How Does Google Determine Ranking Results

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d="M18.12,6.01c-1.08-0.7-1.85-1.83-2.1-3.14C15.97,2.59,15.94,2.3,15.94,2H12.5l-0.01,13.78c-0.06,1.54-1.33,2.78-2.88,2.78 c-0.48,0-0.94-0.12-1.34-0.33c-0.92-0.48-1.55-1.45-1.55-2.56c0-1.59,1.3-2.89,2.89-2.89c0.3,0,0.58,0.05,0.85,0.13v-2.7V9.4 C10.18,9.37,9.9,9.34,9.61,9.34c-3.49,0-6.33,2.84-6.33,6.33c0,2.14,1.07,4.04,2.7,5.18C7.01,21.57,8.26,22,9.61,22 c3.49,0,6.33-2.84,6.33-6.33V8.68c1.35,0.97,3,1.54,4.78,1.54V7.55V6.78C19.76,6.78,18.87,6.5,18.12,6.01z" ></path> </symbol> <symbol id="tiktok-color" viewBox="0 0 24 24"> <path fill="#25f4ee" d="M10.05,9.89v-0.8C9.78,9.06,9.51,9.04,9.23,9.04c-3.34,0-6.06,2.72-6.06,6.06c0,2.05,1.03,3.87,2.59,4.97 c-1.01-1.08-1.61-2.54-1.61-4.13C4.14,12.64,6.77,9.97,10.05,9.89z" ></path> <path fill="#25f4ee" d="M10.19,18.73c1.49,0,2.73-1.21,2.79-2.69l0-13.18l2.39-0.02C15.32,2.56,15.29,2.29,15.29,2H12l-0.01,13.2 c-0.06,1.48-1.27,2.67-2.76,2.67c-0.46,0-0.9-0.12-1.28-0.32C8.45,18.25,9.26,18.73,10.19,18.73z" ></path> <path fill="#25f4ee" d="M19.88,7.34V6.58c-0.92,0-1.78-0.27-2.5-0.74C18.02,6.58,18.89,7.13,19.88,7.34z" ></path> <path fill="#fe2c55" d="M17.38,5.84c-0.7-0.81-1.13-1.86-1.13-3.01h-0.88C15.6,4.09,16.35,5.17,17.38,5.84z" ></path> <path fill="#fe2c55" d="M9.23,12.33c-1.53,0-2.77,1.24-2.77,2.77c0,1.06,0.6,1.99,1.48,2.45c-0.33-0.46-0.52-1.01-0.52-1.62 c0-1.53,1.24-2.77,2.77-2.77c0.29,0,0.56,0.05,0.82,0.13V9.93c-0.27-0.04-0.54-0.06-0.82-0.06c-0.05,0-0.1,0-0.14,0v2.58 C9.79,12.38,9.51,12.33,9.23,12.33z" ></path> <path fill="#fe2c55" d="M19.88,7.32v2.56c-1.71,0-3.29-0.55-4.58-1.47v6.7c0,3.34-2.72,6.06-6.06,6.06c-1.29,0-2.49-0.41-3.48-1.1 C6.86,21.25,8.44,22,10.19,22c3.34,0,6.06-2.72,6.06-6.06v-6.7c1.29,0.93,2.88,1.47,4.58,1.47V7.42 C20.51,7.42,20.19,7.38,19.88,7.32z" ></path> <path d="M15.29,15.1V8.4c1.29,0.93,2.88,1.47,4.58,1.47V7.32c-0.99-0.21-1.86-0.74-2.5-1.48c-1.03-0.67-1.78-1.75-2.01-3.01h-2.41 l-0.01,13.2c-0.06,1.48-1.27,2.67-2.76,2.67c-0.92,0-1.74-0.46-2.25-1.15c-0.88-0.46-1.48-1.39-1.48-2.45 c0-1.53,1.24-2.77,2.77-2.77c0.29,0,0.56,0.05,0.82,0.13V9.88c-3.28,0.08-5.92,2.76-5.92,6.06c0,1.59,0.62,3.05,1.63,4.13 c0.98,0.69,2.18,1.1,3.48,1.1C12.57,21.16,15.29,18.44,15.29,15.1z" ></path> </symbol> </svg> <header class="glue-header glue-header--double glue-header--no-cta glue-header-no-drawer"> <a href="#page-content" class="glue-header__link glue-header__skip-content"> <p class="glue-header__skip-content-text">Jump to Content</p> </a> <div class="glue-header__bar glue-header__bar--mobile"> <div class="glue-header__tier"> <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__hamburger"> <button class="glue-header__drawer-toggle-btn" aria-label="Open the navigation drawer" data-cy="hamburger-menu" > <svg class="glue-icon glue-icon--24px" role="presentation" aria-hidden="true"> <use xlink:href="#menu"></use> </svg> </button> </div> <div class="glue-header__logo"> <a class="glue-header__logo-link" 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href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/" aria-current="page" data-tracking='{"event":"header_select","eventParams":{"headerType":"main link","navName":"How Search works"}}' data-cy="navigationItemAttr" >How Search works</a > <ul class="glue-header__list glue-header__list--nested glue-header__deep-nav" role="menu" > <li class="glue-header__item"> <a class="glue-header__link sdfs" href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/organizing-information/" data-tracking='{"event":"header_select","eventParams":{"headerType":"sub link","navName":"How Search works:Organizing information"}}' >Organizing information</a > </li> <li class="glue-header__item glue-header__item--active"> <a class="glue-header__link sdfs" href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/ranking-results/" data-tracking='{"event":"header_select","eventParams":{"headerType":"sub link","navName":"How Search works:Ranking results"}}' >Ranking results</a > </li> <li class="glue-header__item"> <a class="glue-header__link sdfs" href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/rigorous-testing/" data-tracking='{"event":"header_select","eventParams":{"headerType":"sub link","navName":"How Search works:Rigorous testing"}}' >Rigorous testing</a > </li> <li class="glue-header__item"> <a class="glue-header__link sdfs" href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/detecting-spam/" data-tracking='{"event":"header_select","eventParams":{"headerType":"sub link","navName":"How Search works:Detecting spam"}}' >Detecting spam</a > </li> </ul> </li> <li class="glue-header__item"> <a class="glue-header__link" href="https://www.google.com/intl/en_us/search/howsearchworks/features/" data-tracking='{"event":"header_select","eventParams":{"headerType":"main link","navName":"Features"}}' data-cy="navigationItemAttr" >Features</a > </li> <li class="glue-header__item"> <a class="glue-header__link" href="https://www.google.com/intl/en_us/search/howsearchworks/our-history/" target="_self" data-tracking='{"event":"header_select","eventParams":{"headerType":"main link","navName":"Our history"}}' data-cy="navigationItemAttr" >Our history</a > </li> </ul> </nav> </div> <div class="glue-header__container glue-header__container--cta"></div> </div> </div> <div class="glue-header__drawer-backdrop"></div> </header> <main> <div class="modules-lib__page" id="page-content" data-track-page-load> <div class="page-hero-c page-hero glue-spacer-6-top glue-spacer-7-bottom glue-modal__triggerandpop__wrap text-align-sm-center text-align-md-center text-align-lg-left text-align-xl-left" data-cy="page-hero-c" > <div class="glue-grid glue-page image-mobile-bottom"> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-spacer-5-top glue-spacer-5-bottom" > <h1 class="glue-headline glue-headline--headline-2" data-cy="pageHeading"> <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Automatically generating and ranking results</span > </h1> <p class="glue-subheadline glue-spacer-2-top glue-body--large" data-cy="pageSubHeading" > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >Google’s ranking systems are designed to sort through hundreds of billions of webpages and other digital content to present the most relevant, useful results on the first page in a fraction of a second.</span > </p> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-7-lg glue-grid__col--span-7-xl glue-video glue-video__preview-container glue-modal__trigger" tabindex="0" data-cy="heroC-media" > <div class="glue-video__preview-container glue-video__preview-container--modal" data-cy="heroC-player" > <picture data-crop="fullSpan7Col16x9"> <source media="(min-width: 1024px)" type="image/webp" width="729" height="410" srcset=" https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w729-h410-fcrop64=1,00000050ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w1458-h821-fcrop64=1,00000050ffffffff-rw 2x " /> <source media="(min-width: 1024px)" width="729" height="410" srcset=" https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w729-h410-fcrop64=1,00000050ffffffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="530" srcset=" https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w943-h531-fcrop64=1,00000050ffffffb0-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w1886-h1062-fcrop64=1,00000050ffffffb0-rw 2x " /> <source media="(min-width: 600px)" width="943" height="530" srcset=" https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w943-h531-fcrop64=1,00000050ffffffb0-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="305" srcset=" https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w543-h305-fcrop64=1,00000050ffffffb0-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w1086-h611-fcrop64=1,00000050ffffffb0-rw 2x " /> <source media="(max-width: 599px)" width="543" height="305" srcset=" https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w543-h305-fcrop64=1,00000050ffffffb0-rw " /> <img class="image" data-alt-override="false" alt="A person sorting through Google Search results" srcset=" https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w543-h305-fcrop64=1,00000050ffffffb0-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w1086-h611-fcrop64=1,00000050ffffffb0-rw 2x " width="543" height="305" src="https://www.gstatic.com/marketing-cms/assets/images/88/f2/99cbaaee4670ad69e152c3b32bed/ranking-results-automatically-generating-and-ranking-results.png=n-w543-h305-fcrop64=1,00000050ffffffb0-rw" /> </picture> <div class="glue-video__info" data-cy="heroC-video-info"> <svg class="glue-icon glue-video__play-button