CINXE.COM
如何开设在线商店：10个步骤轻松上手 - Shopify 中国 - Shopify 中国
<!DOCTYPE html><html lang="zh-CN"><head><title>如何开设在线商店：10个步骤轻松上手 - Shopify 中国 - Shopify 中国</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Emprender tu próximo negocio no tiene por qué ser complicado: descubre cómo crear una tienda online en Chile con esta guía completa paso a paso."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="如何开设在线商店：10个步骤轻松上手 - Shopify 中国 - Shopify 中国"/><meta property="og:description" content="Emprender tu próximo negocio no tiene por qué ser complicado: descubre cómo crear una tienda online en Chile con esta guía completa paso a paso."/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374"/><meta property="twitter:image" content="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374"/><meta property="og:url" content="https://www.shopify.com/zh/blog/start-online-store"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="如何开设在线商店：10个步骤轻松上手 - Shopify 中国 - Shopify 中国"/><meta property="twitter:description" content="Emprender tu próximo negocio no tiene por qué ser complicado: descubre cómo crear una tienda online en Chile con esta guía completa paso a paso."/><meta name="robots" content="index, follow, max-image-preview:large"/><link rel="alternate" hreflang="zh-CN" href="https://www.shopify.com/zh/blog/start-online-store"/><link rel="alternate" hreflang="en-CA" href="https://www.shopify.com/ca/blog/start-online-store"/><link rel="alternate" hreflang="en-GB" href="https://www.shopify.com/uk/blog/start-online-store"/><link rel="alternate" hreflang="en-AU" href="https://www.shopify.com/au/blog/start-online-store"/><link rel="alternate" hreflang="en-ID" href="https://www.shopify.com/id/blog/start-online-store"/><link rel="alternate" hreflang="en-NZ" href="https://www.shopify.com/nz/blog/start-online-store"/><link rel="alternate" hreflang="en-ZA" href="https://www.shopify.com/za/blog/start-online-store"/><link rel="alternate" hreflang="en-NG" href="https://www.shopify.com/ng/blog/start-online-store"/><link rel="alternate" hreflang="en-PH" href="https://www.shopify.com/ph/blog/start-online-store"/><link rel="alternate" hreflang="en-SG" href="https://www.shopify.com/sg/blog/start-online-store"/><link rel="alternate" hreflang="en-HK" href="https://www.shopify.com/hk/blog/start-online-store"/><link rel="alternate" hreflang="en-IE" href="https://www.shopify.com/ie/blog/start-online-store"/><link rel="alternate" hreflang="en-MY" href="https://www.shopify.com/my/blog/start-online-store"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--regular.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--medium.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--bold.woff2"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-TmMMQoVD.css"/><link rel="icon" href="https://cdn.shopify.com/shopifycloud/web/assets/v1/favicon-default-6cbad9de243dbae3.ico" type="image/x-icon"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/zh/blog/start-online-store"/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/></head><body class="overscroll-y-none"><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">跳至内容</a></div><div class="relative"><header class="font-shopifysans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="lg:w-[125px] mr-12 w-[98px] shrink-0"><a href="/zh/" data-component-name="logo-home"><svg viewBox="0 0 608 173.7" role="img" aria-label="Shopify"><title>Shopify</title><path fill="#95BF47" d="M130.7 32.9c-.1-.9-.9-1.3-1.5-1.4-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8-2.9-.7-3.7-.5c0 0-1.9.6-5.1 1.6-.5-1.7-1.3-3.8-2.4-5.9-3.6-6.9-8.8-10.5-15.2-10.5-.4 0-.9 0-1.3.1-.2-.2-.4-.4-.6-.7-2.8-3-6.3-4.4-10.5-4.3-8.2.2-16.3 6.1-23 16.7-4.7 7.4-8.2 16.7-9.2 23.9-9.4 2.9-16 4.9-16.1 5-4.7 1.5-4.9 1.6-5.5 6.1C12.4 55.3 0 151.4 0 151.4l104.1 18 45.1-11.2S130.8 33.7 130.7 32.9zm-39.2-9.7c-2.4.7-5.1 1.6-8.1 2.5-.1-4.1-.6-9.9-2.5-14.9 6.3 1.2 9.3 8.2 10.6 12.4zM78 27.4c-5.5 1.7-11.4 3.5-17.4 5.4 1.7-6.4 4.9-12.8 8.8-17 1.5-1.6 3.5-3.3 5.9-4.3 2.3 4.7 2.7 11.4 2.7 15.9zM66.8 5.8c1.9 0 3.5.4 4.9 1.3-2.2 1.1-4.4 2.8-6.4 5-5.2 5.6-9.2 14.2-10.8 22.6-5 1.5-9.8 3-14.3 4.4 3-13.2 14-32.9 26.6-33.3z"></path><path fill="#5E8E3E" d="M129.2 31.5c-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8c-.4-.4-.9-.6-1.4-.6v149.5l45.1-11.2S130.8 33.8 130.7 32.9c-.2-.9-.9-1.3-1.5-1.4z"></path><path fill="#FFF" d="M79.1 54.7l-5.2 19.6s-5.8-2.7-12.8-2.2c-10.2.6-10.3 7-10.2 8.7.6 8.8 23.6 10.7 24.9 31.2 1 16.2-8.6 27.2-22.4 28.1-16.6 1-25.7-8.7-25.7-8.7l3.5-14.9s9.2 6.9 16.5 6.5c4.8-.3 6.5-4.2 6.3-7-.7-11.4-19.5-10.8-20.7-29.5-1-15.8 9.4-31.8 32.3-33.3 9-.8 13.5 1.5 13.5 1.5z"></path><path d="M210.3 96.5c-5.2-2.8-7.9-5.2-7.9-8.5 0-4.2 3.7-6.9 9.6-6.9 6.8 0 12.8 2.8 12.8 2.8l4.8-14.6s-4.4-3.4-17.3-3.4c-18 0-30.5 10.3-30.5 24.8 0 8.2 5.8 14.5 13.6 19 6.3 3.6 8.5 6.1 8.5 9.9 0 3.9-3.1 7-9 7-8.7 0-16.9-4.5-16.9-4.5l-5.1 14.6s7.6 5.1 20.3 5.1c18.5 0 31.8-9.1 31.8-25.5.1-8.9-6.6-15.2-14.7-19.8zm73.8-30.8c-9.1 0-16.3 4.3-21.8 10.9l-.3-.1 7.9-41.4h-20.6l-20 105.3h20.6l6.9-36c2.7-13.6 9.7-22 16.3-22 4.6 0 6.4 3.1 6.4 7.6 0 2.8-.3 6.3-.9 9.1l-7.8 41.2h20.6l8.1-42.6c.9-4.5 1.5-9.9 1.5-13.4 0-11.5-6.2-18.6-16.9-18.6zm63.5 0c-24.8 0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><nav class="lg:flex hidden h-full" aria-label="主导航" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="解决方案-toggle-open" aria-controls="解决方案DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">解决方案</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="解决方案DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-开店" class="font-bold text-t7 inline-block">开店</span></div><ul class="pb-2" aria-labelledby="subNavItem-开店"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">创业开店<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">打造您的品牌</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">创建您的网站<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在线商店编辑器</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/?locale=zh-CN" aria-label="外部来源：自定义您的商店 . 商店模板"><div class="text-base font-medium"><span class="inline-block arrow-animation">自定义您的商店<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商店模板</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/?locale=zh-CN" aria-label="外部来源：查找企业应用 . Shopify App Store"><div class="text-base font-medium"><span class="inline-block arrow-animation">查找企业应用<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">拥有您自己的域名<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">域名和托管</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">探索免费业务工具<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">用于业务运营的工具</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-销售" class="font-bold text-t7 inline-block">销售</span></div><ul class="pb-2" aria-labelledby="subNavItem-销售"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="font-bold text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="font-bold text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="font-bold text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="font-bold text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fstart-online-store&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fstart-online-store&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/zh/" data-component-name="logo-home"><svg viewBox="0 0 32 36" role="img" aria-labelledby="ShoppingBagOnlyLogoTitle" class="w-8 h-9"><title id="ShoppingBagOnlyLogoTitle">Shopify</title><path fill="#95BF47" d="M27.1851 6.83166C27.1598 6.65519 27.0079 6.55435 26.8813 6.55435C26.7548 6.55435 24.2489 6.50393 24.2489 6.50393C24.2489 6.50393 22.148 4.48717 21.9455 4.26028C21.743 4.0586 21.338 4.10902 21.1861 4.15944C21.1861 4.15944 20.7812 4.28549 20.123 4.48717C20.0218 4.13423 19.8446 3.70567 19.6168 3.2519C18.8828 1.84016 17.769 1.08387 16.4528 1.08387C16.3516 1.08387 16.2756 1.08387 16.1744 1.10908C16.1237 1.05866 16.0984 1.00824 16.0478 0.983034C15.4656 0.378004 14.7316 0.0754894 13.8457 0.100699C12.1498 0.151118 10.4539 1.38639 9.0617 3.55441C8.09984 5.0922 7.36579 7.00813 7.13798 8.49549C5.18896 9.10052 3.82211 9.52908 3.77149 9.52908C2.78432 9.8316 2.75901 9.85681 2.63245 10.7896C2.58182 11.4954 0 31.3858 0 31.3858L21.6671 35.1168L31.0578 32.7975C31.0325 32.7975 27.2104 7.00813 27.1851 6.83166ZM19.0346 4.8401C18.5284 4.99136 17.9715 5.16783 17.364 5.3695C17.364 4.51238 17.2375 3.30232 16.8578 2.29393C18.1487 2.49561 18.7815 3.95777 19.0346 4.8401ZM16.225 5.69723C15.086 6.05016 13.8457 6.42831 12.6054 6.80645C12.9597 5.47034 13.6179 4.15944 14.4278 3.27711C14.7316 2.94938 15.1619 2.59645 15.6428 2.39477C16.1491 3.37794 16.2503 4.76447 16.225 5.69723ZM13.8963 1.23513C14.3013 1.23513 14.6303 1.31076 14.9088 1.51244C14.4532 1.73932 13.9975 2.09226 13.5925 2.54603C12.5041 3.70567 11.6688 5.49555 11.3398 7.23501C10.302 7.56274 9.2895 7.86525 8.37827 8.14256C8.98576 5.39471 11.2892 1.31076 13.8963 1.23513Z"></path><path fill="#5E8E3E" d="M26.8814 6.55452C26.7548 6.55452 24.2489 6.5041 24.2489 6.5041C24.2489 6.5041 22.148 4.48733 21.9455 4.26045C21.8696 4.18482 21.7684 4.1344 21.6671 4.1344V35.117L31.0579 32.7977C31.0579 32.7977 27.2358 7.00829 27.2104 6.83183C27.1598 6.65536 27.0079 6.55452 26.8814 6.55452Z"></path><path fill="white" d="M16.4528 11.3696L15.3644 15.4283C15.3644 15.4283 14.1494 14.8737 12.7066 14.9745C10.5804 15.1006 10.5804 16.4367 10.5804 16.7644C10.707 18.5795 15.4909 18.9828 15.7694 23.2433C15.9719 26.5961 13.9975 28.8902 11.112 29.0667C7.66952 29.2432 5.77112 27.2264 5.77112 27.2264L6.50517 24.1256C6.50517 24.1256 8.42888 25.5625 9.9476 25.4617C10.9348 25.4113 11.3144 24.5794 11.2638 24.0248C11.112 21.6551 7.2139 21.8063 6.96078 17.8988C6.75829 14.6216 8.90981 11.3191 13.6685 11.0166C15.5162 10.8906 16.4528 11.3696 16.4528 11.3696Z"></path></svg></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/zh/blog" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">博客</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/zh/blog/topics/start-online-store" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">新手上路</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/zh/blog/topics/marketing" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">营销指南</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/zh/blog/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">最新文章</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="id_更多_3" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">更多<svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></button><div id="id_更多_3" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/case-study" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">成功案例</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/updates" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">平台动态</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/partners" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">合作伙伴</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics/source-products" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">选品攻略</a></li><li class="py-3 px-4 rounded-lg"><a href="/zh/blog/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">查看所有主题</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><div class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation">搜索<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/zh/blog/start-online-store" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value=""><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-shade-50" type="text" name="header-search" autoComplete="off" placeholder="搜索" value=""/><button class="lg:hidden p-6 -mr-6" aria-label="Search icon"><svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-shade-50">输入您正在查找的内容<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="hidden lg:block p-2 cursor-pointer ml-auto"><svg viewBox="0 0 20 20" class="size-5"><path d="M12.72 13.78a.75.75 0 1 0 1.06-1.06l-2.72-2.72 2.72-2.72a.75.75 0 0 0-1.06-1.06l-2.72 2.72-2.72-2.72a.75.75 0 0 0-1.06 1.06l2.72 2.72-2.72 2.72a.75.75 0 1 0 1.06 1.06l2.72-2.72 2.72 2.72Z"></path></svg></div></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><a href="/zh/login?ui_locales=zh-CN" class="whitespace-nowrap">登录</a><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-2 justify-start"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fstart-online-store&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div></div></div></div></div><svg class="sr-only" aria-hidden="true"><defs><linearGradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></linearGradient><linearGradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></linearGradient><linearGradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></linearGradient><clipPath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clipPath><linearGradient id="paint0_linear_1_569" x1="6.12412" y1="7.32529" x2="16.6923" y2="17.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint1_linear_1_569" x1="18.4621" y1="6.91041" x2="12.5203" y2="17.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_589" x1="7.59808" y1="8.96" x2="28.4853" y2="30.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint1_linear_41_589" x1="18.4622" y1="6.91041" x2="12.7852" y2="12.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_568" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white" stop-opacity="0"></stop></linearGradient><radialGradient id="paint1_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-96.3402) scale(54.3323 72.1138)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-15.5615) scale(82.0061 39.4114)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_568" x1="15.1241" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_568" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_612" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_612" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_612" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_651" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_651" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_651" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_588" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_588" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_588" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_588" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_625" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_625" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="start-online-store" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">立即使用 Shopify 开展销售</p><p class="richtext max-w-[680px] text-sm mb-4">立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fstart-online-store&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a><a href="/zh/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">详细了解</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/start-online-store"/><meta itemProp="dateModified" content="2024-09-04T09:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">如何开设在线商店：10个步骤轻松上手</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">如何开设在线商店？阅读本文，了解创建电商网站（在线商店）的10个必备步骤。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">最后更新：<!-- --> <time>2024年9月4日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374&originalWidth=1848&originalHeight=782" alt="两个浏览器窗口说明了如何开设在线商店。位于上方的窗口是一个电商商店，光标在上面悬停。" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fstart-online-store&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><div style="text-align: center;"></div> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>目录</strong></p> <ul> <li><a href="#1">如何开设在线商店</a></li> <li><a href="#2">立即开设一家成功的在线商店</a></li> <li><a href="#3">开设在线商店——常见问题</a></li> </ul> </div> <p>开设在线商店（<a href="/zh/blog/build-a-website" target="_blank">搭建电商网站/独立站</a>）可能会让人望而生畏。然而，只要有了合适的工具，在线销售就会变得轻而易举。无论是经验丰富的零售商，还是渴望斩获第一笔销售的新手，开店都是绝佳的选择，不仅可以接触客户，还能为自己的品牌打造数字家园。</p> <p>本文介绍了开设一家成功在线商店的10个步骤，适用于任何人。如果要使用Shopify开设在线商店，可以遵循这个创业指南。</p> <h2 id="1">如何开设在线商店</h2> <ol> <li><a href="#4">明确目标受众</a></li> <li><a href="#5">采购产品</a></li> <li><a href="#6">选择电子商务平台</a></li> <li><a href="#7">设计品牌</a></li> <li><a href="#8">注册公司</a></li> <li><a href="#9">搭建商店</a></li> <li><a href="#10">设置结账和发货</a></li> <li><a href="#11">发布商店</a></li> <li><a href="#12">推广产品和品牌</a></li> <li><a href="#13">优化商店</a></li> </ol> <h3 id="4">1. 明确目标受众</h3> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/blckfriwombrowse.jpg?v=1725081063" alt="一个女人正在查看黑色星期五的在线销售情况" style="float: none;"></div> <p>目标受众是最可能对你的商店感兴趣并购买你产品的群体。</p><div id="text-cta" class="hidden lg:block"></div> <p>开店时，了解目标受众可以指导决策，帮助你在正确的地方寻找客户，并根据他们的需求和喜好定制网站内容。一个以目标受众为设计中心的商店，更有可能吸引感兴趣的购物者，进而成功促成交易。</p> <p>你可以针对任何规模或属性的受众进行定位，其中需要考虑的三个主要受众类别为：</p> <p><strong>人口统计学特征：</strong>受众的年龄、性别、职业、教育、收入和其他特征。</p> <p><strong>地理位置：</strong>受众所在的地域市场。</p> <p><strong>兴趣：</strong>受众的爱好、信仰、生活方式和其他心理特征。</p> <p>将这些关于受众的信息整理成买家角色，这是基于数据生成的理想客户画像。在设计网页、撰写产品描述和制作广告时，买家画像可以帮助你时刻牢记目标受众。</p> <h4>发现细分市场</h4> <p>新开的在线商店很可能会与成熟的竞争对手争夺受众。有一种方法可以避开竞争，即服务一个细分市场里的受众。</p> <p><a href="/zh/blog/niche-markets" target="_blank">细分市场</a>（利基市场）是由受众的特定需求定义的市场。例如，跑鞋是普通鞋类市场中的一个细分市场，而对于需要特定类型的跑鞋客户来说，越野跑鞋是一个更具体的细分市场。</p> <p>只要有市场需求，细分市场就会变得越来越专业化，如防水越野跑鞋、适合雪天条件的防水越野跑鞋等。</p> <p>如果打算在竞争激烈的行业中开店，可以考虑“细化”市场，找到会将你的在线商店作为首选购物目的地的受众为止。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">找到你的细分市场</p> <p>Shopify能帮助你更深入地了解自己的受众。通过运用数据分析，你可以洞悉客户行为，从而更精准地定位并服务于特定的客户群体</p> <a href="/zh/segmentation" class="marketing-button marketing-button--small" target="_blank">了解更多</a> </div> <h3 id="5">2. 采购产品</h3> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/runningshoegeeks.png?v=1725081063" alt="The RunningShoeGeeks（跑鞋发烧友） 子版块上展示了一篇关于亚瑟士（Asics）新鞋配色的帖子" class="block block--bordered" loading="lazy"> <figcaption>论坛和子版块（Subreddits）可以作为了解消费者对产品和趋势看法的有用来源。图片展示了Reddit这一社交网站上人们对于子版块主题“RunningShoesGeeks（跑鞋发烧友）”的讨论。</figcaption> </figure> <p>找到合适的产品来销售，应该是开设在线商店最重要的步骤了。了解了目标受众，就能占据先机。互联网、社交和工作网络是了解消费者的宝库，可以帮你找到受众无法抗拒的产品。</p> <p>你可以采用以下一些策略来<a href="/zh/blog/product-ideas" target="_blank">发掘</a>可能会热卖的产品：</p> <ul> <li>与发烧友和业余爱好者交流，了解他们的问题，以及他们最感兴趣的新产品。</li> <li>利用个人的热情和兴趣来了解哪些产品会吸引志同道合的细分受众。</li> <li>监控产品趋势，预测并储备下一个<a href="/zh/blog/trending-products" target="_blank">热门产品</a>。</li> <li>分析主流商城中的产品，找到多年来持续热销的产品。</li> </ul> <p>明确了要销售的产品类型之后，接下来的环节便是<a href="/zh/blog/product-sourcing-apps" target="_blank">产品的采购</a>。以下是一些常见的采购产品的方法：</p> <ul> <li> <strong>手工制作产品：</strong>如果有木工或画图等技能，可以制作手工艺品，这个方法可以吸引到寻找独特、定制或奢侈品的客户。</li> <li> <strong>从批发商处购买产品：</strong>从批发商处采购产品可以控制库存，确保产品的稳定供应。</li> <li> <strong>制造产品：</strong>与<a href="/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">制造商</a>合作生产原创产品或自有品牌产品</li> <li> <strong>按需打印产品：</strong><a href="/zh/blog/print-on-demand" target="_blank">按需打印</a>是指用自己的设计进行产品定制。按需打印服务商负责产品的生产和发货。