Maximizing Access - How Google Search Works

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C10.18,9.37,9.9,9.34,9.61,9.34c-3.49,0-6.33,2.84-6.33,6.33c0,2.14,1.07,4.04,2.7,5.18C7.01,21.57,8.26,22,9.61,22 c3.49,0,6.33-2.84,6.33-6.33V8.68c1.35,0.97,3,1.54,4.78,1.54V7.55V6.78C19.76,6.78,18.87,6.5,18.12,6.01z" /> </symbol> <symbol id="tiktok-color" viewBox="0 0 24 24"> <path fill="#25f4ee" d="M10.05,9.89v-0.8C9.78,9.06,9.51,9.04,9.23,9.04c-3.34,0-6.06,2.72-6.06,6.06c0,2.05,1.03,3.87,2.59,4.97 c-1.01-1.08-1.61-2.54-1.61-4.13C4.14,12.64,6.77,9.97,10.05,9.89z" /> <path fill="#25f4ee" d="M10.19,18.73c1.49,0,2.73-1.21,2.79-2.69l0-13.18l2.39-0.02C15.32,2.56,15.29,2.29,15.29,2H12l-0.01,13.2 c-0.06,1.48-1.27,2.67-2.76,2.67c-0.46,0-0.9-0.12-1.28-0.32C8.45,18.25,9.26,18.73,10.19,18.73z" /> <path fill="#25f4ee" d="M19.88,7.34V6.58c-0.92,0-1.78-0.27-2.5-0.74C18.02,6.58,18.89,7.13,19.88,7.34z" /> <path fill="#fe2c55" d="M17.38,5.84c-0.7-0.81-1.13-1.86-1.13-3.01h-0.88C15.6,4.09,16.35,5.17,17.38,5.84z" /> <path fill="#fe2c55" d="M9.23,12.33c-1.53,0-2.77,1.24-2.77,2.77c0,1.06,0.6,1.99,1.48,2.45c-0.33-0.46-0.52-1.01-0.52-1.62 c0-1.53,1.24-2.77,2.77-2.77c0.29,0,0.56,0.05,0.82,0.13V9.93c-0.27-0.04-0.54-0.06-0.82-0.06c-0.05,0-0.1,0-0.14,0v2.58 C9.79,12.38,9.51,12.33,9.23,12.33z" /> <path fill="#fe2c55" d="M19.88,7.32v2.56c-1.71,0-3.29-0.55-4.58-1.47v6.7c0,3.34-2.72,6.06-6.06,6.06c-1.29,0-2.49-0.41-3.48-1.1 C6.86,21.25,8.44,22,10.19,22c3.34,0,6.06-2.72,6.06-6.06v-6.7c1.29,0.93,2.88,1.47,4.58,1.47V7.42 C20.51,7.42,20.19,7.38,19.88,7.32z" /> <path d="M15.29,15.1V8.4c1.29,0.93,2.88,1.47,4.58,1.47V7.32c-0.99-0.21-1.86-0.74-2.5-1.48c-1.03-0.67-1.78-1.75-2.01-3.01h-2.41 l-0.01,13.2c-0.06,1.48-1.27,2.67-2.76,2.67c-0.92,0-1.74-0.46-2.25-1.15c-0.88-0.46-1.48-1.39-1.48-2.45 c0-1.53,1.24-2.77,2.77-2.77c0.29,0,0.56,0.05,0.82,0.13V9.88c-3.28,0.08-5.92,2.76-5.92,6.06c0,1.59,0.62,3.05,1.63,4.13 c0.98,0.69,2.18,1.1,3.48,1.1C12.57,21.16,15.29,18.44,15.29,15.1z" /> </symbol> </svg> <header class="glue-header glue-header--double 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image-mobile-bottom"> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-spacer-5-top glue-spacer-5-bottom" > <h1 class="glue-headline glue-headline--headline-2" data-cy="pageHeading"> <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Maximize access to information</span > </h1> <p class="glue-subheadline glue-spacer-2-top glue-body--large" data-cy="pageSubHeading" > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >At Google, we believe in open access to information. We believe that society works best when people have access to information from many sources. That’s why we do not remove web results from Search, except in very limited circumstances. However, when listings and other information are presented as Search features, users may interpret the information as having greater quality or credibility. In those cases, we apply more restrictive policies.</span > </p> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-7-lg glue-grid__col--span-7-xl image-right" data-cy="heroC-media" > <picture data-crop="fullSpan7Col4x3"> <source media="(min-width: 1024px)" type="image/webp" width="729" height="547" srcset=" https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w729-h560-fcrop64=1,0000030dfffffd1a-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w1458-h1120-fcrop64=1,0000030dfffffd1a-rw 2x " /> <source media="(min-width: 1024px)" width="729" height="547" srcset=" https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w729-h560-fcrop64=1,0000030dfffffd1a-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w943-h724-fcrop64=1,0000030dfffffcf3-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w1886-h1448-fcrop64=1,0000030dfffffcf3-rw 2x " /> <source media="(min-width: 600px)" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w943-h724-fcrop64=1,0000030dfffffcf3-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w543-h417-fcrop64=1,0000030dfffffccc-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w1086-h834-fcrop64=1,0000030dfffffccc-rw 2x " /> <source media="(max-width: 599px)" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w543-h417-fcrop64=1,0000030dfffffccc-rw " /> <img class="image" data-alt-override="false" alt="Illustration of a person searching for best indoor plants on Google" srcset=" https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w543-h417-fcrop64=1,0000030dfffffccc-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w1086-h834-fcrop64=1,0000030dfffffccc-rw 2x " width="543" height="407" src="https://www.gstatic.com/marketing-cms/assets/images/73/f6/b7e8da6e44bc86ce5fc2b3274dc6/maximizing-access-m1-intro-hero.png=n-w543-h417-fcrop64=1,0000030dfffffccc-rw" /> </picture> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" full-width style="background-color: #f8f9fa" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-5-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h2 