Canadian Marketing Association

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id="cmaThemeCarousel" data-ride="carousel" tabindex="-1" aria-live="polite"> <ul class="carousel-inner theme-carousel__inner pl-0"> <li id="item-1" class="carousel-item active"> <div class="theme-carousel__img-wrap"> <img class="d-block w-100 theme-carousel__img" src="https://thecma.ca/images/default-source/about-us/marketer2.jpg?sfvrsn=fe720737_1" alt="" /> </div> <div class="container container--carousel article article-feature"> <div class="row no-gutters"> <div class="col-lg-8 position-relative article-top-landing-header black-bg"> <div class="carousel-caption theme-carousel__caption"> <div class="theme-carousel__caption-body"> <p class="heading__larger">Enhance your marketing CREDentials. Become a Chartered Marketer</p> <p >Stand out in the competitive job market by becoming a Chartered Marketer (CM) – the only marketing designation in Canada. Study at your own pace in virtual, on-demand modules.</p> <a href="/learning/chartered-marketer" class="btn btn-inverse">LEARN MORE</a> </div> </div> </div> </div> </div> </li> <li id="item-2" class="carousel-item "> <div class="theme-carousel__img-wrap"> <img class="d-block w-100 theme-carousel__img" src="https://thecma.ca/images/default-source/learning-section/cma-nxt-banner---no-logo.jpg?sfvrsn=368bee38_4" alt="Smiling young professional holding notebook. " /> </div> <div class="container container--carousel article article-feature"> <div class="row no-gutters"> <div class="col-lg-8 position-relative article-top-landing-header black-bg"> <div class="carousel-caption theme-carousel__caption"> <div class="theme-carousel__caption-body"> <p class="heading__larger">Sign up to CMA NXT!</p> <p >CMA NXT is an online platform designed to help bridge the gap between post-secondary education and a career in marketing.</p> <a href="https://thecma.ca/learning/nxt" class="btn btn-inverse">LEARN MORE</a> </div> </div> </div> </div> </div> </li> <li id="item-3" class="carousel-item "> <div class="theme-carousel__img-wrap"> <img class="d-block w-100 theme-carousel__img" src="https://thecma.ca/images/default-source/events---featured-images/pexels-plann-4549414.jpg?sfvrsn=738ec8ea_0" alt="pexels-plann-4549414" /> </div> <div class="container container--carousel article article-feature"> <div class="row no-gutters"> <div class="col-lg-8 position-relative article-top-landing-header black-bg"> <div class="carousel-caption theme-carousel__caption"> <div class="theme-carousel__caption-body"> <p class="heading__larger">Influencer Marketing: Strategies for Authentic Partnerships</p> <p >Learn how to develop an impactful Influencer Marketing Strategy, along with some tips and tricks to get the most out of each post.</p> <a href="https://thecma.ca/events/detail/2025/02/26/default-calendar/Influencer-Marketing-Strategies-for-Authentic-Partnerships" class="btn btn-inverse">REGISTER NOW</a> </div> </div> </div> </div> </div> </li> <li id="item-4" class="carousel-item "> <div class="theme-carousel__img-wrap"> <img class="d-block w-100 theme-carousel__img" src="https://thecma.ca/images/default-source/about-us/network-with.jpg?sfvrsn=e8f1f317_1" alt="" /> </div> <div class="container container--carousel article article-feature"> <div class="row no-gutters"> <div class="col-lg-8 position-relative article-top-landing-header black-bg"> <div class="carousel-caption theme-carousel__caption"> <div class="theme-carousel__caption-body"> <p class="heading__larger">Apply for acCREDitation that opens doors. Chartered Marketer financial support available</p> <p >If you’re a marketer in career transition, you could be eligible for financial support up to $10,000 through Digital Marketing Skills Canada to complete the CM program.