</li> </ul> <h4>尝试代发货</h4> <p>购买和存储库存只是管理产品的一种方法，<a href="/zh/blog/what-is-dropshipping" target="_blank">代发货</a>是另一种方法——这是一种零售模式，产品供应商负责订单产品的包装和发货。</p> <p>使用代发货的模式，你无需采购或囤货，就可以在商店中出售各种商品。收到订单后，只需将其转发给<a href="/zh/blog/dropshipping-suppliers" target="_blank">代发货供应商</a>即可完成交易。</p> <p>要想找到代发货产品并与代发货供应商建立联系，只需在在线商店中添加<a href="https://apps.shopify.com/search?q=%E4%BB%A3%E5%8F%91%E8%B4%A7&locale=zh-CN">代发货应用</a>即可。</p> <p>📕 <strong>更多阅读：</strong><a href="/zh/blog/how-to-start-dropshipping" target="_blank">代发货策略全解：9步指南助力跨境新手盈利起飞！</a></p> <h3 id="6">3. 选择电子商务平台</h3> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/62494.png?v=1725997016" alt="Shopify模版里的免费模版Dawn的简介" style="float: none;" loading="lazy"> <figcaption>Shopify的<a href="https://themes.shopify.com/themes/dawn/styles/default?locale=zh-CN" target="_blank">Dawn模版</a>。</figcaption> </figure> <p><a href="/zh/blog/best-ecommerce-platforms">电子商务平台</a>（独立站建站平台）是构建和管理在线商店的地方，是企业的指挥中心。你可以在此处监控网站、上架新产品和处理订单。</p> <p>热门的电子商务平台：</p> <ul> <li><a href="/start" target="_blank">Shopify</a></li> <li>Wix</li> <li>WooCommerce</li> <li>BigCommerce</li> </ul> <p><a href="/zh/compare" target="_blank">对比并找到适合自己的电子商务平台</a>。</p> <p>大多数电子商务平台都有<a href="/zh/website-builder" target="_blank">建站工具</a>，可以用来创建具有产品页面、购物车和结账功能的品牌店面。建站工具往往配备拖放式界面，这让用户无需编写任何代码，也可轻松实现网站的个性化定制。选择建站工具时，需要具备以下功能和特点：</p> <ul> <li> <strong>易于使用：</strong>简单直观，用户可轻松搭建商店。</li> <li> <strong>设计选项：</strong>有为你的行业或细分市场预先构建好的各种免费和付费的<a href="https://themes.shopify.com/themes?locale=zh-CN">模版</a>。</li> <li> <strong>AI辅助：</strong>像<a href="/zh/magic" target="_blank">Shopify的AI（人工智能）功能</a>有助于简化内容创作。</li> <li> <strong>可扩展性：</strong>确保未来有灵活的选项可以进行自定义编码和<a href="/zh/online" target="_blank">高级设计</a>。</li> <li> <strong>免费试用：</strong><a href="/zh/free-trial" target="_blank">免费试用</a>让用户无需购买即可试用建站工具。</li> </ul> <h4>着眼于店面之外</h4> <p>建站工具只是<a href="/zh" target="_blank">电子商务平台</a>的一部分。根据所选的平台，还可以管理其他任务，例如：</p> <ul> <li><a href="/zh/blog/ecommerce-hosts" target="_blank">网站托管</a></li> <li>商店数据和客户行为分析</li> <li><a href="/zh/blog/shipping-and-fulfillment" target="_blank">订单发货</a></li> <li>营销活动投放</li> <li><a href="/zh/pos" target="_blank">实体店零售</a></li> </ul> <p>在选择平台时，即便上述功能尚未被立即应用，也应当纳入考量范畴。选择一个功能齐全的平台，后续阶段就可以避免更换平台的麻烦。</p> <p>📕 <strong>更多阅读：</strong><a href="/zh/blog/ecommerce-software" target="_blank">十大独立站建站平台对比分析：跨境电商新机遇</a></p> <h3 id="7">4. 设计品牌</h3> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5_3c48a3ab-588e-41b7-a476-110328a031f0.png?v=1701103622" alt="来自Verve Coffee网上商店的电子商务产品页面" style="float: none;" loading="lazy"> <figcaption><a href="https://www.vervecoffee.com/" rel="nofollow noopener noreferrer" target="_blank">Verve</a>在线商店的品牌形象与其包装和营销内容保持一致，提高了品牌整体的知名度。</figcaption> </figure> <p>为了让商店展现出一致且专业的感觉，需要进行品牌设建设。品牌建设不止于徽标或配色方案，它关乎创建一种能够通过图片和内容让人产生共鸣的身份。</p> <p>创建以下能够运用于整个在线商店的品牌资产：</p> <h4>品牌价值和使命</h4> <p>明确品牌所代表的东西：宗旨、<a href="https://baike.baidu.com/item/USP%E7%90%86%E8%AE%BA/4472748?fromtitle=USP&fromid=1348826" rel="nofollow noopener noreferrer" target="_blank">独特的销售主张（USP，即卖点）</a>以及对客户的承诺。这些品牌价值会影响商店的外观和感觉，为设计、颜色选择以及品牌声音的基调提供指导。</p> <h4>商店名称</h4> <p>无论<a href="/zh/blog/4660242-what-should-i-name-my-online-store" target="_blank">商店名称</a>使用的是自己的名字、富有感染力的词语，还是对所售商品的文字描述，这个名称通常是客户与品牌接触的第一个点。如果需要灵感，可以使用这个<a href="/zh/tools/domain-name-generator" target="_blank">免费的域名生成器</a>来生成符合品牌形象的建议，并查看哪些名称可用作域名地址。</p> <h4>标志</h4> <p>品牌标志（Logo）是品牌的视觉简写，存在于各种不同的地方或平台上，如你的商店、其他零售商的货架，等等。</p> <h4>生活方式和产品图片</h4> <p>图片有助于说明产品的特性和质量，也可以帮助客户了解你的产品如何改善他们的生活。你可以使用生活方式图片来讲述一个令人向往的故事。</p> <p>用智能手机的相机来拍摄产品照片很简单。为了获得专业的效果，你可以<a href="https://help.shopify.com/zh-CN/manual/shopify-admin/productivity-tools/shopify-magic/media-generation">使用AI来编辑图片</a>，生成符合品牌背景的场景。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">几秒钟内创建专业的Logo</p> <p>Shopify的免费工具专为忙碌的创业者设计。无需设计经验，即可从零开始创建LOGO。</p> <a href="/zh/tools/business-name-generator" class="marketing-button marketing-button--small" target="_blank">创建Logo</a> </div> <h3 id="8">5. 注册公司</h3> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/labeltabsfolders.jpg?v=1725081063" alt="许多米色文件夹标签页的特写" style="float: none;" loading="lazy"></div> <p>根据所处的地理位置、所售产品以及运营计划，你可能需要向政府和特定行业的机构申请注册公司。为商店注册正式的公司不仅有利于保护自己的资产，还能提高客户对你的信任度。</p> <p>在处理文件之前，需要评估适合的公司（如果有的话）类型。如果是以自己的名义开展业务的个体经营者，可能不需要进行任何形式的法律注册。</p> <p>你可以向你所在的城市或县咨询关于销售产品所需许可证或执照的具体要求。即使是开设在线商店，也可能需要办理营业执照或家庭企业许可证。你可能还需要进行以下几种类型的注册或申请：</p> <ul> <li>用于支付<a href="https://www.irs.gov/businesses/small-businesses-self-employed/employer-id-numbers" rel="nofollow noopener noreferrer" target="_blank">联邦和州税的税号</a>（英文链接，适用于美国的企业）</li> <li> <a href="https://www.uspto.gov/" rel="nofollow noopener noreferrer" target="_blank">商标</a>（英文链接），保护企业或产品名称</li> <li>非营利组织的<a href="https://www.irs.gov/charities-non-profits" rel="nofollow noopener noreferrer" target="_blank">免税身份</a>（英文链接）</li> </ul> <h4>考虑商业结构</h4> <p>并非每个人都需要正式的商业结构，但了解商业结构的类型有助于为自己的在线商店做出最佳选择：</p> <ul> <li> <strong>独资企业：</strong>这是最简单的结构，适合一人经营。个人资产和业务资产之间没有分离，税收简单，但个人风险较大。</li> <li> <strong>合伙企业：</strong>合伙人贡献资金、财产或技能等资源，分享利润，并共同承担责任。合伙关系由一项概述角色和股份的协议管理。</li> <li> <strong>有限责任公司 (LLC)：</strong>有限责任公司可以将个人资产与任何业务债务合法分离，以此来保护个人资产。</li> <li> <strong>股份有限公司：</strong>这种结构适用于计划上市或寻求大量外部资金的企业。公司可提供强大的保护，但成立起来更复杂，且成本更高。</li> </ul> <h3 id="9">6. 搭建商店</h3> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/reframed.png?v=1701103708" alt="Reframed在线商店的产品页面" class="block block--bordered" loading="lazy"> <figcaption><a href="https://reframedbrand.com/" target="_blank" rel="nofollow noopener noreferrer">ReFramed</a>使用纯色背景的产品照片来展示每一个细节，不会分散注意力。</figcaption> </figure> <p>在明确了目标受众、找好产品并完成品牌建设之后，就需要将所有元素整合到在线商店中。</p> <h4>设置基本的商店信息</h4> <p>从基础开始。按照电子商务平台的要求填写商店的基本信息，先处理以下内容：</p> <ul> <li> <strong>域名地址：</strong>如果还未购买域名，需要先购买一个与商店名称相匹配的<a href="/zh/domains" target="_blank">域名</a>，并在平台设置中对其进行配置。</li> <li> <strong>模板或主题：</strong>如果建站工具提供了预先构建好的模板，可以选择一个与你期望的网站设计相匹配的模板。选择具有视差滚动或展示框等功能的模板。</li> <li> <strong>导航：</strong>创建链接到基本页面的菜单，并考虑在侧边栏或页脚导航中添加其他链接。如果商店有很多页面，需要添加一个搜索栏。</li> <li> <strong>品牌Logo：</strong>在商店中放置品牌logo，同时别忘了更新网站图标（favicon）。</li> <li> <strong>设计元素：</strong>颜色和排版有助于品牌的表达。为了与品牌准则相匹配，可以在模版设置中对这些元素进行自定义。使用对比度来突出按钮，并将网站上的字体种类限制在两到三种之间。</li> </ul> <h4>添加第一个产品</h4> <p>在平台的“添加产品”部分输入有关产品的所有内容、资产和详细信息。</p> <h5>产品描述</h5> <p>产品标题必须清晰明了且具有描述性，这样可以帮助购物者和搜索引擎识别你的产品。</p> <p>产品描述是一个绝佳的契机，让你能够用目标受众所熟悉的语言直接与他们对话，阐述为什么产品能够显升他们的生活质量。</p> <p>在编写产品描述时，请记住：</p> <ul> <li>考虑你的受众（他们的语言水平和知识水平）</li> <li>使用图标、插图或要点来突出关键特性</li> <li>预测客户的问题，并充当他们的眼睛和手（即提供足够详细和直观的信息，使客户能够像亲自查看或操作一样理解和体验产品）</li> </ul> <h5>图片和媒体</h5> <p>上传的图片质量要高，且样式和纵横比一致，也可以考虑上传视频、动画或3D模型。</p> <p>使用图片帮助客户想象拥有产品的场景。在产品细节图片旁边，添加展示产品使用情况的生活方式图片。</p> <p>在上面的图片中，你可以看到ReFramed使用了纯色背景的产品图片来展示每一个细节，不会分散客户的注意力。在页面下方，客户还可以看到产品的生活方式图片，可以帮助客户设想该品牌床架在自己生活中的样子：</p> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/product_page-reframed_2.png?v=1701103732" alt="Reframed在线商店中产品的生活方式照片" style="float: none;" loading="lazy"></div> <p>对于可能需要更多视觉信息的产品类别（如服装或<a href="/zh/blog/203365449-start-a-jewellery-making-business" target="_blank">珠宝</a>），需要使用多张照片来提供不同的角度和更多细节。</p> <h5>产品信息</h5> <p>接下来需要向商店添加的基本产品数据是价格。设定价格时，需要考虑成本、感知价值以及竞争对手的价格等因素。随着商店的发展，需要根据客户数据和反馈来调整<a href="/zh/blog/pricing-strategies" target="_blank">定价策略</a>。</p> <p>除了价格因素之外，还可以添加其他产品信息，这不仅有助于你更全面地了解产品，也能让客户在浏览产品目录时更加得心应手，轻松找到符合自己需求的产品：</p> <ul> <li>产品规格（材料、尺寸和制造过程）</li> <li>产品类别（例如，男士衬衫和裤子）</li> <li>产品变体（数量、颜色和尺寸）</li> <li>库存详细信息，如库存单位和条形码信息</li> <li>税务设置</li> <li>产品标签和系列，以便为特定的受众或促销活动组织产品</li> </ul> <h4>创建信息页面</h4> <p>除了产品之外，商店还需要信息内容来建立信任、讲述品牌故事、回答常见问题，并让客户知道如何与你取得联系。</p> <p>启动商店之前，需要创建以下页面：</p> <ul> <li>主页：设计主页，帮助首次访问者轻松了解你所出售的商品，同时帮助回访者继续购物。记得优化移动端的浏览体验。</li> <li>联系页面：联系页面应提供联系方式、表单和<a href="https://apps.shopify.com/categories/store-management-support?locale=zh-CN">实时聊天</a>等选项，让访客可以轻松地获得支持。</li> <li>关于页面：使用<a href="/zh/blog/how-to-write-an-about-us-page" target="_blank">关于页面</a>与客户建立个人联系，包括介绍自己的视频、描述供应链的图片以及媒体提及的链接。</li> <li>政策页面：此页面阐明了你在退货、<a href="/zh/blog/shipping-and-fulfillment" target="_blank">发货</a>和隐私方面的承诺。这些政策不仅能让客户放心购买产品，还能在处理与客户之间的纠纷时，为自己提供必要的保护。</li> <li>常见问题页面：<a href="/zh/blog/120928069-how-to-create-faq-page" target="_blank">常见问题页面</a>可以快速回答消费者的常见问题，也可以选择将常见问题纳入产品和政策页面。</li> </ul> <p>📕<strong> 更多阅读：</strong><a href="/zh/blog/shopify-stores" target="_blank">53家高赞Shopify商店给你灵感</a></p> <h3 id="10">7. 设置结账和发货</h3> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopifycheckout.png?v=1725081063" alt="植物商店桌面和移动端的Shopify结账页面，提供了多种付款方式" style="float: none;" loading="lazy"> <figcaption>结账页面提供了Shop Pay, Google Pay和Paypal的结账方式，同时支持客户选择联系（Contact）和配送（Delivery）的方式。</figcaption> </figure> <p>为了让客户轻松安全地购买产品，下一步就要做支付设置。</p> <p>首先，比较不同的<a href="/zh/payments" target="_blank">支付提供商</a>，寻找一个既能满足你的功能需求，又在交易费用上达到最佳平衡点的提供商。同时，还要确保该提供商的服务范围覆盖你的业务需求以及所在的具体地理位置。选择支付提供商时，需要考虑以下因素：</p> <ul> <li> <strong>支付方式：</strong>支持客户使用信用卡、PayPal、Apple Pay、Shop Pay等方式进行支付。</li> <li> <strong>多币种销售：</strong>自动以客户的本地货币显示价格。</li> <li> <strong>交易费用：</strong>寻找费用结构与业务匹配的提供商。</li> <li> <strong>安全功能：</strong>要求买家提供额外的安全措施，如信用卡安全码（CVV）或邮政编码验证。</li> </ul> <h4>自定义结账页面</h4> <p>多数电子商务平台都内置了<a href="/zh/checkout">结账页面</a>，你可以利用品牌元素（多为品牌logo）或支付选项对其进行调整，例如，一键购买和分期付款计划。</p> <p>通过对结账页面的外观和功能进行调整，可以实现对商店结账页面的自定义：</p> <ul> <li> <strong>快速结账：</strong>启用<a href="/zh/shop-pay" target="_blank">Shop Pay</a>可加快交易速度。</li> <li> <strong>分期付款：</strong>为价格较高的商品提供分期付款选项，让客户付款更轻松。</li> <li> <strong>客户账户：</strong>支持客户创建账户来保存其详细信息，让未来的购物更顺畅。</li> <li> <strong>必要的结账信息：</strong>客户完成结账时需要输入的信息。</li> <li> <strong>促销代码和礼品卡：</strong>加入折扣和礼品卡使用的选项。</li> <li> <strong>增销（Upsell）：</strong>为了增加订单价值，可以在结账过程中策略性地推荐其他产品。</li> </ul> <p><a href="https://ban.do/" rel="nofollow noopener noreferrer" target="_blank">ban.do</a>的结账页面支持客户以访客身份结账（CONTINUE AS GUEST）、登录（SIGN IN）或在购买前创建账户（CREATE ACCOUNT，有利于简化未来的购物流程）。</p> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-checkout-login_c88b28e0-ada8-43b1-87ef-69719b4ec035.png?v=1701104007" alt="Ban.do在线商店的结账页面" style="float: none;" loading="lazy"></div> <p>在结账过程中，有一个常见且有效的做法：设置一个系统来挽回被遗弃的购物车。这是为了应对那些将商品添加到购物车后却未完成购买的客户。</p> <p>像Shopify这样的平台支持发送<a href="/zh/blog/abandoned-cart-emails" target="_blank">弃购营销邮件</a>，促使上述客户返回商店，从而将潜在的损失转化为销售额。</p> <h4>设置税费</h4> <p>销售商品或服务的公司需要收取销售税。在某些地区，销售数字商品，或收入低于一定阈值的小店可能例外。</p> <p>调整商店设置可以妥善处理税费，可能需要根据不同的地区来收取不同的金额。如果不确定自己需要履行的义务，请咨询税务专家。</p> <h4>提供发货服务</h4> <p>结账页面也是客户选择<a href="/zh/blog/shipping-and-fulfillment" target="_blank">发货</a>方式的地方。</p> <p>发货策略要根据产品重量和尺寸范围、包装成本以及常用的运输目的地和配送选项来制定。</p> <p>你可以对精选产品、达到最低金额的订单或特定的地区提供免运费服务，这样可以吸引客户。</p> <p>若店内销售的产品尺寸和重量比较统一，可以采用固定运费，这样可能有助于降低运输成本。如果所选平台支持，也可以根据承运人的实际定价来收取运费。</p> <p>当地取货对于附近的客户而言是个便捷的选择。</p> <h4>为购物者提供其他结账方式</h4> <p>除了在线商店之外，还可以<a href="/zh/blog/sales-channel" target="_blank">将销售拓展到其他渠道</a>上，这样有助于接触到更多感兴趣的客户。推出商店后，就可以轻松地添加以下渠道：</p> <ul> <li> <strong>社交网络：</strong>你可以在<a href="/zh/blog/make-money-on-facebook" target="_blank">Facebook</a>、<a href="/zh/blog/make-money-on-instagram" target="_blank">Instagram</a>、<a href="/zh/blog/scaling-social-commerce-shopify-introduces-new-in-app-shopping-experiences-on-tiktok" target="_blank">TikTok</a>等客户已经活跃的社交网络上销售产品。</li> <li> <strong>商城：</strong>许多消费者首先会选择在<a href="/zh/blog/amazon-dropshipping" target="_blank">亚马逊</a>和<a href="/zh/blog/etsy-and-shopify" target="_blank">Etsy</a>等商城上浏览商品。为了接触到这些购物者，你可以<a href="https://apps.shopify.com/marketplace-connect?locale=zh-CN">把产品同步到这些商城中</a>。</li> <li> <strong>谷歌：</strong><a href="/zh/blog/google-ads-types" target="_blank">投放谷歌购物广告</a>，并在谷歌搜索结果的“购物”标签中列出你的产品。</li> </ul> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">快速接收付款</p> <p>从设置到销售，一键即可完成。Shopify套餐均配备了Shopify Payments，只需将其开启即可。请注意，Shopify Payments 仅适用于在特定国家和地区经营业务的在线商店。</p> <a href="/zh/payments" class="marketing-button marketing-button--small" target="_blank">了解更多</a> </div> <h3 id="11">8. 发布商店</h3> <div style="text-align: start;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/neonopensign.jpg?v=1725081063" alt="一个霓虹灯牌在夜晚里亮着，表明这家商店正在营业。" style="float: none;" loading="lazy"></div> <p>到了这一步，就可以发布在线商店了！为了使商店能面向公众开放，通常需要将商店的状态更改为公开，或<a href="https://help.shopify.com/zh-CN/manual/intro-to-shopify/initial-setup/setup-prepare-for-launch">移除在开发过程中设置的密码保护</a>。</p> <p>虽然商店可能还不太完美，但“开始”是重要的一步。即使只是软性开业，发布商店也可以开始收集网站流量的反馈。真实的使用往往是测试网站可用性的最佳方式，例如，导航和结账流程的有效性。</p> <p>从这一步开始，就需要根据实际的客户互动和数据，来微调设计和调整设置，进而不断改进和完善自身的营销策略。</p> <p>点击发布按钮之前，应确保能够完成此<a href="/blog/shopify-store-launch-checklist" target="_blank">电子商务清单</a>（英文链接）中的每一项任务。</p> <h3 id="12">9. 推广产品和品牌</h3> <figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/youtube-seo_a668fa32-fa7d-4566-8f22-205ba7c15c19.png?v=1701104200" alt="一个关于如何制作被子的YouTube视频的列表。" class="block block--bordered" loading="lazy"> <figcaption><a href="https://shop.madeeveryday.com/" rel="nofollow noopener noreferrer" target="_blank">MADE Everyday</a>使用经过搜索优化的营销内容来吸引相关受众，并提高商店的可见度。视频标题：被子制作终极视频-从头到尾制作被子……</figcaption> </figure> <p>现在，商店已经启动并运行，就要开始做宣传吸引客户了。</p> <p>每个企业都有自己的营销方式，要根据自身的品牌和受众，量身定制包含创意内容和营销活动的营销策略。</p> <h4>利用社交媒体营销</h4> <p><a href="/zh/blog/social-media-marketing-strategy" target="_blank">社交媒体营销</a>并非要在每个平台上都保持活跃，而是在你的目标受众最活跃的地方产生影响。例如，如果你打算与Z世代互动，<a href="/zh/blog/how-to-go-viral-on-tiktok" target="_blank">TikTok</a>必不可少。</p> <p>优质的社交媒体营销内容会让用户感觉自然，不刻意。创建的内容不仅要具有宣传性，而且要有价值，比如教学视频、喜剧小品、幕后花絮，甚至直播的问答环节。</p> <h4>做SEO优化</h4> <p>许多购物者会使用谷歌来寻找商店、阅读产品评论或比较相似的商品。<a href="/zh/blog/seo-marketing" target="_blank">SEO（搜索引擎优化）营销</a>可让潜在客户在搜索时发现你的商店。</p> <p>例如，MADE Everyday的产品线与“如何制作被子”这一搜索相关，因此，当用户在谷歌或YouTube上输入该关键词进行搜索时，<a href="https://youtu.be/Eq3koiH4B8M?feature=shared" rel="nofollow noopener noreferrer" target="_blank">该品牌的YouTube视频</a>（画面如上图所示）就能够出现在搜索结果中，从而有效地吸引了潜在客户。</p> <p>利用营销内容查找你的商店可能会定位的搜索词，然后使用免费的关键词研究工具，找到与你的产品相关的高流量关键词。</p> <h4>用电子邮件与购物者沟通</h4> <p>电子邮件营销是一个适合与客户和商店访客沟通的渠道。设置好电子邮件流程后，就可以在客户的整个购物旅程中与其保持互动——从发送欢迎系列邮件开始，到弃购提醒，再到售后的跟进。</p> <p>持续的电子邮件沟通可以让品牌在客户心中保持活跃，从而在未来推出新的营销活动时，能够自然而然地获得客户的关注。</p> <h3 id="13">10. 优化商店</h3> <div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/manonlaptop.jpg?v=1725081063" alt="一位创业者坐在桌子旁，正在经营他们的在线商店。" style="float: none;" loading="lazy"></div> <p>在线商店的建设是一个持续的过程。随着客户不断地访问你的商店并与内容互动，你就会了解到，哪些内容有用，哪些地方可以改进。</p> <p>分析是网店优化的核心。定期审查流量和销售数据，并据此优化内容，应该是你商业战略中的一个常规部分。</p> <p>你可以从以下的店铺数据源中了解业务：</p> <ul> <li> <strong>网站流量：</strong>确定访客来源——谷歌搜索、社交媒体帖子还是广告？了解流量来源有助于你调整商店内容并优化营销活动。</li> <li> <strong>产品销售：</strong>查看哪些产品有销量，哪些没有，这可以为库存决策、促销策略甚至产品开发提供依据。</li> <li> <strong>用户行为：</strong>分析访客与商店互动的情况，包括找出访问量最大的页面和最具吸引力的内容。能否运用当中的经验来改进商店的用户体验，复制已有的成功？</li> <li> <strong>客户反馈：</strong>定期收集和审查反馈。客户的这种直接反馈可以告诉你，他们喜欢什么，以及他们希望看到哪些改进。</li> </ul> <p>了解用户与内容的互动情况后，你就可以有针对性地做出改变，进而<a href="/zh/blog/120261189-conversion-rate-optimization" target="_blank">提高转化率</a>，将更多的浏览者转化为买家。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">借助分析推动业务发展</p> <p>Shopify的用户友好型报告可以帮助你做出更好的决策。你可以选择预先构建好的控制面板，或者构建自己的报告来查看趋势、监控流量，并发现下一个机会。</p> <a href="/zh/analytics" class="marketing-button marketing-button--small" target="_blank">了解更多</a> </div> <h2 id="2">立即开启一家成功的在线商店</h2> <p>无论你是手工艺人、<a href="/zh/blog/digital-products" target="_blank">数字艺术家</a>、精选商品的零售商还是<a href="/zh/blog/make-sell-merch" target="_blank">设计周边商品</a>的YouTube博主，使用如今的电子商务平台进行在线销售都会很简单。</p> <p>然而，请铭记于心，电子商务是一项持续性的工作，它会随着你从客户反馈中不断学习并调整策略而不断发展。</p> <p><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh&signup_types%5B%5D=paid_trial_experience" target="_blank">从这里开启你的在线商店。</a></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/211990409-how-to-sell-art-online">如何开始卖画？终极指南助你开展艺术品电商业务</a></li><li class="mt-2"><a href="/zh/blog/shopify-store-multiple-countries">准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球</a></li><li class="mt-2"><a href="/zh/blog/dropshipping-model">代发货模式：新手商家的起步之路</a></li><li class="mt-2"><a href="/zh/blog/best-website-builders">建站工具推荐：最适合小型企业的 8 大建站软件排名</a></li><li class="mt-2"><a href="/zh/blog/tiktok-marketing">TikTok 营销新手指南：如何通过 TikTok 做电商业务？</a></li><li class="mt-2"><a href="/zh/blog/shopify-theme">Shopify 模板全介绍：如何挑选以及购买网站主题模板？</a></li><li class="mt-2"><a href="/zh/blog/google-ads-types">谷歌广告手册：14种广告系列类型以及它们带来的效益</a></li><li class="mt-2"><a href="/zh/blog/sell-sexy-underwear-online">疫情下的“异军突起”- 情趣内衣或成下一个跨境产品黑马</a></li><li class="mt-2"><a href="/zh/blog/online-logo-makers">Logo 设计 2021 年十大热门在线 Logo 制作器（含付费及免费版）</a></li><li class="mt-2"><a href="/zh/blog/how-to-use-gmail">跨境外贸沟通利器：谷歌邮箱使用指南</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="3">开设在线商店——常见问题</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">开设在线商店应该避免哪些错误？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>开设在线商店（电商独立站）常见的陷阱有：未定位到细分市场、低估了统一连贯的用户体验的重要性、忽略客户服务，以及未针对移动设备进行优化，等等。制定明确的营销策略也很重要，包括用来吸引客户的搜索引擎优化和社交媒体推广。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">开设在线商店需要多少钱？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>开设在线商店（电商独立站）的成本取决于多个因素。预计至少要支付独立站建站平台的网站托管和套餐的月度费用，以及交易费用。某些套餐的起价低至每月5美元（约35元人民币）。你还需要考虑相关的成本，如付费广告、库存采购和日常经营费用（如网费、电费和租金）。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">如何开设在线商店？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>要开在线商店（电商独立站），你需要有要出售的产品或服务。在电子商务平台（独立站建站平台）上开设在线商店的步骤包括添加品牌、产品和关键页面。投放市场营销活动来启动店铺，以此来吸引和获得客户。具体可以总结为以下10个步骤：</p> <ol> <li>寻找目标受众</li> <li>寻找并获取产品</li> <li>选择电子商务平台</li> <li>设计品牌</li> <li>注册企业</li> <li>建立商店</li> <li>设置结账和发货</li> <li>发布商店</li> <li>推广产品和品牌</li> <li>优化商店</li> </ol> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">没有库存如何创建在线商店？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>创建没有库存的在线商店（电商网站/独立站）的零售模式包括代发货和按需打印。使用这些方法，第三方会帮你采购或生产产品，并在你下订单后将产品运送给客户。</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">经营在线商店需要什么？</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>要开在线商店（电商网站/独立站），如果没有编码技能，就需要使用像Shopify这样的电子商务平台（独立站建站平台）。利用这些建站平台可以建立和经营商店、接受订单和付款，以及组织库存和产品发货。</p> </div> </div> </div> </div> </div> <p>编译：Olivia Huang</p></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">最后更新：<!-- --> <time>2024年9月4日</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">分享文章</div><ul id=":R1bj95n5:" class="flex gap-4 mt-4" data-component-name="social"><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-facebook-:R1bj95n5:" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fstart-online-store" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="外部来源： Facebook （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg><span id="blog-social-icon-facebook-:R1bj95n5:" class="sr-only">Facebook</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-twitter-:R1bj95n5:" href="https://twitter.com/intent/tweet?text=如何开设在线商店：10个步骤轻松上手&url=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fstart-online-store&via=Shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="外部来源： Twitter （在新窗口中打开）"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg><span id="blog-social-icon-twitter-:R1bj95n5:" class="sr-only">Twitter</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-linkedin-:R1bj95n5:" href="https://www.linkedin.com/shareArticle?mini=true&source=Shopify&title=如何开设在线商店：10个步骤轻松上手&url=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fstart-online-store" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="外部来源： LinkedIn （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg><span id="blog-social-icon-linkedin-:R1bj95n5:" class="sr-only">LinkedIn</span></a></li></ul></div></div></div><div class="col-span-4 xs:col-span-12 lg:col-span-3 col-start-1 hidden lg:block relative" data-component-name="blog-right-sidebar"><div class="tablet-xl:pt-10 desktop:pt-16 pb-6 absolute h-full max-h-full tot-0 left-0"><div class="h-full overflow-hidden" id="blog-side-banners-col"><div class="gap-x-1 flex flex-wrap font-bold text-lg text-legacy-gray-90 !font-shopifysans"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Staff</span></span></div><div class="text-body-sm text-shade-50">最后更新：<!