CINXE.COM

Chartered Marketer

<!DOCTYPE html> <html lang="en" class="no-js h-100"> <head> <title> Chartered Marketer </title> <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NJ7PW3W');</script> <!-- End Google Tag Manager --> <script src="https://code.jquery.com/jquery-3.6.3.min.js" type="text/javascript"></script><script src="https://code.jquery.com/jquery-migrate-3.4.0.min.js" type="text/javascript"></script><link href="/ResourcePackages/CMA/assets/dist/css/main.min.css?package=CMA" rel="stylesheet" type="text/css" /><link href="/ResourcePackages/CMA/assets/dist/css/app.min.css?package=CMA" rel="stylesheet" type="text/css" /><link href="/ResourcePackages/CMA/assets/dist/css/chosen.css?package=CMA" rel="stylesheet" type="text/css" /><link href="/ResourcePackages/CMA/assets/dist/css/all.min.css?package=CMA" rel="stylesheet" type="text/css" /><link href="/ResourcePackages/CMA/assets/dist/css/customstyles.css?package=CMA" rel="stylesheet" type="text/css" /><link href="/ResourcePackages/CMA/assets/dist/css/pavliks.cma.master.css?package=CMA" rel="stylesheet" type="text/css" /><link href="/ResourcePackages/CMA/assets/dist/css/pavliks.cma.override.css?package=CMA" rel="stylesheet" type="text/css" /> <meta http-equiv="x-ua-compatible" content="ie=edge" /> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="icon" type="image/vnd.microsoft.icon" href="/ResourcePackages/CMA/assets/dist/images/favicon-32x32.ico" /> <!-- <link href="https://fonts.googleapis.com/css?family=Open+Sans&display=swap" rel="stylesheet"> --> <link href="https://fonts.googleapis.com/css?family=Open+Sans:400,700&display=swap&subset=cyrillic,cyrillic-ext,greek,greek-ext,latin-ext,vietnamese" rel="stylesheet"> <link href="https://fonts.googleapis.com/css?family=Playfair+Display:400,700&display=swap" rel="stylesheet"> <link href="https://fonts.googleapis.com/css?family=Roboto:400,500,700,900&display=swap" rel="stylesheet"> <!-- #### (FONT AWESOME PRO CSS) --> <!-- Formstone carousel css --> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/formstone/1.4.16/css/carousel.css" integrity="sha256-Zu9D3TkV3XV713LUL+07F7cYle/KqK0vHOURoW6JS0M=" crossorigin="anonymous" /> <!-- Aos Animate --> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/aos/2.3.1/aos.css" /> <style> .sfPageEditor .sfPageWrapper .sfPageContainer section[data-aos^=fade][data-aos^=fade] { opacity: 1; transition-property: opacity,transform; } .sfPageEditor .sfPageWrapper .sfPageContainer section[data-aos=fade-up] { transform: none; } </style> <meta property="og:title" content="Chartered Marketer" /><meta property="og:description" content="A professional marketing designation developed by the Canadian Marketing Association and validated by the industry." /><meta property="og:url" content="https://thecma.ca/learning/chartered-marketer" /><meta property="og:type" content="website" /><meta property="og:site_name" content="Canadian Marketing Association" /><style type="text/css" media="all">header .RadDock .rdTable { width: 100%; height: 100%; table-layout: auto; }</style><style type="text/css" media="all">h3+ul, h3+ol聽{ padding-top: 0 !important; } .h3+p, h3+p, h3+ul { margin-top: -10px; padding-top: 0 !important; } li > ul聽{ padding-top: 10px !important; padding-bottom: 10px; } li > ul li聽{ list-style-type: circle; } ul + p聽{ margin-top: 20px; }</style><style type="text/css" media="all">.zone-leaderboard .leaderboard__wrapper { display: inline-block; border: 1px solid #d6d6d6; padding: .5em 1em 1em; background-color: #f2f2f2; } .zone-leaderboard .leaderboard__heading { color: #999; letter-spacing: 1px; font-weight: 800; font-size: 1.1rem; line-height: normal; } .zone-leaderboard .leaderboard__wrapper p+a { margin: 5px 0px 0px; }</style><style type="text/css" media="all">.leaderboard {display:none;} .accordion.accordion-default .card:last-child .card-header .btn-primary.collapsed {border-top:none; border-bottom:none;} .accordion.accordion-default .card .card-header .btn-primary {border-top:none} .accordion.accordion-default .card .card-body {padding:0px} .slider {margin-top:-80px} .card {border: 0px;}</style><style type="text/css" media="all">.content-area ol li:not(:first-child),.cma-contentblock ol li:not(:first-child),.blogarticles ol li:not(:first-child),.content-area ul li:not(:first-child),.cma-contentblock ul li:not(:first-child),.blogarticles ul li:not(:first-child),.blogarticles dl li:not(:first-child){ margin-top: 20px !important; } .body__text+p, p+p, ul+*, ol+* { margin-top: 20px; }</style><meta name="Generator" content="Sitefinity 14.4.8133.0 DX" /><link rel="canonical" href="https://thecma.ca/learning/chartered-marketer" /><meta name="description" content="A professional marketing designation developed by the Canadian Marketing Association and validated by the industry." /><meta name="keywords" content="professional, marketing, program, world-class, designation" /></head> <body class="d-flex flex-column"> <!