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arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="font-bold text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="font-bold text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="font-bold text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="font-bold text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-plan-template&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-plan-template&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container 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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/business-plan-template"/><meta itemProp="dateModified" content="2024-10-01T04:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">商业计划书怎么写？2025年小企业必备（附免费范例）</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">商业计划书是创业成功的秘诀。阅读本文，了解商业计划书及其构成，参考精选案例，并领取免费的商业计划书模版，助你高效地写出商业计划书。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">最后更新： <time>2024年10月1日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373&originalWidth=1848&originalHeight=782" alt="一叠书高堆在一起，代表商业计划书" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">商业计划书包含哪些部分？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">商业计划书案例</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">写商业计划书有什么好处？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">为什么要参考商业计划书模版？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">撰写商业计划书的技巧</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">商业计划书——常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fbusiness-plan-template&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>一份良好的商业计划书对于成功<a href="/zh/blog/how-to-start-a-business" target="_blank">创业</a>至关重要，而简化<a href="/zh/blog/business-plan-template" target="_blank">商业计划</a>书编写工作的最简单方法，是首先借鉴一个现成的商业计划书模板。</p> <p>要撰写一份完整而有效的商业计划书，你可以参考别的企业家和创业公司的商业计划书架构，这些架构都经过时间的验证，值得信赖。</p> <p>接下来，本文将深入探讨商业计划书所包含的要点及其重要性，剖析了精选的商业计划书案例，并介绍了撰写商业计划书的技巧。你也可以下载Shopify免费提供的商业计划书模版，立即用于自己的创业构想当中。</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">商业计划书包含哪些部分？</h2> <ol> <li><a href="#7">内容提要</a></li> <li><a href="#8">公司介绍</a></li> <li><a href="#9">产品和服务</a></li> <li><a href="#10">市场分析</a></li> <li><a href="#11">营销计划</a></li> <li><a href="#12">物流和运营计划</a></li> <li><a href="#13">财务计划</a></li> </ol> <p>商业计划主要是为了确保创业者能够仔细思考创业过程中的重要部分，帮助新的企业主和创业者把握运营企业的全貌，检查是否遗漏了哪些方面，或者需要在哪些方面提升技能。</p> <p>Shopify提供的这份免费的商业计划书可能不包含潜在的投资者或借款人希望看到的某些细节或架构。如果你的目标是<a href="https://help.shopify.com/zh-CN/manual/finance/shopify-capital" target="_blank">融资</a>，可以向目标机构咨询，看他们有没有对应的商业计划模版，这样可以把成功融资的几率最大化。</p> <p>以上这份免费的商业计划书模版包含了传统商业计划书中常见的七个重要部分：</p> <h3 id="7">1. 内容提要</h3> <ol></ol> <p>内容提要是对整个计划书的概述，长度为一页纸，通常在完成计划书的其他部分后再写这部分内容。内容提要的描述部分包含了团队管理、商业目标和策略，以及其他关于品牌背景的信息。</p> <h3 id="8">2. 公司介绍</h3> <p>这部分内容要回答两个基本的问题：“你是谁？”以及“你计划要做什么？”。要回答这两个问题，就要阐明你的公司为什么存在，你的公司与其他公司有什么区别，以及为什么投资你的公司是个好机会。也就是说，这部分要详细说明公司存在的意义（核心价值、愿景或使命）、目标及其指导原则。</p> <h3 id="9">3. 产品和服务</h3> <p>这部分内容要说明你卖的是什么，以及所卖产品和服务的重要卖点。此外，还要包含知识产权计划，如专利申请或版权。如果你对新的产品线做了<a href="/zh/blog/product-research" target="_blank">市场研究</a>，也要在这部分内容中呈现出来。</p> <h3 id="10">4. 市场分析</h3> <ol start="4"></ol> <p>这部分内容涵盖了目标市场的预估规模以及竞争优势等方方面面。此外，这部分还要有一个<a href="/zh/blog/competitive-analysis">竞争分析</a>，分析行业竞争对手的优点和不足。市场研究是确保商业创意可行的一个重要部分。</p> <h3 id="11">5. 营销计划</h3> <p>这部分内容需要阐明你将如何宣传业务，以及你对定价等方面做出的战略决策。此外，还需要说明潜在客户的人口特征、销售计划以及你对成功设定的指标和里程碑。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">使用Shopify的客户营销工具推广业务</p> <p>使用Shopify的工具来吸引更多潜在客户，发送邮件，做客户分类和分析结果。在某些关键的营销节点上，Shopify还能自动帮你完成任务。此外，每个月还可以免费发送1万封邮件。</p> <a class="marketing-button marketing-button--small" href="/zh/marketing" target="_blank">了解更多</a> </div> <h3 id="12">6. 物流和运营计划</h3> <p>这部分内容需要阐明你将如何将原材料转化为产品，以及如何将产品配送到客户手里。</p> <h3 id="13">7. 财务计划</h3> <p>财务预测很重要，包括收入预测和支出预测。这部分内容包含三个关键的财务报表：收入报表、资产负债表以及现金流报表。你还可以说明是否需要商业贷款，如果有，要把数字写清楚。</p> <h2 id="2">商业计划书案例</h2> <p>财务预测在纸上呈现出来是什么样子的？如何撰写内容提要？公司介绍该包含哪些内容？<a href="/zh/blog/business-plan-examples" target="_blank">商业计划书案例</a>能回答部分问题，帮你把商业创意变为可行的计划。