glue-video__play-button--white" role="presentation" data-cy="heroC-video-icon" > <use xlink:href="#video-youtube"></use> </svg> <div class="glue-video__label-container"> <p class="glue-headline glue-headline--headline-3 glue-video__label glue-video__label--small glue-video__label--light" data-cy="heroC-video-label" > How Google Search continues to improve results </p> </div> <div class="glue-video__timestamp-container"> <span class="glue-video__timestamp glue-video__timestamp--dark"> <svg class="glue-icon glue-video__timestamp-icon" role="presentation"> <use xlink:href="#access-time"></use> </svg> <span class="glue-label glue-video__timestamp-duration"></span> </span> </div> </div> </div> </div> </div> <div class="glue-modal glue-modal-video glue-modal--dark" role="dialog" aria-modal="true" data-tracking-non-click="{'event': 'modal_close', 'eventParams': {'modalName': 'How Google Search continues to improve results'}}" > <div class="glue-modal__content-wrapper"> <div class="glue-video__container" tabindex="0" data-glue-yt-video-vid="DcKEPl-MpLA" data-glue-yt-video-height="100%" data-glue-yt-video-width="100%" data-glue-yt-video-autoplay="true" ></div> </div> <button class="glue-modal__close-btn" tabindex="0" aria-label="Close this modal" ></button> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-7-bottom" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <h2 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title"> <span style="color: #202124" class="text-align-sm-center text-align-md-center glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >How Search systems work</span > </h2> </div> <div class="two-column-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-module > <div class="glue-grid" data-cy="two-column-container-6-6"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-top" data-modulewell data-cy="two-column-container-6-6-column-one" > <div class="rich-text-module glue-page glue-spacer-3-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items"> <p> <span style="color: #3c4043" class="text-align-sm-center glue-body--large glue-font-weight-regular" data-cy="text-attr" >To give you the most useful information, Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings.</span > </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-top" data-modulewell data-cy="two-column-container-6-6-column-two" > <div class="rich-text-module glue-page glue-spacer-3-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items"> <p> <span style="color: #3c4043" class="text-align-sm-center glue-body--large glue-font-weight-regular" data-cy="text-attr" >The weight applied to each factor varies depending on the nature of your query. For example, when searching for current news topics, content freshness plays a bigger role than dictionary definitions.</span > </p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="page-promo-b glue-spacer-none-top glue-spacer-6-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Key Search signals include:</span > </h3> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-jumplinks" role="navigation" aria-label="jumplinks module navigation"> <button class="glue-jumplinks__button glue-jumplinks__button--prev" tabindex="-1" aria-hidden="true" > <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#chevron-left"></use> </svg> </button> <ul class="glue-jumplinks__list"> <li class="glue-jumplinks__list-item" data-cy="jumplink-item"> <a class="glue-jumplinks__link" href="#meaning" aria-label="Meaning Jump to page section" data-tracking='{"event":"jumplink_select","eventParams":{"sectionName":"Meaning"}}' data-cy="jumplink-item-title" data-disable-budou >Meaning</a > </li> <li class="glue-jumplinks__list-item" data-cy="jumplink-item"> <a class="glue-jumplinks__link" href="#relevance" aria-label="Relevance Jump to page section" data-tracking='{"event":"jumplink_select","eventParams":{"sectionName":"Relevance"}}' data-cy="jumplink-item-title" data-disable-budou >Relevance</a > </li> <li class="glue-jumplinks__list-item" data-cy="jumplink-item"> <a class="glue-jumplinks__link" href="#quality" aria-label="Quality Jump to page section" data-tracking='{"event":"jumplink_select","eventParams":{"sectionName":"Quality"}}' data-cy="jumplink-item-title" data-disable-budou >Quality</a > </li> <li class="glue-jumplinks__list-item" data-cy="jumplink-item"> <a class="glue-jumplinks__link" href="#usability" aria-label="Usability Jump to page section" data-tracking='{"event":"jumplink_select","eventParams":{"sectionName":"Usability"}}' data-cy="jumplink-item-title" data-disable-budou >Usability</a > </li> <li class="glue-jumplinks__list-item" data-cy="jumplink-item"> <a class="glue-jumplinks__link" href="#context" aria-label="Context Jump to page section" data-tracking='{"event":"jumplink_select","eventParams":{"sectionName":"Context"}}' data-cy="jumplink-item-title" data-disable-budou >Context</a > </li> </ul> <button class="glue-jumplinks__button glue-jumplinks__button--next" tabindex="-1" aria-hidden="true" > <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--18px"> <use xlink:href="#chevron-right"></use> </svg> </button> </div> <div class="one-col-container glue-page glue-container glue-spacer-7-top glue-spacer-0-bottom" full-width style="background-color: #f8f9fa" id="meaning" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-0-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Meaning of your query</span > </h3> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="page-promo-a glue-spacer-5-top glue-spacer-0-bottom" data-cy="promo"> <div class="glue-grid glue-page image-mobile-bottom"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg order-0" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl image-left" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col4x3"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w502-h424-fcrop64=1,00000eabfffff111-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w1004-h849-fcrop64=1,00000eabfffff111-rw 2x " /> <source media="(min-width: 1024px)" width="502" height="376" srcset=" https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w502-h424-fcrop64=1,00000eabfffff111-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w943-h798-fcrop64=1,00000eabfffff155-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w1886-h1596-fcrop64=1,00000eabfffff155-rw 2x " /> <source media="(min-width: 600px)" width="943" height="707" srcset=" https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w943-h798-fcrop64=1,00000eabfffff155-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w543-h459-fcrop64=1,00000eabfffff155-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w1086-h919-fcrop64=1,00000eabfffff155-rw 2x " /> <source media="(max-width: 599px)" width="543" height="407" srcset=" https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w543-h459-fcrop64=1,00000eabfffff155-rw " /> <img class="image" data-alt-override="false" alt="Illustration of search fields interpreting the word change in different contexts" srcset=" https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w543-h459-fcrop64=1,00000eabfffff155-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w1086-h919-fcrop64=1,00000eabfffff155-rw 2x " width="543" height="407" loading="lazy" style="border-radius: 15px" src="https://www.gstatic.com/marketing-cms/assets/images/1d/3f/18c9f41f46d5943126fe54c017c8/hsw-ranking-results-m2-query-1.png=n-w543-h459-fcrop64=1,00000eabfffff155-rw" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl order-2" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg" > <div class="glue-subheadline glue-spacer-2-top glue-body--large" data-cy="promo-description" > <span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-body glue-font-weight-regular" data-cy="text-attr" >To return relevant results, we first need to establish what you’re looking for - the intent behind your query. To do this, we build language models to try to decipher how the relatively few words you enter into the search box match up to the most useful content available.</span ><br /><br /><span style=" color: #202124; border-left: 4px solid #1967d2; padding-left: 12px; display: block; " class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >This system took over five years to develop and significantly improves results in over 30% of searches across languages.</span ><br /><span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-body glue-font-weight-regular" data-cy="text-attr" >This involves steps as seemingly simple as recognizing and correcting spelling mistakes, and extends to our sophisticated synonym system that allows us to find relevant documents even if they don’t contain the exact words you used. For example, you might have searched for “change laptop brightness” but the manufacturer has written “adjust laptop brightness.” Our systems understand the words and intent are related and so connect you with the right content.