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class="text-base font-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="font-bold text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="font-bold text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="font-bold text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="font-bold text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fwhat-is-shopify&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fwhat-is-shopify&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div 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class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="what-is-shopify" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">立即使用 Shopify 开展销售</p><p class="richtext max-w-[680px] text-sm mb-4">立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fwhat-is-shopify&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a><a href="/zh/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">详细了解</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/what-is-shopify"/><meta itemProp="dateModified" content="2024-10-04T03:13:18.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/平台动态" class="no-underline hover:text-link-light-hover topic-link">平台动态</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">什么是Shopify，它又是如何运作的? (2025)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">本文将带你了解Shopify的功能、优势和套餐，以及如何根据企业需求定制Shopify。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">最后更新： <time>2024年10月4日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053&originalWidth=1848&originalHeight=782" alt="Shopify" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">什么是Shopify？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Shopify如何运作？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Shopify包含哪些内容？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">选择Shopify的7个理由</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">让你的品牌无处不在，畅销全球</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">使用Shopify建立客户联系</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">实现增长和发展所需的工具</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#8">适用于任何企业的灵活商务平台</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#9">立即使用Shopify</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#10">什么是Shopify——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fwhat-is-shopify&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>每天，数以百万计的人使用Shopify来推动他们的业务。从在线副业、社区商店到全球零售巨头，Shopify为每个商店提供更好的商业体验。</p> <p>那么，什么是Shopify，它又是如何运作的呢？首先，让我们了解Shopify的商店管理软件和销售工具。了解如何根据你的需求定制Shopify，以及为什么它可能是你下一个商业创意的理想平台。</p> <h2 id="1"><strong>什么是Shopify？</strong></h2> <p>Shopify是一个完整的商业平台，任何人都可以通过它创建、管理和发展业务。你可以使用Shopify<a href="/zh/online" target="_blank">创建在线商店</a>、管理销售、营销客户，并接受数字和实体<a href="/zh/payments" target="_blank">支付</a>。</p><div id="text-cta" class="hidden lg:block"></div> <p>Shopify作为商务领导者的声誉来自于对数百万企业主经验的倾听。通过支持个体创业者和企业品牌，Shopify构建了推动当今商业运作的功能和产品，并将塑造商业的未来。</p> <h2 id="2"><strong>Shopify如何运作？</strong></h2> <p>Shopify将商业活动整合到一个平台上，由一个管理员监控从接收<a href="/zh/orders" target="_blank">订单</a>到售后<a href="/zh/analytics" target="_blank">分析</a>的整个销售过程。</p> <p>有了Shopify，企业主可以在多个地方进行销售，包括网站、<a href="/zh/channels" target="_blank">市场</a>和社交媒体上，以及通过实体店<a href="/zh/pos" target="_blank">进行销售</a>。库存和客户信息可以跨渠道同步，便于管理。</p> <p>Shopify是一个<a href="/security" target="_blank">安全</a>、基于云的托管平台，这意味着你可以从任何有网络连接的兼容设备上安全地访问你的数据。你可以随时随地灵活地经营业务。</p> <div style="text-align: center;"> <figure><img class="block block--bordered" style="float: none;" alt="演示使用Shopify主题的电子商务商店" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/online-store-example.jpg?v=1728013194"> <figcaption>Be Yours等可定制的响应式在线商店主题可让你的品牌在移动和桌面设备上熠熠生辉。</figcaption> </figure> </div> <p>商业企业需要一系列工具来管理<a href="/zh/blog/beast-inventory-management" target="_blank">库存管理</a>和<a href="/shipping" target="_blank">运输</a>等任务。连接这些系统可能会耗费企业主的时间和金钱。这就是为什么Shopify将各种技术整合在一起，创建一个完整的业务活动视图：你的Shopify管理后台。</p> <h2 id="3"><strong>Shopify包含哪些内容？</strong></h2> <p>Shopify是一个可构建的产品，包含多个计划的核心产品。店主可以在该基础层上叠加其他产品，定制组件并集成应用，以创建满足其业务需求的个性化体验。</p> <h3><strong>基础层：Shopify的核心产品</strong></h3> <p>每个<a href="/zh/pricing" target="_blank">Shopify套餐</a>*都包含了将你的创意转化为业务并开始销售所需的一切：带有可定制模板的在线商店、跨渠道销售的工具、Shopify快速安全的结账系统，以及内置的营销功能。这是Shopify其他产品和应用的基础。</p> <p>以下是Shopify订阅中包含的一些功能：</p> <ul> <li> <strong>可定制的主题。</strong>Shopify的<a href="https://themes.shopify.com/collections/free-themes" target="_blank">免费在线商店主题</a>内置支持动画效果，包括动态滚动和悬停效果。</li> <li> <strong>帮助你提高效率的AI功能。</strong>使用<a href="/zh/magic" target="_blank">Shopify Magic</a>生成品牌内容，设置自动回复，撰写产品描述。</li> <li> <strong>访问商店应用程序上的数百万移动购物者。</strong>只需点击几下，即可个性化你的移动商店，并扩展你的品牌。<a href="https://youtu.be/iGtZHDOq4E4?feature=shared" target="_blank" rel="nofollow noopener noreferrer">Shop Stores</a>包含可定制的收藏、类别和导航，正如你的在线商店一样。</li> <li> <strong>全球最好的结账方式。</strong>Shopify套餐提供世界上转化率最高的<a href="/zh/checkout" target="_blank">一键结账</a>功能，深受大品牌的信赖。</li> <li> <strong>在Shopify上自定义域名。</strong>在Shopify安全地选择和<a href="/website/hosting" target="_blank">托管</a>你的<a href="/zh/domains" target="_blank">域名</a>，完全控制和配置，轻松定制。</li> </ul> <p><em>*Shopify</em> <a href="/zh/starter" target="_blank"><em>Starter套餐</em></a>是为社交销售而设计的，可能不包括上述的一些基本功能。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">🧁 Stellar Eats如何将转化率提高3.5%</p> <p>当烘焙食品品牌Stellar Eats改用Shopify的单页结账时，减少了客户之间的摩擦，将转化率提高了3.5%，并在接下来的两年中增加了收入。</p> <a href="/blog/stellar-eats" target="_blank">阅读案例研究</a> </div> <h3><strong>第二层：Shopify的附加产品、计划和服务</strong></h3> <p>每个独立企业都是独一无二的。随着商店规模的扩大，其需求也在不断变化。这就是为什么Shopify提供强大的升级功能，可以添加到你的管理后台中——很多都是免费的。无论是获得资金还是加速支付选项，Shopify独有的产品都可以在管理中叠加。</p> <h4><strong>Shopify POS</strong></h4> <p>你可以使用<a href="/zh/pos" target="_blank">Shopify POS</a>进行面对面销售，使用套餐和<a href="/zh/pos/hardware" target="_blank">硬件</a>，让你在多个实体零售点销售。Shopify零售套餐还包括在线销售所需的一切——所有零售和电子商务销售都在Shopify中同步。</p> <div style="text-align: center;"> <figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-pos-go.jpg?v=1728013195" alt="一个人用Shopify POS设备刷信用卡" style="float: none;" loading="lazy"> <figcaption>使用<a href="/zh/pos/hardware" target="_blank">Shopify POS Go</a>在任何地方接受付款。</figcaption> </figure> </div> <h4><strong>Shopify</strong></h4> <p>准备好升级了吗？<a href="/zh/plus" target="_blank">Shopify</a>是一个可定制的企业解决方案，具有可扩展、功能性强大的平台，适用于大批量业务。加入Ruggable、Knix和Magnolia等世界上最优秀的品牌，在一个平台上随处销售，并拥有强大的洞察力和自动化功能。销售更多，发展更快，并建立战略合作伙伴关系。</p> <p>Shopify独有的功能包括：</p> <ul> <li> <strong>可定制的结账体验与应用集成。</strong>以基于应用程序、安全升级、高转化率和与 Shop Pay 集成的方式<a href="https://apps.shopify.com/stories/guide-customize-your-checkout?locale=zh-CN" target="_blank">扩展你的结账体验</a>。</li> <li> <strong>B2B流程自动化。</strong>使用<a href="/zh/flow" target="_blank">Shopify Flow</a>从现有应用中获取更多。</li> <li> <strong>自定义受众列表。</strong>使用<a href="/audiences" target="_blank">Shopify Audiences</a>，你可以通过预测相关客户的智能算法，对客户获取进行微调。</li> <li> <strong>关税和进口税计算。</strong>使用<a href="/zh/international" target="_blank">Shopify Markets</a>，你可以通过在线商店跨境销售。</li> <li><strong>此外，24/7专属技术支持。</strong></li> </ul> <p>💡<strong>了解更多：</strong><a href="https://help.shopify.com/zh-CN/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan" target="_blank">Shopify的定价、功能和资源</a></p> <h4><strong>商业组件</strong></h4> <p><a href="/zh/commerce-components" target="_blank">Shopify的商业组件</a>（CCS）是面向企业零售的现代可组合堆栈。通过此解决方案，全球最大的零售商如Mattel和Glossier可以将Shopify的<a href="/zh/components" target="_blank">组件</a>与自己的系统集成。CCS提供对Shopify基本功能的访问权限，例如比普通结账转换率高72%的结账功能，以及灵活的API，以构建与首选后台技术无缝集成的动态客户体验。</p> <h4><strong>更多</strong></h4> <p>作为大多数套餐的附加组件，Shopify的其他产品包括：</p> <ul> <li> <a href="/collabs/find-influencers" target="_blank">Shopify Collabs</a><strong>。</strong>与最有影响力的商家和联盟营销人员合作，代理你的产品，为你的在线商店带来流量。</li> <li> <a href="/zh/inbox" target="_blank">Shopify Inbox</a>。通过聊天营销将在线商店浏览者转变为买家。</li> <li> <a href="/lending/capital" target="_blank">Shopify Capital</a>。获得扩大业务所需的现金流。</li> </ul> <p><strong>查看所有</strong><a href="/zh/products" target="_blank">Shopify产品和功能</a>。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">🧦 Bombas为何在Shark Tank成功后迁移到Shopify？</p> <p>邦巴斯（Bombas）发现，使用Shopify可以实现无缝扩展业务。公司可以使用简洁、易于操作的后端系统，在多个电子商务渠道快速上传大量产品。</p> <a href="/zh/case-studies/bombas" target="_blank">阅读案例研究</a> </div> <h3><strong>第三层：由值得信赖的合作伙伴开发的应用</strong></h3> <p><a href="https://apps.shopify.com?shpxid=a9912efc-9F8C-419E-73C2-B5AA3124C7BB&locale=zh-CN" target="_blank">Shopify应用商店</a>拥有数千个由第三方开发者构建的应用，可定制你的在线商店。</p> <p>你的业务需要某种特殊功能？很可能有一款应用程序可以帮助你实现它。无论是智能短信应用、自定义尺码表、由AI驱动的在线商店推荐，还是简化社交广告的应用，只需查看应用商店即可。</p> <div style="text-align: center;"> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-app-store_c8610654-61ab-4a85-89d5-a0fca9bbb47b.jpg?v=1728013194" alt="Shopify主题商店的网页" style="float: none;" loading="lazy"> <figcaption>按类别浏览应用，并按最新和最受欢迎的应用进行排序，供Shopify店主使用。</figcaption> </figure> </div> <p>如果找不到你需要的应用，你还可以雇佣<a href="/partners/directory" target="_blank">Shopify专家合作伙伴市场</a>为你的企业定制解决方案。</p> <h3><strong>细则：Shopify定价和套餐</strong></h3> <p><a href="/zh/pricing" target="_blank">Shopify套餐</a>包括从最适合在社交媒体渠道销售的<a href="/zh/starter" target="_blank">Starter套餐</a>到针对实体店的<a href="/retail" target="_blank">Shopify零售</a>套餐，再到针对大批量全球品牌的<a href="/zh/plus" target="_blank">企业解决方案</a>。这些包括适用于各个级别的Basic Shopify套餐和Advanced Shopify套餐。</p> <p>Shopify套餐的定价从每月5美元（约35元人民币）的Starter套餐到每月高达2300美元（约16125元人民币）的Shopify套餐不等。</p> <p>在线商店的三种核心Shopify套餐是：</p> <ul> <li> <strong>Basic Shopify套餐：</strong>适合小型企业。