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class="rich-text"> <h1 class="hero_header">National Partners</h1><div class="hero_content"><p>With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago. </p><p> </p><p>BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business. </p></div> </div> </div> </section> <div class="quick_actions"> <div class="container"> <div class="qa_box"> <button class="qa_button btn_red btn_outlined qa_open js_qa_toggle"> Quick actions </button> <button class="qa_button qa_close js_qa_toggle"> <span class="sr--only">Close quick actions menu</span> </button> <nav class="qa_nav"> <a 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col-md-10" data-sf-element="Column 2" data-placeholder-label="Center Column"> <div class="rich-text"> <h2 class="section_header content_under">Benefits</h2><div>National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising. They support our work as the leading voice for industry self-regulation.</div> </div> </div> <div id="MainContent_C009_Col02" class="sf_colsIn col-xs-12 col-md-1" data-sf-element="Column 3" data-placeholder-label="Right Column"> </div> </div> <div id="MainContent_C011_Col00" class="sf_colsIn cards_line mt_50" data-sf-element="Cards place" data-placeholder-label="Cards place"> <div class="hat_item card"> <h4 class="hat_heading">Access</h4> <span class="hat_text"> Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updates </span> </div> <div class="hat_item card"> <h4 class="hat_heading">Influence</h4> <span class="hat_text"> Shape the future of industry self-regulation through program committees, working groups, and more </span> </div> <div class="hat_item card"> <h4 class="hat_heading">Community</h4> <span class="hat_text"> Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior </span> </div> </div> </div> </section> <div class="geometric left bronze_bg"></div><section id="MainContent_C080_Col00" class="sf_colsIn bg_white" data-sf-element="Section" data-placeholder-label="Section content"><section class="partners_slider"> <div class="container"> <div class="slider_wrap"> <h3 class="section_header"> A few of our <span class="underlined">National Partners</span> </h3> <div id="MainContent_C081_Col00" class="sf_colsIn slider_box" data-sf-element="Partner logos" data-placeholder-label="Partner logos"> <div class="slider_item"> <img width="201" height="136" src="https://assets.bbbprograms.org/images/default-source/logos/national-partner-logos/osano.jpg?sfvrsn=88feec10_1" alt="Logo"/> </div> <div class="slider_item"> <img width="201" height="136" src="https://assets.bbbprograms.org/images/default-source/logos/national-partner-logos/purdy-smith.jpg?sfvrsn=73a9a435_1" alt="Logo"/> </div> <div class="slider_item"> <img width="201" 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<div id="MainContent_C102_Col00" class="sf_colsIn col-xs-12 col-md-5" data-sf-element="Column 1" data-placeholder-label="Column Left"> </div> <div id="MainContent_C102_Col01" class="sf_colsIn col-xs-12 col-md-2" data-sf-element="Column 2" data-placeholder-label="Column Middle"> <a href="https://bbbprograms.org/programs/all-programs/national-partner/CurrentNationalPartners" target="_blank" class="styled_button btn_darkblue "> <span>See All</span> </a> </div> <div id="MainContent_C102_Col02" class="sf_colsIn col-xs-12 col-md-5" data-sf-element="Column 3" data-placeholder-label="Column Right"> </div> </div> <div class="rich-text"> <p> </p> <p> </p> <p> </p> <p> </p> </div> </section><section id="MainContent_C016_Col00" class="sf_colsIn bg_beige" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C018_Col00" class="sf_colsIn container container_space_vertical_top" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h2 class="section_header">Committees & Working Groups</h2><hr class="styled_line line_400 line_bronze"> </div><div id="MainContent_C019_Col00" class="cards_line sf_colsIn" data-sf-element="Cards place" data-placeholder-label="Cards place"><div id="MainContent_C021_Col00" class="card sf_colsIn" data-sf-element="Card content" data-placeholder-label="Card content"> <div class="rich-text"> National Partners make an impact by serving on program committees and in working groups. These issue-specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you. </div> </div><div id="MainContent_C020_Col00" class="card sf_colsIn" data-sf-element="Card content" data-placeholder-label="Card content"> <a class="card_document" href="/programs/all-programs/national-partner/committees" target="_blank" rel="noopener