</span > </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg order-3" ></div> </div> </div> <div class="page-promo-b glue-spacer-6-top glue-spacer-0-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h4 class="glue-headline glue-headline--headline-4" data-cy="promo-title"> How Search determines context </h4> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <section class="card-list-a glue-page" data-cy="list-module"> <div class="glue-spacer-4-top glue-spacer-6-bottom"> <ul class="glue-grid glue-cards"> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-card-no-hover glue-text-center"> <div class="glue-card__outer" data-cy="card-outer"> <div class="glue-card__inner" aria-hidden="true" data-card-fill="transparent" > <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Keywords</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >If you used words in your query like “cooking” or “pictures,” our systems figure out that showing recipes or images may best match your intent.</span > </p> </div> </div> </div> </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-card-no-hover glue-text-center"> <div class="glue-card__outer" data-cy="card-outer"> <div class="glue-card__inner" aria-hidden="true" data-card-fill="transparent" > <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > Language </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >The language of your query determines how most results will be displayed - for example, a search in French returns French-language results.</span > </p> </div> </div> </div> </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-card-no-hover glue-text-center"> <div class="glue-card__outer" data-cy="card-outer"> <div class="glue-card__inner" aria-hidden="true" data-card-fill="transparent" > <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > Localization </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >Our systems can also recognize many queries have a local intent. So when you search for “pizza,” you get results about nearby businesses that deliver.</span > </p> </div> </div> </div> </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-card-no-hover glue-text-center"> <div class="glue-card__outer" data-cy="card-outer"> <div class="glue-card__inner" aria-hidden="true" data-card-fill="transparent" > <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Current events</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #3c4043" class="glue-font-weight-regular" data-cy="text-attr" >When you’re searching for sports scores, company earnings, or stories of the moment, you’ll see the latest information.</span > </p> </div> </div> </div> </div> </li> </ul> </div> </section> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="three-column-container-1-10-1 glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-module > <div class="glue-grid" data-cy="three-column-container-1-10-1"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-one" ></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-two" > <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" id="relevance" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-0-bottom" data-cy="promo" > <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md" > <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title" > <span style="color: #202124" class="glue-font-weight-medium" data-cy="text-attr" >Relevance of content</span > </h3> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="two-column-container glue-page glue-container glue-spacer-none-top glue-spacer-7-bottom" data-module > <div class="glue-grid stack-on-tab" data-cy="two-column-container-6-6"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-middle" data-modulewell data-cy="two-column-container-6-6-column-one" > <div class="rich-text-module glue-page glue-spacer-6-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p> <span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-body glue-font-weight-regular" data-cy="text-attr" >Next, our systems analyze the content to assess whether it contains information that might be relevant to what you are looking for.  </span > </p> <p> <span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-body glue-font-weight-regular" data-cy="text-attr" >The most basic signal that information is relevant is when content contains the same keywords as your search query. For example, if those keywords appear in the headings or body text of a webpage, the information might be more relevant. </span > </p> <p> <span style=" color: #202124; border-left: 4px solid #1967d2; padding-left: 12px; display: block; " class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Our systems look for quantifiable signals to assess relevance, but they are not designed to analyze subjective concepts such as the viewpoint or political leaning of a page’s content.</span > </p> <p> <span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-body glue-font-weight-regular" data-cy="text-attr" >We also use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance. Just think: when you search for “dogs,” you likely don’t want a page with the word “dogs” on it hundreds of times. With that in mind, algorithms assess if a page contains other relevant content beyond the keyword “dogs” - such as pictures of dogs, videos, or even a list of breeds.</span > </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-middle" data-modulewell data-cy="two-column-container-6-6-column-two" > <div class="rich-text-module glue-page glue-spacer-4-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <div class="enhancement" data-align-center> <div class="enhancement-item"> <figure class="figure"> <picture data-crop="fluidFigure"> <source media="(max-width: 599px)" type="image/webp" width="1134" height="756" srcset=" https://www.gstatic.com/marketing-cms/assets/images/0f/55/871517d1417a9d060ce036d9b1dd/hsw-ranking-results-m3-relevance-1.png=n-w1134-h756-fcrop64=1,00000000ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/0f/55/871517d1417a9d060ce036d9b1dd/hsw-ranking-results-m3-relevance-1.png=n-w2268-h1512-fcrop64=1,00000000ffffffff-rw 2x " /> <source media="(max-width: 599px)" width="1134" height="756" srcset=" https://www.gstatic.com/marketing-cms/assets/images/0f/55/871517d1417a9d060ce036d9b1dd/hsw-ranking-results-m3-relevance-1.png=n-w1134-h756-fcrop64=1,00000000ffffffff-rw " /> <img class="image" data-alt-override="" alt="Illustration of a magnifying glass examining search results for bicycles" srcset=" https://www.gstatic.com/marketing-cms/assets/images/0f/55/871517d1417a9d060ce036d9b1dd/hsw-ranking-results-m3-relevance-1.png=n-w1134-h756-fcrop64=1,00000000ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/0f/55/871517d1417a9d060ce036d9b1dd/hsw-ranking-results-m3-relevance-1.png=n-w2268-h1512-fcrop64=1,00000000ffffffff-rw 2x " width="1134" height="756" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/0f/55/871517d1417a9d060ce036d9b1dd/hsw-ranking-results-m3-relevance-1.png=n-w1134-h756-fcrop64=1,00000000ffffffff-rw" /> </picture> </figure> </div> </div> <p></p> </div> </div> <div class="expandable-card-module"> <div data-cy="expandable-card" class="glue-card glue-card-no-hover expandable-card" > <div class="glue-card__inner"> <div class="glue-card__asset glue-card__asset--logo"> <svg xmlns="http://www.w3.org/2000/svg" width="48" height="49" viewBox="0 0 48 49" fill="none" > <path d="M24 39.8125C23.1311 39.8125 22.3964 39.5153 21.7958 38.9208C21.1953 38.3264 20.895 37.5991 20.895 36.7391H27.105C27.105 37.5991 26.8047 38.3264 26.2042 38.9208C25.6036 39.5153 24.8689 39.8125 24 39.8125ZM17.79 34.3865V32.1099H30.21V34.3865H17.79ZM17.9817 29.7954C16.295 28.7076 14.9597 27.348 13.9758 25.7164C12.9919 24.0848 12.5 22.2446 12.5 20.1956C12.5 17.1095 13.6372 14.4408 15.9117 12.1895C18.1861 9.93816 20.8822 8.8125 24 8.8125C27.1178 8.8125 29.8139 9.93816 32.0883 12.1895C34.3628 14.4408 35.5 17.1095 35.5 20.1956C35.5 22.2446 35.0144 24.0848 34.0433 25.7164C33.0722 27.348 31.7306 28.7076 30.0183 29.7954H17.9817ZM18.825 27.5187H29.2133C30.44 26.7093 31.4111 25.6595 32.1267 24.3694C32.8422 23.0793 33.2 21.6881 33.2 20.1956C33.2 17.6913 32.2992 15.5475 30.4975 13.7642C28.6958 11.9808 26.53 11.0891 24 11.0891C21.47 11.0891 19.3042 11.9808 17.5025 13.7642C15.7008 15.5475 14.8 17.6913 14.8 20.1956C14.8 21.6881 15.1578 23.0793 15.8733 24.3694C16.5889 25.6595 17.5728 26.7093 18.825 27.5187Z" fill="#EA8600" /> </svg> </div> <div class="glue-card__content"> <p class="glue-headline glue-headline--headline-5"> Providing reputable results </p> <p class="glue-card__description"> <bsp-hybrid-text-attributes data-state='{"cms.site.owner":{"_ref":"00000192-b2f0-d763-abf6-baf2eb730000","_type":"ae3387cc-b875-31b7-b82d-63fd8d758c20"},"cms.content.publishDate":1735626713201,"cms.content.publishUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"cms.content.updateDate":1735626713201,"cms.content.updateUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"anchorLinkable.enableAnchor":false,"dataAttributes":[],"text":"<p>Political leanings do not influence how Google ranks search results. We never manipulate search results, modify our products or enforce our policies to promote or disadvantage any particular political ideology, viewpoint or candidate. We conduct hundreds of thousands of experiments every year to ensure that we’re improving Search for everyone.