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Garrett Goldfield, User Experience Specialist at Nielsen Norman Group
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src="https://media.nngroup.com/media/people/photos/20211213_Vegas-garrett.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/people/photos/20211213_Vegas-garrett.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/people/photos/20211213_Vegas-garrett.jpg.1200x1200_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <p>Garrett Goldfield is a Senior User Experience Specialist at Nielsen Norman Group with 20 years of practical experience.</p> <p>Previously at Intuit, Garrett managed the User-Centered Design (UCD) group for Intuit's Tax Division. He focused on incorporating UCD processes into the lifecycle of Intuit’s TurboTax software and Web applications. In addition, his work in contextual help systems drove the design of Turbotax help systems and resulted in a Patent.</p> <p>At Nielsen Norman Group, Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care, financial, media, telecommunications, education, art and non-profits, as well as highly specialized B2B sites.</p> <p>He has published original research in journals, proceedings and at several conferences, including: Usability Professionals Association, Institute for International Research, HCI International, SIGCHI, and Northern California Association for Behavioral Analysis. Garrett co-founded and chaired the San Diego chapter of SIGCHI. Garrett has also consulted to the UCD curriculum at National University.</p> <p>Prior to working at Intuit Inc., Goldfield worked at General Electric Information Systems Division where he conducted ground-breaking work in the area of e-commerce interactions for web marketplace transactions and at The Aerospace Corporation where he pioneered standards for the presentation of HCI telemetry data for Space and Naval Warfare Systems Command.</p> <p>Goldfield's research has focused on the areas of usability testing, contextual inquiry and ethnographic user studies. In addition he has published and presented information on the cost justification/return on investment of usability practices, brainstorming methodologies, analysis and interpretation of qualitative user data.</p> </div> </div> </div> </section> <section class="padded collapsable-content"> <div class="wrapper"> <h2 class="only small large desktop heading-large">Courses taught by Garrett</h2> <h2 class="only mobile neutral collapse-link heading-large"><span class="icon fa fa-caret-right"></span> Courses taught by Garrett</h2> <div class="collapsable mobile collapsed"> <ul class="three column grid tiles my-2"> <li class="outline course tile"> <a href="/courses/application-ux/"> <header> <h3 class="heading-medium"><strong>Application Design for Web and Desktop</strong></h3> </header> <div class="content"><p>Components, design patterns, workflows, and ways of interacting with complex data</p></div> </a> </li> <li class="outline course tile"> <a href="/courses/customer-journey-management/"> <header> <h3 class="heading-medium"><strong>Customer-Journey Management</strong></h3> </header> <div class="content"><p>Build a crossfunctional journey-centric design approach that scales</p></div> </a> </li> <li class="outline course tile"> <a href="/courses/information-architecture/"> <header> <h3 class="heading-medium"><strong>Information Architecture</strong></h3> </header> <div class="content"><p>Organize and structure information to improve findability and discoverability</p></div> </a> </li> <li class="outline course tile"> <a href="/courses/measuring-ux/"> <header> <h3 class="heading-medium"><strong>Measuring UX and ROI</strong></h3> </header> <div class="content"><p>Use metrics from quantitative research to demonstrate value</p></div> </a> </li> <li class="outline course tile"> <a href="/courses/personas/"> <header> <h3 class="heading-medium"><strong>Personas: Turn User Data Into User-Centered Design</strong></h3> </header> <div class="content"><p>Create, maintain, and utilize personas throughout the UX design process</p></div> </a> </li> <li class="outline course tile"> <a href="/courses/human-mind/"> <header> <h3 class="heading-medium"><strong>The Human Mind and Usability</strong></h3> </header> <div class="content"><p>Use psychology to predict and explain how your customers think and act</p></div> </a> </li> <li class="outline course tile"> <a href="/courses/one-person-ux-team/"> <header> <h3 class="heading-medium"><strong>The One-Person UX Team</strong></h3> </header> <div class="content"><p>Maximize your impact as the sole UX professional in your organization with these strategies</p></div> </a> </li> <li class="outline course tile"> <a href="/courses/usability-testing/"> <header> <h3 class="heading-medium"><strong>Usability Testing</strong></h3> </header> <div class="content"><p>Plan, conduct, and analyze your own studies, whether in person or remote</p></div> </a> </li> <li class="outline course tile"> <a href="/courses/ux-basic-training/"> <header> <h3 class="heading-medium"><strong>UX Basic Training</strong></h3> </header> <div class="content"><p>Foundational concepts that everyone should know</p></div> </a> </li> <li class="outline course tile"> <a href="/courses/roadmaps/"> <header> <h3 class="heading-medium"><strong>UX Roadmaps</strong></h3> </header> <div class="content"><p>Set a strategic, practical plan to align, prioritize, and communicate UX work.</p></div> </a> </li> <li class="outline course tile"> <a href="/courses/writing/"> <header> <h3 class="heading-medium"><strong>Writing Compelling Digital Copy</strong></h3> </header> <div class="content"><p>Use UX writing to shape your content to meet your readers' needs</p></div> </a> </li> </ul> </div> </div> </section> <section class="collapsable-content m-pb-6"> <div class="wrapper"> <h2 class="only small large desktop mb-2 heading-large">Publications</h2> <h2 class="only mobile neutral collapse-link heading-large"><span class="icon fa fa-caret-right"></span> Publications</h2> <div class="collapsable mobile collapsed"> <div class="twelve column grid"> <div class="eight wide"> <h3 class="mb-2 heading-medium">Articles and Videos</h3> <ul class="no-bullet publications"> <li class="video publication teaser"> <a href="/videos/simple-clear-language-improves-ux/"> <div class="fixed two column grid"> <div class="content"> <p class="title">Simple, Clear Language Improves UX</p> <p> <time>May 6, 2022</time> </p> <p class="description">Complex content slows down users and distracts from task performance, thus degrading the user experience. Clear language facilitates comprehension. It's that simple.