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} .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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ga('create', 'UA-18009-4', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=22add307-8ae0-4cef-98df-8ba66e3c3292' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=22add307-8ae0-4cef-98df-8ba66e3c3292' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://webmasters.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/'> <h2> Webmaster Central Blog </h2> </a> </div> <div class='header-desc'> Official news on crawling and indexing sites for the Google index </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='7626097425779130115' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2017/06/connect-to-job-seekers-with-google.html' itemprop='url' title='Connect to job seekers with Google Search'> Connect to job seekers with Google Search </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, June 20, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <p><i><b>July 20, 2017 update</b>: Starting today, impressions and clicks stats for job listing pages and job details pages are available in the Search Analytics report in Search Console. Read more about how Jobs impressions and clicks are counted <a href="https://support.google.com/webmasters/answer/7042828">in the help centre</a>. If you have questions, head to the <a href="https://g.co/webmasterhelpforum">webmaster forums</a>. </i></p> <hr> At Google I/O this year, we <a href="https://youtu.be/Y2VF8tmLFHw?t=6704">announced Google for Jobs</a>, a new company-wide initiative focused on helping both job seekers and employers, through collaboration with the job matching industry. One major part of this effort is launching an improved experience for job seekers on Google Search. We’re happy to announce this new experience is now open for all developers and site owners.<br /> For queries with clear intent like [<a href="https://www.google.com/webhp?hl=en&gws_rd=cr&fg=1#q=head+of+catering+jobs+nyc">head of catering jobs in nyc</a>] or [<a href="https://www.google.com/webhp?hl=en&gws_rd=cr&fg=1#q=entry+level+jobs+in+dc">entry level jobs in DC</a>], we’ll show a job listings preview, and each job can expand to display comprehensive details about the listing: <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBf4h6AzfkZovBz1sDf4OXh7v819tjinJ55zGyh-knka5BGlyZ7DkWxNfxl6y0r7sTkL7G2FVPQ1p-15-gSbOMz6a_QVzm_HvvVgV23khy5ggBoIfXI7voMM740bL4lcWefwH_/s1600/SD+Jobs+head+of+catering+.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="934" data-original-width="1166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBf4h6AzfkZovBz1sDf4OXh7v819tjinJ55zGyh-knka5BGlyZ7DkWxNfxl6y0r7sTkL7G2FVPQ1p-15-gSbOMz6a_QVzm_HvvVgV23khy5ggBoIfXI7voMM740bL4lcWefwH_/s640/SD+Jobs+head+of+catering+.png" width="640" /></a></div> For employers or site owners with job content, this feature brings many benefits: <br /> <ul> <li><strong>Prominent place in Search results</strong>: your postings are eligible to be displayed in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details.</li> <li><strong>More, motivated applicants</strong>: job seekers can filter by various criteria like location or job title, meaning you’re more likely to get applicants who are looking exactly for that job.</li> <li><strong>Increased chances of discovery and conversion</strong>: job seekers will have a new avenue to interact with your postings and click through to your site.</li> </ul> <br /> <h3> Get your job listings on Google</h3> Implementation involves two steps: <br /> <ol> <li>Mark up your job listings with <a href="https://developers.google.com/search/docs/data-types/job-postings">Job Posting structured data</a>.</li> <li>Submit a sitemap (or an RSS or Atom feed) with a <lastmod> date for each listing.</li> </ol> <br /> If you have more than 100,000 job postings or more than 10,000 changes per day, you can <a href="https://docs.google.com/a/google.com/forms/d/e/1FAIpQLSdlj1CC6jX1wNV-jwfJ_0QNR5Cq6gpkIfjBo5e_Rx_VmYcGsg/viewform">express interest</a> to use the High Change Rate feature.<br /> If you already publish your job openings on another site like LinkedIn, Monster, DirectEmployers, CareerBuilder, Glassdoor, and Facebook, they are eligible to appear in the feature as well.<br /> Job search is an enriched search experience. We’ve created a <a href="https://support.google.com/webmasters/answer/7407437">dedicated guide</a> to help you understand how Google ranking works for enriched search and practices for improving your presence<br /> <h3> Keep track of how you’re doing and fix issues</h3> There’s a suite of tools to help you with the implementation: <br /> <ul> <li>Validate your markup with the <a href="https://search.google.com/structured-data/testing-tool">Structured Data Testing Tool</a></li> <li><a href="https://developers.google.com/search/docs/guides/prototype#preview-markup">Preview your listing</a> in the Structured Data Testing Tool</li> <li><a href="https://support.google.com/webmasters/answer/183669">Keep track of your sitemap</a> status in Search Console</li> <li><a href="https://support.google.com/webmasters/answer/6381755">See aggregate stats and markup error examples</a> in Search Console</li> </ul> <br /> In the coming weeks, we’ll add new job listings filters in the <a href="https://support.google.com/webmasters/answer/6155685">Search Analytics report</a> in Search Console, so you can track clicks and impressions for your listings.