</p><p></p><p>Independent studies conducted by Stanford and The Economist have all found no forms of political bias in Search and News results. As the Economist concluded: “Google rewards reputable reporting.”</p><p></p>","color":"#3c4043","otherStyles":[],"fontSmooth":false,"_id":"00000194-1b69-d351-afbc-ff7fb6c50000","_type":"e547ac8e-7668-3c22-8530-84eb5b03bfa6"}' data-font-color-attribute="#3c4043" style="color: #3c4043" data-translation-id="00000194-1b69-d351-afbc-ff7fb6c50000" >Political leanings do not influence how Google ranks search results. We never manipulate search results, modify our products or enforce our policies to promote or disadvantage any particular political ideology, viewpoint or candidate. We conduct hundreds of thousands of experiments every year to ensure that we’re improving Search for everyone.</bsp-hybrid-text-attributes ><br /><br /><bsp-hybrid-text-attributes data-state='{"cms.site.owner":{"_ref":"00000192-b2f0-d763-abf6-baf2eb730000","_type":"ae3387cc-b875-31b7-b82d-63fd8d758c20"},"cms.content.publishDate":1735626713201,"cms.content.publishUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"cms.content.updateDate":1735626713201,"cms.content.updateUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"anchorLinkable.enableAnchor":false,"dataAttributes":[],"text":"<p>Political leanings do not influence how Google ranks search results. We never manipulate search results, modify our products or enforce our policies to promote or disadvantage any particular political ideology, viewpoint or candidate. We conduct hundreds of thousands of experiments every year to ensure that we’re improving Search for everyone.</p><p></p><p>Independent studies conducted by Stanford and The Economist have all found no forms of political bias in Search and News results. As the Economist concluded: “Google rewards reputable reporting.”</p><p></p>","color":"#3c4043","otherStyles":[],"fontSmooth":false,"_id":"00000194-1b69-d351-afbc-ff7fb6c50000","_type":"e547ac8e-7668-3c22-8530-84eb5b03bfa6"}' data-font-color-attribute="#3c4043" style="color: #3c4043" data-translation-id="00000194-1b69-d351-afbc-ff7fb6c50000" >Independent studies conducted by Stanford and The Economist have all found no forms of political bias in Search and News results. As the Economist concluded: “Google rewards reputable reporting.”</bsp-hybrid-text-attributes ><br /> </p> </div> <div data-cy="read-more-cta" class="glue-card__cta read-more-cta" > <button class="glue-button glue-button--icon-right glue-button--low-emphasis" > Read more <svg role="presentation" aria-hidden="true" class="glue-icon" > <use xlink:href="#chevron-right"></use> </svg> </button> </div> <div data-cy="show-less-cta" class="glue-card__cta show-less-cta" > <button class="glue-button glue-button--icon-right glue-button--low-emphasis" > Show less <svg role="presentation" aria-hidden="true" class="glue-icon" > <use xlink:href="#chevron-right"></use> </svg> </button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-three" ></div> </div> </div> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" full-width style="background-color: #f8f9fa" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="three-column-container-1-10-1 glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-module > <div class="glue-grid" data-cy="three-column-container-1-10-1"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-one" ></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-two" > <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" id="quality" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-0-bottom" data-cy="promo" > <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md" > <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title" > <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Quality of content</span > </h3> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="two-column-container glue-page glue-container glue-spacer-none-top glue-spacer-7-bottom" data-module > <div class="glue-grid stack-on-tab" data-cy="two-column-container-6-6"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-middle column-order-2" data-modulewell data-cy="two-column-container-6-6-column-one" > <div class="rich-text-module glue-page glue-spacer-4-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <div class="enhancement" data-align-center> <div class="enhancement-item"> <figure class="figure"> <picture data-crop="fluidFigure"> <source media="(max-width: 599px)" type="image/webp" width="1134" height="756" srcset=" https://www.gstatic.com/marketing-cms/assets/images/d5/05/4ca1fad244979cf970a466ef67d0/hsw-ranking-results-m4-quality-1.png=n-w1134-h756-fcrop64=1,00000000ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/d5/05/4ca1fad244979cf970a466ef67d0/hsw-ranking-results-m4-quality-1.png=n-w2268-h1512-fcrop64=1,00000000ffffffff-rw 2x " /> <source media="(max-width: 599px)" width="1134" height="756" srcset=" https://www.gstatic.com/marketing-cms/assets/images/d5/05/4ca1fad244979cf970a466ef67d0/hsw-ranking-results-m4-quality-1.png=n-w1134-h756-fcrop64=1,00000000ffffffff-rw " /> <img class="image" data-alt-override="" alt="Illustrating representing a number of competing pages, with one selected as having the highest quality for the user" srcset=" https://www.gstatic.com/marketing-cms/assets/images/d5/05/4ca1fad244979cf970a466ef67d0/hsw-ranking-results-m4-quality-1.png=n-w1134-h756-fcrop64=1,00000000ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/d5/05/4ca1fad244979cf970a466ef67d0/hsw-ranking-results-m4-quality-1.png=n-w2268-h1512-fcrop64=1,00000000ffffffff-rw 2x " width="1134" height="756" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/d5/05/4ca1fad244979cf970a466ef67d0/hsw-ranking-results-m4-quality-1.png=n-w1134-h756-fcrop64=1,00000000ffffffff-rw" /> </picture> </figure> </div> </div> <p></p> </div> </div> <div class="expandable-card-module"> <div data-cy="expandable-card" class="glue-card glue-card-no-hover expandable-card" > <div class="glue-card__inner"> <div class="glue-card__asset glue-card__asset--logo"> <svg xmlns="http://www.w3.org/2000/svg" width="48" height="49" viewBox="0 0 48 49" fill="none" > <path d="M24 39.8125C23.1311 39.8125 22.3964 39.5153 21.7958 38.9208C21.1953 38.3264 20.895 37.5991 20.895 36.7391H27.105C27.105 37.5991 26.8047 38.3264 26.2042 38.9208C25.6036 39.5153 24.8689 39.8125 24 39.8125ZM17.79 34.3865V32.1099H30.21V34.3865H17.79ZM17.9817 29.7954C16.295 28.7076 14.9597 27.348 13.9758 25.7164C12.9919 24.0848 12.5 22.2446 12.5 20.1956C12.5 17.1095 13.6372 14.4408 15.9117 12.1895C18.1861 9.93816 20.8822 8.8125 24 8.8125C27.1178 8.8125 29.8139 9.93816 32.0883 12.1895C34.3628 14.4408 35.5 17.1095 35.5 20.1956C35.5 22.2446 35.0144 24.0848 34.0433 25.7164C33.0722 27.348 31.7306 28.7076 30.0183 29.7954H17.9817ZM18.825 27.5187H29.2133C30.44 26.7093 31.4111 25.6595 32.1267 24.3694C32.8422 23.0793 33.2 21.6881 33.2 20.1956C33.2 17.6913 32.2992 15.5475 30.4975 13.7642C28.6958 11.9808 26.53 11.0891 24 11.0891C21.47 11.0891 19.3042 11.9808 17.5025 13.7642C15.7008 15.5475 14.8 17.6913 14.8 20.1956C14.8 21.6881 15.1578 23.0793 15.8733 24.3694C16.5889 25.6595 17.5728 26.7093 18.825 27.5187Z" fill="#EA8600" /> </svg> </div> <div class="glue-card__content"> <p class="glue-headline glue-headline--headline-5"> Labeling ads responsibly </p> <p class="glue-card__description"> <bsp-hybrid-text-attributes data-state='{"cms.site.owner":{"_ref":"00000192-b2f0-d763-abf6-baf2eb730000","_type":"ae3387cc-b875-31b7-b82d-63fd8d758c20"},"cms.content.publishDate":1735628256034,"cms.content.publishUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"cms.content.updateDate":1735628256034,"cms.content.updateUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"anchorLinkable.enableAnchor":false,"dataAttributes":[],"text":"<p>The results you see on Search are solely based on your query, and are not influenced by whether a business, individual, or organization buys ads.