</li> <li> <strong>Shopify套餐：</strong>成长型企业的理想选择。</li> <li> <strong>Advanced Shopify套餐：</strong>为中型和大型企业提供更多功能。</li> </ul> <p>使用Shopify Payments的商店不收取交易费。但是，如果你选择第三方支付提供商，则需要支付额外费用。</p> <p>Shopify套餐包括免费试用。</p> <p>其他套餐包括：</p> <ul> <li> <strong>Shopify Starter：</strong>专为创作者以及通过社交和消息应用程序进行销售的用户设计（无需专门的在线商店）。</li> <li> <strong>零售套餐：</strong>适用于零售商店和个人卖家（Shopify POS）。</li> <li> <strong>Shopify：</strong>为企业Shopify商家提供的解决方案。</li> </ul> <p><strong>✏️ 注：</strong>请查看你所在地区的具体定价页面，了解准确的定价信息。</p> <h2 id="4"><strong>选择Shopify的7个理由</strong></h2> <div style="text-align: center;"><img style="float: none;" alt="一位女性在书籍环绕的笔记本电脑前工作" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/woman-working-at-computer.jpg?v=1728013194" loading="lazy"></div> <p>当你从零开始创业或希望迁移到新的商务合作平台时，市场上有许多解决方案。而Shopify适合你的品牌吗？</p> <p>请考虑以下独特优势，然后<a href="/zh/compare" target="_blank">将Shopify与其他商业平台进行比较</a>，看看哪个最适合你的企业。</p> <h3><strong>1. Shopify在电子商务生态系统中为你提供支持</strong></h3> <p>无论是线上、线下，还是两者之间的任何地方，Shopify都是企业家、店主、开发者和商业合作伙伴的家园。</p> <h3><strong>2. Shopify带你走向全球</strong></h3> <p>Shopify帮助全球的创业者建立、连接和扩展他们的业务。Shopify的业务遍及175个国家，为世界各地的创业者提供在本地和跨国销售所需的平台、构建模块和工具。</p> <h3><strong>3. Shopify赋予创意表达能力</strong></h3> <p>Shopify相信在商业领域应该有不同的声音、故事和体验。因此，Shopify的产品设计具有最大程度的可扩展性、灵活性、定制性和自由表达性。</p> <h3><strong>4. Shopify 让你的品牌熠熠生辉</strong></h3> <p>你的品牌就是一切。这就是为什么Shopify在你的品牌电商网站后台努力工作的原因。使用支持定制、视频和其他功能的主题来讲述你的品牌和产品<a href="/zh/blog/how-to-write-an-about-us-page" target="_blank">故事</a>，让你的商店栩栩如生，给买家带来与众不同的体验。</p> <h3><strong>5. Shopify集成度最高的商业平台</strong></h3> <p>Shopify不仅能集中管理整个商业业务，还能使用共享的技术框架提供最广泛的商业集成。这确保了Shopify在主题、应用、渠道、产品和体验方面的广度和深度。</p> <h3><strong>6. Shopify消除了不必要的复杂性</strong></h3> <p>独立企业主需要承担很多工作，尤其是在创业初期。因此，Shopify提供了一个简单易用的平台，将各种工具和渠道无缝整合在一处。企业主只需选择他们所需要的，消除了杂乱无章，简化了操作。</p> <h3><strong>7. Shopify与你共同成长</strong></h3> <p>无论你的技术成熟度、增长、规模、复杂性或地理位置如何，你都不会缺乏创建业务所需的技术和功能。Shopify提供的计划和产品可以随着你的规模和发展而灵活调整。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">🥄 Old World Kitchen从Etsy迁移到Shopify的飞跃</p> <p>波兰（Polder）家族通过逐户销售开始了他们的手工木勺品牌，随后在Etsy上推出。现在，他们通过市场和独立电子商务商店进行销售。</p> <a href="/zh/blog/211686281-moving-from-etsy-to-shopify" target="_blank">阅读成功故事</a> </div> <h2 id="5"><strong>让你的品牌无处不在，畅销全球</strong></h2> <div style="text-align: center;"><img style="float: none;" alt="销售卡片放置在零售商品展示中" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-anywhere-discount-retail.jpg?v=1728013194" loading="lazy"></div> <p>Shopify帮助你将品牌愿景转化为真实的商业体验，让你可以在正确的地方向正确的客户销售产品——线上、线下，以及两者之间的任何地方。</p> <h3><strong>通过在线商店销售</strong></h3> <p>通过专门的在线商店向台式机或手机上浏览的客户销售产品，商店可根据你的品牌进行定制。使用<a href="/custom-storefront-tools" target="_blank">自定义店面工具</a>个性化你的网站前端，为客户创造独特、无缝的在线购物体验。</p> <h3><strong>跨社交销售渠道和市场销售</strong></h3> <p>通过集中平台——Shopify，跨多个渠道推广和销售你的产品。在潜在客户购物的地方进行销售，通过社交媒体和流行的市场（包括Facebook、沃尔玛等）增加你的受众。通过可同步库存和数据的应用整合<a href="/zh/channels" target="_blank">销售渠道</a>。</p> <h3><strong>在商店应用中销售</strong></h3> <p>利用<a href="https://shop.app/shop-pay" target="_blank" rel="nofollow noopener noreferrer">Shop Pay</a>提供的数字购物助手<a href="https://shop.app/" target="_blank" rel="nofollow noopener noreferrer">Shop应用</a>，让客户轻松快速地结账、跟踪订单和发货详情，并发现你的业务。</p> <h3><strong>使用零售工具进行面对面销售</strong></h3> <p>使用Shopify的一体化POS系统，利用你在线销售所需的数据进行面对面销售。为客户提供无摩擦的购物体验，管理员工，跟踪库存等。从适用于多地点实体店的完整POS解决方案，到适用于市场销售的随身硬件，Shopify都能满足你的需求。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight"> <p class="heading--4">使用Shopify POS开始面对面销售</p> <p>Shopify POS是最简单的个人销售方式。将你的品牌带到旅途中，接受付款，管理库存，在客户所在的任何地方销售——农贸市场、快闪活动以及其他地方。</p> <a href="/zh/pos?itcat=coreblog&itterm=shopify-pos-cta" target="_blank">了解 Shopify POS</a> </div> <h2 id="6"><strong>使用Shopify建立客户联系</strong></h2> <div style="text-align: center;"> <figure><img class="block block--bordered" style="float: none;" alt="Shopify为商店所有者提供的内置分析演示" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-marketing.jpg?v=1728013194" loading="lazy"> <figcaption>Shopify管理后台内置的洞察功能帮助你了解客户，及时发送营销信息。</figcaption> </figure> </div> <p>Shopify通过一系列内置功能、应用集成和自动化，为企业主提供了建立和拥有长期客户关系的机会。这些功能包括：</p> <ul> <li> <a href="/zh/international" target="_blank">Shopify Markets</a><strong>。</strong>通过向全球客户销售来扩大影响力。有了Shopify Markets，你可以走向全球，通过单一在线商店向任何地方的客户销售产品。</li> <li> <a href="/zh/marketing" target="_blank">客户参与和营销工具</a><strong>。</strong>使用Shopify的客户参与和营销工具，在正确的时间向正确的人发送正确的信息。利用细分、电子邮件营销、自动化功能等提升相关性并吸引你的受众。</li> <li> <a href="/zh/inbox" target="_blank">消息工具</a><strong>。</strong>使用Shopify Inbox，随时随地与客户交流并管理对话。创建自动消息并获取洞察，专注于转化率高的聊天。</li> <li> <a href="/blog/marketing-insights" target="_blank">强大的营销洞察和分析</a><strong>。</strong>利用Shopify报告和分析提供的营销洞察和数据，为你的业务做出明智的决策，了解客户行为。</li> <li> <a href="/zh/plus/solutions/b2b-ecommerce" target="_blank">Shopify上的B2B</a><strong>。</strong>为你的B2B客户提供量身定制的体验。使用Shopify，你可以从一个地方同时管理B2B和DTC客户、订单、店面和库存。</li> <li> <a href="/blog/shopify-forms" target="_blank">Shopify表单</a><strong>。</strong>使用这个免费的电子邮件捕获应用程序，它可以与Shopify的其他功能无缝协作，如折扣、<a href="/zh/email-marketing" target="_blank">Shopify Email</a>、营销自动化、<a href="/zh/segmentation" target="_blank">细分</a>等。</li> <li> <a href="/blog/customer-segmentation" target="_blank">客户细分</a><strong>。</strong>根据客户的独特行为和特征（例如他们的消费金额或所在位置）对客户进行分组。这样，你就可以个性化地发送信息并提高收入。</li> </ul> <h2 id="7"><strong>实现增长和发展所需的工具</strong></h2> <div style="text-align: center;"> <figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-shipping.jpg?v=1728013194" alt="Shopify运输屏幕的演示" style="float: none;" loading="lazy"> <figcaption>Shopify运输和其他内置功能简化了你的在线商店运营。</figcaption> </figure> </div> <p>Shopify通过帮助管理库存、简化运输和实现商业目标等功能，加速创业者的成功之路。这些功能包括：</p> <ul> <li> <a href="https://help.shopify.com/zh-CN/en/manual/shopify-admin/shopify-admin-overview" target="_blank"><strong>中央管理后台</strong></a><strong>。</strong>一站式管理所有销售渠道和店铺位置的业务、订单和客户。</li> <li> <a href="/zh/orders" target="_blank"><strong>发货和管理工具</strong></a><strong>。</strong>使用Shopify集中管理履行、库存、发货等所需的一切。利用<a href="/shipping" target="_blank">Shopify Shipping</a>工具，你可以获得首选承运商的价格、打印标签并简化订单管理。</li> <li> <strong>金融产品。</strong>使用Shopify <a href="/balance" target="_blank">Balance</a>、<a href="/capital" target="_blank">Capital</a>、<a href="/bill-pay" target="_blank">Bill Pay</a>和<a href="/credit" target="_blank">Credit</a>管理你的企业财务。</li> <li> <a href="https://shop.app/what-shop-does" target="_blank" rel="nofollow noopener noreferrer"><strong>Shop Pay</strong></a><strong>。</strong>使用加密技术保存顾客的详细信息，并使用快速一键结账功能，让顾客能够快速结账。提供灵活的付款方式（如<a href="/blog/shop-pay-installments" target="_blank">Shop Pay分期付款</a>），让你的客户满意。</li> <li> <a href="/zh/mobile" target="_blank"><strong>移动应用</strong></a><strong>。</strong>无论你身在何处，都可以使用Shopify应用来经营你的业务。有了它，你可以随时随地管理你的Shopify商店，实时响应信息，检查洞察等。</li> </ul> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight">💡 Shopify提供一整套<a href="/zh/tools" target="_blank">免费的业务工具</a>，可简化商业任务。快使用<a href="/zh/tools/image-resizer" target="_blank">图片尺寸调整器</a>优化你的产品照片或社交帖子，使用<a href="/zh/tools/slogan-maker" target="_blank">Slogan制作器</a>快速创建活动，或快速生成<a href="/zh/tools/policy-generator/refund" target="_blank">退款政策</a>吧！</blockquote> <p>随着全球数以百万计的独立企业销售各种产品，满足每个企业的需求是一项艰巨的任务。将每一个可能的功能塞入一个平台只会使大多数企业主使用起来更加困难。</p> <p>相反，Shopify优先考虑使平台具有灵活性，能够添加功能以应对每个企业的独特复杂性。可选的Shopify产品和销售渠道可以直接从Shopify管理后台叠加。此外，Shopify还邀请全球的开发者专门为Shopify平台开发应用、主题和其他集成功能。</p> <h2 id="8"><strong>适用于任何企业的灵活商务平台</strong></h2> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/pexels-photo-9050572.jpg?v=1728013194" alt="一位顾客在咖啡馆与零售员工交谈" style="float: none;" loading="lazy"></div> <p>随着全球数以百万计的独立企业销售各种产品，满足每个企业的需求是一项艰巨的任务。</p> <p>Shopify没有把所有可能的功能都塞进一个混乱的平台，而是优先考虑灵活性。你可以添加所需的功能，应对业务的复杂性。</p> <p>可选的产品和销售渠道可以直接从Shopify管理后台叠加。此外，Shopify还邀请世界各地的开发者专门为Shopify开发应用、主题和其他集成功能。</p> <p>如果你想亲自尝试编码，Shopify能帮助你：</p> <ul> <li>个性化你的主题或从头创建一个新主题。</li> <li>使用<a href="https://shopify.dev" target="_blank">开发工具</a>和Shopify的API为你的商店创建自定义应用。</li> <li>使用API提供自定义体验，例如在视频游戏中销售你的产品。</li> </ul> <p>使用Shopify，你无需为高级功能而牺牲易用性。快速启动你的商店和营销活动，同时创建可以与大品牌竞争的丰富体验。</p> <h2 id="9"><strong>立即使用Shopify</strong></h2> <p>Shopify是一个一体化的商务平台和丰富的生态系统，连接卖家、开发者、商业专家和购物者，共同追求为每个人提供更好的商务服务。</p> <p>Shopify使<a href="/zh/blog/challenges-of-entrepreneurship" target="_blank">创业</a>对任何寻求独立的人更具可及性——从自制的TikTok明星到创新的产品开发者。无论你是希望将<a href="/zh/blog/private-label" target="_blank">私有品牌</a>货币化的创作者，还是正在寻找立足之地的<a href="/blog/trailblazer" target="_blank">开拓者</a>，或是希望面向全球客户的传统品牌，Shopify都是为你量身打造的。</p> <p>准备好开始<a href="/zh/blog/how-to-start-a-business" target="_blank">创业</a>了吗？从免费试用开始，你就可以在Shopify平台上开展你的业务。创建你的品牌，开发你的产品，立即开始接触客户并进行线上和线下销售。</p> <p><em>封面插图：</em><em>Núria Madrid</em></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/shopify-store-multiple-countries">准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球</a></li><li class="mt-2"><a href="/zh/blog/start-online-store">如何开设一家 Shopify 商店：分步指南</a></li><li class="mt-2"><a href="/zh/blog/trending-products">畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）</a></li><li class="mt-2"><a href="/zh/blog/tiktok-marketing">TikTok 营销新手指南：如何通过 TikTok 做电商业务？</a></li><li class="mt-2"><a href="/zh/blog/sell-sexy-underwear-online">疫情下的“异军突起”- 情趣内衣或成下一个跨境产品黑马</a></li><li class="mt-2"><a href="/zh/blog/12-things-to-sell-on-shopify-other-than-products">虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品</a></li><li class="mt-2"><a href="/zh/blog/product-ideas-for-cross-border-ecommerce">跨境电商选品策略与方法，好的选品是成功的一半</a></li><li class="mt-2"><a href="/zh/blog/what-is-dropshipping">Dropshipping是什么？代发货模式有哪些优势劣势？