SB Go Circular Collaborative | Sustainable Brands

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Together, they are using their collective influence to advance the circular transition by co-creating resources to drive consumer behavior change.</p> </div> </div> </div> <div class="col-md-8 h100 mt-auto text-right bv-header"> <h1>SB Go Circular Collaborative</h1> </div> </div> <div class="col-md-9 bv-left"> <h6 class="border-bottom pt-3"> 3 Published Assets </h6> <div class="bv-stories"> <div class="row align-items-center border-bottom pt-3"> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Slides</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/behavior-change" class="editorial-channel"><span class="story-channel-flag">Consumer Behavior Change</span></a><a href="https://sustainablebrands.com/channels/sb-go-circular-collaborative" class="editorial-channel"><span class="story-channel-flag">SB Go Circular Collaborative</span></a><a href="https://sustainablebrands.com/channels/circular-economy" class="editorial-channel"><span class="story-channel-flag">Circular Economy</span></a><a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/view/sb-circularity-communications-playbook" class="py-2"> SB Circularity Communications Playbook </a> <span class="badge badge-expander bg-warning py-1"> <i class="fas fa-lock"></i> <span class="badge-expanding" style="display: none;">Log In Required</span> </span> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/view/sb-circularity-communications-playbook"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51555/conversions/DOC24-025881.pdf-320x240.jpg" alt="SB Circularity Communications Playbook" /> </a> </div> <div class="byline"> <div> Published on November 9, 2024 </div> </div> <p class="mt-2"> Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... <a href="https://sustainablebrands.com/view/sb-circularity-communications-playbook"> View More </a> </p> </div> </div> </div> </div> <div class="row align-items-center border-bottom pt-3"> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Slides</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/behavior-change" class="editorial-channel"><span class="story-channel-flag">Consumer Behavior Change</span></a><a href="https://sustainablebrands.com/channels/sb-go-circular-collaborative" class="editorial-channel"><span class="story-channel-flag">SB Go Circular Collaborative</span></a><a href="https://sustainablebrands.com/channels/circular-economy" class="editorial-channel"><span class="story-channel-flag">Circular Economy</span></a><a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/view/sb-consumer-behavior-design-playbook" class="py-2"> SB Consumer Behavior Design Playbook </a> <span class="badge badge-expander bg-warning py-1"> <i class="fas fa-lock"></i> <span class="badge-expanding" style="display: none;">Log In Required</span> </span> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/view/sb-consumer-behavior-design-playbook"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51556/conversions/DOC24-025882.pdf-320x240.jpg" alt="SB Consumer Behavior Design Playbook" /> </a> </div> <div class="byline"> <div> Published on November 9, 2024 </div> </div> <p class="mt-2"> Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... <a href="https://sustainablebrands.com/view/sb-consumer-behavior-design-playbook"> View More </a> </p> </div> </div> </div> </div> <div class="row align-items-center pt-3"> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/sb-go-circular-collaborative" class="editorial-channel"><span class="story-channel-flag">SB Go Circular Collaborative</span></a><a href="https://sustainablebrands.com/channels/collaboration" class="editorial-channel"><span class="story-channel-flag">Collaboration & Co-Creation</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/SB-Go-Circular-Collaborative" class="py-2"> Sustainable Brands Launches the SB Go Circular Collaborative: Driving Circular Economy Transformation </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/SB-Go-Circular-Collaborative"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/50629/production-asset-thumb--SB-Go-Circular-Collaborative-2024-06-20-f883acefcdd6c1809e85e543f8f482b2.png" alt="Sustainable Brands Launches the SB Go Circular Collaborative: Driving Circular Economy Transformation" /> </a> </div> <div class="byline"> <div> Published on June 20, 2024 </div> <div> About a 3 minute read </div> </div> <p class="mt-2"> SB proudly announces the launch of the SB Go Circular Collaborative, a pioneering initiative aimed at inspiring and enabling the transition to a circular economy. This collaborative working group seeks to drive brand-led activations and sustainable c... <a href="https://sustainablebrands.com/read/SB-Go-Circular-Collaborative"> View More </a> </p> </div> </div> </div> </div> <div class="py-3"> </div> </div> </div> <div class="col-md-3 bv-press"> <h3 class="mt-2 mx-auto text-center">Collaborative Members</h3> <a href="https://sustainablebrands.com/search?query=AB+InBev"><img src="https://sb-fulfillment-assets.s3.us-east-2.amazonaws.com/go_circular/ABInBev.png" alt="AB InBev" style="width:255px"/><div>AB InBev</div></a> <hr/> <a href="https://sustainablebrands.com/search?query=CHEP"><img src="https://sb-fulfillment-assets.s3.us-east-2.amazonaws.com/go_circular/CHEP.png" alt="CHEP" style="width:255px"/><div>CHEP</div></a> <hr/> <a href="https://sustainablebrands.com/search?query=Eastman"><img src="https://sb-fulfillment-assets.s3.us-east-2.amazonaws.com/go_circular/Eastman.png" alt="Eastman" style="width:255px"/><div>Eastman</div></a> <hr/> <a href="https://sustainablebrands.com/search?query=General+Mills"><img src="https://sb-fulfillment-assets.s3.us-east-2.amazonaws.com/go_circular/General-Mills.png" alt="General Mills" style="width:255px"/><div>General Mills</div></a> <hr/> <a href="https://sustainablebrands.com/search?query=Primo+Brands"><img src="https://sb-fulfillment-assets.s3.us-east-2.amazonaws.com/go_circular/Primo.png" alt="Primo Brands" style="width:255px"/><div>Primo Brands</div></a> <hr/> <a href="https://sustainablebrands.com/search?query=REI"><img src="https://sb-fulfillment-assets.s3.us-east-2.amazonaws.com/go_circular/REI.png" alt="REI" style="width:255px"/><div>REI</div></a> <hr/> <a href="https://sustainablebrands.com/search?query=Ulta"><img src="https://sb-fulfillment-assets.s3.us-east-2.amazonaws.com/go_circular/Ulta.png" alt="Ulta" style="width:255px"/><div>Ulta</div></a> <hr/> <a href="https://sustainablebrands.com/search?query=Visa"><img src="https://sb-fulfillment-assets.s3.us-east-2.amazonaws.com/go_circular/Visa.png" alt="Visa" style="width:255px"/><div>Visa</div></a> <a href="https://sustainablebrands.com/search?query=Walmart"><img src="https://sb-fulfillment-assets.s3.us-east-2.amazonaws.com/go_circular/Walmart.png" alt="Walmart" style="width:255px"/><div>Walmart</div></a> </div> </div> </div> </div> </main> <footer> <div class="col d-flex justify-content-center py-3 overflow-hidden"> <div class="adunit mx-auto px-auto"> <div id='div-gpt-ad-1721411001199-0' style='height: 90px; width: 728px;' > <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1721411001199-0'); }); </script> </div> </div> </div> <div class="row pt-3"> <div class="footer-voices"> <div class="container"> <div class="row"> <div class="col footer-voices-title pt-3 pb-1"> <h4>Featured Brand Voices</h4> </div> </div> <div class="row"> <div class="col-md-4 pb-4"> <div class="card rounded-lg"> <div class="img-fluid rounded-top" 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