-- Google Tag Manager (noscript) --> <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NJ7PW3W" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript> <!-- End Google Tag Manager (noscript) --> <script src="/ResourcePackages/CMA/assets/dist/js/validations/jquery.unobtrusive-ajax.min.js" type="text/javascript"></script><script src="/ResourcePackages/CMA/assets/dist/js/validations/jquery.validate-vsdoc.js" type="text/javascript"></script><script src="/ResourcePackages/CMA/assets/dist/js/validations/jquery.validate.min.js" type="text/javascript"></script><script src="/ResourcePackages/CMA/assets/dist/js/validations/jquery.validate.unobtrusive.min.js" type="text/javascript"></script><script src="/ScriptResource.axd?d=Uf8BQcxRshYGUr_fjsqPCMOd5EUAsCYY2kevlvg2h5XnpsX8cYr3e3eID1IsdWEbonkCB5oqxCtksW4QWIaUzc8VQGCJOua732mCMFxNAi2m1erWBgT2A-JYxfNSXBtmX6RRA5RfT9pMHBKn0hMHYOCFcJynxVMpLgmTciPrb79C5m9FujfKegTQUVTw2lmy0&amp;t=3332166" type="text/javascript"></script><script src="/ResourcePackages/Bootstrap4/assets/dist/js/popper.min.js" type="text/javascript"></script><script src="/ResourcePackages/Bootstrap4/assets/dist/js/bootstrap.min.js" type="text/javascript"></script> <div class="header__bg d-none"></div> <header class="bg-light"> <div class="header navbar navbar-expand-md navbar-light py-0"> <a class="navbar-brand header__brand" href="/"><img src="/ResourcePackages/CMA/assets/dist/images/cma-logo.svg" alt="Canadian Marketing Association" class="header__logo img-fluid"></a><button class="navbar-toggler header__toggler" type="button" data-toggle="collapse" data-target="#navbarSupportedContent"> <span class="navbar-toggler-icon"></span></button> <div class="d-flex align-items-center header__portal"> <div class="navbar navbar-expand-md position-initial p-0"> <button class="navbar-toggler d-flex d-md-none align-items-center border-0 p-0" type="button" data-toggle="collapse" data-target="#searchForm" aria-controls="searchForm" aria-expanded="false" aria-label="Toggle navigation"> <i class="fas fa-search header__link--portal header__portal-icon" ari-hidden="true"></i> </button> <div class="collapse navbar-collapse header__search" id="searchForm"> <div class="header__search-wrapper"> <div class="form-inline my-lg-0 position-relative header__form"> <input type="text" class="form-control searchbar" aria-label="Search thecma.org" id="af309ca2-365c-49aa-a2f3-0bf9052d4038" aria-describedby='SearchInfo-1'> <i class="fas fa-search searchbar__placeholder position-absolute" aria-hidden="true"></i> <button type="button" class="btn searchbar__btn" id="bc6372ab-7ca4-48b8-a16e-0a2ec55ca3f0" ><i class="fas fa-arrow-right" aria-hidden="true"></i></button> <span id='SearchInfo-1' aria-hidden="true" hidden>When autocomplete results are available use up and down arrows to review and enter to select.</span> </div> </div> <input type="hidden" data-sf-role="resultsUrl" value="/search" /> <input type="hidden" data-sf-role="indexCatalogue" value="site-index" /> <input type="hidden" data-sf-role="wordsMode" value="AllWords" /> <input type="hidden" data-sf-role="disableSuggestions" value='true' /> <input type="hidden" data-sf-role="minSuggestionLength" value="3" /> <input type="hidden" data-sf-role="suggestionFields" value="Title,Content" /> <input type="hidden" data-sf-role="language" /> <input type="hidden" data-sf-role="suggestionsRoute" value="/restapi/search/suggestions" /> <input type="hidden" data-sf-role="searchTextBoxId" value='#af309ca2-365c-49aa-a2f3-0bf9052d4038' /> <input type="hidden" data-sf-role="searchButtonId" value='#bc6372ab-7ca4-48b8-a16e-0a2ec55ca3f0' /> </div> </div> <style> #shoppingCart { display: none; } </style> <a href="/nav/contact" arial-label="contact us" class="header__link--portal"> <i class="far fa-envelope header__portal-icon d-md-none" arial-hidden="true"></i> <span class="d-none d-md-inline-block">Contact us</span> </a> <a title="my shopping cart" id="shoppingCart" href="https://thecma.ca/ecommerce/view-cart" aria-live="polite" arial-label="shopping cart" aria-owns="cartCount" class="header__link--portal"> <i class="fas fa-shopping-cart header__portal-icon d-md-none" arial-hidden="true"></i> <span class="d-none d-md-inline-block">Cart</span> <span id="cartCount" class="header__counter" aria-label="number of items">0</span> </a> </div> <nav class="collapse navbar-collapse header__collapse pt-4" id="navbarSupportedContent"> <ul class="navbar-nav mr-auto header__list"> <li class="nav-item"> <button class="navbar-toggler header__toggler" type="button" data-toggle="collapse" data-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Close navigation"> <i class="fas fa-times icon--dark" aria-hidden="true"></i> </button> </li> <li class="nav-item "> <a class="nav-link header__link" href="/membership" target="_self">Membership</a> </li> <li class="nav-item "> <a class="nav-link