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</nav> </div> <div class="container full-content"> <div id="main" class="content-area"> <div id="content" class="site-content" role="main"> <h3>Category Archives: The Ad Watchers Show Notes</h3> <article id="post-3441" class="post-3441 post type-post status-publish format-standard hentry category-aw_shownotes tag-ad-industry-standards tag-advertising-self-regulation tag-nad-appeals tag-narb"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://betterbusiness.blubrry.com/2023/09/13/episode-show-notes-what-is-the-appeal-of-an-appeal-getting-to-know-narb/" rel="bookmark">Episode Show Notes: What is the Appeal of an Appeal? Getting to Know NARB</a> </h1> <hr/> <div class="entry-meta"> <span class="date"><a href="https://betterbusiness.blubrry.com/2023/09/13/episode-show-notes-what-is-the-appeal-of-an-appeal-getting-to-know-narb/" title="Permalink to Episode Show Notes: What is the Appeal of an Appeal? Getting to Know NARB" rel="bookmark"><time class="entry-date" datetime="2023-09-13T09:00:14-04:00">September 13, 2023</time></a></span><span class="categories-links"><a href="https://betterbusiness.blubrry.com/category/aw_shownotes/" rel="category tag">The Ad Watchers Show Notes</a></span><span class="tags-links"><a href="https://betterbusiness.blubrry.com/tag/ad-industry-standards/" rel="tag">Ad Industry Standards</a>, <a href="https://betterbusiness.blubrry.com/tag/advertising-self-regulation/" rel="tag">Advertising Self-Regulation</a>, <a href="https://betterbusiness.blubrry.com/tag/nad-appeals/" rel="tag">NAD Appeals</a>, <a href="https://betterbusiness.blubrry.com/tag/narb/" rel="tag">narb</a></span><span class="author vcard"><a class="url fn n" href="https://betterbusiness.blubrry.com" title="View all posts by BBB National Programs" rel="author">BBB National Programs</a></span> </div> <hr/> </header> <div class="entry-content"> <p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-3438" src="https://www.accountabilitystudio.org/wp-content/uploads/2023/09/AdWatchers_S3E6_Blubrry.png" alt="" width="768" height="384" srcset="https://betterbusiness.blubrry.com/wp-content/uploads/2023/09/AdWatchers_S3E6_Blubrry.png 768w, https://betterbusiness.blubrry.com/wp-content/uploads/2023/09/AdWatchers_S3E6_Blubrry-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></p> <p><span style="font-weight: 400;">On this episode of Ad Watchers, host Daniel Range, Attorney at the </span><a href="https://bbbprograms.org/programs/all-programs/national-advertising-division"><span style="font-weight: 400;">National Advertising Division (NAD)</span></a><span style="font-weight: 400;">, is joined by an all-star team from the </span><a href="https://bbbprograms.org/programs/all-programs/national-advertising-review-board"><span style="font-weight: 400;">National Advertising Review Board (NARB)</span></a><span style="font-weight: 400;">, BBB Programs. Ken Plevan, Chair, Heather Hippsley, Vice-Chair, and Saveeta Dhanai, Manager, all gather to discuss who makes up the National Advertising Review Board (N ARB) and the role this organization plays in the advertising self-regulation space. </span></p> <p><span style="font-weight: 400;">Dan leads the conversation by asking Ken to give listeners a general overview of the NARB and its function. Ken begins by reminding us that NARB is informal and voluntary. Companies participating in the NAD process who are unhappy with the decision issued have an opportunity to appeal, which is done through NARB. Unsatisfied NAD participants can ask their colleagues within the industry to tell them whether what they are doing is right, wrong, or defensible. This request transforms into a review board comprised of five industry peers.</span></p> <p style="text-align: center;"><a href="https://www.accountabilitystudio.org/?p=3436&preview=true"><img decoding="async" class="alignnone size-full wp-image-2670" src="https://www.accountabilitystudio.org/wp-content/uploads/2021/07/Button.jpg" alt="" width="370" height="87" srcset="https://betterbusiness.blubrry.com/wp-content/uploads/2021/07/Button.jpg 370w, https://betterbusiness.blubrry.com/wp-content/uploads/2021/07/Button-300x71.jpg 300w" sizes="(max-width: 370px) 100vw, 370px" /></a></p> <p> <a href="https://betterbusiness.blubrry.com/2023/09/13/episode-show-notes-what-is-the-appeal-of-an-appeal-getting-to-know-narb/#more-3441" class="more-link">Continue reading <span class="screen-reader-text">Episode Show Notes: What is the Appeal of an Appeal? Getting to Know NARB</span> <span class="meta-nav">→</span></a></p> </div> <footer class="entry-meta"> </footer> <hr/> </article> <article id="post-3397" class="post-3397 post type-post status-publish format-standard hentry category-aw_shownotes tag-ad-watchers tag-nad tag-nad-process tag-national-advertising-division"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://betterbusiness.blubrry.com/2023/08/09/episode-show-notes-the-nad-top-10-did-you-know/" rel="bookmark">Episode Show Notes: The NAD Top 10 — Did you know?