Organizing Information - How Google Search Works

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full-width style="background-color: #f8f9fa" id="finding-information" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-a glue-spacer-7-top glue-spacer-7-bottom" data-cy="promo"> <div class="glue-grid glue-page image-mobile-bottom"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg order-0" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl image-left" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col4x3"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w532-h376-fcrop64=1,07600000f879ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w1065-h752-fcrop64=1,07600000f879ffff-rw 2x " /> <source media="(min-width: 1024px)" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w532-h376-fcrop64=1,07600000f879ffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w1002-h707-fcrop64=1,07870000f879ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w2004-h1414-fcrop64=1,07870000f879ffff-rw 2x " /> <source media="(min-width: 600px)" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w1002-h707-fcrop64=1,07870000f879ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w576-h407-fcrop64=1,07870000f879ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w1153-h814-fcrop64=1,07870000f879ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w576-h407-fcrop64=1,07870000f879ffff-rw " /> <img class="image" data-alt-override="false" alt="Search results organized and categorized by subject" srcset=" https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w576-h407-fcrop64=1,07870000f879ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w1153-h814-fcrop64=1,07870000f879ffff-rw 2x " width="543" height="407" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/7e/d5/030b121f448883de91d1f6eb10e3/hsw-organizing-info-m2-2-column-image-text-crawling.png=n-w576-h407-fcrop64=1,07870000f879ffff-rw" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl order-2" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg" > <h2 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="color: #202124" class="glue-font-weight-medium" data-cy="text-attr" >Finding information by crawling</span > </h2> <div class="glue-subheadline glue-spacer-2-top glue-body" data-cy="promo-description" > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >Most of our Search index is built through the work of software known as crawlers. These automatically visit publicly accessible webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from page to page and organize information about what they find on these pages and other publicly accessible content in Google’s Search index.</span > </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg order-3" ></div> </div> </div> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" full-width style="background-color: #ffffff" id="sorting-content" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-a glue-spacer-7-top glue-spacer-7-bottom" data-cy="promo"> <div class="glue-grid glue-page image-mobile-bottom"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col3x2"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="335" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w502-h354-fcrop64=1,000006d4fffff8f5-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w1004-h708-fcrop64=1,000006d4fffff8f5-rw 2x " /> <source media="(min-width: 1024px)" width="502" height="335" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w502-h354-fcrop64=1,000006d4fffff8f5-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="629" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w943-h665-fcrop64=1,0000070bfffff92c-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w1886-h1330-fcrop64=1,0000070bfffff92c-rw 2x " /> <source media="(min-width: 600px)" width="943" height="629" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w943-h665-fcrop64=1,0000070bfffff92c-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="362" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w543-h383-fcrop64=1,0000070bfffff8f5-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w1086-h766-fcrop64=1,0000070bfffff8f5-rw 2x " /> <source media="(max-width: 599px)" width="543" height="362" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w543-h383-fcrop64=1,0000070bfffff8f5-rw " /> <img class="image" data-alt-override="false" alt="Illustration of the variety of sources covered by Google’s Search index" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w543-h383-fcrop64=1,0000070bfffff8f5-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w1086-h766-fcrop64=1,0000070bfffff8f5-rw 2x " width="543" height="362" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/fb/87/4e9351eb4094bb52f2efaf97da35/hsw-organizing-info-m5-2-column-image-text-indexing.png=n-w543-h383-fcrop64=1,0000070bfffff8f5-rw" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg" > <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="color: #202124" class="glue-headline--headline-3 glue-headline glue-font-weight-medium" data-cy="text-attr" >Sorting and organizing content</span > </h3> <div class="glue-subheadline glue-spacer-2-top glue-body" data-cy="promo-description" > <span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >When crawlers find a webpage, our systems render the content of the page, just as a browser does. We take note of key signals - from keywords to website freshness - and we keep track of it all in the Search index.