</p> <a href="/learning/chartered-marketer/digital-marketing-skills-canada-program" class="btn btn-inverse">LEARN MORE</a> </div> </div> </div> </div> </div> </li> <li id="item-5" class="carousel-item "> <div class="theme-carousel__img-wrap"> <img class="d-block w-100 theme-carousel__img" src="https://thecma.ca/images/default-source/about-us/maplesyrup.png?sfvrsn=65784404_1" alt="" /> </div> <div class="container container--carousel article article-feature"> <div class="row no-gutters"> <div class="col-lg-8 position-relative article-top-landing-header black-bg"> <div class="carousel-caption theme-carousel__caption"> <div class="theme-carousel__caption-body"> <p class="heading__larger">"Made in Canada” and “Product of Canada” aren’t interchangeable</p> <p >As trade tensions rise and consumers prioritize and search for local products, businesses are eager to showcase their Canadian roots and ties.</p> <a href="https://thecma.ca/topic/articles/2025/02/05/made-in-canada-and-product-of-canada-arent-interchangeable" class="btn btn-inverse">READ MORE</a> </div> </div> </div> </div> </div> </li> </ul> <fieldset aria-label="carousel buttons" class="theme-carousel__controls"> <a class="carousel-control-prev theme-carousel__pause" href="#" role="button" id="themeCarouselPause"> <img class="carousel-control-pause-icon" src="/images/default-source/web-assets/pause.svg" alt="pause slider" aria-hidden="true" /> <img class="carousel-control-play-icon d-none" src="/images/default-source/web-assets/play.svg" alt="play slider" aria-hidden="true" /> <span class="sr-only">Pause/Play carousel</span> </a> <a class="carousel-control-prev theme-carousel__prev" href="#" role="button" data-slide="prev"> <img class="carousel-control-prev-icon" src="/images/default-source/web-assets/left-arrow.svg" alt="previous image" aria-hidden="true" /> <span class="sr-only">Previous slide</span> </a> <a class="carousel-control-next theme-carousel__next" href="#" role="button" data-slide="next"> <img class="carousel-control-next-icon" src="/images/default-source/web-assets/right-arrow.svg" alt="next image" aria-hidden="true" /> <span class="sr-only">Next slide</span> </a> </fieldset> </div> </section> <div id="MainContent_C001_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><section id="MainContent_C009_Col00" class="sf_colsIn zone zone-column-content-cta" data-sf-element="Section" data-placeholder-label="Section"><div class="row mb-5" data-sf-element="Row"> <div id="MainContent_C010_Col00" class="sf_colsIn col-md-12 col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> </div> <div id="MainContent_C010_Col01" class="sf_colsIn col-md-12 col-lg-4" data-sf-element="Column 2" data-placeholder-label="Column 2"> </div> <div id="MainContent_C010_Col02" class="sf_colsIn col-md-12 col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> </div> </div> </section> <section id="MainContent_C057_Col00" class="sf_colsIn zone zone-events d-md-block" data-sf-element="Section" data-placeholder-label="Section"><section class="zone zone-events" data-aos="fade-up" data-aos-offset="200"> <div class="slider"> <div class="container"> <div class="title-wrap"> <h2>UPCOMING EVENTS & LEARNING OPPORTUNITIES</h2> | <h2><a href="/events"> VIEW ALL</a></h2> </div> <div class="carousel-events"> <div class="item" aria-posinset="1" aria-setsize="7" tabindex="0" > <div class="box box-type-2 event-box" tabindex="0"> <div class="thumb-img-wrapper"> <div class="thumb-img"> <a href="https://thecma.ca/events/detail/2025/02/19/default-calendar/Reimaging-Brand-Building-and-Performance-Marketing" role="link"><img src="https://thecma.ca/images/default-source/events---featured-images/cma-cafe.jpg?sfvrsn=1a209935_2" alt="" role="presentation" loading="lazy"></a> </div> </div> <div class="inner"> <div class="box-header d-flex align-items-center"> <span tabindex="0" class="sr-only">2/19/2025 2:30:00 