter \u2013 or put another way, 95% aren\u2019t in the market.\u201d When ready\u2014and only then\u2014buyers initiate first contact with sales 83% of the time, having largely established their requirements beforehand, and will have probably made their decision between suppliers by the time they get in touch. 84% of deals are won or lost before providers know they even exist. The fact is, if you haven\u2019t won over a buyer conducting research whilst in the dark funnel, you only have a 16% chance of winning the deal\u2014if you heard about it in the first place.\u00a0\u00a0 To be successful, you need to make people who aren\u2019t in the market now aware of your brand and favourable to it, so that when they do enter the market your brand is the one they think of first.   It\u2019s time to glow in the dark Brand building is a powerful way to shine in the dark funnel, allowing B2B marketers to influence and engage potential buyers across invisible touchpoints, creating a foundation of trust and preference that can later translate into measurable results for all to see. Establish trust A great deal of independent research takes place when choosing between suppliers, not least because more than two-thirds of buyers feel B2B brands all pretty much look and sound the same. A strong brand gives buyers confidence and recognition when they encounter information indirectly, whether through industry articles, social media, or peer recommendations. This trust can lead them to engage when they\u2019re further along in the buying process\u200b. Be consistent Brand building requires staying present in the market through content, thought leadership and social proof. These are difficult to measure directly but highly impactful when done right and regularly. When potential clients see your brand repeatedly in these untrackable channels, it builds familiarity that can drive preference later, even if you can\u2019t trace it back to a single campaign\u200b. \u00a0 Make an impression In the dark funnel, word-of-mouth and peer recommendations are incredibly influential, as B2B buyers prefer trusted colleagues\u2019 opinions to blatant sales patter. A strong brand increases the likelihood of these recommendations because it leaves a memorable, positive impression that others are more likely to endorse\u200b.\u00a0 Adapt to privacy changes Google\u2019s decision to deprecate third-party cookies in its Chrome browser and emails with tracking pixels now flagged as spam is a loss for tracking data but a win for brand building. Brands with strong awareness and reputation have a natural advantage since buyers may already be inclined to consider them without direct, measurable prompts\u200b. \u00a0 Play the long game As we\u2019ve said, since most B2B buyers aren't immediately in the market, brand building helps keep your business top-of-mind throughout a lengthy buying cycle. Effective brand building can nurture leads passively, making it easier to convert them later when they\u2019re finally ready to take the plunge.\u00a0   We\u2019ll show you the way forwards Create a more holistic understanding of buyer behaviours with a combination of enlightening strategic, data-driven and brand-focused approaches, and start accessing hidden insights within the dark funnel. We will be releasing further content on this topic in the coming weeks so follow us on LinkedIn to get notified as soon as it's live.","keywords":"","datePublished":"2024-11-19T15:57:55+00:00","dateModified":"2024-11-19T16:03:09+00:00","author":{"@type":"Person","name":"Colin Gentry","url":"https:\/\/www.cremarc.com\/author\/cgentry\/","sameAs":[]},"editor":{"@type":"Person","name":"Colin 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We are a rapidly growing company and are constantly looking for marketing rockstars to join the team.<span></a></li></ul></li><li id="menu-item-2506" class="has-mega-menu menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-2506"><a>Resource Hub</a><ul class="sub-menu"><li id="menu-item-2707" class="single-height menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2508 current_page_item current_page_parent menu-item-2707"><a href="https://www.cremarc.com/blogs"><span class="menu-title">Blogs</span><span class="menu-description">Want to improve your digital marketing knowledge? We have plenty of blogs ranging a multitude of topics so come and take a look!<span></a></li><li id="menu-item-3128" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3128"><a href="https://www.cremarc.com/case-studies"><span class="menu-title">Case Studies</span><span class="menu-description">We are not only proud of the work we have delivered for our clients, but the results and value it has delivered for them. Take a look at some of our case studies.