-- --> <time>2024年9月4日</time></div><div id="blog-side-banners"><div class="mt-[640px] border-t border-shade-30 pt-6 hidden" data-priority="2" data-component-name="blog-CTA-sidebar-email"><p class="richtext text-xl mb-2 font-aktivgroteskextended">随时掌握 Shopify 最新动态</p><p class="richtext text-sm mb-4">免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p><form method="post" action="/zh/blog/api/subscribe"><div id=":R36r95n5:" data-component-name="waitlist-form-input-wrapper" class="[&_input]:rounded-full [&_input]:border-shade-3 [&_input]:mb-1 [&_input]:pl-4 [&_input]:border-solid [&_input]:border [&_input]:border-shade-30 [&_input]:text-xs tablet-xl:[&_input]:text-base [&_div]:text-xs tablet-xl:[&_div]:text-base [&_button]:bg-black [&_button]:text-white [&_button]:h-14 [&_button]:text-lg [&_button]:text-lg [&_button]:hover:bg-[#3f3f46] [&_button]:active:bg-[#71717a]"><label for="email-input-:R36r95n5H1:" class="sr-only">输入电子邮件地址</label><input id="email-input-:R36r95n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/start-online-store"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R1pb6r95n5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。</p></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">热门文章</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post- 新手上路"> 新手上路</a></span><a href="/zh/blog/make-money-on-tiktok" data-component-name="blog-popular-post-make-money-on-tiktok"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/product-ideas-for-cross-border-ecommerce" data-component-name="blog-popular-post-product-ideas-for-cross-border-ecommerce"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">跨境电商选品策略与方法，好的选品是成功的一半</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/start-online-store" data-component-name="blog-popular-post-start-online-store"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">如何开设一家 Shopify 商店：分步指南</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/self-built-store" data-component-name="blog-popular-post-self-built-store"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">独立站助力品牌升级，引领商家出海新方向</span></a></span></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-4 uppercase font-semibold">利用 POS，把握所有销售商机。</p><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fstart-online-store&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-base" data-component-name="button" target="">开始免费试用</a><p class="richtext text-[0.625rem] text-black pt-2"></p></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">热门文章</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/introduction-to-shopify" data-component-name="blog-popular-post-introduction-to-shopify"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Shopify 是什么？官方科普贴带你了解独立站明星之选</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress" data-component-name="blog-popular-post-the-definitive-guide-to-dropshipping-with-aliexpress"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">速卖通是什么？最新最全速卖通简介与入驻指南！</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post-新手上路">新手上路</a></span><a href="/zh/blog/business-plan-template" data-component-name="blog-popular-post-business-plan-template"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">商业计划书范本：创建项目计划的实用框架</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" data-component-name="blog-popular-post- 新手上路"> 新手上路</a></span><a href="/zh/blog/12-things-to-sell-on-shopify-other-than-products" data-component-name="blog-popular-post-12-things-to-sell-on-shopify-other-than-products"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品</span></a></span></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="py-10 tablet-xl:py-16 overflow-hidden lg:hidden tablet-xl:pt-0 pt-0 [&_h5]:uppercase [&_.popular-posts]:border-t-2"><div class="container"><div class="flex justify-between items-center mb-9"><h5 class="richtext tracking-[-.02em] blog-section-header text-[26px] leading-[30px] tablet:text-[24px] tablet:leading-[32px] font-bold tablet:font-medium">热门文章</h5></div></div><div class="container max-lg:!mr-0"><div class="flex justify-start flex-nowrap max-w-full overflow-x-auto snap-x snap-mandatory gap-x-gutter pr-[var(--margin)] lg:flex-wrap lg:justify-center lg:overflow-hidden lg:gap-y-gutter lg:mb-gutter lg:mx-auto lg:py-4 lg:pr-0"><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline"> 新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/make-money-on-tiktok" rel="" target="_self">海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2021-12-03</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/product-ideas-for-cross-border-ecommerce" rel="" target="_self">跨境电商选品策略与方法，好的选品是成功的一半</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2021-12-18</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/start-online-store" rel="" target="_self">如何开设一家 Shopify 商店：分步指南</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2021-04-08</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/self-built-store" rel="" target="_self">独立站助力品牌升级，引领商家出海新方向</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2021-07-06</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/introduction-to-shopify" rel="" target="_self">Shopify 是什么？官方科普贴带你了解独立站明星之选</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-03-31</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress" rel="" target="_self">速卖通是什么？最新最全速卖通简介与入驻指南！</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2021-06-18</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline">新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/business-plan-template" rel="" target="_self">商业计划书范本：创建项目计划的实用框架</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2021-11-26</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/zh/blog/topics/新手上路" class="no-underline"> 新手上路</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/zh/blog/12-things-to-sell-on-shopify-other-than-products" rel="" target="_self">虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-03-01</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">随时掌握 Shopify 最新动态</span><p class="richtext text-body-lg pt-sm">订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/zh/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">在此处输入电子邮件地址</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="在此处输入电子邮件地址"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/zh/blog/start-online-store"/><input type="hidden" name="locale" value="zh-Hans-US"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 Shopify 开展全渠道销售</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fstart-online-store&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 17.468 5.1424 17.5182 4.94075 19.1747C4.7895 20.4296 0.151367 55.7676 0.151367 55.7676L38.2647 62.3433V7.37862C37.9623 7.37862 37.811 7.42882 37.7102 7.42882ZM28.8876 10.1394C26.8711 10.7418 24.6528 11.4445 22.485 12.0971C23.09 9.73784 24.2999 7.37862 25.7115 5.82255C26.2661 5.27039 27.0223 4.61784 27.8794 4.21627C28.7364 6.02333 28.9381 8.48294 28.8876 10.1394ZM24.7537 2.20843C25.4595 2.20843 26.0644 2.35902 26.5686 2.66019C25.7619 3.06176 24.9553 3.71431 24.1991 4.46725C22.2833 6.52529 20.8213 9.73784 20.2163 12.7998C18.4014 13.352 16.5865 13.9041 14.9228 14.4061C16.0319 9.58725 20.1155 2.30882 24.7537 2.20843ZM18.9056 29.8163C19.1072 33.0288 27.6273 33.7316 28.1314 41.3112C28.4843 47.2845 24.9553 51.3504 19.8634 51.6516C13.7129 52.0531 10.3351 48.439 10.3351 48.439L11.6459 42.9174C11.6459 42.9174 15.0237 45.4774 17.746 45.2767C19.5105 45.1763 20.1659 43.7206 20.1155 42.7167C19.8634 38.5002 12.9062 38.7512 12.4525 31.8241C12.0492 26.0014 15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/about" aria-label="关于我们" data-component-name="关于我们">关于我们</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="招贤纳士" data-component-name="招贤纳士">招贤纳士</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="外部来源：投资者" data-component-name="投资者">投资者</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="外部来源：新闻媒体" data-component-name="新闻媒体">新闻媒体</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/partners" aria-label="合作伙伴" data-component-name="合作伙伴">合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/affiliates" aria-label="联盟" data-component-name="联盟">联盟</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/legal" aria-label="法律" data-component-name="法律">法律</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="外部来源：服务状态" data-component-name="服务状态">服务状态</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="支持"><h2 class="text-base font-bold text-white">支持</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/zh-CN/support/login" aria-label="外部来源：商家支持" data-component-name="商家支持">商家支持</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助中心" data-component-name="帮助中心">帮助中心</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="外部来源：聘请合作伙伴" data-component-name="聘请合作伙伴">聘请合作伙伴</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="外部来源：Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community-zh-CN/ct-p/zh-cn?utm_campaign=footer&utm_content=zh-cn&utm_medium=web&utm_source=shopify" aria-label="外部来源：Shopify 社区" data-component-name="shopify-社区">Shopify 社区</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="开发人员"><h2 class="text-base font-bold text-white">开发人员</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="外部来源：Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="外部来源：API 文档" data-component-name="a-p-i-文档">API 文档</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="外部来源：Dev Degree 计划" data-component-name="dev-degree-计划">Dev Degree 计划</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="产品"><h2 class="text-base font-bold text-white">产品</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="外部来源：Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="外部来源：Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/enterprise" aria-label="Shopify 企业版" data-component-name="shopify-企业版">Shopify 企业版</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="解决方案"><h2 class="text-base font-bold text-white">解决方案</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/online" aria-label="在线商店建站工具" data-component-name="在线商店建站工具">在线商店建站工具</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/website/builder" aria-label="建站工具" data-component-name="建站工具">建站工具</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: 简体中文"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/start-online-store" data-component-name="zh-Hans-0" aria-current="true">简体中文<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/start-online-store" data-component-name="zh-CN-1" aria-current="false"></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/start-online-store" lang="en-CA" data-component-name="en-CA-2" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/start-online-store" lang="en-GB" data-component-name="en-GB-3" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/start-online-store" lang="en-AU" data-component-name="en-AU-4" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/start-online-store" lang="en-ID" data-component-name="en-ID-5" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/start-online-store" lang="en-NZ" data-component-name="en-NZ-6" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/start-online-store" lang="en-ZA" data-component-name="en-ZA-7" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/start-online-store" lang="en-NG" data-component-name="en-NG-8" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/start-online-store" lang="en-PH" data-component-name="en-PH-9" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/start-online-store" lang="en-SG" data-component-name="en-SG-10" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/start-online-store" lang="en-HK" data-component-name="en-HK-11" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/start-online-store" lang="en-IE" data-component-name="en-IE-12" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/start-online-store" lang="en-MY" data-component-name="en-MY-13" aria-current="false">Malaysia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: 简体中文"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="区域导航" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">国家/地区</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="关闭区域导航" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/start-online-store" data-component-name="zh-Hans-0" aria-current="true">简体中文<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/start-online-store" data-component-name="zh-CN-1" aria-current="false"></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/start-online-store" lang="en-CA" data-component-name="en-CA-2" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/start-online-store" lang="en-GB" data-component-name="en-GB-3" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/start-online-store" lang="en-AU" data-component-name="en-AU-4" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/start-online-store" lang="en-ID" data-component-name="en-ID-5" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/start-online-store" lang="en-NZ" data-component-name="en-NZ-6" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/start-online-store" lang="en-ZA" data-component-name="en-ZA-7" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/start-online-store" lang="en-NG" data-component-name="en-NG-8" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/start-online-store" lang="en-PH" data-component-name="en-PH-9" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/start-online-store" lang="en-SG" data-component-name="en-SG-10" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/start-online-store" lang="en-HK" data-component-name="en-HK-11" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/start-online-store" lang="en-IE" data-component-name="en-IE-12" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/start-online-store" lang="en-MY" data-component-name="en-MY-13" aria-current="false">Malaysia</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/legal/terms" data-component-name="服务条款">服务条款</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/legal/privacy" data-component-name="隐私政策">隐私政策</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/zh/sitemap" data-component-name="站点地图">站点地图</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="外部来源：Facebook （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="外部来源：Twitter （在新窗口中打开）"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.youtube.com/user/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label="外部来源：YouTube （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label="外部来源：Instagram （在新窗口中打开）"><svg viewBox="0 0 18 18"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.tiktok.com/@shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok" aria-label="外部来源：TikTok （在新窗口中打开）"><svg viewBox="0 0 30 30"><path fill-rule="evenodd" clip-rule="evenodd" d="M15 30C23.2843 30 30 23.2843 30 15C30 6.71573 23.2843 0 15 0C6.71573 0 0 6.71573 0 15C0 23.2843 6.71573 30 15 30ZM17.9679 11.937C19.1423 12.7643 20.551 13.2076 21.9952 13.2041V10.3838C21.2138 10.3841 20.4497 10.1579 19.7979 9.73365C19.3398 9.44298 18.9467 9.06336 18.6427 8.61802C18.3387 8.17268 18.1302 7.67098 18.0299 7.1436C17.9873 6.90737 17.9669 6.66779 17.9689 6.42789H15.0829V17.7069C15.0829 18.2146 14.92 18.7094 14.6173 19.1206C14.3146 19.5317 13.8877 19.8382 13.3975 19.9962C12.9073 20.1543 12.3789 20.1558 11.8878 20.0006C11.3966 19.8454 10.9679 19.5414 10.6627 19.1321C10.3576 18.7227 10.1916 18.2289 10.1886 17.7211C10.1856 17.2134 10.3456 16.7177 10.6458 16.3048C10.946 15.8919 11.3711 15.583 11.8604 15.4221C12.3496 15.2612 12.878 15.2566 13.37 15.409V12.5068C12.2944 12.3595 11.1987 12.539 10.2295 13.0213C9.26031 13.5037 8.46383 14.2658 7.94658 15.2058C7.42933 16.1458 7.21597 17.2188 7.33504 18.2814C7.4541 19.344 7.89992 20.3455 8.61286 21.1519C9.3258 21.9583 10.2719 22.5312 11.3246 22.794C12.3772 23.0568 13.4863 22.997 14.5035 22.6225C15.5207 22.2479 16.3975 21.5766 17.0166 20.6983C17.6357 19.82 17.9676 18.7766 17.9679 17.7075V11.937Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.linkedin.com/company/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="外部来源：LinkedIn （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.pinterest.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-pinterest" aria-label="外部来源：Pinterest （在新窗口中打开）"><svg viewBox="0 0 30 30"><path d="M15 30c-1.5 0-2.9-.2-4.3-.6.6-.9 1.2-2 1.5-3.2.2-.7 1-4.1 1-4.1.5 1 2 1.9 3.7 1.9 4.8 0 8.1-4.4 8.1-10.3 0-4.4-3.8-8.6-9.5-8.6-7.1-.1-10.6 5-10.6 9.3 0 2.6 1 4.9 3.1 5.7.3.1.7 0 .8-.4.1-.2.2-.9.3-1.2.1-.4 0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"></path></svg></a></li></ul></div></section></footer></div><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-CoZWJUIT.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-C0CkZO0H.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-B2CGrCyT.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-DvJRVFNr.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-DQv_F4qc.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-Bmm5Prh7.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-CNon358d.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-BXpU7Ohi.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-rnC4VxOd.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-CdLlm0ke.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-9bBiSrGF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-Dqn2JlFF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-XCX4TVlN.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-B349-7_a.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Article-BRKyuxNc.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-BeIpR_Hw.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-B6PaKAwm.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CVi-O1N9.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-PwjvKJBO.