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A transactional email service you can count on | Postmark
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<span class="nav_title">Support Center</span> </a> </li> <li class="nav_item"> <a href="https://postmarkapp.com/contact" class="nav_link"> <span class="nav_icon nav_icon--contact"></span> <span class="nav_title">Contact Support</span> </a> </li> <li class="nav_item"> <a href="https://postmarkapp.com/talk-to-sales" class="nav_link"> <span class="nav_icon nav_icon--contact-sales"></span> <span class="nav_title">Talk to Sales</span> </a> </li> <li class="nav_item"> <a href="https://status.postmarkapp.com/" target="_blank" rel="noopener noreferrer" class="nav_link"> <span class="nav_icon nav_icon--status"></span> <span class="nav_title">Status</span> </a> </li> </ul> </div> </div> </li> <li class="nav_item nav_item--btn"> <a href="https://account.postmarkapp.com/login" class="nav_btn cta-btn ">Log in</a> </li> <li class="nav_item nav_item--btn"> <a href="https://account.postmarkapp.com/sign_up" class="nav_btn cta-btn cta-btn--default js-signup" data-track="Click" data-category="Signup Button" data-label="Header">Start free trial</a> </li> </ul> </nav> <div class="nav-mobile_extras"> <a href="https://account.postmarkapp.com/sign_up" class="cta-btn cta-btn--default cta-btn--medium js-signup" data-track="Click" data-category="Signup Button" data-label="Header (Mobile)">Start free trial</a> <p class="nav-mobile_login">Already have an account? <a href="https://account.postmarkapp.com/login">Log in →</a></p> </div> </div> </div> </header> <div class="page u-clearfix"> <header class="hero hero--left-align hero--pad-top-at-small hero--sticky-illustration"> <div class="u-container"> <div class="u-grid u-grid--full u-grid--1of2-at-large u-grid--center"> <div class="u-grid-cell"> <h1 class="hero_title title-hero" style="padding-right: 40px;">A transactional email service you can count on</h1> <p class="hero_desc hero_desc--three-quarters">Postmark delivers your transactional emails on time, every time.</p> <a href="https://account.postmarkapp.com/sign_up" class="cta-btn cta-btn--default cta-btn--large js-signup" data-track="Click" data-category="Signup Button" data-label="Transaction Email Page Feature"> <span class="cta-btn_label">Get started</span> </a> <a href="https://postmarkapp.com/developer" class="cta-secondary">API documentation →</a> </div> <div class="u-grid-cell"> <img src="/images/transactional_machine.svg" alt="Transactional email machine illustration" class="hero_image guide-head_image" style="max-width: 520px; max-height: 340px;"> </div> </div> </div> </header> <section class="section section--xl section--grey-transition section--text-cols"> <div class="u-container scope-text"> <div class="u-grid u-grid--full u-grid--1of3-at-medium u-grid--gutters-large"> <div class="u-grid-cell"> <h2 class="section_title">What is transactional email?</h2> </div> <div class="u-grid-cell u-grid-cell--2of3"> <p class="u-enlarge u-medium">Transactional emails are one-to-one unique messages that the recipient is expecting to receive. They are usually triggered by the user and do not require an unsubscribe link.</p> <p>While transactional emails can help fulfill marketing needs by recovering abandoned carts or re-activating inactive users, these emails are primarily functional and provide an anticipated response to an action or a request made by the recipient.</p> <p>Unlike promotional emails which are bulk distributions of the same content to many recipients simultaneously, transactional emails are personalized and typically sent to individuals one at a time.</p> </div> </div> </div> </section> <section class="section section--xl section--grey-transition section--text-cols"> <div class="u-container"> <div class="u-grid u-grid--full u-grid--1of3-at-medium u-grid--gutters-large"> <div class="u-grid-cell scope-text"> <h2 class="section_title">Lightning fast delivery for your transactional emails </h2> </div> <div class="u-grid-cell u-grid-cell--2of3"> <div class="scope-text"> <p class="u-enlarge u-medium">Do your transactional emails take forever to arrive (or never make it to the inbox), leaving your customers frustrated? Not with Postmark.</p> <p>We send your transactional emails up to 4x faster than the competition. But we don’t just claim great delivery: You can see our real-time delivery metrics right on our status page. <a href="/email-delivery">Learn more</a>.