<span></a></li></ul></li><li id="menu-item-2507" class="header-btn menu-item menu-item-type-custom menu-item-object-custom menu-item-2507"><a href="/contact/">Contact Us</a></li></ul></div></div></nav></header><div class="wrap" role="document"><div class="content"><main class="main"><section id="hero" class="" style="background-image: url()"><div class="container"><div class="text-holder"><h1 class="banner-heading">The Cremarc <span class="c-purple"><strong>B2B Marketing Blog</strong></span></h1><div class="narrow-container">Everyday is a school day, a chance to learn and explore new ideas, here is our collection of B2B marketing inspiration.</div></div></div></section><div class="wrap bg-white padding-default"><div class="container"><div class="cat-filter d-flex flex-column flex-md-row justify-content-center"> <label>Browse Topics:</label><div class="dropdown show px-1"> <a class="btn btn-dark mt-0 dropdown-toggle" href="#" role="button" id="dropdownCategory" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false" data-display="static"> Categories </a><div class="dropdown-menu" aria-labelledby="dropdownCategory"> <a class="dropdown-item" href="https://www.cremarc.com/blogs/abm/"> ABM </a> <a class="dropdown-item" href="https://www.cremarc.com/blogs/branding/"> Branding </a> <a class="dropdown-item" href="https://www.cremarc.com/blogs/channel-marketing/"> Channel Marketing </a> <a class="dropdown-item" href="https://www.cremarc.com/blogs/content-marketing/"> Content Marketing </a> <a class="dropdown-item" href="https://www.cremarc.com/blogs/latest-news/"> Latest News </a> <a class="dropdown-item" href="https://www.cremarc.com/blogs/marketing/"> Marketing </a> <a class="dropdown-item" href="https://www.cremarc.com/blogs/marketing-automation/"> Marketing Automation </a> <a class="dropdown-item" href="https://www.cremarc.com/blogs/sem-and-ppc/"> SEM and PPC </a> <a class="dropdown-item" href="https://www.cremarc.com/blogs/seo/"> SEO </a> <a class="dropdown-item" href="https://www.cremarc.com/blogs/social-media-marketing/"> Social Media Marketing </a> <a class="dropdown-item" href="https://www.cremarc.com/blogs/thought-leadership/"> Thought Leadership </a> <a class="dropdown-item" href="https://www.cremarc.com/blog/uncategorized/"> Uncategorized </a></div></div></div><div class="row gutters-sm"><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/marketing/the-dark-funnel/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-dark-funnel-and-why-you-need-to-start-seeing-brand-building-in-a-different-light--400x250.jpg" class="img-fluid wp-post-image" alt="The dark funnel and why you need to start seeing brand building in a different light" decoding="async" fetchpriority="high" /> </a><header> <time class="updated" datetime="2024-11-19T15:57:55+00:00">19th November 2024</time><h3>The dark funnel and why you need to start seeing brand building in a different light</h3></header><p>When it comes to identifying the many untraceable interactions that help create demand, things get murky very quickly. ‘The funnel’ is in the dark.</p> <a href="https://www.cremarc.com/marketing/the-dark-funnel/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/latest-news/cremarc-innovation-hub-october-2024-microsoft-ads-gamifying-questionnaires/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-Cremarc-Innovation-Hub-400x250.jpg" class="img-fluid wp-post-image" alt="The Cremarc Innovation Hub" decoding="async" /> </a><header> <time class="updated" datetime="2024-11-06T13:44:54+00:00">6th November 2024</time><h3>Cremarc Innovation Hub October 2024: The Power of Microsoft Ads & Gamifying Form Fills</h3></header><p>Welcome back to your monthly dose of progressive marketing tactics. This month we looked at: gamifying questionnaires, activating MS Ads and building cost calculators.</p> <a href="https://www.cremarc.com/latest-news/cremarc-innovation-hub-october-2024-microsoft-ads-gamifying-questionnaires/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/social-media-marketing/what-to-do-on-corporate-social-during-us-election/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Red-vs-Blue-–-the-U.S.