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Why Cremarc - Cremarc

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<script>function myFunction(x) { x.classList.toggle("change"); }</script> <header class="theme-header"><nav class="navbar navbar-expand-lg p-0"> <a class="logo" href="https://www.cremarc.com/"> <img src="/wp-content/uploads/cremarc-logo.svg" class="img-fluid default-logo" alt="Cremarc" style="width: 200px;"> <img src="/wp-content/uploads/cremarc-logo-blue.svg" class="img-fluid hover-logo" alt="Cremarc" style="width: 200px;"> </a> <button class="navbar-toggler p-0" type="button" data-toggle="collapse" data-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation"><div onclick="myFunction(this)"><div class="bar1"></div><div class="bar2"></div><div class="bar3"></div></div> </button><div class="collapse navbar-collapse" id="navbarSupportedContent"><div class="menu-main-nav-container"><ul id="menu-main-nav" class="navbar-nav ml-auto align-items-center"><li id="menu-item-2503" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-2503"><a href="https://www.cremarc.com/">Home</a></li><li id="menu-item-2586" class="has-mega-menu menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2586"><a href="https://www.cremarc.com/b2b-marketing-services/">B2B Marketing Services</a><ul class="sub-menu"><li id="menu-item-2588" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2588"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-branding-agency"><span class="menu-title">Strategy, branding <br/>& proposition</span><span class="menu-description">For marketing to deliver an impact for you, it needs to be underpinned by a clear strategy that links the aspirations of your organisation to the needs of your target markets.<span></a></li><li id="menu-item-2587" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2587"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-digital-marketing-services"><span class="menu-title">Digital <br/>marketing</span><span class="menu-description">We deliver digital impact through web, search, socials and integrated campaigns, and align your digital marketing with measured results.<span></a></li><li id="menu-item-2678" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2678"><a href="https://www.cremarc.com/b2b-marketing-services/marketing-technology"><span class="menu-title">Marketing <br/>technology</span><span class="menu-description">MarTech opens up far more possibilities to be better, to constantly learn, and do things that, in the past, were simply not possible.<span></a></li><li id="menu-item-2677" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2677"><a href="https://www.cremarc.com/b2b-marketing-services/account-based-marketing"><span class="menu-title">Account based <br/>marketing</span><span class="menu-description">Through account-based marketing we can help you to be laser focused and open doors for you that have previously been closed.<span></a></li><li id="menu-item-2676" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2676"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-content-marketing-services"><span class="menu-title">Content <br/>marketing</span><span class="menu-description">We create content that captures attention, draws in your target personas, and turns initial interest into intent to purchase.<span></a></li><li id="menu-item-4817" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4817"><a href="https://www.cremarc.com/b2b-marketing-services/b2b-web-design-agency"><span class="menu-title">Website Design & Development</span><span class="menu-description">We design compelling, user-focused B2B websites, combining engaging content and UX for impactful brand representation and audience engagement.<span></a></li></ul></li><li id="menu-item-3008" class="has-mega-menu pipe menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-3008"><a>About</a><ul class="sub-menu"><li id="menu-item-3004" class="single-height menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2694 current_page_item menu-item-3004"><a href="https://www.cremarc.com/why-cremarc"><span class="menu-title">Why Cremarc</span><span class="menu-description">A team of talented people that blend creative and innovative thinking with science and data, delivering measurable return for clients.<span></a></li><li id="menu-item-2709" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2709"><a href="https://www.cremarc.com/meet-the-team"><span class="menu-title">Meet the team</span><span class="menu-description">Meet the lovely team members that make cremarc who we are. It&rsquo;s always nice to put a face to a name so come and take a look.<span></a></li><li id="menu-item-2708" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2708"><a href="https://www.cremarc.com/join-the-team"><span class="menu-title">Join the team</span><span class="menu-description">Do you love marketing and think you are brilliant at what you do? We are a rapidly growing company and are constantly looking for marketing rockstars to join the team.<span></a></li></ul></li><li id="menu-item-2506" class="has-mega-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2506"><a>Resource Hub</a><ul class="sub-menu"><li id="menu-item-2707" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-2707"><a href="https://www.cremarc.com/blogs"><span class="menu-title">Blogs</span><span class="menu-description">Want to improve your digital marketing knowledge? We have plenty of blogs ranging a multitude of topics so come and take a look!<span></a></li><li id="menu-item-3128" class="single-height menu-item menu-item-type-post_type menu-item-object-page menu-item-3128"><a href="https://www.cremarc.com/case-studies"><span class="menu-title">Case Studies</span><span class="menu-description">We are not only proud of the work we have delivered for our clients, but the results and value it has delivered for them. Take a look at some of our case studies.