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Official Google Webmaster Central Blog: March 2020

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ga('create', 'UA-18009-4', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&amp;zx=8855dad6-3029-4476-9a6a-423344a04200' media='none' onload='if(media!=&#39;all&#39;)media=&#39;all&#39;' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&amp;zx=8855dad6-3029-4476-9a6a-423344a04200' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript> <!-- Header --> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://webmasters.googleblog.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/'> <h2> Webmaster Central Blog </h2> </a> </div> <div class='header-desc'> Official news on crawling and indexing sites for the Google index </div> </div> </div></div> </div> </div> <!-- all content wrapper start --> <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='40119743861703077' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2020/03/health-organizations-covid19.html' itemprop='url' title='Helping health organizations make COVID-19 information more accessible'> Helping health organizations make COVID-19 information more accessible </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, March 31, 2020 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Health organizations are busier than ever providing information to help with the COVID-19 pandemic. To better assist them, Google has created a <a href="https://support.google.com/webmasters/answer/9781983">best practices article</a> to guide health organizations to make COVID-19 information more accessible on Search. We&#8217;ve also created a new technical support group for eligible health organizations.<br /> <h2> Best practices for search visibility</h2> By default, Google tries to show the most relevant, authoritative information in response to any search. This process is more effective when content owners help Google understand their content in appropriate ways.<br /> <br /> To better guide health-related organizations in this process (known as <a href="https://support.google.com/webmasters/answer/7451184">SEO</a>, for "search engine optimization"), we have produced a new help center article with some <a href="https://support.google.com/webmasters/answer/9781983"><b>important best practices</b></a>, with emphasis on health information sites, including:<br /> <ul> <li><div role="presentation"> How to help users access your content on the go</div> </li> <li><div role="presentation"> The importance of good page content and titles</div> </li> <li><div role="presentation"> Ways to check how your site appears for coronavirus-related queries</div> </li> <li><div role="presentation"> How to analyze the top coronavirus related user queries</div> </li> <li><div role="presentation"> How to add structured data for FAQ content</div> </li> </ul> <h2> New support group for health organizations</h2> In addition to our best practices help page, health organizations can take part in our new technical support group that's focused on helping health organizations who publish COVID-19 information with Search related questions.<br /> <br /> We&#8217;ll be approving requests for access on a case-by-case basis. At first we&#8217;ll be accepting only domains under national health ministries and US state level agencies. We'll inform of future expansions here in this blog post, and on our <a href="http://twitter.com/googlewmc">Twitter account</a>. You&#8217;ll need to register using either an email under those domains (e.g. name@health.gov) or have <a href="https://support.google.com/webmasters/answer/7687615">access</a> to the website Search Console account.<br /> <br /> <b><a href="https://forms.gle/BLapgXs8exb2XNyB6">Fill this form</a> to request access to the COVID-19 Google Search group&nbsp;</b><br /> <br /> The group was created to respond to the current needs of health organizations, and we intend to deprecate the group as soon as COVID-19 is no longer considered a Public Health Emergency by WHO or some similar deescalation is widely in place.<br /> <br /> Everyone is welcome to use our existing <a href="//g.co/webmasterhelpforum">webmaster help forum</a>, and if you have any questions or comments, please let us know <a href="http://twitter.com/googlewmc">on Twitter</a>.<br /> <br /> <i>Posted by <a href="https://twitter.com/danielwaisberg">Daniel Waisberg</a>, Search Advocate &amp; Ofir Roval, Search Console Lead PM</i> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Health organizations are busier than ever providing information to help with the COVID-19 pandemic. To better assist them, Google has created a <a href="https://support.google.com/webmasters/answer/9781983">best practices article</a> to guide health organizations to make COVID-19 information more accessible on Search. We&#8217;ve also created a new technical support group for eligible health organizations.<br /> <h2> Best practices for search visibility</h2> By default, Google tries to show the most relevant, authoritative information in response to any search. This process is more effective when content owners help Google understand their content in appropriate ways.<br /> <br /> To better guide health-related organizations in this process (known as <a href="https://support.google.com/webmasters/answer/7451184">SEO</a>, for "search engine optimization"), we have produced a new help center article with some <a href="https://support.google.com/webmasters/answer/9781983"><b>important best practices</b></a>, with emphasis on health information sites, including:<br /> <ul> <li><div role="presentation"> How to help users access your content on the go</div> </li> <li><div role="presentation"> The importance of good page content and titles</div> </li> <li><div role="presentation"> Ways to check how your site appears for coronavirus-related queries</div> </li> <li><div role="presentation"> How to analyze the top coronavirus related user queries</div> </li> <li><div role="presentation"> How to add structured data for FAQ content</div> </li> </ul> <h2> New support group for health organizations</h2> In addition to our best practices help page, health organizations can take part in our new technical support group that's focused on helping health organizations who publish COVID-19 information with Search related questions.<br /> <br /> We&#8217;ll be approving requests for access on a case-by-case basis. At first we&#8217;ll be accepting only domains under national health ministries and US state level agencies. We'll inform of future expansions here in this blog post, and on our <a href="http://twitter.com/googlewmc">Twitter account</a>. You&#8217;ll need to register using either an email under those domains (e.g. name@health.gov) or have <a href="https://support.google.com/webmasters/answer/7687615">access</a> to the website Search Console account.<br /> <br /> <b><a href="https://forms.gle/BLapgXs8exb2XNyB6">Fill this form</a> to request access to the COVID-19 Google Search group&nbsp;</b><br /> <br /> The group was created to respond to the current needs of health organizations, and we intend to deprecate the group as soon as COVID-19 is no longer considered a Public Health Emergency by WHO or some similar deescalation is widely in place.