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w-dropdown-link">Quarterly benchmark report</a><a href="/research/news-insights" class="nav-drop_link w-dropdown-link">News & insights</a></nav></div><a href="https://app.magellan.ai/" class="nav-link btn btn-sm btn-secondary btn-light margin-right-12px w-nav-link">Client sign-in</a><a href="/book-a-demo" class="nav-link btn btn-sm w-nav-link">Book a demo</a></aside><div class="nav-btn w-nav-button"><div class="nav-bar top"></div><div class="nav-bar middle"></div><div class="nav-bar bottom"></div></div></nav><div class="nav-overlay"></div></div></section><section class="section-headerwave"><div class="w-layout-blockcontainer container-wide w-container"><div class="header-titled"><h1 class="heading-page text-white text-center">Content acquisition</h1></div><div class="bottom-wave header"><div class="svg-bottomwave gradientbluprerich"><div class="svg-embed w-embed"><svg version="1.1" width="100%" height="100%" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 903.2 31" style="enable-background:new 0 0 903.2 31;" xml:space="preserve" preserveAspectRatio="none"> <path shape-rendering="geometricPrecision" fill="#FFFFFF" d="M529.8,6C339.6,6,347.6,29.3,157.4,29.3c-67.2,0-112.1-4-157.4-9.2v11h903.2v-6.8C753,20.2,702.5,6,529.8,6z"/> <path shape-rendering="geometricPrecision" fill="CurrentColor" d="M560.4,2C721,2,777.3,13.3,903.2,18V0H0v11.3c54.7,6.2,103.6,12.8,183.3,12.8C375.9,24.1,367.8,2,560.4,2z"/> <path shape-rendering="geometricPrecision" fill="#FCD2FA" d="M560.4,1C367.8,1,375.9,23.1,183.3,23.1C103.6,23.1,54.7,16.6,0,10.3v1v9v1c45.3,4.6,90.3,8.8,157.4,8.8 C347.6,30.1,339.6,8,529.8,8C702.5,8,753,21.4,903.2,25.1v-1V18v-1C777.3,12.3,721,1,560.4,1z"/> </svg></div></div></div></div></section><section><div class="w-layout-blockcontainer container-standard w-container"><h2 class="section-heading callout">Deep-dive podcast analysis for <span class="hdr-highlight">market research</span> and <span class="hdr-highlight">content acquisition</span>.</h2><a href="#" class="btn w-button">Book a demo</a></div></section><div id="bespoke-analysis" class="anchor-stop"></div><section><div class="w-layout-blockcontainer container-prodfeat w-container"><h3 class="margin-bottom-0">Bespoke analysis</h3><h5 class="product-subheadline">Mine any podcast for hard placement data</h5><div id="w-node-_9c1dfc75-ed71-e6b8-eddc-183e8c48df13-2017907c" class="w-layout-layout product-bulletstack margin-top-12 wf-layout-layout"><div id="w-node-c28e2483-31e7-d73e-f3c9-d7fcb5179a44-2017907c" class="w-layout-cell bullet-cell"><div class="feat-bullet bg-orange"></div><p class="feat-bullet-copy">Magellan AI will screen and process podcast audio even if we’ve never catalogued it.</p></div><div id="w-node-e89b2821-25a9-e137-955f-441c782f211e-2017907c" class="w-layout-cell bullet-cell"><div class="feat-bullet bg-orange"></div><p class="feat-bullet-copy">From an audience of one to millions, our systems will analyze and report ad data for any podcast.</p></div><div id="w-node-e8cd9917-ab01-49c4-1e63-cd99627daaab-2017907c" class="w-layout-cell hiddenelement"></div></div></div><div class="w-layout-blockcontainer container-wide w-container"><div class="bleed-feat w-clearfix"><div data-w-id="244bded7-b553-eae5-c673-8acd68346e2b" class="bleed-series bright bg-orange"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e54dab9615862d1278_prod-contentacq-analysis1.webp" loading="lazy" height="" alt="Sample screenshot of a list of deep-dives on Magellan AI" sizes="(max-width: 479px) 97vw, (max-width: 991px) 98vw, (max-width: 1232px) 86vw, 1060px" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e54dab9615862d1278_prod-contentacq-analysis1-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e54dab9615862d1278_prod-contentacq-analysis1-p-800.webp 