</a></li><li class="mt-2"><a href="/zh/blog/shopify-and-jdcom-unlock-worlds-largest-e-commerce-market-for-merchants">Shopify 与京东集团达成战略合作，实现跨境电商“全球通”</a></li><li class="mt-2"><a href="/zh/blog/launch-youtube-simplified-chinese-channel">Shopify 正式推出全新简体中文版官方 YouTube 帮助中心频道</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="10">什么是Shopify——常见问题</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Shopify适合初学者吗？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Shopify专为初学者设计，易于使用。它的灵活性足以满足成长型小企业和成熟型企业的需求。你可以使用拖放模板创建自己的在线商店，无需编码。使用Shopify自己的支付处理器接受付款。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Shopify的费用是多少？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Shopify有多个定价套餐供企业选择，起价为每月5美元（约35元人民币）。针对在社交渠道上销售的创作者的Shopify Starter套餐每月5美元（约35元人民币），而Shopify的Basic套餐每月29美元（约203元人民币）。</p> <p>从Shopify应用商店叠加应用可能还会产生额外费用。请查看你所在地区的具体定价页面，了解准确定价。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">我可以在哪些国家使用Shopify？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Shopify支持175个国家的在线商店和零售业务。你可以在澳大利亚、奥地利、比利时、加拿大、捷克、丹麦、芬兰、法国、德国、香港、爱尔兰、意大利、日本、荷兰、新西兰、葡萄牙、罗马尼亚、新加坡、西班牙、瑞典、瑞士、英国和美国使用Shopify的20多种语言并接受Shopify Payments。</p> <p>在不提供Shopify Payment服务的国家，企业主可以使用Shopify认可的第三方支付网关。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">我可以在Shopify上销售什么？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>你可以在Shopify上销售多种产品和服务，包括实物产品、数字产品、会员和订阅、票务体验和咨询服务。某些产品禁止在Shopify上销售。在使用Shopify销售你的产品和服务之前，请查阅可接受使用政策。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">我可以在哪里使用Shopify销售？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>使用Shopify，你可以在客户所在的任何地方销售。这包括通过在线商店、商店应用、零售店或贸易展活动中面对面销售、亚马逊和eBay等市场、抖音和Instagram等社交媒体渠道上销售和批发。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" 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Shopify 上销售的非实物产品</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-03-01</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&_p]:text-left [&_p]:text-xs 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active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a 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focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full 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Shopify?"},"description":"我们的商务平台是如何运作的"},{"content":"社交媒体策略","url":"/zh/blog/topics/social-media-optimization","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"在社交中达成交易"}]},{"content":"基本工具","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"logo 制作器","url":"/zh/tools/logo-maker","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"图库照片","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"商业计划模板","url":"/zh/blog/business-plan-template","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"“个人简介链接”工具","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}}]}]},{"content":"企业版","url":"/zh/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/28533522454","handle":"what-is-shopify","title":"什么是Shopify，它又是如何运作的? (2025)","publishedAt":"2024-10-04T03:13:18Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053","altText":"Shopify","width":1023,"height":537},"tags":["平台动态"],"contentHtml":"\u003cp\u003e每天，数以百万计的人使用Shopify来推动他们的业务。从在线副业、社区商店到全球零售巨头，Shopify为每个商店提供更好的商业体验。\u003c/p\u003e\n\u003cp\u003e那么，什么是Shopify，它又是如何运作的呢？首先，让我们了解Shopify的商店管理软件和销售工具。了解如何根据你的需求定制Shopify，以及为什么它可能是你下一个商业创意的理想平台。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e什么是Shopify？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eShopify如何运作？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eShopify包含哪些内容？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e选择Shopify的7个理由\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e让你的品牌无处不在，畅销全球\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e使用Shopify建立客户联系\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e实现增长和发展所需的工具\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e适用于任何企业的灵活商务平台\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e立即使用Shopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e什么是Shopify——常见问题\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003e什么是Shopify？\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify是一个完整的商业平台，任何人都可以通过它创建、管理和发展业务。你可以使用Shopify\u003ca href=\"/zh/online\" target=\"_blank\"\u003e创建在线商店\u003c/a\u003e、管理销售、营销客户，并接受数字和实体\u003ca href=\"/zh/payments\" target=\"_blank\"\u003e支付\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003eShopify作为商务领导者的声誉来自于对数百万企业主经验的倾听。通过支持个体创业者和企业品牌，Shopify构建了推动当今商业运作的功能和产品，并将塑造商业的未来。\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003eShopify如何运作？\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify将商业活动整合到一个平台上，由一个管理员监控从接收\u003ca href=\"/zh/orders\" target=\"_blank\"\u003e订单\u003c/a\u003e到售后\u003ca href=\"/zh/analytics\" target=\"_blank\"\u003e分析\u003c/a\u003e的整个销售过程。\u003c/p\u003e\n\u003cp\u003e有了Shopify，企业主可以在多个地方进行销售，包括网站、\u003ca href=\"/zh/channels\" target=\"_blank\"\u003e市场\u003c/a\u003e和社交媒体上，以及通过实体店\u003ca href=\"/zh/pos\" target=\"_blank\"\u003e进行销售\u003c/a\u003e。库存和客户信息可以跨渠道同步，便于管理。\u003c/p\u003e\n\u003cp\u003eShopify是一个\u003ca href=\"/security\" target=\"_blank\"\u003e安全\u003c/a\u003e、基于云的托管平台，这意味着你可以从任何有网络连接的兼容设备上安全地访问你的数据。你可以随时随地灵活地经营业务。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"演示使用Shopify主题的电子商务商店\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/online-store-example.jpg?v=1728013194\"\u003e\n\u003cfigcaption\u003eBe Yours等可定制的响应式在线商店主题可让你的品牌在移动和桌面设备上熠熠生辉。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e商业企业需要一系列工具来管理\u003ca href=\"/zh/blog/beast-inventory-management\" target=\"_blank\"\u003e库存管理\u003c/a\u003e和\u003ca href=\"/shipping\" target=\"_blank\"\u003e运输\u003c/a\u003e等任务。连接这些系统可能会耗费企业主的时间和金钱。这就是为什么Shopify将各种技术整合在一起，创建一个完整的业务活动视图：你的Shopify管理后台。\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003eShopify包含哪些内容？\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify是一个可构建的产品，包含多个计划的核心产品。店主可以在该基础层上叠加其他产品，定制组件并集成应用，以创建满足其业务需求的个性化体验。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e基础层：Shopify的核心产品\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e每个\u003ca href=\"/zh/pricing\" target=\"_blank\"\u003eShopify套餐\u003c/a\u003e*都包含了将你的创意转化为业务并开始销售所需的一切：带有可定制模板的在线商店、跨渠道销售的工具、Shopify快速安全的结账系统，以及内置的营销功能。这是Shopify其他产品和应用的基础。\u003c/p\u003e\n\u003cp\u003e以下是Shopify订阅中包含的一些功能：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e可定制的主题。\u003c/strong\u003eShopify的\u003ca href=\"https://themes.shopify.com/collections/free-themes\" target=\"_blank\"\u003e免费在线商店主题\u003c/a\u003e内置支持动画效果，包括动态滚动和悬停效果。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e帮助你提高效率的AI功能。\u003c/strong\u003e使用\u003ca href=\"/zh/magic\" target=\"_blank\"\u003eShopify Magic\u003c/a\u003e生成品牌内容，设置自动回复，撰写产品描述。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e访问商店应用程序上的数百万移动购物者。\u003c/strong\u003e只需点击几下，即可个性化你的移动商店，并扩展你的品牌。\u003ca href=\"https://youtu.be/iGtZHDOq4E4?feature=shared\" target=\"_blank\"\u003eShop Stores\u003c/a\u003e包含可定制的收藏、类别和导航，正如你的在线商店一样。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e全球最好的结账方式。\u003c/strong\u003eShopify套餐提供世界上转化率最高的\u003ca href=\"/zh/checkout\" target=\"_blank\"\u003e一键结账\u003c/a\u003e功能，深受大品牌的信赖。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e在Shopify上自定义域名。\u003c/strong\u003e在Shopify安全地选择和\u003ca href=\"/website/hosting\" target=\"_blank\"\u003e托管\u003c/a\u003e你的\u003ca href=\"/zh/domains\" target=\"_blank\"\u003e域名\u003c/a\u003e，完全控制和配置，轻松定制。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003e*Shopify\u003c/em\u003e \u003ca href=\"/zh/starter\" target=\"_blank\"\u003e\u003cem\u003eStarter套餐\u003c/em\u003e\u003c/a\u003e是为社交销售而设计的，可能不包括上述的一些基本功能。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e🧁 Stellar Eats如何将转化率提高3.5%\u003c/p\u003e\n\u003cp\u003e当烘焙食品品牌Stellar Eats改用Shopify的单页结账时，减少了客户之间的摩擦，将转化率提高了3.5%，并在接下来的两年中增加了收入。\u003c/p\u003e\n\u003ca href=\"/blog/stellar-eats\" target=\"_blank\"\u003e阅读案例研究\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003e第二层：Shopify的附加产品、计划和服务\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e每个独立企业都是独一无二的。随着商店规模的扩大，其需求也在不断变化。这就是为什么Shopify提供强大的升级功能，可以添加到你的管理后台中——很多都是免费的。无论是获得资金还是加速支付选项，Shopify独有的产品都可以在管理中叠加。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eShopify POS\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e你可以使用\u003ca href=\"/zh/pos\" target=\"_blank\"\u003eShopify POS\u003c/a\u003e进行面对面销售，使用套餐和\u003ca href=\"/zh/pos/hardware\" target=\"_blank\"\u003e硬件\u003c/a\u003e，让你在多个实体零售点销售。Shopify零售套餐还包括在线销售所需的一切——所有零售和电子商务销售都在Shopify中同步。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-pos-go.jpg?v=1728013195\" alt=\"一个人用Shopify POS设备刷信用卡\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e使用\u003ca href=\"/zh/pos/hardware\" target=\"_blank\"\u003eShopify POS Go\u003c/a\u003e在任何地方接受付款。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch4\u003e\u003cstrong\u003eShopify\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e准备好升级了吗？\u003ca href=\"/zh/plus\" target=\"_blank\"\u003eShopify\u003c/a\u003e是一个可定制的企业解决方案，具有可扩展、功能性强大的平台，适用于大批量业务。加入Ruggable、Knix和Magnolia等世界上最优秀的品牌，在一个平台上随处销售，并拥有强大的洞察力和自动化功能。销售更多，发展更快，并建立战略合作伙伴关系。\u003c/p\u003e\n\u003cp\u003eShopify独有的功能包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e可定制的结账体验与应用集成。\u003c/strong\u003e以基于应用程序、安全升级、高转化率和与 Shop Pay 集成的方式\u003ca href=\"https://apps.shopify.com/stories/guide-customize-your-checkout?locale=zh-CN\" target=\"_blank\"\u003e扩展你的结账体验\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eB2B流程自动化。