header__link" href="/events" target="_self">Events Calendar</a> </li> <li class="nav-item "> <a class="nav-link header__link" href="/get-involved/cma-awards" target="_self">CMA Awards</a> </li> <li class="nav-item dropdown active"> <a class="nav-link dropdown-toggle header__link" href="#" id='navbarDropdownMenuLink-1' role="button" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Learning<i class="fas fa-chevron-down header__icon" aria-hidden="true"></i></a> <div class="dropdown-menu header__dropdown" aria-labelledby='navbarDropdownMenuLink-1'> <a class="dropdown-item header__dropdown-item active" href="/learning/chartered-marketer" target="_self">Chartered Marketer</a> <a class="dropdown-item header__dropdown-item " href="/learning/nxt" target="_self">CMA NXT</a> <a class="dropdown-item header__dropdown-item " href="/learning/online-certificate-courses" target="_self">Online Certificate Courses</a> <a class="dropdown-item header__dropdown-item " href="/learning/training" target="_self">Training</a> <a class="dropdown-item header__dropdown-item " href="/learning/in-house-training" target="_self">Customized Training</a> <a class="dropdown-item header__dropdown-item " href="/learning/on-demand-courses" target="_self">On-demand Courses</a> </div> </li> <li class="nav-item dropdown "> <a class="nav-link dropdown-toggle header__link" href="#" id='navbarDropdownMenuLink-1' role="button" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Perspectives<i class="fas fa-chevron-down header__icon" aria-hidden="true"></i></a> <div class="dropdown-menu header__dropdown" aria-labelledby='navbarDropdownMenuLink-1'> <a class="dropdown-item header__dropdown-item " href="/perspectives/ceo-insights" target="_self">CEO Insights</a> <a class="dropdown-item header__dropdown-item " href="/perspectives/articles" target="_self">Articles</a> <a class="dropdown-item header__dropdown-item " href="/perspectives/op-eds" target="_self">Op-eds</a> <a class="dropdown-item header__dropdown-item " href="/perspectives/cma-connect" target="_self">CMA Connect</a> </div> </li> <li class="nav-item dropdown "> <a class="nav-link dropdown-toggle header__link" href="#" id='navbarDropdownMenuLink-1' role="button" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Advocacy<i class="fas fa-chevron-down header__icon" aria-hidden="true"></i></a> <div class="dropdown-menu header__dropdown" aria-labelledby='navbarDropdownMenuLink-1'> <a class="dropdown-item header__dropdown-item " href="/advocacy/policy-topics" target="_self">Policy Topics</a> <a class="dropdown-item header__dropdown-item " href="/advocacy/government-submissions" target="_self">Government Submissions</a> </div> </li> <li class="nav-item dropdown "> <a class="nav-link dropdown-toggle header__link" href="#" id='navbarDropdownMenuLink-1' role="button" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Resources<i class="fas fa-chevron-down header__icon" aria-hidden="true"></i></a> <div class="dropdown-menu header__dropdown" aria-labelledby='navbarDropdownMenuLink-1'> <a class="dropdown-item header__dropdown-item " href="/resources/code-of-ethics-standards" target="_self">Code of Ethics &amp; Standards</a> <a class="dropdown-item header__dropdown-item " href="/resources/compliance-best-practices-guides" target="_self">Compliance &amp; Best Practices Guides</a> <a class="dropdown-item header__dropdown-item " href="/resources/consumer-centre" target="_self">Consumer Centre</a> <a class="dropdown-item header__dropdown-item " href="/resources/maintaining-standards" target="_self">Maintaining Standards</a> <a class="dropdown-item header__dropdown-item " href="/resources/research" target="_self">Research Centre</a> </div> </li> </ul> </nav> </div> </header> <main id="mainContent" role="main" class="cma-pixel-corner bypass-block-target" tabindex="-1"> <div id="BrowserSupportWidget_TBEA636A6030_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Browser Support Widget"> </div> <div id="MainContent_TE819EEA1001_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><section class="zone zone-article-template no-margin-top"> <div class="row"> <div id="MainContent_TE819EEA1002_Col00" class="col-lg-8 sf_colsIn" data-sf-element="Featured Item" data-placeholder-label="Featured Item"> <div class="article-featured-img" style="background-image:url(/images/default-source/learning-section/charterd-marketer-cmea8e346fd0924f77b009b033b51f99ff.jpg?sfvrsn=8a1c7be7_4);"> </div> <div id="MainContent_TE819EEA1009_Col00" class="sf_colsIn article article-feature mb-5" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainContent_TE819EEA1010_Col00" class="sf_colsIn col-lg-9 offset-lg-2 col-md-10" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div> <nav aria-label="Full path to the current page"> <ol class="breadcrumb default"> <li class="breadcrumb-item active" aria-current="page">Chartered