PM</span> <div class="date text-center" aria-hidden="true"> <span class="month d-block">Feb</span> <span class="day"> 19</span> </div> <div> <span class="event-location d-block"> Toronto <span> @ 9:30AM - 10:30AM ET </span> </span> <span class="event-name d-block text-uppercase"> <span class="date"> CMA Café Executive Networking</span> </span> </div> </div> <div class="box-body"> <h3 class="h2"><a href="https://thecma.ca/events/detail/2025/02/19/default-calendar/Reimaging-Brand-Building-and-Performance-Marketing">CMA Café: Striking The Balance - Reimagining Brand Building and Performance Marketing</a></h3> <p>Join David, founder and CEO of Mindshape for an engaging discussion with attendees exploring key topics that are affecting how today’s top CEO’s are evaluating the balance between brand building and performance marketing.</p> </div> <div class="box-footer"> </div> </div> <div class="clearfix"></div> </div> </div> <div class="item" aria-posinset="2" aria-setsize="7" tabindex="0" > <div class="box box-type-2 event-box" tabindex="0"> <div class="thumb-img-wrapper"> <div class="thumb-img"> <a href="https://thecma.ca/events/detail/2025/02/19/default-calendar/Effective-Communication-Tips-to-Ace-Any-Job-Interview" role="link"><img src="https://thecma.ca/images/default-source/about-us/dmsc_eventheaderes.jpg?sfvrsn=bff839c7_1" alt="" role="presentation" loading="lazy"></a> </div> </div> <div class="inner"> <div class="box-header d-flex align-items-center"> <span tabindex="0" class="sr-only">2/19/2025 5:00:00 PM</span> <div class="date text-center" aria-hidden="true"> <span class="month d-block">Feb</span> <span class="day"> 19</span> </div> <div> <span class="event-location d-block"> <span>12:00PM - 1:30PM ET</span> </span> <span class="event-name d-block text-uppercase"> <span class="date"> Online Event</span> </span> </div> </div> <div class="box-body"> <h3 class="h2"><a href="https://thecma.ca/events/detail/2025/02/19/default-calendar/Effective-Communication-Tips-to-Ace-Any-Job-Interview">Effective Communication Tips to Ace Any Job Interview</a></h3> <p>Join Brendan Kumarasamy, founder of MasterTalk, in this highly interactive and engaging session focused exclusively on mastering your job interview communication. </p> </div> <div class="box-footer"> </div> </div> <div class="clearfix"></div> </div> </div> <div class="item" aria-posinset="3" aria-setsize="7" tabindex="0" > <div class="box box-type-2 event-box" tabindex="0"> <div class="thumb-img-wrapper"> <div class="thumb-img"> <a href="https://thecma.ca/events/detail/2025/02/20/default-calendar/Finding-the-right-balance-for-CPG-advertisers" role="link"><img src="https://thecma.ca/images/default-source/events---featured-images/cma-exclusive-experience.png?sfvrsn=be2d0b08_1" alt="" role="presentation" loading="lazy"></a> </div> </div> <div class="inner"> <div class="box-header d-flex align-items-center"> <span tabindex="0" class="sr-only">2/20/2025 1:30:00 PM</span> <div class="date text-center" aria-hidden="true"> <span class="month d-block">Feb</span> <span class="day"> 20</span> </div> <div> <span class="event-location d-block"> Toronto <span> @ 8:30AM - 11:00AM ET </span> </span> <span class="event-name d-block text-uppercase"> <span class="date"> Exclusive Experience</span> </span> </div> </div> <div class="box-body"> <h3 class="h2"><a href="https://thecma.ca/events/detail/2025/02/20/default-calendar/Finding-the-right-balance-for-CPG-advertisers">Finding the right balance for CPG advertisers, Environics Analytics and MiQ Exclusive Experience</a></h3> <p>In this session, we identify key themes for a well balanced CPG marketing plan this year</p> </div> <div class="box-footer"> </div> </div> <div class="clearfix"></div> </div> </div> <div class="item" aria-posinset="4" aria-setsize="7" tabindex="0" > <div class="box