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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='2359136441199165595' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2016/06/unlocking-your-nonprofits-data-insights.html' itemprop='url' title='Unlocking Your Nonprofit's Data Insights: Linking Ad Grants and Google Analytics'> Unlocking Your Nonprofit's Data Insights: Linking Ad Grants and Google Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, June 17, 2016 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="color: #444444;"><b id="docs-internal-guid-023495d9-5b55-1b98-db8a-52f1122f672f" style="font-weight: normal;"><br /> </b> </span><br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So you’re a savvy nonprofit that has mastered Ad Grants? Read on!</span></div> <span style="color: #444444;"><b style="font-weight: normal;"><br /> </b> </span><br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You’re a group of community leaders who know the impact of data. And who know that technology can help you leverage that. </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Like many other businesses, it’s critical for nonprofits to translate clicks on ads into a meaningful action on their nonprofit’s website. These actions could be donations, event registrations, file downloads, volunteer sign-ups or form completions—whatever it is that you’re compelling users to do. </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nonprofits like yours, however, often come to us with an important question: “How do we know if our Ad Grants account is actually resulting in these increased actions?”</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.6667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Great question! Our answer is simple, yet we hope it’s powerful too: Google Analytics. </b></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Analytics is your go-to tool for providing insights into user behavior, which can be used  to inform Ad Grants, as well as website optimization. By syncing data and using AdGrants & Analytics in tandem, you can boost the quality of traffic reaching your site and increase the chance of visitors completing a meaningful action on your NGO’s page. Best of all, Analytics can be used by nonprofits at no charge. </span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="color: #444444;"><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/xwfle8EOrcU/0.jpg" frameborder="0" height="399" src="https://www.youtube.com/embed/xwfle8EOrcU?feature=player_embedded" width="480"></iframe></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="color: #444444;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To get started, we strongly recommend defining your team’s marketing objectives. (If you haven’t set up goals yet, check out </span><a href="https://support.google.com/analytics/answer/6153083?hl=en" style="text-decoration: none;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Smart Goals</span></a><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, which were designed with groups like nonprofits in mind.)</span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="color: #444444;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Then, link</span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> your </span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Analytics account </span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">to your</span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Google Ad Grants account to see your data. (Find out how to do so here:</span><a href="https://support.google.com/analytics/answer/1033961?hl=en" style="text-decoration: none;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> Link Analytics and Ad Grants</span></a><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">). </span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In doing so, you’ll unlock insights into your Ad Grants campaign. For instance, what happens after someone clicks on your Ad Grants ad and lands on your site? How does it differ by geographical region? Or how does user behavior differ between services offered?</span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Going forward, you can also track your nonprofit’s marketing goals in Google Analytics to understand how traffic from your Ad Grants campaigns is converted to meaningful action on your website. To do so, import your goals into Ad Grants as conversions.</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Now, you’ll be able to see traffic quality data such as bounce rate, pages per session and average session duration for campaigns, ad groups, and keywords within Ad Grants. By adding goals as conversions, you’ll get the data you need to understand which text ads showing for keywords resonate best with your target audience. </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.6667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Why, you might ask, is all this important for your nonprofit?</b></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="color: #444444;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Take </span><a href="https://www.google.com/grants/success-stories/science-buddies.html" style="text-decoration: none;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Science Buddies</span></a><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, a nonprofit that was one of the earliest adopters of the Google Ad Grants program, joining in 2003. Science Buddies then received 171,000 unique visits in 2004 via Ad Grants, with this number increasing by 4.5X to 773,000 unique visits in 2005. By 2006, Google Ad Grants had doubled the traffic t</span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o the website altogether. </span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Ad Grants really put us on the map!”</span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> said Kenneth Hess, Preside</span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">nt and Founder of Science Buddies. </span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="color: #444444;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The takeaway here is that the more you optimize, the better chance you have of improving your </span><a href="https://support.google.com/adwords/answer/2454010?hl=en" style="text-decoration: none;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">quality score</span></a><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> - a key metric in an Ad Grants account! And more importantly, the better chance you have of authentically connecting with users who are trying to change the world along with with your nonprofit and you.