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class="entry-title">Protecting Child Influencers</h1> <hr/> <div class="entry-meta"> <span class="date"><a href="https://betterbusiness.blubrry.com/2024/08/20/protecting-child-influencers/" title="Permalink to Protecting Child Influencers" rel="bookmark"><time class="entry-date" datetime="2024-08-20T09:00:49-04:00">August 20, 2024</time></a></span><span class="categories-links"><a href="https://betterbusiness.blubrry.com/category/in-the-sandbox/" rel="category tag">In The Sandbox</a>, <a href="https://betterbusiness.blubrry.com/category/accountability_studio/" rel="category tag">The Accountability Studio</a>, <a href="https://betterbusiness.blubrry.com/category/as_shownotes/" rel="category tag">The Accountability Studios Show Notes</a></span><span class="tags-links"><a href="https://betterbusiness.blubrry.com/tag/advertising-guidelines/" rel="tag">Advertising guidelines</a>, <a href="https://betterbusiness.blubrry.com/tag/child-influencers/" rel="tag">Child Influencers</a>, <a href="https://betterbusiness.blubrry.com/tag/childrens-privacy/" rel="tag">Children's Privacy</a>, <a href="https://betterbusiness.blubrry.com/tag/coogan-law/" rel="tag">Coogan Law</a>, <a href="https://betterbusiness.blubrry.com/tag/protecting-child-influencers/" rel="tag">Protecting Child Influencers</a>, <a href="https://betterbusiness.blubrry.com/tag/social-media-marketing/" rel="tag">Social Media Marketing</a></span><span class="author vcard"><a class="url fn n" href="https://betterbusiness.blubrry.com" title="View all posts by BBB National Programs" rel="author">BBB National Programs</a></span> </div> <hr/> </header> <div class="entry-content"> <iframe src="https://player.blubrry.com/?podcast_id=134758597&media_url=https%3A%2F%2Fmedia.blubrry.com%2Fbetterbusiness%2Fins.blubrry.com%2Fbetterbusiness%2FIn_The_Sandbox_S1E2.mp3#mode-Light&border-000000&progress-000000" scrolling="no" width="100%" height="165" frameborder="0" id="blubrryplayer-1" class="blubrryplayer" title="Blubrry Podcast Player"></iframe><p class="powerpress_links powerpress_links_mp3" style="margin-bottom: 1px !important;">Podcast: <a href="https://media.blubrry.com/betterbusiness/ins.blubrry.com/betterbusiness/In_The_Sandbox_S1E2.mp3" class="powerpress_link_pinw" target="_blank" title="Play in new window" onclick="return powerpress_pinw('https://betterbusiness.blubrry.com/?powerpress_pinw=3633-podcast');" rel="nofollow">Play in new window</a> | <a href="https://media.blubrry.com/betterbusiness/ins.blubrry.com/betterbusiness/In_The_Sandbox_S1E2.mp3" class="powerpress_link_d" title="Download" rel="nofollow" download="In_The_Sandbox_S1E2.mp3">Download</a> (Duration: 20:48 — 28.6MB) | <a href="#" class="powerpress_link_e" title="Embed" onclick="return powerpress_show_embed('3633-podcast');" rel="nofollow">Embed</a></p><p class="powerpress_embed_box" id="powerpress_embed_3633-podcast" style="display: none;"><input id="powerpress_embed_3633-podcast_t" type="text" value="<iframe src="https://player.blubrry.com/?podcast_id=134758597&media_url=https%3A%2F%2Fmedia.blubrry.com%2Fbetterbusiness%2Fins.blubrry.com%2Fbetterbusiness%2FIn_The_Sandbox_S1E2.mp3#mode-Light&border-000000&progress-000000" scrolling="no" width="100%" height="165" frameborder="0" id="blubrryplayer-2" class="blubrryplayer" title="Blubrry Podcast Player"></iframe>" onclick="javascript: this.select();" onfocus="javascript: this.select();" style="width: 70%;" readOnly></p><p class="powerpress_links powerpress_subscribe_links">Subscribe: <a href="https://betterbusiness.blubrry.com/feed/podcast/" class="powerpress_link_subscribe powerpress_link_subscribe_rss" target="_blank" title="Subscribe via RSS" rel="nofollow">RSS</a> | <a href="https://betterbusiness.blubrry.com/subscribe-to-podcast/" class="powerpress_link_subscribe powerpress_link_subscribe_more" target="_blank" title="More" rel="nofollow">More</a></p><p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-3637" src="https://www.accountabilitystudio.org/wp-content/uploads/2024/08/Accountability_InTheSandbox_OutNow.png" alt="" width="1600" height="900" srcset="https://betterbusiness.blubrry.com/wp-content/uploads/2024/08/Accountability_InTheSandbox_OutNow.png 1600w, https://betterbusiness.blubrry.com/wp-content/uploads/2024/08/Accountability_InTheSandbox_OutNow-300x169.png 300w, https://betterbusiness.blubrry.com/wp-content/uploads/2024/08/Accountability_InTheSandbox_OutNow-1024x576.png 1024w, https://betterbusiness.blubrry.com/wp-content/uploads/2024/08/Accountability_InTheSandbox_OutNow-768x432.png 768w, https://betterbusiness.blubrry.com/wp-content/uploads/2024/08/Accountability_InTheSandbox_OutNow-1536x864.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></p> <p><span style="font-weight: 400;">It is not uncommon to hear that a child wants to be a content creator – making a living by sharing their hobbies, likes, and interests with a following on a social media platform like YouTube. A common business model for successful content creators is to work in paid partnership with a brand to market a product or service. How does that business model work when the influencer is a child?