</p><p></p><p>Any advertisements will always be labeled with “Sponsored” or “Ad” and shown separately from search results. We never provide special treatment to advertisers in how our search algorithms rank their websites, and nobody can pay us to do so. The experience of our users comes first, which is why we only show ads that are helpful to people. Even for the fraction of search queries where we do show ads, we don’t make a cent unless people find it relevant enough to click on the ad. We invest significantly in our ads quality systems to continuously improve on our ability to show ads that are highly relevant to people, and helpful to what they’re searching for.</p>","color":"#3c4043","otherStyles":[],"fontStyle":"Body","fontSmooth":false,"_id":"00000194-1b80-d70b-a59d-3beecd170000","_type":"e547ac8e-7668-3c22-8530-84eb5b03bfa6"}' data-font-color-attribute="#3c4043" style="color: #3c4043" data-translation-id="00000194-1b80-d70b-a59d-3beecd170000" >The results you see on Search are solely based on your query, and are not influenced by whether a business, individual, or organization buys ads.</bsp-hybrid-text-attributes ><br /><br /><bsp-hybrid-text-attributes data-state='{"cms.site.owner":{"_ref":"00000192-b2f0-d763-abf6-baf2eb730000","_type":"ae3387cc-b875-31b7-b82d-63fd8d758c20"},"cms.content.publishDate":1735628256034,"cms.content.publishUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"cms.content.updateDate":1735628256034,"cms.content.updateUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"anchorLinkable.enableAnchor":false,"dataAttributes":[],"text":"<p>The results you see on Search are solely based on your query, and are not influenced by whether a business, individual, or organization buys ads.</p><p></p><p>Any advertisements will always be labeled with “Sponsored” or “Ad” and shown separately from search results. We never provide special treatment to advertisers in how our search algorithms rank their websites, and nobody can pay us to do so. The experience of our users comes first, which is why we only show ads that are helpful to people. Even for the fraction of search queries where we do show ads, we don’t make a cent unless people find it relevant enough to click on the ad. We invest significantly in our ads quality systems to continuously improve on our ability to show ads that are highly relevant to people, and helpful to what they’re searching for.</p>","color":"#3c4043","otherStyles":[],"fontStyle":"Body","fontSmooth":false,"_id":"00000194-1b80-d70b-a59d-3beecd170000","_type":"e547ac8e-7668-3c22-8530-84eb5b03bfa6"}' data-font-color-attribute="#3c4043" style="color: #3c4043" data-translation-id="00000194-1b80-d70b-a59d-3beecd170000" >Any advertisements will always be labeled with “Sponsored” or “Ad” and shown separately from search results. We never provide special treatment to advertisers in how our search algorithms rank their websites, and nobody can pay us to do so. The experience of our users comes first, which is why we only show ads that are helpful to people. Even for the fraction of search queries where we do show ads, we don’t make a cent unless people find it relevant enough to click on the ad. We invest significantly in our ads quality systems to continuously improve on our ability to show ads that are highly relevant to people, and helpful to what they’re searching for.</bsp-hybrid-text-attributes > </p> </div> <div data-cy="read-more-cta" class="glue-card__cta read-more-cta" > <button class="glue-button glue-button--icon-right glue-button--low-emphasis" > Read more <svg role="presentation" aria-hidden="true" class="glue-icon" > <use xlink:href="#chevron-right"></use> </svg> </button> </div> <div data-cy="show-less-cta" class="glue-card__cta show-less-cta" > <button class="glue-button glue-button--icon-right glue-button--low-emphasis" > Show less <svg role="presentation" aria-hidden="true" class="glue-icon" > <use xlink:href="#chevron-right"></use> </svg> </button> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-middle" data-modulewell data-cy="two-column-container-6-6-column-two" > <div class="rich-text-module glue-page glue-spacer-6-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p> <span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-body glue-font-weight-regular" data-cy="text-attr" >After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify signals that can help determine which content demonstrates expertise, authoritativeness, and trustworthiness.</span > </p> <p> <span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-body glue-font-weight-regular" data-cy="text-attr" >For example, one of the factors used to determine quality is understanding if other prominent websites link or refer to the content. This is generally a good sign that the information is trustworthy. Aggregated feedback from our Search quality evaluation process helps to refine how our systems discern the quality of information.</span > </p> <p> <span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-body glue-font-weight-regular" data-cy="text-attr" >Content on the web and the broader information ecosystem is constantly changing. We continuously measure and assess the quality of our systems to ensure that we’re achieving the right balance of information relevance and authoritativeness to maintain your trust in the results you see.</span > </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-three" ></div> </div> </div> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-a glue-spacer-7-top glue-spacer-7-bottom" data-cy="promo" id="usability" > <div class="glue-grid glue-page image-mobile-bottom"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col3x2"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="335" srcset=" https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w548-h335-fcrop64=1,0afe0000f536ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w1097-h670-fcrop64=1,0afe0000f536ffff-rw 2x " /> <source media="(min-width: 1024px)" width="502" height="335" srcset=" https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w548-h335-fcrop64=1,0afe0000f536ffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="629" srcset=" https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w1030-h629-fcrop64=1,0aca0000f502ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w2060-h1258-fcrop64=1,0aca0000f502ffff-rw 2x " /> <source media="(min-width: 600px)" width="943" height="629" srcset=" https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w1030-h629-fcrop64=1,0aca0000f502ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="362" srcset=" https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w592-h362-fcrop64=1,0aca0000f536ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w1185-h724-fcrop64=1,0aca0000f536ffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="362" srcset=" https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w592-h362-fcrop64=1,0aca0000f536ffff-rw " /> <img class="image" data-alt-override="false" alt="Search result with image of bicycle and green check mark indicating good usability" srcset=" https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w592-h362-fcrop64=1,0aca0000f536ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w1185-h724-fcrop64=1,0aca0000f536ffff-rw 2x " width="543" height="362" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/29/0c/34728ea94b7ea3a55ff487e94fe3/hsw-ranking-results-m5-usability-1.png=n-w592-h362-fcrop64=1,0aca0000f536ffff-rw" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-text-center" > <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Usability of content</span > </h3> <div class="glue-subheadline glue-spacer-2-top glue-body" data-cy="promo-description" > <span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Our systems also consider the usability of content. When all other signals are relatively equal, content that people will find more accessible may perform better. For example, our systems look at</span > <a href="https://developers.google.com/search/docs/guides/page-experience#signals" target="_blank" ><span class="anchorText">page experience aspects</span></a > <span style="color: #3c4043" class="glue-body glue-font-weight-regular" data-cy="text-attr" >like mobile-friendly content that loads quickly, an important consideration for mobile users.