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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='45383605491997734' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2014/04/boost-your-channels-recognition-using.html' itemprop='url' title='Boost your channel's recognition using new intro videos '> Boost your channel's recognition using new intro videos </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, April 30, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <h3 class="post-title entry-title" itemprop="name" style="background-color: transparent; color: #222222; font-weight: normal; margin: 0.75em 0px 0px; position: relative;"> <span style="font-family: Arial; font-size: small;"><span style="line-height: 1.4;">Everyone knows the power of a good introduction. Imagine watching</span><span style="line-height: 1.4;"> </span><a href="//www.youtube.com/show/thesimpsons" style="color: #009eb8; line-height: 1.4; text-decoration: none;">The Simpsons</a> <span style="line-height: 1.4;">without its iconic opening sequence. Wouldn’t be the same, would it?</span></span></h3> <div class="post-body entry-content" id="post-body-2167780478524543726" itemprop="description articleBody" style="background-color: transparent; color: #222222; line-height: 1.4; position: relative; width: 590px;"> <div dir="ltr" trbidi="on"> <span style="font-family: Arial;"><br />Many of you have asked us for a way to create a distinctive intro for your videos, so you can more easily build a consistent brand your fans will recognize. Well, game on. Starting today you can automatically add an intro video up to three seconds to the start of every video on your channel.<br /><br />It only takes three easy steps to set up:</span><br /> <ol> <li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial;">Upload the three-second intro video you’d like to use to your channel as an unlisted video.</span></li> <li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial;">On your channel's<a href="//youtube.com/account_featured_programming" style="color: #009eb8; text-decoration: none;" target="_blank"> InVideo Programming page</a>, click "Add a channel branding intro" and select the intro from a list of eligible videos.</span></li> <li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Select which videos you want the intro to appear on. You can choose whether to add it to all of your videos, or just the ones you’ve uploaded after a certain date. You can always remove or change the intro later.</span></li> </ol> <span style="font-family: Arial;">Note that these intros may not be used as ads, sponsorships, or product placements. We also don't recommend this feature be used by channels using their videos as advertisements.<br /><br />As always, we want to hear how things work out for you. Send us feedback from your <a href="//www.youtube.com/dashboard" style="color: #009eb8; text-decoration: none;">YouTube dashboard</a>, or via <a href="https://plus.google.com/+YouTubeCreators/posts" style="color: #009eb8; text-decoration: none;">Google+</a> or <a href="https://twitter.com/YTCreators" style="color: #009eb8; text-decoration: none;">Twitter</a>.<br /><br />Posted by John Gregg, YouTube Software Engineer</span></div> </div> </script> <noscript> <h3 class="post-title entry-title" itemprop="name" style="background-color: transparent; color: #222222; font-weight: normal; margin: 0.75em 0px 0px; position: relative;"> <span style="font-family: Arial; font-size: small;"><span style="line-height: 1.4;">Everyone knows the power of a good introduction. Imagine watching</span><span style="line-height: 1.4;"> </span><a href="//www.youtube.com/show/thesimpsons" style="color: #009eb8; line-height: 1.4; text-decoration: none;">The Simpsons</a> <span style="line-height: 1.4;">without its iconic opening sequence. Wouldn’t be the same, would it?</span></span></h3> <div class="post-body entry-content" id="post-body-2167780478524543726" itemprop="description articleBody" style="background-color: transparent; color: #222222; line-height: 1.4; position: relative; width: 590px;"> <div dir="ltr" trbidi="on"> <span style="font-family: Arial;"><br />Many of you have asked us for a way to create a distinctive intro for your videos, so you can more easily build a consistent brand your fans will recognize. Well, game on. Starting today you can automatically add an intro video up to three seconds to the start of every video on your channel.<br /><br />It only takes three easy steps to set up:</span><br /> <ol> <li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial;">Upload the three-second intro video you’d like to use to your channel as an unlisted video.</span></li> <li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial;">On your channel's<a href="//youtube.com/account_featured_programming" style="color: #009eb8; text-decoration: none;" target="_blank"> InVideo Programming page</a>, click "Add a channel branding intro" and select the intro from a list of eligible videos.</span></li> <li style="margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Select which videos you want the intro to appear on. You can choose whether to add it to all of your videos, or just the ones you’ve uploaded after a certain date. You can always remove or change the intro later.</span></li> </ol> <span style="font-family: Arial;">Note that these intros may not be used as ads, sponsorships, or product placements. We also don't recommend this feature be used by channels using their videos as advertisements.<br /><br />As always, we want to hear how things work out for you. Send us feedback from your <a href="//www.youtube.com/dashboard" style="color: #009eb8; text-decoration: none;">YouTube dashboard</a>, or via <a href="https://plus.google.com/+YouTubeCreators/posts" style="color: #009eb8; text-decoration: none;">Google+</a> or <a href="https://twitter.com/YTCreators" style="color: #009eb8; text-decoration: none;">Twitter</a>.<br /><br />Posted by John Gregg, YouTube Software Engineer</span></div> </div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2014/04/boost-your-channels-recognition-using.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Boost your channel's recognition using new intro videos &url=https://googlefornonprofits.blogspot.com/2014/04/boost-your-channels-recognition-using.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2014/04/boost-your-channels-recognition-using.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2014/04/boost-your-channels-recognition-using.html' data-url='https://googlefornonprofits.blogspot.com/2014/04/boost-your-channels-recognition-using.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2014/04/boost-your-channels-recognition-using.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='2379241872199628943' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/10/engage-and-influence-donors-with-video.html' itemprop='url' title='Engage and influence donors with video '> Engage and influence donors with video </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, October 23, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As we continue to move into the heart of giving season, how are you reaching donors online? Video is a powerful tool that engages potential donors on the path to donation. In </span><a href="//www.google.com/think/articles/driving-donations-digitally.html" style="text-decoration: none;"><span style="background-color: transparent; color: #009eb8; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">a recent survey</span></a><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we found that 80% of donors used online video to learn more about a nonprofit organization. And, 57% of donors made a donation after watching an online video. To make sure you’re getting the most of your video and YouTube experience, check out these resources to help you build and optimize your channel.</span><br /> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b id="docs-internal-guid-27cf203a-e58e-e9b2-611a-050aecdbb68e" style="font-weight: normal;"><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Join the YouTube for Nonprofits program and create your own free YouTube brand channel. </span><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The first step in engaging donors on YouTube is building out your own brand channel to house your videos and connect with your online community. Visit the </span><a href="//www.youtube.com/nonprofits?internalcountrycode=US&" style="text-decoration: none;"><span style="background-color: transparent; color: #009eb8; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube for Nonprofits site</span></a><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to join.</span><br /> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> </li> <li dir="ltr" style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Get started planning your YouTube campaign and sharing it with your community. </span><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Once you’ve created your channel, you’re ready to begin reaching your audience and gaining exposure by creating and sharing a YouTube campaign. Take a look at </span><a href="//www.youtube.com/playlist?internalcountrycode=US&list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" style="text-decoration: none;"><span style="background-color: transparent; color: #009eb8; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">these three quick video lessons</span></a><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to help you get your first campaign off the ground. </span></div> </li> </ul> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/rGP8MErgsIU?list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" width="560"></iframe></div> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Optimize your videos and channel with best practices like adding Call-to-Action overlays and creating video playlists. </span><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Beyond having donors watch your videos, you can encourage them to action by adding Call-to-Action overlays that drive traffic to your website, petition or other relevant site. Or, if you’d like to engage users around a specific topic, curate several videos into a playlist around that content to fully inform your audience. To dive into more of these and other best practices, check out the entire </span><a href="https://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/advertise/medias/pdfs/playbook-for-good.pdf" style="text-decoration: none;"><span style="background-color: transparent; color: #009eb8; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Playbook for Good.</span></a><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div> </li> </ul> <br /> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’d like to learn more about using video and other online tools to get the most of out giving season, continue to visit our</span><a href="//google.com/+googlefornonprofits" style="text-decoration: none;"><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #009eb8; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google+ page</span></a><span style="color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">,</span><a href="https://twitter.com/googlenonprofit" style="text-decoration: none;"><span style="color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #009eb8; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter</span></a><span style="color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and</span><a href="http://googlefornonprofits.blogspot.com/" style="text-decoration: none;"><span style="color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #009eb8; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">blog</span></a><span style="color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">for more best practices tagged #givingseason.</span><br /> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team </span> </script> <noscript> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As we continue to move into the heart of giving season, how are you reaching donors online? Video is a powerful tool that engages potential donors on the path to donation. In </span><a href="//www.google.com/think/articles/driving-donations-digitally.html" style="text-decoration: none;"><span style="background-color: transparent; color: #009eb8; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">a recent survey</span></a><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we found that 80% of donors used online video to learn more about a nonprofit organization. And, 57% of donors made a donation after watching an online video. To make sure you’re getting the most of your video and YouTube experience, check out these resources to help you build and optimize your channel.</span><br /> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b id="docs-internal-guid-27cf203a-e58e-e9b2-611a-050aecdbb68e" style="font-weight: normal;"><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Join the YouTube for Nonprofits program and create your own free YouTube brand channel. </span><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The first step in engaging donors on YouTube is building out your own brand channel to house your videos and connect with your online community. Visit the </span><a href="//www.youtube.com/nonprofits?internalcountrycode=US&" style="text-decoration: none;"><span style="background-color: transparent; color: #009eb8; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube for Nonprofits site</span></a><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to join.</span><br /> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> </li> <li dir="ltr" style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Get started planning your YouTube campaign and sharing it with your community. </span><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Once you’ve created your channel, you’re ready to begin reaching your audience and gaining exposure by creating and sharing a YouTube campaign. Take a look at </span><a href="//www.youtube.com/playlist?internalcountrycode=US&list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" style="text-decoration: none;"><span style="background-color: transparent; color: #009eb8; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">these three quick video lessons</span></a><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to help you get your first campaign off the ground. </span></div> </li> </ul> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/rGP8MErgsIU?list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" width="560"></iframe></div> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Optimize your videos and channel with best practices like adding Call-to-Action overlays and creating video playlists. </span><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Beyond having donors watch your videos, you can encourage them to action by adding Call-to-Action overlays that drive traffic to your website, petition or other relevant site. Or, if you’d like to engage users around a specific topic, curate several videos into a playlist around that content to fully inform your audience. To dive into more of these and other best practices, check out the entire </span><a href="https://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/advertise/medias/pdfs/playbook-for-good.pdf" style="text-decoration: none;"><span style="background-color: transparent; color: #009eb8; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Playbook for Good.</span></a><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> </span></div> </li> </ul> <br /> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’d like to learn more about using video and other online tools to get the most of out giving season, continue to visit our</span><a href="//google.com/+googlefornonprofits" style="text-decoration: none;"><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #009eb8; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google+ page</span></a><span style="color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">,</span><a href="https://twitter.com/googlenonprofit" style="text-decoration: none;"><span style="color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #009eb8; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter</span></a><span style="color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and</span><a href="http://googlefornonprofits.blogspot.com/" style="text-decoration: none;"><span style="color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #009eb8; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">blog</span></a><span style="color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">for more best practices tagged #givingseason.</span><br /> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="background-color: transparent; color: #404040; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team </span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/10/engage-and-influence-donors-with-video.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Engage and influence donors with video &url=https://googlefornonprofits.blogspot.com/2013/10/engage-and-influence-donors-with-video.