</p> </div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Simple_Clear_Language_Improves_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Simple_Clear_Language_Improves_UX_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Simple_Clear_Language_Improves_UX_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </div> </div> </a> </li> <li class="video publication teaser"> <a href="/videos/short-term-memory-ui-design/"> <div class="fixed two column grid"> <div class="content"> <p class="title">Short-Term Memory Limitations Impact User Interface Design</p> <p> <time>October 8, 2021</time> </p> <p class="description">People can only hold a small amount of information in their short-term memory, which fades fast. These facts impact most aspects of screen design and dictate many usability guidelines.</p> </div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/ShortTermMemory.jpeg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/ShortTermMemory.jpeg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/ShortTermMemory.jpeg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </div> </div> </a> </li> <li class="video publication teaser"> <a href="/videos/document-ux-methods/"> <div class="fixed two column grid"> <div class="content"> <p class="title">Identify and Document Your UX Methods</p> <p> <time>August 20, 2021</time> </p> <p class="description">For each research or design method you employ, create a document that defines this method and can be used to educate other team members on UX activities.</p> </div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/IdentifyDocumentMethodology.jpeg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/IdentifyDocumentMethodology.jpeg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/IdentifyDocumentMethodology.jpeg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </div> </div> </a> </li> <li class="video publication teaser"> <a href="/videos/partner-with-other-research-teams/"> <div class="fixed two column grid"> <div class="content"> <p class="title">Partner with Other Research Teams in Your Organization</p> <p> <time>August 6, 2021</time> </p> <p class="description">To gain a holistic picture of your users, exchange data with the non-UX teams in your company who are collecting other forms of customer data, besides the user research you do yourself. You gain; they gain.</p> </div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/nonUXresearch.jpeg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/nonUXresearch.jpeg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/nonUXresearch.jpeg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </div> </div> </a> </li> <li class="video publication teaser"> <a href="/videos/starting-new-ux-project/"> <div class="fixed two column grid"> <div class="content"> <p class="title">Starting a New UX Project</p> <p> <time>March 26, 2021</time> </p> <p class="description">At the beginning of a new project, identify the level of UX effort needed, and the key deliverables you aim to produce. Identify known and missing knowledge about users and tasks to uncover gaps before they bite you.</p> </div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Starting_a_New_UX_Project_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Starting_a_New_UX_Project_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Starting_a_New_UX_Project_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </div> </div> </a> </li> <li class="video publication teaser"> <a href="/videos/benchmark-usability-testing/"> <div class="fixed two column grid"> <div class="content"> <p class="title">Benchmark Usability Testing</p> <p> <time>March 5, 2021</time> </p> <p class="description">Benchmark studies measure one or more KPIs (key performance indicators) of a user interface so that you can tell whether a redesign has measurably better (or worse) usability.</p> </div> <div class="media"> <img loading="lazy" src="https://media.nngroup.com/media/videos/thumbnails/Benchmark_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/videos/thumbnails/Benchmark_Usability_Testing_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/videos/thumbnails/Benchmark_Usability_Testing_Thumbnail.jpg.1300x728_q75_autocrop_crop-smart_upscale.jpg 2x" alt=""> <div class="overlay"> <span class="color icon fab fa-youtube"></span> </div> </div> </div> </a> </li> </ul> <p class="my-0"><a href="/articles/author/garrett-goldfield/">More articles and videos by Garrett Goldfield</a></p> </div> <div class="panel four wide"> </div> </div> </div> </div> </section> <section class="padded collapsable-content"> <div class="wrapper"> <h2 class="only small large desktop mb-2 heading-large">More about Garrett</h2> <h2 class="only mobile neutral collapse-link heading-large"><span class="icon fa fa-caret-right"></span> More about Garrett</h2> <div class="collapsable mobile collapsed"> <div class="three column grid"> <div> <h3 class="mb-2 heading-medium">Experience</h3> <ul class="no-bullet"> <li class="mb-2"> <strong>Intuit Inc.</strong><br> <em>User Centered Design Manager</em> </li> <li class="mb-2"> <strong>The Aerospace Corporation</strong><br> <em>Human Factors Engineer</em> </li> <li class="mb-2"> <strong>General Electric</strong><br> <em>Usability Specialist</em> </li> </ul> </div> <div> <h3 class="mb-2 heading-medium">Education</h3> <ul class="no-bullet"> <li class="mb-2"> <strong>B.A. in Psychology</strong><br> <em>University of California, Santa Barbara</em> </li> </ul> </div> </div> </div> </div> </section> </main> <footer class="footer"> <div class="wrapper row"> <div class="subscribe"> <h2 class="title-large">Subscribe to Our 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