Generative AI

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data-placeholder-label="Browser Support Widget"> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><img style="margin-top: -20px" width="100%" src="/images/default-source/chartered-marketer/generative-ai.jpg?sfvrsn=30fefc58_5"></div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><p> </p><p> </p><p data-pm-slice="1 1 []">This is an on-demand course that you can start anytime. Once you register, you will be enrolled into the course within 1-2 business days. </p><p data-pm-slice="1 1 []">This self-paced course is a must in today’s rapidly changing technological landscape, it’s more important than ever for marketers to embrace new technologies and learn how to use them for their advantage. This course will help you explore the world of Generative AI and acquire hands-on experience through practical exercises, while learning how to integrate such strategies in your day-to-day to prepare you for real-world applications.</p><p>This course is comprised of 10 video-based modules, with interactive exercises that are meant to develop your knowledge of AI integrated tools for marketing practices. You will have the flexibility to complete them within 12 weeks from your enrollment date. To obtain your certificate, you must complete the module quizzes.  </p><p>Login to your <a href="/mycma/dashboard">MyCMA</a> and register from your Program Status page.</p><p><em></em></p><p><em> </em></p><p><em> </em></p></div> </div> <div class="zone zone-accordion accordion accordion-default mb-5" id="accordion_container"> <div class="card"><div class="card-header p-0" id="tools-objectives"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapsetools-objectives" style="text-transform: none">Course Objectives </button></h3></div><div id="collapsetools-objectives" class="collapse"><div class="card-body"><p><strong>Upon course completion, you should be able to:</strong></p><ul class="bulletList"><li>Develop a foundational understanding of Generative AI and its relevance in marketing.</li><li>Master advanced prompting techniques for optimized use across the marketing value chain.</li><li>Learn how to use generative AI for in-depth market analyses and derive actionable insights.</li><li>Create detailed customer personas and journeys using AI-enhanced methodologies.</li><li>Design marketing strategies, channel plans, and creative campaigns.</li><li>Enhance content creation processes, leveraging AI for diverse formats from video scripts to social posts.</li></ul></div></div></div><div class="card"><div class="card-header p-0" id="tools-outline"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapsetools-outline" style="text-transform: none">Outline</button></h3></div><div id="collapsetools-outline" class="collapse"><div class="card-body"><p>CMA’s Generative AI Online Certificate course consists of instructor recorded videos and synchronized PowerPoint presentations. This course also includes individual exercises that are meant to develop your knowledge on the use of AI tools within marketing practices. Though the course is an on-demand asynchronous course, the instructor will have some availability for questions relating to course content.</p><p>The following is a general outline of the course content (subject to change).</p><p><strong>Module 1: Prompting Fundamentals</strong></p><ul class="bulletList"><li>Definitions and Foundational Concepts</li><li>Prompting Basics:  the fundamentals of creating good prompts</li><li>ChatGPT Plus Advanced Functions:  Custom Instructions, Plugins, Advanced Data Analysis</li></ul><p><strong>Module: Foundations of Generative AI</strong></p><ul class="bulletList"><li>Prompting Frameworks & Approaches: Key frameworks for more sophisticated prompting Chain of thought, tree of thought, and reflexion</li><li>Prompt Library and GPTs</li></ul><p><strong>Module 3: Customer Centricity: Persona Mapping</strong></p><ul class="bulletList"><li>Finding insights into your customers:  Using tools to source, export and analyze customer insights</li><li>Creating customer personas:  Develop a robust customer Personas</li><li>Mapping features to benefits: Craft messages that resonate and engage</li></ul><p><strong>Module 4: Market Analysis through AI</strong></p><ul class="bulletList"><li>AI in Market Scanning: Techniques to unearth hidden trends and competitive actions.</li><li>Tool and Techniques: Using frameworks.</li><li>Applying advanced prompting methods: using an LLM to help gain insights</li></ul><p><strong>Module 5: Marketing Planning through AI</strong></p><ul class="bulletList"><li>Crafting AI-Driven Marketing Strategies: using a script to optimize email content creation and drafting nurture campaigns.