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} .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; 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} /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18009-4', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=8855dad6-3029-4476-9a6a-423344a04200' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&zx=8855dad6-3029-4476-9a6a-423344a04200' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://webmasters.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/'> <h2> Webmaster Central Blog </h2> </a> </div> <div class='header-desc'> Official news on crawling and indexing sites for the Google index </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='3051682362674471538' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2019/01/ways-to-succeed-in-google-news.html' itemprop='url' title='Ways to succeed in Google News'> Ways to succeed in Google News </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, January 17, 2019 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> With the New Year now underway, we'd like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019. <br /> <h2> General advice</h2> There is a lot of helpful information to consider within the <a href="https://support.google.com/news/publisher-center/#topic=9010378">Google News Publisher Help Center</a>. Be sure to have read the material in this area, in particular the <a href="https://support.google.com/news/publisher-center/answer/6204050">content</a> and <a href="https://support.google.com/news/publisher-center/topic/9010253">technical</a> guidelines. <br /> <h2> Headlines and dates</h2> <br /> <ul style="text-align: left;"> <li><strong>Present clear headlines:</strong> Google News looks at a variety of signals to determine the headline of an article, including within your HTML title tag and for the most prominent text on the page. <a href="https://support.google.com/news/publisher-center/answer/93981">Review our headline tips</a>.</li> <li><strong>Provide accurate times and dates:</strong> Google News tries to determine the time and date to display for an article in a variety of ways. You can help ensure we get it right by using the following methods:</li> <ul> <li><strong>Show one clear date and time:</strong> As per our <a href="https://support.google.com/news/publisher-center/answer/70871">date guidelines</a>, show a clear, visible date and time between the headline and the article text. Prevent other dates from appearing on the page whenever possible, such as for related stories.</li> <li><strong>Use structured data: </strong>Use the <code>datePublished</code> and <code>dateModified</code> schema and use the correct time zone designator for <a href="https://developers.google.com/search/docs/data-types/article#amp">AMP</a> or <a href="https://developers.google.com/search/docs/data-types/article#non-amp">non-AMP pages</a>. </li> </ul> </ul> <ul style="text-align: left;"> <li><strong>Avoid artificially freshening stories:</strong> If an article has been substantially changed, it can make sense to give it a fresh date and time. However, don't artificially freshen a story without adding significant information or some other compelling reason for the freshening. Also, do not create a very slightly updated story from one previously published, then delete the old story and redirect to the new one. That's against our <a href="https://support.google.com/news/publisher-center/answer/68323">article URLs</a> guidelines.</li> </ul> <h2> Duplicate content</h2> Google News seeks to reward independent, original journalistic content by giving credit to the originating publisher, as both users and publishers would prefer. This means we try not to allow duplicate content—which includes scraped, rewritten, or republished material—to perform better than the original content. In line with this, these are guidelines publishers should follow: <br /> <br /> <ul style="text-align: left;"> <li><strong>Block scraped content: </strong><a href="https://support.google.com/webmasters/answer/2721312">Scraping</a><strong> </strong>commonly refers to taking material from another site, often on an automated basis. Sites that scrape content must <a href="https://support.google.com/news/publisher-center/answer/93977">block</a> scraped content from Google News.</li> <li><strong>Block rewritten content: </strong>Rewriting refers to taking material from another site, then rewriting that material so that it is not identical. Sites that rewrite content in a way that provides no substantial or clear added value must <a href="https://support.google.com/news/publisher-center/answer/93977">block</a> that rewritten content from Google News. This includes, but is not limited to, rewrites that make only very slight changes or those that make many word replacements but still keep the original article's overall meaning.</li> <li><strong>Block or consider canonical for republished content:</strong> Republishing<strong> </strong>refers to when a publisher has permission from another publisher or author to republish an original work, such as material from wire services or in partnership with other publications.<br />Publishers that allow others to republish content can help ensure that their original versions perform better in Google News by asking those republishing to <a href="https://support.google.com/news/publisher-center/answer/93977">block</a> or make use of <a href="https://support.google.com/news/publisher-center/answer/2589949">canonical</a>.<br />Google News also encourages those that republish material to consider proactively <a href="https://support.google.com/news/publisher-center/answer/93977">blocking</a> such content or making use of the <a href="https://support.google.com/news/publisher-center/answer/2589949">canonical</a>, so that we can better identify the original content and credit it appropriately.