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weglot-lang weglot-language flag-0 ar" data-code-language="ar" role="option"><a title="Language switcher : Arabic" class="weglot-language-ar" role="option" data-wg-notranslate="" href="https://gracenote.com/ar/type/article/?wg-choose-original=false">العربية‏</a></li><li data-l="de" class="wg-li weglot-lang weglot-language flag-0 de" data-code-language="de" role="option"><a title="Language switcher : German" class="weglot-language-de" role="option" data-wg-notranslate="" href="https://gracenote.com/de/type/article/?wg-choose-original=false">Deutsch</a></li><li data-l="it" class="wg-li weglot-lang weglot-language flag-0 it" data-code-language="it" role="option"><a title="Language switcher : Italian" class="weglot-language-it" role="option" data-wg-notranslate="" href="https://gracenote.com/it/type/article/?wg-choose-original=false">Italiano</a></li><li data-l="nl" class="wg-li weglot-lang weglot-language flag-0 nl" data-code-language="nl" role="option"><a title="Language switcher : Dutch" class="weglot-language-nl" role="option" data-wg-notranslate="" href="https://gracenote.com/nl/type/article/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div class="gracenote-blog__banner"><span class="gracenote-fade-in">Perspectivas</span><h1 class="gracenote-fade-in">Gracenote perspectivas</h1><p class="gracenote-fade-in">Información para ayudarle a tomar decisiones empresariales con conocimiento de causa</p></div><div class="container"><div id="gracenote-posts" class="gracenote-blog__posts"><div class="gracenote-blog__item gracenote-fade-in image post-1558279 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-personalization tag-streaming tag-tv post_types-article post_industry-publisher post_industry-streaming-provider post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/woman-looking-at-svod-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/">Los catálogos SVOD son un gran negocio, pero están muy infrautilizados</a></h6><p>Las últimas tendencias de audiencia sugieren que muchos servicios de vídeo a la carta podrían no estar rentabilizando la mayor parte de los contenidos que distribuyen. </p><div class="gracenote-blog__item-bottom"><span>21 de noviembre de 2024</span><a href="https://gracenote.com/es/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558265 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-content tag-streaming tag-tv post_types-article post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-europe post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/10/remote-streaming-interface-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/whats-new-in-svod-most-of-its-content/">Novedades en SVOD La mayoría de sus contenidos</a></h6><p>A pesar de la gran variedad disponible en los servicios de streaming, la gran mayoría de la programación es muy nueva. </p><div class="gracenote-blog__item-bottom"><span>14 de noviembre de 2024</span><a href="https://gracenote.com/es/insights/whats-new-in-svod-most-of-its-content/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1558019 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery tag-content tag-metadata tag-personalization tag-recommendations tag-tv post_types-article post_industry-broadcaster post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/Diplomat-for-meta-image.png?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/">Los telespectadores no sólo necesitan recomendaciones, sino también motivos para ver la televisión.</a></h6><p>Con tantos contenidos, abundancia de servicios y ausencia de horarios de programación, el público se siente abrumado y rara vez sabe lo que quiere ver cuando lo sintoniza. </p><div class="gracenote-blog__item-bottom"><span>2 de octubre de 2024</span><a href="https://gracenote.com/es/insights/tv-audiences-need-more-than-recommendations-they-need-reasons-to-watch/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557486 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-metadata tag-streaming post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv post_industry-publisher post_industry-streaming-provider post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/08/animated-program-tv-screen-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/">Los identificadores de contenido son la clave para desbloquear el valor de la publicidad programática en CTV</a></h6><p>Al centrarse en la selección de contenidos, los editores y anunciantes tienen la oportunidad de obtener mejores resultados simplemente aprovechando los conjuntos de datos existentes.</p><div class="gracenote-blog__item-bottom"><span>25 de septiembre de 2024</span><a href="https://gracenote.com/es/insights/content-ids-are-the-key-to-unlocking-value-in-programmatic-ctv-advertising/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557972 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-content-discovery tag-content tag-metadata tag-tv post_types-article post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/09/group-watching-TV.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/">Los dramas ganadores del Emmy se inclinan por las luchas de poder y los estados de ánimo apasionantes</a></h6><p>Aunque única respecto a anteriores ganadores del Emmy en la categoría de drama, Shogun tiene muchas similitudes con títulos como Succession, Juego de Tronos y Breaking Bad.</p><div class="gracenote-blog__item-bottom"><span>12 de septiembre de 2024</span><a href="https://gracenote.com/es/insights/emmy-winning-dramas-lean-into-power-struggles-and-gripping-moods/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557467 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-metadata tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-publisher post_industry-streaming-service post_region-global post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/08/woman-TV-viewer-smiling-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/">La CTV contextual permite a los anunciantes llegar al espectador allí donde se encuentra</a></h6><p>Los anuncios contextuales son una forma estupenda de llegar al público allí donde se encuentra.