</p> <h3>专业的商业计划书案例</h3> <p>以下商业计划书案例是在模版的基础上，填充了一家虚构的<a href="/zh/blog/ecommerce-business-blueprint" target="_blank">电商企业</a>的信息。</p> <p>这个案例主要是为了帮助你了解商业计划书的每个部分，理解这些内容如何运用于商业计划的规划和评估阶段。如果你正在寻求资金支持，这个案例可能不足以作为一份完整或正式的商业计划。但是，有了这个案例，你就能了解该如何入手，以及在哪些部分需要做出拓展。</p> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59922.png?v=1715939393" alt="普罗维登茶叶公司公司介绍" style="float: none;"></div> <p> </p> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59922_6134b02e-d6d1-409a-b809-771dfbff3cfc.png?v=1715939455" alt="普罗维登茶叶公司市场分析" style="float: none;" loading="lazy"></div> <h3>精简的商业计划书案例</h3> <p>精简的商业计划书案例模版是一份详实的商业计划书的缩减版，可以根据特定的受众（如投资者或新员工）做出修改。</p> <p>精简版的案例只有一页纸的长度，仅包含最重要的必知信息，例如：</p> <ul> <li aria-level="1">公司描述</li> <li aria-level="1">供应商</li> <li aria-level="1">团队关键成员</li> <li aria-level="1">客户细分</li> <li aria-level="1">营销计划</li> </ul> <strong>💡更多阅读：</strong><a href="/zh/blog/business-proposal" target="_blank">如何撰写计划书：简单模板</a><br> <div style="text-align: center;" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><img style="float: none;" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59922_5e91d8c4-08d4-4552-a24d-862d2f34b9e8.png?v=1715939703" alt="普罗维登茶叶公司营销计划" loading="lazy"></p> </div> <h2 id="3">写商业计划书有什么好处？</h2> <p>当你对新业务或副业项目感到兴奋时，很容易马上投入执行。然而，花点时间认真写一份商业计划书，把想法落实到纸上，会带来诸多益处：</p> <ul> <li aria-level="1"> <strong>评估业务想法。</strong>不论你有一个还是多个商业点子，商业计划书可以让想法更具体，帮助你了解这些想法是否切实可行，以及是否真的找到了目标市场。</li> <li aria-level="1"> <strong>为下一阶段做好计划。</strong>无论你的目标是开始新业务还是将现有业务扩展到下一阶段，商业计划书都可以帮助你了解需要做什么，以及找出需要解决的问题。</li> <li aria-level="1"> <strong>明确营销战略、目标和战术。</strong>撰写商业计划书可以把大而抽象的商业创意落实为可行性步骤，有助于缩小战略范围，并帮你明确支持战略所需的策略技巧。</li> <li aria-level="1"> <strong>确定必要的工作范围。</strong>如果没有具体的计划，<a href="/zh/blog/cost-to-start-business" target="_blank">成本</a>超支和延误几乎可以说是必然的。商业计划书可以帮助你把握工作的整体状况，然后对时间和资金方面的投入做出相应的调整。</li> <li aria-level="1"> <strong>雇佣员工和建立合作关系。</strong>当你需要招募员工和寻求合作伙伴时，特别是在创业初期，一份清晰的书面计划是你能够运用的最佳工具之一。商业计划书中所呈现的是经过反复完善的业务目标，能够让你的合作伙伴了解并判断是否与你的愿景相契合。</li> <li aria-level="1"> <strong>获得资金。</strong>制定商业计划书最常见的原因之一是为公司寻求融资，你可以从风险投资、金融机构和<a href="https://help.shopify.com/zh-CN/manual/finances/shopify-capital">Shopify Capital</a>寻求融资。</li> </ul> 💡<strong>更多阅读：</strong><a href="/zh/blog/low-investment-business-ideas" target="_blank">2024年12个小本创业点子：新趋势和新机遇</a> <br> <ul></ul> <h2 id="4">为什么要使用商业计划书模版？</h2> <p>商业计划可以根据你的实际需求，或讲究正式，或偏向随意，但即便你更偏爱那种即兴的快速构思规划方式，从一份现有的大纲或是简洁的商业计划模板出发来着手制定计划，也会为你带来诸多实质性好处:</p> <h3>治愈“空白页瘫痪症”</h3> <p>即使是经验最丰富的作家也害怕空白页。使用已有的商业规划流程和模版则无需从头构建大纲，可以帮助你克服开始动笔写商业计划的惰性。你可以按照自己的需求调整模版。</p> <h3>各部分内容的编写指南</h3> <p>若从来没有上过商务课，你可能从来没有做过SWOT分析或财务预测。模版以通俗易懂的语言指导你如何撰写每个部分的内容，帮助你理解有时令人望而生畏的商业术语，从而制定出一份完整且有效的计划。</p> <p>💡<strong>更多阅读：</strong><a href="/zh/blog/swot-analysis" target="_blank">SWOT分析：找到竞争优势的简单方法</a></p> <h3>确保你已考虑周全</h3> <p>在某些情况下，你可能无需完成初创公司商业计划书模版的每个部分。模版的初始结构会让你知道自己选择忽略了哪一部分，而非从一开始就不知道这些部分的存在。 </p> <h2 id="5">撰写商业计划书的技巧</h2> <p>撰写商业计划书还有一些高级战略指导方针。这些方针可以帮助你编写一份有效且完整的计划书，同时还能最大限度地减少繁琐的工作。</p> <h3>了解受众</h3> <p>如果你写商业计划书只是为了滤清思路和了解整个行业，就不需要像写给投资人的计划书那样细致而完美。了解阅读商业计划书的受众，就可以决定需要在这份计划书上投入多少时间。</p> <h3>明确目标</h3> <p>明确商业计划书的目标可以帮助你设定正确的范围。如果你的计划书是用作发展路线图，那么，相较于了解新行业竞争格局的计划书，你可能会在发展线路图的计划书上投入更多时间。</p> <h3>逐步展开</h3> <p>写一份10-15页的文件可能会让人生畏，所以，可以一次只写一个部分。挑几个你认为自己最有信心的部分开始写，完成后再写几个部分。为了整理思路和简化写作流程，你可以在开始写之前，在每一部分中快速写下要点。</p> <h2 id="6">巧用范例，轻松写出商业计划书</h2> <p>无论是哪种类型的企业——创业公司、非营利组织或大型企业，做计划对于财务的成功至关重要。</p> <p>为了确保自己的精力集中在商业计划中最有价值的部分，如明确目标、制定策略、了解目标市场和竞争格局等，你可以利用商业计划书的大纲来处理架构和格式的问题。即使你最终没有严格按照商业计划书的大纲编写所有的内容，甚至省略了某些部分，但从一份已经构建好框架的商业计划书模板出发，总能为你节省时间和精力。</p> <p><em>封面图：Rachel Tunstall</em></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/dropshipping-model">代发货模式：新手商家的起步之路</a></li><li class="mt-2"><a href="/zh/blog/paypal">跨境电商收款解决方案：PayPal 助力打通全球支付渠道</a></li><li class="mt-2"><a href="/zh/blog/instagram-ads">在 Instagram 打广告教学指南攻略，新手小白必看！</a></li><li class="mt-2"><a href="/zh/blog/seo-marketing">SEO 优化全面解析：SEO 是什么？