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class="gracenote-fade-in">Novedades en SVOD La mayoría de sus contenidos</h1></div><div class="gracenote-post__content"><div class="gracenote-post__cats"><a href="https://gracenote.com/es/category/content-discovery/" rel="category tag">Descubrimiento de contenidos</a> <a href="https://gracenote.com/es/category/content-distribution/" rel="category tag">Distribución de contenidos</a></div><p>Para ser un sector muy joven, el streaming ha transformado el panorama televisivo en muy poco tiempo. Sin embargo, a pesar de que en los últimos 15 años se ha hecho omnipresente entre el público, los servicios de suscripción de vídeo a la carta (SVOD) aún tienen mucho camino por recorrer.</p><p>Para las audiencias, la naturaleza a la carta de los contenidos televisivos de calidad ha tenido una acogida universal. La adopción de la televisión conectada (CTV<sup>)1</sup> y la participación en el streaming siguen aumentando, y el contenido global de streaming representa ahora el 87% de los programas <sup>disponibles2</sup> para las audiencias globales a través de canales lineales y de streaming. Sin embargo, a pesar de esta gran variedad, la composición de estos catálogos pone de manifiesto lo joven que es la industria del streaming.</p><figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1200" height="500" src="https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=1024,427" alt="" class="wp-image-1558659" srcset="https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png 1200w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=300,125 300w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=768,320 768w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=1024,427 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>De hecho, un análisis reciente de los contenidos ofrecidos por los servicios SVOD <sup>mundiales3</sup> (Amazon Prime Video, Apple TV+, Disney+, Netflix y Paramount+) reveló que sólo el 11,6% se produjo antes de 1990. Y lo que es más, más del 80% se ha producido desde el año 2000. La relativa novedad de los contenidos SVOD es especialmente evidente en el caso de los programas de televisión, que representan casi el <sup>90%2</sup> de los contenidos distribuidos por estos cinco proveedores.</p><figure class="wp-block-image size-large"><img decoding="async" width="1200" height="1000" src="https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=1024,853" alt="" class="wp-image-1558658" srcset="https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=300,250 300w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=768,640 768w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=1024,853 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>A pesar del atractivo de los contenidos originales de alto nivel, la importancia de las bibliotecas de contenidos nunca ha sido mayor para los servicios SVOD. En 2023, por ejemplo, el público estadounidense solo dedicará una <sup>cuarta</sup> parte4 de su tiempo de streaming a ver programación original. E incluso en 2022, que muchos consideran la cúspide de los contenidos originales en los servicios de streaming, el público seguía dedicando un 20% más de tiempo a los <a href="https://www.nielsen.com/insights/2023/streaming-unwrapped-2022-was-the-year-of-original-content/" target="_blank" rel="noopener">títulos con licencia más vistos</a> que a los originales más <a href="https://www.nielsen.com/insights/2023/streaming-unwrapped-2022-was-the-year-of-original-content/" target="_blank" rel="noopener">vistos</a>.</p><p>Aquí es donde entran en juego las tendencias de consumo televisivo y cómo los catálogos SVOD pueden seguir atrayendo -y manteniendo- audiencias. Con un número proporcionalmente menor de programas de televisión anteriores a 1990, las estrategias de refuerzo de las bibliotecas podrían beneficiarse de la incorporación de más programas que se ajusten a los grupos demográficos de mayor edad, personas que pasan mucho más tiempo viendo la televisión que las generaciones más jóvenes.