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/10/engage-and-influence-donors-with-video.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/10/engage-and-influence-donors-with-video.html' data-url='https://googlefornonprofits.blogspot.com/2013/10/engage-and-influence-donors-with-video.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/10/engage-and-influence-donors-with-video.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='6487063081947612156' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/08/see-more-video-insights-with-youtube.html' itemprop='url' title='See more video insights with YouTube Analytics'> See more video insights with YouTube Analytics </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, August 6, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <i style="font-family: Arial, sans-serif; font-size: 13px; line-height: 16px; white-space: pre-wrap;">(Cross posted from the <a href="http://youtubecreator.blogspot.com/">YouTube Partners & Creators Blog)</a></i><br /> <br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><a href="//www.youtube.com/analytics">YouTube Analytics</a> can teach you more about your audience and help you spot trends to improve your channel. As your channels and networks grow, one of the top requests you ask for is to see more of your videos at once in YouTube Analytics. Starting today, you can see your top 200 videos in your video reports, as well as new charts to visualize your channel’s activity. For networks, you can now see the same data for your top 200 channels.</span><br /> <br style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;" /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">The new multi-line graphs allow you to compare the performance of up to 25 videos, channels or geographies over time in a number of reports. This is great for comparing video views, comparing views in different geographies, where most of your subscribers come from, and more. </span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><br /></span> <img height="149px;" id="docs-internal-guid-58c46c2b-f403-a4f8-744d-5028156b1ed7" src="https://lh4.googleusercontent.com/f070eteW_9kgloBbN3NDck-kH9dtkAoQwdHhBehqGjo8q1LwEL3NPTue0tGdww86XTqPMgloNEza7x6gFR63bro_SDnz1hntWZfLWm1BtDrdJNC37tZ8qobj" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0980392) 1px 1px 5px; border: 1px solid rgb(238, 238, 238); box-shadow: rgba(0, 0, 0, 0.0980392) 1px 1px 5px; color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25; padding: 5px;" width="541px;" /><br /> <br style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;" /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">With the stacked area view you can see how the data of selected videos, channels or geographies relate to their totals.</span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><br /></span> <img height="149px;" id="docs-internal-guid-58c46c2b-f403-778f-f607-05d06e61d800" src="https://lh3.googleusercontent.com/CajItmEgQMG95MPvYwfVxvLh4BjLFufL3fFaOpg0OpYwfLHvfgzbkbgNRnLF6yUm7sdNZy6xdM90lX-DgyzD6nlB24FmtANpuXKyxRW8ikRD4RfRaSTRsWMv" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0980392) 1px 1px 5px; border: 1px solid rgb(238, 238, 238); box-shadow: rgba(0, 0, 0, 0.0980392) 1px 1px 5px; color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25; padding: 5px;" width="541px;" /><br /> <br /> <span style="color: #222222; font-family: Arial; font-size: 13px;"><span style="line-height: 1.25;">Drop us a comment here or in the <a href="https://plus.google.com/communities/106880024921306996598">YouTube Analytics Google+ community</a> with more features you’d like to see. </span></span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px;"><span style="line-height: 1.25;"><br /></span></span> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">Posted by Ted Hamilton, YouTube Product Manager, recently watched<br />“</span><span style="color: #222222; font-family: Arial; font-size: 13px;"><span style="line-height: 1.25;"><a href="//www.youtube.com/watch?v=yewzbhF9a0k">Northwestern's Matt Eliason Bicycle Kick Goal - Messi & Friends at Soldier Field - July 6, 2013</a></span></span><span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">”</span> </script> <noscript> <i style="font-family: Arial, sans-serif; font-size: 13px; line-height: 16px; white-space: pre-wrap;">(Cross posted from the <a href="http://youtubecreator.blogspot.com/">YouTube Partners & Creators Blog)</a></i><br /> <br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><a href="//www.youtube.com/analytics">YouTube Analytics</a> can teach you more about your audience and help you spot trends to improve your channel. As your channels and networks grow, one of the top requests you ask for is to see more of your videos at once in YouTube Analytics. Starting today, you can see your top 200 videos in your video reports, as well as new charts to visualize your channel’s activity. For networks, you can now see the same data for your top 200 channels.</span><br /> <br style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;" /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">The new multi-line graphs allow you to compare the performance of up to 25 videos, channels or geographies over time in a number of reports. This is great for comparing video views, comparing views in different geographies, where most of your subscribers come from, and more. </span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><br /></span> <img height="149px;" id="docs-internal-guid-58c46c2b-f403-a4f8-744d-5028156b1ed7" src="https://lh4.googleusercontent.com/f070eteW_9kgloBbN3NDck-kH9dtkAoQwdHhBehqGjo8q1LwEL3NPTue0tGdww86XTqPMgloNEza7x6gFR63bro_SDnz1hntWZfLWm1BtDrdJNC37tZ8qobj" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0980392) 1px 1px 5px; border: 1px solid rgb(238, 238, 238); box-shadow: rgba(0, 0, 0, 0.0980392) 1px 1px 5px; color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25; padding: 5px;" width="541px;" /><br /> <br style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;" /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">With the stacked area view you can see how the data of selected videos, channels or geographies relate to their totals.</span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><br /></span> <img height="149px;" id="docs-internal-guid-58c46c2b-f403-778f-f607-05d06e61d800" src="https://lh3.googleusercontent.com/CajItmEgQMG95MPvYwfVxvLh4BjLFufL3fFaOpg0OpYwfLHvfgzbkbgNRnLF6yUm7sdNZy6xdM90lX-DgyzD6nlB24FmtANpuXKyxRW8ikRD4RfRaSTRsWMv" style="-webkit-box-shadow: rgba(0, 0, 0, 0.0980392) 1px 1px 5px; border: 1px solid rgb(238, 238, 238); box-shadow: rgba(0, 0, 0, 0.0980392) 1px 1px 5px; color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25; padding: 5px;" width="541px;" /><br /> <br /> <span style="color: #222222; font-family: Arial; font-size: 13px;"><span style="line-height: 1.25;">Drop us a comment here or in the <a href="https://plus.google.com/communities/106880024921306996598">YouTube Analytics Google+ community</a> with more features you’d like to see. </span></span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px;"><span style="line-height: 1.25;"><br /></span></span> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">Posted by Ted Hamilton, YouTube Product Manager, recently watched<br />“</span><span style="color: #222222; font-family: Arial; font-size: 13px;"><span style="line-height: 1.25;"><a href="//www.youtube.com/watch?v=yewzbhF9a0k">Northwestern's Matt Eliason Bicycle Kick Goal - Messi & Friends at Soldier Field - July 6, 2013</a></span></span><span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">”</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/08/see-more-video-insights-with-youtube.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:See more video insights with YouTube Analytics&url=https://googlefornonprofits.blogspot.com/2013/08/see-more-video-insights-with-youtube.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/08/see-more-video-insights-with-youtube.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/08/see-more-video-insights-with-youtube.html' data-url='https://googlefornonprofits.blogspot.com/2013/08/see-more-video-insights-with-youtube.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/08/see-more-video-insights-with-youtube.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='361682586907831617' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/08/drive-youtube-subscriptions-from-your.html' itemprop='url' title='Drive YouTube subscriptions from your web site'> Drive YouTube subscriptions from your web site </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, August 1, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span id="docs-internal-guid-768779db-f8f5-c4c9-d5c1-b15be4c103b1" style="font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.25;"><span style="font-family: Arial, sans-serif;"><span style="font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><i>(Cross posted from the <a href="http://youtubecreator.blogspot.com/">YouTube Partners & Creators Blog)</a></i></span></span></span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><br /></span> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">To build your YouTube audience from all of your web properties, you can now embed the YouTube subscribe button on your site. This lets your fans subscribe with a single click without leaving your site. Once fans subscribe, they can see your channel on their YouTube homepage, phone, tablet, Playstation 3, smart TVs and millions of other devices.</span><br /> <br style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;" /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">Here’s what the subscribe button looks like on </span><a href="http://www.vice.com/" style="color: #6a0606; font-family: Arial; font-size: 13px; line-height: 1.25; text-decoration: none;">Vice.com</a><span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"> in the bottom-right corner of this screenshot:</span><br /> <br /> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmOdtTGd8I65ui8FvwYCZl22kOmdnPzrn6CxeDTdY__t77_oShuP9ackc7zxNJsMqnkIjZdJpg2TKfvHVhHTJYrn4SDU0m_g_GgBkJtjTD1JwDj1KQrUaPGNVoEGoXU9zwRyaBmG8EHVM/s1600/vice.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmOdtTGd8I65ui8FvwYCZl22kOmdnPzrn6CxeDTdY__t77_oShuP9ackc7zxNJsMqnkIjZdJpg2TKfvHVhHTJYrn4SDU0m_g_GgBkJtjTD1JwDj1KQrUaPGNVoEGoXU9zwRyaBmG8EHVM/s320/vice.png" width="384" /></a> </div> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><br /></span> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">To put the subscribe button on your site, just embed the code below like you’d embed a YouTube video. </span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><script src="https://apis.google.com/js/plusone.js"></script></span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><div class="g-ytsubscribe" data-channel="</span><span style="color: red; font-family: Arial; font-size: 13px; line-height: 1.25;">Your Channel Name Here</span><span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">"></span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"></div></span><br /> <br style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;" /> <span style="color: #222222; font-family: Arial; font-size: 13px;"><span style="line-height: 1.25;">Check out this documentation if you want to <a href="https://developers.google.com/youtube/youtube_subscribe_button">customize the button or dive into the details</a>.</span></span><br /> <br style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;" /> <span style="color: #222222; font-family: Arial; font-size: 13px;"><span style="line-height: 1.25;">Posted by Kurt Wilms, Product Manager, recently watched “<a href="//www.youtube.com/watch?v=jEv4elNWHv8">Stjarnan FC show how to celebrate a goal</a>.”</span></span><br /> <div> <br /></div> </script> <noscript> <span id="docs-internal-guid-768779db-f8f5-c4c9-d5c1-b15be4c103b1" style="font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 1.25;"><span style="font-family: Arial, sans-serif;"><span style="font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><i>(Cross posted from the <a href="http://youtubecreator.blogspot.com/">YouTube Partners & Creators Blog)</a></i></span></span></span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><br /></span> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">To build your YouTube audience from all of your web properties, you can now embed the YouTube subscribe button on your site. This lets your fans subscribe with a single click without leaving your site. Once fans subscribe, they can see your channel on their YouTube homepage, phone, tablet, Playstation 3, smart TVs and millions of other devices.</span><br /> <br style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;" /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">Here’s what the subscribe button looks like on </span><a href="http://www.vice.com/" style="color: #6a0606; font-family: Arial; font-size: 13px; line-height: 1.25; text-decoration: none;">Vice.com</a><span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"> in the bottom-right corner of this screenshot:</span><br /> <br /> <div style="text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmOdtTGd8I65ui8FvwYCZl22kOmdnPzrn6CxeDTdY__t77_oShuP9ackc7zxNJsMqnkIjZdJpg2TKfvHVhHTJYrn4SDU0m_g_GgBkJtjTD1JwDj1KQrUaPGNVoEGoXU9zwRyaBmG8EHVM/s1600/vice.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmOdtTGd8I65ui8FvwYCZl22kOmdnPzrn6CxeDTdY__t77_oShuP9ackc7zxNJsMqnkIjZdJpg2TKfvHVhHTJYrn4SDU0m_g_GgBkJtjTD1JwDj1KQrUaPGNVoEGoXU9zwRyaBmG8EHVM/s320/vice.png" width="384" /></a> </div> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><br /></span> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">To put the subscribe button on your site, just embed the code below like you’d embed a YouTube video. </span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><script src="https://apis.google.com/js/plusone.js"></script></span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"><div class="g-ytsubscribe" data-channel="</span><span style="color: red; font-family: Arial; font-size: 13px; line-height: 1.25;">Your Channel Name Here</span><span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;">"></span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;"></div></span><br /> <br style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;" /> <span style="color: #222222; font-family: Arial; font-size: 13px;"><span style="line-height: 1.25;">Check out this documentation if you want to <a href="https://developers.google.com/youtube/youtube_subscribe_button">customize the button or dive into the details</a>.</span></span><br /> <br style="color: #222222; font-family: Arial; font-size: 13px; line-height: 1.25;" /> <span style="color: #222222; font-family: Arial; font-size: 13px;"><span style="line-height: 1.25;">Posted by Kurt Wilms, Product Manager, recently watched “<a href="//www.youtube.com/watch?v=jEv4elNWHv8">Stjarnan FC show how to celebrate a goal</a>.”</span></span><br /> <div> <br /></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/08/drive-youtube-subscriptions-from-your.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Drive YouTube subscriptions from your web site&url=https://googlefornonprofits.blogspot.com/2013/08/drive-youtube-subscriptions-from-your.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/08/drive-youtube-subscriptions-from-your.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/08/drive-youtube-subscriptions-from-your.html' data-url='https://googlefornonprofits.blogspot.com/2013/08/drive-youtube-subscriptions-from-your.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/08/drive-youtube-subscriptions-from-your.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='404737554579672720' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/06/results-of-first-ever-survey-on.html' itemprop='url' title='Results of the first ever survey on nonprofits using online video '> Results of the first ever survey on nonprofits using online video </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, June 19, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Everyday we see inspiring, educational, and creative nonprofit videos on YouTube. Nonprofits of all sizes are using video to reach new constituents and turn video views into action. We launched the </span><a href="//www.youtube.com/nonprofits"><span style="color: #0033cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">YouTube Nonprofit Program</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> in 2007 to help organizations take their work to the next level, and since then, more than 20,000 nonprofits have joined the program.