Marketer</li> </ol> </nav> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h1><span style="float: right"><img src="/images/default-source/about-us/chartered-marketer-logo.png?sfvrsn=41397714_3"></span>Become a Chartered Marketer </h1></div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><p><a href="/chartered-marketer">Apply Now</a>&nbsp;| <a href="/learning/chartered-marketer/scholarship-fund">CM Scholarship Fund</a>&nbsp;| <a href="/learning/chartered-marketer/pre-approved-programs">Pre-Approved Programs</a> | <a href="/learning/chartered-marketer/cm-holder-benefits">CM Holder Benefits</a> | <a href="/learning/chartered-marketer/executive-advanced-standing">Executive Path Advanced Standing</a></p><p>&nbsp;</p></div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><p>Join marketing professionals across Canada who are setting the standard in marketing excellence. <strong>The Chartered Marketer (CM) designation</strong>, established by the CMA, is your invitation to the CM community!</p><p><a href="https://charteredmarketer.ca/get-information-about-chartered-marketer" class="btn btn-primary" data-sf-ec-immutable="">DOWNLOAD BROCHURE </a></p><p>&nbsp;</p></div> </div> </div> </div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><p><img src="/images/default-source/about-us/cm-cyberweek3.jpg?sfvrsn=ff024217_1" style="background-color: initial; font-family: inherit; font-size: inherit; text-transform: inherit; word-spacing: normal; caret-color: auto; white-space: inherit" alt=""></p><p data-pm-slice="1 1 []">Enroll During Cyber Week: If you're not yet approved into the CM program, you'll have to submit your application first, then use promo code "CYBER40" upon checkout of your selected course to enjoy this limited-time discount.</p><p data-pm-slice="1 1 []">&nbsp;</p></div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h2>Why Choose the CM Designation?</h2><p><strong>Recognition:</strong> Chartered Marketer is the only marketing designation in Canada and is a clear signal to employers and the business community of your expertise and commitment to the profession.&nbsp;</p><p><strong>Comprehensive Knowledge:</strong> With the CM designation, you demonstrate that you possess the essential knowledge and skills demanded by top employers for success in both marketing and business.&nbsp;</p><p><strong>Continuous Development:</strong> Achieving and maintaining your CM status reflects your dedication to staying current and evolving with the ever-changing marketing landscape.&nbsp;</p></div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h2><br>Flexible Learning for the Modern Marketer </h2><p>All courses in the Chartered Marketer (CM) curriculum are delivered on-demand, allowing you to learn at your own pace and on your own schedule. Build your CM journey your way, with the flexibility to adapt to your unique needs and marketing career goals. </p></div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h2><br>Your Path to Becoming a Chartered Marketer</h2><p>Based on your education and expertise as a marketing professional, the journey to achieve your CM designation depends on your needs and timeline.</p><p><strong>The CM Program: </strong>Ideal for marketers with at least one year of experience, the comprehensive CM program sets you up with the foundations of marketing and guides you along our core CM courses, allowing you to then specialize in a marketing focus and tie it altogether with the Summit. Learners will need to take 4&nbsp;courses plus complete the Compliance for Marketers micro course and the Summit course to achieve the CM designation.</p><h4>Accelerated CM Pathways</h4><p><strong>Education Path: </strong>Holders of a marketing diploma/degree can accelerate their CM journey, requiring only 1-2 courses plus completion of the Compliance for Marketers micro course and the Summit course to achieve the CM designation.<br></p><p><strong>Experience Path:</strong> Marketers with at least 8 years of diverse marketing experience and a demonstration of career progression can apply for this path, needing only to complete the Compliance for Marketers micro course and the Summit course to achieve the CM designation. </p><h4>Executive Advanced Standing Pathway</h4><p>For those with 10 years of marketing experience at an executive level responsible for decision-making and people leadership. More details can be found <a href="/learning/chartered-marketer/executive-advanced-standing">here</a>.&nbsp;</p><p><img src="/images/default-source/web-assets/cm-badge-cancred.png?sfvrsn=bb11508b_5" width="100%" alt="Elevate Your Professional Profile! Once you earn your CM designation you will be issued your digital badge through CanCred. Our badges showcase your achievements and expertise in marketing, making it easier for you to display and share your skills across digital platforms. Enhance your visibility and credibility in the marketing community with a recognized and shareable badge of your accomplishment."