<br /> As always, if you have questions, ask in the <a href="https://g.co/webmasterhelpforum">forums</a> or find us on <a href="https://twitter.com/googlewmc/">Twitter</a>!<br /> <br /> <span class="byline-author">Posted by Nick Zakrasek, Product Manager</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <p><i><b>July 20, 2017 update</b>: Starting today, impressions and clicks stats for job listing pages and job details pages are available in the Search Analytics report in Search Console. Read more about how Jobs impressions and clicks are counted <a href="https://support.google.com/webmasters/answer/7042828">in the help centre</a>. If you have questions, head to the <a href="https://g.co/webmasterhelpforum">webmaster forums</a>. </i></p> <hr> At Google I/O this year, we <a href="https://youtu.be/Y2VF8tmLFHw?t=6704">announced Google for Jobs</a>, a new company-wide initiative focused on helping both job seekers and employers, through collaboration with the job matching industry. One major part of this effort is launching an improved experience for job seekers on Google Search. We’re happy to announce this new experience is now open for all developers and site owners.<br /> For queries with clear intent like [<a href="https://www.google.com/webhp?hl=en&gws_rd=cr&fg=1#q=head+of+catering+jobs+nyc">head of catering jobs in nyc</a>] or [<a href="https://www.google.com/webhp?hl=en&gws_rd=cr&fg=1#q=entry+level+jobs+in+dc">entry level jobs in DC</a>], we’ll show a job listings preview, and each job can expand to display comprehensive details about the listing: <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBf4h6AzfkZovBz1sDf4OXh7v819tjinJ55zGyh-knka5BGlyZ7DkWxNfxl6y0r7sTkL7G2FVPQ1p-15-gSbOMz6a_QVzm_HvvVgV23khy5ggBoIfXI7voMM740bL4lcWefwH_/s1600/SD+Jobs+head+of+catering+.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="934" data-original-width="1166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBf4h6AzfkZovBz1sDf4OXh7v819tjinJ55zGyh-knka5BGlyZ7DkWxNfxl6y0r7sTkL7G2FVPQ1p-15-gSbOMz6a_QVzm_HvvVgV23khy5ggBoIfXI7voMM740bL4lcWefwH_/s640/SD+Jobs+head+of+catering+.png" width="640" /></a></div> For employers or site owners with job content, this feature brings many benefits: <br /> <ul> <li><strong>Prominent place in Search results</strong>: your postings are eligible to be displayed in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details.</li> <li><strong>More, motivated applicants</strong>: job seekers can filter by various criteria like location or job title, meaning you’re more likely to get applicants who are looking exactly for that job.</li> <li><strong>Increased chances of discovery and conversion</strong>: job seekers will have a new avenue to interact with your postings and click through to your site.</li> </ul> <br /> <h3> Get your job listings on Google</h3> Implementation involves two steps: <br /> <ol> <li>Mark up your job listings with <a href="https://developers.google.com/search/docs/data-types/job-postings">Job Posting structured data</a>.</li> <li>Submit a sitemap (or an RSS or Atom feed) with a <lastmod> date for each listing.</li> </ol> <br /> If you have more than 100,000 job postings or more than 10,000 changes per day, you can <a href="https://docs.google.com/a/google.com/forms/d/e/1FAIpQLSdlj1CC6jX1wNV-jwfJ_0QNR5Cq6gpkIfjBo5e_Rx_VmYcGsg/viewform">express interest</a> to use the High Change Rate feature.<br /> If you already publish your job openings on another site like LinkedIn, Monster, DirectEmployers, CareerBuilder, Glassdoor, and Facebook, they are eligible to appear in the feature as well.<br /> Job search is an enriched search experience. We’ve created a <a href="https://support.google.com/webmasters/answer/7407437">dedicated guide</a> to help you understand how Google ranking works for enriched search and practices for improving your presence<br /> <h3> Keep track of how you’re doing and fix issues</h3> There’s a suite of tools to help you with the implementation: <br /> <ul> <li>Validate your markup with the <a href="https://search.google.com/structured-data/testing-tool">Structured Data Testing Tool</a></li> <li><a href="https://developers.google.com/search/docs/guides/prototype#preview-markup">Preview your listing</a> in the Structured Data Testing Tool</li> <li><a href="https://support.google.com/webmasters/answer/183669">Keep track of your sitemap</a> status in Search Console</li> <li><a href="https://support.google.com/webmasters/answer/6381755">See aggregate stats and markup error examples</a> in Search Console</li> </ul> <br /> In the coming weeks, we’ll add new job listings filters in the <a href="https://support.google.com/webmasters/answer/6155685">Search Analytics report</a> in Search Console, so you can track clicks and impressions for your listings.<br /> As always, if you have questions, ask in the <a href="https://g.co/webmasterhelpforum">forums</a> or find us on <a href="https://twitter.com/googlewmc/">Twitter</a>!<br /> <br /> <span class="byline-author">Posted by Nick Zakrasek, Product Manager</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Connect to job seekers with Google Search&url=https://webmasters.googleblog.com/2017/06/connect-to-job-seekers-with-google.