</a> </h1> <hr/> <div class="entry-meta"> <span class="date"><a href="https://betterbusiness.blubrry.com/2023/08/09/episode-show-notes-the-nad-top-10-did-you-know/" title="Permalink to Episode Show Notes: The NAD Top 10 — Did you know?" rel="bookmark"><time class="entry-date" datetime="2023-08-09T09:00:42-04:00">August 9, 2023</time></a></span><span class="categories-links"><a href="https://betterbusiness.blubrry.com/category/aw_shownotes/" rel="category tag">The Ad Watchers Show Notes</a></span><span class="tags-links"><a href="https://betterbusiness.blubrry.com/tag/ad-watchers/" rel="tag">Ad Watchers</a>, <a href="https://betterbusiness.blubrry.com/tag/nad/" rel="tag">NAD</a>, <a href="https://betterbusiness.blubrry.com/tag/nad-process/" rel="tag">nad process</a>, <a href="https://betterbusiness.blubrry.com/tag/national-advertising-division/" rel="tag">national advertising division</a></span><span class="author vcard"><a class="url fn n" href="https://betterbusiness.blubrry.com" title="View all posts by BBB National Programs" rel="author">BBB National Programs</a></span> </div> <hr/> </header> <div class="entry-content"> <p><img decoding="async" class="alignnone size-full wp-image-3393" src="https://www.accountabilitystudio.org/wp-content/uploads/2023/08/AdWatchers_S3E5_Blubrry.png" alt="" width="768" height="384" srcset="https://betterbusiness.blubrry.com/wp-content/uploads/2023/08/AdWatchers_S3E5_Blubrry.png 768w, https://betterbusiness.blubrry.com/wp-content/uploads/2023/08/AdWatchers_S3E5_Blubrry-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></p> <p><span style="font-weight: 400;">On this episode of the Ad Watchers dynamic duo, Annie Ugurlayan and Dan</span> <span style="font-weight: 400;">Range decide to address misperceptions and misconceptions about the </span><a href="https://bbbprograms.org/programs/all-programs/national-advertising-division"><span style="font-weight: 400;">National Advertising Division (NAD)</span></a><span style="font-weight: 400;">. As the Assistant Director and an attorney of the program, the two tackle the top 10 of the most common misunderstandings that new and not-so-new participants tend to have about NAD and the challenge process.</span><span style="font-weight: 400;"><br /> </span></p> <p><span style="font-weight: 400;">Annie admits to listeners that their list may not be as exciting as David Letterman’s top 10 list from Sioux City, Iowa; however, Dan ensures that their top 10 will be on par. Dan kicks us off with the number one source of confusion that participants in NAD proceedings often have. That boils down to understanding the scope of NAD’s review.</span><span style="font-weight: 400;"><br /> </span></p> <p><b>2:35-</b><span style="font-weight: 400;"> To begin, Dan reminds listeners that NAD looks at truth and accuracy. Since advertising is all about messaging, NAD seeks to understand the intent behind an advertiser’s message to the consumer. What is the advertiser conveying to its audience? Then NAD looks to answer whether the message is true or false. With that being the case, Dan advises challengers to identify the specific messages or claims they are challenging, both express and implied.</span></p> <p> <a href="https://betterbusiness.blubrry.com/2023/08/09/episode-show-notes-the-nad-top-10-did-you-know/#more-3397" class="more-link">Continue reading <span class="screen-reader-text">Episode Show Notes: The NAD Top 10 — Did you know?</span> <span class="meta-nav">→</span></a></p> </div> <footer class="entry-meta"> </footer> <hr/> </article> <article id="post-3369" class="post-3369 post type-post status-publish format-standard hentry category-aw_shownotes tag-advertising-to-kids tag-childrens-advertising-review-unit tag-advertising-to-children tag-caru tag-childrens-advertising tag-childrens-advertising-regulation"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://betterbusiness.blubrry.com/2023/07/12/ad-watchers-advertising-to-kids/" rel="bookmark">Episode Show Notes: A Different Playing Field. How is Advertising to Kids Different?