-election-and-what-to-do-on-corporate-social--400x250.jpg" class="img-fluid wp-post-image" alt="Red vs Blue – the U.S. election and what to do on corporate social" decoding="async" /> </a><header> <time class="updated" datetime="2024-10-29T13:42:59+00:00">29th October 2024</time><h3>Red vs Blue – the U.S. election and what to do on corporate social</h3></header><p>As the day draws near, keeping your brand neutral and informed on social media is more important than ever. By implementing clear monitoring, moderation, messaging, and timing…</p> <a href="https://www.cremarc.com/social-media-marketing/what-to-do-on-corporate-social-during-us-election/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/thought-leadership/why-the-odds-are-stacked-against-b2b-marketers/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Why-the-odds-are-stacked-against-B2B-marketers-400x250.jpg" class="img-fluid wp-post-image" alt="Why the odds are stacked against B2B marketers" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-10-18T12:43:00+00:00">18th October 2024</time><h3>Why the odds are stacked against B2B marketers</h3></header><p>If I asked you to invest in something where your probability of even getting your money back was less than…</p> <a href="https://www.cremarc.com/thought-leadership/why-the-odds-are-stacked-against-b2b-marketers/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/thought-leadership/consistent-consistency-consistently/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Consistent-Consistency-Consistently-400x250.jpg" class="img-fluid wp-post-image" alt="Consistent Consistency Consistently" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-10-10T15:24:25+00:00">10th October 2024</time><h3>Consistent Consistency Consistently</h3></header><p>We’re often chasing the next big thing in marketing. With most marketers acting like magpies – chasing the shiny new…</p> <a href="https://www.cremarc.com/thought-leadership/consistent-consistency-consistently/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/marketing/what-services-to-choose-from-a-b2b-lead-gen-agency/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/email-marketing-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-08-30T15:39:14+00:00">30th August 2024</time><h3>What Services to Choose from a B2B Lead Gen Agency</h3></header><p>Choosing the right B2B lead generation service can be challenging. Whether you need SEO, paid ads, or content marketing, we’re here to help you make the best decision.</p> <a href="https://www.cremarc.com/marketing/what-services-to-choose-from-a-b2b-lead-gen-agency/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/latest-news/cremarc-innovation-hub-august-2024-content-resource-investment-hack-know-before-you-spend/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-Cremarc-Innovation-Hub-400x250.jpg" class="img-fluid wp-post-image" alt="The Cremarc Innovation Hub" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-08-12T15:12:22+00:00">12th August 2024</time><h3>Cremarc Innovation Hub August 2024: Content resource investment hack – know before you spend</h3></header><p>At Cremarc, our commitment to innovation drives us to continually explore new methods to deliver outstanding results for our clients….</p> <a href="https://www.cremarc.com/latest-news/cremarc-innovation-hub-august-2024-content-resource-investment-hack-know-before-you-spend/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/linkedin-ads-costs-and-roi-calculator"> <img src="/wp-content/uploads/dummy-400x250.jpg" class="img-fluid" /> </a><header> <time class="updated" datetime="2024-07-26T10:13:57+00:00">26th July 2024</time><h3>LinkedIn Ads Costs & ROI Calculator</h3></header><p>Use our LinkedIn Ads costs & ROI calculator to estimate the return on your investment by calculating key metrics such as cost per lead, conversion rates, and potential profit.</p> <a href="https://www.cremarc.com/linkedin-ads-costs-and-roi-calculator" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/sem-and-ppc/b2b-google-ads-the-ultimate-guide/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/b2b-google-ads-hero-image-400x250.jpg" class="img-fluid wp-post-image" alt="b2b google ads" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-07-24T09:25:27+00:00">24th July 2024</time><h3>B2B Google Ads: 2024 Ultimate Guide</h3></header><p>Spending on B2B Google Ads is projected to reach significant levels this year. Specifically, B2B digital advertising expenditures in the…</p> <a href="https://www.cremarc.com/sem-and-ppc/b2b-google-ads-the-ultimate-guide/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/uncategorized/linkedins-2024-benchmark-report-is-here-to-blow-your-mind/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/LinkedIn39s-2024-Benchmark-Report-Is-Here-to-Blow-Your-Mind-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-07-11T09:24:47+00:00">11th July 2024</time><h3>LinkedIn’s 