</li> <li><strong>Avoid duplicate content: </strong>If you operate a network of news sites that share content, the advice above about republishing is applicable to your network. Select what you consider to be the original article and consider <a href="https://support.google.com/news/publisher-center/answer/2589949">blocking duplicates</a> or making use of the <a href="https://support.google.com/news/publisher-center/answer/2589949">canonical</a> to point to the original.</li> </ul> <br /> <h2> Transparency</h2> <br /> <ul style="text-align: left;"> <li><strong>Be transparent:</strong> Visitors to your site want to trust and understand who publishes it and information about those who have written articles. That's why our <a href="https://support.google.com/news/publisher-center/answer/6204050">content guidelines</a> stress that content should have posts with clear bylines, information about authors, and contact information for the publication.</li> <li><strong>Don't be deceptive: </strong>Our <a href="https://support.google.com/news/producer/answer/6204050">content policies</a> do not allow sites or accounts that impersonate any person or organization, or that misrepresent or conceal their ownership or primary purpose. We do not allow sites or accounts that engage in coordinated activity to mislead users. This includes, but isn't limited to, sites or accounts that misrepresent or conceal their country of origin or that direct content at users in another country under false premises.</li> </ul> <br /> <h2> More tips</h2> <br /> <ul style="text-align: left;"> <li><strong>Avoid taking part in link schemes: </strong>Don't participate in link schemes, which can include <a href="https://webmasters.googleblog.com/2017/05/a-reminder-about-links-in-large-scale.html">large-scale article marketing programs</a> or selling links that pass PageRank. Review our page on <a href="https://support.google.com/webmasters/answer/66356">link schemes</a> for more information.</li> <li><strong>Use structured data for rich presentation:</strong> Both those using <a href="https://www.ampproject.org/">AMP</a> and non-AMP pages can make use of <a href="https://developers.google.com/search/docs/data-types/article#non-amp-sd">structured data</a> to optimize your content for rich results or carousel-like presentations.</li> <li><strong>Protect your users and their data</strong>: Consider securing every page of your website with HTTPS to protect the integrity and confidentiality of the data users exchange on your site. You can find more useful tips in our <a href="https://support.google.com/webmasters/answer/6073543?hl=en">best practices</a> on how to implement HTTPS.</li> </ul> <br /> <h2> Here's to a great 2019!</h2> We hope these tips help publishers succeed in Google News over the coming year. For those who have more questions about Google News, we are unable to do one-to-one support. However, we do monitor our <a href="https://support.google.com/news/publisher-center/threads?hl=en&max_results=20">Google News Publisher Forum</a>—which has been newly-revamped—and try to provide guidance on questions that might help a number of publishers all at once. The forum is also a great resource where publishers share tips and advice with each other. <br /> <span class="byline-author">Posted by Danny Sullivan, Public Liaison for Search</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> With the New Year now underway, we'd like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019. <br /> <h2> General advice</h2> There is a lot of helpful information to consider within the <a href="https://support.google.com/news/publisher-center/#topic=9010378">Google News Publisher Help Center</a>. Be sure to have read the material in this area, in particular the <a href="https://support.google.com/news/publisher-center/answer/6204050">content</a> and <a href="https://support.google.com/news/publisher-center/topic/9010253">technical</a> guidelines. <br /> <h2> Headlines and dates</h2> <br /> <ul style="text-align: left;"> <li><strong>Present clear headlines:</strong> Google News looks at a variety of signals to determine the headline of an article, including within your HTML title tag and for the most prominent text on the page. <a href="https://support.google.com/news/publisher-center/answer/93981">Review our headline tips</a>.</li> <li><strong>Provide accurate times and dates:</strong> Google News tries to determine the time and date to display for an article in a variety of ways. You can help ensure we get it right by using the following methods:</li> <ul> <li><strong>Show one clear date and time:</strong> As per our <a href="https://support.google.com/news/publisher-center/answer/70871">date guidelines</a>, show a clear, visible date and time between the headline and the article text. Prevent other dates from appearing on the page whenever possible, such as for related stories.</li> <li><strong>Use structured data: </strong>Use the <code>datePublished</code> and <code>dateModified</code> schema and use the correct time zone designator for <a href="https://developers.google.com/search/docs/data-types/article#amp">AMP</a> or <a href="https://developers.google.com/search/docs/data-types/article#non-amp">non-AMP pages</a>. </li> </ul> </ul> <ul style="text-align: left;"> <li><strong>Avoid artificially freshening stories:</strong> If an article has been substantially changed, it can make sense to give it a fresh date and time. However, don't artificially freshen a story without adding significant information or some other compelling reason for the freshening. Also, do not create a very slightly updated story from one previously published, then delete the old story and redirect to the new one. That's against our <a href="https://support.google.com/news/publisher-center/answer/68323">article URLs</a> guidelines.