<span></a></li></ul></li><li id="menu-item-2507" class="header-btn menu-item menu-item-type-custom menu-item-object-custom menu-item-2507"><a href="/contact/">Contact Us</a></li></ul></div></div></nav></header><div class="wrap" role="document"><div class="content"><main class="main"><section id="hero" class="center-align" style="background-image: url()"><div class="container"><div class="text-holder"><h1 class="banner-heading">Changing the impact of B2B marketing <strong><span class="c-purple">forever</span></strong></h1></div></div></section><section id="block-1" class="columns content-blocks bg-white padding-default text-center" ><div class="container"><div class="row d-flex align-items-start"><div class="col-lg"><div class="container-75"><h2>The Cremarc story</h2><p class="lead">We are a progressive B2B marketing agency focused on helping ambitious technology companies.</p></div><p>Like many companies, Cremarc was born out of frustration. Our founder was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”.  He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff.”</p><p>His vision was to create an agency that understood the technology sector and, more importantly, how to market their solutions and services. He aimed to build a team of talented people that could blend creative and innovative thinking with science and data – doing the right things in the best possible way to deliver measurable return for clients. Today, we truly believe that we are doing something different and changing the impact of B2B marketing forever.</p></div></div></div></section><section id="block-2" class="columns content-blocks bg-dark padding-default text-left" ><div class="container"><div class="row d-flex align-items-start"><div class="col-lg"><p><img fetchpriority="high" decoding="async" class="img-fluid aligncenter wp-image-3208 size-full" src="https://www.cremarc.com/wp-content/uploads/brain.png" alt="The Cremarc way" width="986" height="349" srcset="https://www.cremarc.com/wp-content/uploads/brain.png 986w, https://www.cremarc.com/wp-content/uploads/brain-768x272.png 768w" sizes="(max-width: 986px) 100vw, 986px" /></p></div></div></div></section><section id="block-3" class="graphical-image-with-content content-blocks bg-dark img-right padding-default" ><div class="container"><div class="row d-flex align-items-stretch justify-content-between"><div class="col-md-6 text-left order-md-1 d-flex justify-content-end align-items-center"><div class="text-holder"><h2 class="sub-heading">Start with <span class="c-purple"><strong>strategy</strong></span></h2><p>Marketing should never be a leap into the unknown. Every step should be calculated. That’s why Cremarc aims to start with the end in mind. By focusing on your business objectives, we can work backwards and translate them into an effective multi-channel marketing strategy. Our plans rely on facts and evidence, never assumptions, to deliver the best possible outcome.</p></div></div><div class="col-md-6 order-md-2"><div class="img-holder indent-right"> <img src="https://www.cremarc.com/wp-content/uploads/start-with-strategy.png" alt="The Cremarc way: start with strategy" class="img-fluid"/></div></div></div></div></section><section id="block-4" class="columns content-blocks bg-dark padding-default text-center" ><div class="container"><div class="row d-flex align-items-start"><div class="col-lg"><div class="container-75"><h2 class="sub-heading">Remove <span class="c-purple"><strong>complexity</strong></span></h2><p>Innovative tech is sometimes complex and difficult to decipher, which can limit marketing effectiveness. Not with us. We know the tech world, because it’s our world: we speak the language, understand sophisticated concepts, and can translate your proposition clearly and concisely to resonate with your audience. By removing complexity, we remove barriers, enabling us to move you forward faster.</p></div></div></div></div></section><section id="block-5" class="graphical-image-with-content content-blocks bg-dark img-left padding-default" ><div class="container"><div class="row d-flex align-items-stretch justify-content-between"><div class="col-md-6 text-left order-md-2 d-flex justify-content-start align-items-center"><div class="text-holder"><h2 class="sub-heading">Inject <span class="c-purple"><strong>creativity</strong></span></h2><p>For us, creativity is not just great design. It’s a way of thinking: seeing the world from different perspectives and being progressive. The fast pace of the tech industry is what keeps us creatively energised, constantly finding new ways to make you stand out from the crowd. We create compelling messages that cut through the noise, rapidly turning theory into practice, and practice into evidence that drives you forward.</p></div></div><div class="col-md-6 order-md-1"><div class="img-holder indent-left"> <img src="https://www.cremarc.com/wp-content/uploads/Group-64386.png" alt="The Cremarc way: inject creativity" class="img-fluid"/></div></div></div></div></section><section id="block-6" class="columns content-blocks bg-dark padding-default text-center" ><div class="container"><div class="row d-flex align-items-start"><div class="col-lg"><div class="container-75"><h2 class="sub-heading">Focus on <span class="c-purple"><strong>results</strong></span></h2><p>Data drives marketing performance. When coupled with creativity, an analytical approach can deliver transformational results. That’s why we specialise in, and focus on, data-driven marketing: activities that are trackable, measurable and repeatable. This enables you to outmanoeuvre your competition and realise your business objectives.</p></div></div></div></div></section><section id="block-7" class="background-graphic position-right bg-sm"><div class="background-img" style="background-image: url(/wp-content/uploads/CremarcCircleWhite.png);"></div></section><section id="block-8" class="columns content-blocks bg-white padding-default text-center" ><div class="container"><div class="row d-flex align-items-start"><div class="col-lg"><div class="container-75"><h2 class="sub-heading"><strong>Cremarc&#8217;s culture</strong></h2><p>Our culture is born out of our shared values. Our appetite to learn is why we have allocated school days for our <a href="https://www.cremarc.com/about/meet-the-team">team members</a> to learn new skills. 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