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w-dropdown-list"><a href="/research/podscape" aria-current="page" class="nav-drop_link w-dropdown-link w--current">Podscape</a><a href="/research/top-podcast-advertisers" class="nav-drop_link w-dropdown-link">Top 15 advertisers</a><a href="/research/webinar-monthly-market-update" class="nav-drop_link w-dropdown-link">Monthly spend webinar</a><a href="/research/quarterly-benchmark-report" class="nav-drop_link w-dropdown-link">Quarterly benchmark report</a><a href="/research/news-insights" class="nav-drop_link w-dropdown-link">News & insights</a></nav></div><a href="https://app.magellan.ai/" class="nav-link btn btn-sm btn-secondary btn-light margin-right-12px w-nav-link">Client sign-in</a><a href="/book-a-demo" class="nav-link btn btn-sm w-nav-link">Book a demo</a></aside><div class="nav-btn w-nav-button"><div class="nav-bar top"></div><div class="nav-bar middle"></div><div class="nav-bar bottom"></div></div></nav><div class="nav-overlay"></div></div></section><section class="section-hero page-podscape"><div class="w-layout-blockcontainer container-wide w-container"><div class="header-herotitle"><h1 class="heading-hero text-bluedk">The Podscape</h1><div class="hero-subhed text-bluedk">Q4 2024 update</div></div><div class="bottom-wave"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b8050f5b7752466f872229_bottomwave_single.svg" loading="lazy" alt="a single thin blue wave" class="image-3"/></div></div></section><section><div class="w-layout-blockcontainer container-standard margin-top-64 w-container"><h2 class="section-heading callout">Surveying the landscape of the podcast industry</h2><div class="w-layout-hflex sponsor-block margin-bottom-16px"><a href="/" class="logo-link w-inline-block"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b92d2ad050c8fe6ba08c91_logo-mai-1c.svg" loading="lazy" alt="Magellan AI logo"/></a><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b92d2a4bb9b05acec3c9ab_icon-plus.svg" loading="lazy" alt="Plus symbol icon" class="icon-padded"/><a href="https://soundsprofitable.com/" target="_blank" class="logo-link w-inline-block"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b92d2a32e5587f8ba5e4b1_logo-soundsprofitable.svg" loading="lazy" alt="SoundsProfitable logo"/></a></div><p class="section-desc">The podcast industry has exploded in the last few years and while Magellan AI's platform makes sense of the advertising marketplace, we realized the industry as a whole could use an easy-to-navigate guide to many of the new technology companies and services.</p></div></section><section><div class="w-layout-blockcontainer container-standard w-container"><div id="w-node-_099de9d6-6054-0bd3-7868-5c2ae367e11b-3e7f7374" class="w-layout-layout stack-5-4 wf-layout-layout"><div id="w-node-_099de9d6-6054-0bd3-7868-5c2ae367e11c-3e7f7374" class="w-layout-cell cell-rightthenleft"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b80e9a6431307140bba97d_icon48_podscape.svg" loading="lazy" alt="an icon representing the Podscape" class="image-48px"/></div><div id="w-node-_099de9d6-6054-0bd3-7868-5c2ae367e11d-3e7f7374" class="w-layout-cell margin-bottom-24px"><h5 class="heading-22">About the Podscape</h5><p>In partnership with Bryan Barletta of Sounds Profitable, Magellan AI took inventory of podcasting industry companies, services, agencies, and more. From content creation to hosting services to media planning, agencies, and media sales - download The Podscape to better understand how some of the biggest players fit together on one page.</p><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65cba5450788f7c232aa9bae_preview-podscape.webp" loading="lazy" sizes="(max-width: 479px) 93vw, (max-width: 767px) 96vw, (max-width: 966px) 95vw, 918px" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65cba5450788f7c232aa9bae_preview-podscape-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65cba5450788f7c232aa9bae_preview-podscape-p-800.webp 800w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65cba5450788f7c232aa9bae_preview-podscape.webp 918w" alt="A preview snapshot of the Podscape, presented by Magellan AI and Sounds Profitable" class="image-6"/><p class="margin-bottom-12"><strong>About Magellan AI<br/></strong>Magellan AI collects, analyzes, and tracks podcast ads, delivering competitive intelligence, measurement, and verification tools for advertisers, and sales insights for publishers.</p><p class="margin-bottom-12"><strong>About Sounds Profitable<br/>‍</strong>Sounds Profitable is a weekly newsletter focused on breaking down the technical details of the podcast advertising space and making it accessible for everyone. From analytics to dynamic ad insertion, get in-depth detail from the experts every Tuesday morning.</p><p>Last updated: December 2024</p></div><div id="w-node-_03e8e8a2-bade-e11a-28c6-32c2ef259454-3e7f7374" class="w-layout-cell cell-rightthenleft"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b80e99be29c5490dab0c15_icon48_download.svg" loading="lazy" alt="an icon representing a download" class="image-48px"/></div><div id="w-node-_406f2c07-149e-18f9-85a0-f15ad6271e53-3e7f7374" class="w-layout-cell margin-bottom-24px"><h5 class="heading-22">Download it!</h5><p>Complete this form to download the Podscape infographic.</p><div class="hubspot-demoform margin-top-24 w-embed w-script"><script charset="utf-8" type="text/javascript" src="https://js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "8272841", formId: "59caeee1-93e0-401e-89e9-81c6ebe8f7e3", css: hubspotCustomCSS, onFormSubmit: function($form) { ga('send', { 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srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b826d050c8e036a01111fe_recirc-top15-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b826d050c8e036a01111fe_recirc-top15.webp 688w" alt="A thumbnail of Magellan AI's top advertisers chart" class="recirc-thumb"/></div><div class="link-and-arrow w-clearfix"><div class="recirc-headline">Top 15 advertisers</div><div class="icon recircarrow w-icon-slider-left"></div></div></a><p class="recirc-text">See the latest monthly charts of the top podcast advertisers by spend and change in spend.</p></div><div id="w-node-_94d61c81-5a83-6c86-1e0b-9174422ea59f-422ea590" class="w-layout-cell margin-bottom-8px"><a href="/research/podscape" aria-current="page" class="linkblock-wide w-inline-block w--current"><div class="recirc-colorblock bg-gradmulti5"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b826d050c8e036a01111f9_recirc-podscape.webp" loading="lazy" sizes="(max-width: 479px) 91vw, (max-width: 991px) 94vw, 95vw" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b826d050c8e036a01111f9_recirc-podscape-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b826d050c8e036a01111f9_recirc-podscape.webp 688w" alt="A thumbnail of Magellan AI's Podscape infographic" class="recirc-thumb"/></div><div class="link-and-arrow w-clearfix"><div class="recirc-headline">Podscape</div><div class="icon recircarrow w-icon-slider-left"></div></div></a><p class="recirc-text">Download The Podscape to better understand how some of the biggest podcast companies and services fit together on one page.</p></div><div id="w-node-_94d61c81-5a83-6c86-1e0b-9174422ea5a9-422ea590" class="w-layout-cell margin-bottom-8px"><a href="/book-a-demo" class="linkblock-wide w-inline-block"><div class="recirc-colorblock bg-gradmulti6"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65b826d0dee9c7658c4ca467_recirc-demo.webp" 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