Writing Compelling Digital Copy | NN/g Training Course

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class="enroll-anchor"> <a href="#enroll-list" class="button-fill button-small button-interaction reverse">Enroll Now</a> </div> </div> </header> <main id="main"> <div class="wrapper columns-container"> <div class="column-1 description"> <section class="content introduction"> <h2 class="title-small">Use UX writing to shape your content to meet your readers' needs</h2> <p>You can write clear, easy-to-consume information by developing a deep understanding of how people read online. People rarely read digital content linearly or completely. (If you're doing so now, you're a rare exception!)</p> <p>Building your UX writing skills will encourage people to read your content and increase desirable behaviors (like purchasing, registering, or sharing information).</p> </section> <section class="content who-should-attend content"> <h2 class="title-small">Who Should Attend</h2> <ul> <li><strong>UX professionals </strong>who want to improve their UX writing skills and the copy they write</li> <li><strong>UX writers </strong>who want a research-backed understanding of how people perceive and process information online </li> <li><strong>Other professionals</strong> who create user-focused content</li> </ul> </section> <section class="course-objectives"> <div class="accordion"> <div class="accordion-title-container"> <h2 class="title-small">What You'll Learn</h2> </div> <div class="accordion-content"> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">01</span> Understand how people read digital content </summary> <div class="content"> <ul> <li>Common online reading and scanning patterns </li> <li>Research findings from eyetracking and user testing</li> <li>How people read online</li> <li>What content people skip, and why</li> <li>What UX writers need to know</li> </ul> </div> </details> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">02</span> Write better articles, blogs, UI copy, and microcontent </summary> <div class="content"> <ul> <li>Crafting copy that persuades and sells</li> <li>Defining and applying a consistent tone</li> <li>Writing techniques that increase credibility and trust</li> <li>Testing and evaluating your content</li> <li>Writing in plain language for better accessibility and inclusivity</li> </ul> </div> </details> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">03</span> Structure and format your content to support scanning </summary> <div class="content"> <ul> <li>Prioritizing information to increase findability </li> <li>Formatting to reduce information overload</li> <li>Strategies and tools for layering content</li> <li>Pairing written information with images, video, and audio</li> </ul> </div> </details> <details class="accordion-item numbered"> <summary class="heading-small"> <span class="number">04</span> Strategically craft UI copy and microcontent </summary> <div class="content"> <ul> <li>Page titles that attract attention and help users find information</li> <li>Headings and subheadings as a technique to encourage scrolling</li> <li>Writing effective summaries for complex content</li> <li>Links and action-focused copy that encourages clicks and taps</li> <li>Ongoing content evaluation and measurement</li> </ul> </div> </details> </div> </div> </section> <section class="content materials-included"> <h2 class="title-small">This Course Includes</h2> <ul> <li style="list-style-type:disc"><strong>Opportunities to practice</strong> rewriting, redesigning, and reorganizing content</li> <li style="list-style-type:disc">Free NN/g <strong>research report:</strong> <a href="http://www.nngroup.com/reports/how-people-read-web-eyetracking-evidence/" style="text-decoration:none">How People Read on the Web: The Eyetracking Evidence</a></li> <li style="list-style-type:disc"><strong>Reading list </strong>to continue your learning after the course</li> <li style="list-style-type:disc"><strong>Findings and video clips</strong> from our research</li> </ul> </section> <section class="instructors"> <div class="slider"> <div class="heading"> <h2 class="title-small">Learn From Industry Experts</h2> <button class="previous"><svg aria-label="shift list of instructors to the right" id="icon-next-svg" viewbox="0 0 16 16" width="20" fill="none" xmlns="http://www.w3.org/2000/svg" > <use href="#icon-open-nav" /> </svg></button> <button class="next"><svg aria-label="shift list of instructors to the left" id="icon-next-svg" viewbox="0 0 16 16" width="20" fill="none" xmlns="http://www.w3.org/2000/svg" > <use href="#icon-open-nav" /> </svg></button> </div> <ul> <li class="clickable-card course-instructor"> <a class="body-small" href="/people/garrett-goldfield/"> <img loading="lazy" src="https://media.nngroup.com/media/people/photos/20211213_Vegas-garrett.jpg.256x256_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/people/photos/20211213_Vegas-garrett.jpg.256x256_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/people/photos/20211213_Vegas-garrett.