<br /> <br /> Everyone is welcome to use our existing <a href="//g.co/webmasterhelpforum">webmaster help forum</a>, and if you have any questions or comments, please let us know <a href="http://twitter.com/googlewmc">on Twitter</a>.<br /> <br /> <i>Posted by <a href="https://twitter.com/danielwaisberg">Daniel Waisberg</a>, Search Advocate &amp; Ofir Roval, Search Console Lead PM</i> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Helping health organizations make COVID-19 information more accessible&url=https://webmasters.googleblog.com/2020/03/health-organizations-covid19.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2020/03/health-organizations-covid19.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2020/03/health-organizations-covid19.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> </div> </div> </div> <div class='post' data-id='5149085120251252424' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2020/03/how-to-pause-your-business-online-in.html' itemprop='url' title='How to pause your business online in Google Search'> How to pause your business online in Google Search </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, March 26, 2020 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p> As the effects of the coronavirus grow, we've seen businesses around the world looking for ways to pause their activities online. With the outlook of coming back and being present for your customers, here's an overview of our recommendations of how to pause your business online and minimize impacts with Google Search. These recommendations are applicable to any business with an online presence, but particularly for those who have paused the selling of their products or services online. For more detailed information, also check our <a href="https://developers.google.com/search/docs/guides/pause-online-business">developer documentation</a>. </p> <h2 id=limit>Recommended: limit site functionality</h2> <p> If your situation is temporary and you plan to reopen your online business, we recommend keeping your site online and limiting the functionality. For example, you might mark items as out of stock, or restrict the cart and checkout process. This is the recommended approach since it minimizes any negative effects on your site's presence in Search. People can still find your products, read reviews, or add wishlists so they can purchase at a later time. </p> <p> It's also a good practice to:<br> </p><ul> <li><strong>Disable the cart functionality:</strong> Disabling the cart functionality is the simplest approach, and doesn't change anything for your site's visibility in Search.<br> <li><strong>Tell your customers what's going on</strong>: Display a banner or popup div with appropriate information for your users, so that they're aware of the business's status. Mention any known and unusual delays, shipping times, pick-up or delivery options, etc. upfront, so that users continue with the right expectations. Make sure to follow our <a href="https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html">guidelines on popups and banners</a>. <br> <li><strong>Update your structured data</strong>: If your site uses structured data (such as <a href="https://developers.google.com/search/docs/data-types/product">Products</a>, <a href="https://developers.google.com/search/docs/data-types/book">Books</a>, <a href="https://developers.google.com/search/docs/data-types/event">Events</a>), make sure to adjust it appropriately (reflecting the current product availability, or changing events to cancelled). If your business has a physical storefront, update <a href="https://developers.google.com/search/docs/data-types/local-business">Local Business structured data</a> to reflect current opening hours. <br> <li><strong>Check your Merchant Center feed</strong>: If you use Merchant Center, follow the <a href="https://support.google.com/merchants/answer/6324448">best practices for the availability attribute</a>.<br> <li><strong>Tell Google about your updates</strong>: To ask Google to recrawl a limited number of pages (for example, the homepage), use <a href="https://support.google.com/webmasters/answer/6065812">Search Console</a>. For a larger number of pages (for example, all of your product pages), use <a href="https://developers.google.com/search/docs/guides/submit-URLs">sitemaps</a>. </ul> <p> For more information, check our <a href="https://developers.google.com/search/docs/guides/pause-online-business">developers documentation</a>. </p> <h2><strong>Not recommended</strong>: disabling the whole website</h2> <p> As a last resort, you may decide to disable the whole website. This is an extreme measure that should only be taken for a very short period of time (a few days at most), as it will otherwise have significant effects on the website in Search, even when implemented properly. That&#8217;s why it&#8217;s highly recommended to only <a href="#limit">limit your site's functionality</a> instead. Keep in mind that your customers may also want to find information about your products, your services, and your company, even if you're not selling anything right now. </p> <p> If you decide that you need to do this (again, which we don't recommend), here are some options:<br> </p><ul> <li>If you need to urgently disable the site for 1-2 days, then return an informational error page with a <a href="https://developer.mozilla.org/en-US/docs/Web/HTTP/Status/503">503 HTTP result code</a> instead of all content. Make sure to follow the <a href="https://developers.google.com/search/docs/guides/pause-online-business#best-practices-disabling-site">best practices for disabling a site</a>. <br> <li>If you need to disable the site for a longer time, then provide an indexable homepage as a placeholder for users to find in Search by using the 200 HTTP status code. <br> <li>If you quickly need to hide your site in Search while you consider the options, you can <a href="https://support.google.com/webmasters/answer/9689846">temporarily remove</a> it from Search.</li></ul> <p> For more information, check our <a href="https://developers.google.com/search/docs/guides/pause-online-business">developers documentation</a>. </p> <p> <strong>Proceed with caution</strong>: To elaborate why we don't recommend disabling the whole website, here are some of the side effects:<br> </p><ul> <li>Your customers won't know what's happening with your business if they can't find your business online at all.<br> <li>Your customers can't find or read first-hand information about your business and its products & services. For example, reviews, specs, past orders, repair guides, or manuals won't be findable. Third-party information may not be as correct or comprehensive as what you can provide. This often also affects future purchase decisions. <br> <li>Knowledge Panels may lose information, like contact phone numbers and your site's logo.<br> <li>Search Console verification will fail, and you will lose all access to information about your business in Search. Aggregate reports in Search Console will lose data as pages are dropped from the index.<br> <li>Ramping back up after a prolonged period of time will be significantly harder if your website needs to be reindexed first. Additionally, it's uncertain how long this would take, and whether the site would appear similarly in Search afterwards.