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="920" src="https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=1024,785" alt="" class="wp-image-1558275" srcset="https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=300,230 300w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=768,589 768w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=1024,785 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>A pesar de la gran cantidad de tiempo que los Baby Boomers y la Generación de los Mayores dedican a la televisión, su tiempo de streaming es notablemente menor. La audiencia de 2023, por ejemplo, muestra que los espectadores de 18 a 34 años pasaron un 66% más de tiempo viendo contenidos en streaming que los mayores de 65 años. También pasaron un 23% más de tiempo en streaming que los espectadores de 50 a 64 años.</p><p>Al observar los contenidos que estas audiencias ven en streaming, hay indicios claros de que probablemente dedicarían más tiempo a la televisión tradicional si los catálogos de SVOD tuvieran más de lo que pasan más tiempo viendo: televisión clásica.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="1112" src="https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=1024,949" alt="" class="wp-image-1558273" srcset="https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=300,278 300w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=768,712 768w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=1024,949 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Por difícil que resulte imaginar el aspecto de más de 550.000 títulos de <sup>vídeo5</sup> -o cómo navegar por ellos como espectador-, la realidad de las bibliotecas SVOD actuales es mucho más compacta. Esto se debe a que muchos títulos existen en más de un catálogo. Y en el caso de los programas de televisión, también pueden existir episodios individuales.</p><p>En realidad, la cantidad de contenidos únicos es relativamente pequeña. Si sólo contamos los títulos de películas y programas de televisión (y no los episodios individuales), independientemente de cuántos catálogos los distribuyan, el volumen total en estos cinco servicios desciende a poco más de 84.000.</p><p>Si pensamos en la historia completa de las industrias de la televisión y el cine, los catálogos actuales de vídeo a la carta ofrecen una parte muy pequeña de los contenidos que se han producido. Aunque es poco probable que la incorporación de un siglo completo de contenidos sea la estrategia adecuada, la profundidad del catálogo -y la conexión de los espectadores con el contenido adecuado- serán las claves de la vitalidad empresarial sostenida de los operadores de SVOD a medida que las plataformas compitan por la audiencia y los espectadores se vuelvan más selectivos con las suscripciones que pagan.</p><p><strong><em>Si desea más información sobre la distribución de streaming, descargue nuestro informe 2024 </em></strong><a href="https://gracenote.com/es/insights/2024-state-of-play/"><strong><em>de 2024</em></strong></a><strong><em>.</em></strong></p><h3 class="wp-block-heading">Fuentes</h3><ol class="wp-block-list"><li>Por CTV se entiende cualquier televisor conectado a Internet. El uso más habitual es la transmisión de contenidos de vídeo.</li><li>Gracenote Global Video Data</li><li>Para este análisis, los servicios SVOD globales se refieren a cinco servicios con sede en EE.UU. que se lanzaron antes de 2020 y se han ampliado para distribuir vídeo a nivel mundial y se rastrean en al menos nueve países dentro de la base de datos de vídeo de Gracenote: Amazon Prime Video, Apple TV+, Disney+, Netflix y Paramount+.</li><li>Nielsen Panel nacional de televisión</li><li>Los cinco proveedores mundiales ofrecen a la audiencia un total de más de 550.000 programas, episodios y películas entre los que elegir.