></p></div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h3><br>The Core CM Courses</h3></div> </div><div class="cma-cols"> <div class="row" data-sf-element="Row"> <div id="MainContent_C037_Col00" class="sf_colsIn col-12 col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div> <div class="card"> <img class="card-img-top" src="/images/default-source/web-assets/cm-tools-for-success.jpg?sfvrsn=8b996369_0" title="CM-tools-for-success" alt="CM-tools-for-success"/> <div class="card-body"> <p class="card-text"><p><a href="https://thecma.ca/chartered-marketer/tools-for-success"><strong>Tools for Success:</strong></a></p><p>Set yourself up to think strategically like a marketer</p></p> </div> </div> </div> </div> <div id="MainContent_C037_Col01" class="sf_colsIn col-12 col-lg-4" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div> <div class="card"> <img class="card-img-top" src="/images/default-source/chartered-marketer/thumbnail-finance2fca61bc-c498-48be-8767-1b6d7b27b3df.jpg?sfvrsn=ec459883_3" title="thumbnail-finance" alt=""/> <div class="card-body"> <p class="card-text"><p><a href="https://thecma.ca/chartered-marketer/finance-and-campaign-execution"><strong>Finance and Campaign Execution</strong></a></p><p>Sharpen your business acumen and earn your seat at the C-Suite table</p></p> </div> </div> </div> </div> <div id="MainContent_C037_Col02" class="sf_colsIn col-12 col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div> <div class="card"> <img class="card-img-top" src="/images/default-source/chartered-marketer/thumbnail-creative.jpg?sfvrsn=f030d4ed_7" title="thumbnail-creative" alt=""/> <div class="card-body"> <p class="card-text"><p><a href="https://thecma.ca/chartered-marketer/creative-elements-of-marketing" style="box-sizing: border-box; color: rgba(219, 0, 11, 1); background-color: rgba(0, 0, 0, 0); font-size: inherit; font-weight: inherit"><strong>Creative Elements of Marketing:</strong></a></p><p>Unleash your creative potential and learn how to maintain strong client and agency relationships</p></p> </div> </div> </div> </div> </div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h3><br>Specialization Courses<strong></strong></h3></div> </div><div class="cma-cols"> <div class="row" data-sf-element="Row"> <div id="MainContent_C042_Col00" class="sf_colsIn col-12 col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div> <div class="card"> <img class="card-img-top" src="/images/default-source/chartered-marketer/thumbnail-brand.jpg?sfvrsn=cc6505d1_3" title="thumbnail-brand" alt=""/> <div class="card-body"> <p class="card-text"><p><a href="https://thecma.ca/chartered-marketer/brand" style="box-sizing: border-box; color: rgba(219, 0, 11, 1); background-color: rgba(0, 0, 0, 0); font-size: inherit; font-weight: inherit"><strong>Brand:</strong></a></p><p><strong></strong>Take your brand management expertise to the next level</p></p> </div> </div> </div> </div> <div id="MainContent_C042_Col01" class="sf_colsIn col-12 col-lg-4" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div> <div class="card"> <img class="card-img-top" src="/images/default-source/chartered-marketer/thumbnail-media.jpg?sfvrsn=f94e8ff9_3" title="thumbnail-media" alt=""/> <div class="card-body"> <p class="card-text"><p><a href="https://thecma.ca/chartered-marketer/media" style="box-sizing: border-box; color: rgba(219, 0, 11, 1); background-color: rgba(0, 0, 0, 0); font-size: inherit; font-weight: inherit"><strong>Media:</strong></a></p><p>Plan your media like a pro</p></p> </div> </div> </div> </div> <div id="MainContent_C042_Col02" class="sf_colsIn col-12 col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div> <div class="card"> <img class="card-img-top" src="/images/default-source/chartered-marketer/thumbnail-insights.jpg?sfvrsn=4db9e439_3" title="thumbnail-insights" alt=""/> <div class="card-body"> <p class="card-text"><p><a href="https://thecma.ca/chartered-marketer/insights" style="box-sizing: border-box; color: rgba(219, 0, 11, 1); background-color: rgba(0, 0, 0, 0); font-size: inherit; font-weight: inherit"><strong>Insights:</strong></a></p><p><strong></strong>Unleash the power of data and discover insights to elevate your business objectives</p></p> </div> </div> </div> </div> </div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><h3><br>The Capstone Course: Summit </h3><p>Dive into the culminating CM Summit course to master marketing leadership and communication skills through an immersive case study and personalized guidance, setting you up for success in the marketing business world.