</li></ul> <h2>Other things to consider</h2> <p> Beyond the operation of your web site, there are other actions you might want to take to pause your online business in Google Search: </p><ul> <li>If you hold events, look over the <a href="https://webmasters.googleblog.com/2020/03/new-properties-virtual-or-canceled-events.html">new properties for marking them virtual, postponed or canceled</a>.<br> <li>Review the guidance from Google My Business on <a href="https://support.google.com/business/answer/9773423">how to change your business hours or indicate temporary closures</a>.<br> <li>Review the resources <a href="https://smallbusiness.withgoogle.com/news/resources-for-smbs-impacted-by-coronavirus/#!/">from Google for Small Business</a> on how to communicate with customers and employees, for working remotely and modifying advertising campaigns.<br> <li>Understand how to <a href="https://support.google.com/knowledgepanel/answer/7534842">recommend changes to your Google knowledge panel</a> (or <a href="https://support.google.com/knowledgepanel/answer/7534902">how to claim it</a>, if you haven&#8217;t already).</li></ul> <p> Also be sure to keep up with the latest by following updates on Twitter from Google Webmasters at <a href="https://twitter.com/Googlewmc">@GoogleWMC</a> and Google My Business at <a href="https://twitter.com/GoogleMyBiz">@GoogleMyBiz</a>. </p> <h2>FAQs</h2> <div itemscope itemtype="https://schema.org/FAQPage"> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">What if I only close the site for a few weeks?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> Completely closing a site even for just a few weeks can have negative consequences on Google's indexing of your site. We recommend <a href="#limit">limiting the site functionality</a> instead. Keep in mind that users may also want to find information about your products, your services, and your company, even if you're currently not selling anything. </span> </p> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">What if I want to exclude all non-essential products?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> That's fine. Make sure that people can't buy the non-essential products by <a href="#limit">limiting the site functionality</a>.</span> </p> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">Can I ask Google to crawl less during this time?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> Yes, you can limit crawling with <a href="https://support.google.com/webmasters/answer/48620">Search Console</a>, though it's not recommended for most cases. This may have some impact on the freshness of your results in Search. For example, it may take longer for Search to reflect that all of your products are currently not available. On the other hand, if Googlebot's crawling causes critical server resource issues, this is a valid approach. We recommend setting a reminder for yourself to reset the crawl rate once you start planning to go back in business.</span> </p> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">How do I get a page indexed or updated quickly?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> To ask Google to recrawl a limited number of pages (for example, the homepage), use <a href="https://support.google.com/webmasters/answer/6065812">Search Console</a>. For a larger number of pages (for example, all of your product pages), use <a href="https://developers.google.com/search/docs/guides/submit-URLs">sitemaps</a>.</span> </p> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">What if I block a specific region from accessing my site?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> Google generally crawls from the US, so if you block the US, Google Search generally won't be able to access your site at all. We don't recommend that you block an entire region from temporarily accessing your site; instead, we recommend <a href="#limit">limiting your site's functionality</a> for that region. </span> </p> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">Should I use the Removals Tool to remove out-of-stock products?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> No. People won't be able to find first-hand information about your products on Search, and there might still be third-party information for the product that may be incorrect or incomplete. It's better to still allow that page, and mark it out of stock. That way people can still understand what's going on, even if they can't purchase the item. If you remove the product from Search, people don't know why it's not there. </span> </p> </div> </div> <p> -------- </p> <p> We realize that any business closure is a big and stressful step, and not everyone will know what to do. If you notice afterwards that you could have done something differently, everything's not lost: we try to make our systems robust so that your site will be back in Search as quickly as possible. Like you, we're hoping that this crisis finds an end as soon as possible. We hope that with this information, you're able to have your online business up & running quickly when that time comes. Should you run into any problems or questions along the way, please don't hesitate to use our <a href="https://www.google.com/webmasters/connect/">public channels</a> to get help. </p> <span class="byline-author">Posted by John Mueller, working from home in Zurich, Switzerland</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p> As the effects of the coronavirus grow, we've seen businesses around the world looking for ways to pause their activities online. With the outlook of coming back and being present for your customers, here's an overview of our recommendations of how to pause your business online and minimize impacts with Google Search. These recommendations are applicable to any business with an online presence, but particularly for those who have paused the selling of their products or services online. For more detailed information, also check our <a href="https://developers.google.com/search/docs/guides/pause-online-business">developer documentation</a>. </p> <h2 id=limit>Recommended: limit site functionality</h2> <p> If your situation is temporary and you plan to reopen your online business, we recommend keeping your site online and limiting the functionality. For example, you might mark items as out of stock, or restrict the cart and checkout process. This is the recommended approach since it minimizes any negative effects on your site's presence in Search. People can still find your products, read reviews, or add wishlists so they can purchase at a later time. </p> <p> It's also a good practice to:<br> </p><ul> <li><strong>Disable the cart functionality:</strong> Disabling the cart functionality is the simplest approach, and doesn't change anything for your site's visibility in Search.