box-type-2 event-box" tabindex="0"> <div class="thumb-img-wrapper"> <div class="thumb-img"> <a href="https://thecma.ca/events/detail/2025/02/20/default-calendar/finding-the-right-balance-for-CPG-advertisers-virtual" role="link"><img src="https://thecma.ca/images/default-source/events---featured-images/cma-exclusive-experience.png?sfvrsn=be2d0b08_1" alt="" role="presentation" loading="lazy"></a> </div> </div> <div class="inner"> <div class="box-header d-flex align-items-center"> <span tabindex="0" class="sr-only">2/20/2025 2:00:00 PM</span> <div class="date text-center" aria-hidden="true"> <span class="month d-block">Feb</span> <span class="day"> 20</span> </div> <div> <span class="event-location d-block"> <span>9:00AM - 11:00AM ET</span> </span> <span class="event-name d-block text-uppercase"> <span class="date"> Exclusive Experience</span> </span> </div> </div> <div class="box-body"> <h3 class="h2"><a href="https://thecma.ca/events/detail/2025/02/20/default-calendar/finding-the-right-balance-for-CPG-advertisers-virtual">Finding the right balance for CPG advertisers, Environics Analytics and MiQ Exclusive Experience</a></h3> <p>In this session, we identify key themes for a well balanced CPG marketing plan this year</p> </div> <div class="box-footer"> </div> </div> <div class="clearfix"></div> </div> </div> <div class="item" aria-posinset="5" aria-setsize="7" tabindex="0" > <div class="box box-type-2 event-box" tabindex="0"> <div class="thumb-img-wrapper"> <div class="thumb-img"> <a href="https://thecma.ca/events/detail/2025/02/26/default-calendar/CMA-Talent-Forum" role="link"><img src="https://thecma.ca/images/default-source/about-us/cma-talent-forum-event.png?sfvrsn=3609b1d8_1" alt="" role="presentation" loading="lazy"></a> </div> </div> <div class="inner"> <div class="box-header d-flex align-items-center"> <span tabindex="0" class="sr-only">2/26/2025 1:30:00 PM</span> <div class="date text-center" aria-hidden="true"> <span class="month d-block">Feb</span> <span class="day"> 26</span> </div> <div> <span class="event-location d-block"> <span>8:30AM - 1:30PM ET</span> </span> <span class="event-name d-block text-uppercase"> <span class="date"> In-Person Event</span> </span> </div> </div> <div class="box-body"> <h3 class="h2"><a href="https://thecma.ca/events/detail/2025/02/26/default-calendar/CMA-Talent-Forum">SOLD OUT - CMA Talent Forum</a></h3> <p>Connect, collaborate, and grow with industry leaders at CMA's Talent Forum — a day of networking, insights, and opportunities!</p> </div> <div class="box-footer"> </div> </div> <div class="clearfix"></div> </div> </div> <div class="item" aria-posinset="6" aria-setsize="7" tabindex="0" > <div class="box box-type-2 event-box" tabindex="0"> <div class="thumb-img-wrapper"> <div class="thumb-img"> <a href="https://thecma.ca/events/detail/2025/02/26/default-calendar/CMA-Talent-Forum-Virtual" role="link"><img src="https://thecma.ca/images/default-source/about-us/dmsc_eventheaders.png?sfvrsn=5304061c_1" alt="" role="presentation" loading="lazy"></a> </div> </div> <div class="inner"> <div class="box-header d-flex align-items-center"> <span tabindex="0" class="sr-only">2/26/2025 2:00:00 PM</span> <div class="date text-center" aria-hidden="true"> <span class="month d-block">Feb</span> <span class="day"> 26</span> </div> <div> <span class="event-location d-block"> <span>9:00AM - 11:30AM ET</span> </span> <span class="event-name d-block text-uppercase"> <span class="date"> Online Event</span> </span> </div> </div> <div class="box-body"> <h3 class="h2"><a href="https://thecma.ca/events/detail/2025/02/26/default-calendar/CMA-Talent-Forum-Virtual">[Virtual] CMA Talent Forum</a></h3> <p>Connect, collaborate, and grow with industry leaders at CMA's Talent Forum — a day of networking, insights, and opportunities!