</p> </div> <div class="tti tti--transparent tti--slim"> <ul class="tti_items"> <li class="tti_item tti_item--gmail tti_item--loading"> <h4 class="tti_title">Gmail</h4> <div class="tti_value"></div> <div class="tti_average"></div> <div class="tti_graph"></div> </li> <li class="tti_item tti_item--icloud tti_item--loading"> <h4 class="tti_title">Apple</h4> <div class="tti_value"></div> <div class="tti_average"></div> <div class="tti_graph"></div> </li> <li class="tti_item tti_item--hotmail tti_item--loading"> <h4 class="tti_title">Hotmail</h4> <div class="tti_value"></div> <div class="tti_average"></div> <div class="tti_graph"></div> </li> <li class="tti_item tti_item--aol tti_item--loading"> <h4 class="tti_title">AOL</h4> <div class="tti_value"></div> <div class="tti_average"></div> <div class="tti_graph"></div> </li> <li class="tti_item tti_item--yahoo tti_item--loading"> <h4 class="tti_title">Yahoo</h4> <div class="tti_value"></div> <div class="tti_average"></div> <div class="tti_graph"></div> </li> </ul> <div class="tti_cta"> <a href="https://tti.postmarkapp.com">Time to Inbox</a> data updated every 5 minutes </div> </div> </div> </div> <div class="reason_blockquote"> <blockquote class="customer-quote"> <div class="customer-quote_content"> <p class="customer-quote_text">If you need a reliable and absolutely fast transactional email service, Postmark is the one you should use. Pricing is reasonable and customer support is stellar.</p> </div> <aside class="customer-quote_customer"> <div class="story-author story-author--horizontal story-author--small"> <img src="/images/stories/yusuf.jpeg" alt="Yusuf" class="story-author_photo"> <p class="story-author_data"> <span class="story-author_name">Yusuf</span> <span class="story-author_position">via <a href="https://twitter.com/yusufgiftworks/status/1413171547280265220" target="_blank">Twitter</a></span> </p> </div> </aside> </blockquote> </div> </div> </section> <section class="section section--grey-transition section--xl"> <div class="u-container"> <h2 class="section_title section_title--narrow">More reasons why you'll love sending your transactional emails with Postmark</h2> <ul class="icon-list_items u-grid u-grid--gutters-large u-grid--full u-grid--1of2-at-small u-grid--1of3-at-medium"> <li class="icon-list_item u-grid-cell"> <img class="icon-list_icon" src="https://craft-assets.postmarkapp.com/icons/_icon/api@2x.png" srcset="https://craft-assets.postmarkapp.com/icons/_icon2x/api@2x.png 2x" alt="Placeholder"> <p class="icon-list_desc"> Easy integration via <a href="/email-api">API</a> or <a href="/smtp-service">SMTP</a> so you can start sending in minutes. </p> </li> <li class="icon-list_item u-grid-cell"> <img class="icon-list_icon" src="https://craft-assets.postmarkapp.com/icons/_icon/history@2x.png" srcset="https://craft-assets.postmarkapp.com/icons/_icon2x/history@2x.png 2x" alt="Stack of emails"> <p class="icon-list_desc"> 45 days worth of full content history by default to help you troubleshoot (customizable from 7 to 365 days if needed). </p> </li> <li class="icon-list_item u-grid-cell"> <img class="icon-list_icon" src="https://craft-assets.postmarkapp.com/icons/_icon/open-tracking@2x.png" srcset="https://craft-assets.postmarkapp.com/icons/_icon2x/open-tracking@2x.png 2x" alt="Placeholder"> <p class="icon-list_desc"> Increased visibility with detailed open and delivery tracking for every email. </p> </li> <li class="icon-list_item u-grid-cell"> <img class="icon-list_icon" src="https://craft-assets.postmarkapp.com/icons/_icon/templates@2x.png" srcset="https://craft-assets.postmarkapp.com/icons/_icon2x/templates@2x.png 2x" alt="Placeholder"> <p class="icon-list_desc"> Responsive templates for sending transactional emails, including welcome messages, password resets, and more. </p> </li> <li class="icon-list_item u-grid-cell"> <img class="icon-list_icon" src="https://craft-assets.postmarkapp.com/icons/_icon/bounced@2x.png" srcset="https://craft-assets.postmarkapp.com/icons/_icon2x/bounced@2x.png 2x" alt="Placeholder"> <p class="icon-list_desc"> Keep track of bounced emails through the web dashboard, or use web hooks to notify your app of any issues. </p> </li> <li class="icon-list_item u-grid-cell"> <img class="icon-list_icon" src="https://craft-assets.postmarkapp.com/icons/_icon/support@2x.png" srcset="https://craft-assets.postmarkapp.com/icons/_icon2x/support@2x.png 2x" alt="Placeholder"> <p class="icon-list_desc"> Great customer support whenever you need it. Our knowledgable customer success team won’t let you down. </p> </li> </ul> </div> </section> <section class="section section--grey-100 section--animate"> <div class="u-container"> <h2 class="section_title">What are the types of transactional email?