<br> <li><strong>Tell your customers what's going on</strong>: Display a banner or popup div with appropriate information for your users, so that they're aware of the business's status. Mention any known and unusual delays, shipping times, pick-up or delivery options, etc. upfront, so that users continue with the right expectations. Make sure to follow our <a href="https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html">guidelines on popups and banners</a>. <br> <li><strong>Update your structured data</strong>: If your site uses structured data (such as <a href="https://developers.google.com/search/docs/data-types/product">Products</a>, <a href="https://developers.google.com/search/docs/data-types/book">Books</a>, <a href="https://developers.google.com/search/docs/data-types/event">Events</a>), make sure to adjust it appropriately (reflecting the current product availability, or changing events to cancelled). If your business has a physical storefront, update <a href="https://developers.google.com/search/docs/data-types/local-business">Local Business structured data</a> to reflect current opening hours. <br> <li><strong>Check your Merchant Center feed</strong>: If you use Merchant Center, follow the <a href="https://support.google.com/merchants/answer/6324448">best practices for the availability attribute</a>.<br> <li><strong>Tell Google about your updates</strong>: To ask Google to recrawl a limited number of pages (for example, the homepage), use <a href="https://support.google.com/webmasters/answer/6065812">Search Console</a>. For a larger number of pages (for example, all of your product pages), use <a href="https://developers.google.com/search/docs/guides/submit-URLs">sitemaps</a>. </ul> <p> For more information, check our <a href="https://developers.google.com/search/docs/guides/pause-online-business">developers documentation</a>. </p> <h2><strong>Not recommended</strong>: disabling the whole website</h2> <p> As a last resort, you may decide to disable the whole website. This is an extreme measure that should only be taken for a very short period of time (a few days at most), as it will otherwise have significant effects on the website in Search, even when implemented properly. That&#8217;s why it&#8217;s highly recommended to only <a href="#limit">limit your site's functionality</a> instead. Keep in mind that your customers may also want to find information about your products, your services, and your company, even if you're not selling anything right now. </p> <p> If you decide that you need to do this (again, which we don't recommend), here are some options:<br> </p><ul> <li>If you need to urgently disable the site for 1-2 days, then return an informational error page with a <a href="https://developer.mozilla.org/en-US/docs/Web/HTTP/Status/503">503 HTTP result code</a> instead of all content. Make sure to follow the <a href="https://developers.google.com/search/docs/guides/pause-online-business#best-practices-disabling-site">best practices for disabling a site</a>. <br> <li>If you need to disable the site for a longer time, then provide an indexable homepage as a placeholder for users to find in Search by using the 200 HTTP status code. <br> <li>If you quickly need to hide your site in Search while you consider the options, you can <a href="https://support.google.com/webmasters/answer/9689846">temporarily remove</a> it from Search.</li></ul> <p> For more information, check our <a href="https://developers.google.com/search/docs/guides/pause-online-business">developers documentation</a>. </p> <p> <strong>Proceed with caution</strong>: To elaborate why we don't recommend disabling the whole website, here are some of the side effects:<br> </p><ul> <li>Your customers won't know what's happening with your business if they can't find your business online at all.<br> <li>Your customers can't find or read first-hand information about your business and its products & services. For example, reviews, specs, past orders, repair guides, or manuals won't be findable. Third-party information may not be as correct or comprehensive as what you can provide. This often also affects future purchase decisions. <br> <li>Knowledge Panels may lose information, like contact phone numbers and your site's logo.<br> <li>Search Console verification will fail, and you will lose all access to information about your business in Search. Aggregate reports in Search Console will lose data as pages are dropped from the index.<br> <li>Ramping back up after a prolonged period of time will be significantly harder if your website needs to be reindexed first. Additionally, it's uncertain how long this would take, and whether the site would appear similarly in Search afterwards.</li></ul> <h2>Other things to consider</h2> <p> Beyond the operation of your web site, there are other actions you might want to take to pause your online business in Google Search: </p><ul> <li>If you hold events, look over the <a href="https://webmasters.googleblog.com/2020/03/new-properties-virtual-or-canceled-events.html">new properties for marking them virtual, postponed or canceled</a>.<br> <li>Review the guidance from Google My Business on <a href="https://support.google.com/business/answer/9773423">how to change your business hours or indicate temporary closures</a>.<br> <li>Review the resources <a href="https://smallbusiness.withgoogle.com/news/resources-for-smbs-impacted-by-coronavirus/#!/">from Google for Small Business</a> on how to communicate with customers and employees, for working remotely and modifying advertising campaigns.<br> <li>Understand how to <a href="https://support.google.com/knowledgepanel/answer/7534842">recommend changes to your Google knowledge panel</a> (or <a href="https://support.google.com/knowledgepanel/answer/7534902">how to claim it</a>, if you haven&#8217;t already).</li></ul> <p> Also be sure to keep up with the latest by following updates on Twitter from Google Webmasters at <a href="https://twitter.com/Googlewmc">@GoogleWMC</a> and Google My Business at <a href="https://twitter.com/GoogleMyBiz">@GoogleMyBiz</a>. </p> <h2>FAQs</h2> <div itemscope itemtype="https://schema.org/FAQPage"> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">What if I only close the site for a few weeks?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> Completely closing a site even for just a few weeks can have negative consequences on Google's indexing of your site. We recommend <a href="#limit">limiting the site functionality</a> instead. Keep in mind that users may also want to find information about your products, your services, and your company, even if you're currently not selling anything. </span> </p> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">What if I want to exclude all non-essential products?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> That's fine. Make sure that people can't buy the non-essential products by <a href="#limit">limiting the site functionality</a>.</span> </p> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">Can I ask Google to crawl less during this time?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> Yes, you can limit crawling with <a href="https://support.google.com/webmasters/answer/48620">Search Console</a>, though it's not recommended for most cases. This may have some impact on the freshness of your results in Search. For example, it may take longer for Search to reflect that all of your products are currently not available. On the other hand, if Googlebot's crawling causes critical server resource issues, this is a valid approach. We recommend setting a reminder for yourself to reset the crawl rate once you start planning to go back in business.</span> </p> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">How do I get a page indexed or updated quickly?