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class="field field-name-field-hero-header-content field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Photography & Video</h1> <p>Photos and videos are聽our most engaging brand assets and critical to telling the UCSF story. Therefore, it's important that these elements present a united front聽by adhering to聽our photography and video style.聽</p> </div></div></div> </div> </div> </div> </div> <div id="main-wrapper"> <div id="main" class="clearfix"> <div id="content" class="column"> <div class="inside"> <a id="main-content"></a> <div class="tabs"></div> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-11" class="node node-page header--light--navy clearfix" about="/photography-video" typeof="sioc:Item foaf:Document"> <span property="dc:title" content="Photography & Video" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-field-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--interactive-purple"> <h4>Photography Standards</h4> <p>Guidance on our photography style and best practices, as well as information on consents and appropriate photography usage.</p> <p><a class="btn--small btn--more--white" href="/photography-and-video/photography-standards">Learn more</a></p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--interactive-teal"> <h4>Brand Photography Library</h4> <p>How to access and utilize photos from our Brand Photography Library.</p> <p><a class="btn--small btn--more--white" href="/photography-video/brand-photography-library">Learn more</a></p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--interactive-blue"> <h4>Video Standards</h4> <p>Make high-quality videos that tell strong stories about our people and work, and represent UCSF's brand.</p> <p><a class="btn--small btn--more--white" href="/photography-video/video-standards">LEARN MORE</a></p> </div> </div> <p>聽</p> </div></div></div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar" class="column"> <div class="sidebar"> <div class="section"> <div class="region region-sidebar"> <div id="block-fieldblock-node-page-default-field-textarea-hero-sidebar" class="block block-fieldblock sidebar-banner"> <div class="content"> <div class="field field-name-field-textarea-hero-sidebar field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><a href="/print-digital/print-guidelines">P</a><a href="/photography-and-video/photography-standards">hotography Standards</a><a href="/print-digital/digital-guidelines"> 禄</a></p> <p><a href="/photography-video/brand-photography-library">Brand Photography Library 禄</a></p> <p><a href="/photography-video/video-standards">Video Standards聽禄</a></p> </div></div></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="footer"> <div class="section"> <div class="region region-footer"> <div 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class="wysiwyg_threecols--second bg--undefined bg--transparent"> <h5><a href="/print-digital" style="color: #ffffff;">PRINT & DIGITAL</a></h5> <hr color="white" /> <p><a href="/print-digital/digital-guidelines" style="color: #ffffff;">Print Guidelines</a><br /> <a href="/print-digital/digital-guidelines" style="color: #ffffff;">Digital Guidelines</a><br /> <a href="/print-digital/digital-colors" style="color: #ffffff;">Digital Colors</a><br /> <a href="/print-digital/websites" style="color: #ffffff;">Websites</a><br /> <a href="/print-digital/social-media" style="color: #ffffff;">Social Media</a></p> <p>聽</p> <h5><a href="/photography-video" style="color: #ffffff;">PHOTOGRAPHY & VIDEO</a></h5> <hr color="white" /> <p><a href="/photography-and-video/photography-standards" style="color: #ffffff;">Photography Standards</a><br /> <a href="/photography-video/brand-photography-library" style="color: #ffffff;">Brand Photography Library</a><br /> <a href="/photography-video/video-standards" 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