2024 Benchmark Report Is Here to Blow Your Mind</h3></header><p>LinkedIn and Ipsos have just dropped their 2024 Benchmark Report and everything you thought you knew about B2B marketing is…</p> <a href="https://www.cremarc.com/uncategorized/linkedins-2024-benchmark-report-is-here-to-blow-your-mind/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/content-marketing/cremarc-innovation-hub-june-2024-pushing-boundaries-in-marketing-experimentation/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-Cremarc-Innovation-Hub-400x250.jpg" class="img-fluid wp-post-image" alt="The Cremarc Innovation Hub" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-07-10T12:37:53+00:00">10th July 2024</time><h3>Cremarc Innovation Hub June 2024: Pushing Boundaries in Marketing Experimentation</h3></header><p>At Cremarc, we’re always on the lookout for innovative ways to drive results for our clients. This month, our team…</p> <a href="https://www.cremarc.com/content-marketing/cremarc-innovation-hub-june-2024-pushing-boundaries-in-marketing-experimentation/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/thought-leadership/right-place-right-time-intent-based-marketing/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/intent-based-marketing-400x250.jpg" class="img-fluid wp-post-image" alt="intent based marketing" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-05-29T08:00:02+00:00">29th May 2024</time><h3>Right Place, Right Time: Intent-Based Marketing</h3></header><p>The marketing statistic that I quote the most is that only 5% of your market is currently ‘in the market’…</p> <a href="https://www.cremarc.com/thought-leadership/right-place-right-time-intent-based-marketing/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/sem-and-ppc/ga4-limitations-channel-data-collection-conversion-tracking-challenges/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/GA4-Limitations-400x250.jpg" class="img-fluid wp-post-image" alt="GA4 limitations" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-05-22T08:00:23+00:00">22nd May 2024</time><h3>GA4 Limitations: Channel Data Collection & Conversion Tracking Challenges</h3></header><p>Are you noticing discrepancies between the number of clicks reported in Google Ads and the number of users reported in…</p> <a href="https://www.cremarc.com/sem-and-ppc/ga4-limitations-channel-data-collection-conversion-tracking-challenges/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/social-media-marketing/how-to-generate-more-marketing-leads-the-power-of-linkedin-ads/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Linkedin-Ads-400x250.jpg" class="img-fluid wp-post-image" alt="Linkedin Ads" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-05-15T08:00:45+00:00">15th May 2024</time><h3>How To Generate More Marketing Leads: The Power Of LinkedIn Ads</h3></header><p>Sales and marketing teams have different goals and objectives. While marketing focuses on building brand awareness, building brand trust, and…</p> <a href="https://www.cremarc.com/social-media-marketing/how-to-generate-more-marketing-leads-the-power-of-linkedin-ads/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/thought-leadership/the-solution-already-exists-its-just-hiding-elsewhere/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/ecommerce-marketing-400x250.jpg" class="img-fluid wp-post-image" alt="Ecommerce marketing" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-05-08T08:00:26+00:00">8th May 2024</time><h3>The Solution Already Exists, It’s Just Hiding Elsewhere</h3></header><p>I recently read an excellent book—”Evolutionary Ideas”—in which Sam Tatam outlines the powerful concept of biomimicry. Tatam speaks of individuals…</p> <a href="https://www.cremarc.com/thought-leadership/the-solution-already-exists-its-just-hiding-elsewhere/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/marketing-automation/martech-can-maximise-roi-and-boost-sales-predictability/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/martech-maximising-roi-and-boost-sales-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-05-01T07:00:03+00:00">1st May 2024</time><h3>MarTech Can Maximise ROI And Boost Sales Predictability – Are You On Track?