Marketing & Communications | Sustainable Brands

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href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a><a href="https://sustainablebrands.com/channels/behavior-change" class="editorial-channel"><span class="story-channel-flag">Consumer Behavior Change</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/uk-electronics-retailer-black-friday-rubbish" class="py-2"> UK Electronics Retailer Reminds Shoppers ‘Black Friday Is a Load of Rubbish’ </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/uk-electronics-retailer-black-friday-rubbish"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51725/production-asset-thumb--uk-electronics-retailer-reminds-shoppers-black-friday-is-a-load-of-rubbish-2024-11-27-beb4df892ab359cf2b16e5ca0ca04a74.jpg" alt="UK Electronics Retailer Reminds Shoppers ‘Black Friday Is a Load of Rubbish’" /> </a> </div> <div class="byline"> <div> Published on November 27, 2024 </div> <div> About a 4 minute read </div> </div> <p class="mt-2"> New research shows Brits will spend £3.5B on tech they don’t need this Black Friday, with 1 in 5 using new tech for only four months. CeX’s campaign reminds shoppers about the mountains of tech waste created by the annual shopping frenzy. ... <a href="https://sustainablebrands.com/read/marketing-comms/uk-electronics-retailer-black-friday-rubbish"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/uniqlo-campaign-clothing-peace-for-all" class="py-2"> Uniqlo Expands Campaign to Use Power of Clothing to Bring ‘Peace for All’ </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/uniqlo-campaign-clothing-peace-for-all"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51710/production-asset-thumb--uniqlo-expands-campaign-to-use-power-of-clothing-to-bring-peace-for-all-2024-11-23-a218c87a3a12b83711f19dec0c17d107.jpg" alt="Uniqlo Expands Campaign to Use Power of Clothing to Bring ‘Peace for All’" /> </a> </div> <div class="byline"> <div> Published on November 22, 2024 </div> <div> About a 5 minute read </div> </div> <p class="mt-2"> The brand has partnered with renowned photographers from Magnum Photos to bring the stories and impacts of its Peace for All campaign to exhibitions in 10 cities. ... <a href="https://sustainablebrands.com/read/marketing-comms/uniqlo-campaign-clothing-peace-for-all"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a><a href="https://sustainablebrands.com/channels/behavior-change" class="editorial-channel"><span class="story-channel-flag">Consumer Behavior Change</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/yuka-users-appeal-directly-brands-healthier-products" class="py-2"> Yuka Users Can Now Appeal Directly to Brands for Healthier Products </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/yuka-users-appeal-directly-brands-healthier-products"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51691/production-asset-thumb--yuka-users-can-now-appeal-directly-to-brands-for-healthier-products-2024-11-19-b58480b5a467820b6a58f3cefe7e54ee.jpg" alt="Yuka Users Can Now Appeal Directly to Brands for Healthier Products" /> </a> </div> <div class="byline"> <div> Published on November 19, 2024 </div> <div> About a 3 minute read </div> </div> <p class="mt-2"> New in-app feature allows consumers to contact brands about harmful ingredients and urge them to reconsider products’ formulation. ... <a href="https://sustainablebrands.com/read/marketing-comms/yuka-users-appeal-directly-brands-healthier-products"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Slides</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/behavior-change" class="editorial-channel"><span class="story-channel-flag">Consumer Behavior Change</span></a><a href="https://sustainablebrands.com/channels/sb-go-circular-collaborative" class="editorial-channel"><span class="story-channel-flag">SB Go Circular Collaborative</span></a><a href="https://sustainablebrands.com/channels/circular-economy" class="editorial-channel"><span class="story-channel-flag">Circular Economy</span></a><a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/view/sb-consumer-behavior-design-playbook" class="py-2"> SB Consumer Behavior Design Playbook </a> <span class="badge badge-expander bg-warning py-1"> <i class="fas fa-lock"></i> <span class="badge-expanding" style="display: none;">Log In Required</span> </span> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/view/sb-consumer-behavior-design-playbook"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51556/conversions/DOC24-025882.pdf-320x240.jpg" alt="SB Consumer Behavior Design Playbook" /> </a> </div> <div class="byline"> <div> Published on November 9, 2024 </div> </div> <p class="mt-2"> Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional rewards, and strategies for fostering impactful be... <a href="https://sustainablebrands.com/view/sb-consumer-behavior-design-playbook"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Slides</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/behavior-change" class="editorial-channel"><span class="story-channel-flag">Consumer Behavior Change</span></a><a href="https://sustainablebrands.com/channels/sb-go-circular-collaborative" class="editorial-channel"><span class="story-channel-flag">SB Go Circular Collaborative</span></a><a