</p><div class="gracenote-blog__item-bottom"><span>28 de agosto de 2024</span><a href="https://gracenote.com/es/insights/contextual-ctv-allows-advertisers-to-meet-viewers-where-theyre-at/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557424 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-contextual-advertising tag-metadata tag-personalization tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv-provider post_industry-publisher post_industry-streaming-provider post_industry-streaming-service post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2018/11/ctv-ux-and-remote-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/">Con contenidos en todas partes, el futuro de la televisión pasa por las experiencias</a></h6><p>Con la sobreabundancia de contenidos televisivos disponibles, la participación de los espectadores dependerá cada vez más de las experiencias personalizadas.</p><div class="gracenote-blog__item-bottom"><span>14 de agosto de 2024</span><a href="https://gracenote.com/es/insights/with-content-everywhere-the-future-of-tv-is-about-experiences/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1557234 post type-post status-publish format-standard has-post-thumbnail hentry category-content-development category-contextual-advertising tag-content tag-dei tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-broadcaster post_industry-pay-tv post_industry-publisher post_industry-streaming-service post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/07/family-with-young-jedi-on-tv.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/">La inclusión ha aumentado en los nuevos contenidos televisivos, pero la inversión publicitaria aún no se ha equiparado.</a></h6><p>A pesar del aumento de la diversidad en la programación televisiva popular, la inversión de las marcas en contenidos inclusivos no ha seguido el mismo ritmo.</p><div class="gracenote-blog__item-bottom"><span>3 de julio de 2024</span><a href="https://gracenote.com/es/insights/inclusivity-is-increasing-in-popular-tv-content-but-not-in-ad-spend/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1555792 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-contextual-advertising tag-fast tag-metadata tag-streaming tag-tv post_types-article post_industry-fast post_industry-publisher"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/06/group-watching-tv-in-the-dark-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/">La falta de metadatos en la programación FAST inhibe el descubrimiento de contenidos y las oportunidades publicitarias</a></h6><p>Para que el público pueda descubrir la programación de los canales FAST, debe incluir metadatos completos.</p><div class="gracenote-blog__item-bottom"><span>18 de junio de 2024</span><a href="https://gracenote.com/es/insights/missing-metadata-in-fast-programming-inhibits-content-discovery-and-advertising-opportunities/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-1556932 post type-post status-publish format-standard has-post-thumbnail hentry category-contextual-advertising tag-content tag-dei tag-movies tag-streaming tag-tv post_types-article post_industry-advertiser post_industry-pay-tv post_industry-streaming-service post_industry-studio post_region-u-s"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/06/debs-house-meta.jpeg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/">Casi el 70% de las nuevas series de televisión de este año son inclusivas de BIPOC</a></h6><p>Los contenidos originales premium ofrecen nuevas oportunidades a los compradores de medios que buscan ser más inclusivos con su gasto publicitario.</p><div class="gracenote-blog__item-bottom"><span>14 de junio de 2024</span><a href="https://gracenote.com/es/insights/nearly-70-of-this-years-new-tv-series-are-bipoc-inclusive/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3747 post type-post status-publish format-standard has-post-thumbnail hentry category-content-distribution post_types-article post_industry-broadcaster post_industry-pay-tv-provider post_industry-publisher post_region-global"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/virtual-medal-table-forecast/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/05/womens-soccer-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/virtual-medal-table-forecast/">EE.UU., China, Gran Bretaña, Japón y Francia lideran el medallero virtual de los Juegos Olímpicos de París 2024 previsto por Gracenote </a></h6><p>Estados Unidos, China, Gran Bretaña, Japón y Francia lideran la predicción de medallas olímpicas para 2024. </p><div class="gracenote-blog__item-bottom"><span>17 de abril de 2024</span><a href="https://gracenote.com/es/insights/virtual-medal-table-forecast/" class="gracenote-blog__item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#fff"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-blog__item gracenote-fade-in image post-3739 post type-post status-publish format-standard has-post-thumbnail hentry category-content-discovery category-content-distribution tag-metadata tag-streaming tag-tv post_types-article post_industry-fast post_industry-publisher post_industry-streaming-service post_industry-studio post_region-global"><div class="gracenote-blog__item-img-wrap"><a href="https://gracenote.com/es/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/" class="gracenote-blog__item-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/05/global-sports-data-meta.webp?w=1024)"></a></div><h6><a href="https://gracenote.com/es/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/">Los metadatos son la clave de una experiencia atractiva para el aficionado en la migración del deporte al streaming</a></h6><p>Los datos de distribución pueden ayudar a los aficionados al deporte a mantenerse conectados con sus ligas y equipos favoritos. </p><div class="gracenote-blog__item-bottom"><span>17 de abril de 2024</span><a href="https://gracenote.com/es/insights/metadata-is-the-key-to-compelling-fan-experiences-as-sports-migrate-to-streaming/" class="gracenote-blog__item-btn"><svg width="36" height="36" 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