</li></ol><p></p></div><div class="gracenote-post__bottom"><div class="gracenote-post__tags"><h6>Etiquetas relacionadas</h6><div class="gracenote-post__tags-wrap"><a href="https://gracenote.com/es/tag/content/">Contenido</a><a href="https://gracenote.com/es/tag/streaming/">Streaming</a><a href="https://gracenote.com/es/tag/tv/">TV</a></div></div><div 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21V14.0344H17.7347L18.0838 11.3265H15.4024V9.59765C15.4024 8.81364 15.62 8.27934 16.7443 8.27934L18.1783 8.27867V5.85676C17.9302 5.82382 17.0791 5.75006 16.0888 5.75006C14.0213 5.75006 12.606 7.01198 12.606 9.32952V11.3265H10.2677V14.0344H12.606V21H4C3.44772 21 3 20.5523 3 20V4C3 3.44772 3.44772 3 4 3H20C20.5523 3 21 3.44772 21 4V20C21 20.5523 20.5523 21 20 21H15.4024Z" fill="#495B6C"/></svg></a></div></div></div><div class="gracenote-post__recent"><div class="gracenote-post__recent-headings"></div><div class="gracenote-post__recent-posts"><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/es/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">Los catálogos SVOD son un gran negocio, pero están muy infrautilizados</a></h6><p>Las últimas tendencias de audiencia sugieren que muchos servicios de vídeo a la carta podrían no estar rentabilizando la mayor parte de los contenidos que distribuyen. </p><div class="gracenote-post__recent-bottom"><span>21 de noviembre de 2024</span><a href="https://gracenote.com/es/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/es/insights/2024-state-of-play/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/11/2024-SOP-report-page-banner-v1-1-1.png?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/2024-state-of-play/">Situación en 2024</a></h6><p>Este informe destaca las tendencias de los contenidos SVOD, las estrategias de distribución y puede utilizarse para desarrollar viajes de contenidos personalizados.</p><div class="gracenote-post__recent-bottom"><span>13 de noviembre de 2024</span><a href="https://gracenote.com/es/insights/2024-state-of-play/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/es/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/Diplomat-for-meta-image.png?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/">Los telespectadores no sólo necesitan recomendaciones, sino también motivos para ver la televisión.</a></h6><p>Con tantos contenidos, abundancia de servicios y ausencia de horarios de programación, el público se siente abrumado y rara vez sabe lo que quiere ver cuando lo sintoniza. </p><div class="gracenote-post__recent-bottom"><span>2 de octubre de 2024</span><a 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viajes</option><option value="Insurance">Seguros</option><option value="Internet">Internet</option><option value="Manufacturing">Manufactura</option><option value="Media">Medios</option><option value="Music">Música</option><option value="Non-Profit">Sin ánimo de lucro</option><option value="Other">Otros</option><option value="Pharmaceuticals">Productos farmacéuticos</option><option value="Publishing">Publicación</option><option value="Radio">Radio</option><option value="Real Estate">Bienes raíces</option><option value="Retail">Venta al por menor</option><option value="Sports">Deportes</option><option value="Technology">Tecnología</option><option value="Telecommunications">Telecomunicaciones</option><option value="Television & Cable">Televisión y cable</option><option value="Video Gaming">Video juegos</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="country"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="country"><option value="">Localización*</option><option value="Afghanistan">Afganistán</option><option value="Aland Islands">Islas Aland</option><option value="Albania">Albania</option><option value="Algeria">Argelia</option><option value="Andorra">Andorra</option><option value="Angola">Angola</option><option value="Anguilla">Anguila</option><option value="Antarctica">Antártida</option><option value="Antigua and Barbuda">Antigua y Barbuda</option><option value="Argentina">Argentina</option><option value="Armenia">Armenia</option><option value="Aruba">Aruba</option><option value="Australia">Australia</option><option value="Austria">Austria</option><option value="Azerbaijan">Azerbaiyán</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Bahréin</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbados</option><option value="Belarus">Bielorrusia</option><option value="Belgium">Bélgica</option><option value="Belize">Belice</option><option value="Benin">Benín</option><option value="Bermuda">Bermudas</option><option value="Bhutan">Bután</option><option value="Bolivia">Bolivia</option><option value="Bonaire, Sint Eustatius and Saba">Bonaire, San Eustaquio y Saba</option><option value="Bosnia and Herzegovina">Bosnia y Herzegovina</option><option