800w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e54dab9615862d1278_prod-contentacq-analysis1.webp 1060w" class="prodimg-full"/><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e5bfb3565871fa72d3_prod-contentacq-analysis2A.webp" loading="lazy" sizes="(max-width: 991px) 100vw, 42vw" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e5bfb3565871fa72d3_prod-contentacq-analysis2A-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e5bfb3565871fa72d3_prod-contentacq-analysis2A.webp 524w" alt="Sample screenshot of a deep-dive setup on Magellan AI" class="prodimg-full halfwide hidetablet"/><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e52a51c061edd8a23c_prod-contentacq-analysis2B.webp" loading="lazy" height="" alt="A list of brands found in a podcast deep-dive on Magellan AI" sizes="(max-width: 991px) 100vw, 42vw" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e52a51c061edd8a23c_prod-contentacq-analysis2B-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e52a51c061edd8a23c_prod-contentacq-analysis2B.webp 524w" class="prodimg-full halfwide hidetablet"/></div></div></div></section><div id="due-diligence" class="anchor-stop"></div><section><div class="w-layout-blockcontainer container-prodfeat w-container"><h3 class="margin-bottom-0">Due diligence</h3><h5 class="product-subheadline">Custom lookbacks for identifying trends, opportunities, and vulnerabilities</h5><div id="w-node-db60fb62-7119-67e1-2507-acb0b6db6d0f-2017907c" class="w-layout-layout product-bulletstack margin-top-12 wf-layout-layout"><div id="w-node-db60fb62-7119-67e1-2507-acb0b6db6d10-2017907c" class="w-layout-cell bullet-cell"><div class="feat-bullet bg-bluerich"></div><p class="feat-bullet-copy">Pull granular ad placement data on specific acquisition targets.</p></div><div id="w-node-db60fb62-7119-67e1-2507-acb0b6db6d14-2017907c" class="w-layout-cell bullet-cell"><div class="feat-bullet bg-bluerich"></div><p class="feat-bullet-copy">Report on episodic lookbacks or date ranges.</p></div><div id="w-node-db60fb62-7119-67e1-2507-acb0b6db6d18-2017907c" class="w-layout-cell hiddenelement"></div></div></div><div class="w-layout-blockcontainer container-wide w-container"><div data-w-id="db60fb62-7119-67e1-2507-acb0b6db6d1e" class="bleed-feat bleedleft w-clearfix"><div data-w-id="db60fb62-7119-67e1-2507-acb0b6db6d1f" class="bleed-series bleft bg-bluerich"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e5bd1d89dbcc249539_prod-contentacq-diligenceD.webp" loading="lazy" height="" alt="Sample screenshot of a podcast ad player on Magellan AI" sizes="(max-width: 991px) 100vw, 42vw" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e5bd1d89dbcc249539_prod-contentacq-diligenceD-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e5bd1d89dbcc249539_prod-contentacq-diligenceD.webp 524w" class="prodimg-full halfwide hidetablet"/><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e5bfa98174c201f26a_prod-contentacq-diligenceC.webp" loading="lazy" height="" alt="Sample screenshot of Magellan AI conducting a podcast deep-dive analysis" sizes="(max-width: 991px) 100vw, 42vw" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e5bfa98174c201f26a_prod-contentacq-diligenceC-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e5bfa98174c201f26a_prod-contentacq-diligenceC.webp 524w" class="prodimg-full halfwide hidetablet"/><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e51e74b550e74f3067_prod-contentacq-diligenceA.webp" loading="lazy" height="" alt="Second sample screenshot of a deep-dive analysis on Magellan AI" sizes="(max-width: 479px) 60vw, (max-width: 767px) 61vw, (max-width: 991px) 524px, 42vw" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e51e74b550e74f3067_prod-contentacq-diligenceA-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e51e74b550e74f3067_prod-contentacq-diligenceA.webp 