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> To ask Google to recrawl a limited number of pages (for example, the homepage), use <a href="https://support.google.com/webmasters/answer/6065812">Search Console</a>. For a larger number of pages (for example, all of your product pages), use <a href="https://developers.google.com/search/docs/guides/submit-URLs">sitemaps</a>.</span> </p> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">What if I block a specific region from accessing my site?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> Google generally crawls from the US, so if you block the US, Google Search generally won't be able to access your site at all. We don't recommend that you block an entire region from temporarily accessing your site; instead, we recommend <a href="#limit">limiting your site's functionality</a> for that region. </span> </p> </div> <div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question"> <p> <strong itemprop="name">Should I use the Removals Tool to remove out-of-stock products?</strong> </p> <p itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" ><span itemprop="text"> No. People won't be able to find first-hand information about your products on Search, and there might still be third-party information for the product that may be incorrect or incomplete. It's better to still allow that page, and mark it out of stock. That way people can still understand what's going on, even if they can't purchase the item. If you remove the product from Search, people don't know why it's not there. </span> </p> </div> </div> <p> -------- </p> <p> We realize that any business closure is a big and stressful step, and not everyone will know what to do. If you notice afterwards that you could have done something differently, everything's not lost: we try to make our systems robust so that your site will be back in Search as quickly as possible. Like you, we're hoping that this crisis finds an end as soon as possible. We hope that with this information, you're able to have your online business up & running quickly when that time comes. Should you run into any problems or questions along the way, please don't hesitate to use our <a href="https://www.google.com/webmasters/connect/">public channels</a> to get help. </p> <span class="byline-author">Posted by John Mueller, working from home in Zurich, Switzerland</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:How to pause your business online in Google Search&url=https://webmasters.googleblog.com/2020/03/how-to-pause-your-business-online-in.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2020/03/how-to-pause-your-business-online-in.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2020/03/how-to-pause-your-business-online-in.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> </div> </div> </div> <div class='post' data-id='5576243193034016743' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2020/03/new-properties-virtual-or-canceled-events.html' itemprop='url' title='New properties for virtual, postponed, and canceled events'> New properties for virtual, postponed, and canceled events </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, March 17, 2020 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> In the current environment and status of COVID-19 around the world, many events are being canceled, postponed, or moved to an online-only format. Google wants to show users the latest, most accurate information about your events in this fast-changing environment, and so we've added some new, optional properties to our <a href="https://developers.google.com/search/docs/data-types/event">developer documentation</a> to help. These properties apply to all regions and languages. This is one part of our overall efforts in <a href="http://blog.schema.org/2020/03/schema-for-coronavirus-special.html">schema updates</a>&nbsp;to support publishers and users. Here are some important tips on keeping Google up to date on your events. <br /> <h3> Update the status of the event</h3> The schema.org <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span> property sets the status of the event, particularly when the event has been canceled, postponed, or rescheduled. This information is helpful because it allows Google to show users the current status of an event, instead of dropping the event from the event search experience altogether. <br /> <ul> <li><b>If the event has been canceled</b>: Set the <a href="https://developers.google.com/search/docs/data-types/event#eventstatus"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span></a> property to <a href="https://schema.org/EventCancelled"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">EventCancelled</span></a> and keep the original date in the <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> of the event.</li> <li><b>If the event has been postponed (but the date isn't known yet)</b>: Keep the original date in the <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> of the event until you know when the event will take place and update the <a href="https://developers.google.com/search/docs/data-types/event#eventstatus"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span></a> to <a href="https://schema.org/EventPostponed"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">EventPostponed</span></a>. The <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> property is required to help identify the unique event, and we need the date original <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> until you know the new date. Once you know the new date information, change the <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span> to <a href="https://schema.org/EventRescheduled"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">EventRescheduled</span></a> and update the <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> and <a href="https://developers.google.com/search/docs/data-types/event#enddate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">endDate</span></a> with the new date information.</li> <li><b>If the event has been rescheduled to a later date</b>: Update the <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> and <a href="https://developers.google.com/search/docs/data-types/event#enddate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">endDate</span></a> with the relevant new dates. Optionally, you can also mark the <a href="https://developers.google.com/search/docs/data-types/event#eventstatus"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span></a> field as <a href="https://schema.org/EventRescheduled"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">EventRescheduled</span></a> and add the <a href="https://developers.google.com/search/docs/data-types/event#previous-start-date"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">previousStartDate</span></a>.</li> <li><b>If the event has moved from in-person to online-only</b>: Optionally update the <a href="https://developers.google.com/search/docs/data-types/event#eventstatus"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span></a> field to indicate the change with <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">EventMovedOnline</span>.