</span > <br /> <br /><span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >The Google Search index covers hundreds of billions of webpages and is well over 100,000,000 gigabytes in size. It’s like the index in the back of a book - with an entry for every word seen on every webpage we index.</span > </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" full-width style="background-color: #f8f9fa" id="processing-changes" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="three-column-container-1-10-1 glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-module > <div class="glue-grid" data-cy="three-column-container-1-10-1"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-one" ></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-two" > <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" full-width style="background-color: #f8f9fa" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="two-column-container glue-page glue-container glue-spacer-7-top glue-spacer-7-bottom" data-module > <div class="glue-grid stack-on-tab" data-cy="two-column-container-6-6"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-middle column-order-2" data-modulewell data-cy="two-column-container-6-6-column-one" > <div class="rich-text-module glue-page glue-spacer-4-top glue-spacer-4-bottom" data-cy="rich-text-module" data-module > <h4 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <span style=" color: #202124; border-left: 4px solid #1967d2; padding-left: 12px; padding-left: 1.5rem; display: inline-block; " class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Google never accepts payment to crawl a site more frequently - we provide the same tools to all websites to ensure the best possible results for our users.</span > </h4> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-middle" data-modulewell data-cy="two-column-container-6-6-column-two" > <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p> <span style="color: #202124" class="glue-headline--headline-3 glue-headline glue-font-weight-medium" data-cy="text-attr" >Constantly processing new info</span > </p> <p> <span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Because the web and other content is constantly changing, our crawling processes are always running to keep up. They learn how often content they’ve seen before seems to change and revisit as needed. They also discover new content as new links to those pages or information appear.</span > </p> <p> <span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Google also provides a free toolset called </span ><a href="https://support.google.com/webmasters/answer/9128668?hl=en" target="_blank" ><span class="anchorText">Search Console</span></a ><span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" > that creators can use to help us better crawl their content. Creators can also make use of established standards like </span ><a href="https://developers.google.com/search/docs/advanced/sitemaps/overview?hl=en" target="_blank" ><span class="anchorText">sitemaps</span></a ><span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" > or </span ><a href="https://developers.google.com/search/docs/advanced/robots/robots_meta_tag?hl=en" target="_blank" ><span class="anchorText">robots.txt</span></a ><span style="color: #3c4043" class="glue-body glue-font-weight-medium" data-cy="text-attr" >.</span > </p> <p> <span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Google never accepts payment to crawl a site more frequently - we provide the same tools to all websites to ensure the best possible results for our users.</span > </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-three" ></div> </div> </div> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" full-width style="background-color: #ffffff" id="building-indexes" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-a glue-spacer-7-top glue-spacer-7-bottom" data-cy="promo"> <div class="glue-grid glue-page image-mobile-bottom"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col4x3"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w532-h376-fcrop64=1,07600000f879ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w1065-h752-fcrop64=1,07600000f879ffff-rw 2x " /> <source media="(min-width: 1024px)" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w532-h376-fcrop64=1,07600000f879ffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w1002-h707-fcrop64=1,07870000f879ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w2004-h1414-fcrop64=1,07870000f879ffff-rw 2x " /> <source media="(min-width: 600px)" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w1002-h707-fcrop64=1,07870000f879ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w576-h407-fcrop64=1,07870000f879ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w1153-h814-fcrop64=1,07870000f879ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w576-h407-fcrop64=1,07870000f879ffff-rw " /> <img class="image" data-alt-override="false" alt="Search results organized and categorized by subject" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w576-h407-fcrop64=1,07870000f879ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w1153-h814-fcrop64=1,07870000f879ffff-rw 2x " width="543" height="407" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/cc/a3/05f8c16c46cf8cdd253a32c89ae7/hsw-organizing-info-m3-2-column-image-text-sorting.png=n-w576-h407-fcrop64=1,07870000f879ffff-rw" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg" > <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="color: #202124" class="glue-headline--headline-3 glue-headline glue-font-weight-medium" data-cy="text-attr" >Indexing more than webpages</span > </h3> <div class="glue-subheadline glue-spacer-2-top glue-body" data-cy="promo-description" > <span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Our Search index covers more than just what’s on the web, because helpful information can be located in other sources.