href="https://sustainablebrands.com/channels/circular-economy" class="editorial-channel"><span class="story-channel-flag">Circular Economy</span></a><a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/view/sb-circularity-communications-playbook" class="py-2"> SB Circularity Communications Playbook </a> <span class="badge badge-expander bg-warning py-1"> <i class="fas fa-lock"></i> <span class="badge-expanding" style="display: none;">Log In Required</span> </span> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/view/sb-circularity-communications-playbook"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51555/conversions/DOC24-025881.pdf-320x240.jpg" alt="SB Circularity Communications Playbook" /> </a> </div> <div class="byline"> <div> Published on November 9, 2024 </div> </div> <p class="mt-2"> Led by Suzanne Shelton from ERM Shelton, this playbook guides brands in effectively communicating circular products and services. It emphasizes benefits of circularity beyond sustainability, providing tools to shift how consumers think, feel, and act... <a href="https://sustainablebrands.com/view/sb-circularity-communications-playbook"> View More </a> </p> </div> </div> </div> <div class="row align-items-center border-bottom"> <div class="col d-flex justify-content-center py-3 overflow-hidden"> <div class="adunit mx-auto px-auto"> <div id='div-gpt-hzmd-0' style='height: 90px; width: 728px;' > <script> googletag.cmd.push(function() { googletag.display('div-gpt-hzmd-0'); }); </script> </div> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/3rd-edition-greener-products" class="py-2"> Book’s 3rd Edition Digs Deeper into the Making, Marketing of ‘Greener Products’ </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/3rd-edition-greener-products"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51551/production-asset-thumb--books-3rd-edition-digs-deeper-into-the-making-marketing-of-greener-products-2024-11-08-67432d447a043a85175cc691519ccef9.jpg" alt="Book’s 3rd Edition Digs Deeper into the Making, Marketing of ‘Greener Products’" /> </a> </div> <div class="byline"> <div> Published on November 8, 2024 </div> <div> About a 2 minute read </div> </div> <p class="mt-2"> ‘Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from sustainability students and academics to corporate sustainability leaders. ... <a href="https://sustainablebrands.com/read/marketing-comms/3rd-edition-greener-products"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/shades-grey-sustainability-customers-care" class="py-2"> Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/shades-grey-sustainability-customers-care"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51543/production-asset-thumb--why-shades-of-grey-matter-in-sustainability-and-how-to-get-customers-to-care-2024-11-06-f08fcac1cd93d8afe0f0fa5e9f622717.jpg" alt="Why Shades of Grey Matter in Sustainability, and How to Get Customers to Care" /> </a> </div> <div class="byline"> <div> Published on November 6, 2024 </div> <div> About a 5 minute read </div> </div> <p class="mt-2"> Corporate fears around promoting transition are valid in an era that demonizes over-claims and disregards under-claims. Here are two strategies that can help companies share how they’re accelerating their sustainability ambitions and be rewarded fo... <a href="https://sustainablebrands.com/read/marketing-comms/shades-grey-sustainability-customers-care"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/6-sustainability-storytelling-myths-flip-them" class="py-2"> 6 Big Sustainability Storytelling Myths — and How to Flip Them </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/6-sustainability-storytelling-myths-flip-them"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51533/production-asset-thumb--6-big-sustainability-storytelling-myths-and-how-to-flip-them-2024-10-30-c43da7dd7890cbb7d64a99a487542b10.jpg" alt="6 Big Sustainability Storytelling Myths — and How to Flip Them" /> </a> </div> <div class="byline"> <div> Published on October 30, 2024 </div> <div> About a 6 minute read </div> </div> <p class="mt-2"> As brands work to tell an accurate and authentic sustainability story, marketers need to be mindful of the narrative they're creating … and careful to avoid the common misconceptions that can undermine it. ... <a href="https://sustainablebrands.com/read/marketing-comms/6-sustainability-storytelling-myths-flip-them"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/tonys-chocolonely-washington-post-food-thought" class="py-2"> Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’ </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/tonys-chocolonely-washington-post-food-thought"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51527/production-asset-thumb--tonys-chocolonely-washington-post-food-thought-2024-10-29-30bc0dc1d94b7676e855d9d62bb4bf0c.jpg" alt="Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’" /> </a> </div> <div class="byline"> <div> Published on October 29, 2024 </div> <div> About a 4 minute read </div> </div> <p class="mt-2"> The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... <a href="https://sustainablebrands.com/read/marketing-comms/tonys-chocolonely-washington-post-food-thought"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/climate-uneducation-educating-educators" class="py-2"> Climate