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are an important medium for telling the UCSF story. Like all communications and materials, videos produced by any individual or group at UCSF should be of the highest quality to properly represent the organization and its identity.</p> </div></div></div> </div> </div> </div> </div> <div id="main-wrapper"> <div id="main" class="clearfix"> <div id="content" class="column"> <div class="inside"> <a id="main-content"></a> <div class="tabs"></div> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-131" class="node node-page header--light--navy clearfix" about="/photography-video/video-standards" typeof="sioc:Item foaf:Document"> <span property="dc:title" content="Video Standards" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-field-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><h1><img alt="video still of mother and daughter" height="565" src="/sites/g/files/tkssra266/f/wysiwyg/Mother_daughter_0.jpg" width="1000" /></h1> <h2><span style="font-family: "Helvetica Neue Light", HelveticaNeue-light, "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 34px; font-weight: 200; letter-spacing: 0.5px;">Best Practices</span></h2> <div class="wysiwyg_twocols layout--50-50"> <div class="wysiwyg_twocols--first bg--transparent"> <p><strong>1. Make a Creative Brief and Storyboard</strong></p> <p>Always start with a <a href="https://ucsf.box.com/s/tm01ib81x803244vqpad8xxt8ofqm26m">UCSF Video Creative Brief template</a>. </p> <p>Once completed, spend some time storyboarding, or mapping out the ideal visuals for each scene. </p> </div> <div class="wysiwyg_twocols--second bg--transparent"> <p><strong>2. Get Interview Transcripts</strong></p> <p>Make the video editing process more efficient by making full transcripts of the video interviews, so you can see the full context. Highlight themes or specific sentences in the interview transcripts that you think will be successful in the video. </p> </div> </div> <div class="wysiwyg_twocols layout--50-50"> <div class="wysiwyg_twocols--first bg--transparent"> <p><strong>3. Do Quality Testing</strong></p> <p>Always check video quality before distributing it online to the public. Try showing it to someone who wasn’t involved in the video production who can offer a fresh perspective. </p> <p>Is the text on the screen readable? Are the interviewees easy to hear? Does it look good when uploaded to YouTube? Does it look good on a mobile device? </p> <p>Once a video is posted on YouTube, the number of views, user ratings, user comments and other community data cannot be transferred to a revised version.</p> </div> <div class="wysiwyg_twocols--second bg--transparent"> <p><strong>4. Ensure Copyright</strong></p> <p>Videos must be free of any copyrighted material unless legal permission is granted and documented. </p> <p>Videos must have “right to use” (RTU). Make sure UCSF holds all rights to the video, including talent, music and pictures. </p> <p>Keep in mind that some material being used in an educational setting may not be copyright-free in a marketing setting. (See "Permissions" in the <a href="https://ucsf.box.com/s/l83df9t3g89lnwdg8k4qqff8tdtb0hj5" target="_blank">Video Guidelines</a><a href="https://ucsf.box.com/s/l83df9t3g89lnwdg8k4qqff8tdtb0hj5"> PDF</a>.) </p> </div> </div> <h5><img alt="Video still of Wendell Lim" height="367" src="/sites/g/files/tkssra266/f/wysiwyg/Screen%20Shot%202018-02-16%20at%205.04.54%20PM.png" width="1000" /></h5> <h5> </h5> <h5>All videos should:</h5> <div class="wysiwyg_twocols layout--50-50"> <div class="wysiwyg_twocols--first bg--transparent"> <ul> <li>Be visually interesting</li> <li>Have clear, understandable audio</li> <li>Tell a complete and compelling story as concisely as possible (in general, storytelling web videos should be no longer than 3 minutes)</li> </ul> </div> <div class="wysiwyg_twocols--second bg--transparent"> <ul> <li>Follow the university brand standards and visual identity guidelines</li> <li>Close with the appropriate UCSF logos</li> <li>Be consistent in style, tone and message</li> <li>Meet ADA digital accessibility standards</li> </ul> </div> </div> <h2>Technical Standards </h2> <p><img alt="video still of research in lab" height="562" src="/sites/g/files/tkssra266/f/wysiwyg/Screen%20Shot%202018-02-16%20at%205.12.40%20PM%201%20copy.png" width="1000" /></p> <h5>Aspect Ratio </h5> <p>Recommended aspect ratio = 16:9</p> <h5>Video Format</h5> <p>Preferred file types to upload to YouTube: Quicktime (.mov) and MPEG (.mp4)</p> <h5>Resolution</h5> <p>High Definition (HD) video at either 1920x1080 or 1280x720</p> <h2>Visual Style</h2> <p><img alt="video still of pipets" height="363" src="/sites/g/files/tkssra266/f/wysiwyg/Screen%20Shot%202018-02-16%20at%205.14.05%20PM.png" width="1000" /></p> <h5>UCSF videos should:</h5> <ul> <li>Capture genuine expressions to convey authenticity, intimacy and relatability</li> <li>Minimize “talking head” shots; instead, use engaging B-roll that compliments the content</li> <li>Use natural light and shallow depth of field to keep the focus on the subject and prevent backgrounds from being distracting</li> </ul> <h2>Digital Accessibility</h2> <p><img alt="Video still of Derek Harmon, showing closed captioning" height="563" src="/sites/g/files/tkssra266/f/wysiwyg/Screen%20Shot%202018-02-14%20at%203.10.43%20PM.png" width="1000" /></p> <p>As a public institution, UCSF is legally required to make all our digital resources accessible.