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg 2x" alt="" width="248" > <strong class="heading-small">Garrett Goldfield</strong> Senior User Experience Specialist </a> </li> <li class="clickable-card course-instructor"> <a class="body-small" href="/people/anna-kaley/"> <img loading="lazy" src="https://media.nngroup.com/media/people/photos/20181001_Raleigh-106.jpg.256x256_q75_autocrop_crop-smart_upscale.jpg" srcset="https://media.nngroup.com/media/people/photos/20181001_Raleigh-106.jpg.256x256_q75_autocrop_crop-smart_upscale.jpg, https://media.nngroup.com/media/people/photos/20181001_Raleigh-106.jpg.600x600_q75_autocrop_crop-smart_upscale.jpg 2x" alt="" width="248" > <strong class="heading-small">Anna Kaley</strong> Director of Consulting </a> </li> </ul> </div> </section> </div> <aside class="column-2"> <div class="sticky"> <section class="enroll-list" id="enroll-list"> <h2 class="heading-medium">Live Course Dates</h2> <div class="select-timezone"> <button class="link"> Timezone: <span class="timezone-name"></span> <svg aria-label="Change timezone" viewbox="0 0 16 16" width="20" fill="none" xmlns="http://www.w3.org/2000/svg" > <use href="#icon-open-nav" /> </svg> </button> <div class="field hidden"> <label for="timezone" class="visually-hidden">Timezone</label> <div class="timezone-autocomplete"> <input id="timezone" name="timezone" type="text" /> </div> </div> </div> <ul class="courses"> <li class="clickable-card course-tile"> <strong class="course-date heading-small"> <time datetime="2025-04-09" data-timestamp="1744210800000" data-date-format="MMMM d" > April 9 </time> </strong> <span class="course-time body-small"> <time datetime="2025-04-09 08:00" data-timestamp="1744210800000" > 08:00am </time> - <time datetime="2025-04-09 15:00" data-timestamp="1744236000000" > 15:00pm </time> </span> <span class="course-pricing body-small"> $1,125 USD until <time datetime="2025-03-15" data-timestamp="1742021999000" data-date-format="MMMM d" > March 15 </time> </span> <span class="bottom"> <span class="course-instructors body-small"> <span> <img alt="Instructor" loading="lazy" src="https://media.nngroup.com/media/people/photos/20211213_Vegas-garrett.jpg.64x64_q75_autocrop_crop-smart_upscale.jpg" width="32" > Garrett </span> </span> <a href="/training/register/487/?selected_course=W12" class="button-fill button-small button-interaction" >Enroll <span class="visually-hidden"> for the <time datetime="2025-04-09" data-timestamp="1744210800000" data-date-format="MMMM d" > April 9 </time> course </span> </a> </span> </li> <li class="clickable-card course-tile"> <strong class="course-date heading-small"> <time datetime="2025-05-31" data-timestamp="1748703600000" data-date-format="MMMM d" > May 31 </time> - <time datetime="2025-06-01" data-timestamp="1748790000000" data-date-format="MMMM d" > June 1 </time> </strong> <span class="course-time body-small"> <time datetime="2025-05-31 08:00" data-timestamp="1748703600000" > 08:00am </time> - <time datetime="2025-06-01 11:30" data-timestamp="1748802600000" > 11:30am </time> </span> <span class="course-pricing body-small"> $1,130 USD until <time datetime="2025-05-10" data-timestamp="1746860399000" data-date-format="MMMM d" > May 10 </time> </span> <span class="bottom"> <span class="course-instructors body-small"> <span> <img alt="Instructor" loading="lazy" src="https://media.nngroup.com/media/people/photos/20211213_Vegas-garrett.jpg.64x64_q75_autocrop_crop-smart_upscale.jpg" width="32" > Garrett </span> </span> <a href="/training/register/489/?selected_course=W12" class="button-fill button-small button-interaction" >Enroll <span class="visually-hidden"> for the <time datetime="2025-05-31" data-timestamp="1748703600000" data-date-format="MMMM d" > May 31 </time> - <time datetime="2025-06-01" data-timestamp="1748790000000" data-date-format="MMMM d" > June 1 </time> course </span> </a> </span> </li> </ul> </section> <section class="team-training-text"> <h2 class="label-large">Training a Team?