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2017/06/connect-to-job-seekers-with-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2017/06/connect-to-job-seekers-with-google.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/search%20console' rel='tag'> search console </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/search%20results' rel='tag'> search results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/structured%20data' rel='tag'> structured data </a> </span> </div> </div> </div> <div class='post' data-id='6325363575053591471' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2017/06/making-internet-safer-and-faster.html' itemprop='url' title='Making the Internet safer and faster: Introducing reCAPTCHA Android API'> Making the Internet safer and faster: Introducing reCAPTCHA Android API </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, June 08, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p>When we launched reCAPTCHA ten years ago, we had a simple goal: enable users to visit the sites they love without worrying about spam and abuse. Over the years, reCAPTCHA has changed quite a bit. It evolved from the distorted text to <a href="https://security.googleblog.com/2014/04/street-view-and-recaptcha-technology.html">street numbers</a> and names, then <a href="https://security.googleblog.com/2014/12/are-you-robot-introducing-no-captcha.html">No CAPTCHA reCAPTCHA</a> in 2014 and Invisible reCAPTCHA in March this year.</p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs7Ke1KBl3mNnOpKhMBHxFiuzPlNYW8vrDiW0Jdy-oS0TUkywdCe9oz7AW372tVKv3dBgSDSQ_JRhXaJEJGYtPGH4sge2i3KcF_u_s_PfSgsjiq6lfTpZ27vFDxXMeHGW8x8Td/s1600/recaptcha1.gif" imageanchor="1" ><img border="0" data-original-height="150" data-original-width="450" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs7Ke1KBl3mNnOpKhMBHxFiuzPlNYW8vrDiW0Jdy-oS0TUkywdCe9oz7AW372tVKv3dBgSDSQ_JRhXaJEJGYtPGH4sge2i3KcF_u_s_PfSgsjiq6lfTpZ27vFDxXMeHGW8x8Td/s1600/recaptcha1.gif" /></a> </p> <p>By now, more than a billion users have benefited from reCAPTCHA and we continue to work to refine our protections.</p> <p>reCAPTCHA protects users wherever they may be online. As the use of mobile devices has grown rapidly, it’s important to keep the mobile applications and data safe. Today, on reCAPTCHA’s tenth birthday, we’re glad to announce the first reCAPTCHA <a href="https://developer.android.com/training/safetynet/recaptcha.html">Android API</a> as part of Google Play Services.</p> <p>With this API, reCAPTCHA can better tell human and bots apart to provide a streamlined user experience on mobile. It will use our newest Invisible reCAPTCHA technology, which runs risk analysis behind the scene and has enabled millions of human users to pass through with zero click everyday. Now mobile users can enjoy their apps without being interrupted, while still staying away from spam and abuse.</p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9MO8ePap4JPKD3ju12rQBK5Ycs2WC0SCoZ1WLBYPCt59j0ZegiS-KVdkZakOfx6bnp6WzOf-oCwENN9oMaeenhh8jyPC-o8uIC7Rn9CQjY0i6pDCIyAbnRiioscUV77VqDd8Q/s1600/recaptcha2.gif" imageanchor="1" ><img border="0" data-original-height="1136" data-original-width="640" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9MO8ePap4JPKD3ju12rQBK5Ycs2WC0SCoZ1WLBYPCt59j0ZegiS-KVdkZakOfx6bnp6WzOf-oCwENN9oMaeenhh8jyPC-o8uIC7Rn9CQjY0i6pDCIyAbnRiioscUV77VqDd8Q/s400/recaptcha2.gif" width="225" /></a> </p> <p>reCAPTCHA Android API is included with Google <a href="https://developer.android.com/training/safetynet/index.html">SafetyNet</a>, which provides services like device attestation and safe browsing to protect mobile apps. Mobile developers can do both the device and user attestations in the same API to mitigate security risks of their apps more efficiently. This adds to the <a href="https://security.googleblog.com/2017/03/diverse-protections-for-diverse.html">diversity of security protections</a> on Android: <a href="https://blog.google/products/android/google-play-protect/">Google Play Protect</a> to monitor for potentially harmful applications, device encryption, and regular security updates. Please <a href="https://developers.google.com/recaptcha/docs/versions">visit our site</a> to learn more about how to integrate with the reCAPTCHA Android API, and keep an eye out for our iOS library.</p> <p>The journey of reCAPTCHA continues: we’ll make the Internet safer and easier to use for everyone (except bots).</p> <br> <span class="byline-author">Posted by Wei Liu, Product Manager, reCAPTCHA</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p>When we launched reCAPTCHA ten years ago, we had a simple goal: enable users to visit the sites they love without worrying about spam and abuse. Over the years, reCAPTCHA has changed quite a bit. It evolved from the distorted text to <a href="https://security.googleblog.com/2014/04/street-view-and-recaptcha-technology.html">street numbers</a> and names, then <a href="https://security.googleblog.com/2014/12/are-you-robot-introducing-no-captcha.html">No CAPTCHA reCAPTCHA</a> in 2014 and Invisible reCAPTCHA in March this year.