如何制定相关计划以加速商店增长</a></li><li class="mt-2"><a href="/zh/blog/cross-border-logistics">跨境物流趋势解析：疫后新常态迎来发展拐点</a></li><li class="mt-2"><a href="/zh/blog/12-things-to-sell-on-shopify-other-than-products">虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品</a></li><li class="mt-2"><a href="/zh/blog/trending-products">畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）</a></li><li class="mt-2"><a href="/zh/blog/dropshipping-websites">代发货平台哪家好？最适合在线商店的 9 个代发货网站推荐</a></li><li class="mt-2"><a href="/zh/blog/product-development-process">产品开发是什么？7步走框架帮助企业尽快进入市场</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="6">商业计划书——常见问题</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">商业计划书的目的是什么？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>商业计划书主要是对新兴的商业机会或已有的商业机会进行描述，明确商业策略、营销计划、财务预测、潜在供应商以及更多关于公司的信息。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">如何撰写一份简单的商业计划书？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <ol> <li>选择商业计划书格式，比如传统的格式或一页纸式的商业计划书。</li> <li>找一份商业计划书模板。</li> <li>仔细阅读商业计划书模版的内容。</li> <li>按照自己的情况填写商业计划书模版的各个部分。</li> </ol> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">商业计划书的5个主要部分是什么？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>一份传统的商业计划书包含以下5个主要部分：</p> <ol> <li>内容提要：这是对商业计划书的简要概述，总结了计划书的关键要点，并标记出重点。</li> <li>公司介绍：这部分内容概述公司的理念，以及公司践行理念的方式。</li> <li>市场分析：这部分内容深入探究目标市场以及公司在市场上竞争的方式。</li> <li>财务计划：这部分内容详细描述公司的财务预测，包括销售预测、资本要求以及盈亏平衡分析。</li> <li>管理和组织：这部分内容介绍公司的管理团队和组织架构。</li> </ol> </div> </div> </div> </div> </div> <p>编译：Olivia Huang</p></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">最后更新： <time>2024年10月1日</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs 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Shopify 上销售的非实物产品</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-03-01</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&_p]:text-left [&_p]:text-xs 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active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a 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focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full 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target=\"_blank\"\u003e创业\u003c/a\u003e至关重要，而简化\u003ca href=\"/zh/blog/business-plan-template\" target=\"_blank\"\u003e商业计划\u003c/a\u003e书编写工作的最简单方法，是首先借鉴一个现成的商业计划书模板。\u003c/p\u003e\n\u003cp\u003e要撰写一份完整而有效的商业计划书，你可以参考别的企业家和创业公司的商业计划书架构，这些架构都经过时间的验证，值得信赖。\u003c/p\u003e\n\u003cp\u003e接下来，本文将深入探讨商业计划书所包含的要点及其重要性，剖析了精选的商业计划书案例，并介绍了撰写商业计划书的技巧。你也可以下载Shopify免费提供的商业计划书模版，立即用于自己的创业构想当中。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e目录\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e商业计划书包含哪些部分？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e商业计划书案例\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e写商业计划书有什么好处？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e为什么要参考商业计划书模版？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e撰写商业计划书的技巧\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e商业计划书——常见问题\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e商业计划书包含哪些部分？\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e内容提要\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e公司介绍\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e产品和服务\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e市场分析\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e营销计划\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e物流和运营计划\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e财务计划\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e商业计划主要是为了确保创业者能够仔细思考创业过程中的重要部分，帮助新的企业主和创业者把握运营企业的全貌，检查是否遗漏了哪些方面，或者需要在哪些方面提升技能。\u003c/p\u003e\n\u003cp\u003eShopify提供的这份免费的商业计划书可能不包含潜在的投资者或借款人希望看到的某些细节或架构。如果你的目标是\u003ca href=\"https://help.shopify.com/zh-CN/manual/finance/shopify-capital\" target=\"_blank\"\u003e融资\u003c/a\u003e，可以向目标机构咨询，看他们有没有对应的商业计划模版，这样可以把成功融资的几率最大化。\u003c/p\u003e\n\u003cp\u003e以上这份免费的商业计划书模版包含了传统商业计划书中常见的七个重要部分：\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e1. 内容提要\u003c/h3\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003cp\u003e内容提要是对整个计划书的概述，长度为一页纸，通常在完成计划书的其他部分后再写这部分内容。