</span > </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" full-width style="background-color: #f8f9fa" id="context" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="three-column-container-1-10-1 glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-module > <div class="glue-grid" data-cy="three-column-container-1-10-1"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-one" ></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-two" > <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-0-bottom" data-cy="promo" > <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md" > <h3 class="glue-headline glue-headline--headline-3" style="color: #202124" data-cy="promo-title" > <span style="color: #202124" class="glue-font-weight-medium" data-cy="text-attr" >Context and settings</span > </h3> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="two-column-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-module > <div class="glue-grid stack-on-tab" data-cy="two-column-container-6-6"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-middle column-order-2" data-modulewell data-cy="two-column-container-6-6-column-one" > <div class="rich-text-module glue-page glue-spacer-4-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <div class="enhancement" data-align-center> <div class="enhancement-item"> <figure class="figure"> <picture data-crop="fluidFigure"> <source media="(max-width: 599px)" type="image/webp" width="1136" height="852" srcset=" https://www.gstatic.com/marketing-cms/assets/images/e7/dd/15f6f6be48cca5edb9d59c980f72/hsw-ranking-results-m6-context-1.png=n-w1136-h852-fcrop64=1,00000000ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/e7/dd/15f6f6be48cca5edb9d59c980f72/hsw-ranking-results-m6-context-1.png=n-w2272-h1704-fcrop64=1,00000000ffffffff-rw 2x " /> <source media="(max-width: 599px)" width="1136" height="852" srcset=" https://www.gstatic.com/marketing-cms/assets/images/e7/dd/15f6f6be48cca5edb9d59c980f72/hsw-ranking-results-m6-context-1.png=n-w1136-h852-fcrop64=1,00000000ffffffff-rw " /> <img class="image" data-alt-override="" alt="An illustration of the globe showing different regional interpretations of the word football" srcset=" https://www.gstatic.com/marketing-cms/assets/images/e7/dd/15f6f6be48cca5edb9d59c980f72/hsw-ranking-results-m6-context-1.png=n-w1136-h852-fcrop64=1,00000000ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/e7/dd/15f6f6be48cca5edb9d59c980f72/hsw-ranking-results-m6-context-1.png=n-w2272-h1704-fcrop64=1,00000000ffffffff-rw 2x " width="1136" height="852" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/e7/dd/15f6f6be48cca5edb9d59c980f72/hsw-ranking-results-m6-context-1.png=n-w1136-h852-fcrop64=1,00000000ffffffff-rw" /> </picture> </figure> </div> </div> <p></p> </div> </div> <div class="expandable-card-module"> <div data-cy="expandable-card" class="glue-card glue-card-no-hover expandable-card" > <div class="glue-card__inner"> <div class="glue-card__asset glue-card__asset--logo"> <svg xmlns="http://www.w3.org/2000/svg" width="48" height="49" viewBox="0 0 48 49" fill="none" > <path d="M24 39.8125C23.1311 39.8125 22.3964 39.5153 21.7958 38.9208C21.1953 38.3264 20.895 37.5991 20.895 36.7391H27.105C27.105 37.5991 26.8047 38.3264 26.2042 38.9208C25.6036 39.5153 24.8689 39.8125 24 39.8125ZM17.79 34.3865V32.1099H30.21V34.3865H17.79ZM17.9817 29.7954C16.295 28.7076 14.9597 27.348 13.9758 25.7164C12.9919 24.0848 12.5 22.2446 12.5 20.1956C12.5 17.1095 13.6372 14.4408 15.9117 12.1895C18.1861 9.93816 20.8822 8.8125 24 8.8125C27.1178 8.8125 29.8139 9.93816 32.0883 12.1895C34.3628 14.4408 35.5 17.1095 35.5 20.1956C35.5 22.2446 35.0144 24.0848 34.0433 25.7164C33.0722 27.348 31.7306 28.7076 30.0183 29.7954H17.9817ZM18.825 27.5187H29.2133C30.44 26.7093 31.4111 25.6595 32.1267 24.3694C32.8422 23.0793 33.2 21.6881 33.2 20.1956C33.2 17.6913 32.2992 15.5475 30.4975 13.7642C28.6958 11.9808 26.53 11.0891 24 11.0891C21.47 11.0891 19.3042 11.9808 17.5025 13.7642C15.7008 15.5475 14.8 17.6913 14.8 20.1956C14.8 21.6881 15.1578 23.0793 15.8733 24.3694C16.5889 25.6595 17.5728 26.7093 18.825 27.5187Z" fill="#EA8600" /> </svg> </div> <div class="glue-card__content"> <p class="glue-headline glue-headline--headline-5"> Presenting personalized results </p> <p class="glue-card__description"> <bsp-hybrid-text-attributes data-state='{"cms.site.owner":{"_ref":"00000192-b2f0-d763-abf6-baf2eb730000","_type":"ae3387cc-b875-31b7-b82d-63fd8d758c20"},"cms.content.publishDate":1735628350155,"cms.content.publishUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"cms.content.updateDate":1735628350155,"cms.content.updateUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"anchorLinkable.enableAnchor":false,"dataAttributes":[],"text":"<p>“Filter bubbles” are known as situations where internet users only come across content and opinions that reinforce what they already think or believe. Google Search does not put people in “filter bubbles.” Our systems are not designed to infer sensitive characteristics like your race, religion, or political affiliation. Anytime we personalize Search results to be more helpful, we let you know. With our “About this result” feature, you can easily see if your search history or other personal data was a factor in ranking a given result for that query, and you can get easy access to controls to turn personalization off altogether.</p><p></p><p>Importantly, people can search for anything they want on Google, and seek out a range of perspectives to better understand the world.</p>","color":"#3c4043","otherStyles":[],"fontStyle":"Body","fontSmooth":false,"_id":"00000194-1b82-d147-a1d7-7fd6acef0000","_type":"e547ac8e-7668-3c22-8530-84eb5b03bfa6"}' data-font-color-attribute="#3c4043" style="color: #3c4043" data-translation-id="00000194-1b82-d147-a1d7-7fd6acef0000" >“Filter bubbles” are known as situations where internet users only come across content and opinions that reinforce what they already think or believe. Google Search does not put people in “filter bubbles.” Our systems are not designed to infer sensitive characteristics like your race, religion, or political affiliation. Anytime we personalize Search results to be more helpful, we let you know. With our “About this result” feature, you can easily see if your search history or other personal data was a factor in ranking a given result for that query, and you can get easy access to controls to turn personalization off altogether.</bsp-hybrid-text-attributes ><br /><br /><bsp-hybrid-text-attributes data-state='{"cms.site.owner":{"_ref":"00000192-b2f0-d763-abf6-baf2eb730000","_type":"ae3387cc-b875-31b7-b82d-63fd8d758c20"},"cms.content.publishDate":1735628350155,"cms.content.publishUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"cms.content.updateDate":1735628350155,"cms.content.updateUser":{"_ref":"00000192-b7b7-d5c4-ab96-bfffc9750000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"anchorLinkable.enableAnchor":false,"dataAttributes":[],"text":"<p>“Filter bubbles” are known as situations where internet users only come across content and opinions that reinforce what they already think or believe. Google Search does not put people in “filter bubbles.” Our systems are not designed to infer sensitive characteristics like your race, religion, or political affiliation. Anytime we personalize Search results to be more helpful, we let you know. With our “About this result” feature, you can easily see if your search history or other personal data was a factor in ranking a given result for that query, and you can get easy access to controls to turn personalization off altogether.</p><p></p><p>Importantly, people can search for anything they want on Google, and seek out a range of perspectives to better understand the world.</p>","color":"#3c4043","otherStyles":[],"fontStyle":"Body","fontSmooth":false,"_id":"00000194-1b82-d147-a1d7-7fd6acef0000","_type":"e547ac8e-7668-3c22-8530-84eb5b03bfa6"}' data-font-color-attribute="#3c4043" style="color: #3c4043" data-translation-id="00000194-1b82-d147-a1d7-7fd6acef0000" >Importantly, people can search for anything they want on Google, and seek out a range of perspectives to better understand the world.