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14 novembre 2024</span><h1 class="gracenote-fade-in">Quoi de neuf dans la SVOD ? La plupart de ses contenus</h1></div><div class="gracenote-post__content"><div class="gracenote-post__cats"><a href="https://gracenote.com/fr/category/content-discovery/" rel="category tag">Découverte de contenu</a> <a href="https://gracenote.com/fr/category/content-distribution/" rel="category tag">Distribution de contenu</a></div><p>Pour un secteur très jeune, le streaming a transformé le paysage télévisuel en très peu de temps. Pourtant, bien qu'ils soient devenus largement omniprésents auprès du public au cours des 15 dernières années, les services de vidéo à la demande par abonnement (SVOD) ont encore un long chemin à parcourir.</p><p>Pour le public, la nature à la demande du contenu télévisuel de qualité a été universellement saluée. L'adoption de la télévision connectée (TVC<sup>)1</sup> et l'engagement en faveur de la diffusion en continu continuent d'augmenter, et le contenu global de la diffusion en continu représente désormais 87 % des programmes <sup>disponibles2</sup> pour le public mondial sur les chaînes linéaires et de diffusion en continu. Toutefois, malgré cette grande variété, la composition de ces catalogues met en évidence la jeunesse du secteur de la diffusion en continu.</p><figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1200" height="500" src="https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=1024,427" alt="" class="wp-image-1558659" srcset="https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png 1200w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=300,125 300w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=768,320 768w, https://gracenote.com/wp-content/uploads/2024/11/Pre-1990-TV-shows-in-SVOD-stat-1200x500-1.png?resize=1024,427 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>En fait, une analyse récente du contenu proposé par les services mondiaux de <sup>SVOD3</sup> (Amazon Prime Video, Apple TV+, Disney+, Netflix et Paramount+) a révélé que seulement 11,6 % des films ont été produits avant 1990. En outre, plus de 80 % ont été produits depuis 2000. La relative nouveauté des contenus de SVOD est particulièrement évidente pour les émissions de télévision, qui représentent près de 90 <sup>%2</sup> des contenus distribués par ces cinq fournisseurs.</p><figure class="wp-block-image size-large"><img decoding="async" width="1200" height="1000" src="https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=1024,853" alt="" class="wp-image-1558658" srcset="https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=300,250 300w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=768,640 768w, https://gracenote.com/wp-content/uploads/2024/10/Age-of-content-across-SVOD-catalogs-1.png?resize=1024,853 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Malgré l'attrait d'un contenu original très médiatisé, les services de SVOD n'ont jamais eu autant besoin d'une bibliothèque de contenus complète. En 2023, par exemple, le public américain ne passera qu'un <sup>quart4</sup> de son temps de lecture en continu à regarder des programmes originaux. Et même en 2022, que beaucoup considèrent comme l'apogée du contenu original sur les services de streaming, le public passera encore 20 % de temps en plus à regarder les <a href="https://www.nielsen.com/insights/2023/streaming-unwrapped-2022-was-the-year-of-original-content/" target="_blank" rel="noopener">titres sous licence les plus regardés</a> qu'à regarder les meilleurs originaux.</p><p>C'est là que les tendances télévisuelles entrent en jeu, et que les catalogues de SVOD peuvent continuer à attirer et à maintenir les audiences. Les programmes télévisés antérieurs à 1990 étant proportionnellement moins nombreux, les stratégies d'enrichissement des bibliothèques pourraient bénéficier de l'intégration d'un plus grand nombre de programmes adaptés aux populations plus âgées, qui passent beaucoup plus de temps à regarder la télévision que les jeunes générations.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="920" src="https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=1024,785" alt="" class="wp-image-1558275" srcset="https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=300,230 300w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=768,589 768w, https://gracenote.com/wp-content/uploads/2024/10/Time-with-TV.png?resize=1024,785 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>Malgré le temps considérable que les baby-boomers et les téléspectateurs de la génération la plus ancienne consacrent à la télévision, le temps qu'ils passent à regarder des contenus en streaming est nettement inférieur. L'audience de 2023, par exemple, montre que les 18-34 ans ont passé 66 % plus de temps à regarder du contenu en continu que les personnes âgées de 65 ans et plus. Ils ont également passé 23 % plus de temps à regarder du contenu en continu que les téléspectateurs âgés de 50 à 64 ans.