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Defining dedicated policies</span > </h2> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="page-promo-a glue-spacer-none-top glue-spacer-6-bottom" data-cy="promo"> <div class="glue-grid glue-page image-mobile-bottom"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg order-0" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl image-left" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col4x3"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w562-h376-fcrop64=1,0dc60000f23affff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w1125-h752-fcrop64=1,0dc60000f23affff-rw 2x " /> <source media="(min-width: 1024px)" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w562-h376-fcrop64=1,0dc60000f23affff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w1057-h707-fcrop64=1,0dc60000f200ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w2115-h1414-fcrop64=1,0dc60000f200ffff-rw 2x " /> <source media="(min-width: 600px)" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w1057-h707-fcrop64=1,0dc60000f200ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w608-h407-fcrop64=1,0dc60000f200ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w1217-h814-fcrop64=1,0dc60000f200ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w608-h407-fcrop64=1,0dc60000f200ffff-rw " /> <img class="image" data-alt-override="false" alt="Illustration of Search results circling a long page representing Google’s content policies" srcset=" https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w608-h407-fcrop64=1,0dc60000f200ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w1217-h814-fcrop64=1,0dc60000f200ffff-rw 2x " width="543" height="407" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/21/75/910d9d1b4a7496a19bd66613fe16/maximizing-access-m2-2column-img-text-policies-1.png=n-w608-h407-fcrop64=1,0dc60000f200ffff-rw" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl order-2" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-text-center" > <h2 class="glue-headline glue-headline--headline-4" data-cy="promo-title"> Our policies for web results </h2> <div class="glue-subheadline glue-spacer-2-top glue-body" data-cy="promo-description" > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >Web results are web pages, images, videos, news content, or other material that Google finds from across the web. In keeping with our commitment to maximize access to information, we do not remove web results except for specific reasons covered by our</span > <a class="glue-body" href="https://support.google.com/websearch/answer/10622781#content_policies" target="_blank" ><span class="anchorText" >overall content policies for Google Search</span ></a ><span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >, which includes child sexual abuse, highly personal information, spam, site owner requests, and valid legal requests.</span > </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg order-3" ></div> </div> </div> <div class="page-promo-a glue-spacer-none-top glue-spacer-7-bottom" data-cy="promo"> <div class="glue-grid glue-page image-mobile-bottom"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl image-right" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col4x3"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w562-h376-fcrop64=1,0dc60000f23affff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w1125-h752-fcrop64=1,0dc60000f23affff-rw 2x " /> <source media="(min-width: 1024px)" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w562-h376-fcrop64=1,0dc60000f23affff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w1057-h707-fcrop64=1,0dc60000f200ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w2115-h1414-fcrop64=1,0dc60000f200ffff-rw 2x " /> <source media="(min-width: 600px)" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w1057-h707-fcrop64=1,0dc60000f200ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w608-h407-fcrop64=1,0dc60000f200ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w1217-h814-fcrop64=1,0dc60000f200ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w608-h407-fcrop64=1,0dc60000f200ffff-rw " /> <img class="image" data-alt-override="false" alt="Illustration of Search results comparing different foods and recipes" srcset=" https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w608-h407-fcrop64=1,0dc60000f200ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w1217-h814-fcrop64=1,0dc60000f200ffff-rw 2x " width="543" height="407" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/33/95/432891fa4d83b757e7e1ff921741/maximizing-access-m2-2column-img-text-policies-2.png=n-w608-h407-fcrop64=1,0dc60000f200ffff-rw" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-text-center" > <h2 class="glue-headline glue-headline--headline-4" data-cy="promo-title"> Our