value="Botswana">Botsuana</option><option value="Bouvet Island">Isla Bouvet</option><option value="Brazil">Brasil</option><option value="British Indian Ocean Territory">Territorio Británico del Océano Índico</option><option value="Brunei Darussalam">Brunei Darussalam</option><option value="Bulgaria">Bulgaria</option><option value="Burkina Faso">Burkina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Camboya</option><option value="Cameroon">Camerún</option><option value="Canada">Canadá</option><option value="Cape Verde">Cabo Verde</option><option value="Cayman Islands">Islas Caimán</option><option value="Central African Republic">República Centroafricana</option><option value="Chad">Chad</option><option value="Chile">Chile</option><option value="China">China</option><option value="Christmas Island">Isla de Navidad</option><option value="Cocos (Keeling) Islands">Islas Cocos (Keeling)</option><option value="Colombia">Colombia</option><option value="Comoros">Comoras</option><option value="Congo, the Democratic Republic of the">Congo, República Democrática del</option><option value="Congo">Congo</option><option value="Cook Islands">Islas Cook</option><option value="Costa Rica">Costa Rica</option><option value="Cote d’Ivoire">Costa de Marfil</option><option value="Croatia">Croacia</option><option value="Cuba">Cuba</option><option value="Curaçao">Curaçao</option><option value="Cyprus">Chipre</option><option value="Czech Republic">República Checa</option><option value="Denmark">Dinamarca</option><option value="Djibouti">Yibuti</option><option value="Dominican Republic">República Dominicana</option><option value="Dominica">Dominica</option><option value="Ecuador">Ecuador</option><option value="Egypt">Egipto</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Guinea Ecuatorial</option><option value="Eritrea">Eritrea</option><option value="Estonia">Estonia</option><option value="Ethiopia">Etiopía</option><option value="Falkland Islands (Malvinas)">Islas Malvinas (Falkland Islands)</option><option value="Faroe Islands">Islas Feroe</option><option value="Fiji">Fiyi</option><option value="Finland">Finlandia</option><option value="France">Francia</option><option value="French Guiana">Guayana Francesa</option><option value="French Polynesia">Polinesia Francesa</option><option value="French Southern Territories">Territorios Australes Franceses</option><option value="Gabon">Gabón</option><option value="Gambia">Gambia</option><option value="Georgia">Georgia</option><option value="Germany">Alemania</option><option value="Ghana">Ghana</option><option value="Gibraltar">Gibraltar</option><option value="Greece">Grecia</option><option value="Greenland">Groenlandia</option><option value="Grenada">Granada</option><option value="Guadeloupe">Guadalupe</option><option value="Guatemala">Guatemala</option><option value="Guernsey">Guernsey</option><option value="Guinea-Bissau">Guinea-Bissau</option><option value="Guinea">Guinea</option><option value="Guyana">Guyana</option><option value="Haiti">Haití</option><option value="Heard Island and McDonald Islands">Islas Heard y McDonald</option><option value="Holy See (Vatican City State)">Santa Sede (Estado de la Ciudad del Vaticano)</option><option value="Honduras">Honduras</option><option value="Hungary">Hungría</option><option value="Iceland">Islandia</option><option value="India">India</option><option value="Indonesia">Indonesia</option><option value="Iran">Irán</option><option value="Iraq">Iraq</option><option value="Ireland">Irlanda</option><option value="Isle of Man">Isla of Man</option><option value="Israel">Israel</option><option value="Italy">Italia</option><option value="Jamaica">Jamaica</option><option value="Japan">Japón</option><option value="Jersey">Jersey</option><option value="Jordan">Jordan</option><option value="Kazakhstan">Kazajstán</option><option value="Kenya">Kenia</option><option value="Kiribati">Kiribati</option><option value="Korea, Democratic People’s Republic of">Corea, República Popular Democrática de</option><option value="Korea, Republic of">Corea, República de</option><option value="Kuwait">Kuwait</option><option value="Kyrgyzstan">Kirguistán</option><option value="Lao People’s Democratic Republic">República Democrática Popular