</span > <br /> <br /><span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >In fact, we have multiple indexes of different types of information, which is gathered through crawling, through partnerships, through data feeds being sent to us and through our own encyclopedia of facts, the </span ><a href="https://support.google.com/knowledgepanel/answer/9787176" target="_blank" ><span class="anchorText">Knowledge Graph</span></a ><span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >.</span > <br /> <br /><span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >These many indexes mean that you can search within </span ><a href="https://www.google.com/intl/en/googlebooks/about/index.html" target="_blank" ><span class="anchorText">millions of books</span></a > <span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >from major libraries, find travel times from your</span > <a href="https://support.google.com/transitpartners/#topic=3521043" target="_blank" ><span class="anchorText">local public transit agency</span></a ><span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >, or find data from public sources like the</span > <a href="https://data.worldbank.org/" target="_blank" ><span class="anchorText">World Bank</span></a ><span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >.</span > </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" full-width style="background-color: #dadce0; min-height: 1px" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" ></div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-6-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="color: #202124" class="glue-font-weight-medium" data-cy="text-attr" >Discover more</span > </h3> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <section class="card-list-a glue-page" data-cy="list-module"> <div class="glue-spacer-none-top glue-spacer-7-bottom"> <ul class="glue-grid glue-cards glue-cards--compact"> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/rigorous-testing/" target="_self" aria-label=" Learn more " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"rigorous testing"}}' data-cy="card-outer" > <div class="glue-card__inner image-white-border" aria-label="Learn more" data-card-fill="white-50" > <picture data-crop="span3Col4x3" class="glue-card__asset" aria-hidden="true" > <source media="(min-width: 1024px)" type="image/webp" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w276-h207-fcrop64=1,00000000ffffffa1-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w552-h414-fcrop64=1,00000000ffffffa1-rw 2x " /> <source media="(min-width: 1024px)" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w276-h207-fcrop64=1,00000000ffffffa1-rw " /> <source media="(min-width: 600px)" type="image/webp" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w206-h155-fcrop64=1,00480000ffb8ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w412-h310-fcrop64=1,00480000ffb8ffff-rw 2x " /> <source media="(min-width: 600px)" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w206-h155-fcrop64=1,00480000ffb8ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w598-h449-fcrop64=1,0bb40000f405ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w1196-h898-fcrop64=1,0bb40000f405ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w598-h449-fcrop64=1,0bb40000f405ffff-rw " /> <img class="image" data-alt-override="false" alt="A person sitting at their computer searching for information about houseplants" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w598-h449-fcrop64=1,0bb40000f405ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w1196-h898-fcrop64=1,0bb40000f405ffff-rw 2x " width="543" height="449" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w598-h449-fcrop64=1,0bb40000f405ffff-rw" /> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-label glue-font-weight-medium" data-cy="text-attr" >rigorous testing</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #202124" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Always improving your experience</span > </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-left" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" ><br /> Learn more</span > </div> </div> </div></a > </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/ranking-results/" target="_self" aria-label=" Learn more " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"ranking results"}}' data-cy="card-outer" > <div class="glue-card__inner image-white-border" aria-label="Learn more" data-card-fill="white-50" > <picture data-crop="span3Col4x3" class="glue-card__asset" aria-hidden="true" > <source media="(min-width: 1024px)" type="image/webp" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w276-h207-fcrop64=1,0000005fffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w552-h414-fcrop64=1,0000005fffffffff-rw 2x " /> <source media="(min-width: 1024px)" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w276-h207-fcrop64=1,0000005fffffffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w206-h155-fcrop64=1,00000000ffb8ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w412-h310-fcrop64=1,00000000ffb8ffff-rw 