内容提要的描述部分包含了团队管理、商业目标和策略，以及其他关于品牌背景的信息。\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. 公司介绍\u003c/h3\u003e\n\u003cp\u003e这部分内容要回答两个基本的问题：“你是谁？”以及“你计划要做什么？”。要回答这两个问题，就要阐明你的公司为什么存在，你的公司与其他公司有什么区别，以及为什么投资你的公司是个好机会。也就是说，这部分要详细说明公司存在的意义（核心价值、愿景或使命）、目标及其指导原则。\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e3. 产品和服务\u003c/h3\u003e\n\u003cp\u003e这部分内容要说明你卖的是什么，以及所卖产品和服务的重要卖点。此外，还要包含知识产权计划，如专利申请或版权。如果你对新的产品线做了\u003ca href=\"/zh/blog/product-research\" target=\"_blank\"\u003e市场研究\u003c/a\u003e，也要在这部分内容中呈现出来。\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e4. 市场分析\u003c/h3\u003e\n\u003col start=\"4\"\u003e\u003c/ol\u003e\n\u003cp\u003e这部分内容涵盖了目标市场的预估规模以及竞争优势等方方面面。此外，这部分还要有一个\u003ca href=\"https://www.shopify.com/zh/blog/competitive-analysis\"\u003e竞争分析\u003c/a\u003e，分析行业竞争对手的优点和不足。市场研究是确保商业创意可行的一个重要部分。\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. 营销计划\u003c/h3\u003e\n\u003cp\u003e这部分内容需要阐明你将如何宣传业务，以及你对定价等方面做出的战略决策。此外，还需要说明潜在客户的人口特征、销售计划以及你对成功设定的指标和里程碑。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e使用Shopify的客户营销工具推广业务\u003c/p\u003e\n\u003cp\u003e使用Shopify的工具来吸引更多潜在客户，发送邮件，做客户分类和分析结果。在某些关键的营销节点上，Shopify还能自动帮你完成任务。此外，每个月还可以免费发送1万封邮件。\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/zh/marketing\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"12\"\u003e6. 物流和运营计划\u003c/h3\u003e\n\u003cp\u003e这部分内容需要阐明你将如何将原材料转化为产品，以及如何将产品配送到客户手里。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. 财务计划\u003c/h3\u003e\n\u003cp\u003e财务预测很重要，包括收入预测和支出预测。这部分内容包含三个关键的财务报表：收入报表、资产负债表以及现金流报表。你还可以说明是否需要商业贷款，如果有，要把数字写清楚。\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e商业计划书案例\u003c/h2\u003e\n\u003cp\u003e财务预测在纸上呈现出来是什么样子的？如何撰写内容提要？公司介绍该包含哪些内容？\u003ca href=\"/zh/blog/business-plan-examples\" target=\"_blank\"\u003e商业计划书案例\u003c/a\u003e能回答部分问题，帮你把商业创意变为可行的计划。\u003c/p\u003e\n\u003ch3\u003e专业的商业计划书案例\u003c/h3\u003e\n\u003cp\u003e以下商业计划书案例是在模版的基础上，填充了一家虚构的\u003ca href=\"/zh/blog/ecommerce-business-blueprint\" target=\"_blank\"\u003e电商企业\u003c/a\u003e的信息。\u003c/p\u003e\n\u003cp\u003e这个案例主要是为了帮助你了解商业计划书的每个部分，理解这些内容如何运用于商业计划的规划和评估阶段。如果你正在寻求资金支持，这个案例可能不足以作为一份完整或正式的商业计划。但是，有了这个案例，你就能了解该如何入手，以及在哪些部分需要做出拓展。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59922.png?v=1715939393\" alt=\"普罗维登茶叶公司公司介绍\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59922_6134b02e-d6d1-409a-b809-771dfbff3cfc.png?v=1715939455\" alt=\"普罗维登茶叶公司市场分析\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003ch3\u003e精简的商业计划书案例\u003c/h3\u003e\n\u003cp\u003e精简的商业计划书案例模版是一份详实的商业计划书的缩减版，可以根据特定的受众（如投资者或新员工）做出修改。\u003c/p\u003e\n\u003cp\u003e精简版的案例只有一页纸的长度，仅包含最重要的必知信息，例如：\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e公司描述\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e供应商\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e团队关键成员\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e客户细分\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e营销计划\u003c/li\u003e\n\u003c/ul\u003e\n\u003cstrong\u003e💡更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/business-proposal\" target=\"_blank\"\u003e如何撰写计划书：简单模板\u003c/a\u003e\u003cbr\u003e\n\u003cdiv style=\"text-align: center;\" class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cimg style=\"float: none;\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59922_5e91d8c4-08d4-4552-a24d-862d2f34b9e8.png?v=1715939703\" alt=\"普罗维登茶叶公司营销计划\"\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e写商业计划书有什么好处？\u003c/h2\u003e\n\u003cp\u003e当你对新业务或副业项目感到兴奋时，很容易马上投入执行。然而，花点时间认真写一份商业计划书，把想法落实到纸上，会带来诸多益处：\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e评估业务想法。\u003c/strong\u003e不论你有一个还是多个商业点子，商业计划书可以让想法更具体，帮助你了解这些想法是否切实可行，以及是否真的找到了目标市场。\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e为下一阶段做好计划。\u003c/strong\u003e无论你的目标是开始新业务还是将现有业务扩展到下一阶段，商业计划书都可以帮助你了解需要做什么，以及找出需要解决的问题。\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e明确营销战略、目标和战术。\u003c/strong\u003e撰写商业计划书可以把大而抽象的商业创意落实为可行性步骤，有助于缩小战略范围，并帮你明确支持战略所需的策略技巧。