</p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs7Ke1KBl3mNnOpKhMBHxFiuzPlNYW8vrDiW0Jdy-oS0TUkywdCe9oz7AW372tVKv3dBgSDSQ_JRhXaJEJGYtPGH4sge2i3KcF_u_s_PfSgsjiq6lfTpZ27vFDxXMeHGW8x8Td/s1600/recaptcha1.gif" imageanchor="1" ><img border="0" data-original-height="150" data-original-width="450" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs7Ke1KBl3mNnOpKhMBHxFiuzPlNYW8vrDiW0Jdy-oS0TUkywdCe9oz7AW372tVKv3dBgSDSQ_JRhXaJEJGYtPGH4sge2i3KcF_u_s_PfSgsjiq6lfTpZ27vFDxXMeHGW8x8Td/s1600/recaptcha1.gif" /></a> </p> <p>By now, more than a billion users have benefited from reCAPTCHA and we continue to work to refine our protections.</p> <p>reCAPTCHA protects users wherever they may be online. As the use of mobile devices has grown rapidly, it’s important to keep the mobile applications and data safe. Today, on reCAPTCHA’s tenth birthday, we’re glad to announce the first reCAPTCHA <a href="https://developer.android.com/training/safetynet/recaptcha.html">Android API</a> as part of Google Play Services.</p> <p>With this API, reCAPTCHA can better tell human and bots apart to provide a streamlined user experience on mobile. It will use our newest Invisible reCAPTCHA technology, which runs risk analysis behind the scene and has enabled millions of human users to pass through with zero click everyday. Now mobile users can enjoy their apps without being interrupted, while still staying away from spam and abuse.</p> <p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9MO8ePap4JPKD3ju12rQBK5Ycs2WC0SCoZ1WLBYPCt59j0ZegiS-KVdkZakOfx6bnp6WzOf-oCwENN9oMaeenhh8jyPC-o8uIC7Rn9CQjY0i6pDCIyAbnRiioscUV77VqDd8Q/s1600/recaptcha2.gif" imageanchor="1" ><img border="0" data-original-height="1136" data-original-width="640" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9MO8ePap4JPKD3ju12rQBK5Ycs2WC0SCoZ1WLBYPCt59j0ZegiS-KVdkZakOfx6bnp6WzOf-oCwENN9oMaeenhh8jyPC-o8uIC7Rn9CQjY0i6pDCIyAbnRiioscUV77VqDd8Q/s400/recaptcha2.gif" width="225" /></a> </p> <p>reCAPTCHA Android API is included with Google <a href="https://developer.android.com/training/safetynet/index.html">SafetyNet</a>, which provides services like device attestation and safe browsing to protect mobile apps. Mobile developers can do both the device and user attestations in the same API to mitigate security risks of their apps more efficiently. This adds to the <a href="https://security.googleblog.com/2017/03/diverse-protections-for-diverse.html">diversity of security protections</a> on Android: <a href="https://blog.google/products/android/google-play-protect/">Google Play Protect</a> to monitor for potentially harmful applications, device encryption, and regular security updates. Please <a href="https://developers.google.com/recaptcha/docs/versions">visit our site</a> to learn more about how to integrate with the reCAPTCHA Android API, and keep an eye out for our iOS library.</p> <p>The journey of reCAPTCHA continues: we’ll make the Internet safer and easier to use for everyone (except bots).</p> <br> <span class="byline-author">Posted by Wei Liu, Product Manager, reCAPTCHA</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Making the Internet safer and faster: Introducing reCAPTCHA Android API&url=https://webmasters.googleblog.com/2017/06/making-internet-safer-and-faster.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2017/06/making-internet-safer-and-faster.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2017/06/making-internet-safer-and-faster.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/Android' rel='tag'> Android </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/API' rel='tag'> API </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/apps' rel='tag'> apps </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/mobile' rel='tag'> mobile </a> </span> </div> </div> </div> <div class='post' data-id='9008215185536899116' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2017/06/better-snippets-for-your-users.html' itemprop='url' title='Better Snippets for your Users'> Better Snippets for your Users </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, June 02, 2017 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Before buying a book, people like to get a snapshot of how they’re about to spend a few hours reading. They'll take a look at the synopsis, the preface, or even the prologue just to get a sense about whether they'll like the book. </span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Search result snippets are much the same; they help people decide whether or not it makes sense to invest the time reading the page the snippet belongs to.  </span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="272" src="https://lh5.googleusercontent.com/ztOsmTHJywDInZy7olQGaYwxAkwrEpU-tYgO7exNQucA26DYPF4vg5iVc5S9uYcOlWRP8fLNbN5rCQVi6jJFEENsPxmC904Oh5WUL4GjbEIZHljHO1Wl23vp5ojBrWxFb-o6XE1C" style="border: none; transform: rotate(0rad);" width="624" /></span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The more descriptive and relevant a search result snippet is, the more likely that people will click through and be satisfied with the page they land on. Historically, snippets came from 3 places:</span></div> <ol style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: #424242; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The content of the page</span></div> </li> <li dir="ltr" style="background-color: transparent; color: #424242; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The meta description</span></div> </li> <li dir="ltr" style="background-color: transparent; color: #424242; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">DMOZ listings</span></div> </li> </ol> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The content of the page is an obvious choice for result snippets, and  the content that can be extracted is often the most relevant to people’s queries. However, there are times when the content itself isn't the best source for a snippet. For instance, when someone searches for a publishing company for their book, the relevant homepages in the result set may contain only a few images describing the businesses and a logo, and maybe some links, none of which are particularly useful for a snippet. </span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The logical fallback in cases when the content of a page doesn't have much textual content for a search result snippet is the meta description. This should be short blurbs that describe accurately and precisely the content in a few words. </span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Finally, when a page doesn't have much textual content for snippet generation </span><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">and</span><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> the meta description is missing, unrelated to the page, or low quality, our fallback was </span><a href="https://en.wikipedia.org/wiki/DMOZ" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">DMOZ, also known as The Open Directory Project</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. For over 10 years, we relied on DMOZ for snippets because the quality of the DMOZ snippets were often much higher quality than those  provided by webmasters in their meta description, or were more descriptive than what the page provided. </span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With DMOZ </span><a href="http://www.dmoz.org/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">now closed</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we've stopped using its listings for snippeting, so it's a lot more important that webmasters provide good meta descriptions, if adding more content to the page is not an option. </span></div> <h5 dir="ltr" style="line-height: 1.2; margin-bottom: 4pt; margin-top: 12pt;"> <span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What makes a good meta description?</span></h5> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Good meta descriptions are short blurbs that describe accurately the content of the page. They are like a pitch that convince the user that the page is exactly what they're looking for. For more tips, we have a handy </span><a href="https://support.google.com/webmasters/answer/35624" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">help center article</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> on the topic. Remember to make sure that both your desktop and your mobile pages include both a title and a meta description. </span></div> <h5 dir="ltr" style="line-height: 1.2; margin-bottom: 4pt; margin-top: 12pt;"> <span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What are the most common problems with meta descriptions?</span></h5> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Because meta descriptions are usually visible only to search engines and other software, webmasters sometimes forget about them, leaving them completely empty. It's also common, for the same reason, that the same meta description is used across multiple (and sometimes many) pages. On the flip side, it's also relatively common that the description is completely off-topic, low quality, or outright spammy. These issues tarnish our users' search experience, so we prefer to ignore such meta descriptions. </span></div> <h5 dir="ltr" style="line-height: 1.2; margin-bottom: 4pt; margin-top: 12pt;"> <span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Is there a character limit for meta descriptions?</span></h5> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There's no limit on how long a meta description can be, but the search result snippets are truncated as needed, typically to fit the device width.</span></div> <h5 dir="ltr" style="line-height: 1.2; margin-bottom: 4pt; margin-top: 12pt;"> <span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What will happen with the </span><a href="https://developers.google.com/webmasters/control-crawl-index/docs/robots_meta_tag#valid-indexing--serving-directives" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">"NOODP" robots directive</span></a><span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">?</span></h5> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With DMOZ (ODP) closed, we stopped relying on its data and thus the NOODP directive is already no-op. </span></div> <h5 dir="ltr" style="line-height: 1.2; margin-bottom: 4pt; margin-top: 12pt;"> <span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Can I prevent Google from using the page contents as snippet? </span></h5> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You can prevent Google from generating snippets altogether by specifying the </span><a href="https://developers.google.com/webmasters/control-crawl-index/docs/robots_meta_tag#valid-indexing--serving-directives" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">"nosnippet" robots directive</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. There's no way to prevent using page contents as snippet while allowing other sources.