</span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #444444;"><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">//</span></span><br /> <span style="color: #444444;"><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /> </span></span> <span style="color: #444444;"><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sign up for Google Ad Grants</span><a href="https://www.google.com/grants/how-to-apply/index.html" style="text-decoration: none;"><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> here</span></a><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. For more information on how to get started and country availability, please visit our</span><a href="https://support.google.com/grants/answer/3316213?hl=en" style="text-decoration: none;"><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> Ad Grants Help Center</span></a><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span id="docs-internal-guid-023495d9-5b5f-973e-89dd-7905b67e80b5" style="color: #444444;"> <span style="font-family: "roboto condensed"; font-size: 18.6667px; vertical-align: baseline; white-space: pre-wrap;">To see if your nonprofit is eligible to participate, review the</span><a href="https://support.google.com/nonprofits/answer/3215869" style="text-decoration: none;"><span style="font-family: "roboto condensed"; font-size: 18.6667px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> Google for Nonprofits eligibility guidelines</span></a><span style="font-family: "roboto condensed"; font-size: 18.6667px; vertical-align: baseline; white-space: pre-wrap;">. Google for Nonprofits offers organizations like yours access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more -- all at no charge. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll</span><a href="https://www.google.com/nonprofits/join/" style="text-decoration: none;"><span style="font-family: "roboto condensed"; font-size: 18.6667px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> here</span></a><span style="font-family: "roboto condensed"; font-size: 18.6667px; vertical-align: baseline; white-space: pre-wrap;">.</span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #222222; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Lexi Cotcamp, Google for Nonprofits</span><br /> <span style="background-color: white; color: #222222; font-family: "roboto condensed"; font-size: 18.6667px; vertical-align: baseline; white-space: pre-wrap;"><br style="color: rgba(0, 0, 0, 0.870588); content: " "; display: block; font-family: Roboto, sans-serif; font-size: 17px; line-height: 32px; padding: 4px; white-space: normal;" /></span> <br /> <hr style="color: rgba(0, 0, 0, 0.870588); font-family: Roboto, sans-serif; font-size: 17px; line-height: 32px;" width="80%" /> <span style="background-color: white; color: #222222; font-family: "roboto condensed"; font-size: 18.6667px; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "roboto condensed"; font-size: 13.3333px; vertical-align: baseline;"><a href="https://www.blogger.com/null" name="1" style="background-color: transparent; font-family: Roboto, sans-serif; font-size: x-small; line-height: 32px; text-decoration: none;">1 </a></span><span style="background-color: transparent; font-family: "roboto" , sans-serif; font-size: xx-small;"><span style="line-height: 32px;">Science Buddies’ statements are made in connection with receiving in-kind donations as a participant in the Ad Grants program.↩</span></span></span></div> </script> <noscript> <span style="color: #444444;"><b id="docs-internal-guid-023495d9-5b55-1b98-db8a-52f1122f672f" style="font-weight: normal;"><br /> </b> </span><br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So you’re a savvy nonprofit that has mastered Ad Grants? Read on!</span></div> <span style="color: #444444;"><b style="font-weight: normal;"><br /> </b> </span><br /> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You’re a group of community leaders who know the impact of data. And who know that technology can help you leverage that. </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Like many other businesses, it’s critical for nonprofits to translate clicks on ads into a meaningful action on their nonprofit’s website. These actions could be donations, event registrations, file downloads, volunteer sign-ups or form completions—whatever it is that you’re compelling users to do. </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Nonprofits like yours, however, often come to us with an important question: “How do we know if our Ad Grants account is actually resulting in these increased actions?”</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.6667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Great question! Our answer is simple, yet we hope it’s powerful too: Google Analytics. </b></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Analytics is your go-to tool for providing insights into user behavior, which can be used  to inform Ad Grants, as well as website optimization. By syncing data and using AdGrants & Analytics in tandem, you can boost the quality of traffic reaching your site and increase the chance of visitors completing a meaningful action on your NGO’s page. Best of all, Analytics can be used by nonprofits at no charge. </span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="color: #444444;"><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/xwfle8EOrcU/0.jpg" frameborder="0" height="399" src="https://www.youtube.com/embed/xwfle8EOrcU?feature=player_embedded" width="480"></iframe></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="color: #444444;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">To get started, we strongly recommend defining your team’s marketing objectives. (If you haven’t set up goals yet, check out </span><a href="https://support.google.com/analytics/answer/6153083?hl=en" style="text-decoration: none;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Smart Goals</span></a><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, which were designed with groups like nonprofits in mind.)</span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="color: #444444;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Then, link</span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> your </span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Google Analytics account </span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">to your</span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Google Ad Grants account to see your data. (Find out how to do so here:</span><a href="https://support.google.com/analytics/answer/1033961?hl=en" style="text-decoration: none;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> Link Analytics and Ad Grants</span></a><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">). </span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In doing so, you’ll unlock insights into your Ad Grants campaign. For instance, what happens after someone clicks on your Ad Grants ad and lands on your site? How does it differ by geographical region? Or how does user behavior differ between services offered?</span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Going forward, you can also track your nonprofit’s marketing goals in Google Analytics to understand how traffic from your Ad Grants campaigns is converted to meaningful action on your website. To do so, import your goals into Ad Grants as conversions.