\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e确定必要的工作范围。\u003c/strong\u003e如果没有具体的计划，\u003ca href=\"/zh/blog/cost-to-start-business\" target=\"_blank\"\u003e成本\u003c/a\u003e超支和延误几乎可以说是必然的。商业计划书可以帮助你把握工作的整体状况，然后对时间和资金方面的投入做出相应的调整。\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e雇佣员工和建立合作关系。\u003c/strong\u003e当你需要招募员工和寻求合作伙伴时，特别是在创业初期，一份清晰的书面计划是你能够运用的最佳工具之一。商业计划书中所呈现的是经过反复完善的业务目标，能够让你的合作伙伴了解并判断是否与你的愿景相契合。\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e获得资金。\u003c/strong\u003e制定商业计划书最常见的原因之一是为公司寻求融资，你可以从风险投资、金融机构和\u003ca href=\"https://help.shopify.com/zh-CN/manual/finances/shopify-capital\"\u003eShopify Capital\u003c/a\u003e寻求融资。\u003c/li\u003e\n\u003c/ul\u003e\n💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/low-investment-business-ideas\" target=\"_blank\"\u003e2024年12个小本创业点子：新趋势和新机遇\u003c/a\u003e \u003cbr\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003e为什么要使用商业计划书模版？\u003c/h2\u003e\n\u003cp\u003e商业计划可以根据你的实际需求，或讲究正式，或偏向随意，但即便你更偏爱那种即兴的快速构思规划方式，从一份现有的大纲或是简洁的商业计划模板出发来着手制定计划，也会为你带来诸多实质性好处:\u003c/p\u003e\n\u003ch3\u003e治愈“空白页瘫痪症”\u003c/h3\u003e\n\u003cp\u003e即使是经验最丰富的作家也害怕空白页。使用已有的商业规划流程和模版则无需从头构建大纲，可以帮助你克服开始动笔写商业计划的惰性。你可以按照自己的需求调整模版。\u003c/p\u003e\n\u003ch3\u003e各部分内容的编写指南\u003c/h3\u003e\n\u003cp\u003e若从来没有上过商务课，你可能从来没有做过SWOT分析或财务预测。模版以通俗易懂的语言指导你如何撰写每个部分的内容，帮助你理解有时令人望而生畏的商业术语，从而制定出一份完整且有效的计划。\u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/swot-analysis\" target=\"_blank\"\u003eSWOT分析：找到竞争优势的简单方法\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003e确保你已考虑周全\u003c/h3\u003e\n\u003cp\u003e在某些情况下，你可能无需完成初创公司商业计划书模版的每个部分。模版的初始结构会让你知道自己选择忽略了哪一部分，而非从一开始就不知道这些部分的存在。 \u003c/p\u003e\n\u003ch2 id=\"5\"\u003e撰写商业计划书的技巧\u003c/h2\u003e\n\u003cp\u003e撰写商业计划书还有一些高级战略指导方针。这些方针可以帮助你编写一份有效且完整的计划书，同时还能最大限度地减少繁琐的工作。\u003c/p\u003e\n\u003ch3\u003e了解受众\u003c/h3\u003e\n\u003cp\u003e如果你写商业计划书只是为了滤清思路和了解整个行业，就不需要像写给投资人的计划书那样细致而完美。了解阅读商业计划书的受众，就可以决定需要在这份计划书上投入多少时间。\u003c/p\u003e\n\u003ch3\u003e明确目标\u003c/h3\u003e\n\u003cp\u003e明确商业计划书的目标可以帮助你设定正确的范围。如果你的计划书是用作发展路线图，那么，相较于了解新行业竞争格局的计划书，你可能会在发展线路图的计划书上投入更多时间。\u003c/p\u003e\n\u003ch3\u003e逐步展开\u003c/h3\u003e\n\u003cp\u003e写一份10-15页的文件可能会让人生畏，所以，可以一次只写一个部分。挑几个你认为自己最有信心的部分开始写，完成后再写几个部分。为了整理思路和简化写作流程，你可以在开始写之前，在每一部分中快速写下要点。\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e巧用范例，轻松写出商业计划书\u003c/h2\u003e\n\u003cp\u003e无论是哪种类型的企业——创业公司、非营利组织或大型企业，做计划对于财务的成功至关重要。\u003c/p\u003e\n\u003cp\u003e为了确保自己的精力集中在商业计划中最有价值的部分，如明确目标、制定策略、了解目标市场和竞争格局等，你可以利用商业计划书的大纲来处理架构和格式的问题。即使你最终没有严格按照商业计划书的大纲编写所有的内容，甚至省略了某些部分，但从一份已经构建好框架的商业计划书模板出发，总能为你节省时间和精力。\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e封面图：Rachel Tunstall\u003c/em\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003e商业计划书——常见问题\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e商业计划书的目的是什么？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e商业计划书主要是对新兴的商业机会或已有的商业机会进行描述，明确商业策略、营销计划、财务预测、潜在供应商以及更多关于公司的信息。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何撰写一份简单的商业计划书？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003e选择商业计划书格式，比如传统的格式或一页纸式的商业计划书。\u003c/li\u003e\n\u003cli\u003e找一份商业计划书模板。\u003c/li\u003e\n\u003cli\u003e仔细阅读商业计划书模版的内容。\u003c/li\u003e\n\u003cli\u003e按照自己的情况填写商业计划书模版的各个部分。\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e商业计划书的5个主要部分是什么？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e一份传统的商业计划书包含以下5个主要部分：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e内容提要：这是对商业计划书的简要概述，总结了计划书的关键要点，并标记出重点。\u003c/li\u003e\n\u003cli\u003e公司介绍：这部分内容概述公司的理念，以及公司践行理念的方式。\u003c/li\u003e\n\u003cli\u003e市场分析：这部分内容深入探究目标市场以及公司在市场上竞争的方式。\u003c/li\u003e\n\u003cli\u003e财务计划：这部分内容详细描述公司的财务预测，包括销售预测、资本要求以及盈亏平衡分析。\u003c/li\u003e\n\u003cli\u003e管理和组织：这部分内容介绍公司的管理团队和组织架构。\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e","excerpt":"商业计划书是创业成功的秘诀。阅读本文，了解商业计划书及其构成，参考精选案例，并领取免费的商业计划书模版，助你高效地写出商业计划书。","excerptHtml":"\u003cdiv style=\"text-align: left;\"\u003e商业计划书是创业成功的秘诀。阅读本文，了解商业计划书及其构成，参考精选案例，并领取免费的商业计划书模版，助你高效地写出商业计划书。