</h3></header><p>Let’s get real for a minute. Getting conversion-ready leads today through marketing efforts is tough. The challenge of nurturing leads…</p> <a href="https://www.cremarc.com/marketing-automation/martech-can-maximise-roi-and-boost-sales-predictability/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/seo/seo-impact-of-core-web-vitals"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/core-web-vitals-400x250.jpeg" class="img-fluid wp-post-image" alt="impact of core web vitals in SEO" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-04-24T07:00:56+00:00">24th April 2024</time><h3>Breaking Down Google’s Core Web Vitals and Their SEO Impact</h3></header><p>The digital marketing landscape is in constant flux with new algorithm updates, fresh tools like GA4, and the emerging presence…</p> <a href="https://www.cremarc.com/seo/seo-impact-of-core-web-vitals" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/marketing-automation/impact-of-marketing-automation-platforms-for-b2b-businesses/"> <img src="/wp-content/uploads/dummy-400x250.jpg" class="img-fluid" /> </a><header> <time class="updated" datetime="2024-04-21T07:00:29+00:00">21st April 2024</time><h3>The Impact Of Marketing Automation Platforms For B2B Businesses</h3></header><p>In the digitally fuelled marketplace of 2023, marketing automation has transcended from being a ‘nice-to-have’ to a quintessential arsenal in…</p> <a href="https://www.cremarc.com/marketing-automation/impact-of-marketing-automation-platforms-for-b2b-businesses/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/thought-leadership/independent-web-browsers-why-marketers-must-adapt-their-searches-for-eu-customers"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/independent-web-browsers-1-400x250.jpg" class="img-fluid wp-post-image" alt="adapt search engines for EU customers" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-04-18T08:20:24+00:00">18th April 2024</time><h3>Goodbye Google, and Aloha to independent web browsers: why marketers must adapt their search for EU customers</h3></header><p>Independent web browsers are gaining ground as Europeans spread their online search further afield, opening up new opportunities for marketers….</p> <a href="https://www.cremarc.com/thought-leadership/independent-web-browsers-why-marketers-must-adapt-their-searches-for-eu-customers" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/channel-marketing/martech-and-omnichannel-strategies-driving-business-growth/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/MarTech-and-Omnichannel-Strategies-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2024-04-17T07:00:11+00:00">17th April 2024</time><h3>MarTech and Omnichannel Strategies: Driving Business Growth</h3></header><p>Strategic Alignment for Business Leaders Pre-Planning In the world of high-stakes business, clear objectives are vital. 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Are you taking advantage of triggered automation workflows?</p> <a href="https://www.cremarc.com/blogs/marketing-automation/what-is-marketing-automation/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/the-drive-toward-demand-generation/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-drive-toward-demand-generation-400x250.jpg" class="img-fluid wp-post-image" alt="The drive toward demand generation" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-26T10:42:54+00:00">26th January 2023</time><h3>The drive toward demand generation</h3></header><p>In today’s world, marketers need to start splitting their marketing budget between lead generation and demand generation more fairly.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/the-drive-toward-demand-generation/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/why-marketing-is-important-during-a-recession/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Why-marketing-is-important-during-a-recession-400x250.jpg" class="img-fluid wp-post-image" alt="Why marketing is important during a recession" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-24T10:10:21+00:00">24th January 2023</time><h3>Why marketing is important during a recession</h3></header><p>There have been questions regarding whether the United Kingdom will be going into a recession. But if it did, how would it affect marketing?</p> <a href="https://www.cremarc.com/blogs/thought-leadership/why-marketing-is-important-during-a-recession/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/importance-of-creative-in-advertising/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-importance-of-creative-in-advertising-and-marketing-400x250.jpg" class="img-fluid wp-post-image" alt="The importance of creative in advertising and marketing" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-20T11:26:23+00:00">20th January 2023</time><h3>The importance of creative in advertising</h3></header><p>The importance of creative seen in advertising is vital to the success of any brand or campaign an organisation is running.