2x " /> <source media="(min-width: 600px)" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w206-h155-fcrop64=1,00000000ffb8ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w597-h449-fcrop64=1,0bb70000f449ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w1194-h898-fcrop64=1,0bb70000f449ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w597-h449-fcrop64=1,0bb70000f449ffff-rw " /> <img class="image" data-alt-override="false" alt="A person searching for information on lawnmowers" srcset=" https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w597-h449-fcrop64=1,0bb70000f449ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w1194-h898-fcrop64=1,0bb70000f449ffff-rw 2x " width="543" height="449" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/36/e0/a8247a9040b0b7cfbd5183cef887/hsw-rigorous-testing-mod-06-discover-more-card2-ranking-results.png=n-w597-h449-fcrop64=1,0bb70000f449ffff-rw" /> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-label glue-font-weight-medium" data-cy="text-attr" >ranking results</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #202124" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Instantly matching your search</span > </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-left" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" ><br /> Learn more</span > </div> </div> </div></a > </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/detecting-spam/" target="_self" aria-label=" Learn more " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"detecting spam"}}' data-cy="card-outer" > <div class="glue-card__inner image-white-border" aria-label="Learn more" data-card-fill="white-50" > <picture data-crop="span3Col4x3" class="glue-card__asset" aria-hidden="true" > <source media="(min-width: 1024px)" type="image/webp" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w276-h207-fcrop64=1,0000005fffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w552-h414-fcrop64=1,0000005fffffffff-rw 2x " /> <source media="(min-width: 1024px)" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w276-h207-fcrop64=1,0000005fffffffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w206-h155-fcrop64=1,00000000ffb8ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w412-h310-fcrop64=1,00000000ffb8ffff-rw 2x " /> <source media="(min-width: 600px)" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w206-h155-fcrop64=1,00000000ffb8ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w597-h449-fcrop64=1,0bb70000f449ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w1194-h898-fcrop64=1,0bb70000f449ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w597-h449-fcrop64=1,0bb70000f449ffff-rw " /> <img class="image" data-alt-override="false" alt="Illustrated Search windows representing malware, spam pages, and questionable content" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w597-h449-fcrop64=1,0bb70000f449ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w1194-h898-fcrop64=1,0bb70000f449ffff-rw 2x " width="543" height="449" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w597-h449-fcrop64=1,0bb70000f449ffff-rw" /> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-label glue-font-weight-medium" data-cy="text-attr" >detecting spam</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #202124" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Keeping you safe on search</span > </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-left" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" ><br /> Learn more</span > </div> </div> </div></a > </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a href="https://blog.google/technology/ai/9-ways-we-use-ai-in-our-products/" target="_blank" aria-label=" Learn more " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"The keyword"}}' 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https://www.gstatic.com/marketing-cms/assets/images/ed/92/ae07d3624388a1b60d375270ed37/hsw-organizing-info-m6-discover-more-image-4.png=n-w1196-h898-fcrop64=1,0bb70000f402ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ed/92/ae07d3624388a1b60d375270ed37/hsw-organizing-info-m6-discover-more-image-4.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw " /> <img class="image" data-alt-override="false" alt="Illustration showing how AI can help guide Search" srcset=" https://www.gstatic.com/marketing-cms/assets/images/ed/92/ae07d3624388a1b60d375270ed37/hsw-organizing-info-m6-discover-more-image-4.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/ed/92/ae07d3624388a1b60d375270ed37/hsw-organizing-info-m6-discover-more-image-4.png=n-w1196-h898-fcrop64=1,0bb70000f402ffff-rw 2x " width="543" height="449" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ed/92/ae07d3624388a1b60d375270ed37/hsw-organizing-info-m6-discover-more-image-4.png=n-w598-h449-fcrop64=1,0bb70000f402ffff-rw" /> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-label glue-font-weight-medium" data-cy="text-attr" >The keyword</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #202124" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >9 ways we use AI</span > </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-left" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" ><br /> Learn more</span > </div> </div> </div></a > </div> </li> </ul> </div> </section> </div> </div> </div> </div> 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Organizing Information - How Google Search Works