</a> </h1> <hr/> <div class="entry-meta"> <span class="date"><a href="https://betterbusiness.blubrry.com/2023/07/12/ad-watchers-advertising-to-kids/" title="Permalink to Episode Show Notes: A Different Playing Field. How is Advertising to Kids Different?" rel="bookmark"><time class="entry-date" datetime="2023-07-12T06:19:48-04:00">July 12, 2023</time></a></span><span class="categories-links"><a href="https://betterbusiness.blubrry.com/category/aw_shownotes/" rel="category tag">The Ad Watchers Show Notes</a></span><span class="tags-links"><a href="https://betterbusiness.blubrry.com/tag/advertising-to-kids/" rel="tag">“advertising to kids”</a>, <a href="https://betterbusiness.blubrry.com/tag/childrens-advertising-review-unit/" rel="tag">“children’s advertising review unit”</a>, <a href="https://betterbusiness.blubrry.com/tag/advertising-to-children/" rel="tag">advertising to children</a>, <a href="https://betterbusiness.blubrry.com/tag/caru/" rel="tag">CARU</a>, <a href="https://betterbusiness.blubrry.com/tag/childrens-advertising/" rel="tag">children’s advertising</a>, <a href="https://betterbusiness.blubrry.com/tag/childrens-advertising-regulation/" rel="tag">children’s advertising regulation</a></span><span class="author vcard"><a class="url fn n" href="https://betterbusiness.blubrry.com" title="View all posts by BBB National Programs" rel="author">BBB National Programs</a></span> </div> <hr/> </header> <div class="entry-content"> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-3370" src="https://www.accountabilitystudio.org/wp-content/uploads/2023/07/AdWatchers_S3E4_Blubrry.png" alt="" width="768" height="384" srcset="https://betterbusiness.blubrry.com/wp-content/uploads/2023/07/AdWatchers_S3E4_Blubrry.png 768w, https://betterbusiness.blubrry.com/wp-content/uploads/2023/07/AdWatchers_S3E4_Blubrry-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></p> <p><span style="font-weight: 400;">This week on Ad Watchers, hosts Dan Range, an attorney at the </span><a href="https://bbbprograms.org/programs/all-programs/national-advertising-division"><span style="font-weight: 400;">National Advertising Division (NAD)</span></a><span style="font-weight: 400;">, and Annie Ugurlayan, NAD’s Assistant Director, are joined by Rukiya Bonner, the director of the </span><a href="https://bbbprograms.org/programs/all-programs/children's-advertising-review-unit"><span style="font-weight: 400;">Children’s Advertising Review Unit (CARU)</span></a><span style="font-weight: 400;">. This unit is a sister organization to NAD under the </span><a href="https://bbbprograms.org/"><span style="font-weight: 400;">BBB National Programs</span></a><span style="font-weight: 400;"> umbrella. It exists to help companies comply with guidelines that protect children from deceptive advertising and ensure that children’s data is collected responsibly. In this episode, the three discuss the extra care required when advertising to children versus adults.</span></p> <p> <a href="https://betterbusiness.blubrry.com/2023/07/12/ad-watchers-advertising-to-kids/#more-3369" class="more-link">Continue reading <span class="screen-reader-text">Episode Show Notes: A Different Playing Field. How is Advertising to Kids Different?</span> <span class="meta-nav">→</span></a></p> </div> <footer class="entry-meta"> </footer> <hr/> </article> <article id="post-3344" class="post-3344 post type-post status-publish format-standard hentry category-aw_shownotes tag-1-claims tag-ad-law-podcast tag-puffery"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://betterbusiness.blubrry.com/2023/06/14/episode-show-notes-its-not-puffery-1-claims/" rel="bookmark">Episode Show Notes: It’s Not Puffery. Do You Have the Evidence to Be #1?</a> </h1> <hr/> <div class="entry-meta"> <span class="date"><a href="https://betterbusiness.blubrry.com/2023/06/14/episode-show-notes-its-not-puffery-1-claims/" title="Permalink to Episode Show Notes: It’s Not Puffery. Do You Have the Evidence to Be #1?" rel="bookmark"><time class="entry-date" datetime="2023-06-14T08:10:39-04:00">June 14, 2023</time></a></span><span class="categories-links"><a href="https://betterbusiness.blubrry.com/category/aw_shownotes/" rel="category tag">The Ad Watchers Show Notes</a></span><span class="tags-links"><a href="https://betterbusiness.blubrry.com/tag/1-claims/" rel="tag">#1 claims</a>, <a href="https://betterbusiness.blubrry.com/tag/ad-law-podcast/" rel="tag">ad law podcast</a>, <a href="https://betterbusiness.blubrry.com/tag/puffery/" rel="tag">Puffery</a></span><span class="author vcard"><a class="url fn n" href="https://betterbusiness.blubrry.com" title="View all posts by BBB National