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Link-B8ft18J3.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-mLKFuOrx.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-MyLcOlK7.js"/><script>window.__remixContext = {"url":"/zh/blog/start-online-store","basename":"/","future":{"v3_fetcherPersist":false,"v3_relativeSplatPath":false,"v3_throwAbortReason":false,"unstable_singleFetch":false,"unstable_fogOfWar":true},"isSpaMode":false,"state":{"loaderData":{"pages/shopify.com/($locale)~~layout":{"mainNavData":[{"content":"解决方案","data":{"gaEvent":"Main Nav","gaAction":"Online Solutions"},"navItems":[{"content":"开店","data":{"gaEvent":"Main Nav","gaAction":"Build Nav"},"columnStart":1,"columnSpan":3,"icon":"build","navItems":[{"content":"创业开店","url":"/zh/start","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Start"},"description":"打造您的品牌"},{"content":"创建您的网站","url":"/zh/website/builder","data":{"gaEvent":"Main Nav","gaAction":"Create your website"},"description":"在线商店编辑器"},{"content":"自定义您的商店","url":"https://themes.shopify.com/?locale=zh-CN","data":{"gaEvent":"Main Nav","gaAction":"Customize your store"},"description":"商店模板"},{"content":"查找企业应用","url":"https://apps.shopify.com/?locale=zh-CN","data":{"gaEvent":"Main Nav","gaAction":"Find business apps"},"description":"Shopify App Store"},{"content":"拥有您自己的域名","url":"/zh/domains","data":{"gaEvent":"Main Nav","gaAction":"Own your site domain"},"description":"域名和托管"},{"content":"探索免费业务工具","url":"/zh/tools","data":{"gaEvent":"Main Nav","gaAction":"Explore free business tools"},"description":"用于业务运营的工具"}]},{"content":"销售","data":{"gaEvent":"Main Nav","gaAction":"Sell Nav"},"columnStart":4,"columnSpan":3,"icon":"sell","navItems":[{"content":"销售您的产品","url":"/zh/sell","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Sell your products"},"description":"线上或线下销售"},{"content":"在线销售","url":"/zh/online","data":{"gaEvent":"Main Nav","gaAction":"Sell online"},"description":"拓展在线业务"},{"content":"跨渠道销售","url":"/zh/channels","data":{"gaEvent":"Main Nav","gaAction":"Sell on across channels"},"description":"触达数百万购物者并提升销售额"},{"content":"线下销售","url":"/zh/pos","data":{"gaEvent":"Main Nav","gaAction":"Sell in person"},"description":"POS（销售终端）"},{"content":"面向全球销售","url":"/zh/markets","data":{"gaEvent":"Main Nav","gaAction":"Sell globally"},"description":"国际销售"},{"content":"批发和直销","url":"/zh/plus/solutions/b2b-ecommerce","data":{"gaEvent":"Main Nav","gaAction":"Sell wholesale and direct"},"description":"B2B（企业对企业）"},{"content":"接受在线付款","url":"/zh/payments","data":{"gaEvent":"Main Nav","gaAction":"Accept online payments"},"description":"设置付款表单"}]},{"content":"市场","data":{"gaEvent":"Main Nav","gaAction":"Market Nav"},"columnStart":7,"columnSpan":3,"icon":"market","navItems":[{"content":"推广业务","url":"/zh/marketing","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Market your business"},"description":"触达和留住客户"},{"content":"通过社交媒体进行营销","url":"/zh/facebook-instagram","data":{"gaEvent":"Main Nav","gaAction":"Market across social"},"description":"社交媒体集成"},{"content":"与客户聊天","url":"/zh/inbox","data":{"gaEvent":"Main Nav","gaAction":"inbox"},"description":"Shopify Inbox"},{"content":"培养客户","url":"/zh/email-marketing","data":{"gaEvent":"Main Nav","gaAction":"Shopify Email"},"description":"Shopify Email"},{"content":"了解您的受众","url":"/zh/segmentation","data":{"gaEvent":"Main Nav","gaAction":"Know your customers"},"description":"获得客户洞察"}]},{"content":"管理","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"管理您的业务","url":"/zh/manage","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"跟踪销售、订单和分析"},{"content":"衡量效果","url":"/zh/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"分析和报告"},{"content":"发货更快","url":"/zh/shipping","data":{"gaEvent":"Main Nav","gaAction":"Ship orders faster"},"description":"Shopify Shipping"},{"content":"管理您的库存和订单","url":"/zh/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"库存和订单管理"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Shopify 开发人员","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"借助 Shopify 强大的 API 进行开发","columnSpan":3},{"content":"Plus","url":"/zh/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"适合持续增长的数字品牌的商务解决方案","columnSpan":3},{"content":"所有产品","url":"/zh/products","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"探索所有 Shopify 产品和功能","columnSpan":3}]}]},{"content":"定价","url":"/zh/pricing","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"资源","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"帮助和支持","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"帮助和支持","url":"https://help.shopify.com/zh-CN/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"获取全天候支持"},{"content":"Shopify 博客","url":"/zh/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"商业策略建议"}]},{"content":"热门主题","data":{"gaEvent":"Main Nav","gaAction":"Popular topics Nav"},"columnStart":4,"columnSpan":6,"splitColumns":true,"icon":"popularTopics","navItems":[{"content":"什么是 Shopify？","url":"/zh/blog/what-is-shopify","data":{"gaEvent":"Main Nav","gaAction":"What is Shopify?"},"description":"我们的商务平台是如何运作的"},{"content":"社交媒体策略","url":"/zh/blog/topics/social-media-optimization","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"在社交中达成交易"}]},{"content":"基本工具","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"logo 制作器","url":"/zh/tools/logo-maker","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"图库照片","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"商业计划模板","url":"/zh/blog/business-plan-template","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"“个人简介链接”工具","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}}]}]},{"content":"企业版","url":"/zh/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/555445747734","handle":"start-online-store","title":"如何开设在线商店：10个步骤轻松上手","publishedAt":"2024-09-04T09:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374","altText":"两个浏览器窗口说明了如何开设在线商店。位于上方的窗口是一个电商商店，光标在上面悬停。","width":1848,"height":782},"tags":["Hero","新手上路"],"contentHtml":"\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"两个浏览器窗口说明了如何开设在线商店。位于上方的窗口是一个电商商店，光标在上面悬停。\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20start_20an_20online_20store.png?v=1701103228\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e目录\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e如何开设在线商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e立即开设一家成功的在线商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e开设在线商店——常见问题\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cp\u003e开设在线商店（\u003ca href=\"/zh/blog/build-a-website\" target=\"_blank\"\u003e搭建电商网站/独立站\u003c/a\u003e）可能会让人望而生畏。然而，只要有了合适的工具，在线销售就会变得轻而易举。无论是经验丰富的零售商，还是渴望斩获第一笔销售的新手，开店都是绝佳的选择，不仅可以接触客户，还能为自己的品牌打造数字家园。\u003c/p\u003e\n\u003cp\u003e本文介绍了开设一家成功在线商店的10个步骤，适用于任何人。如果要使用Shopify开设在线商店，可以遵循这个创业指南。\u003c/p\u003e\n\u003ch2 id=\"1\"\u003e如何开设在线商店\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e明确目标受众\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e采购产品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e选择电子商务平台\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e设计品牌\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e注册公司\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e搭建商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e设置结账和发货\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e发布商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e推广产品和品牌\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e优化商店\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"4\"\u003e1. 明确目标受众\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/blckfriwombrowse.jpg?v=1725081063\" alt=\"一个女人正在查看黑色星期五的在线销售情况\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e目标受众是最可能对你的商店感兴趣并购买你产品的群体。\u003c/p\u003e\n\u003cp\u003e开店时，了解目标受众可以指导决策，帮助你在正确的地方寻找客户，并根据他们的需求和喜好定制网站内容。一个以目标受众为设计中心的商店，更有可能吸引感兴趣的购物者，进而成功促成交易。\u003c/p\u003e\n\u003cp\u003e你可以针对任何规模或属性的受众进行定位，其中需要考虑的三个主要受众类别为：\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e人口统计学特征：\u003c/strong\u003e受众的年龄、性别、职业、教育、收入和其他特征。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e地理位置：\u003c/strong\u003e受众所在的地域市场。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e兴趣：\u003c/strong\u003e受众的爱好、信仰、生活方式和其他心理特征。\u003c/p\u003e\n\u003cp\u003e将这些关于受众的信息整理成买家角色，这是基于数据生成的理想客户画像。在设计网页、撰写产品描述和制作广告时，买家画像可以帮助你时刻牢记目标受众。\u003c/p\u003e\n\u003ch4\u003e发现细分市场\u003c/h4\u003e\n\u003cp\u003e新开的在线商店很可能会与成熟的竞争对手争夺受众。有一种方法可以避开竞争，即服务一个细分市场里的受众。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/niche-markets\" target=\"_blank\"\u003e细分市场\u003c/a\u003e（利基市场）是由受众的特定需求定义的市场。例如，跑鞋是普通鞋类市场中的一个细分市场，而对于需要特定类型的跑鞋客户来说，越野跑鞋是一个更具体的细分市场。\u003c/p\u003e\n\u003cp\u003e只要有市场需求，细分市场就会变得越来越专业化，如防水越野跑鞋、适合雪天条件的防水越野跑鞋等。\u003c/p\u003e\n\u003cp\u003e如果打算在竞争激烈的行业中开店，可以考虑“细化”市场，找到会将你的在线商店作为首选购物目的地的受众为止。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e找到你的细分市场\u003c/p\u003e\n\u003cp\u003eShopify能帮助你更深入地了解自己的受众。通过运用数据分析，你可以洞悉客户行为，从而更精准地定位并服务于特定的客户群体\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/zh/segmentation\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"5\"\u003e2. 采购产品\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/runningshoegeeks.png?v=1725081063\" alt=\"The RunningShoeGeeks（跑鞋发烧友） 子版块上展示了一篇关于亚瑟士（Asics）新鞋配色的帖子\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e论坛和子版块（Subreddits）可以作为了解消费者对产品和趋势看法的有用来源。图片展示了Reddit这一社交网站上人们对于子版块主题“RunningShoesGeeks（跑鞋发烧友）”的讨论。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e找到合适的产品来销售，应该是开设在线商店最重要的步骤了。了解了目标受众，就能占据先机。互联网、社交和工作网络是了解消费者的宝库，可以帮你找到受众无法抗拒的产品。\u003c/p\u003e\n\u003cp\u003e你可以采用以下一些策略来\u003ca href=\"/zh/blog/product-ideas\" target=\"_blank\"\u003e发掘\u003c/a\u003e可能会热卖的产品：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e与发烧友和业余爱好者交流，了解他们的问题，以及他们最感兴趣的新产品。\u003c/li\u003e\n\u003cli\u003e利用个人的热情和兴趣来了解哪些产品会吸引志同道合的细分受众。\u003c/li\u003e\n\u003cli\u003e监控产品趋势，预测并储备下一个\u003ca href=\"/zh/blog/trending-products\" target=\"_blank\"\u003e热门产品\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e分析主流商城中的产品，找到多年来持续热销的产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e明确了要销售的产品类型之后，接下来的环节便是\u003ca href=\"/zh/blog/product-sourcing-apps\" target=\"_blank\"\u003e产品的采购\u003c/a\u003e。以下是一些常见的采购产品的方法：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e手工制作产品：\u003c/strong\u003e如果有木工或画图等技能，可以制作手工艺品，这个方法可以吸引到寻找独特、定制或奢侈品的客户。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e从批发商处购买产品：\u003c/strong\u003e从批发商处采购产品可以控制库存，确保产品的稳定供应。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e制造产品：\u003c/strong\u003e与\u003ca href=\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003e制造商\u003c/a\u003e合作生产原创产品或自有品牌产品\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e按需打印产品：\u003c/strong\u003e\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e按需打印\u003c/a\u003e是指用自己的设计进行产品定制。按需打印服务商负责产品的生产和发货。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e尝试代发货\u003c/h4\u003e\n\u003cp\u003e购买和存储库存只是管理产品的一种方法，\u003ca href=\"/zh/blog/what-is-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e是另一种方法——这是一种零售模式，产品供应商负责订单产品的包装和发货。\u003c/p\u003e\n\u003cp\u003e使用代发货的模式，你无需采购或囤货，就可以在商店中出售各种商品。收到订单后，只需将其转发给\u003ca href=\"/zh/blog/dropshipping-suppliers\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e即可完成交易。\u003c/p\u003e\n\u003cp\u003e要想找到代发货产品并与代发货供应商建立联系，只需在在线商店中添加\u003ca href=\"https://apps.shopify.com/search?q=%E4%BB%A3%E5%8F%91%E8%B4%A7\u0026amp;locale=zh-CN\"\u003e代发货应用\u003c/a\u003e即可。\u003c/p\u003e\n\u003cp\u003e📕 \u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/how-to-start-dropshipping\" target=\"_blank\"\u003e代发货策略全解：9步指南助力跨境新手盈利起飞！\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e3. 选择电子商务平台\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/62494.png?v=1725997016\" alt=\"Shopify模版里的免费模版Dawn的简介\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003eShopify的\u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default?locale=zh-CN\" target=\"_blank\"\u003eDawn模版\u003c/a\u003e。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/zh/blog/best-ecommerce-platforms\"\u003e电子商务平台\u003c/a\u003e（独立站建站平台）是构建和管理在线商店的地方，是企业的指挥中心。你可以在此处监控网站、上架新产品和处理订单。\u003c/p\u003e\n\u003cp\u003e热门的电子商务平台：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/start\" target=\"_blank\"\u003eShopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eWix\u003c/li\u003e\n\u003cli\u003eWooCommerce\u003c/li\u003e\n\u003cli\u003eBigCommerce\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"/zh/compare\" target=\"_blank\"\u003e对比并找到适合自己的电子商务平台\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e大多数电子商务平台都有\u003ca href=\"/zh/website-builder\" target=\"_blank\"\u003e建站工具\u003c/a\u003e，可以用来创建具有产品页面、购物车和结账功能的品牌店面。建站工具往往配备拖放式界面，这让用户无需编写任何代码，也可轻松实现网站的个性化定制。选择建站工具时，需要具备以下功能和特点：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e易于使用：\u003c/strong\u003e简单直观，用户可轻松搭建商店。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e设计选项：\u003c/strong\u003e有为你的行业或细分市场预先构建好的各种免费和付费的\u003ca href=\"https://themes.shopify.com/themes?locale=zh-CN\"\u003e模版\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI辅助：\u003c/strong\u003e像\u003ca href=\"/zh/magic\" target=\"_blank\"\u003eShopify的AI（人工智能）功能\u003c/a\u003e有助于简化内容创作。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e可扩展性：\u003c/strong\u003e确保未来有灵活的选项可以进行自定义编码和\u003ca href=\"/zh/online\" target=\"_blank\"\u003e高级设计\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e免费试用：\u003c/strong\u003e\u003ca href=\"/zh/free-trial\" target=\"_blank\"\u003e免费试用\u003c/a\u003e让用户无需购买即可试用建站工具。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e着眼于店面之外\u003c/h4\u003e\n\u003cp\u003e建站工具只是\u003ca href=\"/zh\" target=\"_blank\"\u003e电子商务平台\u003c/a\u003e的一部分。根据所选的平台，还可以管理其他任务，例如：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/ecommerce-hosts\" target=\"_blank\"\u003e网站托管\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e商店数据和客户行为分析\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e订单发货\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e营销活动投放\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/pos\" target=\"_blank\"\u003e实体店零售\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e在选择平台时，即便上述功能尚未被立即应用，也应当纳入考量范畴。选择一个功能齐全的平台，后续阶段就可以避免更换平台的麻烦。\u003c/p\u003e\n\u003cp\u003e📕 \u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/ecommerce-software\" target=\"_blank\"\u003e十大独立站建站平台对比分析：跨境电商新机遇\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e4. 设计品牌\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5_3c48a3ab-588e-41b7-a476-110328a031f0.png?v=1701103622\" alt=\"来自Verve Coffee网上商店的电子商务产品页面\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.vervecoffee.com/\"\u003eVerve\u003c/a\u003e在线商店的品牌形象与其包装和营销内容保持一致，提高了品牌整体的知名度。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e为了让商店展现出一致且专业的感觉，需要进行品牌设建设。品牌建设不止于徽标或配色方案，它关乎创建一种能够通过图片和内容让人产生共鸣的身份。\u003c/p\u003e\n\u003cp\u003e创建以下能够运用于整个在线商店的品牌资产：\u003c/p\u003e\n\u003ch4\u003e品牌价值和使命\u003c/h4\u003e\n\u003cp\u003e明确品牌所代表的东西：宗旨、\u003ca href=\"https://baike.baidu.com/item/USP%E7%90%86%E8%AE%BA/4472748?fromtitle=USP\u0026amp;fromid=1348826\"\u003e独特的销售主张（USP，即卖点）\u003c/a\u003e以及对客户的承诺。这些品牌价值会影响商店的外观和感觉，为设计、颜色选择以及品牌声音的基调提供指导。\u003c/p\u003e\n\u003ch4\u003e商店名称\u003c/h4\u003e\n\u003cp\u003e无论\u003ca href=\"/zh/blog/4660242-what-should-i-name-my-online-store\" target=\"_blank\"\u003e商店名称\u003c/a\u003e使用的是自己的名字、富有感染力的词语，还是对所售商品的文字描述，这个名称通常是客户与品牌接触的第一个点。如果需要灵感，可以使用这个\u003ca href=\"/zh/tools/domain-name-generator\" target=\"_blank\"\u003e免费的域名生成器\u003c/a\u003e来生成符合品牌形象的建议，并查看哪些名称可用作域名地址。\u003c/p\u003e\n\u003ch4\u003e标志\u003c/h4\u003e\n\u003cp\u003e品牌标志（Logo）是品牌的视觉简写，存在于各种不同的地方或平台上，如你的商店、其他零售商的货架，等等。\u003c/p\u003e\n\u003ch4\u003e生活方式和产品图片\u003c/h4\u003e\n\u003cp\u003e图片有助于说明产品的特性和质量，也可以帮助客户了解你的产品如何改善他们的生活。你可以使用生活方式图片来讲述一个令人向往的故事。\u003c/p\u003e\n\u003cp\u003e用智能手机的相机来拍摄产品照片很简单。为了获得专业的效果，你可以\u003ca href=\"https://help.shopify.com/zh-CN/manual/shopify-admin/productivity-tools/shopify-magic/media-generation\"\u003e使用AI来编辑图片\u003c/a\u003e，生成符合品牌背景的场景。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e几秒钟内创建专业的Logo\u003c/p\u003e\n\u003cp\u003eShopify的免费工具专为忙碌的创业者设计。无需设计经验，即可从零开始创建LOGO。\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/zh/tools/business-name-generator\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e创建Logo\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e5. 注册公司\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/labeltabsfolders.jpg?v=1725081063\" alt=\"许多米色文件夹标签页的特写\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e根据所处的地理位置、所售产品以及运营计划，你可能需要向政府和特定行业的机构申请注册公司。为商店注册正式的公司不仅有利于保护自己的资产，还能提高客户对你的信任度。\u003c/p\u003e\n\u003cp\u003e在处理文件之前，需要评估适合的公司（如果有的话）类型。如果是以自己的名义开展业务的个体经营者，可能不需要进行任何形式的法律注册。\u003c/p\u003e\n\u003cp\u003e你可以向你所在的城市或县咨询关于销售产品所需许可证或执照的具体要求。即使是开设在线商店，也可能需要办理营业执照或家庭企业许可证。你可能还需要进行以下几种类型的注册或申请：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e用于支付\u003ca href=\"https://www.irs.gov/businesses/small-businesses-self-employed/employer-id-numbers\"\u003e联邦和州税的税号\u003c/a\u003e（英文链接，适用于美国的企业）\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.uspto.gov/\"\u003e商标\u003c/a\u003e（英文链接），保护企业或产品名称\u003c/li\u003e\n\u003cli\u003e非营利组织的\u003ca href=\"https://www.irs.gov/charities-non-profits\"\u003e免税身份\u003c/a\u003e（英文链接）\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e考虑商业结构\u003c/h4\u003e\n\u003cp\u003e并非每个人都需要正式的商业结构，但了解商业结构的类型有助于为自己的在线商店做出最佳选择：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e独资企业：\u003c/strong\u003e这是最简单的结构，适合一人经营。个人资产和业务资产之间没有分离，税收简单，但个人风险较大。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e合伙企业：\u003c/strong\u003e合伙人贡献资金、财产或技能等资源，分享利润，并共同承担责任。合伙关系由一项概述角色和股份的协议管理。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e有限责任公司 (LLC)：\u003c/strong\u003e有限责任公司可以将个人资产与任何业务债务合法分离，以此来保护个人资产。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e股份有限公司：\u003c/strong\u003e这种结构适用于计划上市或寻求大量外部资金的企业。公司可提供强大的保护，但成立起来更复杂，且成本更高。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e6. 搭建商店\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/reframed.png?v=1701103708\" alt=\"Reframed在线商店的产品页面\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://reframedbrand.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eReFramed\u003c/a\u003e使用纯色背景的产品照片来展示每一个细节，不会分散注意力。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e在明确了目标受众、找好产品并完成品牌建设之后，就需要将所有元素整合到在线商店中。\u003c/p\u003e\n\u003ch4\u003e设置基本的商店信息\u003c/h4\u003e\n\u003cp\u003e从基础开始。按照电子商务平台的要求填写商店的基本信息，先处理以下内容：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e域名地址：\u003c/strong\u003e如果还未购买域名，需要先购买一个与商店名称相匹配的\u003ca href=\"/zh/domains\" target=\"_blank\"\u003e域名\u003c/a\u003e，并在平台设置中对其进行配置。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e模板或主题：\u003c/strong\u003e如果建站工具提供了预先构建好的模板，可以选择一个与你期望的网站设计相匹配的模板。选择具有视差滚动或展示框等功能的模板。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e导航：\u003c/strong\u003e创建链接到基本页面的菜单，并考虑在侧边栏或页脚导航中添加其他链接。如果商店有很多页面，需要添加一个搜索栏。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e品牌Logo：\u003c/strong\u003e在商店中放置品牌logo，同时别忘了更新网站图标（favicon）。