</h2> <ul> <li><a href="/training/bulk-discounts/">Get Bulk Pricing</a> Discounts for buying 100+ course seats</li> <li><a href="/team-training/">Plan Private Team Training</a> Train on your schedule, online or in-person</li> </ul> </section> </div> </aside> </div> <section class="wrapper why-nng-container-course"> <h2 class="title-small">Why NN/g</h2> <ul class="why-nng-list"> <li class="why-nng-item--instructors"> <strong>Expert instructors</strong> who present their own content </li> <li class="why-nng-item--slides"> <strong>Course slides</strong> in a downloadable PDF </li> <li class="why-nng-item--guidance"> <strong>Practical guidance</strong> with actionable steps </li> <li class="why-nng-item--network"> <strong>Private network</strong> of UX professionals on Slack </li> <li class="why-nng-item--live"> <strong>Live interaction</strong> with your instructors and peers </li> <li class="why-nng-item--discussions"> <strong>Discussion and Q&A</strong> opportunities with your instructor </li> </ul> </section> <section class="testimonials wrapper"> <div class="slider"> <div class="heading"> <h2 class="title-small">What People Say About This Course</h2> <button class="previous"> <svg aria-label="shift list of testimonials to the right" viewbox="0 0 16 16" width="20" fill="none" xmlns="http://www.w3.org/2000/svg" > <use href="#icon-open-nav" /> </svg> </button> <button class="next"> <svg aria-label="shift list of testimonials to the left" viewbox="0 0 16 16" width="20" fill="none" xmlns="http://www.w3.org/2000/svg" > <use href="#icon-open-nav" /> </svg> </button> </div> <ul class="testimonials-primary"> <li class="testimonial-card testimonial-card-text"> <figure> <blockquote> <p>I didn't know if I was going to like this course. The subject seemed obvious. I was wrong. I learned many actionable items I can implement today!</p> </blockquote> <figcaption> Jaycee <br>Jaycee Cary Design </figcaption> </figure> </li> <li class="testimonial-card testimonial-card-text"> <figure> <blockquote> <p>A terrific seminar! I am not a writer and as designer for the web this helped round out my skill set and strategies for working with content and others in my company.</p> </blockquote> <figcaption> Sarah <br>Lexmark International </figcaption> </figure> </li> <li class="testimonial-card testimonial-card-text"> <figure> <blockquote> <p>Loved this course. The fact that everything was backed by relevant and recent research really made this course hit home. Will definitely be taking what I learned back to revise our current copywriting and content strategy.</p> </blockquote> <figcaption> Marilyn <br>Aerotek </figcaption> </figure> </li> <li class="testimonial-card testimonial-card-text"> <figure> <blockquote> <p>This class is a deep and wide journey into the best way to write for our audiences. Very helpful content! I will go back to my job better equipped to write better and more effectively.</p> </blockquote> <figcaption> Jo <br>Hennepin County, Minnesota </figcaption> </figure> </li> </ul> </div> <ul class="testimonials-secondary"> <li> <figure> <blockquote> <p class="body-small">For me who does not actively work with writing/copy in my daily UX work, this is so great to be more confident in all matters concerning text. Instead of just winging it most of the time, I can now actually apply some theories and research-backed conclusions.</p> </blockquote> <figcaption> <span class="body-large author-name">Andreas</span> <span class="body-small author-company">Volvo Car Corporation</span> </figcaption> </figure> </li> <li> <figure> <blockquote> <p class="body-small">Great cadence of topics that cover all of the "nebulous" areas of content strategy.</p> </blockquote> <figcaption> <span class="body-large author-name">Danielle</span> <span class="body-small author-company">iRobot</span> </figcaption> </figure> </li> <li> <figure> <blockquote> <p class="body-small">Practical advice that we can use straight away to improve our content.</p> </blockquote> <figcaption> <span class="body-large author-name">Anna</span> <span class="body-small author-company">Ilse of Man Government</span> </figcaption> </figure> </li> <li> <figure> <blockquote> <p class="body-small">Great reminders and takeaways. I can easily create a one pager for my team with these steps.</p> </blockquote> <figcaption> <span class="body-large author-name">Jessica</span> <span class="body-small author-company">Credit Karma</span> </figcaption> </figure> </li> </ul> </section> <section class="related-courses"> <div class="wrapper"> <h2 class="title-small">Related Courses</h2> <ul class="course-cards-simple"> <li class="course-card-simple clickable-card management " data-specialties='["management"]' data-formats='[]' > <img src="https://media.nngroup.com/media/courses/icons/Content_Strategy_and_Governance.svg" alt="" loading="lazy" height="100" width="100" /> <strong class="title heading-small"><a href="/courses/content-strategy/">Content Strategy and Governance</a></strong> <span class="body-small">Techniques and tools for implementing an actionable content strategy</span> <span class="ux-specialty management">management</span> </li> </ul> </div> </section> <div class="wrapper"> <div class="banner-certification-large"> <div class="certification-info"> <h2 class="title-large">UX Certification</h2> <p> UX Certification is an exam-based credential that reinforces learning and boosts credibility. Depending on the number of courses you take, you may be eligible for UX Certification or UX Master Certification. </p> <a href="/ux-certification/#benefits" class="button-fill">UX Certification Benefits</a> </div> <ol class="certification-steps"> <li class="certification-step"> <strong>Take Five Courses</strong> <p>Choose from 50+ live, online courses.