</li><li>Setting KPIs: Using LLMs to define metrics and approaches to budgeting.</li><li>Applying advanced prompting methods: using and LLM to shape your content and marketing plan</li></ul><p><strong>Module 6: Messaging Mapping & Content Planning with AI</strong></p><ul class="bulletList"><li>AI-Enhanced Message Mapping: Craft messages that resonate and engage.</li><li>Robust Communications Plans with AI: Establish a framework and springboard</li><li>Tree of thought prompting to draft a message map and applying advanced frameworks</li></ul><p><strong>Module 7: Generating Ideas with AI</strong></p><ul class="bulletList"><li>Custom Instructions as an idea Partner</li><li>Brainstorming:  Using brainstorming prompts, tree of thought frameworks, Reflexion to generate ideas</li><li>AI Conversations:  Brainstorming ideas with a persona</li></ul><p><strong>Module 8: AI Infused Creative Development</strong></p><ul class="bulletList"><li>Crafting Creative Briefs with AI Insights: Ensure creativity meets data-driven insights for compelling campaigns.</li><li>Brainstorming: Using AI like inversion and enhancement to expand upon your concepts.</li><li>Perfecting Messages with AI: Ensure clarity, relevance, and engagement.</li></ul><p><strong>Module 9: Designing Content</strong></p><ul class="bulletList"><li>Ensuring consistent brand voice.</li><li>Prompt chaining for effective content</li><li>Using / designing custom GPTs</li></ul><p><strong>Module 10: Using Advanced Data Analysis on ChatGPT</strong></p><ul class="bulletList"><li>Customer segmentation</li><li>Sentiment analysis</li><li>Data visualization</li></ul></div></div></div><div class="card"><div class="card-header p-0" id="tools-price"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapsetools-price" style="text-transform: none">Course Pricing</button></h3></div><div id="collapsetools-price" class="collapse"><div class="card-body"><table width="547" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td width="191" valign="top"><p><strong>Members Pricing</strong></p></td><td width="356" valign="top"><p><strong>$476</strong></p></td></tr><tr><td width="191" valign="top"><p><strong>Non-Members Pricing</strong></p></td><td width="356" valign="top"><p><strong>$636</strong></p></td></tr></tbody></table><p><br>Payment plan available to help you get started. Contact <a href="mailto:charteredmarketer@thecma.ca">charteredmarketer@thecma.ca</a> for more details.</p></div></div></div><div class="card"><div class="card-header p-0" id="tools-Format"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapsetools-Format" style="text-transform: none">Course Format and Requirements</button></h3></div><div id="collapsetools-Format" class="collapse"><div class="card-body"><p><strong>Course Format:</strong><br>CMA’s Generative AI for Marketers course consists of 10 modules, each followed by a quiz, with a final summative quiz at the end of the course. On average, this course will take 20 hours to complete, and learners have 12 weeks from the date of enrollment to complete all course requirements. This on-demand course, available on our online learning platform, offers the flexibility to learn at your own pace.</p><p><strong>Course Weighting:</strong></p><ul class="bulletList"><li>Module Quizzes –80%</li><li>Summative Quiz – 20%</li></ul><p><strong>Pass Requirements:</strong><br>Learners must receive an overall grade of 65% to pass the course.</p></div></div></div><div class="card"><div class="card-header p-0" id="tools-Cancellation"><h3 class="mb-0"><button class="btn btn-primary btn-block rounded-0 text-left" type="button" data-toggle="collapse" data-target="#collapsetools-Cancellation" style="text-transform: none">Cancellation Policy</button></h3></div><div id="collapsetools-Cancellation" class="collapse"><div class="card-body"><p>We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed</p></div></div></div> </div> </div> <section class="zone zone-sponsors container" data-aos="fade-up" data-aos-offset="200"> <div class="member-logos d-lg-flex align-items-center"> <div class="sponsors-member flex-grow-1"> <h2 class="common-head">Major Sponsors</h2> <ul class="sponsors d-flex align-items-baseline flex-lg-nowrap flex-wrap"> <li > <a href="https://www.bmo.com" target="_blank"><img src="https://thecma.ca/images/default-source/about-us/bmo-logo.jpg?sfvrsn=9b995fea_1" alt=""></a> </li> <li > <a href="https://www.canadapost.ca" target="_blank"><img src="https://thecma.ca/images/default-source/sponsor-logos/events-canada-post.png?sfvrsn=ebe0eb60_0" alt="canada post"></a> </li> <li > <a href="https://www.cibc.com" target="_blank"><img 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