</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As always, if you have questions, ask in the </span><a href="//g.co/webmasterhelpforum" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">forums</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or find us on </span><a href="https://twitter.com/googlewmc/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">!</span></div> <span id="docs-internal-guid-77a8b6f5-53f8-6a62-fd5e-5308b1c6bf53"><span style="color: #424242; font-family: "roboto"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">Posted by </span><a href="https://twitter.com/methode" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "roboto"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">Gary</span></a><span style="color: #424242; font-family: "roboto"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">, Search Team</span></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Before buying a book, people like to get a snapshot of how they’re about to spend a few hours reading. They'll take a look at the synopsis, the preface, or even the prologue just to get a sense about whether they'll like the book. </span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Search result snippets are much the same; they help people decide whether or not it makes sense to invest the time reading the page the snippet belongs to.  </span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><img height="272" src="https://lh5.googleusercontent.com/ztOsmTHJywDInZy7olQGaYwxAkwrEpU-tYgO7exNQucA26DYPF4vg5iVc5S9uYcOlWRP8fLNbN5rCQVi6jJFEENsPxmC904Oh5WUL4GjbEIZHljHO1Wl23vp5ojBrWxFb-o6XE1C" style="border: none; transform: rotate(0rad);" width="624" /></span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The more descriptive and relevant a search result snippet is, the more likely that people will click through and be satisfied with the page they land on. Historically, snippets came from 3 places:</span></div> <ol style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="background-color: transparent; color: #424242; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The content of the page</span></div> </li> <li dir="ltr" style="background-color: transparent; color: #424242; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The meta description</span></div> </li> <li dir="ltr" style="background-color: transparent; color: #424242; font-family: Roboto; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">DMOZ listings</span></div> </li> </ol> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The content of the page is an obvious choice for result snippets, and  the content that can be extracted is often the most relevant to people’s queries. However, there are times when the content itself isn't the best source for a snippet. For instance, when someone searches for a publishing company for their book, the relevant homepages in the result set may contain only a few images describing the businesses and a logo, and maybe some links, none of which are particularly useful for a snippet. </span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The logical fallback in cases when the content of a page doesn't have much textual content for a search result snippet is the meta description. This should be short blurbs that describe accurately and precisely the content in a few words. </span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Finally, when a page doesn't have much textual content for snippet generation </span><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: italic; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">and</span><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> the meta description is missing, unrelated to the page, or low quality, our fallback was </span><a href="https://en.wikipedia.org/wiki/DMOZ" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">DMOZ, also known as The Open Directory Project</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. For over 10 years, we relied on DMOZ for snippets because the quality of the DMOZ snippets were often much higher quality than those  provided by webmasters in their meta description, or were more descriptive than what the page provided. </span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With DMOZ </span><a href="http://www.dmoz.org/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">now closed</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, we've stopped using its listings for snippeting, so it's a lot more important that webmasters provide good meta descriptions, if adding more content to the page is not an option. </span></div> <h5 dir="ltr" style="line-height: 1.2; margin-bottom: 4pt; margin-top: 12pt;"> <span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What makes a good meta description?</span></h5> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Good meta descriptions are short blurbs that describe accurately the content of the page. They are like a pitch that convince the user that the page is exactly what they're looking for. For more tips, we have a handy </span><a href="https://support.google.com/webmasters/answer/35624" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">help center article</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> on the topic. Remember to make sure that both your desktop and your mobile pages include both a title and a meta description. </span></div> <h5 dir="ltr" style="line-height: 1.2; margin-bottom: 4pt; margin-top: 12pt;"> <span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What are the most common problems with meta descriptions?