\u003c/div\u003e\n\u003cstyle type=\"text/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br 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新手上路\"],\"handle\":\"12-things-to-sell-on-shopify-other-than-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\",\"imageAltText\":\"虚拟产品\",\"modifiedAt\":\"2022-03-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/business_20plan_20template.jpg?v=1727209373","imageAltText":"一叠书高堆在一起，代表商业计划书","imageClass":"","modifiedAt":"2024年10月1日","modifiedAtRaw":"2024-10-01T04:00:00Z"},"metaDescription":"商业计划书是创业成功的秘诀。阅读本文，了解商业计划书及其构成，参考精选案例，并领取免费的商业计划书模版，助你高效地写出商业计划书。","contentHtml":"\u003cp\u003e一份良好的商业计划书对于成功\u003ca href=\"/zh/blog/how-to-start-a-business\" target=\"_blank\"\u003e创业\u003c/a\u003e至关重要，而简化\u003ca href=\"/zh/blog/business-plan-template\" target=\"_blank\"\u003e商业计划\u003c/a\u003e书编写工作的最简单方法，是首先借鉴一个现成的商业计划书模板。\u003c/p\u003e\n\u003cp\u003e要撰写一份完整而有效的商业计划书，你可以参考别的企业家和创业公司的商业计划书架构，这些架构都经过时间的验证，值得信赖。\u003c/p\u003e\n\u003cp\u003e接下来，本文将深入探讨商业计划书所包含的要点及其重要性，剖析了精选的商业计划书案例，并介绍了撰写商业计划书的技巧。你也可以下载Shopify免费提供的商业计划书模版，立即用于自己的创业构想当中。\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003e商业计划书包含哪些部分？\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e内容提要\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e公司介绍\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e产品和服务\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e市场分析\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e营销计划\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e物流和运营计划\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e财务计划\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e商业计划主要是为了确保创业者能够仔细思考创业过程中的重要部分，帮助新的企业主和创业者把握运营企业的全貌，检查是否遗漏了哪些方面，或者需要在哪些方面提升技能。\u003c/p\u003e\n\u003cp\u003eShopify提供的这份免费的商业计划书可能不包含潜在的投资者或借款人希望看到的某些细节或架构。如果你的目标是\u003ca href=\"https://help.shopify.com/zh-CN/manual/finance/shopify-capital\" target=\"_blank\"\u003e融资\u003c/a\u003e，可以向目标机构咨询，看他们有没有对应的商业计划模版，这样可以把成功融资的几率最大化。\u003c/p\u003e\n\u003cp\u003e以上这份免费的商业计划书模版包含了传统商业计划书中常见的七个重要部分：\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e1. 内容提要\u003c/h3\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003cp\u003e内容提要是对整个计划书的概述，长度为一页纸，通常在完成计划书的其他部分后再写这部分内容。内容提要的描述部分包含了团队管理、商业目标和策略，以及其他关于品牌背景的信息。\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. 公司介绍\u003c/h3\u003e\n\u003cp\u003e这部分内容要回答两个基本的问题：“你是谁？”以及“你计划要做什么？”。要回答这两个问题，就要阐明你的公司为什么存在，你的公司与其他公司有什么区别，以及为什么投资你的公司是个好机会。也就是说，这部分要详细说明公司存在的意义（核心价值、愿景或使命）、目标及其指导原则。\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e3. 产品和服务\u003c/h3\u003e\n\u003cp\u003e这部分内容要说明你卖的是什么，以及所卖产品和服务的重要卖点。此外，还要包含知识产权计划，如专利申请或版权。如果你对新的产品线做了\u003ca href=\"/zh/blog/product-research\" target=\"_blank\"\u003e市场研究\u003c/a\u003e，也要在这部分内容中呈现出来。\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e4. 市场分析\u003c/h3\u003e\n\u003col start=\"4\"\u003e\u003c/ol\u003e\n\u003cp\u003e这部分内容涵盖了目标市场的预估规模以及竞争优势等方方面面。此外，这部分还要有一个\u003ca href=\"/zh/blog/competitive-analysis\"\u003e竞争分析\u003c/a\u003e，分析行业竞争对手的优点和不足。市场研究是确保商业创意可行的一个重要部分。\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. 营销计划\u003c/h3\u003e\n\u003cp\u003e这部分内容需要阐明你将如何宣传业务，以及你对定价等方面做出的战略决策。此外，还需要说明潜在客户的人口特征、销售计划以及你对成功设定的指标和里程碑。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e使用Shopify的客户营销工具推广业务\u003c/p\u003e\n\u003cp\u003e使用Shopify的工具来吸引更多潜在客户，发送邮件，做客户分类和分析结果。在某些关键的营销节点上，Shopify还能自动帮你完成任务。此外，每个月还可以免费发送1万封邮件。\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/zh/marketing\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"12\"\u003e6. 物流和运营计划\u003c/h3\u003e\n\u003cp\u003e这部分内容需要阐明你将如何将原材料转化为产品，以及如何将产品配送到客户手里。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. 财务计划\u003c/h3\u003e\n\u003cp\u003e财务预测很重要，包括收入预测和支出预测。这部分内容包含三个关键的财务报表：收入报表、资产负债表以及现金流报表。你还可以说明是否需要商业贷款，如果有，要把数字写清楚。\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e商业计划书案例\u003c/h2\u003e\n\u003cp\u003e财务预测在纸上呈现出来是什么样子的？如何撰写内容提要？公司介绍该包含哪些内容？\u003ca href=\"/zh/blog/business-plan-examples\" target=\"_blank\"\u003e商业计划书案例\u003c/a\u003e能回答部分问题，帮你把商业创意变为可行的计划。