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">But we want to see even more great nonprofit organizations take advantage of the powerful storytelling options that video allows them. That’s why </span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">we joined with </span><a href="http://www.see3.com/" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">See3 Communications</span></a><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://www.edelman.com/" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Edelman</span></a><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to find out just how nonprofits are using online video and how we can better help them. Together we launched our first survey of nonprofit online video use. We tallied results from over 450 respondents, including senior management</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, marketing</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, and video production professionals from organizations of varying sizes and missions. Their video skills were equally as mixed</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> - some are already using video within campaigns</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, while others are just</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> buying their first camera.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">You can download the full survey results </span><a href="http://www.see3.com/intofocus" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">The guide includes survey data and insights from nonprofits who have had a lot of success and online video experts. </span><br /> <span style="font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;">In a nutshell, here’s what we learned: </span><br /> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">According to the survey, </span><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">nearly all nonprofits recognize the significance of the “video revolution”, but few feel prepared to use this powerful communications tool to its full potential. </span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">There is a clear understanding that video is a necessary tool to reach constituents and key audiences, but how to measure success and return on investment is less clear.</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <ul> <li><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">80%</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of respondents said that video is important to their organization today</span></li> <li><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">91%</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of respondents want to be making more video</span></li> <li><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">62%</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of respondents designate very little or no staff time for video production and distribution</span></li> <li><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">76%</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of respondents either don’t know how to measure video success or only track it anecdotally </span></li> </ul> <span style="font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;">If you’re a nonprofit and you’re struggling to use online video online video or if you just want to learn more about how to launch video campaigns and track your progress, here are some resources to check out:</span></div> <b style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <br /> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <a href="//www.youtube.com/nonprofits" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube.com/nonprofits</span></a><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> -</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Interested in joining us on YouTube? Visit this site to learn about the program, find resources and apply to the program</span><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/advertise/medias/pdfs/playbook-for-good.pdf" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Playbook for Good</span></a><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> - </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This guide walks through best practices specifically for nonprofits using Youtube. From developing content to adding the Google Wallet “Donate” button, you’ll get an in depth view of how you can activate your cause on YouTube.</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <a href="//www.youtube.com/playlist?list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Nonprofits on YouTube video series.</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Starting today, you can access our video series sharing short lessons and tutorials for creating your online videos. We’ll be posting new trainings weekly through July. Check out the first three below. </span> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> </li> </ul> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="253" src="//www.youtube.com/embed/rGP8MErgsIU?list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" width="450"></iframe> </div> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="253" src="//www.youtube.com/embed/2FhVO3WdNMM?list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" width="450"></iframe></div> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="253" src="//www.youtube.com/embed/L-uylwseTXE?list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" width="450"></iframe> </div> <br /> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Whether you’re creating your first video or adding content to an existing campaign, we can’t wait to see you inspire the YouTube community. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Jessica Mason, YouTube for Nonprofits team</span></div> </script> <noscript> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Everyday we see inspiring, educational, and creative nonprofit videos on YouTube. Nonprofits of all sizes are using video to reach new constituents and turn video views into action. We launched the </span><a href="//www.youtube.com/nonprofits"><span style="color: #0033cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">YouTube Nonprofit Program</span></a><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> in 2007 to help organizations take their work to the next level, and since then, more than 20,000 nonprofits have joined the program.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">But we want to see even more great nonprofit organizations take advantage of the powerful storytelling options that video allows them. That’s why </span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">we joined with </span><a href="http://www.see3.com/" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">See3 Communications</span></a><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="http://www.edelman.com/" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Edelman</span></a><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to find out just how nonprofits are using online video and how we can better help them. Together we launched our first survey of nonprofit online video use. We tallied results from over 450 respondents, including senior management</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, marketing</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, and video production professionals from organizations of varying sizes and missions. Their video skills were equally as mixed</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> - some are already using video within campaigns</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, while others are just</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> buying their first camera.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">You can download the full survey results </span><a href="http://www.see3.com/intofocus" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">.</span><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">The guide includes survey data and insights from nonprofits who have had a lot of success and online video experts. </span><br /> <span style="font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;">In a nutshell, here’s what we learned: </span><br /> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">According to the survey, </span><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">nearly all nonprofits recognize the significance of the “video revolution”, but few feel prepared to use this powerful communications tool to its full potential. </span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">There is a clear understanding that video is a necessary tool to reach constituents and key audiences, but how to measure success and return on investment is less clear.</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <ul> <li><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">80%</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of respondents said that video is important to their organization today</span></li> <li><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">91%</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of respondents want to be making more video</span></li> <li><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">62%</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of respondents designate very little or no staff time for video production and distribution</span></li> <li><span style="color: black; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">76%</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of respondents either don’t know how to measure video success or only track it anecdotally </span></li> </ul> <span style="font-family: Arial; font-size: 13px; line-height: 1.25; white-space: pre-wrap;">If you’re a nonprofit and you’re struggling to use online video online video or if you just want to learn more about how to launch video campaigns and track your progress, here are some resources to check out:</span></div> <b style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <br /> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <a href="//www.youtube.com/nonprofits" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube.com/nonprofits</span></a><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> -</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Interested in joining us on YouTube? Visit this site to learn about the program, find resources and apply to the program</span><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/advertise/medias/pdfs/playbook-for-good.pdf" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Playbook for Good</span></a><span style="background-color: transparent; color: blue; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> - </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This guide walks through best practices specifically for nonprofits using Youtube. From developing content to adding the Google Wallet “Donate” button, you’ll get an in depth view of how you can activate your cause on YouTube.</span></div> </li> <li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <a href="//www.youtube.com/playlist?list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Nonprofits on YouTube video series.</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Starting today, you can access our video series sharing short lessons and tutorials for creating your online videos. We’ll be posting new trainings weekly through July. Check out the first three below. </span> <span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> </li> </ul> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="253" src="//www.youtube.com/embed/rGP8MErgsIU?list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" width="450"></iframe> </div> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="253" src="//www.youtube.com/embed/2FhVO3WdNMM?list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" width="450"></iframe></div> <div style="text-align: center;"> <br /></div> <div style="text-align: center;"> <iframe allowfullscreen="" frameborder="0" height="253" src="//www.youtube.com/embed/L-uylwseTXE?list=PLNK-BjPLYzRP58qrG0vm43xCV5kFh0qA5" width="450"></iframe> </div> <br /> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Whether you’re creating your first video or adding content to an existing campaign, we can’t wait to see you inspire the YouTube community. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Posted by Jessica Mason, YouTube for Nonprofits team</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/06/results-of-first-ever-survey-on.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Results of the first ever survey on nonprofits using online video &url=https://googlefornonprofits.blogspot.com/2013/06/results-of-first-ever-survey-on.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/06/results-of-first-ever-survey-on.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/06/results-of-first-ever-survey-on.html' data-url='https://googlefornonprofits.blogspot.com/2013/06/results-of-first-ever-survey-on.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/06/results-of-first-ever-survey-on.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='4740038114802241152' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/05/new-learn-with-google-webinars-to-help.html' itemprop='url' title='New Learn with Google webinars to help you become a smarter digital marketer'> New Learn with Google webinars to help you become a smarter digital marketer </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, May 2, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <br /> <div style="font-family: Arial, sans-serif; font-size: 13px; line-height: 1.25; padding-bottom: 0px;"> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-weight: normal; line-height: 1.25;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">At Google, one of our goals is to help make the web work for you. Today we’re announcing a new series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales and grow loyalty and retention. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.</span></b></div> <div style="font-family: Arial, sans-serif; font-size: 13px; line-height: 1.25; padding-bottom: 0px;"> <br /></div> <div dir="ltr" style="font-family: Arial, sans-serif; font-size: 13px; line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Upcoming live webinars: </span></b></div> <br style="font-family: Arial, sans-serif; font-size: 13px; line-height: 1.25;" /> <div dir="ltr" style="font-family: Arial, sans-serif; font-size: 13px; line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">May</span></b></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-family: Arial, sans-serif; font-size: 13px; font-weight: normal; line-height: 1.25;"><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[YouTube]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Driving Direct Response with Video</span></b></div> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-family: Arial, sans-serif; font-size: 13px; font-weight: normal; line-height: 1.25;"> </b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-family: Arial, sans-serif; font-size: 13px; font-weight: normal; line-height: 1.25;"><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Google Shopping 101: Google Shopping for Beginners</span></b></div> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-family: Arial, sans-serif; font-size: 13px; font-weight: normal; line-height: 1.25;"> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Research]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> New Research: How US Shoppers use Smartphones in Stores</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Mobile]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Driving Deeper Engagement with your App Users </span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Mobile]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Driving Brand Engagement with Mobile Rich Media</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Analytics]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Measuring Success in a Multi-Device World </span></div> <br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">June</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Mobile]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Understanding Mobile Ads Across Marketing Objectives</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Google Shopping 201: Merchant Center Deep Dive</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[YouTube]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Building your Business with YouTube Video Ads </span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Analytics]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Metrics for the Mobile App Ecosystem </span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Search]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> What's New & Next in AdWords</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Analytics]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Unleashing the Combined Power of Google Analytics & AdWords</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Social]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Growing your Business & Engaging your Audience with Google+ </span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Google Shopping 301: Creating & Optimizing Product Listing Ads</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Social]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Launching & Amplifying your Impact Across Social Channels </span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Display]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Reaching the Right Audience with Remarketing</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Research]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Creating Custom Infographics with the New Google Databoard</span></div> <br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.</span></div> <br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Visit our </span><a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/Upcoming" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">webinar site</span></a><span style="font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> to register</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our </span><a href="https://www.google.com/calendar/embed?src=google.com_fqpk56cl9ck36np1ip263m2hks@group.calendar.google.com&ctz=America/New_York" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Learn with Google calendar</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to your own Google calendar to automatically see upcoming webinars.</span></div> <br /><span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">During our last series of webinars, attendees had the chance to win a Nexus 7. Clint Wilson was our lucky winner and he’ll soon be enjoying all of the tablet’s cool features</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Check out our upcoming webinars for another chance to win!</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></div> <br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!</span></div> <div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Erin Molnar, Marketing Coordinator, Learn with Google</span></div> </b> </script> <noscript> <br /> <div style="font-family: Arial, sans-serif; font-size: 13px; line-height: 1.25; padding-bottom: 0px;"> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-weight: normal; line-height: 1.25;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">At Google, one of our goals is to help make the web work for you. Today we’re announcing a new series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales and grow loyalty and retention. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.</span></b></div> <div style="font-family: Arial, sans-serif; font-size: 13px; line-height: 1.25; padding-bottom: 0px;"> <br /></div> <div dir="ltr" style="font-family: Arial, sans-serif; font-size: 13px; line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Upcoming live webinars: </span></b></div> <br style="font-family: Arial, sans-serif; font-size: 13px; line-height: 1.25;" /> <div dir="ltr" style="font-family: Arial, sans-serif; font-size: 13px; line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">May</span></b></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-family: Arial, sans-serif; font-size: 13px; font-weight: normal; line-height: 1.25;"><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[YouTube]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Driving Direct Response with Video</span></b></div> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-family: Arial, sans-serif; font-size: 13px; font-weight: normal; line-height: 1.25;"> </b> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-family: Arial, sans-serif; font-size: 13px; font-weight: normal; line-height: 1.25;"><span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Google Shopping 101: Google Shopping for Beginners</span></b></div> <b id="docs-internal-guid-6c442948-6289-d2b3-d102-c9de9b420387" style="font-family: Arial, sans-serif; font-size: 13px; font-weight: normal; line-height: 1.25;"> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Research]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> New Research: How US Shoppers use Smartphones in Stores</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Mobile]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Driving Deeper Engagement with your App Users </span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Mobile]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Driving Brand Engagement with Mobile Rich Media</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Analytics]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Measuring Success in a Multi-Device World </span></div> <br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">June</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Mobile]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Understanding Mobile Ads Across Marketing Objectives</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Google Shopping 201: Merchant Center Deep Dive</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[YouTube]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Building your Business with YouTube Video Ads </span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Analytics]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Metrics for the Mobile App Ecosystem </span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Search]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> What's New & Next in AdWords</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Analytics]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Unleashing the Combined Power of Google Analytics & AdWords</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Social]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Growing your Business & Engaging your Audience with Google+ </span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Shopping]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Google Shopping 301: Creating & Optimizing Product Listing Ads</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Social]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Launching & Amplifying your Impact Across Social Channels </span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Display]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Reaching the Right Audience with Remarketing</span></div> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">[Research]</span><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Creating Custom Infographics with the New Google Databoard</span></div> <br /><span style="color: #333333; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: #333333; font-family: Arial; font-size: 13px; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.</span></div> <br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Visit our </span><a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/Upcoming" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">webinar site</span></a><span style="font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"> to register</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our </span><a href="https://www.google.com/calendar/embed?src=google.com_fqpk56cl9ck36np1ip263m2hks@group.calendar.google.com&ctz=America/New_York" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Learn with Google calendar</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to your own Google calendar to automatically see upcoming webinars.</span></div> <br /><span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">During our last series of webinars, attendees had the chance to win a Nexus 7. Clint Wilson was our lucky winner and he’ll soon be enjoying all of the tablet’s cool features</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Check out our upcoming webinars for another chance to win!</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></div> <br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!</span></div> <div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Erin Molnar, Marketing Coordinator, Learn with Google</span></div> </b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/05/new-learn-with-google-webinars-to-help.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:New Learn with Google webinars to help you become a smarter digital marketer&url=https://googlefornonprofits.blogspot.com/2013/05/new-learn-with-google-webinars-to-help.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/05/new-learn-with-google-webinars-to-help.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/05/new-learn-with-google-webinars-to-help.html' data-url='https://googlefornonprofits.blogspot.com/2013/05/new-learn-with-google-webinars-to-help.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/05/new-learn-with-google-webinars-to-help.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Analytics' rel='tag'> Google Analytics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='7534665135433232050' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/05/nonprofits-on-youtube-five-quick-wins.html' itemprop='url' title='Nonprofits on YouTube: Five quick wins that make a big impact'> Nonprofits on YouTube: Five quick wins that make a big impact </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, May 1, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal; line-height: 1.25;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Over the past few weeks, we’ve explored how YouTube can help you reach and engage new supporters, long term volunteers and donors on </span><a href="https://plus.google.com/+GoogleforNonprofits/posts" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our Google+ page.</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> We’ve shared tips on how to maximize the effect of existing videos, ideas for creating new ones and organizations who are already inspiring action with their Youtube channels and playlists. If you missed it, here are five ways your nonprofit can make the most of YouTube today.</span></b><br /> <b style="font-weight: normal; line-height: 1.25;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> <br /> <ol style="margin-bottom: 0pt; margin-top: 0pt;"><b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <li dir="ltr" style="font-family: Arial; font-size: 13px; font-weight: bold; list-style-type: decimal; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="vertical-align: baseline; white-space: pre-wrap;">Reach goals with your viewers using </span><a href="http://googlefornonprofits.blogspot.com/2012/11/youtube-campaigns-digital-thermometer.html" style="text-decoration: none;"><span style="color: #1155cc; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">the Campaigns feature.</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The Campaigns feature on YouTube encourages viewers to contribute towards goals that you set, such as increasing views or subscribers. We recently launched the ability to set the goal of number views for your whole channel. With the help of Campaigns, Sesame Street became the first nonprofit organization to reach </span><a href="//goo.gl/b0f0c" style="text-decoration: none;"><span style="font-family: Arial; color: #1155cc; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">over a billion viewers of videos</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> on their channel. Learn how to create your campaign and begin using the feature </span><a href="http://support.google.com/youtube/bin/answer.py?hl=en&answer=2814039" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="color: red; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> </li> </b></ol> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> </b> <div style="text-align: center;"> <div style="text-align: right;"> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"><b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"><img height="456px;" src="https://lh5.googleusercontent.com/HHduN0_sPYN-CgjeLH0e3borfvNjC2LJPU_OJUFeDvXzDeSuYBbiaKQmOuZpgTWOnJZ5QbwY_H886Yw3mzFoGZg-w4PkCRCPgntxcYSbowlQR7gIOdnoHYafzw" width="493px;" /></b></b></div> </div> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> <br /> <ol start="2" style="margin-bottom: 0pt; margin-top: 0pt;"><b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <li dir="ltr" style="font-family: Arial; font-size: 13px; font-weight: bold; list-style-type: decimal; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="vertical-align: baseline; white-space: pre-wrap;">Become a regular. </span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Just as it's important for you to maintain a consistent fundraising schedule, the same rule applies to how you program content on YouTube. Stick to a consistent schedule and regularly produce and share timely and relevant videos. Making video a regular part of your fundraising activities can help extend the impact of your campaign. Looking for inspiration? </span><a href="//goo.gl/195Rc" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Rainforest Action Network</span></a><span style="font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="//goo.gl/HsTIf" style="text-decoration: none;"><span style="font-family: Arial; color: #1155cc; font-size: 13px; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Oxfam GB</span></a><span style="font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> create regular thematic content and then organize the videos into featured playlists on their channels.</span><br /> <span style="font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> </li> </b></ol> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> <ol start="3" style="margin-bottom: 0pt; margin-top: 0pt;"><b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <li dir="ltr" style="font-family: Arial; font-size: 13px; font-weight: bold; list-style-type: decimal; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <div style="text-align: left;"> <span style="vertical-align: baseline; white-space: pre-wrap;">Turn video views into dollars raised with the Google Wallet “Donate” Button. </span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">All registered YouTube nonprofit partners can use a Google Wallet “Donate” button. Once you sign up as a nonprofit, go to your Google Wallet Options, enter your ID and Merchant Key, and choose donation amounts. When you’ve filled in the information, the button will appear on your public profile and on your video pages. You can find the Google Wallet options in the upper right-hand corner of “My Channel” and click on the “Add Donation Module” button. The button appears on both your channel page and the watch video pages.</span><br /> <span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div style="text-align: center;"> <img height="318px;" src="https://lh3.googleusercontent.com/gWLyKuZiePVLcxjHRVvB6wialus8PYpJPh20yd_kPyCLT7QRz77CJSLMrB7TP2luYnRE3DrHoYRczQ8CSYFNQC-tYIg0R4z0ZYiqcvprwrU8WhldiMbXLw7RmQ" width="468px;" /><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></div> </div> </li> </b></ol> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> <ol start="4" style="margin-bottom: 0pt; margin-top: 0pt;"><b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <li dir="ltr" style="font-family: Arial; font-size: 13px; font-weight: bold; list-style-type: decimal; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="vertical-align: baseline; white-space: pre-wrap;">Let your viewers drive with Annotations. </span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">If you want to be really creative about how you get your message across, try using </span><a href="//www.youtube.com/yt/playbook/annotations.html" style="text-decoration: none;"><span style="font-family: Arial; color: #1155cc; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Annotations</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> to create an interactive, “choose-your-own-adventure” style video. This video from </span><a href="http://www.droptheweapons.org/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Droptheweapons.org</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> for the “Drop the Weapons” campaign lets the viewer decide what to do in a series of life or death decisions. It’s intended to educate kids about the consequences of making the wrong decisions.</span></div> </li> </b></ol> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span><br /> <div style="text-align: center;"> <span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><iframe allowfullscreen="" frameborder="0" height="252" src="//www.youtube.com/embed/JFVkzYDNJqo" width="448"></iframe></span></div> </div> <br /><span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><ol start="5" style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="font-family: Arial; font-size: 13px; font-weight: bold; list-style-type: decimal; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="vertical-align: baseline; white-space: pre-wrap;">Don’t let your shoestring budget keep you from making great videos.