</span></p> <p><span style="font-weight: 400;">In this episode of In the Sandbox, our host Rukiya Bonner, Director of the Children’s Advertising Review Unit (CARU), speaks with Pocket.Watch’s Julia Moonves and Angela Tiffin (a former CARU attorney) about the business of child influencers. Together, they break down the state laws protecting these young content creators – such as the Coogan law and the new Illinois child influencer law – as well as the role of a parent in the business and the special considerations that come into play when working with a young creator. </span></p> <p><b>Key Takeaways:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Clear and conspicuous disclosures are essential in influencer videos to protect children and comply with advertising guidelines.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">When partnering with creators, it is important to consider their established audience, content quality, and aligned values.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Influencer laws, such as the Coogan law, help protect child creators by requiring a percentage of their earnings to go into a trust account.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">AI-generated children may impact content creation, but human creators offer authenticity and a connection that AI lacks.</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pocket.Watch prioritizes the well-being of child creators and works to minimize their involvement in commercial aspects of the work.</span></li> </ul> <p><strong>Chapters:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>[00:00]</b><span style="font-weight: 400;"> Introduction and Overview</span></li> <li style="font-weight: 400;" aria-level="1"><b>[01:03]</b><span style="font-weight: 400;"> Concerns about Influencer Videos and Disclosures</span></li> <li style="font-weight: 400;" aria-level="1"><b>[02:52]</b><span style="font-weight: 400;"> Pocket.Watch: A Modern Kids Media Company</span></li> <li style="font-weight: 400;" aria-level="1"><b>[04:15]</b><span style="font-weight: 400;"> Angela Tiffin’s Role and Experience at K.R.U.</span></li> <li style="font-weight: 400;" aria-level="1"><b>[06:07]</b><span style="font-weight: 400;"> The Rise of Child Creators and Finding Partners</span></li> <li style="font-weight: 400;" aria-level="1"><b>[09:30]</b><span style="font-weight: 400;"> Protecting Child Creators and Vetting Families</span></li> <li style="font-weight: 400;" aria-level="1"><b>[12:49]</b><span style="font-weight: 400;"> Influencer Laws: Coogan Law and Related Legislation</span></li> <li style="font-weight: 400;" aria-level="1"><b>[15:37]</b><span style="font-weight: 400;"> Providing Disclaimers and Protecting Creators</span></li> <li style="font-weight: 400;" aria-level="1"><b>[17:34]</b><span style="font-weight: 400;"> The Impact of AI-Generated Children on Content Creation</span></li> <li style="font-weight: 400;" aria-level="1"><b>[19:01]</b><span style="font-weight: 400;"> Prioritizing the Well-being of Child Creators</span></li> <li style="font-weight: 400;" aria-level="1"><b>[20:24]</b><span style="font-weight: 400;"> Conclusion and Call to Action</span></li> </ul> <p><b>Mentioned in this episode:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://bbbprograms.org/media-center/dd/vlad-and-niki"><span style="font-weight: 400;">CARU Finds YouTube Channel “Vlad and Niki” in Violation of its Advertising Guidelines; Recommends Disclosure Modifications</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://bbbprograms.org/OnlineArchive"><span style="font-weight: 400;">Subscribe to the Online Archive</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://bbbprograms.org/programs/all-programs/children's-advertising-review-unit/Ad-Guidelines"><span style="font-weight: 400;">CARU’s Advertising Guidelines</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://assets.bbbprograms.org/docs/default-source/caru/2024_caru_ai-compliance-warning_final.pdf?_gl=1*2prw8j*_gcl_au*MTk0OTI2ODMzMi4xNzE0MDU0NDE2*_ga*NTY0NDYwMTE4LjE2NjgwMjY1NDg.*_ga_FXP6NWPNYM*MTcyMTc0MTMyMi4yNDUuMS4xNzIxNzQxNzkyLjYwLjAuMA..*_ga_BM4RBEEQ37*MTcyMTc0MTMyMi4yMTQuMS4xNzIxNzQxNzkzLjAuMC4w&_ga=2.85486745.1885796159.1721653798-564460118.1668026548"><span style="font-weight: 400;">Compliance Warning: AI in Child-Directed Advertising and Data Collection</span></a></li> </ul> <p> </p> </div> <footer class="entry-meta"> </footer> <hr/> </article> <nav class="navigation post-navigation" role="navigation"> <h1 class="screen-reader-text">Post navigation</h1> <div class="nav-links"> <a href="https://betterbusiness.blubrry.com/2024/08/07/ai-is-everywhere-what-about-advertising/" rel="prev"><span class="meta-nav">←</span> AI is Everywhere: What about advertising?</a> <a href="https://betterbusiness.blubrry.com/2024/09/18/making-sense-of-ai-governance/" rel="next">Making Sense 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