\u003c/strong\u003e使用\u003ca href=\"/zh/flow\" target=\"_blank\"\u003eShopify Flow\u003c/a\u003e从现有应用中获取更多。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e自定义受众列表。\u003c/strong\u003e使用\u003ca href=\"/audiences\" target=\"_blank\"\u003eShopify Audiences\u003c/a\u003e，你可以通过预测相关客户的智能算法，对客户获取进行微调。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e关税和进口税计算。\u003c/strong\u003e使用\u003ca href=\"/zh/international\" target=\"_blank\"\u003eShopify Markets\u003c/a\u003e，你可以通过在线商店跨境销售。\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e此外，24/7专属技术支持。\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003ca href=\"https://help.shopify.com/zh-CN/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan\" target=\"_blank\"\u003eShopify的定价、功能和资源\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e商业组件\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/zh/commerce-components\" target=\"_blank\"\u003eShopify的商业组件\u003c/a\u003e（CCS）是面向企业零售的现代可组合堆栈。通过此解决方案，全球最大的零售商如Mattel和Glossier可以将Shopify的\u003ca href=\"/zh/components\" target=\"_blank\"\u003e组件\u003c/a\u003e与自己的系统集成。CCS提供对Shopify基本功能的访问权限，例如比普通结账转换率高72%的结账功能，以及灵活的API，以构建与首选后台技术无缝集成的动态客户体验。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e更多\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e作为大多数套餐的附加组件，Shopify的其他产品包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/collabs/find-influencers\" target=\"_blank\"\u003eShopify Collabs\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e与最有影响力的商家和联盟营销人员合作，代理你的产品，为你的在线商店带来流量。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/inbox\" target=\"_blank\"\u003eShopify Inbox\u003c/a\u003e。通过聊天营销将在线商店浏览者转变为买家。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/lending/capital\" target=\"_blank\"\u003eShopify Capital\u003c/a\u003e。获得扩大业务所需的现金流。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e查看所有\u003c/strong\u003e\u003ca href=\"/zh/products\" target=\"_blank\"\u003eShopify产品和功能\u003c/a\u003e。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e🧦 Bombas为何在Shark Tank成功后迁移到Shopify？\u003c/p\u003e\n\u003cp\u003e邦巴斯（Bombas）发现，使用Shopify可以实现无缝扩展业务。公司可以使用简洁、易于操作的后端系统，在多个电子商务渠道快速上传大量产品。\u003c/p\u003e\n\u003ca href=\"/zh/case-studies/bombas\" target=\"_blank\"\u003e阅读案例研究\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003e第三层：由值得信赖的合作伙伴开发的应用\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/?shpxid=a9912efc-9F8C-419E-73C2-B5AA3124C7BB\u0026amp;locale=zh-CN\" target=\"_blank\"\u003eShopify应用商店\u003c/a\u003e拥有数千个由第三方开发者构建的应用，可定制你的在线商店。\u003c/p\u003e\n\u003cp\u003e你的业务需要某种特殊功能？很可能有一款应用程序可以帮助你实现它。无论是智能短信应用、自定义尺码表、由AI驱动的在线商店推荐，还是简化社交广告的应用，只需查看应用商店即可。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-app-store_c8610654-61ab-4a85-89d5-a0fca9bbb47b.jpg?v=1728013194\" alt=\"Shopify主题商店的网页\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e按类别浏览应用，并按最新和最受欢迎的应用进行排序，供Shopify店主使用。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e如果找不到你需要的应用，你还可以雇佣\u003ca href=\"/partners/directory\" target=\"_blank\"\u003eShopify专家合作伙伴市场\u003c/a\u003e为你的企业定制解决方案。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e细则：Shopify定价和套餐\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/pricing\" target=\"_blank\"\u003eShopify套餐\u003c/a\u003e包括从最适合在社交媒体渠道销售的\u003ca href=\"/zh/starter\" target=\"_blank\"\u003eStarter套餐\u003c/a\u003e到针对实体店的\u003ca href=\"/retail\" target=\"_blank\"\u003eShopify零售\u003c/a\u003e套餐，再到针对大批量全球品牌的\u003ca href=\"/zh/plus\" target=\"_blank\"\u003e企业解决方案\u003c/a\u003e。这些包括适用于各个级别的Basic Shopify套餐和Advanced Shopify套餐。\u003c/p\u003e\n\u003cp\u003eShopify套餐的定价从每月5美元（约35元人民币）的Starter套餐到每月高达2300美元（约16125元人民币）的Shopify套餐不等。\u003c/p\u003e\n\u003cp\u003e在线商店的三种核心Shopify套餐是：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasic Shopify套餐：\u003c/strong\u003e适合小型企业。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify套餐：\u003c/strong\u003e成长型企业的理想选择。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Shopify套餐：\u003c/strong\u003e为中型和大型企业提供更多功能。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e使用Shopify Payments的商店不收取交易费。但是，如果你选择第三方支付提供商，则需要支付额外费用。\u003c/p\u003e\n\u003cp\u003eShopify套餐包括免费试用。\u003c/p\u003e\n\u003cp\u003e其他套餐包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify Starter：\u003c/strong\u003e专为创作者以及通过社交和消息应用程序进行销售的用户设计（无需专门的在线商店）。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e零售套餐：\u003c/strong\u003e适用于零售商店和个人卖家（Shopify POS）。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify：\u003c/strong\u003e为企业Shopify商家提供的解决方案。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e✏️ 注：\u003c/strong\u003e请查看你所在地区的具体定价页面，了解准确的定价信息。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003e选择Shopify的7个理由\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一位女性在书籍环绕的笔记本电脑前工作\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/woman-working-at-computer.jpg?v=1728013194\"\u003e\u003c/div\u003e\n\u003cp\u003e当你从零开始创业或希望迁移到新的商务合作平台时，市场上有许多解决方案。而Shopify适合你的品牌吗？\u003c/p\u003e\n\u003cp\u003e请考虑以下独特优势，然后\u003ca href=\"/zh/compare\" target=\"_blank\"\u003e将Shopify与其他商业平台进行比较\u003c/a\u003e，看看哪个最适合你的企业。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Shopify在电子商务生态系统中为你提供支持\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e无论是线上、线下，还是两者之间的任何地方，Shopify都是企业家、店主、开发者和商业合作伙伴的家园。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Shopify带你走向全球\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify帮助全球的创业者建立、连接和扩展他们的业务。Shopify的业务遍及175个国家，为世界各地的创业者提供在本地和跨国销售所需的平台、构建模块和工具。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Shopify赋予创意表达能力\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify相信在商业领域应该有不同的声音、故事和体验。因此，Shopify的产品设计具有最大程度的可扩展性、灵活性、定制性和自由表达性。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Shopify 让你的品牌熠熠生辉\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e你的品牌就是一切。这就是为什么Shopify在你的品牌电商网站后台努力工作的原因。使用支持定制、视频和其他功能的主题来讲述你的品牌和产品\u003ca href=\"/zh/blog/how-to-write-an-about-us-page\" target=\"_blank\"\u003e故事\u003c/a\u003e，让你的商店栩栩如生，给买家带来与众不同的体验。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Shopify集成度最高的商业平台\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify不仅能集中管理整个商业业务，还能使用共享的技术框架提供最广泛的商业集成。这确保了Shopify在主题、应用、渠道、产品和体验方面的广度和深度。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e6. Shopify消除了不必要的复杂性\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e独立企业主需要承担很多工作，尤其是在创业初期。因此，Shopify提供了一个简单易用的平台，将各种工具和渠道无缝整合在一处。企业主只需选择他们所需要的，消除了杂乱无章，简化了操作。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e7. Shopify与你共同成长\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e无论你的技术成熟度、增长、规模、复杂性或地理位置如何，你都不会缺乏创建业务所需的技术和功能。Shopify提供的计划和产品可以随着你的规模和发展而灵活调整。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e🥄 Old World Kitchen从Etsy迁移到Shopify的飞跃\u003c/p\u003e\n\u003cp\u003e波兰（Polder）家族通过逐户销售开始了他们的手工木勺品牌，随后在Etsy上推出。现在，他们通过市场和独立电子商务商店进行销售。\u003c/p\u003e\n\u003ca href=\"/zh/blog/211686281-moving-from-etsy-to-shopify\" target=\"_blank\"\u003e阅读成功故事\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003e让你的品牌无处不在，畅销全球\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"销售卡片放置在零售商品展示中\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-anywhere-discount-retail.jpg?v=1728013194\"\u003e\u003c/div\u003e\n\u003cp\u003eShopify帮助你将品牌愿景转化为真实的商业体验，让你可以在正确的地方向正确的客户销售产品——线上、线下，以及两者之间的任何地方。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e通过在线商店销售\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e通过专门的在线商店向台式机或手机上浏览的客户销售产品，商店可根据你的品牌进行定制。使用\u003ca href=\"/custom-storefront-tools\" target=\"_blank\"\u003e自定义店面工具\u003c/a\u003e个性化你的网站前端，为客户创造独特、无缝的在线购物体验。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e跨社交销售渠道和市场销售\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e通过集中平台——Shopify，跨多个渠道推广和销售你的产品。在潜在客户购物的地方进行销售，通过社交媒体和流行的市场（包括Facebook、沃尔玛等）增加你的受众。通过可同步库存和数据的应用整合\u003ca href=\"/zh/channels\" target=\"_blank\"\u003e销售渠道\u003c/a\u003e。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e在商店应用中销售\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e利用\u003ca href=\"https://shop.app/shop-pay\" target=\"_blank\"\u003eShop Pay\u003c/a\u003e提供的数字购物助手\u003ca href=\"https://shop.app/\" target=\"_blank\"\u003eShop应用\u003c/a\u003e，让客户轻松快速地结账、跟踪订单和发货详情，并发现你的业务。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e使用零售工具进行面对面销售\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e使用Shopify的一体化POS系统，利用你在线销售所需的数据进行面对面销售。为客户提供无摩擦的购物体验，管理员工，跟踪库存等。从适用于多地点实体店的完整POS解决方案，到适用于市场销售的随身硬件，Shopify都能满足你的需求。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e使用Shopify POS开始面对面销售\u003c/p\u003e\n\u003cp\u003eShopify POS是最简单的个人销售方式。将你的品牌带到旅途中，接受付款，管理库存，在客户所在的任何地方销售——农贸市场、快闪活动以及其他地方。\u003c/p\u003e\n\u003ca href=\"/zh/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\" target=\"_blank\"\u003e了解 Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"6\"\u003e\u003cstrong\u003e使用Shopify建立客户联系\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Shopify为商店所有者提供的内置分析演示\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-marketing.jpg?v=1728013194\"\u003e\n\u003cfigcaption\u003eShopify管理后台内置的洞察功能帮助你了解客户，及时发送营销信息。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eShopify通过一系列内置功能、应用集成和自动化，为企业主提供了建立和拥有长期客户关系的机会。这些功能包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/international\" target=\"_blank\"\u003eShopify Markets\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e通过向全球客户销售来扩大影响力。有了Shopify Markets，你可以走向全球，通过单一在线商店向任何地方的客户销售产品。