</bsp-hybrid-text-attributes > </p> </div> <div data-cy="read-more-cta" class="glue-card__cta read-more-cta" > <button class="glue-button glue-button--icon-right glue-button--low-emphasis" > Read more <svg role="presentation" aria-hidden="true" class="glue-icon" > <use xlink:href="#chevron-right"></use> </svg> </button> </div> <div data-cy="show-less-cta" class="glue-card__cta show-less-cta" > <button class="glue-button glue-button--icon-right glue-button--low-emphasis" > Show less <svg role="presentation" aria-hidden="true" class="glue-icon" > <use xlink:href="#chevron-right"></use> </svg> </button> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-middle" data-modulewell data-cy="two-column-container-6-6-column-two" > <div class="rich-text-module glue-page glue-spacer-6-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p> <span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-font-weight-regular" data-cy="text-attr" >Search aims to connect human curiosity to knowledge as accurately as possible. To do this, we use information such as your location, past Search history, and Search settings to determine what is most relevant for you in the moment. For example, someone searching “football” in Chicago will likely see results about American football and the Chicago Bears; in London, that search might turn up results about soccer and the Premier League.</span > </p> <p></p> <p> <span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-body glue-font-weight-regular" data-cy="text-attr" >Our systems can recognize if you have visited the same page multiple times before and bring that page to the top of your Search results. Or, if you are using the same query, we may show new perspectives and top stories from across the web. As with all information on Search, our systems will take the same approach to surfacing high-quality information based on factors like expertise, experience, authoritativeness, and trustworthiness.</span > </p> <p></p> <p> <span style=" color: #202124; border-left: 4px solid #1967d2; padding-left: 12px; display: block; " class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >These systems are designed to match your interests, but they are not designed to infer sensitive characteristics like your race, religion, or political party.</span > </p> <p></p> <p> <span style="color: #3c4043" class="text-align-md-center text-align-sm-center glue-font-weight-regular" data-cy="text-attr" >We’ve made it easy to adjust your settings and stay in control, whether you’re following specific topics to get the most timely information, or looking for firsthand knowledge from creators and consumers. You can always see which results are personalized, and change your settings at any time.</span ><br /> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-three" ></div> </div> </div> <div class="page-promo-b glue-spacer-6-top glue-spacer-4-bottom" data-cy="promo"> <div class="glue-page glue-grid full-bleed"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h4 class="glue-headline glue-headline--headline-4" data-cy="promo-title"> Control your Search activity </h4> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="three-column-container-1-10-1 glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-module > <div class="glue-grid stack-on-tab" data-cy="three-column-container-1-10-1"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-one" ></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-two" > <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="two-column-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-module > <div class="glue-grid" data-cy="two-column-container-6-6"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-top" data-modulewell data-cy="two-column-container-6-6-column-one" > <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-1-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p> <span style="color: #3c4043" class="text-align-sm-center glue-font-weight-regular" data-cy="text-attr" >You can control what Search activity is used to improve your Search experience, including adjusting what data is saved to your Google account. You can update or change the personalization settings or preferences in your account at any time.</span > </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-top" data-modulewell data-cy="two-column-container-6-6-column-two" > <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-1-bottom" data-cy="rich-text-module" data-module > <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p> <span style="color: #3c4043" class="text-align-sm-center glue-font-weight-regular" data-cy="text-attr" >You can also find content preferences like SafeSearch in settings. These help you make a choice about whether search results include graphic content that may be shocking for some users.</span > </p> </div> </div> </div> </div> </div> <section class="card-list-c glue-page"> <div class="glue-spacer-3-top glue-spacer-7-bottom"> <ul class="glue-cards glue-grid glue-cards--compact"> <li class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-card-small glue-card-no-hover" aria-label="Your data in Search" > <a href="https://www.gstatic.com/gumdrop/files/hsw-privacy-controls-v5.pdf" target="_blank" aria-label=" Your data in Search " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Horizontal Card, Small","cardName":"Your data in Search"}}' data-cy="card-outer" > <div class="glue-card__inner" aria-hidden="true" aria-label="Your data in Search" data-card-fill="white-50" > <div class="glue-card__media-container"></div> <div class="glue-card__content glue-spacer-3-top icon-center-right" > <div class="glue-card__text-content"> <p class="glue-headline glue-headline--headline-5" data-cy="card-title" > <span style="color: #1a73e8" class="card-top-margin-8 glue-body glue-font-weight-medium" data-cy="text-attr" >Your data in Search</span > </p> </div> <div class="glue-card__cta glue-card__cta-wrapper"> <button class="glue-button glue-button--low-emphasis" tabindex="-1" aria-label=",Your data in Search" data-cy="card-button" > <svg role="presentation" aria-hidden="true" class="glue-icon" > <use xlink:href="#open-in-new"></use> </svg> </button> </div> </div> </div> </a> </div> </li> <li class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-card-small glue-card-no-hover" aria-label="Google Preferences" > <a href="https://www.google.com/preferences" target="_blank" aria-label=" Google Preferences " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Horizontal Card, Small","cardName":"Google Preferences"}}' data-cy="card-outer" > <div class="glue-card__inner" aria-hidden="true" aria-label="Google Preferences" data-card-fill="white-50" > <div class="glue-card__media-container"></div> <div class="glue-card__content glue-spacer-3-top icon-center-right" > <div class="glue-card__text-content"> <p class="glue-headline glue-headline--headline-5" data-cy="card-title" > <span style="color: #1a73e8" class="card-top-margin-8 glue-body glue-font-weight-medium" data-cy="text-attr" >Google Preferences</span > </p> </div> <div class="glue-card__cta glue-card__cta-wrapper"> <button class="glue-button glue-button--low-emphasis" tabindex="-1" aria-label=",Google Preferences" data-cy="card-button" > <svg role="presentation" aria-hidden="true" class="glue-icon" > <use xlink:href="#open-in-new"></use> </svg> </button> </div> </div> </div> </a> </div> </li> <li class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-card-small glue-card-no-hover" aria-label="My Google Account" > <a href="https://myaccount.google.com/" target="_blank" aria-label=" My Google Account " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Horizontal Card, Small","cardName":"My Google Account"}}' data-cy="card-outer" > <div class="glue-card__inner" aria-hidden="true" aria-label="My Google Account" data-card-fill="white-50" > <div class="glue-card__media-container"></div> <div class="glue-card__content glue-spacer-3-top icon-center-right" > <div class="glue-card__text-content"> <p class="glue-headline glue-headline--headline-5" data-cy="card-title" > <span style="color: #1a73e8" class="card-top-margin-8 glue-body glue-font-weight-medium" data-cy="text-attr" >My Google Account</span > </p> </div> <div class="glue-card__cta glue-card__cta-wrapper"> <button class="glue-button glue-button--low-emphasis" tabindex="-1" aria-label=",My Google Account" data-cy="card-button" > <svg role="presentation" aria-hidden="true" class="glue-icon" > <use xlink:href="#open-in-new"></use> </svg> </button> </div> </div> </div> </a> </div> </li> <li class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-card-small glue-card-no-hover" aria-label="Google SafeSearch" > <a href="https://support.google.com/websearch/answer/510?hl=en" target="_blank" aria-label=" Google SafeSearch " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Horizontal Card, Small","cardName":"Google SafeSearch"}}' data-cy="card-outer" > <div class="glue-card__inner" aria-hidden="true" aria-label="Google SafeSearch" data-card-fill="white-50" > <div class="glue-card__media-container"></div> <div class="glue-card__content glue-spacer-3-top icon-center-right" > <div