</span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Now, you’ll be able to see traffic quality data such as bounce rate, pages per session and average session duration for campaigns, ad groups, and keywords within Ad Grants. By adding goals as conversions, you’ll get the data you need to understand which text ads showing for keywords resonate best with your target audience. </span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #444444; font-family: "roboto condensed"; font-size: 18.6667px; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><b>Why, you might ask, is all this important for your nonprofit?</b></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="color: #444444;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Take </span><a href="https://www.google.com/grants/success-stories/science-buddies.html" style="text-decoration: none;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Science Buddies</span></a><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, a nonprofit that was one of the earliest adopters of the Google Ad Grants program, joining in 2003. Science Buddies then received 171,000 unique visits in 2004 via Ad Grants, with this number increasing by 4.5X to 773,000 unique visits in 2005. By 2006, Google Ad Grants had doubled the traffic t</span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">o the website altogether. </span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Ad Grants really put us on the map!”</span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.6667px; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> said Kenneth Hess, Preside</span><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">nt and Founder of Science Buddies. </span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="color: #444444;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The takeaway here is that the more you optimize, the better chance you have of improving your </span><a href="https://support.google.com/adwords/answer/2454010?hl=en" style="text-decoration: none;"><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">quality score</span></a><span style="background-color: white; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> - a key metric in an Ad Grants account! And more importantly, the better chance you have of authentically connecting with users who are trying to change the world along with with your nonprofit and you.</span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #444444;"><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">//</span></span><br /> <span style="color: #444444;"><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /> </span></span> <span style="color: #444444;"><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sign up for Google Ad Grants</span><a href="https://www.google.com/grants/how-to-apply/index.html" style="text-decoration: none;"><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> here</span></a><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. For more information on how to get started and country availability, please visit our</span><a href="https://support.google.com/grants/answer/3316213?hl=en" style="text-decoration: none;"><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> Ad Grants Help Center</span></a><span style="background-color: transparent; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span id="docs-internal-guid-023495d9-5b5f-973e-89dd-7905b67e80b5" style="color: #444444;"> <span style="font-family: "roboto condensed"; font-size: 18.6667px; vertical-align: baseline; white-space: pre-wrap;">To see if your nonprofit is eligible to participate, review the</span><a href="https://support.google.com/nonprofits/answer/3215869" style="text-decoration: none;"><span style="font-family: "roboto condensed"; font-size: 18.6667px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> Google for Nonprofits eligibility guidelines</span></a><span style="font-family: "roboto condensed"; font-size: 18.6667px; vertical-align: baseline; white-space: pre-wrap;">. Google for Nonprofits offers organizations like yours access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more -- all at no charge. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll</span><a href="https://www.google.com/nonprofits/join/" style="text-decoration: none;"><span style="font-family: "roboto condensed"; font-size: 18.6667px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> here</span></a><span style="font-family: "roboto condensed"; font-size: 18.6667px; vertical-align: baseline; white-space: pre-wrap;">.</span></span></div> <div dir="ltr" style="line-height: 1.38; margin-bottom: 18pt; margin-top: 12pt;"> <span style="background-color: white; color: #222222; font-family: "roboto condensed"; font-size: 18.666666666666664px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Lexi Cotcamp, Google for Nonprofits</span><br /> <span style="background-color: white; color: #222222; font-family: "roboto condensed"; font-size: 18.6667px; vertical-align: baseline; white-space: pre-wrap;"><br style="color: rgba(0, 0, 0, 0.870588); content: " "; display: block; font-family: Roboto, sans-serif; font-size: 17px; line-height: 32px; padding: 4px; white-space: normal;" /></span> <br /> <hr style="color: rgba(0, 0, 0, 0.870588); font-family: Roboto, sans-serif; font-size: 17px; line-height: 32px;" width="80%" /> <span style="background-color: white; color: #222222; font-family: "roboto condensed"; font-size: 18.6667px; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "roboto condensed"; font-size: 13.3333px; vertical-align: baseline;"><a href="https://www.blogger.com/null" name="1" style="background-color: transparent; font-family: Roboto, sans-serif; font-size: x-small; line-height: 32px; text-decoration: none;">1 </a></span><span style="background-color: transparent; font-family: "roboto" , sans-serif; font-size: xx-small;"><span style="line-height: 32px;">Science Buddies’ statements are made in connection with receiving in-kind donations as a participant in the Ad Grants program.↩</span></span></span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2016/06/unlocking-your-nonprofits-data-insights.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Unlocking Your Nonprofit's Data Insights: Linking Ad Grants and Google Analytics&url=https://googlefornonprofits.blogspot.com/2016/06/unlocking-your-nonprofits-data-insights.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' 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href='https://googlefornonprofits.blogspot.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> 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href='https://googlefornonprofits.blogspot.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/'> 2014 </a> </div> <div class='items'> 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href='https://googlefornonprofits.blogspot.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/'> 2013 </a> </div> <div class='items'> 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href='https://googlefornonprofits.blogspot.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' 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href='https://googlefornonprofits.blogspot.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i 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