policies for Search features </h2> <div class="glue-subheadline glue-spacer-2-top glue-body" data-cy="promo-description" > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >Search features include panels, carousels, enhancements to web listings (such as through</span > <a class="glue-body" href="https://developers.google.com/search/docs/guides/search-gallery" target="_blank" ><span class="anchorText">structured data</span></a ><span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >), predictive and refinement features, and results and features spoken aloud. Even though these features are automatically generated, we understand that people might perceive them to be more credible because of how they’re presented. We also don’t want predictive or refinement features to shock or offend people unexpectedly. This is why we have</span > <a href="https://support.google.com/websearch/answer/10622781#search_features_policies" target="_blank" ><span class="anchorText">Search features policies</span></a > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >to cover issues, including barring harassing, hateful, and violent content. In addition to these, some Search features have more</span > <a class="glue-body" href="https://support.google.com/websearch/answer/10622781#feature_specific_policies" target="_blank" ><span class="anchorText">specific policies</span></a ><span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >.</span > </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-5-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Why problematic content may appear</span > </h3> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="page-promo-a glue-spacer-none-top glue-spacer-7-bottom" data-cy="promo"> <div class="glue-grid glue-page image-mobile-bottom"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl image-right" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col3x2"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="335" srcset=" https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w502-h335-fcrop64=1,00000057ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w1004-h671-fcrop64=1,00000057ffffffff-rw 2x " /> <source media="(min-width: 1024px)" width="502" height="335" srcset=" https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w502-h335-fcrop64=1,00000057ffffffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="629" srcset=" https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w943-h630-fcrop64=1,00000057ffffffa9-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w1886-h1260-fcrop64=1,00000057ffffffa9-rw 2x " /> <source media="(min-width: 600px)" width="943" height="629" srcset=" https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w943-h630-fcrop64=1,00000057ffffffa9-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="362" srcset=" https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w543-h362-fcrop64=1,00000057ffffffa9-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w1086-h725-fcrop64=1,00000057ffffffa9-rw 2x " /> <source media="(max-width: 599px)" width="543" height="362" srcset=" https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w543-h362-fcrop64=1,00000057ffffffa9-rw " /> <img class="image" data-alt-override="false" alt="Illustration of Search results with one topic flagged with a warning label" srcset=" https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w543-h362-fcrop64=1,00000057ffffffa9-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w1086-h725-fcrop64=1,00000057ffffffa9-rw 2x " width="543" height="362" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/14/85/643f78474fc19ce542c390f880d4/maximizing-access-m3-2column-img-text-problematic-content.png=n-w543-h362-fcrop64=1,00000057ffffffa9-rw" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-text-center" > <div class="glue-subheadline glue-spacer-2-top glue-body" data-cy="promo-description" > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >Since Search encompasses trillions of pages and other content across the web, occasionally results may contain content that some find objectionable or offensive. This may especially happen if the language used in a search query matches closely with the language that appears within problematic content. It might also happen in situations where fairly little useful or reliable content has been published that aligns with a particular topic. Such problematic content does not reflect Google’s own opinions. However, our belief in open access to information means that we do not remove such content except in accordance with our specific policies or legal obligations.