</p> </div> <div class="box-footer"> </div> </div> <div class="clearfix"></div> </div> </div> <div class="item" aria-posinset="7" aria-setsize="7" tabindex="0" > <div class="box box-type-2 event-box" tabindex="0"> <div class="thumb-img-wrapper"> <div class="thumb-img"> <a href="https://thecma.ca/events/detail/2025/02/26/default-calendar/Influencer-Marketing-Strategies-for-Authentic-Partnerships" role="link"><img src="https://thecma.ca/images/default-source/events---featured-images/pexels-plann-4549414.jpg?sfvrsn=738ec8ea_0" alt="" role="presentation" loading="lazy"></a> </div> </div> <div class="inner"> <div class="box-header d-flex align-items-center"> <span tabindex="0" class="sr-only">2/26/2025 6:00:00 PM</span> <div class="date text-center" aria-hidden="true"> <span class="month d-block">Feb</span> <span class="day"> 26</span> </div> <div> <span class="event-location d-block"> <span>1:00PM - 3:30PM ET</span> </span> <span class="event-name d-block text-uppercase"> <span class="date"> Online Training</span> </span> </div> </div> <div class="box-body"> <h3 class="h2"><a href="https://thecma.ca/events/detail/2025/02/26/default-calendar/Influencer-Marketing-Strategies-for-Authentic-Partnerships">Influencer Marketing: Strategies for Authentic Partnerships</a></h3> <p>Influencer Marketing has experienced staggering growth over the past five years. Learn how to develop an impactful Influencer Marketing Strategy, along with some tips and tricks to get the most out of each post.</p> </div> <div class="box-footer"> </div> </div> <div class="clearfix"></div> </div> </div> </div> </div> </div> </section> <div class="title-wrap cma-contentcontainer" > <div class="cma-contentblock" ><p> </p><p> </p></div> </div> </section> <section id="MainContent_C030_Col00" class="sf_colsIn zone topic-landing-box-list" data-sf-element="SectionOffset" data-placeholder-label="SectionOffset" data-aos="fade-up" data-aos-offset="200"> </section> </div> <section id="MainContent_C083_Col00" class="sf_colsIn" data-sf-element="Section" data-placeholder-label="Section"><div id="MainContent_C041_Col00" class="sf_colsIn container card-image-copy" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainContent_C048_Col00" class="sf_colsIn col-lg-6" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="cta-2-col-featured-img right-col-img" style="background-image: url(https://via.placeholder.com/1280x720);"> </div> <div class="cta-2-col-box col-box-white" data-aos="fade-up" data-aos-offset="100"> <h2>You could qualify to earn CREDentials at no cost. CM financial support up to $10,000 available</h2> <p><p dir="ltr">The CMA is dedicated to building Canada’s next generation of marketing talent through the Digital Marketing Skills Canada (DMSC) initiative – financial support to complete the Chartered Marketer (CM) program.</p><br><p dir="ltr">If you’re a marketing professional currently unemployed or working part-time – and you meet the criteria – you could earn your CM designation without the financial barrier. </p></p> <a href="/learning/chartered-marketer/digital-marketing-skills-canada-program" class="btn btn-primary" target="" role="button" aria-label="Click to learn more">LEARN MORE</a> </div> </div> <div id="MainContent_C048_Col01" class="sf_colsIn col-lg-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div style="padding:85.9% 0 0 0;position:relative;background:black;"><iframe src="https://player.vimeo.com/video/1050912102?badge=0&autopause=0&player_id=0&app_id=58479&background=1" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Home-DMSC-Bucket-VID-15s-610x525"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script> </div> </div> <section id="MainContent_C084_Col00" class="sf_colsIn" data-sf-element="SectionOffset" data-placeholder-label="SectionOffset" data-aos="fade-up" data-aos-offset="200"> </section> </div> <section