</span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> You don’t need fancy equipment and years of experience to tell a compelling story on YouTube. In fact, many nonprofits make the biggest impact with YouTube by posting authentic and scrappy videos on a regular schedule. You can hear these nonprofits’ stories (and more tips) by watching this Hangout: </span></div> </li> </ol> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <div style="text-align: center;"> <span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> <iframe allowfullscreen="" frameborder="0" height="252" src="//www.youtube.com/embed/AQ1wS4jHIp0" width="448"></iframe></span><span style="font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></div> </div> <br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you want to learn more about how you can use YouTube to tell your story, your first step is to make sure you’re registered with </span><a href="//goo.gl/971Mu" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google for Nonprofits</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. If you’ve been accepted into the program, you can start using </span><a href="//youtube.com/nonprofits" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube for Nonprofits</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Then, check out our ‘</span><a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/advertise/medias/pdfs/playbook-for-good.pdf" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Playbook for Good</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">’ which is full of best practices and handy tips. We can’t wait to watch the stories you tell! </span><br /> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Jessica Mason, YouTube Nonprofit team </span></div> <br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> </script> <noscript> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal; line-height: 1.25;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Over the past few weeks, we’ve explored how YouTube can help you reach and engage new supporters, long term volunteers and donors on </span><a href="https://plus.google.com/+GoogleforNonprofits/posts" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our Google+ page.</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> We’ve shared tips on how to maximize the effect of existing videos, ideas for creating new ones and organizations who are already inspiring action with their Youtube channels and playlists. If you missed it, here are five ways your nonprofit can make the most of YouTube today.</span></b><br /> <b style="font-weight: normal; line-height: 1.25;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> <br /> <ol style="margin-bottom: 0pt; margin-top: 0pt;"><b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <li dir="ltr" style="font-family: Arial; font-size: 13px; font-weight: bold; list-style-type: decimal; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="vertical-align: baseline; white-space: pre-wrap;">Reach goals with your viewers using </span><a href="http://googlefornonprofits.blogspot.com/2012/11/youtube-campaigns-digital-thermometer.html" style="text-decoration: none;"><span style="color: #1155cc; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">the Campaigns feature.</span></a><span style="vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">The Campaigns feature on YouTube encourages viewers to contribute towards goals that you set, such as increasing views or subscribers. We recently launched the ability to set the goal of number views for your whole channel. With the help of Campaigns, Sesame Street became the first nonprofit organization to reach </span><a href="//goo.gl/b0f0c" style="text-decoration: none;"><span style="font-family: Arial; color: #1155cc; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">over a billion viewers of videos</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> on their channel. Learn how to create your campaign and begin using the feature </span><a href="http://support.google.com/youtube/bin/answer.py?hl=en&answer=2814039" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="color: red; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span><br /> <span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> </li> </b></ol> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> </b> <div style="text-align: center;"> <div style="text-align: right;"> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"><b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"><img height="456px;" src="https://lh5.googleusercontent.com/HHduN0_sPYN-CgjeLH0e3borfvNjC2LJPU_OJUFeDvXzDeSuYBbiaKQmOuZpgTWOnJZ5QbwY_H886Yw3mzFoGZg-w4PkCRCPgntxcYSbowlQR7gIOdnoHYafzw" width="493px;" /></b></b></div> </div> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> <br /> <ol start="2" style="margin-bottom: 0pt; margin-top: 0pt;"><b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <li dir="ltr" style="font-family: Arial; font-size: 13px; font-weight: bold; list-style-type: decimal; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="vertical-align: baseline; white-space: pre-wrap;">Become a regular. </span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Just as it's important for you to maintain a consistent fundraising schedule, the same rule applies to how you program content on YouTube. Stick to a consistent schedule and regularly produce and share timely and relevant videos. Making video a regular part of your fundraising activities can help extend the impact of your campaign. Looking for inspiration? </span><a href="//goo.gl/195Rc" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Rainforest Action Network</span></a><span style="font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="//goo.gl/HsTIf" style="text-decoration: none;"><span style="font-family: Arial; color: #1155cc; font-size: 13px; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Oxfam GB</span></a><span style="font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> create regular thematic content and then organize the videos into featured playlists on their channels.</span><br /> <span style="font-size: 13px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> </li> </b></ol> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> <ol start="3" style="margin-bottom: 0pt; margin-top: 0pt;"><b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <li dir="ltr" style="font-family: Arial; font-size: 13px; font-weight: bold; list-style-type: decimal; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <div style="text-align: left;"> <span style="vertical-align: baseline; white-space: pre-wrap;">Turn video views into dollars raised with the Google Wallet “Donate” Button. </span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">All registered YouTube nonprofit partners can use a Google Wallet “Donate” button. Once you sign up as a nonprofit, go to your Google Wallet Options, enter your ID and Merchant Key, and choose donation amounts. When you’ve filled in the information, the button will appear on your public profile and on your video pages. You can find the Google Wallet options in the upper right-hand corner of “My Channel” and click on the “Add Donation Module” button. The button appears on both your channel page and the watch video pages.</span><br /> <span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div style="text-align: center;"> <img height="318px;" src="https://lh3.googleusercontent.com/gWLyKuZiePVLcxjHRVvB6wialus8PYpJPh20yd_kPyCLT7QRz77CJSLMrB7TP2luYnRE3DrHoYRczQ8CSYFNQC-tYIg0R4z0ZYiqcvprwrU8WhldiMbXLw7RmQ" width="468px;" /><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"></span></div> </div> </li> </b></ol> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> <ol start="4" style="margin-bottom: 0pt; margin-top: 0pt;"><b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <li dir="ltr" style="font-family: Arial; font-size: 13px; font-weight: bold; list-style-type: decimal; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="vertical-align: baseline; white-space: pre-wrap;">Let your viewers drive with Annotations. </span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">If you want to be really creative about how you get your message across, try using </span><a href="//www.youtube.com/yt/playbook/annotations.html" style="text-decoration: none;"><span style="font-family: Arial; color: #1155cc; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Annotations</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> to create an interactive, “choose-your-own-adventure” style video. This video from </span><a href="http://www.droptheweapons.org/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Droptheweapons.org</span></a><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> for the “Drop the Weapons” campaign lets the viewer decide what to do in a series of life or death decisions. It’s intended to educate kids about the consequences of making the wrong decisions.</span></div> </li> </b></ol> <b id="docs-internal-guid--127988d-6148-9f0a-3bb1-9f062e821a81" style="font-weight: normal;"> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span></span><br /> <div style="text-align: center;"> <span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><iframe allowfullscreen="" frameborder="0" height="252" src="//www.youtube.com/embed/JFVkzYDNJqo" width="448"></iframe></span></div> </div> <br /><span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><ol start="5" style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="font-family: Arial; font-size: 13px; font-weight: bold; list-style-type: decimal; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="vertical-align: baseline; white-space: pre-wrap;">Don’t let your shoestring budget keep you from making great videos.</span><span style="font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> You don’t need fancy equipment and years of experience to tell a compelling story on YouTube. In fact, many nonprofits make the biggest impact with YouTube by posting authentic and scrappy videos on a regular schedule. You can hear these nonprofits’ stories (and more tips) by watching this Hangout: </span></div> </li> </ol> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <div style="text-align: center;"> <span style="color: red; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> <iframe allowfullscreen="" frameborder="0" height="252" src="//www.youtube.com/embed/AQ1wS4jHIp0" width="448"></iframe></span><span style="font-family: Arial; font-size: 13px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;"></span></div> </div> <br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you want to learn more about how you can use YouTube to tell your story, your first step is to make sure you’re registered with </span><a href="//goo.gl/971Mu" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google for Nonprofits</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. If you’ve been accepted into the program, you can start using </span><a href="//youtube.com/nonprofits" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube for Nonprofits</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Then, check out our ‘</span><a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/advertise/medias/pdfs/playbook-for-good.pdf" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Playbook for Good</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">’ which is full of best practices and handy tips. We can’t wait to watch the stories you tell! </span><br /> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Jessica Mason, YouTube Nonprofit team </span></div> <br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/05/nonprofits-on-youtube-five-quick-wins.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Nonprofits on YouTube: Five quick wins that make a big impact&url=https://googlefornonprofits.blogspot.com/2013/05/nonprofits-on-youtube-five-quick-wins.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/05/nonprofits-on-youtube-five-quick-wins.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/05/nonprofits-on-youtube-five-quick-wins.html' data-url='https://googlefornonprofits.blogspot.com/2013/05/nonprofits-on-youtube-five-quick-wins.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/05/nonprofits-on-youtube-five-quick-wins.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='542780702346681614' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/04/anaheim-ballet-performs-on-global-stage.html' itemprop='url' title='Anaheim Ballet performs on a global stage '> Anaheim Ballet performs on a global stage </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 16, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="docs-internal-guid-61903f14-136f-3658-4a5c-0c26181570c4" style="font-weight: normal; line-height: 1.15;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’re a local nonprofit, how do you tell your story outside of your community? When </span><a href="http://www.anaheimballet.org/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Anaheim Ballet</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> was looking to expand their message and audience, they turned to YouTube. Traditionally, ballet was only available live on stage and at a cost. Anaheim Ballet reduced those typical barriers of entry and made ballet accessible to a global audience by creating YouTube videos that could be seen anytime, anywhere and for free. </span></b><b id="docs-internal-guid-61903f14-136f-3658-4a5c-0c26181570c4" style="font-weight: normal;"></b><br /> <b id="docs-internal-guid-61903f14-136f-3658-4a5c-0c26181570c4" style="font-weight: normal;"><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Using video allowed them to not only share their stories, but also build an engaged global online community. In their </span><a href="//www.youtube.com/user/AnaheimBallet" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube videos</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, Anaheim Ballet created a discussion with their viewers by asking questions and seeing responses in real time. Their weekly videos and connection with their viewers has helped this local nonprofit hit more than 46 million video views from all around the world. To hear more of their story, check out the video below.  </span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/d9DYYt_xlaw" width="560"></iframe><br /> <br /> <b id="docs-internal-guid-61903f14-136f-4946-685f-c2fef99f8264" style="font-weight: normal;"></b> <div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-61903f14-136f-4946-685f-c2fef99f8264" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">To learn more about how you can use YouTube to tell your story, visit the </span><a href="//www.youtube.com/nonprofits" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube Nonprofit Program site </span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">or check out </span><a href="https://plus.google.com/+GoogleforNonprofits/posts" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our Google+ page</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Over the next two weeks, we’ll be sharing tips and ideas on how your nonprofit can get the most out of YouTube. </span></b></div> <div> <b id="docs-internal-guid-61903f14-136f-4946-685f-c2fef99f8264" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b></div> <div> <b id="docs-internal-guid-61903f14-136f-4946-685f-c2fef99f8264" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team </span></b></div> </script> <noscript> <b id="docs-internal-guid-61903f14-136f-3658-4a5c-0c26181570c4" style="font-weight: normal; line-height: 1.15;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’re a local nonprofit, how do you tell your story outside of your community? When </span><a href="http://www.anaheimballet.org/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Anaheim Ballet</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> was looking to expand their message and audience, they turned to YouTube. Traditionally, ballet was only available live on stage and at a cost. Anaheim Ballet reduced those typical barriers of entry and made ballet accessible to a global audience by creating YouTube videos that could be seen anytime, anywhere and for free. </span></b><b id="docs-internal-guid-61903f14-136f-3658-4a5c-0c26181570c4" style="font-weight: normal;"></b><br /> <b id="docs-internal-guid-61903f14-136f-3658-4a5c-0c26181570c4" style="font-weight: normal;"><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Using video allowed them to not only share their stories, but also build an engaged global online community. In their </span><a href="//www.youtube.com/user/AnaheimBallet" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube videos</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, Anaheim Ballet created a discussion with their viewers by asking questions and seeing responses in real time. Their weekly videos and connection with their viewers has helped this local nonprofit hit more than 46 million video views from all around the world. To hear more of their story, check out the video below.  </span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/d9DYYt_xlaw" width="560"></iframe><br /> <br /> <b id="docs-internal-guid-61903f14-136f-4946-685f-c2fef99f8264" style="font-weight: normal;"></b> <div dir="ltr" style="line-height: 1.15; margin-bottom: 0pt; margin-top: 0pt;"> <b id="docs-internal-guid-61903f14-136f-4946-685f-c2fef99f8264" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">To learn more about how you can use YouTube to tell your story, visit the </span><a href="//www.youtube.com/nonprofits" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube Nonprofit Program site </span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">or check out </span><a href="https://plus.google.com/+GoogleforNonprofits/posts" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">our Google+ page</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Over the next two weeks, we’ll be sharing tips and ideas on how your nonprofit can get the most out of YouTube. </span></b></div> <div> <b id="docs-internal-guid-61903f14-136f-4946-685f-c2fef99f8264" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b></div> <div> <b id="docs-internal-guid-61903f14-136f-4946-685f-c2fef99f8264" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg, Google for Nonprofits team </span></b></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/04/anaheim-ballet-performs-on-global-stage.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Anaheim Ballet performs on a global stage &url=https://googlefornonprofits.blogspot.com/2013/04/anaheim-ballet-performs-on-global-stage.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/04/anaheim-ballet-performs-on-global-stage.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/04/anaheim-ballet-performs-on-global-stage.html' data-url='https://googlefornonprofits.blogspot.com/2013/04/anaheim-ballet-performs-on-global-stage.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/04/anaheim-ballet-performs-on-global-stage.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='1514495590142174208' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/04/and-winners-are.html' itemprop='url' title='And the winners are...'> And the winners are... </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, April 12, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <i><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">(Cross posted from the <a href="http://youtube-global.blogspot.com/">Official YouTube Blog</a>) </span></i><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Since its inception, organizations and individuals looking to change the world have used YouTube to rally an audience around a cause. Working at YouTube, we love seeing inspiring videos shared around the world everyday. “Good” videos have in turn inspired us to build tools to make it easier to run a campaign on YouTube and turn video views into action. We’ve made a 30-page <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/playbook/media/pdfs/playbook-nonprofits-guide.pdf">“Playbook for Good”</a> full of best practices to help you make the most inspiring and impactful cause videos possible and the videos just keep getting better and better.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">That is why, for the fourth year in a row, we joined with <a href="http://www.see3.com/">See3 Communications</a> to run the annual <a href="//www.youtube.com/Dogooder">DoGooder Video Awards</a> to recognize the year’s best nonprofit and cause videos. This year there were four different categories. And, for the first time, we accepted videos from creators looking to change the world one view at a time, not just nonprofit organizations.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">The <a href="//www.youtube.com/user/nonprofitvideoawards/videos">finalists chosen in the first round</a> were all excellent examples of how far "cause video" has come since we first launched the <a href="//www.youtube.com/nonprofits">YouTube Nonprofit Program</a> in 2007. Nonprofits (and other DoGooders) are becoming increasingly savvy with online video; they're making <a href="//www.youtube.com/playlist?list=PLHsErFFuTfjZkSymNC25ahrtBgF9p7-l9">funny</a>, <a href="//www.youtube.com/watch?v=IJNR2EpS0jw">creative</a>, <a href="//www.youtube.com/playlist?list=PL6359F636936E3F27">episodic</a>, and <a href="//www.youtube.com/watch?v=bR78_D3dR5E">interactive</a> cause-related content. They’re turning video views into awareness, petition signatures, donations, volunteer hours, and more. The four winners were chosen from more than a dozen finalists by public voting. Here they are:</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Best Nonprofit Video Award: <a href="//www.youtube.com/watch?v=3iIkOi3srLo">Follow the Frog </a></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><a href="//www.youtube.com/watch?v=3iIkOi3srLo"><br /></a><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/3iIkOi3srLo?list=PLGmeFIOjhJzd_F44UARy2Xjbk9ZtMM6rp" width="560"></iframe> </span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">The <a href="http://www.rainforest-alliance.org/">Rainforest Alliance</a>’s “Follow the Frog” is a humorous tale of a well-intentioned epic misadventure, showing that sustainability-minded consumer choices can be more effective for change than vigilante conservation.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Change Agent Award: <a href="//www.youtube.com/watch?v=V5E2L-1X9Gs">350km message for women with ovarian cancer</a></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/V5E2L-1X9Gs?list=PLGmeFIOjhJzdS1ZurOnce3lNEVrbNeYo6" width="560"></iframe><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">After losing his mother to cancer, Raf Bauer set out on a 350-kilometer walk across Scotland to raise awareness and funds for <a href="http://www.targetovariancancer.org.uk/">Target Ovarian Cancer</a>.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Funny for Good: <a href="//www.youtube.com/watch?v=K1ehTv2pR4Q">No Joke. Choice Matters. Everywhere.</a></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><a href="//www.youtube.com/watch?v=K1ehTv2pR4Q"><br /> </a><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/K1ehTv2pR4Q?list=PLGmeFIOjhJzfwXQ1ICi7u9yJ-oBW273cF" width="560"></iframe></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><a href="http://www.pathfind.org/">Pathfinder International</a>’s “No Joke. Choice Matters. Everywhere.” comically portrays the difficulties many women face when trying to access reproductive health care. While presented in a comical light, the video outlines actions to help women for whom a lack of access to health care is no joke.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">ImpactX Award: <a href="//www.youtube.com/watch?v=sYimJKg9QiE">END7: How to Shock a Celebrity</a></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><a href="//www.youtube.com/watch?v=sYimJKg9QiE"><br /> </a><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/sYimJKg9QiE" width="560"></iframe></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">The <a href="http://www.sabin.org/">Sabin Vaccine Institute</a>’s “How to Shock a Celebrity” successfully brought attention to seven Neglected Tropical Diseases (NTD) and helped generate funds to end these diseases by 2020. The campaign used video to, first, grab attention and then present a solution that donors could easily fund. The video translated into donations that averaged 20 cents per view. At more than 220,000 views, that’s quite a few vaccines, considering it only takes 50 cents to provide one person with treatment and protection against all seven NTDs for up to one year.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">You can check out all of the 2013 finalists <a href="//www.youtube.com/user/nonprofitvideoawards/videos">here</a>.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Posted by Jessica Mason, YouTube for Good, recently watched <a href="//www.youtube.com/watch?v=qSElmEmEjb4&list=PLGmeFIOjhJzd_F44UARy2Xjbk9ZtMM6rp&index=3">African Men. Hollywood Stereotypes. [mamahope.org]</a></span> </script> <noscript> <i><span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">(Cross posted from the <a href="http://youtube-global.blogspot.com/">Official YouTube Blog</a>) </span></i><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Since its inception, organizations and individuals looking to change the world have used YouTube to rally an audience around a cause. Working at YouTube, we love seeing inspiring videos shared around the world everyday. “Good” videos have in turn inspired us to build tools to make it easier to run a campaign on YouTube and turn video views into action. We’ve made a 30-page <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.youtube.com/en/us/yt/playbook/media/pdfs/playbook-nonprofits-guide.pdf">“Playbook for Good”</a> full of best practices to help you make the most inspiring and impactful cause videos possible and the videos just keep getting better and better.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">That is why, for the fourth year in a row, we joined with <a href="http://www.see3.com/">See3 Communications</a> to run the annual <a href="//www.youtube.com/Dogooder">DoGooder Video Awards</a> to recognize the year’s best nonprofit and cause videos. This year there were four different categories. And, for the first time, we accepted videos from creators looking to change the world one view at a time, not just nonprofit organizations.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">The <a href="//www.youtube.com/user/nonprofitvideoawards/videos">finalists chosen in the first round</a> were all excellent examples of how far "cause video" has come since we first launched the <a href="//www.youtube.com/nonprofits">YouTube Nonprofit Program</a> in 2007. Nonprofits (and other DoGooders) are becoming increasingly savvy with online video; they're making <a href="//www.youtube.com/playlist?list=PLHsErFFuTfjZkSymNC25ahrtBgF9p7-l9">funny</a>, <a href="//www.youtube.com/watch?v=IJNR2EpS0jw">creative</a>, <a href="//www.youtube.com/playlist?list=PL6359F636936E3F27">episodic</a>, and <a href="//www.youtube.com/watch?v=bR78_D3dR5E">interactive</a> cause-related content. They’re turning video views into awareness, petition signatures, donations, volunteer hours, and more. The four winners were chosen from more than a dozen finalists by public voting. Here they are:</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Best Nonprofit Video Award: <a href="//www.youtube.com/watch?v=3iIkOi3srLo">Follow the Frog </a></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><a href="//www.youtube.com/watch?v=3iIkOi3srLo"><br /></a><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/3iIkOi3srLo?list=PLGmeFIOjhJzd_F44UARy2Xjbk9ZtMM6rp" width="560"></iframe> </span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">The <a href="http://www.rainforest-alliance.org/">Rainforest Alliance</a>’s “Follow the Frog” is a humorous tale of a well-intentioned epic misadventure, showing that sustainability-minded consumer choices can be more effective for change than vigilante conservation.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Change Agent Award: <a href="//www.youtube.com/watch?v=V5E2L-1X9Gs">350km message for women with ovarian cancer</a></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/V5E2L-1X9Gs?list=PLGmeFIOjhJzdS1ZurOnce3lNEVrbNeYo6" width="560"></iframe><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">After losing his mother to cancer, Raf Bauer set out on a 350-kilometer walk across Scotland to raise awareness and funds for <a href="http://www.targetovariancancer.org.uk/">Target Ovarian Cancer</a>.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Funny for Good: <a href="//www.youtube.com/watch?v=K1ehTv2pR4Q">No Joke. Choice Matters. Everywhere.</a></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><a href="//www.youtube.com/watch?v=K1ehTv2pR4Q"><br /> </a><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/K1ehTv2pR4Q?list=PLGmeFIOjhJzfwXQ1ICi7u9yJ-oBW273cF" width="560"></iframe></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><a href="http://www.pathfind.org/">Pathfinder International</a>’s “No Joke. Choice Matters. Everywhere.” comically portrays the difficulties many women face when trying to access reproductive health care. While presented in a comical light, the video outlines actions to help women for whom a lack of access to health care is no joke.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">ImpactX Award: <a href="//www.youtube.com/watch?v=sYimJKg9QiE">END7: How to Shock a Celebrity</a></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><a href="//www.youtube.com/watch?v=sYimJKg9QiE"><br /> </a><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/sYimJKg9QiE" width="560"></iframe></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">The <a href="http://www.sabin.org/">Sabin Vaccine Institute</a>’s “How to Shock a Celebrity” successfully brought attention to seven Neglected Tropical Diseases (NTD) and helped generate funds to end these diseases by 2020. The campaign used video to, first, grab attention and then present a solution that donors could easily fund. The video translated into donations that averaged 20 cents per view. At more than 220,000 views, that’s quite a few vaccines, considering it only takes 50 cents to provide one person with treatment and protection against all seven NTDs for up to one year.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">You can check out all of the 2013 finalists <a href="//www.youtube.com/user/nonprofitvideoawards/videos">here</a>.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Posted by Jessica Mason, YouTube for Good, recently watched <a href="//www.youtube.com/watch?v=qSElmEmEjb4&list=PLGmeFIOjhJzd_F44UARy2Xjbk9ZtMM6rp&index=3">African Men. Hollywood Stereotypes. [mamahope.org]</a></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/04/and-winners-are.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:And the winners are...&url=https://googlefornonprofits.blogspot.com/2013/04/and-winners-are.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/04/and-winners-are.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/04/and-winners-are.html' data-url='https://googlefornonprofits.blogspot.com/2013/04/and-winners-are.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/04/and-winners-are.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='9035244257431342889' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/03/the-2013-dogooder-video-awards-open-for.html' itemprop='url' title='The 2013 DoGooder Video Awards open for nominations'> The 2013 DoGooder Video Awards open for nominations </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, March 5, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><i>(Cross posted from <a href="http://youtube-global.blogspot.com/">the Official YouTube Blog</a>) </i></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Awards season is upon us. And for the fourth year, YouTube is teaming up with <a href="http://www.see3.com/">See3 Communications</a> to present the <a href="//www.youtube.com/dogooder">DoGooder Video Awards</a>, a celebration of the best nonprofit videos of the year. If you’re a nonprofit who made a video in 2012, you’re eligible and encouraged to submit your video.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /> But wait, there’s more! For the first time ever, we’re opening up the awards for submissions from individuals who are making videos to change their communities or the world. So if you’re a YouTube creator trying to save the whales one video at a time, or if you made a video on behalf of your favorite nonprofit this year, visit YouTube.com/DoGooder to nominate your video.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /> There are four separate categories in this year’s DoGooder Awards: the ImpactX Award for videos that drove clear real-world impact; Best Nonprofit Video; Funny for Good, recognizing effective use of comedy; and the Change Agent Award, for individuals who’ve gotten involved and produced their own cause-focused video.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /> We’ll award prizes like $3,500 grants, free admission to the <a href="http://www.nten.org/ntc">Nonprofit Technology Conference</a>, and special promotion on YouTube.</span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <div style="text-align: center;"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">    <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/BpHuJIz1Y34" width="560"></iframe></span></div> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /> The deadline to enter is March 22, 2013. Official rules are available <a href="http://www.see3.com/dogooder/official-contest-rules">here</a>.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br />Posted by Jessica Mason, YouTube for Good, recently watched <a href="//www.youtube.com/watch?v=36LfQ2xDJFA&list=PLHsErFFuTfjZkSymNC25ahrtBgF9p7-l9&index=2">“YouTubers Support Matt Damon's Strike!”</a></span> </script> <noscript> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><i>(Cross posted from <a href="http://youtube-global.blogspot.com/">the Official YouTube Blog</a>) </i></span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">Awards season is upon us. And for the fourth year, YouTube is teaming up with <a href="http://www.see3.com/">See3 Communications</a> to present the <a href="//www.youtube.com/dogooder">DoGooder Video Awards</a>, a celebration of the best nonprofit videos of the year. If you’re a nonprofit who made a video in 2012, you’re eligible and encouraged to submit your video.