</li> </ul> <h2> Duplicate content</h2> Google News seeks to reward independent, original journalistic content by giving credit to the originating publisher, as both users and publishers would prefer. This means we try not to allow duplicate content—which includes scraped, rewritten, or republished material—to perform better than the original content. In line with this, these are guidelines publishers should follow: <br /> <br /> <ul style="text-align: left;"> <li><strong>Block scraped content: </strong><a href="https://support.google.com/webmasters/answer/2721312">Scraping</a><strong> </strong>commonly refers to taking material from another site, often on an automated basis. Sites that scrape content must <a href="https://support.google.com/news/publisher-center/answer/93977">block</a> scraped content from Google News.</li> <li><strong>Block rewritten content: </strong>Rewriting refers to taking material from another site, then rewriting that material so that it is not identical. Sites that rewrite content in a way that provides no substantial or clear added value must <a href="https://support.google.com/news/publisher-center/answer/93977">block</a> that rewritten content from Google News. This includes, but is not limited to, rewrites that make only very slight changes or those that make many word replacements but still keep the original article's overall meaning.</li> <li><strong>Block or consider canonical for republished content:</strong> Republishing<strong> </strong>refers to when a publisher has permission from another publisher or author to republish an original work, such as material from wire services or in partnership with other publications.<br />Publishers that allow others to republish content can help ensure that their original versions perform better in Google News by asking those republishing to <a href="https://support.google.com/news/publisher-center/answer/93977">block</a> or make use of <a href="https://support.google.com/news/publisher-center/answer/2589949">canonical</a>.<br />Google News also encourages those that republish material to consider proactively <a href="https://support.google.com/news/publisher-center/answer/93977">blocking</a> such content or making use of the <a href="https://support.google.com/news/publisher-center/answer/2589949">canonical</a>, so that we can better identify the original content and credit it appropriately.</li> <li><strong>Avoid duplicate content: </strong>If you operate a network of news sites that share content, the advice above about republishing is applicable to your network. Select what you consider to be the original article and consider <a href="https://support.google.com/news/publisher-center/answer/2589949">blocking duplicates</a> or making use of the <a href="https://support.google.com/news/publisher-center/answer/2589949">canonical</a> to point to the original.</li> </ul> <br /> <h2> Transparency</h2> <br /> <ul style="text-align: left;"> <li><strong>Be transparent:</strong> Visitors to your site want to trust and understand who publishes it and information about those who have written articles. That's why our <a href="https://support.google.com/news/publisher-center/answer/6204050">content guidelines</a> stress that content should have posts with clear bylines, information about authors, and contact information for the publication.</li> <li><strong>Don't be deceptive: </strong>Our <a href="https://support.google.com/news/producer/answer/6204050">content policies</a> do not allow sites or accounts that impersonate any person or organization, or that misrepresent or conceal their ownership or primary purpose. We do not allow sites or accounts that engage in coordinated activity to mislead users. This includes, but isn't limited to, sites or accounts that misrepresent or conceal their country of origin or that direct content at users in another country under false premises.</li> </ul> <br /> <h2> More tips</h2> <br /> <ul style="text-align: left;"> <li><strong>Avoid taking part in link schemes: </strong>Don't participate in link schemes, which can include <a href="https://webmasters.googleblog.com/2017/05/a-reminder-about-links-in-large-scale.html">large-scale article marketing programs</a> or selling links that pass PageRank. Review our page on <a href="https://support.google.com/webmasters/answer/66356">link schemes</a> for more information.</li> <li><strong>Use structured data for rich presentation:</strong> Both those using <a href="https://www.ampproject.org/">AMP</a> and non-AMP pages can make use of <a href="https://developers.google.com/search/docs/data-types/article#non-amp-sd">structured data</a> to optimize your content for rich results or carousel-like presentations.</li> <li><strong>Protect your users and their data</strong>: Consider securing every page of your website with HTTPS to protect the integrity and confidentiality of the data users exchange on your site. You can find more useful tips in our <a href="https://support.google.com/webmasters/answer/6073543?hl=en">best practices</a> on how to implement HTTPS.</li> </ul> <br /> <h2> Here's to a great 2019!</h2> We hope these tips help publishers succeed in Google News over the coming year. For those who have more questions about Google News, we are unable to do one-to-one support. However, we do monitor our <a href="https://support.google.com/news/publisher-center/threads?hl=en&max_results=20">Google News Publisher Forum</a>—which has been newly-revamped—and try to provide guidance on questions that might help a number of publishers all at once. The forum is also a great resource where publishers share tips and advice with each other. <br /> <span class="byline-author">Posted by Danny Sullivan, Public Liaison for Search</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Ways to succeed in Google News&url=https://webmasters.googleblog.com/2019/01/ways-to-succeed-in-google-news.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2019/01/ways-to-succeed-in-google-news.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2019/01/ways-to-succeed-in-google-news.