</p><p>Si l'on examine les contenus que ces publics regardent en streaming, il apparaît clairement qu'ils consacreraient davantage de temps à la télévision traditionnelle si les catalogues de SVOD contenaient plus de ce qu'ils passent le plus de temps à regarder : la télévision classique.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="1112" src="https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=1024,949" alt="" class="wp-image-1558273" srcset="https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png 1200w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=300,278 300w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=768,712 768w, https://gracenote.com/wp-content/uploads/2024/10/Time-watching-classic-TV-on-SVOD.png?resize=1024,949 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure><p>S'il est difficile d'imaginer à quoi pourraient ressembler plus de 550 000 <sup>titres</sup> vidéo5 - ou comment s'y retrouver en tant que téléspectateur - la réalité des bibliothèques de SVOD d'aujourd'hui est bien plus compacte. En effet, de nombreux titres existent dans plus d'un catalogue. Et dans le cas des émissions de télévision, il en va de même pour les épisodes individuels.</p><p>En réalité, la quantité de contenu unique est relativement faible. Si l'on ne tient compte que des titres de films et d'émissions de télévision (et non des épisodes individuels), quel que soit le nombre de catalogues qui les distribuent, le volume total pour ces cinq services tombe à un peu plus de 84 000.</p><p>Si l'on considère l'ensemble de l'histoire des industries de la télévision et du cinéma, les catalogues de SVOD d'aujourd'hui n'offrent qu'une infime partie du contenu produit. Bien qu'il soit peu probable que l'intégration d'un siècle entier de contenu soit la bonne stratégie, la profondeur du catalogue et la connexion des téléspectateurs avec le bon contenu seront les clés d'une vitalité commerciale durable pour les opérateurs de SVOD, alors que les plateformes se disputent les audiences et que les téléspectateurs deviennent plus sélectifs dans les abonnements qu'ils paient.</p><p><strong><em>Pour plus d'informations sur la distribution en continu, téléchargez notre rapport 2024 </em></strong><a href="https://gracenote.com/fr/insights/2024-state-of-play/"><strong><em>Rapport sur l'état des lieux</em></strong></a><strong><em>.</em></strong></p><h3 class="wp-block-heading">Sources d'information</h3><ol class="wp-block-list"><li>La TVC désigne toute télévision connectée à l'internet. Le cas d'utilisation le plus courant est la diffusion de contenu vidéo.</li><li>Gracenote Mondial Video Data</li><li>Pour cette analyse, les services mondiaux de SVOD se réfèrent à cinq services basés aux États-Unis qui ont été lancés avant 2020 et qui se sont développés pour distribuer des vidéos à l'échelle mondiale et qui sont suivis dans au moins neuf pays dans la base de données vidéo de Gracenote: Amazon Prime Video, Apple TV+, Disney+, Netflix et Paramount+.</li><li>Nielsen Panel national de télévision</li><li>Les cinq fournisseurs mondiaux offrent au public un choix total de plus de 550 000 programmes, épisodes et films.</li></ol><p></p></div><div class="gracenote-post__bottom"><div class="gracenote-post__tags"><h6>Tags associés</h6><div class="gracenote-post__tags-wrap"><a href="https://gracenote.com/fr/tag/content/">Contenu</a><a href="https://gracenote.com/fr/tag/streaming/">Streaming</a><a href="https://gracenote.com/fr/tag/tv/">TÉLÉVISION</a></div></div><div 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21V14.0344H17.7347L18.0838 11.3265H15.4024V9.59765C15.4024 8.81364 15.62 8.27934 16.7443 8.27934L18.1783 8.27867V5.85676C17.9302 5.82382 17.0791 5.75006 16.0888 5.75006C14.0213 5.75006 12.606 7.01198 12.606 9.32952V11.3265H10.2677V14.0344H12.606V21H4C3.44772 21 3 20.5523 3 20V4C3 3.44772 3.44772 3 4 3H20C20.5523 3 21 3.44772 21 4V20C21 20.5523 20.5523 21 20 21H15.4024Z" fill="#495B6C"/></svg></a></div></div></div><div class="gracenote-post__recent"><div class="gracenote-post__recent-headings"></div><div class="gracenote-post__recent-posts"><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">Les catalogues de vidéo à la demande représentent un gros volume d'affaires, mais ils sont largement sous-exploités</a></h6><p>Les tendances récentes en matière d'audience télévisuelle suggèrent que de nombreux services de SVOD ne sont peut-être pas satisfaits de la majorité des contenus qu'ils distribuent. </p><div class="gracenote-post__recent-bottom"><span>21 novembre 2024</span><a href="https://gracenote.com/fr/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/fr/insights/2024-state-of-play/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/11/2024-SOP-report-page-banner-v1-1-1.png?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/2024-state-of-play/">2024 État du jeu</a></h6><p>Ce rapport met en évidence les tendances en matière de contenu SVOD, les stratégies de distribution et peut être utilisé pour développer des parcours de contenu personnalisés.