</span></h5> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Because meta descriptions are usually visible only to search engines and other software, webmasters sometimes forget about them, leaving them completely empty. It's also common, for the same reason, that the same meta description is used across multiple (and sometimes many) pages. On the flip side, it's also relatively common that the description is completely off-topic, low quality, or outright spammy. These issues tarnish our users' search experience, so we prefer to ignore such meta descriptions. </span></div> <h5 dir="ltr" style="line-height: 1.2; margin-bottom: 4pt; margin-top: 12pt;"> <span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Is there a character limit for meta descriptions?</span></h5> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There's no limit on how long a meta description can be, but the search result snippets are truncated as needed, typically to fit the device width.</span></div> <h5 dir="ltr" style="line-height: 1.2; margin-bottom: 4pt; margin-top: 12pt;"> <span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What will happen with the </span><a href="https://developers.google.com/webmasters/control-crawl-index/docs/robots_meta_tag#valid-indexing--serving-directives" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">"NOODP" robots directive</span></a><span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">?</span></h5> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">With DMOZ (ODP) closed, we stopped relying on its data and thus the NOODP directive is already no-op. </span></div> <h5 dir="ltr" style="line-height: 1.2; margin-bottom: 4pt; margin-top: 12pt;"> <span style="background-color: transparent; color: #64b5f6; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Can I prevent Google from using the page contents as snippet? </span></h5> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">You can prevent Google from generating snippets altogether by specifying the </span><a href="https://developers.google.com/webmasters/control-crawl-index/docs/robots_meta_tag#valid-indexing--serving-directives" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">"nosnippet" robots directive</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. There's no way to prevent using page contents as snippet while allowing other sources.</span></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <br /></div> <div dir="ltr" style="line-height: 1.2; margin-bottom: 10pt; margin-top: 0pt;"> <span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As always, if you have questions, ask in the </span><a href="//g.co/webmasterhelpforum" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">forums</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> or find us on </span><a href="https://twitter.com/googlewmc/" style="text-decoration: none;"><span style="background-color: transparent; color: #1155cc; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Twitter</span></a><span style="background-color: transparent; color: #424242; font-family: "roboto"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">!</span></div> <span id="docs-internal-guid-77a8b6f5-53f8-6a62-fd5e-5308b1c6bf53"><span style="color: #424242; font-family: "roboto"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">Posted by </span><a href="https://twitter.com/methode" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "roboto"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">Gary</span></a><span style="color: #424242; font-family: "roboto"; font-size: 11pt; vertical-align: baseline; white-space: pre-wrap;">, Search Team</span></span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Better Snippets for your Users&url=https://webmasters.googleblog.com/2017/06/better-snippets-for-your-users.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' 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src='data:image/png;base64,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'/> <h2> Labels </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content list-label-widget-content'> <ul> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/accessibility'> accessibility </a> <span dir='ltr'> 10 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/advanced'> advanced </a> <span dir='ltr'> 195 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/AMP'> AMP </a> <span dir='ltr'> 13 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Android'> Android </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/API'> API </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/apps'> apps </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/autocomplete'> autocomplete </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/beginner'> beginner </a> <span dir='ltr'> 173 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/CAPTCHA'> CAPTCHA </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Chrome'> Chrome </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/cms'> cms </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/crawling%20and%20indexing'> crawling and indexing </a> <span dir='ltr'> 158 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/encryption'> encryption </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/events'> events </a> <span dir='ltr'> 51 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/feedback%20and%20communication'> feedback and communication </a> <span dir='ltr'> 83 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/forums'> forums </a> <span dir='ltr'> 5 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/general%20tips'> general tips </a> <span dir='ltr'> 90 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/geotargeting'> geotargeting </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20Assistant'> Google Assistant </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20I%2FO'> Google I/O </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20Images'> Google Images </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Google%20News'> Google News </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hacked%20sites'> hacked sites </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hangout'> hangout </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hreflang'> hreflang </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/https'> https </a> <span dir='ltr'> 5 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/images'> images </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/intermediate'> intermediate </a> <span dir='ltr'> 205 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/interstitials'> interstitials </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/javascript'> javascript </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/job%20search'> job search </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/localization'> localization </a> <span dir='ltr'> 21 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/malware'> malware </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/mobile'> mobile </a> <span dir='ltr'> 63 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/mobile-friendly'> mobile-friendly </a> <span dir='ltr'> 14 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/nohacked'> nohacked </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/performance'> performance </a> <span dir='ltr'> 17 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/product%20expert'> product expert </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/product%20experts'> product experts </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/products%20and%20services'> products and services </a> <span dir='ltr'> 63 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/questions'> questions </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/ranking'> ranking </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/recipes'> recipes </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rendering'> rendering </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Responsive%20Web%20Design'> Responsive Web Design </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rich%20cards'> rich cards </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rich%20results'> rich results </a> <span dir='ltr'> 10 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20console'> search console </a> <span dir='ltr'> 35 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20for%20beginners'> search for beginners </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20queries'> search queries </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20results'> search results </a> <span dir='ltr'> 140 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/security'> security </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/seo'> seo </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/sitemaps'> sitemaps </a> <span dir='ltr'> 46 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/speed'> speed </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/structured%20data'> structured data </a> <span dir='ltr'> 33 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/summit'> summit </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/TLDs'> TLDs </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/url%20removals'> url removals </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/UX'> UX </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/verification'> verification </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/video'> video </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20community'> webmaster community </a> <span dir='ltr'> 24 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20forum'> webmaster forum </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines'> webmaster guidelines </a> <span dir='ltr'> 57 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmaster%20tools'> webmaster tools </a> <span dir='ltr'> 177 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/webmasters'> webmasters </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/youtube%20channel'> youtube channel </a> <span dir='ltr'> 6 </span> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/'> 2020 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/'> 2019 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate 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