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id="carousel-banner-wrapper"> <div class="col-md-12"> <div id="carousel-banner" class="carousel slide" data-ride="carousel">  <div class="carousel-inner"> <div class="item active" id="banner-24045"> <img src="/public/123/website/banner/Visitors-Servicing-Summit-2024-website-banner_e71oveqwk2ra.jpg" alt="Visitors-Servicing-Summit-2024-website-banner_e71oveqwk2ra.jpg"> <div class="container "> <div class="carousel-caption"> </div> </div> </div> </div> <div class="banner-overlay"></div> </div> </div> </div> <div id="contentwrapper"> <div class="container" style="margin-top: 40px;"> <div id="contentarea"> <div class="row"> <div class="col-md-12 full-content"> <h4>About the Summit</h4> <p>The Victorian Visitor Servicing Summit has been held for over 15 years, delving into the ever-changing face of visitor servicing. The Summit looks to explore the broad role that visitor servicing plays in inspiring and motivating a visitor in the lead-up to and while they are in your destination.</p> <p>The Summit Program offers the ability for the host region to work with the VTIC team on the development and design of an innovative and engaging Summit Program which includes educational trips of the host region.</p> <p>Running from Wednesday to Friday, the Summit Program features professional development sessions, case studies, keynote presentations and opportunities to learn and network with leaders in visitor servicing.  </p> <p>The Summit audience is comprised of professionals working in the visitor services sector, including local government, regional tourism boards, the visitor information services network and the broader industry.</p> <p>Importantly, the Summit is one of learning and exchange, of best practice case studies with delegates exploring the future of visitor servicing, and how customer connection remains at the forefront of the tourism sector. The Summit will focus on the significant role visitor servicing plays in driving economic growth and yield for the whole state. </p> <p>Over the past five years, the Victorian Visitor Servicing Summit has brought together over 100 delegates annually from across Victoria and interstate. Previous locations include Ballarat (2024), Wangaratta (2023), Werribee (2022), Warrnambool (2021) and Murrindindi Shire (2019). </p> <h4> </h4> <h4>2024 Visitor Servicing Summit</h4> <p>With the support of the host partner, the City of Ballarat, the 2024 Victorian Visitor Servicing Summit successfully brought together industry professionals to explore the transformation of Visitor Information Centres into contemporary ‘Inspiration Hubs.’ The Summit emphasised engaging visitors differently across all stages of their journey.</p> <p><strong>Summit Highlights</strong></p> <ul> <li><strong>Study tours:</strong> delegates explored the diversity of experiences in the Ballarat region through immersive tours.</li> <li><strong>Keynote presentations:</strong> insights were shared on visitor trends and challenges in modernising visitor servicing.</li> <li><strong>Workshops:</strong> attendees exchanged practical knowledge and inspired innovations in visitor servicing.</li> <li><strong>Networking opportunities:</strong> participants strengthened relationships across local governments, regions, tourism businesses, and communities.</li> <li><strong>New initiatives for 2024:</strong> for the first time, a dedicated stream for Local Government Economic Development Managers, Tourism Managers, and Regional Tourism Boards was introduced alongside a robust program for Visitor Services staff.</li> </ul> <p> </p> <center> <p style="text-align: center;"><a class="btn btn-default" herf="" href="https://www.vtic.com.au/eventdetails/24644/2024-victorian-visitor-servicing-summit" target="_blank">FIND OUT MORE</a></p> </center> <p> </p> </div> </div> </div> </div>  </div>  <div id="footer-top"> <section class="section-vtic-partners"> <div class="container"> <h2>VTIC Partners</h2> <div class="vtic-partners"> <div class="img-logo"><a href="https://all.accor.com/gb/city/hotels-melbourne-v5372.shtml" target="_blank"><img alt="Accor" src="/public/123/images/partners/Accor.png" style="width: 100%;" 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We pay our respects to their Elders past and present.</p> </div> </div> <div class="col col-xs-12 col-sm-4 col-md-4"> <div class="col-content"> <h5>Contact</h5> <p>Victoria Tourism Industry Council<br /> ABN: 85 152 248 541<br /> Suite 201A, Level 2, 360 Elizabeth Street<br /> Melbourne VIC 3000<br /> (03) 7035 5700<br /> <a href="mailto:info@vtic.com.au">info@vtic.com.au</a></p> <div id="footer-social"><a href="https://www.facebook.com/VTICnews" target="_blank"><i aria-hidden="true" class="fa-fw fab fa-facebook"></i></a> <a href="https://twitter.com/vticnews" target="_blank"><i aria-hidden="true" class="fa-fw fab fa-x-twitter"></i></a> <a href="https://www.linkedin.com/company/victoria-tourism-industry-council/" target="_blank"><i aria-hidden="true" class="fa-fw fab fa-linkedin"></i></a> <a href="https://www.youtube.com/vticnews" target="_blank"><i aria-hidden="true" class="fa-fw fab fa-youtube"></i></a> <a href="https://instagram.com/vticnews" target="_blank"><i aria-hidden="true" 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