</p><div class="gracenote-post__recent-bottom"><span>13 novembre 2024</span><a href="https://gracenote.com/fr/insights/2024-state-of-play/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/fr/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/Diplomat-for-meta-image.png?w=1024)"></a></div><h6><a href="https://gracenote.com/fr/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/">Les téléspectateurs ont besoin de plus que de recommandations ; ils ont besoin de raisons de regarder.</a></h6><p>Avec une telle quantité de contenu, une abondance de services et l'absence de grilles de programmes, le public est submergé et sait rarement ce qu'il veut regarder lorsqu'il passe à l'antenne. </p><div 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class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="country"><option value="">Lieu*</option><option value="Afghanistan">Afghanistan</option><option value="Aland Islands">Aland (Îles)</option><option value="Albania">Albanie</option><option value="Algeria">Algérie</option><option value="Andorra">Andorre</option><option value="Angola">Angola</option><option value="Anguilla">Anguilla</option><option value="Antarctica">Antarctique</option><option value="Antigua and Barbuda">Antigua et Barbuda</option><option value="Argentina">Argentine</option><option value="Armenia">Arménie</option><option value="Aruba">Aruba</option><option value="Australia">Australie</option><option value="Austria">Autriche</option><option value="Azerbaijan">Azerbaïdjan</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Bahreïn</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbade</option><option value="Belarus">Bélarus</option><option value="Belgium">Belgique</option><option value="Belize">Belize</option><option value="Benin">Bénin</option><option value="Bermuda">Bermudes</option><option value="Bhutan">Bhoutan</option><option value="Bolivia">Bolivie</option><option value="Bonaire, Sint Eustatius and Saba">Bonaire, Saint-Eustache et Saba</option><option value="Bosnia and Herzegovina">Bosnie et Herzégovine</option><option value="Botswana">Botswana</option><option value="Bouvet Island">Île Bouvet</option><option value="Brazil">Brésil</option><option value="British Indian Ocean Territory">Territoire britannique de l'océan Indien</option><option value="Brunei Darussalam">Brunei Darussalam</option><option value="Bulgaria">Bulgarie</option><option value="Burkina Faso">Burkina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Cambodge</option><option value="Cameroon">Cameroun</option><option value="Canada">Canada</option><option value="Cape Verde">Cap Vert</option><option value="Cayman Islands">Îles Caïmans</option><option value="Central African Republic">République centrafricaine</option><option value="Chad">Tchad</option><option value="Chile">Chili</option><option value="China">Chine</option><option value="Christmas Island">L'île de Noël</option><option value="Cocos (Keeling) Islands">Îles Cocos (Keeling)</option><option value="Colombia">Colombie</option><option value="Comoros">Comores</option><option value="Congo, the Democratic Republic of the">Congo, République démocratique du</option><option value="Congo">Congo</option><option value="Cook Islands">Îles Cook</option><option value="Costa Rica">Costa Rica</option><option value="Cote d’Ivoire">Côte d'Ivoire</option><option value="Croatia">Croatie</option><option value="Cuba">Cuba</option><option value="Curaçao">Curaçao</option><option value="Cyprus">Chypre</option><option value="Czech Republic">République tchèque</option><option value="Denmark">Danemark</option><option value="Djibouti">Djibouti</option><option value="Dominican Republic">République dominicaine</option><option value="Dominica">Dominique</option><option value="Ecuador">Équateur</option><option value="Egypt">Égypte</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Guinée équatoriale</option><option value="Eritrea">Erythrée</option><option value="Estonia">Estonie</option><option value="Ethiopia">Éthiopie</option><option value="Falkland Islands (Malvinas)">Îles Malouines (Malvinas)</option><option value="Faroe Islands">Îles Féroé</option><option value="Fiji">Fidji</option><option value="Finland">Finlande</option><option value="France">France</option><option value="French Guiana">Guyane française</option><option value="French Polynesia">Polynésie française</option><option value="French Southern Territories">Terres australes françaises</option><option value="Gabon">Gabon</option><option value="Gambia">Gambie</option><option value="Georgia">Géorgie</option><option value="Germany">Allemagne</option><option value="Ghana">Ghana</option><option value="Gibraltar">Gibraltar</option><option value="Greece">Grèce</option><option value="Greenland">Groenland</option><option value="Grenada">Grenade</option><option value="Guadeloupe">Guadeloupe</option><option value="Guatemala">Guatemala</option><option value="Guernsey">Guernesey</option><option value="Guinea-Bissau">Guinée-Bissau</option><option value="Guinea">Guinée</option><option value="Guyana">Guyane</option><option value="Haiti">Haïti</option><option value="Heard Island and McDonald Islands">Île Heard et îles McDonald</option><option value="Holy See (Vatican City State)">Saint-Siège (État de la Cité du Vatican)</option><option value="Honduras">Honduras</option><option