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/marketing\" target=\"_blank\"\u003e客户参与和营销工具\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e使用Shopify的客户参与和营销工具，在正确的时间向正确的人发送正确的信息。利用细分、电子邮件营销、自动化功能等提升相关性并吸引你的受众。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/inbox\" target=\"_blank\"\u003e消息工具\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e使用Shopify Inbox，随时随地与客户交流并管理对话。创建自动消息并获取洞察，专注于转化率高的聊天。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/marketing-insights\" target=\"_blank\"\u003e强大的营销洞察和分析\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e利用Shopify报告和分析提供的营销洞察和数据，为你的业务做出明智的决策，了解客户行为。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/plus/solutions/b2b-ecommerce\" target=\"_blank\"\u003eShopify上的B2B\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e为你的B2B客户提供量身定制的体验。使用Shopify，你可以从一个地方同时管理B2B和DTC客户、订单、店面和库存。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/shopify-forms\" target=\"_blank\"\u003eShopify表单\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e使用这个免费的电子邮件捕获应用程序，它可以与Shopify的其他功能无缝协作，如折扣、\u003ca href=\"/zh/email-marketing\" target=\"_blank\"\u003eShopify Email\u003c/a\u003e、营销自动化、\u003ca href=\"/zh/segmentation\" target=\"_blank\"\u003e细分\u003c/a\u003e等。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/customer-segmentation\" target=\"_blank\"\u003e客户细分\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e根据客户的独特行为和特征（例如他们的消费金额或所在位置）对客户进行分组。这样，你就可以个性化地发送信息并提高收入。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"7\"\u003e\u003cstrong\u003e实现增长和发展所需的工具\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-shipping.jpg?v=1728013194\" alt=\"Shopify运输屏幕的演示\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003eShopify运输和其他内置功能简化了你的在线商店运营。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eShopify通过帮助管理库存、简化运输和实现商业目标等功能，加速创业者的成功之路。这些功能包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://help.shopify.com/zh-CN/en/manual/shopify-admin/shopify-admin-overview\" target=\"_blank\"\u003e\u003cstrong\u003e中央管理后台\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e一站式管理所有销售渠道和店铺位置的业务、订单和客户。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/orders\" target=\"_blank\"\u003e\u003cstrong\u003e发货和管理工具\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e使用Shopify集中管理履行、库存、发货等所需的一切。利用\u003ca href=\"/shipping\" target=\"_blank\"\u003eShopify Shipping\u003c/a\u003e工具，你可以获得首选承运商的价格、打印标签并简化订单管理。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e金融产品。\u003c/strong\u003e使用Shopify \u003ca href=\"/balance\" target=\"_blank\"\u003eBalance\u003c/a\u003e、\u003ca href=\"/capital\" target=\"_blank\"\u003eCapital\u003c/a\u003e、\u003ca href=\"/bill-pay\" target=\"_blank\"\u003eBill Pay\u003c/a\u003e和\u003ca href=\"/credit\" target=\"_blank\"\u003eCredit\u003c/a\u003e管理你的企业财务。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://shop.app/what-shop-does\" target=\"_blank\"\u003e\u003cstrong\u003eShop Pay\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e使用加密技术保存顾客的详细信息，并使用快速一键结账功能，让顾客能够快速结账。提供灵活的付款方式（如\u003ca href=\"/blog/shop-pay-installments\" target=\"_blank\"\u003eShop Pay分期付款\u003c/a\u003e），让你的客户满意。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/mobile\" target=\"_blank\"\u003e\u003cstrong\u003e移动应用\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e无论你身在何处，都可以使用Shopify应用来经营你的业务。有了它，你可以随时随地管理你的Shopify商店，实时响应信息，检查洞察等。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cblockquote\u003e💡 Shopify提供一整套\u003ca href=\"/zh/tools\" target=\"_blank\"\u003e免费的业务工具\u003c/a\u003e，可简化商业任务。快使用\u003ca href=\"/zh/tools/image-resizer\" target=\"_blank\"\u003e图片尺寸调整器\u003c/a\u003e优化你的产品照片或社交帖子，使用\u003ca href=\"/zh/tools/slogan-maker\" target=\"_blank\"\u003eSlogan制作器\u003c/a\u003e快速创建活动，或快速生成\u003ca href=\"/zh/tools/policy-generator/refund\" target=\"_blank\"\u003e退款政策\u003c/a\u003e吧！\u003c/blockquote\u003e\n\u003cp\u003e随着全球数以百万计的独立企业销售各种产品，满足每个企业的需求是一项艰巨的任务。将每一个可能的功能塞入一个平台只会使大多数企业主使用起来更加困难。\u003c/p\u003e\n\u003cp\u003e相反，Shopify优先考虑使平台具有灵活性，能够添加功能以应对每个企业的独特复杂性。可选的Shopify产品和销售渠道可以直接从Shopify管理后台叠加。此外，Shopify还邀请全球的开发者专门为Shopify平台开发应用、主题和其他集成功能。\u003c/p\u003e\n\u003ch2 id=\"8\"\u003e\u003cstrong\u003e适用于任何企业的灵活商务平台\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/pexels-photo-9050572.jpg?v=1728013194\" alt=\"一位顾客在咖啡馆与零售员工交谈\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e随着全球数以百万计的独立企业销售各种产品，满足每个企业的需求是一项艰巨的任务。\u003c/p\u003e\n\u003cp\u003eShopify没有把所有可能的功能都塞进一个混乱的平台，而是优先考虑灵活性。你可以添加所需的功能，应对业务的复杂性。\u003c/p\u003e\n\u003cp\u003e可选的产品和销售渠道可以直接从Shopify管理后台叠加。此外，Shopify还邀请世界各地的开发者专门为Shopify开发应用、主题和其他集成功能。\u003c/p\u003e\n\u003cp\u003e如果你想亲自尝试编码，Shopify能帮助你：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e个性化你的主题或从头创建一个新主题。\u003c/li\u003e\n\u003cli\u003e使用\u003ca href=\"https://shopify.dev/\" target=\"_blank\"\u003e开发工具\u003c/a\u003e和Shopify的API为你的商店创建自定义应用。\u003c/li\u003e\n\u003cli\u003e使用API提供自定义体验，例如在视频游戏中销售你的产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e使用Shopify，你无需为高级功能而牺牲易用性。快速启动你的商店和营销活动，同时创建可以与大品牌竞争的丰富体验。\u003c/p\u003e\n\u003ch2 id=\"9\"\u003e\u003cstrong\u003e立即使用Shopify\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify是一个一体化的商务平台和丰富的生态系统，连接卖家、开发者、商业专家和购物者，共同追求为每个人提供更好的商务服务。\u003c/p\u003e\n\u003cp\u003eShopify使\u003ca href=\"/zh/blog/challenges-of-entrepreneurship\" target=\"_blank\"\u003e创业\u003c/a\u003e对任何寻求独立的人更具可及性——从自制的TikTok明星到创新的产品开发者。无论你是希望将\u003ca href=\"/zh/blog/private-label\" target=\"_blank\"\u003e私有品牌\u003c/a\u003e货币化的创作者，还是正在寻找立足之地的\u003ca href=\"/blog/trailblazer\" target=\"_blank\"\u003e开拓者\u003c/a\u003e，或是希望面向全球客户的传统品牌，Shopify都是为你量身打造的。\u003c/p\u003e\n\u003cp\u003e准备好开始\u003ca href=\"/zh/blog/how-to-start-a-business\" target=\"_blank\"\u003e创业\u003c/a\u003e了吗？从免费试用开始，你就可以在Shopify平台上开展你的业务。创建你的品牌，开发你的产品，立即开始接触客户并进行线上和线下销售。\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e封面插图：\u003c/em\u003e\u003cem\u003eNúria Madrid\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"10\"\u003e什么是Shopify——常见问题\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eShopify适合初学者吗？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify专为初学者设计，易于使用。它的灵活性足以满足成长型小企业和成熟型企业的需求。你可以使用拖放模板创建自己的在线商店，无需编码。使用Shopify自己的支付处理器接受付款。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eShopify的费用是多少？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify有多个定价套餐供企业选择，起价为每月5美元（约35元人民币）。针对在社交渠道上销售的创作者的Shopify Starter套餐每月5美元（约35元人民币），而Shopify的Basic套餐每月29美元（约203元人民币）。\u003c/p\u003e\n\u003cp\u003e从Shopify应用商店叠加应用可能还会产生额外费用。请查看你所在地区的具体定价页面，了解准确定价。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e我可以在哪些国家使用Shopify？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify支持175个国家的在线商店和零售业务。你可以在澳大利亚、奥地利、比利时、加拿大、捷克、丹麦、芬兰、法国、德国、香港、爱尔兰、意大利、日本、荷兰、新西兰、葡萄牙、罗马尼亚、新加坡、西班牙、瑞典、瑞士、英国和美国使用Shopify的20多种语言并接受Shopify Payments。\u003c/p\u003e\n\u003cp\u003e在不提供Shopify Payment服务的国家，企业主可以使用Shopify认可的第三方支付网关。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e我可以在Shopify上销售什么？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e你可以在Shopify上销售多种产品和服务，包括实物产品、数字产品、会员和订阅、票务体验和咨询服务。某些产品禁止在Shopify上销售。在使用Shopify销售你的产品和服务之前，请查阅可接受使用政策。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e我可以在哪里使用Shopify销售？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e使用Shopify，你可以在客户所在的任何地方销售。这包括通过在线商店、商店应用、零售店或贸易展活动中面对面销售、亚马逊和eBay等市场、抖音和Instagram等社交媒体渠道上销售和批发。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e开始使用Shopify进行在线销售需要什么？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e要开始使用Shopify进行在线销售，你需要采购或生产产品，并确定目标受众。你可以在Shopify上注册免费试用，在制定计划和建立在线商店之前先了解一下该平台。在启动之前，请遵循这份新手创业清单，确保你准备好开始接触客户并进行销售。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"本文将带你了解Shopify的功能、优势和套餐，以及如何根据企业需求定制Shopify。","excerptHtml":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e本文将带你了解Shopify的功能、优势和套餐，以及如何根据企业需求定制Shopify。\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"什么是Shopify，它又是如何运作的? (2025)","description":"本文将带你了解Shopify的功能、优势和套餐，以及如何根据企业需求定制Shopify。"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-shopify\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-shopify\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-shopify\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-shopify\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-shopify\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-shopify\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-shopify\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-shopify\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-shopify\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-shopify\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-shopify\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-shopify\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球\",\"url\":\"blog/shopify-store-multiple-countries\"},{\"title\":\"如何开设一家 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新手上路\"],\"handle\":\"make-money-on-tiktok\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\",\"imageAltText\":\"海外抖音赚钱\",\"modifiedAt\":\"2021-12-03\"},{\"title\":\"跨境电商选品策略与方法，好的选品是成功的一半\",\"tags\":[\"新手上路\"],\"handle\":\"product-ideas-for-cross-border-ecommerce\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\",\"imageAltText\":\"跨境电商选品\",\"modifiedAt\":\"2021-12-18\"},{\"title\":\"如何开设一家 Shopify 商店：分步指南\",\"tags\":[\"新手上路\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024\",\"imageAltText\":\"Shopify商店指南\",\"modifiedAt\":\"2021-04-08\"},{\"title\":\"独立站助力品牌升级，引领商家出海新方向\",\"tags\":[\"新手上路\"],\"handle\":\"self-built-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024\",\"imageAltText\":\"国内商家通过跨境电商独立站对接全球消费者\",\"modifiedAt\":\"2021-07-06\"},{\"title\":\"Shopify 是什么？