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /> But wait, there’s more! For the first time ever, we’re opening up the awards for submissions from individuals who are making videos to change their communities or the world. So if you’re a YouTube creator trying to save the whales one video at a time, or if you made a video on behalf of your favorite nonprofit this year, visit YouTube.com/DoGooder to nominate your video.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /> There are four separate categories in this year’s DoGooder Awards: the ImpactX Award for videos that drove clear real-world impact; Best Nonprofit Video; Funny for Good, recognizing effective use of comedy; and the Change Agent Award, for individuals who’ve gotten involved and produced their own cause-focused video.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /> We’ll award prizes like $3,500 grants, free admission to the <a href="http://www.nten.org/ntc">Nonprofit Technology Conference</a>, and special promotion on YouTube.</span> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /></span> <div style="text-align: center;"> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;">    <iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/BpHuJIz1Y34" width="560"></iframe></span></div> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br /> The deadline to enter is March 22, 2013. Official rules are available <a href="http://www.see3.com/dogooder/official-contest-rules">here</a>.</span><br /> <span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><br />Posted by Jessica Mason, YouTube for Good, recently watched <a href="//www.youtube.com/watch?v=36LfQ2xDJFA&list=PLHsErFFuTfjZkSymNC25ahrtBgF9p7-l9&index=2">“YouTubers Support Matt Damon's Strike!”</a></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/03/the-2013-dogooder-video-awards-open-for.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:The 2013 DoGooder Video Awards open for nominations&url=https://googlefornonprofits.blogspot.com/2013/03/the-2013-dogooder-video-awards-open-for.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/03/the-2013-dogooder-video-awards-open-for.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/03/the-2013-dogooder-video-awards-open-for.html' data-url='https://googlefornonprofits.blogspot.com/2013/03/the-2013-dogooder-video-awards-open-for.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/03/the-2013-dogooder-video-awards-open-for.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='5067505583962979648' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/02/intro-to-google-for-nonprofits-hangout.html' itemprop='url' title='Intro to Google for Nonprofits Hangout '> Intro to Google for Nonprofits Hangout </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, February 12, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.20970027963630855" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Over the next few months, we’re focusing on how you can get the most out of Google for Nonprofits. We’ll be inviting a variety of experts to do deep dives into a number of products available through the Google for Nonprofits program. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Today, we kicked off our series with an intro to the Google for Nonprofits program, walking through the Google tools that are available to nonprofits through the program. If you missed it, check out the full video: </span></b><br /> <b style="font-weight: normal; text-align: center;"><b style="font-weight: normal;"><br /></b></b> <b id="internal-source-marker_0.20970027963630855" style="font-weight: normal; text-align: center;"><b id="internal-source-marker_0.20970027963630855" style="font-weight: normal;"><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/zxFtIvJB7rg?list=UUSmyV6P8_ir9EV4Z4tYA2QA" width="560"></iframe></b></b><br /> <b style="font-weight: normal; text-align: center;"><b style="font-weight: normal;"><b style="font-weight: normal; text-align: left;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b></b></b> <b style="font-weight: normal; text-align: center;"><b style="font-weight: normal;"><b style="font-weight: normal; text-align: left;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’re interested using these products at your nonprofit, your first step is to visit us on the </span><a href="//www.google.com/nonprofits/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google for Nonprofits site</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Click on the </span><a href="//www.google.com/nonprofits/join/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">'Join the program'</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> button. Review the eligibility guidelines and then apply. If you’re organization is accepted, you can then choose what products you want to enroll in. </span></b></b></b><br /> <b style="font-weight: normal; text-align: center;"><b style="font-weight: normal;"><b style="font-weight: normal; text-align: left;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b></b></b> <b id="internal-source-marker_0.20970027963630855" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Once enrolled, check out our </span><a href="//www.google.com/nonprofits/learning/index.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">learning resources</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to get the most out of these tools. You can also stay connected through </span><a href="https://plus.google.com/+GoogleforNonprofits/posts"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">our Google+ community</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. For the most up-to-date information, add us to your circle on Google+ and continue to follow us here on the blog. We’ll continue to share stories, tips and interviews with more Google product experts. </span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by </span></b><span style="font-family: Arial; font-size: 13px;"><span style="white-space: pre-wrap;">Leslie Hernandez Dinneen, Google for Nonprofits team</span></span> </script> <noscript> <b id="internal-source-marker_0.20970027963630855" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Over the next few months, we’re focusing on how you can get the most out of Google for Nonprofits. We’ll be inviting a variety of experts to do deep dives into a number of products available through the Google for Nonprofits program. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Today, we kicked off our series with an intro to the Google for Nonprofits program, walking through the Google tools that are available to nonprofits through the program. If you missed it, check out the full video: </span></b><br /> <b style="font-weight: normal; text-align: center;"><b style="font-weight: normal;"><br /></b></b> <b id="internal-source-marker_0.20970027963630855" style="font-weight: normal; text-align: center;"><b id="internal-source-marker_0.20970027963630855" style="font-weight: normal;"><iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/zxFtIvJB7rg?list=UUSmyV6P8_ir9EV4Z4tYA2QA" width="560"></iframe></b></b><br /> <b style="font-weight: normal; text-align: center;"><b style="font-weight: normal;"><b style="font-weight: normal; text-align: left;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b></b></b> <b style="font-weight: normal; text-align: center;"><b style="font-weight: normal;"><b style="font-weight: normal; text-align: left;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’re interested using these products at your nonprofit, your first step is to visit us on the </span><a href="//www.google.com/nonprofits/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google for Nonprofits site</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. Click on the </span><a href="//www.google.com/nonprofits/join/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">'Join the program'</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> button. Review the eligibility guidelines and then apply. If you’re organization is accepted, you can then choose what products you want to enroll in. </span></b></b></b><br /> <b style="font-weight: normal; text-align: center;"><b style="font-weight: normal;"><b style="font-weight: normal; text-align: left;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b></b></b> <b id="internal-source-marker_0.20970027963630855" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Once enrolled, check out our </span><a href="//www.google.com/nonprofits/learning/index.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">learning resources</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> to get the most out of these tools. You can also stay connected through </span><a href="https://plus.google.com/+GoogleforNonprofits/posts"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">our Google+ community</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. For the most up-to-date information, add us to your circle on Google+ and continue to follow us here on the blog. We’ll continue to share stories, tips and interviews with more Google product experts. </span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by </span></b><span style="font-family: Arial; font-size: 13px;"><span style="white-space: pre-wrap;">Leslie Hernandez Dinneen, Google for Nonprofits team</span></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/02/intro-to-google-for-nonprofits-hangout.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Intro to Google for Nonprofits Hangout &url=https://googlefornonprofits.blogspot.com/2013/02/intro-to-google-for-nonprofits-hangout.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/02/intro-to-google-for-nonprofits-hangout.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/02/intro-to-google-for-nonprofits-hangout.html' data-url='https://googlefornonprofits.blogspot.com/2013/02/intro-to-google-for-nonprofits-hangout.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/02/intro-to-google-for-nonprofits-hangout.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='7780534392289373114' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/12/ourimpact-nuru-international-works-to.html' itemprop='url' title=' #OurImpact: Nuru International works to end poverty '> #OurImpact: Nuru International works to end poverty </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, December 12, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">In celebrating the way nonprofits have made an impact, we’d like to spotlight another nonprofit in our program that’s changing lives in Africa.  </span><a href="http://www.nuruinternational.org/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Nuru International</span></a><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> is a social venture committed  to ending extreme poverty in remote, rural areas by offering locally-led training in agriculture, personal finance, healthcare, water sanitation and education. Beginning in Kuria, Kenya in September 2008, Nuru uses Google for Nonprofits products to help them show their impact and function as a virtual organization. </span></b><br /> <b style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <br /> <div style="text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><img height="200px;" src="https://lh4.googleusercontent.com/EnNdJCVMmVkGQB93LAZGcV1T4ZpufiBhK2Vf-fjM0Iu2dJu4-3rXR3Hg7zH2XcHQPSMYFFrGhN_Fp-LxMpI8js4HiYoSuz9EiVAw8kdw3I80gPQPjmfm" width="444px;" /></b></div> <div style="text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"></b></div> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><span style="color: #444444; font-family: Arial; font-size: 8px; vertical-align: baseline; white-space: pre-wrap;">    Courtesy of Nuru International </span></b></div> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b style="font-weight: normal; text-align: start;"></b></b></div> <div dir="ltr" style="display: inline !important; margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt;"> <br /></div> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"></b></b></div> <div dir="ltr" style="display: inline !important; margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"></b></b></b></div> <div dir="ltr" style="display: inline !important; margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Nuru demonstrates how they equip people with tools and knowledge to lead their communities out of extreme poverty to their donors through videos and</span><a href="//www.youtube.com/user/nuruinternational"><span style="color: #444444; font-family: Arial; font-size: 13px; text-decoration: initial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">their YouTube channel.</span></a><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Kim Do, Nuru’s Marketing and Mobilization Director says “YouTube gives us the ability to seamlessly deliver our latest video updates in a meaningful, dynamic way as our donors are on the go.”</span></b></b></b></div> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 18px; vertical-align: baseline; white-space: pre-wrap;"> </span></b><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Beyond using Google tools to raise awareness, the organization also uses Google Apps to help eliminate overhead costs so that funds raised are equipping people with tools and knowledge to lead their communities out of poverty.</span></b></div> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 18px; vertical-align: baseline; white-space: pre-wrap;"> </span></b><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">“We are a virtual organization with employees communicating across twelve time zones,” says Do. “Our strategic decision to forgo a central office in the US enables us to invest a greater percentage of our funding in our work in Kuria, Kenya. The array of tools that Google provides-specifically Gmail, Gchat, Calendar, Google Docs and Sites -- is integral to our work and success as a virtual organization. We love the ‘real-time’ nature of Google Docs and have used them to create dynamic campaigns, administrate internal staff surveys, maintain a shared communications calendar, create directories of social media and fundraising sites and do so much more.”</span></b></div> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"> <span style="color: #444444; font-family: Arial; font-size: 18px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt;"> <span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’d like to learn more about Nuru and how they make their impact, check out our</span><a href="//www.google.com/nonprofits/community/nuru.html"><span style="color: #444444; font-family: Arial; font-size: 13px; text-decoration: initial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">full case study on Nuru International.</span></a><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> And if using YouTube and Google Apps is a good fit for your organization, you can continue learning with our</span><a href="//www.google.com/nonprofits/learning/video-tutorials.html"><span style="color: #444444; font-family: Arial; font-size: 13px; text-decoration: initial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">video tutorials</span></a><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and</span><a href="//www.google.com/nonprofits/learning/getting-started.html#tab1"><span style="color: #444444; font-family: Arial; font-size: 13px; text-decoration: initial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">get started guides</span></a><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. </span></div> <div> <span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div> <span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg and the Google for Nonprofits team </span></div> </b> </script> <noscript> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">In celebrating the way nonprofits have made an impact, we’d like to spotlight another nonprofit in our program that’s changing lives in Africa.  </span><a href="http://www.nuruinternational.org/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Nuru International</span></a><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> is a social venture committed  to ending extreme poverty in remote, rural areas by offering locally-led training in agriculture, personal finance, healthcare, water sanitation and education. Beginning in Kuria, Kenya in September 2008, Nuru uses Google for Nonprofits products to help them show their impact and function as a virtual organization. </span></b><br /> <b style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <br /> <div style="text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><img height="200px;" src="https://lh4.googleusercontent.com/EnNdJCVMmVkGQB93LAZGcV1T4ZpufiBhK2Vf-fjM0Iu2dJu4-3rXR3Hg7zH2XcHQPSMYFFrGhN_Fp-LxMpI8js4HiYoSuz9EiVAw8kdw3I80gPQPjmfm" width="444px;" /></b></div> <div style="text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"></b></div> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><span style="color: #444444; font-family: Arial; font-size: 8px; vertical-align: baseline; white-space: pre-wrap;">    Courtesy of Nuru International </span></b></div> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b style="font-weight: normal; text-align: start;"></b></b></div> <div dir="ltr" style="display: inline !important; margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt;"> <br /></div> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"></b></b></div> <div dir="ltr" style="display: inline !important; margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt; text-align: center;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"></b></b></b></div> <div dir="ltr" style="display: inline !important; margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b id="internal-source-marker_0.44605920650064945" style="font-weight: normal; text-align: start;"><b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Nuru demonstrates how they equip people with tools and knowledge to lead their communities out of extreme poverty to their donors through videos and</span><a href="//www.youtube.com/user/nuruinternational"><span style="color: #444444; font-family: Arial; font-size: 13px; text-decoration: initial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">their YouTube channel.