Uneducation in the US, Part 4: Educating the Educators </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/climate-uneducation-educating-educators"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51458/production-asset-thumb--climate-uneducation-in-the-us-part-4-educating-the-educators-2024-10-26-ce9bcf03b8cdf35b8296bd617f77b71e.jpg" alt="Climate Uneducation in the US, Part 4: Educating the Educators" /> </a> </div> <div class="byline"> <div> Published on October 25, 2024 </div> <div> About a 5 minute read </div> </div> <p class="mt-2"> Thankfully, a growing number of programs and resources have emerged to help arm US teachers with the resources and knowledge they need to teach students on climate-related topics. ... <a href="https://sustainablebrands.com/read/marketing-comms/climate-uneducation-educating-educators"> View More </a> </p> </div> </div> </div> <div class="row align-items-center border-bottom"> <div class="col d-flex justify-content-center py-3 overflow-hidden"> <div class="adunit mx-auto px-auto"> <div id='div-gpt-hzmd-1' style='height: 90px; width: 728px;' > <script> googletag.cmd.push(function() { googletag.display('div-gpt-hzmd-1'); }); </script> </div> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Slides</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/behavior-change" class="editorial-channel"><span class="story-channel-flag">Consumer Behavior Change</span></a><a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/view/socio-cultural-trends-research-fall-2024" class="py-2"> SB Socio-Cultural Trends Research Fall 2024 </a> <span class="badge badge-expander bg-warning py-1"> <i class="fas fa-lock"></i> <span class="badge-expanding" style="display: none;">Log In Required</span> </span> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/view/socio-cultural-trends-research-fall-2024"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51455/conversions/DOC24-025803.pdf-320x240.jpg" alt="SB Socio-Cultural Trends Research Fall 2024" /> </a> </div> <div class="byline"> <div> Published on October 24, 2024 </div> </div> <p class="mt-2"> The SB Socio-Cultural Trends Research conducted by Ipsos and Sustainable Brands assesses consumer sustainability attitudes and behaviors across various regions. It focuses on how consumers perceive and act on sustainability-related issues, particular... <a href="https://sustainablebrands.com/view/socio-cultural-trends-research-fall-2024"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/zillow-climate-risk-data-for-sale-listings" class="py-2"> Zillow to Offer Climate-Risk Data on For-Sale Listings Across the US </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/zillow-climate-risk-data-for-sale-listings"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51442/production-asset-thumb--zillow-to-offer-climate-risk-data-on-for-sale-listings-across-the-us-2024-10-21-d7f90ff46d674f788be82b7026584a64.jpg" alt="Zillow to Offer Climate-Risk Data on For-Sale Listings Across the US" /> </a> </div> <div class="byline"> <div> Published on October 21, 2024 </div> <div> About a 4 minute read </div> </div> <p class="mt-2"> For-sale listings on Zillow will now feature detailed climate-risk information for five key categories — flood, wildfire, wind, heat and air quality — along with insurance recommendations. ... <a href="https://sustainablebrands.com/read/marketing-comms/zillow-climate-risk-data-for-sale-listings"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/monitoring-media-impacts-brand-communications" class="py-2"> Monitoring Media: Reining in the Broader Impacts of Brand Communications </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/monitoring-media-impacts-brand-communications"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51436/production-asset-thumb--monitoring-media-reining-in-the-broader-impacts-of-brand-communications-2024-10-17-2f3c9ebd431f2e93944db049c796367e.jpg" alt="Monitoring Media: Reining in the Broader Impacts of Brand Communications" /> </a> </div> <div class="byline"> <div> Published on October 17, 2024 </div> <div> About a 9 minute read </div> </div> <p class="mt-2"> We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... <a href="https://sustainablebrands.com/read/marketing-comms/monitoring-media-impacts-brand-communications"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/behavior-change" class="editorial-channel"><span class="story-channel-flag">Consumer Behavior Change</span></a><a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/behavior-change/travel-interinfluence-climate-change-tourism" class="py-2"> More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/behavior-change/travel-interinfluence-climate-change-tourism"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51427/production-asset-thumb--travel-interinfluence-climate-change-tourism-2024-10-14-edd8277a195c356347e1ccae2986af5b.jpg" alt="More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism" /> </a> </div> <div class="byline"> <div> Published on October 14, 2024 </div> <div> About a 6 minute read </div> </div> <p class="mt-2"> Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... <a href="https://sustainablebrands.com/read/behavior-change/travel-interinfluence-climate-change-tourism"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/2-truths-lie-corporate-sustainability" class="py-2"> 