noreferrer"> <div class="doc_heading">Join a Committee</div> <div class="doc_text"> Learn more </div> </a> <div class="rich-text"> <p> </p><p> </p><p> </p> </div> </div> </div> </div> </section><div class="geometric right red_bg"></div><section id="MainContent_C112_Col00" class="sf_colsIn bg_caru50" data-sf-element="Section" data-placeholder-label="Section content"><section class="hero"> <div id="MainContent_C113_Col00" class="container sf_colsIn" data-sf-element="Hero content" data-placeholder-label="Hero content"><section id="MainContent_C114_Col00" class="sf_colsIn bg_white" data-sf-element="Section" data-placeholder-label="Section content"> <div class="rich-text"> <p> </p> <p> </p> </div><div id="MainContent_C115_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainContent_C116_Col00" class="sf_colsIn col-lg-3" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="rich-text"> <a href="https://bbbprograms.org/programs/all-programs/children's-advertising-review-unit/caru50th" target="_blank" data-sf-ec-immutable="" style="display: block; margin-left: auto; margin-right: auto"><img id="CARU" src="https://assets.bbbprograms.org/images/default-source/misc-images/caru50th-badge.png?sfvrsn=6fb118cb_1" style="display: block" width="100%" alt=""></a> </div> </div> <div id="MainContent_C116_Col01" class="sf_colsIn col-lg-9" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="rich-text"> <div class="hero_content wide"> <p><strong>50 Years of Advancing Responsible Child-Directed Marketing & Privacy</strong></p> <p> </p> <p>For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising. </p> <p> </p> <p>Interested in exclusive CARU’s 50<sup>th</sup> events and meetings? Learn more about <a href="https://programs.bbbprograms.org/caru-supporters" target="_blank" rel="noreferrer" data-sf-ec-immutable="">Becoming a CARU Supporter</a>.<br></p> <p> </p> </div> </div> <a href="https://bbbprograms.org/programs/all-programs/children's-advertising-review-unit/caru50th" target="_blank" class="styled_button btn_darkblue "> <span>CARU50th.org</span> </a> </div> </div> </div> <div class="rich-text"> <p> </p> <p> </p> </div> </section> </div> </section> </section><section id="MainContent_C028_Col00" class="sf_colsIn bg_dark" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C029_Col00" class="sf_colsIn container container_space_vertical" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h2 class="section_header mb_50" style="text-align: center">News & Blog</h2> </div><div id="MainContent_C031_Col00" class="max_4_cards pr_box nb_box sf_colsIn" data-sf-element="4 Blog or news cards" data-placeholder-label="4 Blog or news cards"> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools </h4> <div class="pr_intro"> <p>McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...</p> </div> <a href="https://bbbprograms.org/media-center/prd/CISR-john-templeton-foundation" class="pr_link">Read the CISR Release</a> </div> <div class="pr_card card_nb nb_news "> <span class="nb_type_tag">Press Release</span> <h4 class="pr_title"> BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy </h4> <div class="pr_intro"> <p>McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...</p> </div> <a href="https://bbbprograms.org/media-center/prd/-general-counsel-new-leaders" class="pr_link">Read the Press Release</a> </div> <div class="pr_card card_nb reverse_colours"> <span class="nb_type_tag">Blog</span> <h4 class="pr_title"> Industry Self-Regulation Will Shine Post-Chevron </h4> <div class="pr_intro"> In its landmark decision in Relentless Inc. v. U.S. Department of Commerce and Loper Bright Enterprises v. Raimondo, the U.S. Supreme Court has fundamentally reshaped the landscape of regulatory governance in the U.S. And in the wake of the ruling, the implications for industry self-regulation loom large. </div> <a href="https://bbbprograms.org/media-center/bd/insights/2024/10/02/industry-self-regulation-post-chevron" class="pr_link">Read more</a> </div> <div class="pr_card card_nb reverse_colours"> <span class="nb_type_tag">Blog</span> <h4 class="pr_title"> U.S. Supreme Court Impact: Judicial Power at Work, Industry Self-Regulation in Play </h4> <div class="pr_intro"> The U.S. Supreme Court decision, Loper Bright Enterprises v. Raimondo, marked a pivotal shift in administrative law by overturning the Chevron deference doctrine and will have a long-term impact. The ruling also presents a unique opportunity for industries to fill