</p> <p><strong>Closed captioning</strong>, also known as subtitling, is an on-screen/ visual transcription of the audio portion of the video. Many video platforms, such as YouTube, offer automatic captioning, but this can often have errors, especially when the audio quality is low. It’s important to check and edit automatic captioning, or have your video transcribed by a professional service.</p> <p><strong>Readability</strong> is important. To ensure people can easily read words you put on the screen, keep these factors in mind:</p> <ul> <li><strong>Sizing</strong> – Many people consume video on mobile devices, so always test your videos on a smartphone.</li> <li><strong>Contrast</strong> – Make sure there’s proper contrast between the text and its background. Use our Interactive Color Palette, and don’t overlay text on busy backgrounds.</li> </ul> <h2>Lower Thirds</h2> <p><img alt="Video still of Tess Veuthey, showing a lower third" height="563" src="/sites/g/files/tkssra266/f/wysiwyg/Tess-Veuthey-lower-third_0.jpg" width="1000" /></p> <p>A lower third is a graphic overlay that is used to introduce and identify a subject featured in a video. It includes the individual’s name and title in a title-safe area of the screen. </p> <p>For full specifications on placement and design, refer to the <a href="https://ucsf.box.com/s/l83df9t3g89lnwdg8k4qqff8tdtb0hj5" target="_blank">Video Guidelines</a><a href="https://ucsf.box.com/s/l83df9t3g89lnwdg8k4qqff8tdtb0hj5"> PDF</a>. </p> <h2>Closing Slides</h2> <p>For guidance on end credits and the final frame options, refer to the <a href="https://ucsf.box.com/s/l83df9t3g89lnwdg8k4qqff8tdtb0hj5" target="_blank">Video Guidelines</a><a href="https://ucsf.box.com/s/l83df9t3g89lnwdg8k4qqff8tdtb0hj5"> PDF</a>. </p> <p><img alt="Closing slide" height="563" src="/sites/g/files/tkssra266/f/wysiwyg/Closing_credits.jpg" width="1000" /></p> <p><img alt="closing slide with logo box" height="563" src="/sites/g/files/tkssra266/f/wysiwyg/Closing_credits1.jpg" width="1000" /></p> <h2>Permissions</h2> <p>Anyone featured in a UCSF video, including interviewees and other individuals clearly visible, must complete a written <a href="https://ucsf.box.com/s/40ttuny1oxm6ou0owtelbiraeahq7h8f" target="_blank">consent form</a> permitting the University to use their image and/or voice in recordings.</p> <p>For full guidance on consents, copyright information, fair use and music licensing, refer to the <a href="https://ucsf.box.com/s/l83df9t3g89lnwdg8k4qqff8tdtb0hj5" target="_blank">Video Guidelines</a><a href="https://ucsf.box.com/s/l83df9t3g89lnwdg8k4qqff8tdtb0hj5"> PDF</a>. </p> </div></div></div> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar" class="column"> <div class="sidebar"> <div class="section"> <div class="region region-sidebar"> <div id="block-fieldblock-node-page-default-field-textarea-hero-sidebar" class="block block-fieldblock sidebar-banner"> <div class="content"> <div class="field field-name-field-textarea-hero-sidebar field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p><a href="/print-digital/print-guidelines">P</a><a href="/photography-and-video/photography-standards">hotography Standards</a><a href="/print-digital/digital-guidelines"> »</a></p> <p><a href="/photography-video/brand-photography-library">Brand Photography Library »</a></p> <p><strong><a href="/photography-video/video-standards">Video Standards »</a></strong></p> </div></div></div> </div> </div> <div id="block-fieldblock-node-page-default-field-blockref-sidebar" class="block block-fieldblock sidebar-widgets"> <div class="content"> <div class="field field-name-field-blockref-sidebar field-type-blockreference field-label-hidden"><div class="field-items"><div class="field-item even"><div id="block-block-66" class="block block-block"> <h3>Video Guidelines and Templates</h3> <div class="content"> <p>For full guidance on videos, download a PDF of the <a href="https://ucsf.box.com/s/l83df9t3g89lnwdg8k4qqff8tdtb0hj5">UCSF Video Guidelines</a>.</p> <p> </p> <p>Also available for download:</p> <ul> <li><a href="https://ucsf.box.com/s/mywlbe8qc8j5zc278wyrgzu0e3ncbq20">Lower third and closing slide templates</a></li> <li><a href="https://ucsf.box.com/s/40ttuny1oxm6ou0owtelbiraeahq7h8f">Video Consent forms </a></li> <li><a href="https://ucsf.box.com/s/tm01ib81x803244vqpad8xxt8ofqm26m">Video Creative Brief template </a></li> </ul> </div> </div></div></div></div> </div> </div> </div> </div> </div> </div> </div></div> <div id="footer"> <div class="section"> <div class="region region-footer"> <div id="block-block-41" class="block block-block"> <div class="content"> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <h5><a href="/brand-guide" style="color: #ffffff;">BRAND GUIDE</a></h5> <hr color="white" /> <p><a href="/brand-guide/logos" style="color: #ffffff;">Brand Story</a><br /> <a href="/brand-guide/logos" style="color: #ffffff;">Logos</a><br /> <a href="/brand-guide/color" style="color: #ffffff;">Colors</a><br /> 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