Lao</option><option value="Latvia">Letonia</option><option value="Lebanon">Líbano</option><option value="Lesotho">Lesotho</option><option value="Liberia">Liberia</option><option value="Libya">Libia</option><option value="Liechtenstein">Liechtenstein</option><option value="Lithuania">Lituania</option><option value="Luxembourg">Luxemburgo</option><option value="Macao">Macao</option><option value="Macedonia">Macedonia</option><option value="Madagascar">Madagascar</option><option value="Malawi">Malawi</option><option value="Malaysia">Malasia</option><option value="Maldives">Maldivas</option><option value="Mali">Mali</option><option value="Malta">Malta</option><option value="Martinique">Martinica</option><option value="Mauritania">Mauritania</option><option value="Mauritius">Mauricio</option><option value="Mayotte">Mayotte</option><option value="Mexico">México</option><option value="Moldova">Moldavia</option><option value="Monaco">Mónaco</option><option value="Mongolia">Mongolia</option><option value="Montenegro">Montenegro</option><option value="Montserrat">Montserrat</option><option value="Morocco">Marruecos</option><option value="Mozambique">Mozambique</option><option value="Myanmar">Myanmar</option><option value="Namibia">Namibia</option><option value="Nauru">Nauru</option><option value="Nepal">Nepal</option><option value="Netherlands">Países Bajos</option><option value="New Caledonia">Nueva Caledonia</option><option value="New Zealand">Nueva Zelanda</option><option value="Nicaragua">Nicaragua</option><option value="Nigeria">Nigeria</option><option value="Niger">Níger</option><option value="Niue">Niue</option><option value="Norfolk Island">Isla de Norfolk</option><option value="Norway">Noruega</option><option value="Oman">Omán</option><option value="Pakistan">Pakistán</option><option value="Palestine">Palestina</option><option value="Panama">Panamá</option><option value="Papua New Guinea">Papúa Nueva Guinea</option><option value="Paraguay">Paraguay</option><option value="Peru">Perú</option><option value="Philippines">Filipinas</option><option value="Pitcairn">Pitcairn</option><option value="Poland">Polonia</option><option value="Portugal">Portugal</option><option value="Qatar">Qatar</option><option value="Reunion">Reunión</option><option value="Romania">Rumanía</option><option value="Russian Federation">Federación de Rusia</option><option value="Rwanda">Ruanda</option><option value="Saint Barthélemy">San Bartolomé</option><option value="Saint Helena, Ascension and Tristan da Cunha">Santa Elena, Ascensión y Tristán da Cunha</option><option value="Saint Kitts and Nevis">San Cristóbal y Nieves</option><option value="Saint Lucia">Santa Lucía</option><option value="Saint Martin (French part)">San Martín (parte francesa)</option><option value="Saint Pierre and Miquelon">San Pedro y Miquelón</option><option value="Saint Vincent and the Grenadines">San Vicente y las Granadinas</option><option value="Samoa">Samoa</option><option value="San Marino">San Marino</option><option value="Sao Tome and Principe">Santo Tomé y Príncipe</option><option value="Saudi Arabia">Arabia Saudí</option><option value="Senegal">Senegal</option><option value="Serbia">Serbia</option><option value="Seychelles">Seychelles</option><option value="Sierra Leone">Sierra Leona</option><option value="Singapore">Singapur</option><option value="Sint Maarten (Dutch part)">San Martín (parte neerlandesa)</option><option value="Slovakia">Eslovaquia</option><option value="Slovenia">Eslovenia</option><option value="Solomon Islands">Islas Salomón</option><option value="Somalia">Somalia</option><option value="South Africa">Sudáfrica</option><option value="South Georgia and the South Sandwich Islands">Georgia del Sur y las islas Sandwich del Sur</option><option value="South Sudan">Sudán del Sur</option><option value="Spain">España</option><option value="Sri Lanka">Sri Lanka</option><option value="Sudan">Sudán</option><option value="Suriname">Surinam</option><option value="Svalbard and Jan Mayen">Svalbard y Jan Mayen</option><option value="Swaziland">Suazilandia</option><option value="Sweden">Suecia</option><option value="Switzerland">Suiza</option><option value="Syrian Arab 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