class="glue-card__text-content"> <p class="glue-headline glue-headline--headline-5" data-cy="card-title" > <span style="color: #1a73e8" class="card-top-margin-8 glue-body glue-font-weight-medium" data-cy="text-attr" >Google SafeSearch</span > </p> </div> <div class="glue-card__cta glue-card__cta-wrapper"> <button class="glue-button glue-button--low-emphasis" tabindex="-1" aria-label=",Google SafeSearch" data-cy="card-button" > <svg role="presentation" aria-hidden="true" class="glue-icon" > <use xlink:href="#open-in-new"></use> </svg> </button> </div> </div> </div> </a> </div> </li> </ul> </div> </section> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--align-top" data-modulewell data-cy="three-column-container-1-10-1-column-three" ></div> </div> </div> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-6-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h3 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="color: #202124" class="glue-font-weight-medium" data-cy="text-attr" >Discover more</span > </h3> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <section class="card-list-a glue-page" data-cy="list-module"> <div class="glue-spacer-none-top glue-spacer-7-bottom"> <ul class="glue-grid glue-cards glue-cards--compact"> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/organizing-information/" target="_self" aria-label=" Learn more " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"ORGANIZING INFO"}}' data-cy="card-outer" > <div class="glue-card__inner image-white-border" aria-label="Learn more" data-card-fill="white-50" > <picture data-crop="span3Col4x3" class="glue-card__asset" aria-hidden="true" > <source media="(min-width: 1024px)" type="image/webp" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w276-h207-fcrop64=1,00000048ffffffb8-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w552-h414-fcrop64=1,00000048ffffffb8-rw 2x " /> <source media="(min-width: 1024px)" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w276-h207-fcrop64=1,00000048ffffffb8-rw " /> <source media="(min-width: 600px)" type="image/webp" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w206-h155-fcrop64=1,00360000ffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w412-h310-fcrop64=1,00360000ffffffff-rw 2x " /> <source media="(min-width: 600px)" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w206-h155-fcrop64=1,00360000ffffffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w597-h449-fcrop64=1,0bb70000f47fffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w1194-h898-fcrop64=1,0bb70000f47fffff-rw 2x " /> <source media="(max-width: 599px)" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w597-h449-fcrop64=1,0bb70000f47fffff-rw " /> <img class="image" data-alt-override="false" alt="Colorful books highlighted against rows of gray library shelves" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w597-h449-fcrop64=1,0bb70000f47fffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w1194-h898-fcrop64=1,0bb70000f47fffff-rw 2x " width="543" height="449" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/a5/39/08246dcc42cfaa92296a2410e806/hsw-ranking-results-mod-07-discover-more-card1-organizing-info-1.png=n-w597-h449-fcrop64=1,0bb70000f47fffff-rw" /> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-label glue-font-weight-medium" data-cy="text-attr" >ORGANIZING INFO</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >How Search organizes information</span ><br /> </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-left" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" ><br /><span style="" class="glue-body glue-font-weight-medium" data-cy="text-attr" >Learn more</span ></span > </div> </div> </div> </a> </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/rigorous-testing/" target="_self" aria-label=" Learn more " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"RIGOROUS TESTING"}}' data-cy="card-outer" > <div class="glue-card__inner" aria-label="Learn more" data-card-fill="white-50" > <picture data-crop="span3Col4x3" class="glue-card__asset" aria-hidden="true" > <source media="(min-width: 1024px)" type="image/webp" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w276-h207-fcrop64=1,00000000ffffffa1-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w552-h414-fcrop64=1,00000000ffffffa1-rw 2x " /> <source media="(min-width: 1024px)" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w276-h207-fcrop64=1,00000000ffffffa1-rw " /> <source media="(min-width: 600px)" type="image/webp" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w206-h155-fcrop64=1,00480000ffb8ffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w412-h310-fcrop64=1,00480000ffb8ffff-rw 2x " /> <source media="(min-width: 600px)" width="206" height="155" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w206-h155-fcrop64=1,00480000ffb8ffff-rw " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="449" srcset=" https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w598-h449-fcrop64=1,0bb40000f405ffff-rw 1x, 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https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w1196-h898-fcrop64=1,0bb40000f405ffff-rw 2x " width="543" height="449" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/06/39/da4ff977464d8a3a5fe0558bb2e9/hsw-detecting-spam-mod-05-discover-more-card4-rigorous-testing.png=n-w598-h449-fcrop64=1,0bb40000f405ffff-rw" /> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-label glue-font-weight-medium" data-cy="text-attr" >RIGOROUS TESTING</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Always improving your experience</span ><br /> </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-left" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" ><br /><span style="" class="glue-body glue-font-weight-medium" data-cy="text-attr" >Learn more</span ></span > </div> </div> </div> </a> </div> </li> <li class="glue-grid__col glue-grid__col--span-3 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card" aria-label="Learn more"> <a href="https://www.google.com/intl/en_us/search/howsearchworks/how-search-works/detecting-spam/" target="_self" aria-label=" Learn more " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"DETECTING SPAM"}}' data-cy="card-outer" > <div class="glue-card__inner image-white-border" aria-label="Learn more" data-card-fill="white-50" > <picture data-crop="span3Col4x3" class="glue-card__asset" aria-hidden="true" > <source media="(min-width: 1024px)" type="image/webp" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w276-h207-fcrop64=1,0000005fffffffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w552-h414-fcrop64=1,0000005fffffffff-rw 2x " /> <source media="(min-width: 1024px)" width="276" height="207" srcset=" https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w276-h207-fcrop64=1,0000005fffffffff-rw " /> <source media="(min-width: 600px)" type="image/webp" width="206" height="155" srcset=" 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https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w1194-h898-fcrop64=1,0bb70000f449ffff-rw 2x " width="543" height="449" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/a0/5a/f9b49dc04d0696a5aa4dc4702403/hsw-rigorous-testing-mod-06-discover-more-card3-detecting-spam.png=n-w597-h449-fcrop64=1,0bb70000f449ffff-rw" /> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-label glue-font-weight-medium" data-cy="text-attr" >DETECTING SPAM</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Keeping you safe on Search</span ><br /> </p> <div class="glue-card__cta 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https://www.gstatic.com/marketing-cms/assets/images/33/6b/8a62021d41458a6bde82ceea6e5f/discover-more-technology.png=n-w597-h449-fcrop64=1,0b860000f40dffff-rw " /> <img class="image" data-alt-override="false" alt="A person uses their smartphone to engage with Google Search" srcset=" https://www.gstatic.com/marketing-cms/assets/images/33/6b/8a62021d41458a6bde82ceea6e5f/discover-more-technology.png=n-w597-h449-fcrop64=1,0b860000f40dffff-rw 1x, https://www.gstatic.com/marketing-cms/assets/images/33/6b/8a62021d41458a6bde82ceea6e5f/discover-more-technology.png=n-w1194-h898-fcrop64=1,0b860000f40dffff-rw 2x " width="543" height="449" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/33/6b/8a62021d41458a6bde82ceea6e5f/discover-more-technology.png=n-w597-h449-fcrop64=1,0b860000f40dffff-rw" /> </picture> <div class="glue-video__info"> <svg class="glue-icon glue-video__play-button glue-video__play-button--white" role="presentation" > <use xlink:href="#video-youtube"></use> 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