</span > </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" full-width style="background-color: #f8f9fa" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-5-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Addressing policy-violating content</span > </h3> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="page-promo-a glue-spacer-none-top glue-spacer-5-bottom" data-cy="promo"> <div class="glue-grid glue-page image-mobile-bottom"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg order-0" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl image-left" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col4x3"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w562-h376-fcrop64=1,0db20000f227ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w1125-h752-fcrop64=1,0db20000f227ffff-rw 2x " /> <source media="(min-width: 1024px)" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w562-h376-fcrop64=1,0db20000f227ffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w1057-h707-fcrop64=1,0dd90000f227ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w2115-h1414-fcrop64=1,0dd90000f227ffff-rw 2x " /> <source media="(min-width: 600px)" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w1057-h707-fcrop64=1,0dd90000f227ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w608-h407-fcrop64=1,0dd90000f227ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w1217-h814-fcrop64=1,0dd90000f227ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w608-h407-fcrop64=1,0dd90000f227ffff-rw " /> <img class="image" data-alt-override="false" alt="Illustration of various tools and metrics providing feedback on Search results" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w608-h407-fcrop64=1,0dd90000f227ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w1217-h814-fcrop64=1,0dd90000f227ffff-rw 2x " width="543" height="407" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/cd/dc/5da451ba40219345fcaf2d39e54d/maximizing-access-m4-2column-img-text-policy-violations-1.png=n-w608-h407-fcrop64=1,0dd90000f227ffff-rw" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl order-2" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-text-center" > <div class="glue-subheadline glue-spacer-2-top glue-body--large" data-cy="promo-description" > <span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Google uses automation to discover content from across the web and other sources. Automated systems like our</span > <a class="glue-body" href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/ranking-results/" ><span class="anchorText">search algorithms</span></a > <span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >surface what seems to be the most useful or reliable content in response to particular queries. Automation also helps power our</span > <a class="glue-body" href="https://support.google.com/websearch/answer/510?hl=en" target="_blank" ><span class="anchorText">SafeSearch feature</span></a ><span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >, preventing explicit content from appearing in search results.</span > <br /> <br /><span style=" color: #202124; border-left: 4px solid #1967d2; padding-left: 12px; display: block; text-align: left; " class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Google processes billions of searches per day. In fact, 15% of the searches we process every day are ones we’ve never seen before.</span > </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg order-3" ></div> </div> </div> <div class="three-column-container-1-10-1 glue-page glue-container glue-spacer-5-top glue-spacer-6-bottom" data-module > <div class="glue-grid" data-cy="three-column-container-1-10-1"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-one" ></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-two" > <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="two-column-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-module > <div class="glue-grid" data-cy="two-column-container-6-6"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-top" data-modulewell data-cy="two-column-container-6-6-column-one" > <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-1-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p> <span style="color: #3c4043" class="text-align-sm-center padding-lr-28-sm glue-body glue-font-weight-regular" data-cy="text-attr" >Automation is also generally Google’s first line of defense in dealing with policy-violating content. Our systems are designed to prioritize what appears to be the most useful and helpful content on a given topic - and not surface content that violates our content policies. No system is 100% perfect: if our automated systems miss policy-violating content, we always look for ways to improve them for the future.</span > </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-top" data-modulewell data-cy="two-column-container-6-6-column-two" > <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p> <span style="color: #3c4043" class="text-align-sm-center padding-lr-28-sm glue-body glue-font-weight-regular" data-cy="text-attr" >In some cases, we may also take manual action. This does not mean that Google uses human curation to rearrange the results on a page. Instead, humans are used to review cases where policy-violating content surfaces and take manual action to block this content in limited and well-defined situations.