id="MainContent_C091_Col00" class="sf_colsIn" data-sf-element="Section" data-placeholder-label="Section"><div id="MainContent_C088_Col00" class="sf_colsIn container card-image-copy" data-sf-element="Container" data-placeholder-label="Container"><div class="row unleash" data-sf-element="Row"> <div id="MainContent_C077_Col00" class="sf_colsIn col-lg-6" data-sf-element="Column 1" data-placeholder-label="Column 1"> <img src="/images/default-source/about-us/canadian-marketing-association.png?sfvrsn=d4509522_0" title="canadian-marketing-association" alt="canadian-marketing-association" /> </div> <div id="MainContent_C077_Col01" class="sf_colsIn col-lg-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="cta-2-col-featured-img right-col-img" style="background-image: url(https://via.placeholder.com/1280x720);"> </div> <div class="cta-2-col-box col-box-white" data-aos="fade-up" data-aos-offset="100"> <h2>Unleash your inCREDible potential. Become a future-proof marketer</h2> <p><p dir="ltr">Developed by marketers for marketers, the Chartered Marketer (CM) designation program is designed to cater to your busy life and help propel your marketing career forward. </p><br><p dir="ltr">By achieving the only marketing designation in Canada, you’ll not only enhance your skills but also gain a powerful differentiator in the competitive job market.</p></p> <a href="/learning/chartered-marketer" class="btn btn-primary" target="" role="button" aria-label="Click to learn more">LEARN MORE</a> </div> </div> </div> <section id="MainContent_C085_Col00" class="sf_colsIn" data-sf-element="SectionOffset" data-placeholder-label="SectionOffset" data-aos="fade-up" data-aos-offset="200"> </section> </div> </section> <section id="MainContent_C092_Col00" class="sf_colsIn" data-sf-element="Section" data-placeholder-label="Section"><div id="MainContent_C089_Col00" class="sf_colsIn container card-image-copy" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainContent_C080_Col00" class="sf_colsIn col-lg-6" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="cta-2-col-featured-img right-col-img" style="background-image: url(https://thecma.ca/images/default-source/about-us/cma-nxt.jpg?sfvrsn=3f4130b0_1);"> </div> <div class="cta-2-col-box col-box-white" data-aos="fade-up" data-aos-offset="100"> <h2>CMA NXT</h2> <p>A platform for post-secondary students and graduates with tools, events, networking, resources and guidance to support your career journey.</p> <a href="https://cmanxt.ca" class="btn btn-primary" target="_blank" role="button" aria-label="Click to learn more">LEARN MORE</a> </div> </div> <div id="MainContent_C080_Col01" class="sf_colsIn col-lg-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <img src="/images/default-source/about-us/nxt-bucket.jpg?sfvrsn=4002aaca_0" title="NXT-Bucket" alt="NXT-Bucket" /> </div> </div> <section id="MainContent_C090_Col00" class="sf_colsIn" data-sf-element="SectionOffset" data-placeholder-label="SectionOffset" data-aos="fade-up" data-aos-offset="200"> </section> </div> </section> <section id="MainContent_C086_Col00" class="sf_colsIn zone zone-articles" data-sf-element="Section" data-placeholder-label="Section"><div id="MainContent_C087_Col00" class="sf_colsIn slider" data-sf-element="Container" data-placeholder-label="Container"><div id="MainContent_C042_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="title-wrap cma-contentcontainer" > <div class="cma-contentblock" ><p> </p><p> </p></div> </div> <div class="title-wrap cma-contentcontainer" > <div class="cma-contentblock" ><h2>LATEST PERSPECTIVES </h2><h2> | <span><a href="/perspectives/articles">View All</a></span></h2></div> </div><div class="carousel-article"> <div class="item d-flex" aria-posinset="1" aria-setsize="7" tabindex="0" > <div 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