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Available" decoding="async" src="https://www.qualitytourismaustralia.com/wp-content/uploads/2023/12/QTAB-accessible-logo-rgb-300x130.png" style="width: 280px; height: 121px; float: right; margin: 25px;" />The Accessible Tourism program is a nationwide program developed by the Australian Tourism Industry Council (ATIC) in collaboration with TravAbility and is supported by the Australian Government. VTIC delivers this program in Victoria as part of our Quality Tourism Sustainable Accreditation.</p> <p>The Accessible Tourism Program was developed to help businesses evaluate how inclusive their offering is for visitors with accessibility requirements and provide these visitors with all the information they need to make an informed decision for their individual needs.</p> <p>The program aims to increase the visibility of accessible experiences and encourage tourism businesses to make it easier to accommodate more visitors of all abilities.</p> <h3> </h3> <h3>Why should you participate in the Accessible Tourism Program?</h3> <p>Over 4 million Australians have a disability (this is 18% of the population), however only a third of these individuals are participating in travel according to MyTravelResearch. Additionally, another 22% (5.5 million Australians) have a long-term health condition (Source: <a href="https://www.aihw.gov.au/reports/disability/people-with-disability-in-australia/contents/people-with-disability/prevalence-of-disability" target="_blank">Australian Institute of Health and Welfare</a>).</p> <p>The accessible tourism market is a growing and diverse range of visitors. New data from Tourism Research Australia’s (TRA’s) National Visitor Survey shows that in 2021, travel groups including people with disability or long-term health condition in Australia accounted for:</p> <ul> <li>$13.5 billion (17% of total) of domestic day and overnight trip spend</li> <li>46.1 million domestic trips (19% of the total).</li> </ul> <p><span style="font-size:12pt"><span style="line-height:125%"><span style="font-family:Aptos,sans-serif"><span style="font-size:10.5pt"><span style="line-height:125%"><span pro="" sans="" source="" style="font-family:"><span style="color:#303030">Over 100 Australian businesses have led the way in committing to providing quality tourism experiences to a diverse community through their participation in the Accessible Tourism program. Will you join them? </span></span></span></span></span></span></span></p> <p>Read more about the accessible tourism opportunity <a href="https://www.austrade.gov.au/en/news-and-analysis/analysis/the-accessible-tourism-opportunity" target="_blank">here</a>.</p> <h3> </h3> <h3>What will the program provide you?</h3> <p>There are two stages of the Accessible Tourism Program:</p> <p><strong>Stage 1:</strong> To complete the program, businesses complete a self-assessment that reviews and evaluates their accessibility provisions across five disability categories: cognitive/autism, limited mobility, low hearing, low vision and wheelchairs and scooters. Once this self-assessment is completed, a business will receive:</p> <ul> <li>A detailed <strong>Accessibility Information Guide and logo </strong>to communicate key accessibility information to visitors. Businesses can share this guide through their website, social media channels, information booklets and more.</li> <li>An <strong>internal report</strong> designed to help identify areas for further improvement and development. This report shows which accessibility provisions are necessary for different disability categories.</li> </ul> <p><strong>Stage 2: </strong>Businesses that meet the required standards (based on the assessment completed in Stage 1) for any of the five disability categories will receive Accessible Tourism brandmarks to signify this to visitors (see the logos below). Note that you don't need to progress to Stage 2. The aim here is for businesses to continue to review and improve their facilities and offering over time. </p> <div style="display: flex; justify-content: space-between; align-items: center; gap: 5px;"><img alt="" decoding="async" src="https://www.qualitytourismaustralia.com/wp-content/uploads/2023/09/QTAB-low-vision-logo-rgb.png" style="width: 225px; height: 91px;" /> <img alt="" decoding="async" src="https://www.qualitytourismaustralia.com/wp-content/uploads/2023/09/QTAB-wheelchairs-logo-rgb.png" style="width: 225px; height: 91px;" /> <img alt="" decoding="async" loading="lazy" src="https://www.qualitytourismaustralia.com/wp-content/uploads/2023/09/QTAB-low-hearing-logo-rgb.png" style="width: 225px; height: 91px;" /> <img alt="" decoding="async" loading="lazy" src="https://www.qualitytourismaustralia.com/wp-content/uploads/2023/09/QTAB-limited-mobility-logo-rgb.png" style="width: 225px; height: 91px;" /> <img alt="" decoding="async" loading="lazy" src="https://www.qualitytourismaustralia.com/wp-content/uploads/2023/09/QTAB-cognitive-autism-logo-rgb.png" style="width: 225px; height: 91px;" /></div> <h3> </h3> <h3>How much does it cost? </h3> <p>The program is free for all VTIC Quality Tourism Business (QTB) Members. </p> <h3> </h3> <h3>Ready to enrol?</h3> <p>Email us today at <a href="mailto:accreditation@vtic.com.au">accreditation@vtic.com.au</a>.</p> <h3> </h3> <h3>Want to speak to someone about becoming a VTIC QTB Member? </h3> <p>Contact us on <a href="mailto:info@vtic.com">info@vtic.com</a> or <a href="tel:0370355700">03 7035 5700</a>.</p> </div> </div> </div> </div>  </div>  <div id="footer-top"> <section class="section-vtic-partners"> <div class="container"> <h2>VTIC Partners</h2> <div class="vtic-partners"> <div class="img-logo"><a href="https://all.accor.com/gb/city/hotels-melbourne-v5372.shtml" target="_blank"><img alt="Accor" src="/public/123/images/partners/Accor.png" style="width: 100%;" /></a></div> 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