\u003c/p\u003e\n\u003ch3\u003e专业的商业计划书案例\u003c/h3\u003e\n\u003cp\u003e以下商业计划书案例是在模版的基础上，填充了一家虚构的\u003ca href=\"/zh/blog/ecommerce-business-blueprint\" target=\"_blank\"\u003e电商企业\u003c/a\u003e的信息。\u003c/p\u003e\n\u003cp\u003e这个案例主要是为了帮助你了解商业计划书的每个部分，理解这些内容如何运用于商业计划的规划和评估阶段。如果你正在寻求资金支持，这个案例可能不足以作为一份完整或正式的商业计划。但是，有了这个案例，你就能了解该如何入手，以及在哪些部分需要做出拓展。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59922.png?v=1715939393\" alt=\"普罗维登茶叶公司公司介绍\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59922_6134b02e-d6d1-409a-b809-771dfbff3cfc.png?v=1715939455\" alt=\"普罗维登茶叶公司市场分析\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003ch3\u003e精简的商业计划书案例\u003c/h3\u003e\n\u003cp\u003e精简的商业计划书案例模版是一份详实的商业计划书的缩减版，可以根据特定的受众（如投资者或新员工）做出修改。\u003c/p\u003e\n\u003cp\u003e精简版的案例只有一页纸的长度，仅包含最重要的必知信息，例如：\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e公司描述\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e供应商\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e团队关键成员\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e客户细分\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e营销计划\u003c/li\u003e\n\u003c/ul\u003e\n\u003cstrong\u003e💡更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/business-proposal\" target=\"_blank\"\u003e如何撰写计划书：简单模板\u003c/a\u003e\u003cbr\u003e\n\u003cdiv style=\"text-align: center;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cimg style=\"float: none;\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/59922_5e91d8c4-08d4-4552-a24d-862d2f34b9e8.png?v=1715939703\" alt=\"普罗维登茶叶公司营销计划\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e写商业计划书有什么好处？\u003c/h2\u003e\n\u003cp\u003e当你对新业务或副业项目感到兴奋时，很容易马上投入执行。然而，花点时间认真写一份商业计划书，把想法落实到纸上，会带来诸多益处：\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e评估业务想法。\u003c/strong\u003e不论你有一个还是多个商业点子，商业计划书可以让想法更具体，帮助你了解这些想法是否切实可行，以及是否真的找到了目标市场。\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e为下一阶段做好计划。\u003c/strong\u003e无论你的目标是开始新业务还是将现有业务扩展到下一阶段，商业计划书都可以帮助你了解需要做什么，以及找出需要解决的问题。\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e明确营销战略、目标和战术。\u003c/strong\u003e撰写商业计划书可以把大而抽象的商业创意落实为可行性步骤，有助于缩小战略范围，并帮你明确支持战略所需的策略技巧。\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e确定必要的工作范围。\u003c/strong\u003e如果没有具体的计划，\u003ca href=\"/zh/blog/cost-to-start-business\" target=\"_blank\"\u003e成本\u003c/a\u003e超支和延误几乎可以说是必然的。商业计划书可以帮助你把握工作的整体状况，然后对时间和资金方面的投入做出相应的调整。\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e雇佣员工和建立合作关系。\u003c/strong\u003e当你需要招募员工和寻求合作伙伴时，特别是在创业初期，一份清晰的书面计划是你能够运用的最佳工具之一。商业计划书中所呈现的是经过反复完善的业务目标，能够让你的合作伙伴了解并判断是否与你的愿景相契合。\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003e获得资金。\u003c/strong\u003e制定商业计划书最常见的原因之一是为公司寻求融资，你可以从风险投资、金融机构和\u003ca href=\"https://help.shopify.com/zh-CN/manual/finances/shopify-capital\"\u003eShopify Capital\u003c/a\u003e寻求融资。\u003c/li\u003e\n\u003c/ul\u003e\n💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/low-investment-business-ideas\" target=\"_blank\"\u003e2024年12个小本创业点子：新趋势和新机遇\u003c/a\u003e\u0026nbsp;\u003cbr\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003ch2 id=\"4\"\u003e为什么要使用商业计划书模版？\u003c/h2\u003e\n\u003cp\u003e商业计划可以根据你的实际需求，或讲究正式，或偏向随意，但即便你更偏爱那种即兴的快速构思规划方式，从一份现有的大纲或是简洁的商业计划模板出发来着手制定计划，也会为你带来诸多实质性好处:\u003c/p\u003e\n\u003ch3\u003e治愈“空白页瘫痪症”\u003c/h3\u003e\n\u003cp\u003e即使是经验最丰富的作家也害怕空白页。使用已有的商业规划流程和模版则无需从头构建大纲，可以帮助你克服开始动笔写商业计划的惰性。你可以按照自己的需求调整模版。\u003c/p\u003e\n\u003ch3\u003e各部分内容的编写指南\u003c/h3\u003e\n\u003cp\u003e若从来没有上过商务课，你可能从来没有做过SWOT分析或财务预测。模版以通俗易懂的语言指导你如何撰写每个部分的内容，帮助你理解有时令人望而生畏的商业术语，从而制定出一份完整且有效的计划。\u003c/p\u003e\n\u003cp\u003e💡\u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/swot-analysis\" target=\"_blank\"\u003eSWOT分析：找到竞争优势的简单方法\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003e确保你已考虑周全\u003c/h3\u003e\n\u003cp\u003e在某些情况下，你可能无需完成初创公司商业计划书模版的每个部分。模版的初始结构会让你知道自己选择忽略了哪一部分，而非从一开始就不知道这些部分的存在。\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e撰写商业计划书的技巧\u003c/h2\u003e\n\u003cp\u003e撰写商业计划书还有一些高级战略指导方针。这些方针可以帮助你编写一份有效且完整的计划书，同时还能最大限度地减少繁琐的工作。\u003c/p\u003e\n\u003ch3\u003e了解受众\u003c/h3\u003e\n\u003cp\u003e如果你写商业计划书只是为了滤清思路和了解整个行业，就不需要像写给投资人的计划书那样细致而完美。