&nbsp;</li> </ul> <br /> For more information on how to implement the <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span> property, refer to the <a href="https://developers.google.com/search/docs/data-types/event#eventstatus">developer documentation</a>. <br /> <h3> Mark events as online only</h3> More events are shifting to online only, and we're actively working on a way to show this information to people on Google Search. If your event is happening only online, make sure to use the following properties: <br /> <ul> <li>Set the location to the <a href="https://developers.google.com/search/docs/data-types/event#virtual-location"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">VirtualLocation</span></a> type.</li> <li>Set the <a href="https://developers.google.com/search/docs/data-types/event#event-attendance-mode"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventAttendanceMode</span></a> property to <a href="https://schema.org/OnlineEventAttendanceMode"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">OnlineEventAttendanceMode</span></a>.</li> </ul> <br /> For more information on how to implement the <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">VirtualLocation</span> type, refer to the <a href="https://developers.google.com/search/docs/data-types/event#virtual-location">developer documentation</a>. <br /> <b>Note</b>: You can start using <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">VirtualLocation</span> and <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventAttendanceMode</span> even though they are still under development on Schema.org. <br /> <h3> Update Google when your event changes</h3> <br /> After you make changes to your markup, make sure you <a href="https://developers.google.com/search/docs/guides/submit-URLs">update Google</a>. We recommend that you <a href="https://www.youtube.com/watch?v=y0TPINzAVf0">make your sitemap available automatically through your server</a>. This is the best way to make sure that your new and updated content is highlighted to search engines as quickly as possible. <br /> If you have any questions, let us know through the <a href="https://support.google.com/webmasters/community">Webmasters forum</a> or on <a href="https://twitter.com/googlewmc">Twitter</a>. <br /> Posted by Emily Fifer, Event Search Product Manager <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> In the current environment and status of COVID-19 around the world, many events are being canceled, postponed, or moved to an online-only format. Google wants to show users the latest, most accurate information about your events in this fast-changing environment, and so we've added some new, optional properties to our <a href="https://developers.google.com/search/docs/data-types/event">developer documentation</a> to help. These properties apply to all regions and languages. This is one part of our overall efforts in <a href="http://blog.schema.org/2020/03/schema-for-coronavirus-special.html">schema updates</a>&nbsp;to support publishers and users. Here are some important tips on keeping Google up to date on your events. <br /> <h3> Update the status of the event</h3> The schema.org <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span> property sets the status of the event, particularly when the event has been canceled, postponed, or rescheduled. This information is helpful because it allows Google to show users the current status of an event, instead of dropping the event from the event search experience altogether. <br /> <ul> <li><b>If the event has been canceled</b>: Set the <a href="https://developers.google.com/search/docs/data-types/event#eventstatus"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span></a> property to <a href="https://schema.org/EventCancelled"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">EventCancelled</span></a> and keep the original date in the <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> of the event.</li> <li><b>If the event has been postponed (but the date isn't known yet)</b>: Keep the original date in the <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> of the event until you know when the event will take place and update the <a href="https://developers.google.com/search/docs/data-types/event#eventstatus"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span></a> to <a href="https://schema.org/EventPostponed"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">EventPostponed</span></a>. The <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> property is required to help identify the unique event, and we need the date original <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> until you know the new date. Once you know the new date information, change the <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span> to <a href="https://schema.org/EventRescheduled"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">EventRescheduled</span></a> and update the <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> and <a href="https://developers.google.com/search/docs/data-types/event#enddate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">endDate</span></a> with the new date information.</li> <li><b>If the event has been rescheduled to a later date</b>: Update the <a href="https://developers.google.com/search/docs/data-types/event#startdate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">startDate</span></a> and <a href="https://developers.google.com/search/docs/data-types/event#enddate"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">endDate</span></a> with the relevant new dates. Optionally, you can also mark the <a href="https://developers.google.com/search/docs/data-types/event#eventstatus"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span></a> field as <a href="https://schema.org/EventRescheduled"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">EventRescheduled</span></a> and add the <a href="https://developers.google.com/search/docs/data-types/event#previous-start-date"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">previousStartDate</span></a>.</li> <li><b>If the event has moved from in-person to online-only</b>: Optionally update the <a href="https://developers.google.com/search/docs/data-types/event#eventstatus"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span></a> field to indicate the change with <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">EventMovedOnline</span>.&nbsp;</li> </ul> <br /> For more information on how to implement the <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventStatus</span> property, refer to the <a href="https://developers.google.com/search/docs/data-types/event#eventstatus">developer documentation</a>. <br /> <h3> Mark events as online only</h3> More events are shifting to online only, and we're actively working on a way to show this information to people on Google Search. If your event is happening only online, make sure to use the following properties: <br /> <ul> <li>Set the location to the <a href="https://developers.google.com/search/docs/data-types/event#virtual-location"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">VirtualLocation</span></a> type.</li> <li>Set the <a href="https://developers.google.com/search/docs/data-types/event#event-attendance-mode"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventAttendanceMode</span></a> property to <a href="https://schema.org/OnlineEventAttendanceMode"><span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">OnlineEventAttendanceMode</span></a>.