</p><p><strong><a href="/chartered-marketer/summit">Summit:</a></strong> Master your marketing skills and showcase your new CM credentials</p><h3>Optional Add-On Courses</h3><p>Optional add-on courses supplement your CM curriculum at your own pace, fitting additional courses into your schedule as needed. They are a way to explore niche areas of marketing that align with your career goals in greater depth and allow you to stand out in the job market with a broader range of specialized skills. The add-on courses allow you to benefit from discounted rates exclusively for CM learners, making these additional courses more accessible.</p><p><strong><a href="/chartered-marketer/generative-ai">Generative AI for Marketers:</a></strong> This self-paced course is a must in today鈥檚 rapidly changing technological landscape, it鈥檚 more important than ever for marketers to embrace new technologies and learn how to use them for their advantage.</p><br><h2><br>Ready to Take the Next Step in Your Marketing Career?</h2><p>Join the ranks of the best in Canadian marketing. With the CM designation, you're not just enhancing your career; you're shaping the future of marketing.</p><p><a href="https://charteredmarketer.ca" class="btn btn-primary" data-sf-ec-immutable="">LEARN MORE</a> &nbsp;&nbsp; <a class="btn btn-primary" href="/chartered-marketer">APPLY NOW</a>&nbsp;</p></div> </div> <section class="zone zone-leaderboard d-none d-md-block"> <div class="row"> <div class="col-md-12"> <div class="leaderboard text-center"> <div id="sponsored-content" data-sp-content="Ipsos" data-sp-dimension="desktop" class="leaderboard__wrapper leaderboard__desktop"> <p class="leaderboard__heading">ADVERTISEMENT</p> <a href="https://www.ipsos.com/en-ca/world-moving-fast-ipsos-moves-faster" class="d-inline-block" aria-label="Ipsos" target="_blank" tabindex="0" data-sp-banner="true"> <img src="https://thecma.ca/images/default-source/about-us/ipsos-banner-ad-728x90.jpg?sfvrsn=17e67f11_1" loading="lazy" alt=""> </a> </div> </div> </div> </div> </section> <section class="zone zone-leaderboard d-md-none"> <div class="row"> <div class="col-md-12"> <div class="leaderboard text-center"> <div id="sponsored-content" data-sp-content="Ipsos" data-sp-dimension="mobile" class="leaderboard__wrapper leaderboard__mobile"> <p class="leaderboard__heading">ADVERTISEMENT</p> <a href="https://www.ipsos.com/en-ca/world-moving-fast-ipsos-moves-faster" class="d-inline-block" aria-label="Ipsos" target="_blank" tabindex="0" data-sp-banner="true"> <img src="https://thecma.ca/images/default-source/about-us/ipsos-banner-ad-300x250.jpg?sfvrsn=f7311c95_1" loading="lazy" alt=""> </a> </div> </div> </div> </div> </section> <script type="text/javascript"> var path = window.location.pathname; if ((path.indexOf("/resources/consumer-centre") > -1)){ var leaderboard = document.getElementsByClassName("zone-leaderboard"); for (var i = 0; i < leaderboard.length; ++i){ leaderboard[i].classList.remove("d-md-block"); leaderboard[i].classList.add("d-none"); } } </script> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><br><br></div> </div> <div class="cma-contentcontainer" > <div class="cma-contentblock" ><p>&nbsp;</p><p>&nbsp;</p></div> </div> </div> <div class="col-lg-4"> <div id="MainContent_TE819EEA1002_Col01" class="d-none d-lg-block sf_colsIn" data-sf-element="CTA Items" data-placeholder-label="CTA Items"> <section class="zone-sidebar sidebar-sample-cta mb-5" > <div aria-labelledby="sample-cta" class="sidebar-tittle"> <h2 id="sample-cta"> <a href="https://thecma.ca/topic/articles/2024/08/19/creating-powerful-brands-through-cx-and-ex-investment">Creating powerful brands</a> <!-- <span class="sr-only">share</span> --> </h2> <a href="https://thecma.ca/topic/articles/2024/08/19/creating-powerful-brands-through-cx-and-ex-investment" class="sample-link external-link" target="">Investing in CX &amp; EX Matters</a> </div> </section> <style> .box.box-type-1 { background: url(https://thecma.ca/images/default-source/about-us/cyber-week-box-ad.png?sfvrsn=1cbe6043_1) center bottom/cover; min-height: 450px; } </style> <section class="zone zone-sidebar sidebar-cta"> <a href="https://thecma.ca/learning/chartered-marketer" aria-label="Cyber Week" target="_blank" tabindex="0"> <div class="box box-type-1" tabindex="0"> <span class="sr-only">call to action box</span> </div> </a> </section> </div> </div> </div> </section> <section id="MainContent_TE819EEA1003_Col00" class="sf_colsIn" data-sf-element="Section" data-placeholder-label="Add Content in this section"><section class="zone zone-events" data-aos="fade-up" data-aos-offset="200"> <div class="slider"> <div class="container"> <div class="title-wrap"> <h2>UPCOMING EVENTS & LEARNING OPPORTUNITIES</h2> | <h2><a href="/events"> VIEW ALL</a></h2> </div> <div class="carousel-events"> </div> </div> </div> </section> </section> </div> <section class="zone zone-sponsors container" data-aos="fade-up" data-aos-offset="200"> <div class="member-logos d-lg-flex align-items-center"> <div class="sponsors-member flex-grow-1"> <h2 class="common-head">Major Sponsors</h2> <ul class="sponsors