Programs" rel="author">BBB National Programs</a></span> </div> <hr/> </header> <div class="entry-content"> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-3345" src="https://www.accountabilitystudio.org/wp-content/uploads/2023/06/AdWatchers_Blubrry_S3E3.png" alt="It’s Not Puffery. Do You Have the Evidence to Be #1" width="768" height="384" srcset="https://betterbusiness.blubrry.com/wp-content/uploads/2023/06/AdWatchers_Blubrry_S3E3.png 768w, https://betterbusiness.blubrry.com/wp-content/uploads/2023/06/AdWatchers_Blubrry_S3E3-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></p> <p><span style="font-weight: 400;">In the latest episode of Ad Watchers, hosts Dan Range, an attorney at the </span><a href="https://bbbprograms.org/programs/all-programs/national-advertising-division" target="_blank" rel="noopener"><span style="font-weight: 400;">National Advertising Division (NAD)</span></a><span style="font-weight: 400;">, and Annie Ugurlayan, NAD’s Assistant Director, discuss the different types of #1 claims and what is needed to substantiate them. How do advertisers prove their product is the best?</span></p> <p> <a href="https://betterbusiness.blubrry.com/2023/06/14/episode-show-notes-its-not-puffery-1-claims/#more-3344" class="more-link">Continue reading <span class="screen-reader-text">Episode Show Notes: It’s Not Puffery. Do You Have the Evidence to Be #1?</span> <span class="meta-nav">→</span></a></p> </div> <footer class="entry-meta"> </footer> <hr/> </article> <article id="post-3325" class="post-3325 post type-post status-publish format-standard hentry category-aw_shownotes tag-environmental-claims tag-esg-claims tag-green-claims"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://betterbusiness.blubrry.com/2023/05/10/episode-show-notes-its-not-easy-being-green-whats-next-in-esg/" rel="bookmark">Episode Show Notes: It’s Not Easy Being Green. What’s Next in ESG?</a> </h1> <hr/> <div class="entry-meta"> <span class="date"><a href="https://betterbusiness.blubrry.com/2023/05/10/episode-show-notes-its-not-easy-being-green-whats-next-in-esg/" title="Permalink to Episode Show Notes: It’s Not Easy Being Green. What’s Next in ESG?" rel="bookmark"><time class="entry-date" datetime="2023-05-10T08:09:04-04:00">May 10, 2023</time></a></span><span class="categories-links"><a href="https://betterbusiness.blubrry.com/category/aw_shownotes/" rel="category tag">The Ad Watchers Show Notes</a></span><span class="tags-links"><a href="https://betterbusiness.blubrry.com/tag/environmental-claims/" rel="tag">environmental claims</a>, <a href="https://betterbusiness.blubrry.com/tag/esg-claims/" rel="tag">esg claims</a>, <a href="https://betterbusiness.blubrry.com/tag/green-claims/" rel="tag">Green Claims</a></span><span class="author vcard"><a class="url fn n" href="https://betterbusiness.blubrry.com" title="View all posts by BBB National Programs" rel="author">BBB National Programs</a></span> </div> <hr/> </header> <div class="entry-content"> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-3321" src="https://www.accountabilitystudio.org/wp-content/uploads/2023/05/Ad-Watchers-S3E2_Blubrry.png" alt="" width="768" height="384" srcset="https://betterbusiness.blubrry.com/wp-content/uploads/2023/05/Ad-Watchers-S3E2_Blubrry.png 768w, https://betterbusiness.blubrry.com/wp-content/uploads/2023/05/Ad-Watchers-S3E2_Blubrry-300x150.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></p> <p><span data-preserver-spaces="true">In this episode of Ad Watchers, </span><a class="editor-rtfLink" href="https://bbbprograms.org/programs/all-programs/national-advertising-division" target="_blank" rel="noopener"><span data-preserver-spaces="true">National Advertising Division (NAD)</span></a><span data-preserver-spaces="true"> Assistant Director Annie Ugurlayan and attorney Dan Range are joined by a familiar personality to discuss claim substantiation for green claims. Former Ad Watchers host—and current Legal Director at </span><a class="editor-rtfLink" href="https://www.thecloroxcompany.com/" target="_blank" rel="noopener"><span data-preserver-spaces="true">The Clorox Company</span></a><span data-preserver-spaces="true">—La Toya Sutton, returns to share insight on her approach to ensuring responsible advertising of brands’ environmental impact.</span></p> <p> <a href="https://betterbusiness.blubrry.com/2023/05/10/episode-show-notes-its-not-easy-being-green-whats-next-in-esg/#more-3325" class="more-link">Continue reading <span class="screen-reader-text">Episode Show Notes: It’s Not Easy Being Green. 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