</span > </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-three" ></div> </div> </div> </div> </div> </div> <div class="page-promo-b glue-spacer-7-top glue-spacer-5-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Discover more</span > </h3> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <section class="card-list-a glue-page" data-cy="list-module"> <div class="glue-spacer-none-top glue-spacer-7-bottom"> <ul class="glue-grid glue-cards glue-cards--compact"> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a href="https://www.google.com/intl/en_us/search/howsearchworks/our-approach/helping-creators/" target="_self" aria-label=" Learn more " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"HELPING CREATORS"}}' data-cy="card-outer" > <div class="glue-card__inner image-white-border" aria-label="Learn more" data-card-fill="white-50" > <picture data-crop="span3Col4x3" class="glue-card__asset" aria-hidden="true"> <source media="(min-width: 1024px)" type="image/webp" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w276-h207-fcrop64=1,00000000ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w552-h414-fcrop64=1,00000000ffffffff-rw 2x " /> <source media="(min-width: 1024px)" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w276-h207-fcrop64=1,00000000ffffffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w206-h155-fcrop64=1,00480000ffb8ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w413-h310-fcrop64=1,00480000ffb8ffff-rw 2x " /> <source media="(min-width: 600px)" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w206-h155-fcrop64=1,00480000ffb8ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w1196-h898-fcrop64=1,0bb70000f402ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw " /> <img class="image" data-alt-override="false" alt="Illustration of a hairstylist with a five-star rating" srcset=" https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w1196-h898-fcrop64=1,0bb70000f402ffff-rw 2x " width="543" height="449" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/80/31/608a7f694008b900d8b0ce929b70/how-ads-work-m6-discover-more-helping-creators-1.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw" /> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-label glue-font-weight-medium" data-cy="text-attr" >HELPING CREATORS</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #202124" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Make the most of your web presence</span ><br /> </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-left" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" ><span style="" class="glue-font-weight-medium" data-cy="text-attr" >Learn more</span ></span > </div> </div> </div></a > </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a href="https://www.google.com/intl/en_us/search/howsearchworks/our-approach/ads-on-search/" target="_self" aria-label=" Learn more " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"ADS ON SEARCH"}}' data-cy="card-outer" > <div class="glue-card__inner image-white-border" aria-label="Learn more" data-card-fill="white-50" > <picture data-crop="span3Col4x3" class="glue-card__asset" aria-hidden="true"> <source media="(min-width: 1024px)" type="image/webp" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w276-h207-fcrop64=1,00000000ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w552-h414-fcrop64=1,00000000ffffffff-rw 2x " /> <source media="(min-width: 1024px)" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w276-h207-fcrop64=1,00000000ffffffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w206-h155-fcrop64=1,00480000ffb8ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w413-h310-fcrop64=1,00480000ffb8ffff-rw 2x " /> <source media="(min-width: 600px)" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w206-h155-fcrop64=1,00480000ffb8ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w1196-h898-fcrop64=1,0bb70000f402ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw " /> <img class="image" data-alt-override="false" alt="Illustration of a man in his kitchen using Google search on his phone with an ad for a cooking apron." srcset=" https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w1196-h898-fcrop64=1,0bb70000f402ffff-rw 2x " width="543" height="449" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/b1/b0/7ce5876a4be59c53c46850063d2b/maximizing-access-m5-discover-more-ads-1.