</span></a><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> Kim Do, Nuru’s Marketing and Mobilization Director says “YouTube gives us the ability to seamlessly deliver our latest video updates in a meaningful, dynamic way as our donors are on the go.”</span></b></b></b></div> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 18px; vertical-align: baseline; white-space: pre-wrap;"> </span></b><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Beyond using Google tools to raise awareness, the organization also uses Google Apps to help eliminate overhead costs so that funds raised are equipping people with tools and knowledge to lead their communities out of poverty.</span></b></div> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 18px; vertical-align: baseline; white-space: pre-wrap;"> </span></b><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt;"> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">“We are a virtual organization with employees communicating across twelve time zones,” says Do. “Our strategic decision to forgo a central office in the US enables us to invest a greater percentage of our funding in our work in Kuria, Kenya. The array of tools that Google provides-specifically Gmail, Gchat, Calendar, Google Docs and Sites -- is integral to our work and success as a virtual organization. We love the ‘real-time’ nature of Google Docs and have used them to create dynamic campaigns, administrate internal staff surveys, maintain a shared communications calendar, create directories of social media and fundraising sites and do so much more.”</span></b></div> <b id="internal-source-marker_0.44605920650064945" style="font-weight: normal;"> <span style="color: #444444; font-family: Arial; font-size: 18px; vertical-align: baseline; white-space: pre-wrap;"> </span><br /><div dir="ltr" style="margin-bottom: 0pt; margin-right: 9pt; margin-top: 0pt;"> <span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">If you’d like to learn more about Nuru and how they make their impact, check out our</span><a href="//www.google.com/nonprofits/community/nuru.html"><span style="color: #444444; font-family: Arial; font-size: 13px; text-decoration: initial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">full case study on Nuru International.</span></a><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> And if using YouTube and Google Apps is a good fit for your organization, you can continue learning with our</span><a href="//www.google.com/nonprofits/learning/video-tutorials.html"><span style="color: #444444; font-family: Arial; font-size: 13px; text-decoration: initial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">video tutorials</span></a><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and</span><a href="//www.google.com/nonprofits/learning/getting-started.html#tab1"><span style="color: #444444; font-family: Arial; font-size: 13px; text-decoration: initial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">get started guides</span></a><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. </span></div> <div> <span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <div> <span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg and the Google for Nonprofits team </span></div> </b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/12/ourimpact-nuru-international-works-to.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog: #OurImpact: Nuru International works to end poverty &url=https://googlefornonprofits.blogspot.com/2012/12/ourimpact-nuru-international-works-to.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2012/12/ourimpact-nuru-international-works-to.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2012/12/ourimpact-nuru-international-works-to.html' data-url='https://googlefornonprofits.blogspot.com/2012/12/ourimpact-nuru-international-works-to.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2012/12/ourimpact-nuru-international-works-to.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Apps' rel='tag'> Google Apps </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/YouTube' rel='tag'> YouTube </a> </span> </div> </div> </div> <div class='post' data-id='3272566170750924650' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2012/12/ourimpact-witness-20-year-impact.html' itemprop='url' title='#OurImpact: WITNESS’ 20 Year Impact '> #OurImpact: WITNESS’ 20 Year Impact </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, December 7, 2012 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b id="internal-source-marker_0.9620928512886167" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We know that the impact you and other nonprofits make on the world didn’t happen just in 2012. Reaching a single goal or milestone can sometimes take years.  That is why we’re so excited to share in your journey and milestones -- milestones like </span><a href="http://www.witness.org/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">WITNESS</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, reaching </span><a href="http://www.witness.org/anniversary"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">20 years</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of bringing human rights violations to the world’s eyes.</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">WITNESS, an organization that uses video and storytelling to open the world’s eyes to human rights violations, spurring public engagement and policy change, began in 1992. Musician and human rights advocate Peter Gabriel joined together with Human Rights First and Rebook Human Rights Foundation to co-found WITNESS.</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Since the organization’s creation, they have operated at the nexus of human rights and technology, helping millions of ordinary citizens around the world speak the truth to those in power through tools like video cameras and the Internet. In that goal, </span><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">WITNESS has partnered with more than 300 human rights groups in 80-plus countries, trained over 3,000 human rights defenders, developed widely used training materials and tools for video creation and safety, created the first dedicated online platform for human rights media (the HUB), and included video in over 100 campaigns.</span><br /><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">And how did they do it? Using Google products has helped them stay organized and generate awareness. For years, Google Apps have helped traveling staff stay updated and coordinated with Gmail and Google calendar. Google Docs has enabled them to coordinate on everything from blog posts to media lists. </span><br /><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Among other awareness initiatives, WITNESS has also created a branded YouTube channel with millions of views and thousands of subscribers. They created an extensive new channel on YouTube dedicated to Human Rights, with partner Storyful.</span></b><br /> <b style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: x-small;"><span style="white-space: pre-wrap;"><br /></span></span></b> <br /> <div style="text-align: center;"> <b style="font-weight: normal;"><b id="internal-source-marker_0.9620928512886167" style="font-weight: normal;"><a href="//www.youtube.com/user/humanrights"><img height="200px;" src="https://lh4.googleusercontent.com/iPoOZY5Is_sJdxar6qFN4Si-kpZ3RkjwSii-VuO8pFR-H9E965OManaqL3rYnCO-iwAP_t4tAcipMRDzfbML07uu1_jCE32F9JK54CtvPCpyIRQl3s77" width="444px;" /></a></b></b></div> <b style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;"> <br /></div> <b style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Other Google products like AdWords, Maps, Analytics and </span><a href="https://plus.google.com/118129152279265143704/posts"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+</span></a><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> have connected WITNESS with people around the world and streamline their operations. Communication manager at WITNESS, Matisse Bustos Hawkes put it like this “Google for Nonprofits has helped us distribute compelling content while also streamlining our day-to-day business operations, all at no charge, that kind of contribution really can’t be underestimated.”</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Want to learn more about WITNESS? Check out the full case study on the Google for Nonprofits site </span><a href="//www.google.com/nonprofits/community/case-studies.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> or join them on their </span><a href="https://plus.google.com/118129152279265143704/posts"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+ Page</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. They’re hosting a series of Hangouts to celebrate their 20 year anniversary. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Want more case studies? They’re one of our favorite resources to share how nonprofits are using Google for Nonprofits to increase their reach and impact. Check out all of them </span><a href="//www.google.com/nonprofits/community/case-studies.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. If you’re interested in sharing your story, tell us </span><a href="//www.google.com/nonprofits/makeachange/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and, of cours</span></b><b id="internal-source-marker_0.9620928512886167" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">e, share it with us on our </span><a href="//www.google.com/+googlefornonprofits"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+ page</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> using #OurImpact in your post. </span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg and the Google for Nonprofits team </span></b> </script> <noscript> <b id="internal-source-marker_0.9620928512886167" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We know that the impact you and other nonprofits make on the world didn’t happen just in 2012. Reaching a single goal or milestone can sometimes take years.  That is why we’re so excited to share in your journey and milestones -- milestones like </span><a href="http://www.witness.org/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">WITNESS</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">, reaching </span><a href="http://www.witness.org/anniversary"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">20 years</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> of bringing human rights violations to the world’s eyes.</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">WITNESS, an organization that uses video and storytelling to open the world’s eyes to human rights violations, spurring public engagement and policy change, began in 1992. Musician and human rights advocate Peter Gabriel joined together with Human Rights First and Rebook Human Rights Foundation to co-found WITNESS.</span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Since the organization’s creation, they have operated at the nexus of human rights and technology, helping millions of ordinary citizens around the world speak the truth to those in power through tools like video cameras and the Internet. In that goal, </span><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">WITNESS has partnered with more than 300 human rights groups in 80-plus countries, trained over 3,000 human rights defenders, developed widely used training materials and tools for video creation and safety, created the first dedicated online platform for human rights media (the HUB), and included video in over 100 campaigns.</span><br /><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">And how did they do it? Using Google products has helped them stay organized and generate awareness. For years, Google Apps have helped traveling staff stay updated and coordinated with Gmail and Google calendar. Google Docs has enabled them to coordinate on everything from blog posts to media lists. </span><br /><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Among other awareness initiatives, WITNESS has also created a branded YouTube channel with millions of views and thousands of subscribers. They created an extensive new channel on YouTube dedicated to Human Rights, with partner Storyful.</span></b><br /> <b style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: x-small;"><span style="white-space: pre-wrap;"><br /></span></span></b> <br /> <div style="text-align: center;"> <b style="font-weight: normal;"><b id="internal-source-marker_0.9620928512886167" style="font-weight: normal;"><a href="//www.youtube.com/user/humanrights"><img height="200px;" src="https://lh4.googleusercontent.com/iPoOZY5Is_sJdxar6qFN4Si-kpZ3RkjwSii-VuO8pFR-H9E965OManaqL3rYnCO-iwAP_t4tAcipMRDzfbML07uu1_jCE32F9JK54CtvPCpyIRQl3s77" width="444px;" /></a></b></b></div> <b style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span></b><br /> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;"> <br /></div> <b style="font-weight: normal;"><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Other Google products like AdWords, Maps, Analytics and </span><a href="https://plus.google.com/118129152279265143704/posts"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+</span></a><span style="color: #444444; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> have connected WITNESS with people around the world and streamline their operations. Communication manager at WITNESS, Matisse Bustos Hawkes put it like this “Google for Nonprofits has helped us distribute compelling content while also streamlining our day-to-day business operations, all at no charge, that kind of contribution really can’t be underestimated.”</span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Want to learn more about WITNESS? Check out the full case study on the Google for Nonprofits site </span><a href="//www.google.com/nonprofits/community/case-studies.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> or join them on their </span><a href="https://plus.google.com/118129152279265143704/posts"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+ Page</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. They’re hosting a series of Hangouts to celebrate their 20 year anniversary. </span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Want more case studies? They’re one of our favorite resources to share how nonprofits are using Google for Nonprofits to increase their reach and impact. Check out all of them </span><a href="//www.google.com/nonprofits/community/case-studies.html"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. If you’re interested in sharing your story, tell us </span><a href="//www.google.com/nonprofits/makeachange/"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> and, of cours</span></b><b id="internal-source-marker_0.9620928512886167" style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">e, share it with us on our </span><a href="//www.google.com/+googlefornonprofits"><span style="color: #1155cc; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Google+ page</span></a><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> using #OurImpact in your post. </span></b><br /> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></b> <b style="font-weight: normal;"><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Katie Kellogg and the Google for Nonprofits team </span></b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2012/12/ourimpact-witness-20-year-impact.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:#OurImpact: WITNESS’ 20 Year Impact &url=https://googlefornonprofits.blogspot.com/2012/12/ourimpact-witness-20-year-impact.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' 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collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/04/'> Apr </a> </div> <div class='items'> 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  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