了解阅读商业计划书的受众，就可以决定需要在这份计划书上投入多少时间。\u003c/p\u003e\n\u003ch3\u003e明确目标\u003c/h3\u003e\n\u003cp\u003e明确商业计划书的目标可以帮助你设定正确的范围。如果你的计划书是用作发展路线图，那么，相较于了解新行业竞争格局的计划书，你可能会在发展线路图的计划书上投入更多时间。\u003c/p\u003e\n\u003ch3\u003e逐步展开\u003c/h3\u003e\n\u003cp\u003e写一份10-15页的文件可能会让人生畏，所以，可以一次只写一个部分。挑几个你认为自己最有信心的部分开始写，完成后再写几个部分。为了整理思路和简化写作流程，你可以在开始写之前，在每一部分中快速写下要点。\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e巧用范例，轻松写出商业计划书\u003c/h2\u003e\n\u003cp\u003e无论是哪种类型的企业——创业公司、非营利组织或大型企业，做计划对于财务的成功至关重要。\u003c/p\u003e\n\u003cp\u003e为了确保自己的精力集中在商业计划中最有价值的部分，如明确目标、制定策略、了解目标市场和竞争格局等，你可以利用商业计划书的大纲来处理架构和格式的问题。即使你最终没有严格按照商业计划书的大纲编写所有的内容，甚至省略了某些部分，但从一份已经构建好框架的商业计划书模板出发，总能为你节省时间和精力。\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e封面图：Rachel Tunstall\u003c/em\u003e\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/dropshipping-model\"\u003e代发货模式：新手商家的起步之路\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/paypal\"\u003e跨境电商收款解决方案：PayPal 助力打通全球支付渠道\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/instagram-ads\"\u003e在 Instagram 打广告教学指南攻略，新手小白必看！\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/seo-marketing\"\u003eSEO 优化全面解析：SEO 是什么？如何制定相关计划以加速商店增长\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/cross-border-logistics\"\u003e跨境物流趋势解析：疫后新常态迎来发展拐点\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/12-things-to-sell-on-shopify-other-than-products\"\u003e虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/trending-products\"\u003e畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/dropshipping-websites\"\u003e代发货平台哪家好？最适合在线商店的 9 个代发货网站推荐\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/product-development-process\"\u003e产品开发是什么？7步走框架帮助企业尽快进入市场\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003e商业计划书——常见问题\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e商业计划书的目的是什么？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e商业计划书主要是对新兴的商业机会或已有的商业机会进行描述，明确商业策略、营销计划、财务预测、潜在供应商以及更多关于公司的信息。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何撰写一份简单的商业计划书？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003e选择商业计划书格式，比如传统的格式或一页纸式的商业计划书。\u003c/li\u003e\n\u003cli\u003e找一份商业计划书模板。\u003c/li\u003e\n\u003cli\u003e仔细阅读商业计划书模版的内容。\u003c/li\u003e\n\u003cli\u003e按照自己的情况填写商业计划书模版的各个部分。\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e商业计划书的5个主要部分是什么？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e一份传统的商业计划书包含以下5个主要部分：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e内容提要：这是对商业计划书的简要概述，总结了计划书的关键要点，并标记出重点。\u003c/li\u003e\n\u003cli\u003e公司介绍：这部分内容概述公司的理念，以及公司践行理念的方式。\u003c/li\u003e\n\u003cli\u003e市场分析：这部分内容深入探究目标市场以及公司在市场上竞争的方式。\u003c/li\u003e\n\u003cli\u003e财务计划：这部分内容详细描述公司的财务预测，包括销售预测、资本要求以及盈亏平衡分析。\u003c/li\u003e\n\u003cli\u003e管理和组织：这部分内容介绍公司的管理团队和组织架构。\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"商业计划书包含哪些部分？"},{"href":"#2","text":"商业计划书案例"},{"href":"#3","text":"写商业计划书有什么好处？"},{"href":"#4","text":"为什么要参考商业计划书模版？"},{"href":"#5","text":"撰写商业计划书的技巧"},{"href":"#6","text":"商业计划书——常见问题"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip 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Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. 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We hate SPAM and promise to keep your email address safe."},"analytics":{"heading":"Free Ebook: Ecommerce Analytics for Beginners","content":"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"bio_template":{"heading":"Free Professional Bio Template","content":"Make a lasting first impression! Elevate your professional image with our easy-to-use template.","cta":"Download template","modal_headline":"Get the free professional bio template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_guide_template":{"heading":"Free Brand Guide Template","content":"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","cta":"Download template","modal_headline":"Get the free brand guide template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. 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