官方科普贴带你了解独立站明星之选\",\"tags\":[\"新手上路\"],\"handle\":\"introduction-to-shopify\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\",\"imageAltText\":\"shopify是什么\",\"modifiedAt\":\"2022-03-31\"},{\"title\":\"速卖通是什么？最新最全速卖通简介与入驻指南！\",\"tags\":[\"新手上路\"],\"handle\":\"the-definitive-guide-to-dropshipping-with-aliexpress\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\",\"imageAltText\":\"速卖通\",\"modifiedAt\":\"2021-06-18\"},{\"title\":\"商业计划书范本：创建项目计划的实用框架\",\"tags\":[\"新手上路\"],\"handle\":\"business-plan-template\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\",\"imageAltText\":\"商业计划书\",\"modifiedAt\":\"2021-11-26\"},{\"title\":\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\",\"tags\":[\" 新手上路\"],\"handle\":\"12-things-to-sell-on-shopify-other-than-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\",\"imageAltText\":\"虚拟产品\",\"modifiedAt\":\"2022-03-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_8364671e-5abb-46f9-93fd-ba5752f62625.png?v=1617007053","imageAltText":"Shopify","imageClass":"","modifiedAt":"2024年10月4日","modifiedAtRaw":"2024-10-04T03:13:18Z"},"metaDescription":"本文将带你了解Shopify的功能、优势和套餐，以及如何根据企业需求定制Shopify。","contentHtml":"\u003cp\u003e每天，数以百万计的人使用Shopify来推动他们的业务。从在线副业、社区商店到全球零售巨头，Shopify为每个商店提供更好的商业体验。\u003c/p\u003e\n\u003cp\u003e那么，什么是Shopify，它又是如何运作的呢？首先，让我们了解Shopify的商店管理软件和销售工具。了解如何根据你的需求定制Shopify，以及为什么它可能是你下一个商业创意的理想平台。\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003e什么是Shopify？\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify是一个完整的商业平台，任何人都可以通过它创建、管理和发展业务。你可以使用Shopify\u003ca href=\"/zh/online\" target=\"_blank\"\u003e创建在线商店\u003c/a\u003e、管理销售、营销客户，并接受数字和实体\u003ca href=\"/zh/payments\" target=\"_blank\"\u003e支付\u003c/a\u003e。\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eShopify作为商务领导者的声誉来自于对数百万企业主经验的倾听。通过支持个体创业者和企业品牌，Shopify构建了推动当今商业运作的功能和产品，并将塑造商业的未来。\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003eShopify如何运作？\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify将商业活动整合到一个平台上，由一个管理员监控从接收\u003ca href=\"/zh/orders\" target=\"_blank\"\u003e订单\u003c/a\u003e到售后\u003ca href=\"/zh/analytics\" target=\"_blank\"\u003e分析\u003c/a\u003e的整个销售过程。\u003c/p\u003e\n\u003cp\u003e有了Shopify，企业主可以在多个地方进行销售，包括网站、\u003ca href=\"/zh/channels\" target=\"_blank\"\u003e市场\u003c/a\u003e和社交媒体上，以及通过实体店\u003ca href=\"/zh/pos\" target=\"_blank\"\u003e进行销售\u003c/a\u003e。库存和客户信息可以跨渠道同步，便于管理。\u003c/p\u003e\n\u003cp\u003eShopify是一个\u003ca href=\"/security\" target=\"_blank\"\u003e安全\u003c/a\u003e、基于云的托管平台，这意味着你可以从任何有网络连接的兼容设备上安全地访问你的数据。你可以随时随地灵活地经营业务。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"演示使用Shopify主题的电子商务商店\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/online-store-example.jpg?v=1728013194\"\u003e\n\u003cfigcaption\u003eBe Yours等可定制的响应式在线商店主题可让你的品牌在移动和桌面设备上熠熠生辉。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e商业企业需要一系列工具来管理\u003ca href=\"/zh/blog/beast-inventory-management\" target=\"_blank\"\u003e库存管理\u003c/a\u003e和\u003ca href=\"/shipping\" target=\"_blank\"\u003e运输\u003c/a\u003e等任务。连接这些系统可能会耗费企业主的时间和金钱。这就是为什么Shopify将各种技术整合在一起，创建一个完整的业务活动视图：你的Shopify管理后台。\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003eShopify包含哪些内容？\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify是一个可构建的产品，包含多个计划的核心产品。店主可以在该基础层上叠加其他产品，定制组件并集成应用，以创建满足其业务需求的个性化体验。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e基础层：Shopify的核心产品\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e每个\u003ca href=\"/zh/pricing\" target=\"_blank\"\u003eShopify套餐\u003c/a\u003e*都包含了将你的创意转化为业务并开始销售所需的一切：带有可定制模板的在线商店、跨渠道销售的工具、Shopify快速安全的结账系统，以及内置的营销功能。这是Shopify其他产品和应用的基础。\u003c/p\u003e\n\u003cp\u003e以下是Shopify订阅中包含的一些功能：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e可定制的主题。\u003c/strong\u003eShopify的\u003ca href=\"https://themes.shopify.com/collections/free-themes\" target=\"_blank\"\u003e免费在线商店主题\u003c/a\u003e内置支持动画效果，包括动态滚动和悬停效果。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e帮助你提高效率的AI功能。\u003c/strong\u003e使用\u003ca href=\"/zh/magic\" target=\"_blank\"\u003eShopify Magic\u003c/a\u003e生成品牌内容，设置自动回复，撰写产品描述。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e访问商店应用程序上的数百万移动购物者。\u003c/strong\u003e只需点击几下，即可个性化你的移动商店，并扩展你的品牌。\u003ca href=\"https://youtu.be/iGtZHDOq4E4?feature=shared\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eShop Stores\u003c/a\u003e包含可定制的收藏、类别和导航，正如你的在线商店一样。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e全球最好的结账方式。\u003c/strong\u003eShopify套餐提供世界上转化率最高的\u003ca href=\"/zh/checkout\" target=\"_blank\"\u003e一键结账\u003c/a\u003e功能，深受大品牌的信赖。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e在Shopify上自定义域名。\u003c/strong\u003e在Shopify安全地选择和\u003ca href=\"/website/hosting\" target=\"_blank\"\u003e托管\u003c/a\u003e你的\u003ca href=\"/zh/domains\" target=\"_blank\"\u003e域名\u003c/a\u003e，完全控制和配置，轻松定制。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cem\u003e*Shopify\u003c/em\u003e \u003ca href=\"/zh/starter\" target=\"_blank\"\u003e\u003cem\u003eStarter套餐\u003c/em\u003e\u003c/a\u003e是为社交销售而设计的，可能不包括上述的一些基本功能。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003e🧁 Stellar Eats如何将转化率提高3.5%\u003c/p\u003e\n\u003cp\u003e当烘焙食品品牌Stellar Eats改用Shopify的单页结账时，减少了客户之间的摩擦，将转化率提高了3.5%，并在接下来的两年中增加了收入。\u003c/p\u003e\n\u003ca href=\"/blog/stellar-eats\" target=\"_blank\"\u003e阅读案例研究\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003e第二层：Shopify的附加产品、计划和服务\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e每个独立企业都是独一无二的。随着商店规模的扩大，其需求也在不断变化。这就是为什么Shopify提供强大的升级功能，可以添加到你的管理后台中——很多都是免费的。无论是获得资金还是加速支付选项，Shopify独有的产品都可以在管理中叠加。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eShopify POS\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e你可以使用\u003ca href=\"/zh/pos\" target=\"_blank\"\u003eShopify POS\u003c/a\u003e进行面对面销售，使用套餐和\u003ca href=\"/zh/pos/hardware\" target=\"_blank\"\u003e硬件\u003c/a\u003e，让你在多个实体零售点销售。Shopify零售套餐还包括在线销售所需的一切——所有零售和电子商务销售都在Shopify中同步。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-pos-go.jpg?v=1728013195\" alt=\"一个人用Shopify POS设备刷信用卡\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e使用\u003ca href=\"/zh/pos/hardware\" target=\"_blank\"\u003eShopify POS Go\u003c/a\u003e在任何地方接受付款。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003ch4\u003e\u003cstrong\u003eShopify\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e准备好升级了吗？\u003ca href=\"/zh/plus\" target=\"_blank\"\u003eShopify\u003c/a\u003e是一个可定制的企业解决方案，具有可扩展、功能性强大的平台，适用于大批量业务。加入Ruggable、Knix和Magnolia等世界上最优秀的品牌，在一个平台上随处销售，并拥有强大的洞察力和自动化功能。销售更多，发展更快，并建立战略合作伙伴关系。\u003c/p\u003e\n\u003cp\u003eShopify独有的功能包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e可定制的结账体验与应用集成。\u003c/strong\u003e以基于应用程序、安全升级、高转化率和与 Shop Pay 集成的方式\u003ca href=\"https://apps.shopify.com/stories/guide-customize-your-checkout?locale=zh-CN\" target=\"_blank\"\u003e扩展你的结账体验\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eB2B流程自动化。\u003c/strong\u003e使用\u003ca href=\"/zh/flow\" target=\"_blank\"\u003eShopify Flow\u003c/a\u003e从现有应用中获取更多。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e自定义受众列表。\u003c/strong\u003e使用\u003ca href=\"/audiences\" target=\"_blank\"\u003eShopify Audiences\u003c/a\u003e，你可以通过预测相关客户的智能算法，对客户获取进行微调。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e关税和进口税计算。\u003c/strong\u003e使用\u003ca href=\"/zh/international\" target=\"_blank\"\u003eShopify Markets\u003c/a\u003e，你可以通过在线商店跨境销售。\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e此外，24/7专属技术支持。\u003c/strong\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e💡\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003ca href=\"https://help.shopify.com/zh-CN/manual/intro-to-shopify/pricing-plans/plans-features/shopify-plus-plan\" target=\"_blank\"\u003eShopify的定价、功能和资源\u003c/a\u003e\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e商业组件\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/zh/commerce-components\" target=\"_blank\"\u003eShopify的商业组件\u003c/a\u003e（CCS）是面向企业零售的现代可组合堆栈。通过此解决方案，全球最大的零售商如Mattel和Glossier可以将Shopify的\u003ca href=\"/zh/components\" target=\"_blank\"\u003e组件\u003c/a\u003e与自己的系统集成。CCS提供对Shopify基本功能的访问权限，例如比普通结账转换率高72%的结账功能，以及灵活的API，以构建与首选后台技术无缝集成的动态客户体验。\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e更多\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003e作为大多数套餐的附加组件，Shopify的其他产品包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/collabs/find-influencers\" target=\"_blank\"\u003eShopify Collabs\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e与最有影响力的商家和联盟营销人员合作，代理你的产品，为你的在线商店带来流量。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/inbox\" target=\"_blank\"\u003eShopify Inbox\u003c/a\u003e。通过聊天营销将在线商店浏览者转变为买家。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/lending/capital\" target=\"_blank\"\u003eShopify Capital\u003c/a\u003e。获得扩大业务所需的现金流。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e查看所有\u003c/strong\u003e\u003ca href=\"/zh/products\" target=\"_blank\"\u003eShopify产品和功能\u003c/a\u003e。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003e🧦 Bombas为何在Shark Tank成功后迁移到Shopify？\u003c/p\u003e\n\u003cp\u003e邦巴斯（Bombas）发现，使用Shopify可以实现无缝扩展业务。公司可以使用简洁、易于操作的后端系统，在多个电子商务渠道快速上传大量产品。