d-flex align-items-baseline flex-lg-nowrap flex-wrap"> <li > <a href="https://www.bmo.com" target="_blank"><img src="https://thecma.ca/images/default-source/about-us/bmo-logo.jpg?sfvrsn=9b995fea_1" alt=""></a> </li> <li > <a href="https://www.canadapost.ca" target="_blank"><img src="https://thecma.ca/images/default-source/sponsor-logos/events-canada-post.png?sfvrsn=ebe0eb60_0" alt="canada post"></a> </li> <li > <a href="https://www.cibc.com" target="_blank"><img src="https://thecma.ca/images/default-source/sponsor-logos/cibc-800x450.jpg?sfvrsn=caab9cd2_4" alt="CIBC-800x450"></a> </li> <li > <a href="https://environicsanalytics.com" target="_blank"><img src="https://thecma.ca/images/default-source/about-us/environics_20241df0e0f4-6b46-4d62-ba97-afbf214e6338.jpg?sfvrsn=620ad55_1" alt=""></a> </li> <li > <a href="https://www.microsoft.com/en-ca" target="_blank"><img src="https://thecma.ca/images/default-source/sponsors-logo-2/microsoft-2023.jpg?sfvrsn=3f72df90_0" alt="Microsoft-2023"></a> </li> </ul> </div> </div> </section> </main> <footer class="footer"> <div class="container"> <div class="row"> <div class="col-md-4 col-lg-3 navbar navbar-expand-md footer__accordion"> <button class="footer__header navbar-toggler" type="button" data-toggle="collapse" data-target='#navbar-1' aria-controls='navbar-1' aria-expanded="false" aria-label="Toggle navigation"> About <i class="fas fa-chevron-down footer__icon" aria-hidden="true"></i> </button> <div class="collapse navbar-collapse w-100 align-items-start" id='navbar-1'> <ul class="navbar-nav flex-column"> <li class="nav-item footer__header d-none d-md-block"> About </li> <li class="nav-item "> <a class="nav-link footer__item" href="/about/about-cma" target="_self">Our Story</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/about/contact-cma" target="_self">Contact CMA</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/about/board" target="_self">Board of Directors</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/about/management" target="_self">Management Team</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/about/financials" target="_self">Financials</a> </li> </ul> </div> </div> <div class="col-md-4 col-lg-3 navbar navbar-expand-md footer__accordion"> <button class="footer__header navbar-toggler" type="button" data-toggle="collapse" data-target='#navbar-2' aria-controls='navbar-2' aria-expanded="false" aria-label="Toggle navigation"> Get Involved <i class="fas fa-chevron-down footer__icon" aria-hidden="true"></i> </button> <div class="collapse navbar-collapse w-100 align-items-start" id='navbar-2'> <ul class="navbar-nav flex-column"> <li class="nav-item footer__header d-none d-md-block"> Get Involved </li> <li class="nav-item "> <a class="nav-link footer__item" href="/get-involved/cma-awards" target="_self">CMA Awards</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/get-involved/sponsorships" target="_self">Sponsorships</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/get-involved/partnerships" target="_self">Partnerships</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/get-involved/thought-leadership-groups" target="_self">Join a Group</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/perspectives/ceo-insights" target="_self">CEO Insights</a> </li> </ul> </div> </div> <div class="col-md-4 col-lg-3 navbar navbar-expand-md footer__accordion"> <button class="footer__header navbar-toggler" type="button" data-toggle="collapse" data-target='#navbar-3' aria-controls='navbar-3' aria-expanded="false" aria-label="Toggle navigation"> CMA Community <i class="fas fa-chevron-down footer__icon" aria-hidden="true"></i> </button> <div class="collapse navbar-collapse w-100 align-items-start" id='navbar-3'> <ul class="navbar-nav flex-column"> <li class="nav-item footer__header d-none d-md-block"> CMA Community </li> <li class="nav-item "> <a class="nav-link footer__item" href="/cma-community/cma-cafe" target="_self">CMA Caf&#233;</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/cma-community/member-directory" target="_self">Member Directory</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/cma-community/marketers-respond" target="_self">Marketers Respond</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="/media" target="_self">Media</a> </li> <li class="nav-item "> <a class="nav-link footer__item" href="https://www.marketing-jobs.ca/" target="_blank">Marketing Job Bank</a> </li> </ul> </div> </div> <div class="col my-auto"> <div class="footer__social d-flex justify-content-between"> <a href="https://twitter.com/Cdnmarketing" target="_blank" class="icon--light"><em class="fab fa-twitter"></em></a> <a href="https://www.instagram.com/cdnmarketing/" target="_blank" class="icon--light"><em class="fab fa-instagram"></em></a> <a href="https://www.linkedin.com/company/canadian-marketing-association/" target="_blank" class="icon--light"><em