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/importance-of-creative-in-advertising/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/how-ai-can-affect-your-marketing-campaigns/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/How-is-AI-used-in-marketing-and-how-can-it-affect-your-marketing-campaigns-400x250.jpg" class="img-fluid wp-post-image" alt="How is AI used in marketing and how can it affect your marketing campaigns" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-16T12:31:14+00:00">16th January 2023</time><h3>How AI can affect your marketing campaigns</h3></header><p>AI is being used daily by organisations around the world. But how can it affect your marketing campaigns?</p> <a href="https://www.cremarc.com/blogs/marketing/how-ai-can-affect-your-marketing-campaigns/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/using-ux-design-to-increase-website-conversion/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/UX-research-and-strategy-can-help-increase-web-conversion-rates-400x250.jpg" class="img-fluid wp-post-image" alt="UX research and strategy can help increase web conversion rates" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-12T10:31:06+00:00">12th January 2023</time><h3>Using UX design to increase website conversion</h3></header><p>Increasing conversion rates on your website starts with UX research and strategy, and can also help you stand out against competition.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/using-ux-design-to-increase-website-conversion/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/the-importance-of-ux-design/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/The-importance-of-user-experience-UX-and-UX-design-400x250.jpg" class="img-fluid wp-post-image" alt="The importance of user experience (UX) and UX design" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2023-01-10T10:04:36+00:00">10th January 2023</time><h3>The Importance of UX Design</h3></header><p>The importance of user experience (UX) is often under looked by many, leaving their user-journeys unoptimised and inefficient.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/the-importance-of-ux-design/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/how-five-guys-can-get-away-with-no-marketing/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Five-guys-website-400x250.png" class="img-fluid wp-post-image" alt="Five guys website" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-12-12T10:35:44+00:00">12th December 2022</time><h3>How Five Guys Can Get Away With No Marketing</h3></header><p>Not too long ago, I listened to Five Guys CEO, John Eckbert, on Steven Bartlett’s fantastic Diary of a CEO…</p> <a href="https://www.cremarc.com/blogs/marketing/how-five-guys-can-get-away-with-no-marketing/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/branding/brand-building-the-growth-strategy-for-tech-companies-big-and-small/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Brand-building-400x250.jpg" class="img-fluid wp-post-image" alt="Brand building" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-12-09T10:23:43+00:00">9th December 2022</time><h3>Brand building: The growth strategy for tech companies big and small</h3></header><p>Five years ago, I didn’t believe that brand building worked for SMEs, I thought it was for large companies with…</p> <a href="https://www.cremarc.com/blogs/branding/brand-building-the-growth-strategy-for-tech-companies-big-and-small/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/content-marketing/do-you-really-know-your-target-audience/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Audience-demographics-400x250.jpg" class="img-fluid wp-post-image" alt="Target audience demographics" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-11-29T13:40:01+00:00">29th November 2022</time><h3>Do you really know your target audience? </h3></header><p>There is a big difference between ‘knowing’ your target audience and understanding some customer demographics and behaviours. The latter leads…</p> <a href="https://www.cremarc.com/blogs/content-marketing/do-you-really-know-your-target-audience/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/is-account-based-marketing-abm-the-way-to-cut-through-the-noise/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Account-Based-Marketing-ABM-400x250.jpg" class="img-fluid wp-post-image" alt="Account Based Marketing" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-11-16T16:46:42+00:00">16th November 2022</time><h3>Is Account Based Marketing (ABM) The Way To Cut Through The Noise</h3></header><p>In this blog, we take a look at how to create