</p> </li> <li class="certification-step"> <strong>Pass Five Online Exams</strong> <p>Take each online exam within 35 days of attending each course.</p> </li> <li class="certification-step"> <strong>Receive UX Certification</strong> <p>Once you qualify, you鈥檒l automatically receive your UX Certification.</p> </li> </ol> </div> </div> <section class="faq-section"> <div class="wrapper"> <div class="accordion"> <div class="accordion-title-container"> <h2 class="title-small">Frequently Asked Questions</h2> <span role="status" class="visually-hidden toggle-status" aria-live="polite" ></span> <button class="label-large link toggle-button" data-state="close" data-label-open="Collapse All" data-label-close="Expand All" > Expand All </button> </div> <div class="accordion-content"> <details class="accordion-item"> <summary class="heading-small"> How will I get the link to the Zoom meeting for the course? </summary> <div class="content"> <p>60 minutes before your course begins, your link will be available when you log into your <a href="/profile/">NN/g profile</a>.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Can I watch a recording of the course? </summary> <div class="content"> <p>Virtual courses are live events that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Will I be able to network and get to know other participants? </summary> <div class="content"> <p>You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> What equipment will I need to participate in NN/g live online courses? </summary> <div class="content"> <p>You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:</p> <ul> <li>A laptop or desktop (using a tablet is not recommended)</li> <li>A stable high-speed internet connection</li> <li>Speakers or headphones</li> <li>A microphone</li> <li>A webcam</li> </ul> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Do I really need a microphone and webcam? </summary> <div class="content"> <p>White it's possible to attend our virtual courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Do I have to download any software? </summary> <div class="content"> <p>All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.</p> <ul> <li><strong>Zoom</strong> is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the <a href="https://zoom.us/download">Zoom app</a>, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. <a href="https://zoom.us/test">Test your access to Zoom</a>.</li> <li><strong>Hightail</strong> will be used to share downloadable course materials (such as PDF copies of presentation slides). <a href="https://spaces.hightail.com/space/rexYEwnzBC">Test your access to Hightail</a>. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.</li> <li><strong>Google Drive</strong> apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. <a href="https://link.nngroup.com/test-google-access">Test your access to Google Docs</a>.</li> <li><a href="https://miro.com/"><strong>Miro</strong></a> is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.</li> </ul> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Will my internet connection be fast enough? </summary> <div class="content"> <p>You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 鈥∟N/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. <a href="https://www.speedtest.net/">Check your internet connection speed</a>.</p> </div> </details> <details class="accordion-item"> <summary class="heading-small"> Can I join from my phone or tablet? </summary> <div class="content"> <p>We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.</p> </div> </details> </div> </div> </div> </section> <div class="wrapper"> <div class="banner-team-training banner-link"> <picture> <source media="(min-resolution: 2x)" type="image/webp" srcset="https://media.nngroup.com/static/img/banners/home-team-training_2x.webp"> <source media="(min-resolution: 1x)" type="image/webp" srcset="https://media.nngroup.com/static/img/banners/home-team-training.webp"> <source media="(min-resolution: 2x)" type="image/jpeg" srcset="https://media.nngroup.com/static/img/banners/home-team-training_2x.jpg"> <source media="(min-resolution: 1x)" type="image/jpeg" srcset="https://media.nngroup.com/static/img/banners/home-team-training.jpg"> <img src="https://media.nngroup.com/static/img/banners/home-team-training_2x.jpg" width="607" alt="" loading="lazy" > </picture> <div class="text"> <h2 class="title-large">Private Team Training</h2> <p 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