524w" class="prodimg-full halfwide"/><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e578fccaafef4c6f43_prod-contentacq-diligenceB.webp" loading="lazy" height="" alt="Sample screenshot of a deep-dive analysis on Magellan AI" sizes="(max-width: 479px) 60vw, (max-width: 767px) 61vw, (max-width: 991px) 524px, 42vw" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e578fccaafef4c6f43_prod-contentacq-diligenceB-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e578fccaafef4c6f43_prod-contentacq-diligenceB.webp 524w" class="prodimg-full halfwide"/></div></div></div></section><div id="data-granularity" class="anchor-stop"></div><section><div class="w-layout-blockcontainer container-prodfeat w-container"><h3 class="margin-bottom-0">Data granularity</h3><h5 class="product-subheadline">Deep-dive breakdowns provide context for buy- and sell-side research</h5><div id="w-node-e6f43901-8798-fc56-a0c7-47495e38083f-2017907c" class="w-layout-layout product-bulletstack margin-top-12 wf-layout-layout"><div id="w-node-e6f43901-8798-fc56-a0c7-47495e380840-2017907c" class="w-layout-cell bullet-cell"><div class="feat-bullet bg-green"></div><p class="feat-bullet-copy">Get all ad timestamps to facilitate editors’ conversion to DI-ready content.</p></div><div id="w-node-e6f43901-8798-fc56-a0c7-47495e380844-2017907c" class="w-layout-cell bullet-cell"><div class="feat-bullet bg-green"></div><p class="feat-bullet-copy">Estimate historical ad sales and fill rate for a given podcast.</p></div><div id="w-node-e6f43901-8798-fc56-a0c7-47495e380848-2017907c" class="w-layout-cell bullet-cell"><div class="feat-bullet bg-green"></div><p class="feat-bullet-copy">One-click data and audio sample exports.</p></div></div></div><div class="w-layout-blockcontainer container-wide w-container"><div class="bleed-feat w-clearfix"><div data-w-id="e6f43901-8798-fc56-a0c7-47495e38084e" class="bleed-series bright bg-green"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e67db297506e2c2710_prod-contentacq-granular1.webp" loading="lazy" height="" alt="Sample screenshot of a deep-dive podcast analysis on Magellan AI" sizes="(max-width: 479px) 97vw, (max-width: 991px) 98vw, (max-width: 1232px) 86vw, 1060px" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e67db297506e2c2710_prod-contentacq-granular1-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e67db297506e2c2710_prod-contentacq-granular1-p-800.webp 800w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e67db297506e2c2710_prod-contentacq-granular1.webp 1060w" class="prodimg-full"/><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6bfa98174c201f297_prod-contentacq-granular2.webp" loading="lazy" height="" alt="Sample screenshot of a deep-dive report from Magellan AI" sizes="(max-width: 991px) 100vw, (max-width: 1232px) 86vw, 1060px" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6bfa98174c201f297_prod-contentacq-granular2-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6bfa98174c201f297_prod-contentacq-granular2-p-800.webp 800w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6bfa98174c201f297_prod-contentacq-granular2.webp 1060w" class="prodimg-full hidetablet"/></div></div></div></section><div id="youtube" class="anchor-stop"></div><section><div class="w-layout-blockcontainer container-prodfeat w-container"><h3 class="margin-bottom-0">YouTube</h3><h5 class="product-subheadline">Go beyond podcasts with YouTube deep dives</h5><div id="w-node-_04708f10-9f88-92e2-a598-924add139924-2017907c" class="w-layout-layout product-bulletstack margin-top-12 wf-layout-layout"><div id="w-node-_04708f10-9f88-92e2-a598-924add139925-2017907c" class="w-layout-cell bullet-cell"><div class="feat-bullet bg-red"></div><p class="feat-bullet-copy">Get analysis on any YouTube channel, regardless of whether Magellan AI has seen it before.