</h2> <p class="section_intro">Welcome emails, password resets, and receipts are all examples of transactional email.</p> </div> </section> <section class="section section--xl section--grey-transition section--text-cols section--email-type"> <div class="u-container"> <img src="https://craft-assets.postmarkapp.com/guides/_95x60_crop_center-center/password_thumbnail.png" srcset="https://craft-assets.postmarkapp.com/guides/password_thumbnail.png 2x" alt="Password reset email icon" width="95" height="60" class="section_icon"> <div class="u-grid u-grid--full u-grid--1of3-at-medium u-grid--gutters-large"> <div class="u-grid-cell"> <div class="scope-text"> <h3 class="section_title">Password reset emails</h3> <p class="section_desc u-meta">Password reset emails are one of the most common types of transactional email. Pretty much every application that allows user to create an account will send them at some point.</p> </div> </div> <div class="u-grid-cell u-grid-cell--2of3 scope-text"> <p class="u-enlarge u-medium">Three reasons to send your <span class="u-marker">password reset emails</span> with Postmark…</p> <ul class="list list--checklist"> <li>Ensure your password reset emails are <a href="/email-delivery">delivered to the inbox quickly</a> so users are never left waiting around.</li> <li>Easily set up <a href="/guides/dmarc" target="_blank">DMARC</a> to protect your users against phishing scams that aim to steal their passwords.</li> <li>Postmark’s <a href="/email-templates">template feature</a> makes it easy to build and manage an email template for your password reset emails.</li> </ul> <a href="/guides/password-reset-email-best-practices" target="_blank" class="resource-cta"> <div class="resource-cta_icon"> <img src="/images/guides-icon-blue-line.svg" alt="Blue clipboard icon" width="33" height="46"> </div> <div class="resource-cta_body"> <div class="resource-cta_text">Create great password reset emails for your app.</div> <div class="resource-cta_link">Read the best practices guide</div> </div> </a> </div> </div> </div> </section> <hr class="divider divider--grey divider--thick"> <section class="section section--xl section--grey-transition section--text-cols section--email-type"> <div class="u-container"> <img src="https://craft-assets.postmarkapp.com/guides/_78x73_crop_center-center/receipt_thumbnail.png" srcset="https://craft-assets.postmarkapp.com/guides/receipt_thumbnail.png 2x" alt="Receipt email icon" width="78" height="73" class="section_icon"> <div class="u-grid u-grid--full u-grid--1of3-at-medium u-grid--gutters-large"> <div class="u-grid-cell"> <div class="scope-text"> <h3 class="section_title">Receipt and invoice emails</h3> <p class="section_desc u-meta">All those receipts, order confirmations, and invoices you receive from buying products and services online are examples of transactional email.</p> </div> </div> <div class="u-grid-cell u-grid-cell--2of3 scope-text"> <p class="u-enlarge u-medium">Three reasons to send your <span class="u-marker">receipt and invoice emails</span> with Postmark…</p> <ul class="list list--checklist"> <li>Postmark’s <a href="/email-delivery">high delivery rates</a> ensure your invoices reach the inbox.</li> <li>Insight into whether a customer opened your invoice using Postmark’s <a href="/email-analytics">45 day activity history</a>.</li> <li><a href="/email-webhooks">Bounce webhooks</a> can automatically notify your support team if an invoice email bounces so you can follow up with the customer.</li> </ul> <a href="/guides/receipt-and-invoice-email-best-practices" target="_blank" class="resource-cta"> <div class="resource-cta_icon"> <img src="/images/guides-icon-blue-line.svg" alt="Blue clipboard icon" width="33" height="46"> </div> <div class="resource-cta_body"> <div class="resource-cta_text">Create great receipt and invoice emails for your app.