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw" /> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-label glue-font-weight-medium" data-cy="text-attr" >ADS ON SEARCH</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #202124" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >How ads appear in Search results</span > </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-left" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" ><br /><span style="" class="glue-font-weight-medium" data-cy="text-attr" >Learn more</span ></span > </div> </div> </div></a > </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a 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599px)" type="image/webp" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/b3/07/23c1f7a349159a085d3274303c9e/maximizing-access-m5-discover-more-rigorous-testing-1.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/b3/07/23c1f7a349159a085d3274303c9e/maximizing-access-m5-discover-more-rigorous-testing-1.png=n-w1196-h898-fcrop64=1,0bb70000f402ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/b3/07/23c1f7a349159a085d3274303c9e/maximizing-access-m5-discover-more-rigorous-testing-1.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw " /> <img class="image" data-alt-override="false" alt="A person sitting at their computer searching for information about houseplants" srcset=" 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#202124" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Always improving your experience</span > </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-left" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" ><br /><span style="" class="glue-font-weight-medium" data-cy="text-attr" >Learn more</span ></span > </div> </div> </div></a > </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a href="https://blog.google/products/search/google-generative-ai-search-expansion/" target="_blank" aria-label=" Learn more " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"THE KEYWORD"}}' data-cy="card-outer" > <div class="glue-card__inner image-white-border" 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class="glue-form__dropdown glue-footer__lang-dropdown" data-tracking='{"event":"footer_select","eventParams":{"footerSection":"global footer","navName":"Language Switcher"}}' > <option value="https://www.google.com/intl/en_us/search/howsearchworks/our-approach/maximize-access/" > English </option> <option value="https://www.google.com/intl/ar/search/howsearchworks/our-approach/maximize-access/" > العربية </option> <option value="https://www.google.com/intl/bg/search/howsearchworks/our-approach/maximize-access/" > български </option> <option value="https://www.google.com/intl/cs/search/howsearchworks/our-approach/maximize-access/" > čeština </option> <option value="https://www.google.com/intl/da/search/howsearchworks/our-approach/maximize-access/" > dansk </option> <option value="https://www.google.com/intl/de/search/howsearchworks/our-approach/maximize-access/" > Deutsch </option> <option value="https://www.google.com/intl/el/search/howsearchworks/our-approach/maximize-access/" > 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value="https://www.google.com/intl/pl/search/howsearchworks/our-approach/maximize-access/" > polski </option> <option value="https://www.google.com/intl/pt/search/howsearchworks/our-approach/maximize-access/" > português </option> <option value="https://www.google.com/intl/pt-BR/search/howsearchworks/our-approach/maximize-access/" > português (Brasil) </option> <option value="https://www.google.com/intl/ro/search/howsearchworks/our-approach/maximize-access/" > română </option> <option value="https://www.google.com/intl/ru/search/howsearchworks/our-approach/maximize-access/" > русский </option> <option value="https://www.google.com/intl/sk/search/howsearchworks/our-approach/maximize-access/" > slovenčina </option> <option value="https://www.google.com/intl/sl/search/howsearchworks/our-approach/maximize-access/" > slovenščina </option> <option value="https://www.google.com/intl/sv/search/howsearchworks/our-approach/maximize-access/" > svenska </option> <option value="https://www.google.com/intl/th/search/howsearchworks/our-approach/maximize-access/" > ไทย </option> <option value="https://www.google.com/intl/tr/search/howsearchworks/our-approach/maximize-access/" > Türkiye </option> <option value="https://www.google.com/intl/uk/search/howsearchworks/our-approach/maximize-access/" > українська </option> <option value="https://www.google.com/intl/vi/search/howsearchworks/our-approach/maximize-access/" > Tiếng Việt </option> <option value="https://www.google.com/intl/zh-TW/search/howsearchworks/our-approach/maximize-access/" > 中文（台灣） </option> </select> </li> </ul> </section> </footer> <script src="https://www.gstatic.com/marketing-cms/reviewed-scripts/prod/hsw-1.7.0/styles/default/All.min.js" async nonce="pBu0mmLcXgbM_lvRmN6xFA"></script> <script src="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.js" data-glue-cookie-notification-bar-category="2B" data-glue-cookie-notification-bar-site-id="" 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