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e设计元素：\u003c/strong\u003e颜色和排版有助于品牌的表达。为了与品牌准则相匹配，可以在模版设置中对这些元素进行自定义。使用对比度来突出按钮，并将网站上的字体种类限制在两到三种之间。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e添加第一个产品\u003c/h4\u003e\n\u003cp\u003e在平台的“添加产品”部分输入有关产品的所有内容、资产和详细信息。\u003c/p\u003e\n\u003ch5\u003e产品描述\u003c/h5\u003e\n\u003cp\u003e产品标题必须清晰明了且具有描述性，这样可以帮助购物者和搜索引擎识别你的产品。\u003c/p\u003e\n\u003cp\u003e产品描述是一个绝佳的契机，让你能够用目标受众所熟悉的语言直接与他们对话，阐述为什么产品能够显升他们的生活质量。\u003c/p\u003e\n\u003cp\u003e在编写产品描述时，请记住：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e考虑你的受众（他们的语言水平和知识水平）\u003c/li\u003e\n\u003cli\u003e使用图标、插图或要点来突出关键特性\u003c/li\u003e\n\u003cli\u003e预测客户的问题，并充当他们的眼睛和手（即提供足够详细和直观的信息，使客户能够像亲自查看或操作一样理解和体验产品）\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5\u003e图片和媒体\u003c/h5\u003e\n\u003cp\u003e上传的图片质量要高，且样式和纵横比一致，也可以考虑上传视频、动画或3D模型。\u003c/p\u003e\n\u003cp\u003e使用图片帮助客户想象拥有产品的场景。在产品细节图片旁边，添加展示产品使用情况的生活方式图片。\u003c/p\u003e\n\u003cp\u003e在上面的图片中，你可以看到ReFramed使用了纯色背景的产品图片来展示每一个细节，不会分散客户的注意力。在页面下方，客户还可以看到产品的生活方式图片，可以帮助客户设想该品牌床架在自己生活中的样子：\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product_page-reframed_2.png?v=1701103732\" alt=\"Reframed在线商店中产品的生活方式照片\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e对于可能需要更多视觉信息的产品类别（如服装或\u003ca href=\"/zh/blog/203365449-start-a-jewellery-making-business\" target=\"_blank\"\u003e珠宝\u003c/a\u003e），需要使用多张照片来提供不同的角度和更多细节。\u003c/p\u003e\n\u003ch5\u003e产品信息\u003c/h5\u003e\n\u003cp\u003e接下来需要向商店添加的基本产品数据是价格。设定价格时，需要考虑成本、感知价值以及竞争对手的价格等因素。随着商店的发展，需要根据客户数据和反馈来调整\u003ca href=\"/zh/blog/pricing-strategies\" target=\"_blank\"\u003e定价策略\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e除了价格因素之外，还可以添加其他产品信息，这不仅有助于你更全面地了解产品，也能让客户在浏览产品目录时更加得心应手，轻松找到符合自己需求的产品：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e产品规格（材料、尺寸和制造过程）\u003c/li\u003e\n\u003cli\u003e产品类别（例如，男士衬衫和裤子）\u003c/li\u003e\n\u003cli\u003e产品变体（数量、颜色和尺寸）\u003c/li\u003e\n\u003cli\u003e库存详细信息，如库存单位和条形码信息\u003c/li\u003e\n\u003cli\u003e税务设置\u003c/li\u003e\n\u003cli\u003e产品标签和系列，以便为特定的受众或促销活动组织产品\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e创建信息页面\u003c/h4\u003e\n\u003cp\u003e除了产品之外，商店还需要信息内容来建立信任、讲述品牌故事、回答常见问题，并让客户知道如何与你取得联系。\u003c/p\u003e\n\u003cp\u003e启动商店之前，需要创建以下页面：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e主页：设计主页，帮助首次访问者轻松了解你所出售的商品，同时帮助回访者继续购物。记得优化移动端的浏览体验。\u003c/li\u003e\n\u003cli\u003e联系页面：联系页面应提供联系方式、表单和\u003ca href=\"https://apps.shopify.com/categories/store-management-support?locale=zh-CN\"\u003e实时聊天\u003c/a\u003e等选项，让访客可以轻松地获得支持。\u003c/li\u003e\n\u003cli\u003e关于页面：使用\u003ca href=\"/zh/blog/how-to-write-an-about-us-page\" target=\"_blank\"\u003e关于页面\u003c/a\u003e与客户建立个人联系，包括介绍自己的视频、描述供应链的图片以及媒体提及的链接。\u003c/li\u003e\n\u003cli\u003e政策页面：此页面阐明了你在退货、\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e发货\u003c/a\u003e和隐私方面的承诺。这些政策不仅能让客户放心购买产品，还能在处理与客户之间的纠纷时，为自己提供必要的保护。\u003c/li\u003e\n\u003cli\u003e常见问题页面：\u003ca href=\"/zh/blog/120928069-how-to-create-faq-page\" target=\"_blank\"\u003e常见问题页面\u003c/a\u003e可以快速回答消费者的常见问题，也可以选择将常见问题纳入产品和政策页面。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e📕\u003cstrong\u003e 更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/shopify-stores\" target=\"_blank\"\u003e53家高赞Shopify商店给你灵感\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e7. 设置结账和发货\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopifycheckout.png?v=1725081063\" alt=\"植物商店桌面和移动端的Shopify结账页面，提供了多种付款方式\" style=\"float: none;\"\u003e\n\u003cfigcaption\u003e结账页面提供了Shop Pay, Google Pay和Paypal的结账方式，同时支持客户选择联系（Contact）和配送（Delivery）的方式。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e为了让客户轻松安全地购买产品，下一步就要做支付设置。\u003c/p\u003e\n\u003cp\u003e首先，比较不同的\u003ca href=\"/zh/payments\" target=\"_blank\"\u003e支付提供商\u003c/a\u003e，寻找一个既能满足你的功能需求，又在交易费用上达到最佳平衡点的提供商。同时，还要确保该提供商的服务范围覆盖你的业务需求以及所在的具体地理位置。选择支付提供商时，需要考虑以下因素：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e支付方式：\u003c/strong\u003e支持客户使用信用卡、PayPal、Apple Pay、Shop Pay等方式进行支付。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e多币种销售：\u003c/strong\u003e自动以客户的本地货币显示价格。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e交易费用：\u003c/strong\u003e寻找费用结构与业务匹配的提供商。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e安全功能：\u003c/strong\u003e要求买家提供额外的安全措施，如信用卡安全码（CVV）或邮政编码验证。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e自定义结账页面\u003c/h4\u003e\n\u003cp\u003e多数电子商务平台都内置了\u003ca href=\"https://www.shopify.com/zh/checkout\"\u003e结账页面\u003c/a\u003e，你可以利用品牌元素（多为品牌logo）或支付选项对其进行调整，例如，一键购买和分期付款计划。\u003c/p\u003e\n\u003cp\u003e通过对结账页面的外观和功能进行调整，可以实现对商店结账页面的自定义：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e快速结账：\u003c/strong\u003e启用\u003ca href=\"/zh/shop-pay\" target=\"_blank\"\u003eShop Pay\u003c/a\u003e可加快交易速度。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e分期付款：\u003c/strong\u003e为价格较高的商品提供分期付款选项，让客户付款更轻松。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e客户账户：\u003c/strong\u003e支持客户创建账户来保存其详细信息，让未来的购物更顺畅。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e必要的结账信息：\u003c/strong\u003e客户完成结账时需要输入的信息。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e促销代码和礼品卡：\u003c/strong\u003e加入折扣和礼品卡使用的选项。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e增销（Upsell）：\u003c/strong\u003e为了增加订单价值，可以在结账过程中策略性地推荐其他产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://ban.do/\"\u003eban.do\u003c/a\u003e的结账页面支持客户以访客身份结账（CONTINUE AS GUEST）、登录（SIGN IN）或在购买前创建账户（CREATE ACCOUNT，有利于简化未来的购物流程）。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-checkout-login_c88b28e0-ada8-43b1-87ef-69719b4ec035.png?v=1701104007\" alt=\"Ban.do在线商店的结账页面\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e在结账过程中，有一个常见且有效的做法：设置一个系统来挽回被遗弃的购物车。这是为了应对那些将商品添加到购物车后却未完成购买的客户。\u003c/p\u003e\n\u003cp\u003e像Shopify这样的平台支持发送\u003ca href=\"/zh/blog/abandoned-cart-emails\" target=\"_blank\"\u003e弃购营销邮件\u003c/a\u003e，促使上述客户返回商店，从而将潜在的损失转化为销售额。\u003c/p\u003e\n\u003ch4\u003e设置税费\u003c/h4\u003e\n\u003cp\u003e销售商品或服务的公司需要收取销售税。在某些地区，销售数字商品，或收入低于一定阈值的小店可能例外。\u003c/p\u003e\n\u003cp\u003e调整商店设置可以妥善处理税费，可能需要根据不同的地区来收取不同的金额。如果不确定自己需要履行的义务，请咨询税务专家。\u003c/p\u003e\n\u003ch4\u003e提供发货服务\u003c/h4\u003e\n\u003cp\u003e结账页面也是客户选择\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e发货\u003c/a\u003e方式的地方。\u003c/p\u003e\n\u003cp\u003e发货策略要根据产品重量和尺寸范围、包装成本以及常用的运输目的地和配送选项来制定。\u003c/p\u003e\n\u003cp\u003e你可以对精选产品、达到最低金额的订单或特定的地区提供免运费服务，这样可以吸引客户。\u003c/p\u003e\n\u003cp\u003e若店内销售的产品尺寸和重量比较统一，可以采用固定运费，这样可能有助于降低运输成本。如果所选平台支持，也可以根据承运人的实际定价来收取运费。\u003c/p\u003e\n\u003cp\u003e当地取货对于附近的客户而言是个便捷的选择。\u003c/p\u003e\n\u003ch4\u003e为购物者提供其他结账方式\u003c/h4\u003e\n\u003cp\u003e除了在线商店之外，还可以\u003ca href=\"/zh/blog/sales-channel\" target=\"_blank\"\u003e将销售拓展到其他渠道\u003c/a\u003e上，这样有助于接触到更多感兴趣的客户。推出商店后，就可以轻松地添加以下渠道：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e社交网络：\u003c/strong\u003e你可以在\u003ca href=\"/zh/blog/make-money-on-facebook\" target=\"_blank\"\u003eFacebook\u003c/a\u003e、\u003ca href=\"/zh/blog/make-money-on-instagram\" target=\"_blank\"\u003eInstagram\u003c/a\u003e、\u003ca href=\"/zh/blog/scaling-social-commerce-shopify-introduces-new-in-app-shopping-experiences-on-tiktok\" target=\"_blank\"\u003eTikTok\u003c/a\u003e等客户已经活跃的社交网络上销售产品。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e商城：\u003c/strong\u003e许多消费者首先会选择在\u003ca href=\"/zh/blog/amazon-dropshipping\" target=\"_blank\"\u003e亚马逊\u003c/a\u003e和\u003ca href=\"/zh/blog/etsy-and-shopify\" target=\"_blank\"\u003eEtsy\u003c/a\u003e等商城上浏览商品。为了接触到这些购物者，你可以\u003ca href=\"https://apps.shopify.com/marketplace-connect?locale=zh-CN\"\u003e把产品同步到这些商城中\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e谷歌：\u003c/strong\u003e\u003ca href=\"/zh/blog/google-ads-types\" target=\"_blank\"\u003e投放谷歌购物广告\u003c/a\u003e，并在谷歌搜索结果的“购物”标签中列出你的产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e快速接收付款\u003c/p\u003e\n\u003cp\u003e从设置到销售，一键即可完成。Shopify套餐均配备了Shopify Payments，只需将其开启即可。请注意，Shopify Payments 仅适用于在特定国家和地区经营业务的在线商店。\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/zh/payments\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e8. 发布商店\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/neonopensign.jpg?v=1725081063\" alt=\"一个霓虹灯牌在夜晚里亮着，表明这家商店正在营业。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e到了这一步，就可以发布在线商店了！为了使商店能面向公众开放，通常需要将商店的状态更改为公开，或\u003ca href=\"https://help.shopify.com/zh-CN/manual/intro-to-shopify/initial-setup/setup-prepare-for-launch\"\u003e移除在开发过程中设置的密码保护\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e虽然商店可能还不太完美，但“开始”是重要的一步。即使只是软性开业，发布商店也可以开始收集网站流量的反馈。真实的使用往往是测试网站可用性的最佳方式，例如，导航和结账流程的有效性。\u003c/p\u003e\n\u003cp\u003e从这一步开始，就需要根据实际的客户互动和数据，来微调设计和调整设置，进而不断改进和完善自身的营销策略。\u003c/p\u003e\n\u003cp\u003e点击发布按钮之前，应确保能够完成此\u003ca href=\"/blog/shopify-store-launch-checklist\" target=\"_blank\"\u003e电子商务清单\u003c/a\u003e（英文链接）中的每一项任务。\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e9. 推广产品和品牌\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube-seo_a668fa32-fa7d-4566-8f22-205ba7c15c19.png?v=1701104200\" alt=\"一个关于如何制作被子的YouTube视频的列表。\" class=\"block block--bordered\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://shop.madeeveryday.com/\"\u003eMADE Everyday\u003c/a\u003e使用经过搜索优化的营销内容来吸引相关受众，并提高商店的可见度。视频标题：被子制作终极视频-从头到尾制作被子……\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e现在，商店已经启动并运行，就要开始做宣传吸引客户了。\u003c/p\u003e\n\u003cp\u003e每个企业都有自己的营销方式，要根据自身的品牌和受众，量身定制包含创意内容和营销活动的营销策略。\u003c/p\u003e\n\u003ch4\u003e利用社交媒体营销\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/social-media-marketing-strategy\" target=\"_blank\"\u003e社交媒体营销\u003c/a\u003e并非要在每个平台上都保持活跃，而是在你的目标受众最活跃的地方产生影响。例如，如果你打算与Z世代互动，\u003ca href=\"/zh/blog/how-to-go-viral-on-tiktok\" target=\"_blank\"\u003eTikTok\u003c/a\u003e必不可少。\u003c/p\u003e\n\u003cp\u003e优质的社交媒体营销内容会让用户感觉自然，不刻意。创建的内容不仅要具有宣传性，而且要有价值，比如教学视频、喜剧小品、幕后花絮，甚至直播的问答环节。\u003c/p\u003e\n\u003ch4\u003e做SEO优化\u003c/h4\u003e\n\u003cp\u003e许多购物者会使用谷歌来寻找商店、阅读产品评论或比较相似的商品。\u003ca href=\"/zh/blog/seo-marketing\" target=\"_blank\"\u003eSEO（搜索引擎优化）营销\u003c/a\u003e可让潜在客户在搜索时发现你的商店。\u003c/p\u003e\n\u003cp\u003e例如，MADE Everyday的产品线与“如何制作被子”这一搜索相关，因此，当用户在谷歌或YouTube上输入该关键词进行搜索时，\u003ca href=\"https://youtu.be/Eq3koiH4B8M?feature=shared\"\u003e该品牌的YouTube视频\u003c/a\u003e（画面如上图所示）就能够出现在搜索结果中，从而有效地吸引了潜在客户。\u003c/p\u003e\n\u003cp\u003e利用营销内容查找你的商店可能会定位的搜索词，然后使用免费的关键词研究工具，找到与你的产品相关的高流量关键词。\u003c/p\u003e\n\u003ch4\u003e用电子邮件与购物者沟通\u003c/h4\u003e\n\u003cp\u003e电子邮件营销是一个适合与客户和商店访客沟通的渠道。设置好电子邮件流程后，就可以在客户的整个购物旅程中与其保持互动——从发送欢迎系列邮件开始，到弃购提醒，再到售后的跟进。\u003c/p\u003e\n\u003cp\u003e持续的电子邮件沟通可以让品牌在客户心中保持活跃，从而在未来推出新的营销活动时，能够自然而然地获得客户的关注。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e10. 优化商店\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/manonlaptop.jpg?v=1725081063\" alt=\"一位创业者坐在桌子旁，正在经营他们的在线商店。\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e在线商店的建设是一个持续的过程。随着客户不断地访问你的商店并与内容互动，你就会了解到，哪些内容有用，哪些地方可以改进。\u003c/p\u003e\n\u003cp\u003e分析是网店优化的核心。定期审查流量和销售数据，并据此优化内容，应该是你商业战略中的一个常规部分。\u003c/p\u003e\n\u003cp\u003e你可以从以下的店铺数据源中了解业务：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e网站流量：\u003c/strong\u003e确定访客来源——谷歌搜索、社交媒体帖子还是广告？了解流量来源有助于你调整商店内容并优化营销活动。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e产品销售：\u003c/strong\u003e查看哪些产品有销量，哪些没有，这可以为库存决策、促销策略甚至产品开发提供依据。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e用户行为：\u003c/strong\u003e分析访客与商店互动的情况，包括找出访问量最大的页面和最具吸引力的内容。能否运用当中的经验来改进商店的用户体验，复制已有的成功？\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e客户反馈：\u003c/strong\u003e定期收集和审查反馈。客户的这种直接反馈可以告诉你，他们喜欢什么，以及他们希望看到哪些改进。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e了解用户与内容的互动情况后，你就可以有针对性地做出改变，进而\u003ca href=\"/zh/blog/120261189-conversion-rate-optimization\" target=\"_blank\"\u003e提高转化率\u003c/a\u003e，将更多的浏览者转化为买家。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e借助分析推动业务发展\u003c/p\u003e\n\u003cp\u003eShopify的用户友好型报告可以帮助你做出更好的决策。你可以选择预先构建好的控制面板，或者构建自己的报告来查看趋势、监控流量，并发现下一个机会。\u003c/p\u003e\n\u003ca href=\"https://www.shopify.com/zh/analytics\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e立即开启一家成功的在线商店\u003c/h2\u003e\n\u003cp\u003e无论你是手工艺人、\u003ca href=\"/zh/blog/digital-products\" target=\"_blank\"\u003e数字艺术家\u003c/a\u003e、精选商品的零售商还是\u003ca href=\"/zh/blog/make-sell-merch\" target=\"_blank\"\u003e设计周边商品\u003c/a\u003e的YouTube博主，使用如今的电子商务平台进行在线销售都会很简单。\u003c/p\u003e\n\u003cp\u003e然而，请铭记于心，电子商务是一项持续性的工作，它会随着你从客户反馈中不断学习并调整策略而不断发展。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://accounts.shopify.com/store-create?language=zh-Hans\u0026amp;locale=zh-CN\u0026amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh\u0026amp;signup_types%5B%5D=paid_trial_experience\" target=\"_blank\"\u003e从这里开启你的在线商店。\u003c/a\u003e\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"3\"\u003e开设在线商店——常见问题\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e开设在线商店应该避免哪些错误？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e开设在线商店（电商独立站）常见的陷阱有：未定位到细分市场、低估了统一连贯的用户体验的重要性、忽略客户服务，以及未针对移动设备进行优化，等等。制定明确的营销策略也很重要，包括用来吸引客户的搜索引擎优化和社交媒体推广。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e开设在线商店需要多少钱？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e开设在线商店（电商独立站）的成本取决于多个因素。预计至少要支付独立站建站平台的网站托管和套餐的月度费用，以及交易费用。某些套餐的起价低至每月5美元（约35元人民币）。你还需要考虑相关的成本，如付费广告、库存采购和日常经营费用（如网费、电费和租金）。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何开设在线商店？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e要开在线商店（电商独立站），你需要有要出售的产品或服务。在电子商务平台（独立站建站平台）上开设在线商店的步骤包括添加品牌、产品和关键页面。投放市场营销活动来启动店铺，以此来吸引和获得客户。具体可以总结为以下10个步骤：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e寻找目标受众\u003c/li\u003e\n\u003cli\u003e寻找并获取产品\u003c/li\u003e\n\u003cli\u003e选择电子商务平台\u003c/li\u003e\n\u003cli\u003e设计品牌\u003c/li\u003e\n\u003cli\u003e注册企业\u003c/li\u003e\n\u003cli\u003e建立商店\u003c/li\u003e\n\u003cli\u003e设置结账和发货\u003c/li\u003e\n\u003cli\u003e发布商店\u003c/li\u003e\n\u003cli\u003e推广产品和品牌\u003c/li\u003e\n\u003cli\u003e优化商店\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e没有库存如何创建在线商店？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e创建没有库存的在线商店（电商网站/独立站）的零售模式包括代发货和按需打印。使用这些方法，第三方会帮你采购或生产产品，并在你下订单后将产品运送给客户。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e经营在线商店需要什么？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e要开在线商店（电商网站/独立站），如果没有编码技能，就需要使用像Shopify这样的电子商务平台（独立站建站平台）。利用这些建站平台可以建立和经营商店、接受订单和付款，以及组织库存和产品发货。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e","excerpt":"如何开设在线商店？阅读本文，了解创建电商网站（在线商店）的10个必备步骤。","excerptHtml":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"两个浏览器窗口说明了如何开设在线商店。位于上方的窗口是一个电商商店，光标在上面悬停。\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20start_20an_20online_20store.png?v=1701103228\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e\u003c/span\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e如何开设在线商店？阅读本文，了解创建电商网站（在线商店）的10个必备步骤。\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"如何开设在线商店：10个步骤轻松上手 - Shopify 中国","description":"Emprender tu próximo negocio no tiene por qué ser complicado: descubre cómo crear una tienda online en Chile con esta guía completa paso a paso."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/start-online-store\",\"en-GB\":\"https://www.shopify.com/uk/blog/start-online-store\",\"en-AU\":\"https://www.shopify.com/au/blog/start-online-store\",\"en-ID\":\"https://www.shopify.com/id/blog/start-online-store\",\"en-NZ\":\"https://www.shopify.com/nz/blog/start-online-store\",\"en-ZA\":\"https://www.shopify.com/za/blog/start-online-store\",\"en-NG\":\"https://www.shopify.com/ng/blog/start-online-store\",\"en-PH\":\"https://www.shopify.com/ph/blog/start-online-store\",\"en-SG\":\"https://www.shopify.com/sg/blog/start-online-store\",\"en-HK\":\"https://www.shopify.com/hk/blog/start-online-store\",\"en-IE\":\"https://www.shopify.com/ie/blog/start-online-store\",\"en-MY\":\"https://www.shopify.com/my/blog/start-online-store\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"如何开始卖画？终极指南助你开展艺术品电商业务\",\"url\":\"blog/211990409-how-to-sell-art-online\"},{\"title\":\"准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球\",\"url\":\"blog/shopify-store-multiple-countries\"},{\"title\":\"代发货模式：新手商家的起步之路\",\"url\":\"blog/dropshipping-model\"},{\"title\":\"建站工具推荐：最适合小型企业的 8 大建站软件排名\",\"url\":\"blog/best-website-builders\"},{\"title\":\"TikTok 营销新手指南：如何通过 TikTok 做电商业务？\",\"url\":\"blog/tiktok-marketing\"},{\"title\":\"Shopify 模板全介绍：如何挑选以及购买网站主题模板？\",\"url\":\"blog/shopify-theme\"},{\"title\":\"谷歌广告手册：14种广告系列类型以及它们带来的效益\",\"url\":\"blog/google-ads-types\"},{\"title\":\"疫情下的“异军突起”- 情趣内衣或成下一个跨境产品黑马\",\"url\":\"blog/sell-sexy-underwear-online\"},{\"title\":\"Logo 设计 2021 年十大热门在线 Logo 制作器（含付费及免费版）\",\"url\":\"blog/online-logo-makers\"},{\"title\":\"跨境外贸沟通利器：谷歌邮箱使用指南\",\"url\":\"blog/how-to-use-gmail\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利\",\"tags\":[\" 新手上路\"],\"handle\":\"make-money-on-tiktok\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\",\"imageAltText\":\"海外抖音赚钱\",\"modifiedAt\":\"2021-12-03\"},{\"title\":\"跨境电商选品策略与方法，好的选品是成功的一半\",\"tags\":[\"新手上路\"],\"handle\":\"product-ideas-for-cross-border-ecommerce\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\",\"imageAltText\":\"跨境电商选品\",\"modifiedAt\":\"2021-12-18\"},{\"title\":\"如何开设一家 Shopify 商店：分步指南\",\"tags\":[\"新手上路\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024\",\"imageAltText\":\"Shopify商店指南\",\"modifiedAt\":\"2021-04-08\"},{\"title\":\"独立站助力品牌升级，引领商家出海新方向\",\"tags\":[\"新手上路\"],\"handle\":\"self-built-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024\",\"imageAltText\":\"国内商家通过跨境电商独立站对接全球消费者\",\"modifiedAt\":\"2021-07-06\"},{\"title\":\"Shopify 是什么？官方科普贴带你了解独立站明星之选\",\"tags\":[\"新手上路\"],\"handle\":\"introduction-to-shopify\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\",\"imageAltText\":\"shopify是什么\",\"modifiedAt\":\"2022-03-31\"},{\"title\":\"速卖通是什么？最新最全速卖通简介与入驻指南！\",\"tags\":[\"新手上路\"],\"handle\":\"the-definitive-guide-to-dropshipping-with-aliexpress\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\",\"imageAltText\":\"速卖通\",\"modifiedAt\":\"2021-06-18\"},{\"title\":\"商业计划书范本：创建项目计划的实用框架\",\"tags\":[\"新手上路\"],\"handle\":\"business-plan-template\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\",\"imageAltText\":\"商业计划书\",\"modifiedAt\":\"2021-11-26\"},{\"title\":\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\",\"tags\":[\" 新手上路\"],\"handle\":\"12-things-to-sell-on-shopify-other-than-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\",\"imageAltText\":\"虚拟产品\",\"modifiedAt\":\"2022-03-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374","imageAltText":"两个浏览器窗口说明了如何开设在线商店。位于上方的窗口是一个电商商店，光标在上面悬停。","imageClass":"","modifiedAt":"2024年9月4日","modifiedAtRaw":"2024-09-04T09:00:00Z"},"metaDescription":"Emprender tu próximo negocio no tiene por qué ser complicado: descubre cómo crear una tienda online en Chile con esta guía completa paso a paso.","contentHtml":"\u003cdiv style=\"text-align: center;\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e目录\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e如何开设在线商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e立即开设一家成功的在线商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e开设在线商店——常见问题\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cp\u003e开设在线商店（\u003ca href=\"/zh/blog/build-a-website\" target=\"_blank\"\u003e搭建电商网站/独立站\u003c/a\u003e）可能会让人望而生畏。