</p></div><div id="w-node-_04708f10-9f88-92e2-a598-924add139929-2017907c" class="w-layout-cell bullet-cell"><div class="feat-bullet bg-red"></div><p class="feat-bullet-copy">Our tools feature customized episodic lookbacks and date ranges.</p></div><div id="w-node-_04708f10-9f88-92e2-a598-924add13992d-2017907c" class="w-layout-cell bullet-cell"><div class="feat-bullet bg-red"></div><p class="feat-bullet-copy">Reporting and audio exports provide a comprehensive snapshot for additional analysis.</p></div></div></div><div class="w-layout-blockcontainer container-wide w-container"><div class="bleed-feat bleedleft w-clearfix"><div data-w-id="04708f10-9f88-92e2-a598-924add139930" class="bleed-series bleft bg-red"><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e66dcf6de50a33774c_prod-contentacq-youtube2B.webp" loading="lazy" height="" alt="Sample screenshot of a Youtube ad player on Magellan AI" sizes="(max-width: 991px) 100vw, 42vw" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e66dcf6de50a33774c_prod-contentacq-youtube2B-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e66dcf6de50a33774c_prod-contentacq-youtube2B.webp 524w" class="prodimg-full halfwide hidetablet"/><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6915517a4d9aeb1b3_prod-contentacq-youtube2A.webp" loading="lazy" height="" alt="Second sample screenshot of a Youtube ad player on Magellan AI" sizes="(max-width: 991px) 100vw, 42vw" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6915517a4d9aeb1b3_prod-contentacq-youtube2A-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6915517a4d9aeb1b3_prod-contentacq-youtube2A.webp 524w" class="prodimg-full halfwide hidetablet"/><img src="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6575d03cfff74a543_prod-contentacq-youtube1.webp" loading="lazy" height="" alt="Sample screenshot of a Youtube deep-dive analysis on Magellan AI" sizes="(max-width: 479px) 97vw, (max-width: 991px) 98vw, (max-width: 1232px) 86vw, 1060px" srcset="https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6575d03cfff74a543_prod-contentacq-youtube1-p-500.webp 500w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6575d03cfff74a543_prod-contentacq-youtube1-p-800.webp 800w, https://cdn.prod.website-files.com/6585a13d3401439b60980487/65d7b3e6575d03cfff74a543_prod-contentacq-youtube1.webp 1060w" class="prodimg-full bleft"/></div></div></div></section><section><div class="w-layout-blockcontainer container-standard margin-top-120 w-container"><h2>See it in action</h2><p class="section-desc">This is just the tip of the iceberg! Magellan AI offers a broad range of in-depth tools to take control of your podcast advertising. Let us custom-tailor a demo for you and your team.</p><a href="/book-a-demo" class="btn btn-primary margin-top-24 w-button">Book a demo</a></div></section><section class="section-6"><div class="w-layout-blockcontainer container-wide margin-top-120 bg-dkblue w-container"><div class="embed-copyright-container"><div id="w-node-dabab73d-3924-61b0-611d-3c153e879293-3e879290" class="w-layout-layout footer-stack wf-layout-layout"><div id="w-node-dabab73d-3924-61b0-611d-3c153e879294-3e879290" class="w-layout-cell"><div class="footer-social"><a aria-label="Open Linkedin in new window" href="https://www.linkedin.com/company/magellan-ai/" target="_blank" class="w-inline-block"><div class="svg-embed social w-embed"><svg width="40px" height="40px" viewBox="0 0 40 40" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>button medium circle/li</title> <g id="button-medium-circle/li" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <circle 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