</li> </ul> <br /> For more information on how to implement the <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">VirtualLocation</span> type, refer to the <a href="https://developers.google.com/search/docs/data-types/event#virtual-location">developer documentation</a>. <br /> <b>Note</b>: You can start using <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">VirtualLocation</span> and <span style="font-family: &quot;courier new&quot; , &quot;courier&quot; , monospace;">eventAttendanceMode</span> even though they are still under development on Schema.org. <br /> <h3> Update Google when your event changes</h3> <br /> After you make changes to your markup, make sure you <a href="https://developers.google.com/search/docs/guides/submit-URLs">update Google</a>. We recommend that you <a href="https://www.youtube.com/watch?v=y0TPINzAVf0">make your sitemap available automatically through your server</a>. This is the best way to make sure that your new and updated content is highlighted to search engines as quickly as possible. <br /> If you have any questions, let us know through the <a href="https://support.google.com/webmasters/community">Webmasters forum</a> or on <a href="https://twitter.com/googlewmc">Twitter</a>. <br /> Posted by Emily Fifer, Event Search Product Manager <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:New properties for virtual, postponed, and canceled events&url=https://webmasters.googleblog.com/2020/03/new-properties-virtual-or-canceled-events.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2020/03/new-properties-virtual-or-canceled-events.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2020/03/new-properties-virtual-or-canceled-events.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> </div> </div> </div> <div class='post' data-id='70631489164220752' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2020/03/coronavirus-covid-19-and-webmaster.html' itemprop='url' title='Coronavirus (COVID-19) and Webmaster Conference'> Coronavirus (COVID-19) and Webmaster Conference </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, March 12, 2020 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Last year we organized <a href="https://webmasters.googleblog.com/2019/06/webmaster-conference.html">Webmaster Conference</a> events in over 15 countries. The spirit of WMConf is reflected in that number: we want to reach regions that otherwise don't get much search conference love. Recently we have been monitoring the coronavirus (COVID-19) situation and its impact on planning this year's events.<br /> <br /> To wit, with the growing concern around coronavirus and in line with the travel guidelines published by <a href="https://www.who.int/emergencies/diseases/novel-coronavirus-2019">WHO</a>, the <a href="https://www.cdc.gov/coronavirus/2019-ncov/index.html">CDC</a>, and other organizations, we are postponing all Webmaster Conference events globally. While we're hoping to organize events later this year, we're also exploring other ways to reach targeted audiences.<br /> <br /> We&#8217;re very sorry to delay the opportunity to connect in person, but we feel strongly that the safety and health of all attendees is the priority at this time. If you want to get notified about future events in your region, you can sign up to receive updates on the <a href="https://events.withgoogle.com/wmc/registrations/new/#">Webmaster Conference site</a>. If you have questions or comments, catch us on <a href="https://twitter.com/googlewmc">Twitter</a>!<br /> <br /> Posted by Cherry Prommawin and <a href="https://twitter.com/methode">Gary</a><br /> <br /> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> Last year we organized <a href="https://webmasters.googleblog.com/2019/06/webmaster-conference.html">Webmaster Conference</a> events in over 15 countries. The spirit of WMConf is reflected in that number: we want to reach regions that otherwise don't get much search conference love. Recently we have been monitoring the coronavirus (COVID-19) situation and its impact on planning this year's events.<br /> <br /> To wit, with the growing concern around coronavirus and in line with the travel guidelines published by <a href="https://www.who.int/emergencies/diseases/novel-coronavirus-2019">WHO</a>, the <a href="https://www.cdc.gov/coronavirus/2019-ncov/index.html">CDC</a>, and other organizations, we are postponing all Webmaster Conference events globally. While we're hoping to organize events later this year, we're also exploring other ways to reach targeted audiences.<br /> <br /> We&#8217;re very sorry to delay the opportunity to connect in person, but we feel strongly that the safety and health of all attendees is the priority at this time. If you want to get notified about future events in your region, you can sign up to receive updates on the <a href="https://events.withgoogle.com/wmc/registrations/new/#">Webmaster Conference site</a>. If you have questions or comments, catch us on <a href="https://twitter.com/googlewmc">Twitter</a>!<br /> <br /> Posted by Cherry Prommawin and <a href="https://twitter.com/methode">Gary</a><br /> <br /> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Coronavirus (COVID-19) and Webmaster Conference&url=https://webmasters.googleblog.com/2020/03/coronavirus-covid-19-and-webmaster.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2020/03/coronavirus-covid-19-and-webmaster.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2020/03/coronavirus-covid-19-and-webmaster.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> </div> </div> </div> <div class='post' data-id='7096728778963333304' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2020/03/announcing-mobile-first-indexing-for.html' itemprop='url' title='Announcing mobile first indexing for the whole web'> Announcing mobile first indexing for the whole web </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, March 05, 2020 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p>It's been a few years now that Google started working on <a href="https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html">mobile-first indexing</a> - Google's crawling of the web using a smartphone Googlebot. From our analysis, most sites shown in search results are good to go for mobile-first indexing, and 70% of those shown in our search results have already shifted over. To simplify, we'll be switching to mobile-first indexing for all websites starting September 2020. In the meantime, we'll continue moving sites to mobile-first indexing when our systems recognize that they're ready.</p> <p>When we switch a domain to mobile-first indexing, it will see an increase in Googlebot's crawling, while we update our index to your site's mobile version. Depending on the domain, this change can take some time. Afterwards, we'll still occasionally crawl with the traditional desktop Googlebot, but most crawling for Search will be done with our <a href="https://support.google.com/webmasters/answer/1061943">mobile smartphone user-agent</a>. The exact user-agent name used will <a href="https://webmasters.googleblog.com/2019/10/updating-user-agent-of-googlebot.html">match the Chromium version used for rendering</a>.&nbsp;&nbsp;</p> <p>In <a href="https://search.google.com/search-console/about">Search Console</a>, there are multiple ways to check for mobile-first indexing. The status is shown on the <a href="https://search.google.com/search-console/settings">settings page</a>, as well as in the <a href="https://support.google.com/webmasters/answer/9012289">URL Inspection Tool</a>, when checking a specific URL with regards to its most recent crawling.