然而，只要有了合适的工具，在线销售就会变得轻而易举。无论是经验丰富的零售商，还是渴望斩获第一笔销售的新手，开店都是绝佳的选择，不仅可以接触客户，还能为自己的品牌打造数字家园。\u003c/p\u003e\n\u003cp\u003e本文介绍了开设一家成功在线商店的10个步骤，适用于任何人。如果要使用Shopify开设在线商店，可以遵循这个创业指南。\u003c/p\u003e\n\u003ch2 id=\"1\"\u003e如何开设在线商店\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e明确目标受众\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e采购产品\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e选择电子商务平台\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e设计品牌\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e注册公司\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e搭建商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e设置结账和发货\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e发布商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e推广产品和品牌\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e优化商店\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"4\"\u003e1. 明确目标受众\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/blckfriwombrowse.jpg?v=1725081063\" alt=\"一个女人正在查看黑色星期五的在线销售情况\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003e目标受众是最可能对你的商店感兴趣并购买你产品的群体。\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003e开店时，了解目标受众可以指导决策，帮助你在正确的地方寻找客户，并根据他们的需求和喜好定制网站内容。一个以目标受众为设计中心的商店，更有可能吸引感兴趣的购物者，进而成功促成交易。\u003c/p\u003e\n\u003cp\u003e你可以针对任何规模或属性的受众进行定位，其中需要考虑的三个主要受众类别为：\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e人口统计学特征：\u003c/strong\u003e受众的年龄、性别、职业、教育、收入和其他特征。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e地理位置：\u003c/strong\u003e受众所在的地域市场。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e兴趣：\u003c/strong\u003e受众的爱好、信仰、生活方式和其他心理特征。\u003c/p\u003e\n\u003cp\u003e将这些关于受众的信息整理成买家角色，这是基于数据生成的理想客户画像。在设计网页、撰写产品描述和制作广告时，买家画像可以帮助你时刻牢记目标受众。\u003c/p\u003e\n\u003ch4\u003e发现细分市场\u003c/h4\u003e\n\u003cp\u003e新开的在线商店很可能会与成熟的竞争对手争夺受众。有一种方法可以避开竞争，即服务一个细分市场里的受众。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/niche-markets\" target=\"_blank\"\u003e细分市场\u003c/a\u003e（利基市场）是由受众的特定需求定义的市场。例如，跑鞋是普通鞋类市场中的一个细分市场，而对于需要特定类型的跑鞋客户来说，越野跑鞋是一个更具体的细分市场。\u003c/p\u003e\n\u003cp\u003e只要有市场需求，细分市场就会变得越来越专业化，如防水越野跑鞋、适合雪天条件的防水越野跑鞋等。\u003c/p\u003e\n\u003cp\u003e如果打算在竞争激烈的行业中开店，可以考虑“细化”市场，找到会将你的在线商店作为首选购物目的地的受众为止。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e找到你的细分市场\u003c/p\u003e\n\u003cp\u003eShopify能帮助你更深入地了解自己的受众。通过运用数据分析，你可以洞悉客户行为，从而更精准地定位并服务于特定的客户群体\u003c/p\u003e\n\u003ca href=\"/zh/segmentation\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"5\"\u003e2. 采购产品\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/runningshoegeeks.png?v=1725081063\" alt=\"The RunningShoeGeeks（跑鞋发烧友） 子版块上展示了一篇关于亚瑟士（Asics）新鞋配色的帖子\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e论坛和子版块（Subreddits）可以作为了解消费者对产品和趋势看法的有用来源。图片展示了Reddit这一社交网站上人们对于子版块主题“RunningShoesGeeks（跑鞋发烧友）”的讨论。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e找到合适的产品来销售，应该是开设在线商店最重要的步骤了。了解了目标受众，就能占据先机。互联网、社交和工作网络是了解消费者的宝库，可以帮你找到受众无法抗拒的产品。\u003c/p\u003e\n\u003cp\u003e你可以采用以下一些策略来\u003ca href=\"/zh/blog/product-ideas\" target=\"_blank\"\u003e发掘\u003c/a\u003e可能会热卖的产品：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e与发烧友和业余爱好者交流，了解他们的问题，以及他们最感兴趣的新产品。\u003c/li\u003e\n\u003cli\u003e利用个人的热情和兴趣来了解哪些产品会吸引志同道合的细分受众。\u003c/li\u003e\n\u003cli\u003e监控产品趋势，预测并储备下一个\u003ca href=\"/zh/blog/trending-products\" target=\"_blank\"\u003e热门产品\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e分析主流商城中的产品，找到多年来持续热销的产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e明确了要销售的产品类型之后，接下来的环节便是\u003ca href=\"/zh/blog/product-sourcing-apps\" target=\"_blank\"\u003e产品的采购\u003c/a\u003e。以下是一些常见的采购产品的方法：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e手工制作产品：\u003c/strong\u003e如果有木工或画图等技能，可以制作手工艺品，这个方法可以吸引到寻找独特、定制或奢侈品的客户。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e从批发商处购买产品：\u003c/strong\u003e从批发商处采购产品可以控制库存，确保产品的稳定供应。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e制造产品：\u003c/strong\u003e与\u003ca href=\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003e制造商\u003c/a\u003e合作生产原创产品或自有品牌产品\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e按需打印产品：\u003c/strong\u003e\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e按需打印\u003c/a\u003e是指用自己的设计进行产品定制。按需打印服务商负责产品的生产和发货。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e尝试代发货\u003c/h4\u003e\n\u003cp\u003e购买和存储库存只是管理产品的一种方法，\u003ca href=\"/zh/blog/what-is-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e是另一种方法——这是一种零售模式，产品供应商负责订单产品的包装和发货。\u003c/p\u003e\n\u003cp\u003e使用代发货的模式，你无需采购或囤货，就可以在商店中出售各种商品。收到订单后，只需将其转发给\u003ca href=\"/zh/blog/dropshipping-suppliers\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e即可完成交易。\u003c/p\u003e\n\u003cp\u003e要想找到代发货产品并与代发货供应商建立联系，只需在在线商店中添加\u003ca href=\"https://apps.shopify.com/search?q=%E4%BB%A3%E5%8F%91%E8%B4%A7\u0026amp;locale=zh-CN\"\u003e代发货应用\u003c/a\u003e即可。\u003c/p\u003e\n\u003cp\u003e📕 \u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/how-to-start-dropshipping\" target=\"_blank\"\u003e代发货策略全解：9步指南助力跨境新手盈利起飞！\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"6\"\u003e3. 选择电子商务平台\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/62494.png?v=1725997016\" alt=\"Shopify模版里的免费模版Dawn的简介\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eShopify的\u003ca href=\"https://themes.shopify.com/themes/dawn/styles/default?locale=zh-CN\" target=\"_blank\"\u003eDawn模版\u003c/a\u003e。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/best-ecommerce-platforms\"\u003e电子商务平台\u003c/a\u003e（独立站建站平台）是构建和管理在线商店的地方，是企业的指挥中心。你可以在此处监控网站、上架新产品和处理订单。\u003c/p\u003e\n\u003cp\u003e热门的电子商务平台：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/start\" target=\"_blank\"\u003eShopify\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eWix\u003c/li\u003e\n\u003cli\u003eWooCommerce\u003c/li\u003e\n\u003cli\u003eBigCommerce\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"/zh/compare\" target=\"_blank\"\u003e对比并找到适合自己的电子商务平台\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e大多数电子商务平台都有\u003ca href=\"/zh/website-builder\" target=\"_blank\"\u003e建站工具\u003c/a\u003e，可以用来创建具有产品页面、购物车和结账功能的品牌店面。建站工具往往配备拖放式界面，这让用户无需编写任何代码，也可轻松实现网站的个性化定制。选择建站工具时，需要具备以下功能和特点：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e易于使用：\u003c/strong\u003e简单直观，用户可轻松搭建商店。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e设计选项：\u003c/strong\u003e有为你的行业或细分市场预先构建好的各种免费和付费的\u003ca href=\"https://themes.shopify.com/themes?locale=zh-CN\"\u003e模版\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI辅助：\u003c/strong\u003e像\u003ca href=\"/zh/magic\" target=\"_blank\"\u003eShopify的AI（人工智能）功能\u003c/a\u003e有助于简化内容创作。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e可扩展性：\u003c/strong\u003e确保未来有灵活的选项可以进行自定义编码和\u003ca href=\"/zh/online\" target=\"_blank\"\u003e高级设计\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e免费试用：\u003c/strong\u003e\u003ca href=\"/zh/free-trial\" target=\"_blank\"\u003e免费试用\u003c/a\u003e让用户无需购买即可试用建站工具。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e着眼于店面之外\u003c/h4\u003e\n\u003cp\u003e建站工具只是\u003ca href=\"/zh\" target=\"_blank\"\u003e电子商务平台\u003c/a\u003e的一部分。根据所选的平台，还可以管理其他任务，例如：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/ecommerce-hosts\" target=\"_blank\"\u003e网站托管\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e商店数据和客户行为分析\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e订单发货\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e营销活动投放\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/pos\" target=\"_blank\"\u003e实体店零售\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e在选择平台时，即便上述功能尚未被立即应用，也应当纳入考量范畴。选择一个功能齐全的平台，后续阶段就可以避免更换平台的麻烦。\u003c/p\u003e\n\u003cp\u003e📕 \u003cstrong\u003e更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/ecommerce-software\" target=\"_blank\"\u003e十大独立站建站平台对比分析：跨境电商新机遇\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"7\"\u003e4. 设计品牌\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5_3c48a3ab-588e-41b7-a476-110328a031f0.png?v=1701103622\" alt=\"来自Verve Coffee网上商店的电子商务产品页面\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://www.vervecoffee.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eVerve\u003c/a\u003e在线商店的品牌形象与其包装和营销内容保持一致，提高了品牌整体的知名度。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e为了让商店展现出一致且专业的感觉，需要进行品牌设建设。品牌建设不止于徽标或配色方案，它关乎创建一种能够通过图片和内容让人产生共鸣的身份。\u003c/p\u003e\n\u003cp\u003e创建以下能够运用于整个在线商店的品牌资产：\u003c/p\u003e\n\u003ch4\u003e品牌价值和使命\u003c/h4\u003e\n\u003cp\u003e明确品牌所代表的东西：宗旨、\u003ca href=\"https://baike.baidu.com/item/USP%E7%90%86%E8%AE%BA/4472748?fromtitle=USP\u0026amp;fromid=1348826\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e独特的销售主张（USP，即卖点）\u003c/a\u003e以及对客户的承诺。这些品牌价值会影响商店的外观和感觉，为设计、颜色选择以及品牌声音的基调提供指导。\u003c/p\u003e\n\u003ch4\u003e商店名称\u003c/h4\u003e\n\u003cp\u003e无论\u003ca href=\"/zh/blog/4660242-what-should-i-name-my-online-store\" target=\"_blank\"\u003e商店名称\u003c/a\u003e使用的是自己的名字、富有感染力的词语，还是对所售商品的文字描述，这个名称通常是客户与品牌接触的第一个点。如果需要灵感，可以使用这个\u003ca href=\"/zh/tools/domain-name-generator\" target=\"_blank\"\u003e免费的域名生成器\u003c/a\u003e来生成符合品牌形象的建议，并查看哪些名称可用作域名地址。\u003c/p\u003e\n\u003ch4\u003e标志\u003c/h4\u003e\n\u003cp\u003e品牌标志（Logo）是品牌的视觉简写，存在于各种不同的地方或平台上，如你的商店、其他零售商的货架，等等。\u003c/p\u003e\n\u003ch4\u003e生活方式和产品图片\u003c/h4\u003e\n\u003cp\u003e图片有助于说明产品的特性和质量，也可以帮助客户了解你的产品如何改善他们的生活。你可以使用生活方式图片来讲述一个令人向往的故事。\u003c/p\u003e\n\u003cp\u003e用智能手机的相机来拍摄产品照片很简单。为了获得专业的效果，你可以\u003ca href=\"https://help.shopify.com/zh-CN/manual/shopify-admin/productivity-tools/shopify-magic/media-generation\"\u003e使用AI来编辑图片\u003c/a\u003e，生成符合品牌背景的场景。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e几秒钟内创建专业的Logo\u003c/p\u003e\n\u003cp\u003eShopify的免费工具专为忙碌的创业者设计。无需设计经验，即可从零开始创建LOGO。\u003c/p\u003e\n\u003ca href=\"/zh/tools/business-name-generator\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e创建Logo\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e5. 注册公司\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/labeltabsfolders.jpg?v=1725081063\" alt=\"许多米色文件夹标签页的特写\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e根据所处的地理位置、所售产品以及运营计划，你可能需要向政府和特定行业的机构申请注册公司。为商店注册正式的公司不仅有利于保护自己的资产，还能提高客户对你的信任度。\u003c/p\u003e\n\u003cp\u003e在处理文件之前，需要评估适合的公司（如果有的话）类型。如果是以自己的名义开展业务的个体经营者，可能不需要进行任何形式的法律注册。\u003c/p\u003e\n\u003cp\u003e你可以向你所在的城市或县咨询关于销售产品所需许可证或执照的具体要求。即使是开设在线商店，也可能需要办理营业执照或家庭企业许可证。你可能还需要进行以下几种类型的注册或申请：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e用于支付\u003ca href=\"https://www.irs.gov/businesses/small-businesses-self-employed/employer-id-numbers\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e联邦和州税的税号\u003c/a\u003e（英文链接，适用于美国的企业）\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://www.uspto.gov/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e商标\u003c/a\u003e（英文链接），保护企业或产品名称\u003c/li\u003e\n\u003cli\u003e非营利组织的\u003ca href=\"https://www.irs.gov/charities-non-profits\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e免税身份\u003c/a\u003e（英文链接）\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e考虑商业结构\u003c/h4\u003e\n\u003cp\u003e并非每个人都需要正式的商业结构，但了解商业结构的类型有助于为自己的在线商店做出最佳选择：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e独资企业：\u003c/strong\u003e这是最简单的结构，适合一人经营。个人资产和业务资产之间没有分离，税收简单，但个人风险较大。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e合伙企业：\u003c/strong\u003e合伙人贡献资金、财产或技能等资源，分享利润，并共同承担责任。合伙关系由一项概述角色和股份的协议管理。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e有限责任公司 (LLC)：\u003c/strong\u003e有限责任公司可以将个人资产与任何业务债务合法分离，以此来保护个人资产。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e股份有限公司：\u003c/strong\u003e这种结构适用于计划上市或寻求大量外部资金的企业。公司可提供强大的保护，但成立起来更复杂，且成本更高。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"9\"\u003e6. 搭建商店\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/reframed.png?v=1701103708\" alt=\"Reframed在线商店的产品页面\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://reframedbrand.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eReFramed\u003c/a\u003e使用纯色背景的产品照片来展示每一个细节，不会分散注意力。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e在明确了目标受众、找好产品并完成品牌建设之后，就需要将所有元素整合到在线商店中。\u003c/p\u003e\n\u003ch4\u003e设置基本的商店信息\u003c/h4\u003e\n\u003cp\u003e从基础开始。按照电子商务平台的要求填写商店的基本信息，先处理以下内容：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e域名地址：\u003c/strong\u003e如果还未购买域名，需要先购买一个与商店名称相匹配的\u003ca href=\"/zh/domains\" target=\"_blank\"\u003e域名\u003c/a\u003e，并在平台设置中对其进行配置。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e模板或主题：\u003c/strong\u003e如果建站工具提供了预先构建好的模板，可以选择一个与你期望的网站设计相匹配的模板。选择具有视差滚动或展示框等功能的模板。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e导航：\u003c/strong\u003e创建链接到基本页面的菜单，并考虑在侧边栏或页脚导航中添加其他链接。如果商店有很多页面，需要添加一个搜索栏。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e品牌Logo：\u003c/strong\u003e在商店中放置品牌logo，同时别忘了更新网站图标（favicon）。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e设计元素：\u003c/strong\u003e颜色和排版有助于品牌的表达。为了与品牌准则相匹配，可以在模版设置中对这些元素进行自定义。使用对比度来突出按钮，并将网站上的字体种类限制在两到三种之间。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e添加第一个产品\u003c/h4\u003e\n\u003cp\u003e在平台的“添加产品”部分输入有关产品的所有内容、资产和详细信息。\u003c/p\u003e\n\u003ch5\u003e产品描述\u003c/h5\u003e\n\u003cp\u003e产品标题必须清晰明了且具有描述性，这样可以帮助购物者和搜索引擎识别你的产品。\u003c/p\u003e\n\u003cp\u003e产品描述是一个绝佳的契机，让你能够用目标受众所熟悉的语言直接与他们对话，阐述为什么产品能够显升他们的生活质量。\u003c/p\u003e\n\u003cp\u003e在编写产品描述时，请记住：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e考虑你的受众（他们的语言水平和知识水平）\u003c/li\u003e\n\u003cli\u003e使用图标、插图或要点来突出关键特性\u003c/li\u003e\n\u003cli\u003e预测客户的问题，并充当他们的眼睛和手（即提供足够详细和直观的信息，使客户能够像亲自查看或操作一样理解和体验产品）\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch5\u003e图片和媒体\u003c/h5\u003e\n\u003cp\u003e上传的图片质量要高，且样式和纵横比一致，也可以考虑上传视频、动画或3D模型。\u003c/p\u003e\n\u003cp\u003e使用图片帮助客户想象拥有产品的场景。在产品细节图片旁边，添加展示产品使用情况的生活方式图片。\u003c/p\u003e\n\u003cp\u003e在上面的图片中，你可以看到ReFramed使用了纯色背景的产品图片来展示每一个细节，不会分散客户的注意力。在页面下方，客户还可以看到产品的生活方式图片，可以帮助客户设想该品牌床架在自己生活中的样子：\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/product_page-reframed_2.png?v=1701103732\" alt=\"Reframed在线商店中产品的生活方式照片\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e对于可能需要更多视觉信息的产品类别（如服装或\u003ca href=\"/zh/blog/203365449-start-a-jewellery-making-business\" target=\"_blank\"\u003e珠宝\u003c/a\u003e），需要使用多张照片来提供不同的角度和更多细节。\u003c/p\u003e\n\u003ch5\u003e产品信息\u003c/h5\u003e\n\u003cp\u003e接下来需要向商店添加的基本产品数据是价格。设定价格时，需要考虑成本、感知价值以及竞争对手的价格等因素。随着商店的发展，需要根据客户数据和反馈来调整\u003ca href=\"/zh/blog/pricing-strategies\" target=\"_blank\"\u003e定价策略\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e除了价格因素之外，还可以添加其他产品信息，这不仅有助于你更全面地了解产品，也能让客户在浏览产品目录时更加得心应手，轻松找到符合自己需求的产品：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e产品规格（材料、尺寸和制造过程）\u003c/li\u003e\n\u003cli\u003e产品类别（例如，男士衬衫和裤子）\u003c/li\u003e\n\u003cli\u003e产品变体（数量、颜色和尺寸）\u003c/li\u003e\n\u003cli\u003e库存详细信息，如库存单位和条形码信息\u003c/li\u003e\n\u003cli\u003e税务设置\u003c/li\u003e\n\u003cli\u003e产品标签和系列，以便为特定的受众或促销活动组织产品\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e创建信息页面\u003c/h4\u003e\n\u003cp\u003e除了产品之外，商店还需要信息内容来建立信任、讲述品牌故事、回答常见问题，并让客户知道如何与你取得联系。\u003c/p\u003e\n\u003cp\u003e启动商店之前，需要创建以下页面：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e主页：设计主页，帮助首次访问者轻松了解你所出售的商品，同时帮助回访者继续购物。记得优化移动端的浏览体验。\u003c/li\u003e\n\u003cli\u003e联系页面：联系页面应提供联系方式、表单和\u003ca href=\"https://apps.shopify.com/categories/store-management-support?locale=zh-CN\"\u003e实时聊天\u003c/a\u003e等选项，让访客可以轻松地获得支持。\u003c/li\u003e\n\u003cli\u003e关于页面：使用\u003ca href=\"/zh/blog/how-to-write-an-about-us-page\" target=\"_blank\"\u003e关于页面\u003c/a\u003e与客户建立个人联系，包括介绍自己的视频、描述供应链的图片以及媒体提及的链接。\u003c/li\u003e\n\u003cli\u003e政策页面：此页面阐明了你在退货、\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e发货\u003c/a\u003e和隐私方面的承诺。这些政策不仅能让客户放心购买产品，还能在处理与客户之间的纠纷时，为自己提供必要的保护。\u003c/li\u003e\n\u003cli\u003e常见问题页面：\u003ca href=\"/zh/blog/120928069-how-to-create-faq-page\" target=\"_blank\"\u003e常见问题页面\u003c/a\u003e可以快速回答消费者的常见问题，也可以选择将常见问题纳入产品和政策页面。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e📕\u003cstrong\u003e 更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/shopify-stores\" target=\"_blank\"\u003e53家高赞Shopify商店给你灵感\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e7. 设置结账和发货\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopifycheckout.png?v=1725081063\" alt=\"植物商店桌面和移动端的Shopify结账页面，提供了多种付款方式\" style=\"float: none;\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e结账页面提供了Shop Pay, Google Pay和Paypal的结账方式，同时支持客户选择联系（Contact）和配送（Delivery）的方式。\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e为了让客户轻松安全地购买产品，下一步就要做支付设置。\u003c/p\u003e\n\u003cp\u003e首先，比较不同的\u003ca href=\"/zh/payments\" target=\"_blank\"\u003e支付提供商\u003c/a\u003e，寻找一个既能满足你的功能需求，又在交易费用上达到最佳平衡点的提供商。同时，还要确保该提供商的服务范围覆盖你的业务需求以及所在的具体地理位置。选择支付提供商时，需要考虑以下因素：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e支付方式：\u003c/strong\u003e支持客户使用信用卡、PayPal、Apple Pay、Shop Pay等方式进行支付。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e多币种销售：\u003c/strong\u003e自动以客户的本地货币显示价格。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e交易费用：\u003c/strong\u003e寻找费用结构与业务匹配的提供商。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e安全功能：\u003c/strong\u003e要求买家提供额外的安全措施，如信用卡安全码（CVV）或邮政编码验证。\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e自定义结账页面\u003c/h4\u003e\n\u003cp\u003e多数电子商务平台都内置了\u003ca href=\"/zh/checkout\"\u003e结账页面\u003c/a\u003e，你可以利用品牌元素（多为品牌logo）或支付选项对其进行调整，例如，一键购买和分期付款计划。\u003c/p\u003e\n\u003cp\u003e通过对结账页面的外观和功能进行调整，可以实现对商店结账页面的自定义：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e快速结账：\u003c/strong\u003e启用\u003ca href=\"/zh/shop-pay\" target=\"_blank\"\u003eShop Pay\u003c/a\u003e可加快交易速度。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e分期付款：\u003c/strong\u003e为价格较高的商品提供分期付款选项，让客户付款更轻松。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e客户账户：\u003c/strong\u003e支持客户创建账户来保存其详细信息，让未来的购物更顺畅。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e必要的结账信息：\u003c/strong\u003e客户完成结账时需要输入的信息。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e促销代码和礼品卡：\u003c/strong\u003e加入折扣和礼品卡使用的选项。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e增销（Upsell）：\u003c/strong\u003e为了增加订单价值，可以在结账过程中策略性地推荐其他产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://ban.do/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eban.do\u003c/a\u003e的结账页面支持客户以访客身份结账（CONTINUE AS GUEST）、登录（SIGN IN）或在购买前创建账户（CREATE ACCOUNT，有利于简化未来的购物流程）。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-checkout-login_c88b28e0-ada8-43b1-87ef-69719b4ec035.png?v=1701104007\" alt=\"Ban.do在线商店的结账页面\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e在结账过程中，有一个常见且有效的做法：设置一个系统来挽回被遗弃的购物车。这是为了应对那些将商品添加到购物车后却未完成购买的客户。\u003c/p\u003e\n\u003cp\u003e像Shopify这样的平台支持发送\u003ca href=\"/zh/blog/abandoned-cart-emails\" target=\"_blank\"\u003e弃购营销邮件\u003c/a\u003e，促使上述客户返回商店，从而将潜在的损失转化为销售额。\u003c/p\u003e\n\u003ch4\u003e设置税费\u003c/h4\u003e\n\u003cp\u003e销售商品或服务的公司需要收取销售税。