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/Google%20News' rel='tag'> Google News </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/search%20results' rel='tag'> search results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/structured%20data' rel='tag'> structured data </a> </span> </div> </div> </div> <div class='post' data-id='5885096839292820330' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/07/hey-google-whats-latest-news.html' itemprop='url' title='Hey Google, what's the latest news?'> Hey Google, what's the latest news? </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, July 24, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <p> Since launching the Google Assistant in 2016, we have seen users ask questions about everything from weather to recipes and news. In order to fulfill news queries with results people can count on, we collaborated on a new <a href="https://pending.schema.org/speakable">schema.org structured data specification called speakable</a> for <a href="https://developers.google.com/search/docs/data-types/speakable#eligibility">eligible publishers</a> to mark up sections of a news article that are most relevant to be read aloud by the Google Assistant. </p> <p> When people ask the Google Assistant -- "Hey Google, what's the latest news on NASA?", the Google Assistant responds with an excerpt from a news article and the name of the news organization. Then the Google Assistant asks if the user would like to hear another news article and also sends the relevant links to the user's mobile device. </p> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJapA8e-SherS69_WJLnIrB25NeQi2zUGUy07tDTZiEdVNjCSjhN7_facugQebhIKJu-XkKIftqpPtoX18obnpa992XH8viQEZOG3iBZyuteoQqju00YYV5AKrLtIrooIsrxXS/s1600/News_on_Assistant_Social_v2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="880" data-original-width="1600" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJapA8e-SherS69_WJLnIrB25NeQi2zUGUy07tDTZiEdVNjCSjhN7_facugQebhIKJu-XkKIftqpPtoX18obnpa992XH8viQEZOG3iBZyuteoQqju00YYV5AKrLtIrooIsrxXS/s640/News_on_Assistant_Social_v2.png" width="640" /></a></div> <p> As a news publisher, you can surface your content on the Google Assistant by implementing Speakable markup according to the <a href="https://developers.google.com/search/docs/data-types/speakable">developer documentation</a>. This feature is now available for English language users in the US and we hope to launch in other languages and countries as soon as a sufficient number of publishers have implemented speakable. As this is a new feature, we are experimenting over time to refine the publisher and user experience. </p> <p> If you have any questions, ask us in the <a href="https://g.co/webmasterhelpforum">Webmaster Help Forum</a>. We look forward to hearing from you! </p> <span class="byline-author">Posted by TV Raman, Senior Staff Software Engineer</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <p> Since launching the Google Assistant in 2016, we have seen users ask questions about everything from weather to recipes and news. In order to fulfill news queries with results people can count on, we collaborated on a new <a href="https://pending.schema.org/speakable">schema.org structured data specification called speakable</a> for <a href="https://developers.google.com/search/docs/data-types/speakable#eligibility">eligible publishers</a> to mark up sections of a news article that are most relevant to be read aloud by the Google Assistant. </p> <p> When people ask the Google Assistant -- "Hey Google, what's the latest news on NASA?", the Google Assistant responds with an excerpt from a news article and the name of the news organization. Then the Google Assistant asks if the user would like to hear another news article and also sends the relevant links to the user's mobile device. </p> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJapA8e-SherS69_WJLnIrB25NeQi2zUGUy07tDTZiEdVNjCSjhN7_facugQebhIKJu-XkKIftqpPtoX18obnpa992XH8viQEZOG3iBZyuteoQqju00YYV5AKrLtIrooIsrxXS/s1600/News_on_Assistant_Social_v2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="880" data-original-width="1600" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJapA8e-SherS69_WJLnIrB25NeQi2zUGUy07tDTZiEdVNjCSjhN7_facugQebhIKJu-XkKIftqpPtoX18obnpa992XH8viQEZOG3iBZyuteoQqju00YYV5AKrLtIrooIsrxXS/s640/News_on_Assistant_Social_v2.png" width="640" /></a></div> <p> As a news publisher, you can surface your content on the Google Assistant by implementing Speakable markup according to the <a href="https://developers.google.com/search/docs/data-types/speakable">developer documentation</a>. This feature is now available for English language users in the US and we hope to launch in other languages and countries as soon as a sufficient number of publishers have implemented speakable. As this is a new feature, we are experimenting over time to refine the publisher and user experience. </p> <p> If you have any questions, ask us in the <a href="https://g.co/webmasterhelpforum">Webmaster Help Forum</a>. We look forward to hearing from you! </p> <span class="byline-author">Posted by TV Raman, Senior Staff Software Engineer</span></div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Hey Google, what's the latest news?&url=https://webmasters.googleblog.com/2018/07/hey-google-whats-latest-news.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/07/hey-google-whats-latest-news.html'> <img alt='Share on Facebook' height='24' 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class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/'> Dec </a> 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href='https://webmasters.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> 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href='https://webmasters.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div 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href='https://webmasters.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate 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