regulatory gaps in a manner that enhances consumer trust. </div> <a href="https://bbbprograms.org/media-center/bd/insights/2024/09/23/scotus-chevron-deference" class="pr_link">Read more</a> </div> </div> <div class="rich-text"> <p> </p><p> </p><p> </p> </div> </div> </section><section id="MainContent_C093_Col00" class="sf_colsIn bg_beige" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C094_Col00" class="sf_colsIn container container_space_vertical" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h2 class="section_header mb_50" style="text-align: center">Upcoming Events</h2> </div><div id="MainContent_C099_Col00" class="cards_line sf_colsIn" data-sf-element="Cards place" data-placeholder-label="Cards place"> <div class="ue_box ue_grid"> <div class="ue_card"> <div class="top_part"> <h4 class="ue_title"> <span class="ue_title_text">Inter-American Association of Intellectual Property XXIV Work Sessions and Administrative Council</span> </h4> <div class="ue_intro"> Mary Engle, Executive Vice President, Policy, BBB National Programs will participate in the panel Virtual influencers in the age of AI: legal, Intellectual Property and ethical challenges of the new p <span>...</span> </div> <a href="Panama City, Panama" class="ue_link">Learn more</a> </div> <div class="bottom_part"> <span class="ue_date">Dec 04, 2024</span> <span class="ue_location">Panama City, Panama</span> </div> </div> <div class="ue_card"> <div class="top_part"> <h4 class="ue_title"> <span class="ue_title_text">NAD 2025</span> </h4> <div class="ue_intro"> The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes t <span>...</span> </div> <a href="https://bbbprograms.swoogo.com/NAD2025" class="ue_link">Learn more</a> </div> <div class="bottom_part"> <span class="ue_date">Sep 16, 2025</span> <span class="ue_location">Washington, DC</span> </div> </div> <div class="ue_card empty_place"></div> <div class="ue_card empty_place"></div> </div> </div> </div> <div class="rich-text"> <p> </p><p> </p><p> </p> </div> </section><div class="geometric right red_bg"></div><section id="MainContent_C107_Col00" class="sf_colsIn bg_beige" data-sf-element="Section" data-placeholder-label="Section content"><div id="MainContent_C109_Col00" class="sf_colsIn container container_space_vertical" data-sf-element="Container" data-placeholder-label="Container"> <div class="rich-text"> <h2 class="section_header mb_50" style="text-align: left"><em>Contact Us</em></h2> </div> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "8712603", formId: "ac981f15-7d80-45a9-9208-0dbb022f3cbe" }); </script> </div> <div class="rich-text"> <p> </p><p> </p><p> </p> </div> </section> <div class="page-footer"> <footer class="social"> <div class="container"> <div class="social_inner"> <span class="follow">Follow us on social media</span> <nav class="social_nav"> <a href="https://www.facebook.com/BBB-National-Programs-266206120950/?ref=br_rs" target="_blank" class="social_nav_link facebook_link"> <span class="sr--only">Facebook</span> </a> <a href="https://twitter.com/BBB_NtlPrograms" target="_blank" class="social_nav_link twitter_link"> <span class="sr--only">Twitter</span> </a> <a href="https://www.youtube.com/channel/UCsR78pyCQkqAGrJS0hfu1eg" target="_blank" class="social_nav_link youtube_link"> <span class="sr--only">Youtube</span> </a> <a href="https://www.linkedin.com/company/bbb-national-programs" target="_blank" class="social_nav_link linkedin_link"> <span class="sr--only">Linkedin</span> </a> <a href="https://betterbusiness.blubrry.com/" target="_blank" class="social_nav_link podcasts_link"> <span class="sr--only">Podcasts</span> </a> </nav> </div> </div> </footer> <footer class="main_footer"> <div class="container"> <div class="footer_box"> <a href="/" class="footer_logo"> <span class="sr--only">Link to homepage</span> </a> <nav class="footer_nav"> <ul> <li> <a href="/about-us/board-of-directors" target="_self">Board of Directors</a> </li> <li> <a href="/about-us/BBB-National-Programs-Leadership" target="_self">Leadership</a> </li> <li> <a href="/podcasts" target="_blank">Podcasts</a> </li> <li> <a href="/OnlineArchive" target="_self">Online Archive</a> </li> <li> <a href="/privacy-policy" target="_self">Privacy Policy</a> </li> <li> <a href="/terms-of-use" target="_self">Terms of Use</a> </li> <li> <a href="/about-us/contact-us" target="_self">Contact Us</a> </li> </ul> </nav> </div> <span class="copyright"> © 2024, BBB National Programs, Inc. 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