a solid Account Based Marketing (ABM) strategy. It is getting…</p> <a href="https://www.cremarc.com/blogs/marketing/is-account-based-marketing-abm-the-way-to-cut-through-the-noise/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/marketing-for-millennials-the-majority-b2b-decision-maker/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Millennial-marketing.docx-400x250.jpg" class="img-fluid wp-post-image" alt="Marketing for Millennials" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-11-01T09:13:06+00:00">1st November 2022</time><h3>Marketing for Millennials: the majority B2B decision-maker</h3></header><p>Personas can be a divisive topic; for those that believe in them, they exist to help pinpoint characteristics and motivations,…</p> <a href="https://www.cremarc.com/blogs/marketing/marketing-for-millennials-the-majority-b2b-decision-maker/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/its-time-for-b2b-marketing-to-change/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Matt-Berry-COO-with-dyslexia-400x250.jpg" class="img-fluid wp-post-image" alt="Matt Berry - COO of Cremarc - B2B marketing agency" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-11-01T09:12:39+00:00">1st November 2022</time><h3>It’s time for B2B marketing to change</h3></header><p>We interviewed Cremarc’s new COO, Matt Berry, and discussed the flaws of B2B marketing and the rise of the B2B…</p> <a href="https://www.cremarc.com/blogs/marketing/its-time-for-b2b-marketing-to-change/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/sequential-advertising-making-your-advertising-more-mozart/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Sequential-advertising-400x250.jpg" class="img-fluid wp-post-image" alt="Sequential advertising" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-10-31T14:58:21+00:00">31st October 2022</time><h3>Sequential advertising: Making your advertising ‘more Mozart’</h3></header><p>Resolution is common practice in music theory, and I believe that it can be directly applied to advertising, especially sequential…</p> <a href="https://www.cremarc.com/blogs/thought-leadership/sequential-advertising-making-your-advertising-more-mozart/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/thought-leadership/im-a-coo-and-i-have-dyslexia/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Matt-Berry-COO-with-dyslexia-400x250.jpg" class="img-fluid wp-post-image" alt="Matt Berry - COO of Cremarc - B2B marketing agency" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-10-07T14:00:36+00:00">7th October 2022</time><h3>I’m a COO and I have dyslexia</h3></header><p>I am a 33-year-old COO and yes, as the title states, I have dyslexia. Right now, this post sounds like…</p> <a href="https://www.cremarc.com/thought-leadership/im-a-coo-and-i-have-dyslexia/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/were-entering-the-cookieless-future-are-you-ready/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Cookieless-future-1-400x250.jpg" class="img-fluid wp-post-image" alt="Cookieless future" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-10-06T13:36:50+00:00">6th October 2022</time><h3>We’re entering the ‘cookieless future’: are you ready? </h3></header><p>How to get ready for a cookieless future in five easy steps… Marketing is never going to be the same…</p> <a href="https://www.cremarc.com/blogs/marketing/were-entering-the-cookieless-future-are-you-ready/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/content-marketing/tech-marketing-should-take-a-lesson-from-orange-juice/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Tech-marketing-orange-juice-400x250.jpg" class="img-fluid wp-post-image" alt="tech marketing take a lesson from orange juice" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-08-18T14:00:34+00:00">18th August 2022</time><h3>Why Tech Marketing Should Take A Lesson From Orange Juice</h3></header><p>Companies do not market to companies. Humans’ market to humans. This blog explores how creativity is not just about clever design.</p> <a href="https://www.cremarc.com/blogs/content-marketing/tech-marketing-should-take-a-lesson-from-orange-juice/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/market-on-data-and-not-opinion"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Data-the-secret-weapon-of-marketing-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-08-17T14:00:44+00:00">17th August 2022</time><h3>How do you market on data and not opinion</h3></header><p>If you are wanting to see results, marketing on opinion should be avoided at all costs. Learn how you’ll need to collect more data to better inform decisions.