2 Truths and a Lie About Corporate Sustainability </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/2-truths-lie-corporate-sustainability"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51423/production-asset-thumb--2-truths-and-a-lie-about-corporate-sustainability-2024-10-11-cf1911e988d31b39fb173eead073fccc.jpg" alt="2 Truths and a Lie About Corporate Sustainability" /> </a> </div> <div class="byline"> <div> Published on October 14, 2024 </div> <div> About a 3 minute read </div> </div> <p class="mt-2"> The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... <a href="https://sustainablebrands.com/read/marketing-comms/2-truths-lie-corporate-sustainability"> View More </a> </p> </div> </div> </div> <div class="row align-items-center border-bottom"> <div class="col d-flex justify-content-center py-3 overflow-hidden"> <div class="adunit mx-auto px-auto"> <div id='div-gpt-hzmd-2' style='height: 90px; width: 728px;' > <script> googletag.cmd.push(function() { googletag.display('div-gpt-hzmd-2'); }); </script> </div> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/ecolabels-chemical-sustainability-beauty-household-products" class="py-2"> Ecolabels Ensure Chemical Sustainability in Beauty, Household Products </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/ecolabels-chemical-sustainability-beauty-household-products"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51409/production-asset-thumb--ecolabels-ensure-chemical-sustainability-in-beauty-household-products-2024-10-11-26dfa02dcdee0a98fd55cd9614580ba1.jpg" alt="Ecolabels Ensure Chemical Sustainability in Beauty, Household Products" /> </a> </div> <div class="byline"> <div> Published on October 11, 2024 </div> <div> About a 5 minute read </div> </div> <p class="mt-2"> 63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers... <a href="https://sustainablebrands.com/read/marketing-comms/ecolabels-chemical-sustainability-beauty-household-products"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/climate-uneducation-colleges-universities" class="py-2"> Climate Uneducation in the US, Part 3: Colleges, Universities Need Academic Advisors </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/climate-uneducation-colleges-universities"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51405/production-asset-thumb--climate-uneducation-in-the-us-part-3-colleges-and-universities-2024-10-10-cfe17863597f0429063c73672745fb09.jpg" alt="Climate Uneducation in the US, Part 3: Colleges, Universities Need Academic Advisors" /> </a> </div> <div class="byline"> <div> Published on October 10, 2024 </div> <div> About a 6 minute read </div> </div> <p class="mt-2"> It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right? ... <a href="https://sustainablebrands.com/read/marketing-comms/climate-uneducation-colleges-universities"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/purpose-5th-p-sustainable-food-marketing-mix" class="py-2"> Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/purpose-5th-p-sustainable-food-marketing-mix"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51369/production-asset-thumb--purpose-5th-p-sustainable-food-marketing-mix-2024-10-08-607af5a55834fde19d4fd18d610b34b1.jpg" alt="Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix" /> </a> </div> <div class="byline"> <div> Published on October 8, 2024 </div> <div> About a 8 minute read </div> </div> <p class="mt-2"> The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundatio... <a href="https://sustainablebrands.com/read/marketing-comms/purpose-5th-p-sustainable-food-marketing-mix"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> <div class="col-md-12"> <div class="editorial-channel py-1"> <div class="channel-badges"> <span class="story-type-flag">Article</span> </div> </div> <div class="editorial-channel py-1"> <div class="channel-badges"> <a href="https://sustainablebrands.com/channels/marketing-comms" class="editorial-channel"><span class="story-channel-flag">Marketing & Communications</span></a> </div> </div> <h5 class="card-title"> <a href="https://sustainablebrands.com/read/marketing-comms/how2recycle-localized-packaging-disposal-instructions" class="py-2"> How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions </a> </h5> <div class="float-right pl-3 pb-3" style="max-width: 40%;"> <a href="https://sustainablebrands.com/read/marketing-comms/how2recycle-localized-packaging-disposal-instructions"> <img class="img-fluid img-thumbnail" src="https://sb-web-assets.s3.amazonaws.com/production/51350/production-asset-thumb--how2recycle-label-will-now-offer-real-time-localized-packaging-disposal-instructions-2024-10-07-406727bce58db9668a367880fdccc63c.jpg" alt="How2Recycle Label Will Now Offer Real-Time, Localized Packaging Disposal Instructions" /> </a> </div> <div class="byline"> <div> Published on October 7, 2024 </div> <div> About a 3 minute read </div> </div> <p class="mt-2"> New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US. ... <a href="https://sustainablebrands.com/read/marketing-comms/how2recycle-localized-packaging-disposal-instructions"> View More </a> </p> </div> </div> </div> <div class="container my-3"> <div class="row align-items-center border-bottom"> 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