class="fab fa-linkedin"></em></a> <a href="https://www.facebook.com/cdnmarketing" target="_blank" class="icon--light"><em class="fab fa-facebook-f"></em></a> <a href="https://www.youtube.com/user/canadianmarketing" target="_blank" class="icon--light"><em class="fab fa-youtube"></em></a> </div> </div> </div> <div class="footer__lower footer__bt"> <div class="row justify-content-center justify-content-md-between"> <div class="col-md-6 text-center text-md-left"><a href="/privacy-policy" sfref="[f669d9a7-009d-4d83-ddaa-000000000002]4ac5b2dd-8306-42a6-ad3d-0dce23cb499f" class="footer__item footer__item--lower px-2 mb-2">Privacy Policy</a> <a href="/accessibility" sfref="[f669d9a7-009d-4d83-ddaa-000000000002]4d73bc41-cd4f-42a8-9c46-43bf3a28f7ca" class="footer__item footer__item--lower px-2 mb-2">Accessibility</a> </div> <div class="col-md-6 text-center text-md-right"> <p class="footer__item footer__item--lower d-inline-block">漏 <span class="copyrightyear">2020 </span> Canadian Marketing Association. All&nbsp;Rights&nbsp;Reserved. </p> </div> </div> </div> </div> <div class="clearfix"></div> <div class="fixed-cookies pav-hide"> <div class="cookies-notification d-flex justify-content-center align-items-center alert fade show" id="cookies"> <p>We use cookies to ensure you get the best experience on our website. Learn more about <a target="_blank" href="https://youradchoices.ca/en/faq">cookies</a><a href="#"></a>. </p><button class="btn btn-primary cookies-btn">Close</button></div> </div> </footer> <!-- bottom start --> <script src="/ResourcePackages/CMA/assets/dist/js/wcag.js" type="text/javascript"></script><script src="/ResourcePackages/CMA/assets/dist/js/accessibility-accordion.js" type="text/javascript"></script><script src="/ResourcePackages/CMA/assets/dist/js/aos.js" type="text/javascript"></script><script src="/ResourcePackages/CMA/assets/dist/js/app.js" type="text/javascript"></script><script src="/ResourcePackages/CMA/assets/dist/js/carousel-wcag.js" type="text/javascript"></script><script src="/Mvc/Scripts/pav.helpers.js" type="text/javascript"></script><script src="/Mvc/Scripts/cma.custom.js" type="text/javascript"></script><script src="/Frontend-Assembly/Telerik.Sitefinity.Frontend.Search/Mvc/Scripts/SearchBox/Search-box.js?package=CMA&amp;v=MTQuNC44MTMzLjA%3d" type="text/javascript"></script><script src="/Frontend-Assembly/Pavliks.PortalConnector.CMA.UI/Mvc/Scripts/CartWidget/CartWidget.js?package=CMA&amp;v=MS4wLjAuMA%3d%3d" type="text/javascript"></script> <!-- cmaapi start: CMA API dependent upon TPC API. Force CMA API to bottom of <body>. --> <!-- plugin libraries start --> <!-- FOR FORMS ONLY --> <!-- FOR FORMS ONLY --> <!-- Equal Height box --> <script src="https://cdnjs.cloudflare.com/ajax/libs/jquery.matchHeight/0.7.0/jquery.matchHeight-min.js"></script> <!-- Formstone carousel/slider start --> <script src="https://cdnjs.cloudflare.com/ajax/libs/formstone/1.4.16/js/core.js" integrity="sha256-Fkr6wiv2PEvTk9fr+yBbGrqq3ZWJeOP+VEznedX9frc=" crossorigin="anonymous"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/formstone/1.4.16/js/mediaquery.js" integrity="sha256-SL2yBF/F8p0tGQhUo+Oc5Ik+idwHiGCy/RTbBN4fJ78=" crossorigin="anonymous"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/formstone/1.4.16/js/touch.js" integrity="sha256-x6gQsJ033UCEE6gZuHVIvlwY++ZB2HJa/Sp1gxms6hY=" crossorigin="anonymous"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/formstone/1.4.16/js/carousel.js" integrity="sha256-ebczIcZs+mzwlkFc7tGm74FSgjPMcnIgMwmUjXGqTHA=" crossorigin="anonymous"></script> <!-- Formstone carousel/slider end --> <!-- custom js start --> <script> (() => { // CMA API dependent upon TPC API. Force CMA API to bottom of <body>. setTimeout(() => { var e = document.createElement("script"); e.src = "/Mvc/Scripts/cma.api.js"; document.body.appendChild(e); }, 10); })(); </script> <script> // Run CookieNotifier and only show Message if cookie not yet created. $(document).on("ready", cookieNotifierRead($(".fixed-cookies.pav-hide"))); </script> <!-- custom js End --> <!-- For Outdatedbrowser starts--> <script> var $buoop = { notify: { i: 10, f: 49, o: -3, s: 8, c: 54 }, reminder: 0, unsupported: true, api: 5 }; function $buo_f() { var e = document.createElement("script"); e.src = "/ResourcePackages/CMA/assets/dist/js/update.js"; document.body.appendChild(e); }; try { document.addEventListener("DOMContentLoaded", $buo_f, false) } catch (e) { window.attachEvent("onload", $buo_f) } </script> <!-- For Outdatedbrowser ends--> </body> </html> <script type="text/javascript"> (function () { var getIdentity = function () { $.ajax('/PortalConnectorMvc/Services/Identity/Get', { async: false, cache: false, dataType: 'json', method: 'GET', }).done($.proxy(function(data) { tpc.identity = data; }, this)); return tpc.identity; } getIdentity(); })(window.tpc = window.tpc || {}); </script>

Pages: 1 2 3 4 5 6 7 8 9 10