value="Hungary">Hongrie</option><option value="Iceland">Islande</option><option value="India">Inde</option><option value="Indonesia">Indonésie</option><option value="Iran">L'Iran</option><option value="Iraq">L'Irak</option><option value="Ireland">Irlande</option><option value="Isle of Man">Île de Man</option><option value="Israel">Israël</option><option value="Italy">Italie</option><option value="Jamaica">Jamaïque</option><option value="Japan">Japon</option><option value="Jersey">Jersey</option><option value="Jordan">Jordanie</option><option value="Kazakhstan">Kazakhstan</option><option value="Kenya">Kenya</option><option value="Kiribati">Kiribati</option><option value="Korea, Democratic People’s Republic of">Corée, République populaire démocratique de</option><option value="Korea, Republic of">Corée, République de</option><option value="Kuwait">Koweït</option><option value="Kyrgyzstan">Kirghizistan</option><option value="Lao People’s Democratic Republic">République démocratique populaire lao</option><option value="Latvia">Lettonie</option><option value="Lebanon">Liban</option><option value="Lesotho">Lesotho</option><option value="Liberia">Libéria</option><option value="Libya">Libye</option><option value="Liechtenstein">Liechtenstein</option><option value="Lithuania">Lituanie</option><option value="Luxembourg">Luxembourg</option><option value="Macao">Macao</option><option value="Macedonia">Macédoine</option><option value="Madagascar">Madagascar</option><option value="Malawi">Malawi</option><option value="Malaysia">Malaisie</option><option value="Maldives">Maldives</option><option value="Mali">Mali</option><option value="Malta">Malte</option><option value="Martinique">Martinique</option><option value="Mauritania">Mauritanie</option><option value="Mauritius">Maurice</option><option value="Mayotte">Mayotte</option><option value="Mexico">Mexique</option><option value="Moldova">Moldavie</option><option value="Monaco">Monaco</option><option value="Mongolia">Mongolie</option><option value="Montenegro">Monténégro</option><option value="Montserrat">Montserrat</option><option value="Morocco">Maroc</option><option value="Mozambique">Mozambique</option><option value="Myanmar">Myanmar</option><option value="Namibia">Namibie</option><option value="Nauru">Nauru</option><option value="Nepal">Népal</option><option value="Netherlands">Pays-Bas</option><option value="New Caledonia">Nouvelle-Calédonie</option><option value="New Zealand">Nouvelle-Zélande</option><option value="Nicaragua">Nicaragua</option><option value="Nigeria">Nigéria</option><option value="Niger">Niger</option><option value="Niue">Niue</option><option value="Norfolk Island">Île Norfolk</option><option value="Norway">Norvège</option><option value="Oman">Oman</option><option value="Pakistan">Pakistan</option><option value="Palestine">Palestine</option><option value="Panama">Panama</option><option value="Papua New Guinea">Papouasie-Nouvelle-Guinée</option><option value="Paraguay">Paraguay</option><option value="Peru">Pérou</option><option value="Philippines">Philippines</option><option value="Pitcairn">Pitcairn</option><option value="Poland">Pologne</option><option value="Portugal">Portugal</option><option value="Qatar">Qatar</option><option value="Reunion">Réunion</option><option value="Romania">Roumanie</option><option value="Russian Federation">Fédération de Russie</option><option value="Rwanda">Rwanda</option><option value="Saint Barthélemy">Saint Barthélemy</option><option value="Saint Helena, Ascension and Tristan da Cunha">Sainte-Hélène, Ascension et Tristan da Cunha</option><option value="Saint Kitts and Nevis">Saint-Kitts-et-Nevis</option><option value="Saint Lucia">Sainte-Lucie</option><option value="Saint Martin (French part)">Saint Martin (partie française)</option><option value="Saint Pierre and Miquelon">Saint-Pierre et Miquelon</option><option value="Saint Vincent and the Grenadines">Saint-Vincent-et-les-Grenadines</option><option value="Samoa">Samoa</option><option value="San Marino">Saint-Marin</option><option value="Sao Tome and Principe">Sao Tomé et Principe</option><option value="Saudi Arabia">Arabie Saoudite</option><option value="Senegal">Sénégal</option><option value="Serbia">Serbie</option><option value="Seychelles">Seychelles</option><option value="Sierra Leone">Sierra Leone</option><option value="Singapore">Singapour</option><option value="Sint Maarten (Dutch part)">Sint Maarten (partie néerlandaise)</option><option value="Slovakia">Slovaquie</option><option value="Slovenia">Slovénie</option><option value="Solomon Islands">Îles Salomon</option><option value="Somalia">Somalie</option><option value="South Africa">Afrique du Sud</option><option value="South Georgia and the South Sandwich Islands">Géorgie du Sud et îles Sandwich du Sud</option><option value="South Sudan">Sud Soudan</option><option value="Spain">Espagne</option><option value="Sri Lanka">Sri Lanka</option><option value="Sudan">Soudan</option><option value="Suriname">Suriname</option><option value="Svalbard and Jan Mayen">Svalbard et Jan Mayen</option><option 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