</p> <a href="https://www.cremarc.com/blogs/marketing/market-on-data-and-not-opinion" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/How-Tesla-Can-Get-Away-With-Not-Using-Marketing-400x250.jpg" class="img-fluid wp-post-image" alt="Tesla marketing and Tesla advertising are everywhere" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-06-16T09:48:48+00:00">16th June 2022</time><h3>How Tesla Can Get Away With Not Using Marketing</h3></header><p>Despite Elon Musk saying he ‘hates advertising’, this blog breaks down Tesla’s current marketing activity, and outlines his part of the marketing mix.</p> <a href="https://www.cremarc.com/blogs/social-media-marketing/tesla-marketing-mix/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing-automation/power-up-marketing-automation/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Power-up-Marketing-Automation-4-things-you-should-be-doing-400x250.jpg" class="img-fluid wp-post-image" alt="Marketing Automation Techniques" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-02-24T14:57:11+00:00">24th February 2022</time><h3>Marketing Automation Techniques – 4 top tips</h3></header><p>Struggling to master Marketing Automation? Discover the 4 key areas of Marketing Automation which organisations regularly fail to power-up.</p> <a href="https://www.cremarc.com/blogs/marketing-automation/power-up-marketing-automation/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/thought-leadership/how-marketers-can-take-the-blindfold-off/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/How-Marketers-Can-Take-the-Blindfold-Off-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2022-01-17T13:09:06+00:00">17th January 2022</time><h3>How Marketers Can Take the Blindfold Off</h3></header><p>If you are an MD or Sales Director and you need to get the most from your marketing team in 2021, here are 6 things you should focus on.</p> <a href="https://www.cremarc.com/blogs/thought-leadership/how-marketers-can-take-the-blindfold-off/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/seo/5-tips-for-better-website-seo/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/5-Tips-for-Better-Website-SEO-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2021-02-26T16:15:04+00:00">26th February 2021</time><h3>5 Tips for Better Website SEO</h3></header><p>Struggling to optimise your website and move up in the search engine rankings? In this blog, we outline our 5 tips to achieve better website SEO.</p> <a href="https://www.cremarc.com/blogs/seo/5-tips-for-better-website-seo/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/why-marketing-is-so-critical-now/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Why-Marketing-Is-So-Critical-Now-400x250.jpg" class="img-fluid wp-post-image" alt="" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2021-02-09T09:26:01+00:00">9th February 2021</time><h3>Why Marketing Is So Critical Now</h3></header><p>With the pandemic pushing digital transformation, it is now critical businesses establish a strong marketing presence if they want to see results.</p> <a href="https://www.cremarc.com/blogs/marketing/why-marketing-is-so-critical-now/" class="btn btn-sm btn-outline-primary">Read more</a></div></article><article class="col-sm-6 col-lg-4" style="margin-bottom: 30px"><div class="news-overview"> <a href="https://www.cremarc.com/blogs/marketing/lockdown-marketing/"> <img width="400" height="250" src="https://www.cremarc.com/wp-content/uploads/Lockdown-Marketing-400x250.jpg" class="img-fluid wp-post-image" alt="Lockdown Marketing" decoding="async" loading="lazy" /> </a><header> <time class="updated" datetime="2021-02-04T16:07:51+00:00">4th February 2021</time><h3>Lockdown Marketing</h3></header><p>As things don’t look to be going back to normal any time soon, the best organisations can do is focus on the 5 key areas of marketing that actually matter.</p> <a href="https://www.cremarc.com/blogs/marketing/lockdown-marketing/" class="btn btn-sm btn-outline-primary">Read more</a></div></article></div><nav class="navigation posts-navigation" aria-label="Posts"><h2 class="screen-reader-text">Posts navigation</h2><div class="nav-links"><div class="nav-previous"><a href="https://www.cremarc.com/blogs/page/2/" >Older posts</a></div></div></nav></div></div></main></div></div><footer class="content-info"><div class="container"><div class="row d-flex text-center justify-content-center mb-5"><div class="col-md-8"><h2 class="sub-heading">Let’s talk</h2><p>Have something on your mind that you’d like to chat about? 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