\u003c/p\u003e\n\u003ca href=\"/zh/case-studies/bombas\" target=\"_blank\"\u003e阅读案例研究\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e\u003cstrong\u003e第三层：由值得信赖的合作伙伴开发的应用\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com?shpxid=a9912efc-9F8C-419E-73C2-B5AA3124C7BB\u0026amp;locale=zh-CN\" target=\"_blank\"\u003eShopify应用商店\u003c/a\u003e拥有数千个由第三方开发者构建的应用，可定制你的在线商店。\u003c/p\u003e\n\u003cp\u003e你的业务需要某种特殊功能？很可能有一款应用程序可以帮助你实现它。无论是智能短信应用、自定义尺码表、由AI驱动的在线商店推荐，还是简化社交广告的应用，只需查看应用商店即可。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-app-store_c8610654-61ab-4a85-89d5-a0fca9bbb47b.jpg?v=1728013194\" alt=\"Shopify主题商店的网页\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e按类别浏览应用，并按最新和最受欢迎的应用进行排序，供Shopify店主使用。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003e如果找不到你需要的应用，你还可以雇佣\u003ca href=\"/partners/directory\" target=\"_blank\"\u003eShopify专家合作伙伴市场\u003c/a\u003e为你的企业定制解决方案。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e细则：Shopify定价和套餐\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/pricing\" target=\"_blank\"\u003eShopify套餐\u003c/a\u003e包括从最适合在社交媒体渠道销售的\u003ca href=\"/zh/starter\" target=\"_blank\"\u003eStarter套餐\u003c/a\u003e到针对实体店的\u003ca href=\"/retail\" target=\"_blank\"\u003eShopify零售\u003c/a\u003e套餐，再到针对大批量全球品牌的\u003ca href=\"/zh/plus\" target=\"_blank\"\u003e企业解决方案\u003c/a\u003e。这些包括适用于各个级别的Basic Shopify套餐和Advanced Shopify套餐。\u003c/p\u003e\n\u003cp\u003eShopify套餐的定价从每月5美元（约35元人民币）的Starter套餐到每月高达2300美元（约16125元人民币）的Shopify套餐不等。\u003c/p\u003e\n\u003cp\u003e在线商店的三种核心Shopify套餐是：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasic Shopify套餐：\u003c/strong\u003e适合小型企业。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify套餐：\u003c/strong\u003e成长型企业的理想选择。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Shopify套餐：\u003c/strong\u003e为中型和大型企业提供更多功能。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e使用Shopify Payments的商店不收取交易费。但是，如果你选择第三方支付提供商，则需要支付额外费用。\u003c/p\u003e\n\u003cp\u003eShopify套餐包括免费试用。\u003c/p\u003e\n\u003cp\u003e其他套餐包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify Starter：\u003c/strong\u003e专为创作者以及通过社交和消息应用程序进行销售的用户设计（无需专门的在线商店）。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e零售套餐：\u003c/strong\u003e适用于零售商店和个人卖家（Shopify POS）。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShopify：\u003c/strong\u003e为企业Shopify商家提供的解决方案。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e✏️ 注：\u003c/strong\u003e请查看你所在地区的具体定价页面，了解准确的定价信息。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003e选择Shopify的7个理由\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一位女性在书籍环绕的笔记本电脑前工作\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/woman-working-at-computer.jpg?v=1728013194\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e当你从零开始创业或希望迁移到新的商务合作平台时，市场上有许多解决方案。而Shopify适合你的品牌吗？\u003c/p\u003e\n\u003cp\u003e请考虑以下独特优势，然后\u003ca href=\"/zh/compare\" target=\"_blank\"\u003e将Shopify与其他商业平台进行比较\u003c/a\u003e，看看哪个最适合你的企业。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Shopify在电子商务生态系统中为你提供支持\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e无论是线上、线下，还是两者之间的任何地方，Shopify都是企业家、店主、开发者和商业合作伙伴的家园。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Shopify带你走向全球\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify帮助全球的创业者建立、连接和扩展他们的业务。Shopify的业务遍及175个国家，为世界各地的创业者提供在本地和跨国销售所需的平台、构建模块和工具。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Shopify赋予创意表达能力\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify相信在商业领域应该有不同的声音、故事和体验。因此，Shopify的产品设计具有最大程度的可扩展性、灵活性、定制性和自由表达性。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Shopify 让你的品牌熠熠生辉\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e你的品牌就是一切。这就是为什么Shopify在你的品牌电商网站后台努力工作的原因。使用支持定制、视频和其他功能的主题来讲述你的品牌和产品\u003ca href=\"/zh/blog/how-to-write-an-about-us-page\" target=\"_blank\"\u003e故事\u003c/a\u003e，让你的商店栩栩如生，给买家带来与众不同的体验。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Shopify集成度最高的商业平台\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eShopify不仅能集中管理整个商业业务，还能使用共享的技术框架提供最广泛的商业集成。这确保了Shopify在主题、应用、渠道、产品和体验方面的广度和深度。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e6. Shopify消除了不必要的复杂性\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e独立企业主需要承担很多工作，尤其是在创业初期。因此，Shopify提供了一个简单易用的平台，将各种工具和渠道无缝整合在一处。企业主只需选择他们所需要的，消除了杂乱无章，简化了操作。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e7. Shopify与你共同成长\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e无论你的技术成熟度、增长、规模、复杂性或地理位置如何，你都不会缺乏创建业务所需的技术和功能。Shopify提供的计划和产品可以随着你的规模和发展而灵活调整。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003e🥄 Old World Kitchen从Etsy迁移到Shopify的飞跃\u003c/p\u003e\n\u003cp\u003e波兰（Polder）家族通过逐户销售开始了他们的手工木勺品牌，随后在Etsy上推出。现在，他们通过市场和独立电子商务商店进行销售。\u003c/p\u003e\n\u003ca href=\"/zh/blog/211686281-moving-from-etsy-to-shopify\" target=\"_blank\"\u003e阅读成功故事\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003e让你的品牌无处不在，畅销全球\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"销售卡片放置在零售商品展示中\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-anywhere-discount-retail.jpg?v=1728013194\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eShopify帮助你将品牌愿景转化为真实的商业体验，让你可以在正确的地方向正确的客户销售产品——线上、线下，以及两者之间的任何地方。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e通过在线商店销售\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e通过专门的在线商店向台式机或手机上浏览的客户销售产品，商店可根据你的品牌进行定制。使用\u003ca href=\"/custom-storefront-tools\" target=\"_blank\"\u003e自定义店面工具\u003c/a\u003e个性化你的网站前端，为客户创造独特、无缝的在线购物体验。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e跨社交销售渠道和市场销售\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e通过集中平台——Shopify，跨多个渠道推广和销售你的产品。在潜在客户购物的地方进行销售，通过社交媒体和流行的市场（包括Facebook、沃尔玛等）增加你的受众。通过可同步库存和数据的应用整合\u003ca href=\"/zh/channels\" target=\"_blank\"\u003e销售渠道\u003c/a\u003e。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e在商店应用中销售\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e利用\u003ca href=\"https://shop.app/shop-pay\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eShop Pay\u003c/a\u003e提供的数字购物助手\u003ca href=\"https://shop.app/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eShop应用\u003c/a\u003e，让客户轻松快速地结账、跟踪订单和发货详情，并发现你的业务。\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e使用零售工具进行面对面销售\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e使用Shopify的一体化POS系统，利用你在线销售所需的数据进行面对面销售。为客户提供无摩擦的购物体验，管理员工，跟踪库存等。从适用于多地点实体店的完整POS解决方案，到适用于市场销售的随身硬件，Shopify都能满足你的需求。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\"\u003e\n\u003cp class=\"heading--4\"\u003e使用Shopify POS开始面对面销售\u003c/p\u003e\n\u003cp\u003eShopify POS是最简单的个人销售方式。将你的品牌带到旅途中，接受付款，管理库存，在客户所在的任何地方销售——农贸市场、快闪活动以及其他地方。\u003c/p\u003e\n\u003ca href=\"/zh/pos?itcat=coreblog\u0026amp;itterm=shopify-pos-cta\" target=\"_blank\"\u003e了解 Shopify POS\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"6\"\u003e\u003cstrong\u003e使用Shopify建立客户联系\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" style=\"float: none;\" alt=\"Shopify为商店所有者提供的内置分析演示\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-marketing.jpg?v=1728013194\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eShopify管理后台内置的洞察功能帮助你了解客户，及时发送营销信息。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eShopify通过一系列内置功能、应用集成和自动化，为企业主提供了建立和拥有长期客户关系的机会。这些功能包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/international\" target=\"_blank\"\u003eShopify Markets\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e通过向全球客户销售来扩大影响力。有了Shopify Markets，你可以走向全球，通过单一在线商店向任何地方的客户销售产品。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/marketing\" target=\"_blank\"\u003e客户参与和营销工具\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e使用Shopify的客户参与和营销工具，在正确的时间向正确的人发送正确的信息。利用细分、电子邮件营销、自动化功能等提升相关性并吸引你的受众。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/inbox\" target=\"_blank\"\u003e消息工具\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e使用Shopify Inbox，随时随地与客户交流并管理对话。创建自动消息并获取洞察，专注于转化率高的聊天。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/marketing-insights\" target=\"_blank\"\u003e强大的营销洞察和分析\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e利用Shopify报告和分析提供的营销洞察和数据，为你的业务做出明智的决策，了解客户行为。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/plus/solutions/b2b-ecommerce\" target=\"_blank\"\u003eShopify上的B2B\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e为你的B2B客户提供量身定制的体验。使用Shopify，你可以从一个地方同时管理B2B和DTC客户、订单、店面和库存。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/shopify-forms\" target=\"_blank\"\u003eShopify表单\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e使用这个免费的电子邮件捕获应用程序，它可以与Shopify的其他功能无缝协作，如折扣、\u003ca href=\"/zh/email-marketing\" target=\"_blank\"\u003eShopify Email\u003c/a\u003e、营销自动化、\u003ca href=\"/zh/segmentation\" target=\"_blank\"\u003e细分\u003c/a\u003e等。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/customer-segmentation\" target=\"_blank\"\u003e客户细分\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e根据客户的独特行为和特征（例如他们的消费金额或所在位置）对客户进行分组。这样，你就可以个性化地发送信息并提高收入。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"7\"\u003e\u003cstrong\u003e实现增长和发展所需的工具\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/shopify-shipping.jpg?v=1728013194\" alt=\"Shopify运输屏幕的演示\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eShopify运输和其他内置功能简化了你的在线商店运营。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003c/div\u003e\n\u003cp\u003eShopify通过帮助管理库存、简化运输和实现商业目标等功能，加速创业者的成功之路。这些功能包括：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://help.shopify.com/zh-CN/en/manual/shopify-admin/shopify-admin-overview\" target=\"_blank\"\u003e\u003cstrong\u003e中央管理后台\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e一站式管理所有销售渠道和店铺位置的业务、订单和客户。