</div> <div class="resource-cta_link">Read the best practices guide</div> </div> </a> </div> </div> </div> </section> <hr class="divider divider--grey divider--thick"> <section class="section section--xl section--grey-transition section--text-cols section--email-type"> <div class="u-container"> <img src="https://craft-assets.postmarkapp.com/guides/_80x72_crop_center-center/expiry_thumbnail.png" srcset="https://craft-assets.postmarkapp.com/guides/expiry_thumbnail.png 2x" alt="Trial expiration email icon" width="80" height="72" class="section_icon"> <div class="u-grid u-grid--full u-grid--1of3-at-medium u-grid--gutters-large"> <div class="u-grid-cell"> <div class="scope-text"> <h3 class="section_title">Trial expiration emails</h3> <p class="section_desc u-meta">Transactional emails can also be triggered by a users inaction. For example, you might send a customer an email to let them know their free trial of your product is about to expire and it’s time for them to upgrade to a paid plan.</p> </div> </div> <div class="u-grid-cell u-grid-cell--2of3 scope-text"> <p class="u-enlarge u-medium">Three reasons to send your <span class="u-marker">trial expiration emails</span> with Postmark…</p> <ul class="list list--checklist"> <li><a href="/email-analytics#tracking">Open and link tracking</a> allows you to evaluate whether your trial expiration emails are effective at getting customers to upgrade.</li> <li>Postmark’s <a href="/email-templates">templates feature</a> makes it easy to build and manage your trial expiration emails.</li> <li>Take advantage of <a href="/email-delivery">Postmark’s great deliverability</a> to ensure your emails reach the inbox.</li> </ul> <a href="/guides/trial-expiration-email-best-practices" target="_blank" class="resource-cta"> <div class="resource-cta_icon"> <img src="/images/guides-icon-blue-line.svg" alt="Blue clipboard icon" width="33" height="46"> </div> <div class="resource-cta_body"> <div class="resource-cta_text">Create great trial expiration emails for your app.</div> <div class="resource-cta_link">Read the best practices guide</div> </div> </a> </div> </div> </div> </section> <hr class="divider divider--grey divider--thick"> <section class="section section--xl section--grey-transition section--text-cols section--email-type"> <div class="u-container"> <img src="https://craft-assets.postmarkapp.com/guides/_80x73_crop_center-center/invite_thumbnail.png" srcset="https://craft-assets.postmarkapp.com/guides/invite_thumbnail.png 2x" alt="User invite email icon" width="80" height="73" class="section_icon"> <div class="u-grid u-grid--full u-grid--1of3-at-medium u-grid--gutters-large"> <div class="u-grid-cell"> <div class="scope-text"> <h3 class="section_title">User invitation emails</h3> <p class="section_desc u-meta">Emails sent by an application to invite a user to create an account or join a team are also transactional. They are usually triggered by a user action, contain a unique invite link, and are expected by the recipient.</p> </div> </div> <div class="u-grid-cell u-grid-cell--2of3 scope-text"> <p class="u-enlarge u-medium">Three reasons to send your <span class="u-marker">user invitation emails</span> with Postmark…</p> <ul class="list list--checklist"> <li>Ensure invites <a href="/email-delivery">reach your users’ inboxes quickly</a>.</li> <li><a href="/email-analytics#tracking">Open and link tracking</a> allows you to identify users that opened an invite email but didn’t create an account.</li> <li>Use <a href="/email-templates">Postmark templates</a> to easily build and manage your invite emails.</li> </ul> <a href="/guides/user-invitation-email-best-practices" target="_blank" class="resource-cta"> <div class="resource-cta_icon"> <img src="/images/guides-icon-blue-line.svg" alt="Blue clipboard icon" width="33" height="46"> </div> <div class="resource-cta_body"> <div class="resource-cta_text">Create great user invitation emails for your app.