</p> <p>Our guidance on <a href="https://developers.google.com/search/mobile-sites/mobile-first-indexing">making all websites work well for mobile-first indexing</a> continues to be relevant, for new and existing sites. In particular, we recommend making sure that the content shown is the same (including text, <a href="https://support.google.com/webmasters/answer/114016">images</a>, <a href="https://support.google.com/webmasters/answer/156442">videos</a>, links), and that meta data (<a href="https://support.google.com/webmasters/answer/35624">titles and descriptions</a>, <a href="https://developers.google.com/search/reference/robots_meta_tag">robots meta tags</a>) and all <a href="https://developers.google.com/search/docs/guides/search-gallery">structured data</a> is the same. It's good to double-check these when a website is launched or significantly redesigned. In the <a href="https://support.google.com/webmasters/answer/9012289">URL Testing Tools</a> you can easily check both desktop and mobile versions directly. If you use other tools to analyze your website, such as crawlers or monitoring tools, use a mobile user-agent if you want to match what Google Search sees.&nbsp;</p> <p>While we continue to support <a href="https://developers.google.com/search/mobile-sites/mobile-seo">various ways of making mobile websites</a>, we recommend <a href="https://developers.google.com/search/mobile-sites/mobile-seo/responsive-design">responsive web design</a> for new websites. We suggest not using separate mobile URLs (often called "m-dot") because of issues and confusion we've seen over the years, both from search engines and users.&nbsp;</p> <p>Mobile-first indexing has come a long way. It's great to see how the web has evolved from desktop to mobile, and how webmasters have helped to allow crawling &amp; indexing to match how users interact with the web! We appreciate all your work over the years, which has helped to make this transition fairly smooth. We&#8217;ll continue to monitor and evaluate these changes carefully. If you have any questions, please drop by our <a href="https://support.google.com/webmasters/go/community">Webmaster forums</a> or our <a href="https://www.google.com/webmasters/connect/">public events</a>.</p> <br> <span class="byline-author">Posted by John Mueller, Developer Advocate, Google Zurich</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <p>It's been a few years now that Google started working on <a href="https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html">mobile-first indexing</a> - Google's crawling of the web using a smartphone Googlebot. From our analysis, most sites shown in search results are good to go for mobile-first indexing, and 70% of those shown in our search results have already shifted over. To simplify, we'll be switching to mobile-first indexing for all websites starting September 2020. In the meantime, we'll continue moving sites to mobile-first indexing when our systems recognize that they're ready.</p> <p>When we switch a domain to mobile-first indexing, it will see an increase in Googlebot's crawling, while we update our index to your site's mobile version. Depending on the domain, this change can take some time. Afterwards, we'll still occasionally crawl with the traditional desktop Googlebot, but most crawling for Search will be done with our <a href="https://support.google.com/webmasters/answer/1061943">mobile smartphone user-agent</a>. The exact user-agent name used will <a href="https://webmasters.googleblog.com/2019/10/updating-user-agent-of-googlebot.html">match the Chromium version used for rendering</a>.&nbsp;&nbsp;</p> <p>In <a href="https://search.google.com/search-console/about">Search Console</a>, there are multiple ways to check for mobile-first indexing. The status is shown on the <a href="https://search.google.com/search-console/settings">settings page</a>, as well as in the <a href="https://support.google.com/webmasters/answer/9012289">URL Inspection Tool</a>, when checking a specific URL with regards to its most recent crawling.</p> <p>Our guidance on <a href="https://developers.google.com/search/mobile-sites/mobile-first-indexing">making all websites work well for mobile-first indexing</a> continues to be relevant, for new and existing sites. In particular, we recommend making sure that the content shown is the same (including text, <a href="https://support.google.com/webmasters/answer/114016">images</a>, <a href="https://support.google.com/webmasters/answer/156442">videos</a>, links), and that meta data (<a href="https://support.google.com/webmasters/answer/35624">titles and descriptions</a>, <a href="https://developers.google.com/search/reference/robots_meta_tag">robots meta tags</a>) and all <a href="https://developers.google.com/search/docs/guides/search-gallery">structured data</a> is the same. It's good to double-check these when a website is launched or significantly redesigned. In the <a href="https://support.google.com/webmasters/answer/9012289">URL Testing Tools</a> you can easily check both desktop and mobile versions directly. If you use other tools to analyze your website, such as crawlers or monitoring tools, use a mobile user-agent if you want to match what Google Search sees.&nbsp;</p> <p>While we continue to support <a href="https://developers.google.com/search/mobile-sites/mobile-seo">various ways of making mobile websites</a>, we recommend <a href="https://developers.google.com/search/mobile-sites/mobile-seo/responsive-design">responsive web design</a> for new websites. We suggest not using separate mobile URLs (often called "m-dot") because of issues and confusion we've seen over the years, both from search engines and users.&nbsp;</p> <p>Mobile-first indexing has come a long way. It's great to see how the web has evolved from desktop to mobile, and how webmasters have helped to allow crawling &amp; indexing to match how users interact with the web! We appreciate all your work over the years, which has helped to make this transition fairly smooth. We&#8217;ll continue to monitor and evaluate these changes carefully. If you have any questions, please drop by our <a href="https://support.google.com/webmasters/go/community">Webmaster forums</a> or our <a href="https://www.google.com/webmasters/connect/">public events</a>.</p> <br> <span class="byline-author">Posted by John Mueller, Developer Advocate, Google Zurich</span> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Announcing mobile first indexing for the whole web&url=https://webmasters.googleblog.com/2020/03/announcing-mobile-first-indexing-for.html&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' 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class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2020/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/'> 2019 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a 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collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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href='https://webmasters.googleblog.com/2017/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/12/'> Dec </a> </div> <div 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