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/orders\" target=\"_blank\"\u003e\u003cstrong\u003e发货和管理工具\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e使用Shopify集中管理履行、库存、发货等所需的一切。利用\u003ca href=\"/shipping\" target=\"_blank\"\u003eShopify Shipping\u003c/a\u003e工具，你可以获得首选承运商的价格、打印标签并简化订单管理。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e金融产品。\u003c/strong\u003e使用Shopify \u003ca href=\"/balance\" target=\"_blank\"\u003eBalance\u003c/a\u003e、\u003ca href=\"/capital\" target=\"_blank\"\u003eCapital\u003c/a\u003e、\u003ca href=\"/bill-pay\" target=\"_blank\"\u003eBill Pay\u003c/a\u003e和\u003ca href=\"/credit\" target=\"_blank\"\u003eCredit\u003c/a\u003e管理你的企业财务。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://shop.app/what-shop-does\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003e\u003cstrong\u003eShop Pay\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e使用加密技术保存顾客的详细信息，并使用快速一键结账功能，让顾客能够快速结账。提供灵活的付款方式（如\u003ca href=\"/blog/shop-pay-installments\" target=\"_blank\"\u003eShop Pay分期付款\u003c/a\u003e），让你的客户满意。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/zh/mobile\" target=\"_blank\"\u003e\u003cstrong\u003e移动应用\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e无论你身在何处，都可以使用Shopify应用来经营你的业务。有了它，你可以随时随地管理你的Shopify商店，实时响应信息，检查洞察等。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e💡 Shopify提供一整套\u003ca href=\"/zh/tools\" target=\"_blank\"\u003e免费的业务工具\u003c/a\u003e，可简化商业任务。快使用\u003ca href=\"/zh/tools/image-resizer\" target=\"_blank\"\u003e图片尺寸调整器\u003c/a\u003e优化你的产品照片或社交帖子，使用\u003ca href=\"/zh/tools/slogan-maker\" target=\"_blank\"\u003eSlogan制作器\u003c/a\u003e快速创建活动，或快速生成\u003ca href=\"/zh/tools/policy-generator/refund\" target=\"_blank\"\u003e退款政策\u003c/a\u003e吧！\u003c/blockquote\u003e\n\u003cp\u003e随着全球数以百万计的独立企业销售各种产品，满足每个企业的需求是一项艰巨的任务。将每一个可能的功能塞入一个平台只会使大多数企业主使用起来更加困难。\u003c/p\u003e\n\u003cp\u003e相反，Shopify优先考虑使平台具有灵活性，能够添加功能以应对每个企业的独特复杂性。可选的Shopify产品和销售渠道可以直接从Shopify管理后台叠加。此外，Shopify还邀请全球的开发者专门为Shopify平台开发应用、主题和其他集成功能。\u003c/p\u003e\n\u003ch2 id=\"8\"\u003e\u003cstrong\u003e适用于任何企业的灵活商务平台\u003c/strong\u003e\u003c/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/pexels-photo-9050572.jpg?v=1728013194\" alt=\"一位顾客在咖啡馆与零售员工交谈\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e随着全球数以百万计的独立企业销售各种产品，满足每个企业的需求是一项艰巨的任务。\u003c/p\u003e\n\u003cp\u003eShopify没有把所有可能的功能都塞进一个混乱的平台，而是优先考虑灵活性。你可以添加所需的功能，应对业务的复杂性。\u003c/p\u003e\n\u003cp\u003e可选的产品和销售渠道可以直接从Shopify管理后台叠加。此外，Shopify还邀请世界各地的开发者专门为Shopify开发应用、主题和其他集成功能。\u003c/p\u003e\n\u003cp\u003e如果你想亲自尝试编码，Shopify能帮助你：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e个性化你的主题或从头创建一个新主题。\u003c/li\u003e\n\u003cli\u003e使用\u003ca href=\"https://shopify.dev\" target=\"_blank\"\u003e开发工具\u003c/a\u003e和Shopify的API为你的商店创建自定义应用。\u003c/li\u003e\n\u003cli\u003e使用API提供自定义体验，例如在视频游戏中销售你的产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e使用Shopify，你无需为高级功能而牺牲易用性。快速启动你的商店和营销活动，同时创建可以与大品牌竞争的丰富体验。\u003c/p\u003e\n\u003ch2 id=\"9\"\u003e\u003cstrong\u003e立即使用Shopify\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eShopify是一个一体化的商务平台和丰富的生态系统，连接卖家、开发者、商业专家和购物者，共同追求为每个人提供更好的商务服务。\u003c/p\u003e\n\u003cp\u003eShopify使\u003ca href=\"/zh/blog/challenges-of-entrepreneurship\" target=\"_blank\"\u003e创业\u003c/a\u003e对任何寻求独立的人更具可及性——从自制的TikTok明星到创新的产品开发者。无论你是希望将\u003ca href=\"/zh/blog/private-label\" target=\"_blank\"\u003e私有品牌\u003c/a\u003e货币化的创作者，还是正在寻找立足之地的\u003ca href=\"/blog/trailblazer\" target=\"_blank\"\u003e开拓者\u003c/a\u003e，或是希望面向全球客户的传统品牌，Shopify都是为你量身打造的。\u003c/p\u003e\n\u003cp\u003e准备好开始\u003ca href=\"/zh/blog/how-to-start-a-business\" target=\"_blank\"\u003e创业\u003c/a\u003e了吗？从免费试用开始，你就可以在Shopify平台上开展你的业务。创建你的品牌，开发你的产品，立即开始接触客户并进行线上和线下销售。\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e封面插图：\u003c/em\u003e\u003cem\u003eNúria Madrid\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/shopify-store-multiple-countries\"\u003e准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/start-online-store\"\u003e如何开设一家 Shopify 商店：分步指南\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/trending-products\"\u003e畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/tiktok-marketing\"\u003eTikTok 营销新手指南：如何通过 TikTok 做电商业务？\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/sell-sexy-underwear-online\"\u003e疫情下的“异军突起”- 情趣内衣或成下一个跨境产品黑马\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/12-things-to-sell-on-shopify-other-than-products\"\u003e虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/product-ideas-for-cross-border-ecommerce\"\u003e跨境电商选品策略与方法，好的选品是成功的一半\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/what-is-dropshipping\"\u003eDropshipping是什么？代发货模式有哪些优势劣势？\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/shopify-and-jdcom-unlock-worlds-largest-e-commerce-market-for-merchants\"\u003eShopify 与京东集团达成战略合作，实现跨境电商“全球通”\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/launch-youtube-simplified-chinese-channel\"\u003eShopify 正式推出全新简体中文版官方 YouTube 帮助中心频道\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"10\"\u003e什么是Shopify——常见问题\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eShopify适合初学者吗？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify专为初学者设计，易于使用。它的灵活性足以满足成长型小企业和成熟型企业的需求。你可以使用拖放模板创建自己的在线商店，无需编码。使用Shopify自己的支付处理器接受付款。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eShopify的费用是多少？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify有多个定价套餐供企业选择，起价为每月5美元（约35元人民币）。针对在社交渠道上销售的创作者的Shopify Starter套餐每月5美元（约35元人民币），而Shopify的Basic套餐每月29美元（约203元人民币）。\u003c/p\u003e\n\u003cp\u003e从Shopify应用商店叠加应用可能还会产生额外费用。请查看你所在地区的具体定价页面，了解准确定价。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e我可以在哪些国家使用Shopify？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify支持175个国家的在线商店和零售业务。你可以在澳大利亚、奥地利、比利时、加拿大、捷克、丹麦、芬兰、法国、德国、香港、爱尔兰、意大利、日本、荷兰、新西兰、葡萄牙、罗马尼亚、新加坡、西班牙、瑞典、瑞士、英国和美国使用Shopify的20多种语言并接受Shopify Payments。\u003c/p\u003e\n\u003cp\u003e在不提供Shopify Payment服务的国家，企业主可以使用Shopify认可的第三方支付网关。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e我可以在Shopify上销售什么？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e你可以在Shopify上销售多种产品和服务，包括实物产品、数字产品、会员和订阅、票务体验和咨询服务。某些产品禁止在Shopify上销售。在使用Shopify销售你的产品和服务之前，请查阅可接受使用政策。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e我可以在哪里使用Shopify销售？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e使用Shopify，你可以在客户所在的任何地方销售。这包括通过在线商店、商店应用、零售店或贸易展活动中面对面销售、亚马逊和eBay等市场、抖音和Instagram等社交媒体渠道上销售和批发。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e开始使用Shopify进行在线销售需要什么？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv 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Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.","cta":"AI designed for commerce"},"shopify_magic_two":{"heading":"Let Shopify Magic write product descriptions for you","subhead":"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.","cta":"Learn about Shopify Magic"},"shopify_inbox_one":{"heading":"Turn chats into sales with Shopify Inbox","subhead":"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.","cta":"Discover Shopify Inbox"},"b2b_ecommerce":{"heading":"Sell wholesale and direct to consumers with Shopify","subhead":"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.","cta":"Explore B2B on Shopify"},"shopify_pos_one":{"heading":"Start selling in-person with Shopify POS","subhead":"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.","cta":"Discover Shopify POS"},"shopify_pos_two":{"heading":"Get started with Shopify POS","subhead":"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.","cta":"Discover Shopify POS"},"shopify_managed_markets":{"heading":"Sell internationally in minutes with Managed Markets","subhead":"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.","cta":"Discover Managed Markets"},"shopify_partners":{"heading":"Visit the Shopify Partners Marketplace","subhead":"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.","cta":"Visit now"},"shopify_affiliates":{"heading":"Become a Shopify Affiliate","subhead":"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.","cta":"Apply now"},"shopify_ar":{"heading":"Create immersive shopping experiences with Shopify AR","subhead":"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.","cta":"Learn about Shopify AR"},"loyalty_apps":{"heading":"Reward loyalty everywhere customers shop","subhead":"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.","cta":"Explore loyalty apps"}}},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Almost there: please enter your email below to gain instant access.","disclaimer":"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe."},"analytics":{"heading":"Free Ebook: Ecommerce Analytics for Beginners","content":"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"bio_template":{"heading":"Free Professional Bio Template","content":"Make a lasting first impression! Elevate your professional image with our easy-to-use template.","cta":"Download template","modal_headline":"Get the free professional bio template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_guide_template":{"heading":"Free Brand Guide Template","content":"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","cta":"Download template","modal_headline":"Get the free brand guide template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. 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