</div> <div class="resource-cta_link">Read the best practices guide</div> </div> </a> </div> </div> </div> </section> <hr class="divider divider--grey divider--thick"> <section class="section section--xl section--grey-transition section--text-cols section--email-type"> <div class="u-container"> <img src="https://craft-assets.postmarkapp.com/guides/_89x74_crop_center-center/comment_notification_thumb.png" srcset="https://craft-assets.postmarkapp.com/guides/comment_notification_thumb.png 2x" alt="Comment notification email icon" width="89" height="74" class="section_icon"> <div class="u-grid u-grid--full u-grid--1of3-at-medium u-grid--gutters-large"> <div class="u-grid-cell"> <div class="scope-text"> <h3 class="section_title">Notification emails</h3> <p class="section_desc u-meta">Notifications are a key part of many web applications. Whether you need to notify users about order updates for an e-commerce site, or comments on a social network, notification emails are a crucial communication channel with your users.</p> </div> </div> <div class="u-grid-cell u-grid-cell--2of3 scope-text"> <p class="u-enlarge u-medium">Three reasons to send your <span class="u-marker">notification emails</span> with Postmark…</p> <ul class="list list--checklist"> <li>Postmark ensures your notification emails <a href="/email-delivery">reach the inbox quickly</a> so users can act on them right away.</li> <li>Use Postmark’s <a href="/email-analytics#tracking">open and link tracking</a> to measure engagement with your notification emails.</li> <li>Notify your application when a user opens a notification email using <a href="/email-webhooks">webhooks</a>, so you can mark that notification as read in your app.</li> </ul> <a href="/guides/comment-notification-email-best-practices" target="_blank" class="resource-cta"> <div class="resource-cta_icon"> <img src="/images/guides-icon-blue-line.svg" alt="Blue clipboard icon" width="33" height="46"> </div> <div class="resource-cta_body"> <div class="resource-cta_text">Create great notification emails for your app.</div> <div class="resource-cta_link">Read the best practices guide</div> </div> </a> </div> </div> </div> </section> <hr class="divider divider--grey divider--thick"> <section class="section section--xl section--grey-transition section--text-cols section--email-type"> <div class="u-container"> <img src="https://craft-assets.postmarkapp.com/guides/_86x79_crop_center-center/welcome_thumbnail.png" srcset="https://craft-assets.postmarkapp.com/guides/welcome_thumbnail.png 2x" alt="Welcome email icon" width="86" height="79" class="section_icon"> <div class="u-grid u-grid--full u-grid--1of3-at-medium u-grid--gutters-large"> <div class="u-grid-cell"> <div class="scope-text"> <h3 class="section_title">Welcome emails</h3> <p class="section_desc u-meta">The welcome email is a key part of a users first experience with your app. Ensuring this email reaches a users inbox in a timely manner is critical to making a good first impression.</p> </div> </div> <div class="u-grid-cell u-grid-cell--2of3 scope-text"> <p class="u-enlarge u-medium">Three reasons to send your <span class="u-marker">welcome emails</span> with Postmark…</p> <ul class="list list--checklist"> <li>Postmark’s <a href="/email-delivery">fast delivery</a> ensures your welcome emails reach the inbox quickly.</li> <li><a href="/email-analytics#tracking">Link tracking</a> helps you identify which resources highlighted in your welcome emails are most popular with users.</li> <li><a href="/rebound">Postmark Rebound</a> prompts users to update their email address from within your app if the welcome email you sent them bounced.</li> </ul> <a href="/guides/welcome-email-best-practices" target="_blank" class="resource-cta"> <div class="resource-cta_icon"> <img src="/images/guides-icon-blue-line.svg" alt="Blue clipboard icon" width="33" height="46"> </div> <div class="resource-cta_body"> <div class="resource-cta_text">Create great welcome emails for your app.</div> <div class="resource-cta_link">Read the best practices guide</div> </div> </a> </div> </div> </div> </section> <section class="cta-banner cta-banner--centered "> <div class="u-container"> <div class="u-grid u-grid--full"> <div class="u-grid-cell"> <div class="cta-banner_body"> <h3 class="cta-banner_title">Ready to get started?</h3> <div class="cta-banner_desc"> <p>Join thousands of businesses that already trust their email delivery to Postmark.</p> </div> </div> </div> <div class="u-grid-cell"> <div class="cta-banner_actions"> <a href="https://account.postmarkapp.com/sign_up" class="cta-btn cta-btn--default cta-btn--huge"> <span class="cta-btn_label">Try Postmark free</span> <span class="cta-btn_sub-label">No credit card required</span> </a> </div> </div> </div> </div> </section> 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