在某些地区，销售数字商品，或收入低于一定阈值的小店可能例外。\u003c/p\u003e\n\u003cp\u003e调整商店设置可以妥善处理税费，可能需要根据不同的地区来收取不同的金额。如果不确定自己需要履行的义务，请咨询税务专家。\u003c/p\u003e\n\u003ch4\u003e提供发货服务\u003c/h4\u003e\n\u003cp\u003e结账页面也是客户选择\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e发货\u003c/a\u003e方式的地方。\u003c/p\u003e\n\u003cp\u003e发货策略要根据产品重量和尺寸范围、包装成本以及常用的运输目的地和配送选项来制定。\u003c/p\u003e\n\u003cp\u003e你可以对精选产品、达到最低金额的订单或特定的地区提供免运费服务，这样可以吸引客户。\u003c/p\u003e\n\u003cp\u003e若店内销售的产品尺寸和重量比较统一，可以采用固定运费，这样可能有助于降低运输成本。如果所选平台支持，也可以根据承运人的实际定价来收取运费。\u003c/p\u003e\n\u003cp\u003e当地取货对于附近的客户而言是个便捷的选择。\u003c/p\u003e\n\u003ch4\u003e为购物者提供其他结账方式\u003c/h4\u003e\n\u003cp\u003e除了在线商店之外，还可以\u003ca href=\"/zh/blog/sales-channel\" target=\"_blank\"\u003e将销售拓展到其他渠道\u003c/a\u003e上，这样有助于接触到更多感兴趣的客户。推出商店后，就可以轻松地添加以下渠道：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e社交网络：\u003c/strong\u003e你可以在\u003ca href=\"/zh/blog/make-money-on-facebook\" target=\"_blank\"\u003eFacebook\u003c/a\u003e、\u003ca href=\"/zh/blog/make-money-on-instagram\" target=\"_blank\"\u003eInstagram\u003c/a\u003e、\u003ca href=\"/zh/blog/scaling-social-commerce-shopify-introduces-new-in-app-shopping-experiences-on-tiktok\" target=\"_blank\"\u003eTikTok\u003c/a\u003e等客户已经活跃的社交网络上销售产品。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e商城：\u003c/strong\u003e许多消费者首先会选择在\u003ca href=\"/zh/blog/amazon-dropshipping\" target=\"_blank\"\u003e亚马逊\u003c/a\u003e和\u003ca href=\"/zh/blog/etsy-and-shopify\" target=\"_blank\"\u003eEtsy\u003c/a\u003e等商城上浏览商品。为了接触到这些购物者，你可以\u003ca href=\"https://apps.shopify.com/marketplace-connect?locale=zh-CN\"\u003e把产品同步到这些商城中\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e谷歌：\u003c/strong\u003e\u003ca href=\"/zh/blog/google-ads-types\" target=\"_blank\"\u003e投放谷歌购物广告\u003c/a\u003e，并在谷歌搜索结果的“购物”标签中列出你的产品。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e快速接收付款\u003c/p\u003e\n\u003cp\u003e从设置到销售，一键即可完成。Shopify套餐均配备了Shopify Payments，只需将其开启即可。请注意，Shopify Payments 仅适用于在特定国家和地区经营业务的在线商店。\u003c/p\u003e\n\u003ca href=\"/zh/payments\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e8. 发布商店\u003c/h3\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/neonopensign.jpg?v=1725081063\" alt=\"一个霓虹灯牌在夜晚里亮着，表明这家商店正在营业。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e到了这一步，就可以发布在线商店了！为了使商店能面向公众开放，通常需要将商店的状态更改为公开，或\u003ca href=\"https://help.shopify.com/zh-CN/manual/intro-to-shopify/initial-setup/setup-prepare-for-launch\"\u003e移除在开发过程中设置的密码保护\u003c/a\u003e。\u003c/p\u003e\n\u003cp\u003e虽然商店可能还不太完美，但“开始”是重要的一步。即使只是软性开业，发布商店也可以开始收集网站流量的反馈。真实的使用往往是测试网站可用性的最佳方式，例如，导航和结账流程的有效性。\u003c/p\u003e\n\u003cp\u003e从这一步开始，就需要根据实际的客户互动和数据，来微调设计和调整设置，进而不断改进和完善自身的营销策略。\u003c/p\u003e\n\u003cp\u003e点击发布按钮之前，应确保能够完成此\u003ca href=\"/blog/shopify-store-launch-checklist\" target=\"_blank\"\u003e电子商务清单\u003c/a\u003e（英文链接）中的每一项任务。\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e9. 推广产品和品牌\u003c/h3\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube-seo_a668fa32-fa7d-4566-8f22-205ba7c15c19.png?v=1701104200\" alt=\"一个关于如何制作被子的YouTube视频的列表。\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003ca href=\"https://shop.madeeveryday.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMADE Everyday\u003c/a\u003e使用经过搜索优化的营销内容来吸引相关受众，并提高商店的可见度。视频标题：被子制作终极视频-从头到尾制作被子……\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e现在，商店已经启动并运行，就要开始做宣传吸引客户了。\u003c/p\u003e\n\u003cp\u003e每个企业都有自己的营销方式，要根据自身的品牌和受众，量身定制包含创意内容和营销活动的营销策略。\u003c/p\u003e\n\u003ch4\u003e利用社交媒体营销\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/social-media-marketing-strategy\" target=\"_blank\"\u003e社交媒体营销\u003c/a\u003e并非要在每个平台上都保持活跃，而是在你的目标受众最活跃的地方产生影响。例如，如果你打算与Z世代互动，\u003ca href=\"/zh/blog/how-to-go-viral-on-tiktok\" target=\"_blank\"\u003eTikTok\u003c/a\u003e必不可少。\u003c/p\u003e\n\u003cp\u003e优质的社交媒体营销内容会让用户感觉自然，不刻意。创建的内容不仅要具有宣传性，而且要有价值，比如教学视频、喜剧小品、幕后花絮，甚至直播的问答环节。\u003c/p\u003e\n\u003ch4\u003e做SEO优化\u003c/h4\u003e\n\u003cp\u003e许多购物者会使用谷歌来寻找商店、阅读产品评论或比较相似的商品。\u003ca href=\"/zh/blog/seo-marketing\" target=\"_blank\"\u003eSEO（搜索引擎优化）营销\u003c/a\u003e可让潜在客户在搜索时发现你的商店。\u003c/p\u003e\n\u003cp\u003e例如，MADE Everyday的产品线与“如何制作被子”这一搜索相关，因此，当用户在谷歌或YouTube上输入该关键词进行搜索时，\u003ca href=\"https://youtu.be/Eq3koiH4B8M?feature=shared\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e该品牌的YouTube视频\u003c/a\u003e（画面如上图所示）就能够出现在搜索结果中，从而有效地吸引了潜在客户。\u003c/p\u003e\n\u003cp\u003e利用营销内容查找你的商店可能会定位的搜索词，然后使用免费的关键词研究工具，找到与你的产品相关的高流量关键词。\u003c/p\u003e\n\u003ch4\u003e用电子邮件与购物者沟通\u003c/h4\u003e\n\u003cp\u003e电子邮件营销是一个适合与客户和商店访客沟通的渠道。设置好电子邮件流程后，就可以在客户的整个购物旅程中与其保持互动——从发送欢迎系列邮件开始，到弃购提醒，再到售后的跟进。\u003c/p\u003e\n\u003cp\u003e持续的电子邮件沟通可以让品牌在客户心中保持活跃，从而在未来推出新的营销活动时，能够自然而然地获得客户的关注。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e10. 优化商店\u003c/h3\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/manonlaptop.jpg?v=1725081063\" alt=\"一位创业者坐在桌子旁，正在经营他们的在线商店。\" style=\"float: none;\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e在线商店的建设是一个持续的过程。随着客户不断地访问你的商店并与内容互动，你就会了解到，哪些内容有用，哪些地方可以改进。\u003c/p\u003e\n\u003cp\u003e分析是网店优化的核心。定期审查流量和销售数据，并据此优化内容，应该是你商业战略中的一个常规部分。\u003c/p\u003e\n\u003cp\u003e你可以从以下的店铺数据源中了解业务：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e网站流量：\u003c/strong\u003e确定访客来源——谷歌搜索、社交媒体帖子还是广告？了解流量来源有助于你调整商店内容并优化营销活动。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e产品销售：\u003c/strong\u003e查看哪些产品有销量，哪些没有，这可以为库存决策、促销策略甚至产品开发提供依据。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e用户行为：\u003c/strong\u003e分析访客与商店互动的情况，包括找出访问量最大的页面和最具吸引力的内容。能否运用当中的经验来改进商店的用户体验，复制已有的成功？\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e客户反馈：\u003c/strong\u003e定期收集和审查反馈。客户的这种直接反馈可以告诉你，他们喜欢什么，以及他们希望看到哪些改进。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e了解用户与内容的互动情况后，你就可以有针对性地做出改变，进而\u003ca href=\"/zh/blog/120261189-conversion-rate-optimization\" target=\"_blank\"\u003e提高转化率\u003c/a\u003e，将更多的浏览者转化为买家。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e借助分析推动业务发展\u003c/p\u003e\n\u003cp\u003eShopify的用户友好型报告可以帮助你做出更好的决策。你可以选择预先构建好的控制面板，或者构建自己的报告来查看趋势、监控流量，并发现下一个机会。\u003c/p\u003e\n\u003ca href=\"/zh/analytics\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e立即开启一家成功的在线商店\u003c/h2\u003e\n\u003cp\u003e无论你是手工艺人、\u003ca href=\"/zh/blog/digital-products\" target=\"_blank\"\u003e数字艺术家\u003c/a\u003e、精选商品的零售商还是\u003ca href=\"/zh/blog/make-sell-merch\" target=\"_blank\"\u003e设计周边商品\u003c/a\u003e的YouTube博主，使用如今的电子商务平台进行在线销售都会很简单。\u003c/p\u003e\n\u003cp\u003e然而，请铭记于心，电子商务是一项持续性的工作，它会随着你从客户反馈中不断学习并调整策略而不断发展。\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://accounts.shopify.com/store-create?language=zh-Hans\u0026amp;locale=zh-CN\u0026amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh\u0026amp;signup_types%5B%5D=paid_trial_experience\" target=\"_blank\"\u003e从这里开启你的在线商店。\u003c/a\u003e\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/211990409-how-to-sell-art-online\"\u003e如何开始卖画？终极指南助你开展艺术品电商业务\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/shopify-store-multiple-countries\"\u003e准备通过Shopify做哪些国家的业务？本篇手把手指南助你“卖”向全球\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/dropshipping-model\"\u003e代发货模式：新手商家的起步之路\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/best-website-builders\"\u003e建站工具推荐：最适合小型企业的 8 大建站软件排名\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/tiktok-marketing\"\u003eTikTok 营销新手指南：如何通过 TikTok 做电商业务？\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/shopify-theme\"\u003eShopify 模板全介绍：如何挑选以及购买网站主题模板？\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/google-ads-types\"\u003e谷歌广告手册：14种广告系列类型以及它们带来的效益\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/sell-sexy-underwear-online\"\u003e疫情下的“异军突起”- 情趣内衣或成下一个跨境产品黑马\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/online-logo-makers\"\u003eLogo 设计 2021 年十大热门在线 Logo 制作器（含付费及免费版）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/how-to-use-gmail\"\u003e跨境外贸沟通利器：谷歌邮箱使用指南\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"3\"\u003e开设在线商店——常见问题\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e开设在线商店应该避免哪些错误？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e开设在线商店（电商独立站）常见的陷阱有：未定位到细分市场、低估了统一连贯的用户体验的重要性、忽略客户服务，以及未针对移动设备进行优化，等等。制定明确的营销策略也很重要，包括用来吸引客户的搜索引擎优化和社交媒体推广。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e开设在线商店需要多少钱？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e开设在线商店（电商独立站）的成本取决于多个因素。预计至少要支付独立站建站平台的网站托管和套餐的月度费用，以及交易费用。某些套餐的起价低至每月5美元（约35元人民币）。你还需要考虑相关的成本，如付费广告、库存采购和日常经营费用（如网费、电费和租金）。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何开设在线商店？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e要开在线商店（电商独立站），你需要有要出售的产品或服务。在电子商务平台（独立站建站平台）上开设在线商店的步骤包括添加品牌、产品和关键页面。投放市场营销活动来启动店铺，以此来吸引和获得客户。具体可以总结为以下10个步骤：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e寻找目标受众\u003c/li\u003e\n\u003cli\u003e寻找并获取产品\u003c/li\u003e\n\u003cli\u003e选择电子商务平台\u003c/li\u003e\n\u003cli\u003e设计品牌\u003c/li\u003e\n\u003cli\u003e注册企业\u003c/li\u003e\n\u003cli\u003e建立商店\u003c/li\u003e\n\u003cli\u003e设置结账和发货\u003c/li\u003e\n\u003cli\u003e发布商店\u003c/li\u003e\n\u003cli\u003e推广产品和品牌\u003c/li\u003e\n\u003cli\u003e优化商店\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e没有库存如何创建在线商店？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e创建没有库存的在线商店（电商网站/独立站）的零售模式包括代发货和按需打印。使用这些方法，第三方会帮你采购或生产产品，并在你下订单后将产品运送给客户。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003e经营在线商店需要什么？\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e要开在线商店（电商网站/独立站），如果没有编码技能，就需要使用像Shopify这样的电子商务平台（独立站建站平台）。利用这些建站平台可以建立和经营商店、接受订单和付款，以及组织库存和产品发货。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache Pacifier]","url":"https://bitten-design.com/products/moustache-pacifier?variant=839047215"},{"text":"USPTO - [United States Patent and Trademark Office]","url":"https://www.uspto.gov/"},{"text":"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]","url":"https://www.law.cornell.edu/uscode/text/35/101"},{"text":"Nolo - [Patent Searching Online]","url":"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html"},{"text":"USPTO - [Fee schedule]","url":"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule"},{"text":"USPTO - [First Office Action Estimator]","url":"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator"},{"text":"USPTO - [MPEP]","url":"http://mpep.uspto.gov/RDMS/detail/manual/MPEP/e8r9/d0e18.xml#/result/RDMS/detail/manual/MPEP/e8r9/d0e133402.xml?q=issue%20fee\u0026start=1\u0026ccb=on\u0026ncb=off\u0026icb=off\u0026fcb=off\u0026ver=e8r9\u0026sort=relevance\u0026syn=adj\u0026cnt=10\u0026results=compact\u0026index=4#highlight"},{"text":"USPTO - [EFS-Web Guidance and Resources]","url":"https://www.uspto.gov/patents/apply/applying-online/efs-web-guidance-and-resources"}]},"downloadPDFExperiment":{"url":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf"},"subNavVariants":{"en":{"dropshipping":["blog/what-is-dropshipping","blog/how-to-start-dropshipping","blog/dropshipping-suppliers","blog/best-dropshipping-products","blog/dropshipping-guide","blog/dropshipping-websites","blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress","blog/amazon-dropshipping","blog/dropshipping-clothing-suppliers","blog/dropshipping-success","blog/is-dropshipping-worth-it","blog/dropshipping-niches","blog/etsy-dropshipping","blog/ebay-dropshipping","blog/6492023-drop-shipping-the-easiest-way-to-sell-online","blog/automated-dropshipping","blog/dropshipping-software","blog/dropshipping-books","blog/is-dropshipping-legal","blog/dropship-baby-products","blog/dropshipping-jewelry","blog/cbd-dropshipping","blog/dropshipping-tips","blog/private-label-dropshipping","blog/dropshipping-fulfillment","blog/dropshipping-coffee","blog/walmart-dropshipping","blog/the-ultimate-guide-to-dropshipping-furniture","blog/dropshipping-vs-wholesale","blog/ecommerce-vs-dropshipping","blog/dropshipping-podcast","blog/supplement-dropshipping","blog/high-ticket-dropshipping"],"ecommerce":["blog/101-ecommerce-basics","blog/15006249-warning-are-these-four-ecommerce-conversion-killers-hurting-your-sales","blog/15206517-mobile-now-accounts-for-50-3-of-all-ecommerce-traffic","blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory","blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work","blog/17921828-dont-fear-analytics-ill-make-it-simple-for-you","blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay","blog/69521733-proceed-to-checkout-the-unexpected-story-of-how-ecommerce-started","blog/7-ways-to-promote-your-amazon-listing","blog/7365564-32-key-performance-indicators-kpis-for-ecommerce","blog/add-ecommerce-to-website","blog/advantages-and-disadvantages-of-ecommerce","blog/amazon-competitors","blog/amazon-handmade-vs-etsy","blog/average-order-value","blog/b2b-ecommerce-websites","blog/basic-ecommerce-metrics","blog/best-ecommerce-books","blog/best-ecommerce-platform-small-business","blog/best-ecommerce-platforms","blog/best-ecommerce-sites","blog/best-ecommerce-website-builder","blog/bfcm-2020","blog/bfcm-checklist","blog/bfcm-data","blog/bfcm-promotion-ideas","blog/bounce-rate","blog/business-model","blog/cheap-ecommerce-platforms","blog/commercial-insurance-for-ecommerce","blog/connective-ecommerce","blog/cpg-ecommerce","blog/cyber-monday","blog/digital-asset-management","blog/digital-commerce","blog/dropshipping-vs-wholesale","blog/ecommerce-accounting","blog/ecommerce-agency","blog/ecommerce-analytics-tools","blog/ecommerce-app","blog/ecommerce-automation-tools","blog/ecommerce-brands","blog/ecommerce-business-blueprint","blog/ecommerce-business-examples","blog/ecommerce-catalog-management","blog/ecommerce-challenges","blog/ecommerce-checkout","blog/ecommerce-cms","blog/ecommerce-companies","blog/ecommerce-consultants","blog/ecommerce-content-marketing","blog/ecommerce-conversion-rate","blog/ecommerce-crm","blog/ecommerce-cro-audit","blog/ecommerce-data-management","blog/ecommerce-filters","blog/ecommerce-funnel","blog/ecommerce-grocery-companies","blog/ecommerce-infrastructure","blog/ecommerce-integration","blog/ecommerce-jobs","blog/ecommerce-management","blog/ecommerce-manager","blog/ecommerce-marketing","blog/ecommerce-marketing-tools","blog/ecommerce-merchandising","blog/ecommerce-merchant","blog/ecommerce-outsourcing","blog/ecommerce-ppc-management","blog/ecommerce-price-monitoring-tools","blog/ecommerce-product-management","blog/ecommerce-product-recommendation","blog/ecommerce-reporting-tools","blog/ecommerce-schema","blog/ecommerce-security","blog/ecommerce-seo-beginners-guide","blog/ecommerce-software","blog/ecommerce-strategy","blog/ecommerce-testing","blog/ecommerce-tips","blog/ecommerce-transaction-emails","blog/ecommerce-ux-audit","blog/ecommerce-vs-dropshipping","blog/ecommerce-website-cost","blog/ecommerce-website-development","blog/email-marketing","blog/email-marketing-services","blog/etsy-alternatives","blog/etsy-shop-ideas","blog/etsy-shop-names","blog/exit-rate-vs-bounce-rate","blog/forecasting-for-seasonal-businesses","blog/grocery-ecommerce","blog/hard-bounce-vs-soft-bounce","blog/holiday-ecommerce-tools-apps","blog/how-to-buy-wholesale","blog/international-commerce","blog/international-ecommerce","blog/ios14-updates","blog/is-selling-on-etsy-worth-it","blog/machine-learning-in-ecommerce","blog/marketing-analytics","blog/marketing-automation-ecommerce","blog/mobile-commerce","blog/open-source-ecommerce","blog/pure-play-ecommerce","blog/saas-ecommerce","blog/sales-channel","blog/sell-business","blog/sell-on-amazon","blog/sell-on-ebay","blog/sell-online-business","blog/shopify-store-launch-checklist","blog/shopping-cart","blog/shopping-cart-abandonment","blog/small-business-wholesale-suppliers","blog/sms-marketing-for-ecommerce","blog/social-selling-platform","blog/subscription-ecommerce-platform","blog/supply-chain-management-in-ecommerce","blog/topics/backoffice","blog/types-of-ecommerce","blog/web-analytics","blog/what-is-conversational-commerce","blog/what-is-ecommerce","blog/wholesale-accessory-market","blog/wholesale-boutique-clothing","blog/wholesale-business-ideas","blog/wholesale-candle-suppliers","blog/wholesale-clothing-usa","blog/wholesale-clothing-vendors","blog/wholesale-definition","blog/wholesale-distributor","blog/wholesale-essential-oils-suppliers","blog/wholesale-marketplace","blog/wholesale-mens-clothing","blog/wholesale-products-for-resale","blog/wholesale-soap-supplier","blog/wholesale-womens-clothing","blog/wix-alternatives","blog/working-with-big-box-retailers"],"seo":["blog/copywriting","blog/14207073-the-beginners-guide-to-keyword-research-for-ecommerce","blog/ecommerce-seo-audit","blog/404-error","blog/anchor-link","blog/anchor-text","blog/backlink-audit","blog/what-are-backlinks-in-seo-why-backlinks-still-matter","blog/black-hat-seo","blog/ecommerce-keyword-research","blog/content-hub","blog/domain-authority","blog/evergreen-content","blog/free-seo-tools","blog/google-algorithm","blog/google-eat","blog/google-lighthouse","blog/google-search-volume","blog/growth-strategy","blog/how-do-websites-distribute-content","blog/blog-seo","blog/circle-to-search","blog/google-search-console","blog/how-much-does-a-website-cost","blog/how-to-create-a-sitemap","blog/how-to-disavow-backlinks","blog/17989280-building-backlinks-the-backbone-of-your-ecommerce-business","blog/how-to-get-website-indexed-by-google","blog/how-to-improve-core-web-vitals","blog/how-to-increase-domain-authority","blog/hreflang-sitemap","blog/interactive-content","blog/international-seo","blog/international-seo-strategy","blog/keyword-cannibalization","blog/keyword-difficulty","blog/keyword-research-tools","blog/knowledge-panel","blog/landing-page","blog/link-building-strategies","blog/long-tail-keywords","blog/markup-language","blog/how-to-write-meta-descriptions","blog/mobile-seo","blog/on-page-seo","blog/organic-search","blog/organic-traffic","blog/organic-vs-paid-search","blog/pagerank","blog/search-intent","blog/semantic-search","blog/seo-checklist-online-store","blog/seo-competitor-analysis","blog/seo-content-marketing","blog/seo-content-writing","blog/seo-copywriting","blog/seo-kpis","blog/seo-marketing","blog/seo-ranking","blog/seo-report","blog/seo-strategy","blog/seo-tips","blog/seo-title-tag","blog/seo-tracking","blog/seo-vs-sem","blog/serp","blog/serp-features","blog/site-audit","blog/site-crawler","blog/sitemap","blog/small-business-seo","blog/submit-sitemap-to-google","blog/technical-seo","blog/technical-seo-audit","blog/technical-seo-tools","blog/url-parameters","blog/video-search-engine","blog/video-seo","blog/web-accessibility","blog/website-breadcrumbs","blog/website-seo","blog/what-is-source-code","blog/white-hat-seo","blog/white-hat-vs-black-hat-seo","blog/xml-sitemap"]},"it":{"dropshipping":["blog/guida-al-dropshipping-in-italia","blog/guida-al-dropshipping-con-aliexpress","blog/un-altro-modo-di-fare-dropshipping-importazione-di-mobili","blog/dropshipping-metodo-veloce-e-a-basso-costo-per-testare-nuove-idee-di-prodotto","blog/aspetti-fiscali-dropshipping-italia","blog/migliori-prodotti-dropshipping","blog/fare-dropshipping-questo-lo-voglio","blog/i-10-migliori-dropshipping-software-del-2024","blog/dropshipping-su-ebay","blog/amazon-dropshipping","blog/come-fare-dropshipping-con-shopify","blog/fornitori-dropshipping","blog/dropshipping-gioielli","blog/dropshipping-integratori","blog/tiktok-dropshipping","blog/dropshipping-abbigliamento","blog/business-model","blog/come-funziona-alibaba","blog/stampa-on-demand"]},"fr":{"dropshipping":["blog/acheter-en-gros-pour-revendre","blog/dropshipping-guide","dropshipping","blog/vendre-en-dropshipping-avec-aliexpress-le-guide-complet","blog/51907717-alibaba-le-guide-pour-trouver-votre-grossiste-en-ligne-et-acheter-en-toute-securite","blog/55387781-le-guide-complet-pour-trouver-le-produit-ideal-a-vendre-en-ligne","blog/dropshipping-etsy","blog/fournisseur-dropshipping","blog/dropshipping-amazon","blog/dropshipping-ebay","blog/dropshipping-cbd","blog/dropshipping-tiktok","blog/applications-shopify-dropshipping","blog/produit-dropshipping","blog/meilleur-grossiste-en-ligne"]}},"helpfulResources":["blog/average-order-value","blog/cheap-ecommerce-platforms","blog/top-online-shopping-categories","blog/ecommerce-funnel","blog/ecommerce-laws","blog/ecommerce-checkout","blog/ecommerce-website-development","blog/101-ecommerce-basics","blog/digital-commerce","blog/ecommerce-merchandising","blog/sell-sex-toys","blog/9-dropshipping-coffee-suppliers","blog/sell-books-online","blog/sell-coffee","blog/211022217-sell-vintage-clothing-online","blog/part-time-business-ideas","blog/how-to-start-a-pet-sitting-business","blog/affiliate-marketing-vs-dropshipping","blog/youtube-affiliate-marketing","blog/19495812-22-awesome-t-shirt-templates-and-mockups-for-your-clothing-line","blog/white-label","blog/contact-us-page","blog/diy-ecommerce-store-design-as-a-beginner","blog/competitive-shipping-as-a-small-shop","blog/ecommerce-packaging","blog/shipstation-vs-shopify-shipping","blog/how-to-sell-on-pinterest","blog/thank-your-customers","blog/how-to-write-an-about-us-page","blog/instagram-captions","blog/gaap-vs-ifrs","blog/facebook-ad-sizes","blog/best-free-video-editing-software","blog/instagram-bio","blog/amazon-competitors","blog/current-asset","blog/types-businesses","blog/sell-woodworking-projects","blog/candle-business","blog/start-skincare-line"],"marketingBlocks":{"shopify_collabs_one":{"href":"https://www.shopify.com/collabs/find-brands?itcat=coreblog\u0026itterm=shopify-collabs-cta"},"shopify_collabs_two":{"href":"https://apps.shopify.com/collabs?itcat=coreblog\u0026itterm=shopify-collabs-merchant-cta"},"social_sales_channels":{"href":"https://www.shopify.com/channels?itcat=coreblog\u0026itterm=shopify-sales-channels-cta"},"sales_channel_google":{"href":"https://www.shopify.com/google?itcat=coreblog\u0026itterm=shopify-google-sales-channel-cta"},"sales_channel_facebook":{"href":"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026itterm=shopify-facebook-instagram-sales-channel-cta"},"sales_channel_instagram":{"href":"https://www.shopify.com/facebook-instagram?itcat=coreblog\u0026itterm=shopify-facebook-instagram-sales-channel-cta"},"sales_channel_tiktok_one":{"href":"https://www.shopify.com/sell-on-tiktok?itcat=coreblog\u0026itterm=shopify-tiktok-sales-channel-cta"},"sales_channel_tiktok_two":{"href":"https://www.shopify.com/sell-on-tiktok"},"sales_channel_youtube":{"href":"https://www.shopify.com/youtube?itcat=coreblog\u0026itterm=shopify-youtube-sales-channel-cta"},"shop_pay_one":{"href":"https://www.shopify.com/shop-pay-installments?itcat=coreblog\u0026itterm=shop-pay-installments-cta"},"shop_pay_two":{"href":"https://www.shopify.com/shop-pay-installments?itcat=coreblog\u0026itterm=shop-pay-installments-cta"},"shopify_payments_one":{"href":"https://www.shopify.com/payments?itcat=coreblog\u0026itterm=shopify-payments-cta"},"shopify_payments_two":{"href":"https://www.shopify.com/payments?itcat=coreblog\u0026itterm=shopify-payments-cta"},"marketing_tools":{"href":"https://www.shopify.com/marketing-tools"},"shopify_email":{"href":"https://www.shopify.com/email-marketing?itcat=coreblog\u0026itterm=shopify-email-cta"},"shopify_audiences":{"href":"https://www.shopify.com/audiences?itcat=coreblog\u0026itterm=shopify-audiences-cta"},"shopify_segmentation_one":{"href":"https://www.shopify.com/segmentation?itcat=coreblog\u0026itterm=shopify-segmentation-tools-cta"},"shopify_segmentation_two":{"href":"https://www.shopify.com/segmentation"},"marketing_automations":{"href":"https://www.shopify.com/marketing-automation?itcat=coreblog\u0026itterm=shopify-marketing-automation-cta"},"shopify_analytics":{"href":"https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports"},"shopify_tax_one":{"href":"https://www.shopify.com/tax?itcat=coreblog\u0026itterm=shopify-tax-cta"},"shopify_tax_two":{"href":"https://www.shopify.com/tax?itcat=coreblog\u0026itterm=shopify-tax-cta"},"shopify_balance":{"href":"https://www.shopify.com/balance?itcat=coreblog\u0026itterm=shopify-balance-cta"},"shopify_credit":{"href":"https://www.shopify.com/credit"},"shopify_capital":{"href":"https://www.shopify.com/capital?itcat=coreblog\u0026itterm=shopify-capital-cta"},"shopify_subscriptions_app":{"href":"https://apps.shopify.com/shopify-subscriptions"},"shopify_bundles_app_one":{"href":"https://apps.shopify.com/shopify-bundles"},"shopify_bundles_app_two":{"href":"https://apps.shopify.com/shopify-bundles"},"inventory_management_one":{"href":"https://www.shopify.com/manage?itcat=coreblog\u0026itterm=shopify-inventory-management-cta"},"inventory_management_two":{"href":"https://www.shopify.com/manage?itcat=coreblog\u0026itterm=shopify-inventory-management-cta"},"shopify_order_management":{"href":"https://www.shopify.com/orders?itcat=coreblog\u0026itterm=shopify-order-management-cta"},"shopify_magic_one":{"href":"https://cdn.shopify.com/static/growthcenter/shopify_magic_overview.pdf"},"shopify_magic_two":{"href":"https://www.shopify.com/blog/ai-product-descriptions"},"shopify_inbox_one":{"href":"https://www.shopify.com/inbox?itcat=coreblog\u0026itterm=shopify-inbox-cta"},"b2b_ecommerce":{"href":"https://www.shopify.com/plus/solutions/b2b-ecommerce?itcat=coreblog\u0026itterm=shopify-b2b-cta"},"shopify_pos_one":{"href":"https://www.shopify.com/pos?itcat=coreblog\u0026itterm=shopify-pos-cta"},"shopify_pos_two":{"href":"https://www.shopify.com/pos?itcat=coreblog\u0026itterm=shopify-pos-cta"},"shopify_managed_markets":{"href":"https://www.shopify.com/international/managed"},"shopify_partners":{"href":"https://www.shopify.com/partners/directory"},"shopify_affiliates":{"href":"https://www.shopify.com/affiliates"},"shopify_ar":{"href":"https://www.shopify.com/ar"},"loyalty_apps":{"href":"https://apps.shopify.com/categories/store-management-customer-accounts-loyalty-and-rewards"}}},"shareImage":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/how_20to_20start_20an_20online_20store.png?v=1727209374","availableRegions":["zh-CN","en-CA","en-GB","en-AU","en-ID","en-NZ","en-ZA","en-NG","en-PH","en-SG","en-HK","en-IE","en-MY"],"popularArticles":[{"title":"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利","tags":[" 新手上路"],"handle":"make-money-on-tiktok","imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024","imageAltText":"海外抖音赚钱","modifiedAt":"2021-12-03"},{"title":"跨境电商选品策略与方法，好的选品是成功的一半","tags":["新手上路"],"handle":"product-ideas-for-cross-border-ecommerce","imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024","imageAltText":"跨境电商选品","modifiedAt":"2021-12-18"},{"title":"如何开设一家 Shopify 商店：分步指南","tags":["新手上路"],"handle":"start-online-store","imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_368d967b-8ce5-4578-b43a-34ea7d402e9e.png?format=webp\u0026v=1617439943\u0026width=1024","imageAltText":"Shopify商店指南","modifiedAt":"2021-04-08"},{"title":"独立站助力品牌升级，引领商家出海新方向","tags":["新手上路"],"handle":"self-built-store","imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_814b3b9e-5644-408c-8680-13d8bed1e6b0.png?format=webp\u0026v=1625295309\u0026width=1024","imageAltText":"国内商家通过跨境电商独立站对接全球消费者","modifiedAt":"2021-07-06"},{"title":"Shopify 是什么？官方科普贴带你了解独立站明星之选","tags":["新手上路"],"handle":"introduction-to-shopify","imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024","imageAltText":"shopify是什么","modifiedAt":"2022-03-31"},{"title":"速卖通是什么？最新最全速卖通简介与入驻指南！","tags":["新手上路"],"handle":"the-definitive-guide-to-dropshipping-with-aliexpress","imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024","imageAltText":"速卖通","modifiedAt":"2021-06-18"},{"title":"商业计划书范本：创建项目计划的实用框架","tags":["新手上路"],"handle":"business-plan-template","imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024","imageAltText":"商业计划书","modifiedAt":"2021-11-26"},{"title":"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品","tags":[" 新手上路"],"handle":"12-things-to-sell-on-shopify-other-than-products","imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024","imageAltText":"虚拟产品","modifiedAt":"2022-03-01"}],"hreflangs":[{"tagName":"link","rel":"alternate","hreflang":"zh-CN","href":"https://www.shopify.com/zh/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-CA","href":"https://www.shopify.com/ca/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-GB","href":"https://www.shopify.com/uk/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-AU","href":"https://www.shopify.com/au/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-ID","href":"https://www.shopify.com/id/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-NZ","href":"https://www.shopify.com/nz/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-ZA","href":"https://www.shopify.com/za/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-NG","href":"https://www.shopify.com/ng/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-PH","href":"https://www.shopify.com/ph/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-SG","href":"https://www.shopify.com/sg/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-HK","href":"https://www.shopify.com/hk/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-IE","href":"https://www.shopify.com/ie/blog/start-online-store"},{"tagName":"link","rel":"alternate","hreflang":"en-MY","href":"https://www.shopify.com/my/blog/start-online-store"}],"url":"https://www.shopify.com/zh/blog/start-online-store","canonicalUrl":"https://www.shopify.com/zh/blog/start-online-store","rootDomain":"shopify.com","experimentVariationId":"","realCountryCode":"SG","geoCountryCode":"","regionCode":"","site":{"domain":"zh.shopify.com","countryCode":"US","hreflang":"zh-Hans","locale":"zh-CN","currencyCode":"USD","features":["adword_credits","blog","chip_swipe_reader","ebay","facebook_instagram","google","limited_pages","lite_plan","starter_plan","plus","localized_help_center","payments_online","payments_swipe","pos","pos_retail","shipping","sitemap_blog","sitemap_tools","google_buy","global_page_title","retail"],"pathPrefix":"zh","languageCode":"zh-Hans"},"fileRoutePath":"/blog/$article","regions":[{"domain":"zh.shopify.com","href":"https://www.shopify.com/au/blog/start-online-store","hreflang":"en-AU","label":"Australia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/be-de","hreflang":"de-BE","label":"Belgium","lang":"de","base":false,"selector":false,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/be-en","hreflang":"en-BE","label":"Belgium","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/be-fr","hreflang":"fr-BE","label":"Belgium","lang":"fr","base":false,"selector":false,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/be","hreflang":"nl-BE","label":"Belgium","lang":"nl","base":false,"selector":true,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/br/blog/start-online-store","hreflang":"pt","label":"Brasil","lang":"pt","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/ca/blog/start-online-store","hreflang":"en-CA","label":"Canada (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/ca-fr","hreflang":"fr-CA","label":"Canada (Français)","lang":"fr","base":false,"selector":true,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/cz/blog/start-online-store","hreflang":"cs","label":"Česká republika","lang":"cs","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/co","hreflang":"es-CO","label":"Colombia","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/dk/blog/start-online-store","hreflang":"da","label":"Danmark","lang":"da","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/dk-en","hreflang":"en-DK","label":"Denmark","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/de/blog/start-online-store","hreflang":"de","label":"Deutschland","lang":"de","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/es-es","hreflang":"es-ES","label":"España","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/es/blog/start-online-store","hreflang":"es","label":"Español (Intl.)","lang":"es","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/fr/blog/start-online-store","hreflang":"fr","label":"France","lang":"fr","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/hk-en/blog/start-online-store","hreflang":"en-HK","label":"Hong Kong SAR","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/in/blog/start-online-store","hreflang":"en-IN","label":"India","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/id/blog/start-online-store","hreflang":"en-ID","label":"Indonesia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/ie/blog/start-online-store","hreflang":"en-IE","label":"Ireland","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/it/blog/start-online-store","hreflang":"it","label":"Italia","lang":"it","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/my/blog/start-online-store","hreflang":"en-MY","label":"Malaysia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/mx","hreflang":"es-MX","label":"México","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/nl/blog/start-online-store","hreflang":"nl","label":"Nederland","lang":"nl","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/nz/blog/start-online-store","hreflang":"en-NZ","label":"New Zealand","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/ng/blog/start-online-store","hreflang":"en-NG","label":"Nigeria","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/no/blog/start-online-store","hreflang":"nb","label":"Norge","lang":"nb","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/no-en","hreflang":"en-NO","label":"Norway (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/ph/blog/start-online-store","hreflang":"en-PH","label":"Philippines","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/pl/blog/start-online-store","hreflang":"pl","label":"Polska","lang":"pl","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/pt/blog/start-online-store","hreflang":"pt-PT","label":"Portugal","lang":"pt-PT","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/sg/blog/start-online-store","hreflang":"en-SG","label":"Singapore","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/za/blog/start-online-store","hreflang":"en-ZA","label":"South Africa","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/fi/blog/start-online-store","hreflang":"fi","label":"Suomi","lang":"fi","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/se/blog/start-online-store","hreflang":"sv","label":"Sverige","lang":"sv","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/tr/blog/start-online-store","hreflang":"tr","label":"Türkiye","lang":"tr","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/uk/blog/start-online-store","hreflang":"en-GB","label":"United Kingdom","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/blog/start-online-store","hreflang":"en","label":"USA","lang":"en","base":true,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/th/blog/start-online-store","hreflang":"th","label":"ไทย","lang":"th","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/kr/blog/start-online-store","hreflang":"ko","label":"대한민국","lang":"ko","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/tw","hreflang":"zh-Hant-TW","label":"台灣","lang":"zh-Hant","base":false,"selector":true,"isActive":false,"published":false},{"domain":"zh.shopify.com","href":"https://www.shopify.com/jp/blog/start-online-store","hreflang":"ja-JP","label":"日本","lang":"ja","base":false,"selector":true,"isActive":false,"published":true},{"domain":"zh.shopify.com","href":"https://www.shopify.com/zh/blog/start-online-store","hreflang":"zh-Hans","label":"简体中文","lang":"zh-Hans","base":false,"selector":true,"isActive":true,"published":true}],"enPath":"/blog/start-online-store","handle":"blog-article","geoPricingIsEnabled":false,"editMode":false,"translations":{"zh":{"pages/blog/blogSubNav":{},"pages/blog/$article/content":{},"pages/blog/$article/ctas":{},"pages/blog/$article/guide_ctas":{},"pages/blog/$article/theme_promotion_ctas":{},"pages/blog/$article/settings":{},"forms":{},"global":{}},"zh-CN":{"pages/blog/$article/ctas":{},"pages/blog/$article/theme_promotion_ctas":{},"pages/blog/$article/settings":{},"pages/blog/$article/content":{"argoPlaceholder":"0","articleMetaTitle":"{{title}} ({{year}})","articleNavigation":{"title":"在这一页","bannerTitle":"立即开创您的在线业务。","bannerSubTitle":"完全免费。","bannerHint":"免费试用 Shopify，无需提供信用卡信息。","downloadPDFExperiment":{"text":"请求信息"}},"subscribeBanner":{"title":"随时掌握 Shopify 最新动态","description":"免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。","placeholder":"输入电子邮件地址","buttonText":"订阅","hint":"输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。","successMessage":{"heading":"感谢您的订阅！","contentHtml":"请检查您的电子邮件以获取说明。"}},"keepUpWithTerms":{"title":"创业家通讯","description":"加入数百万自主创业家的行列，直接在您的收件箱中接收商业资源、技巧和励志故事。","hint":"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。继续操作即表示您同意\u003ca href=\"{{site, url(path: '/legal/terms', locale: 'en')}}\" target='_blank'\u003e服务条款\u003c/a\u003e以及\u003ca href=\"{{site, url(path: '/legal/privacy', locale: 'en')}}\" target='_blank'\u003e隐私政策\u003c/a\u003e。"},"popularPostsTitle":"热门文章","subscribe":{"errors":{"email":"请输入有效的电子邮件地址。"},"guidesCta":{"submit":"获取更新","success":{"heading":"感谢您的订阅。","subhead":"您将很快开始收到免费的营销技巧和资源。与此同时，您可以开始免费试用 Shopify 来打造您的专属商店。","cta":"开始使用"},"error":"出现错误，请稍后重试。"}},"readMoreLinks":{"title":"阅读详细内容"},"relatedArticle":{"title":"相关文章"},"partnersSignup":{"service_partner":{"heading":"加入 Shopify 合作伙伴计划，促进您的业务增长","content":"无论您是提供营销、定制服务还是网站设计和开发服务，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、促进业务增长的各种工具，以及充满激情的商业社区。","cta":"注册"},"app_developer":{"heading":"为 Shopify 商家构建应用","content":"无论您是要为 Shopify App Store 构建应用、提供自定义应用开发服务，还是想寻找扩大用户群的方法，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得教育资源、开发人员预览环境，以及赚取定期收入分成的机会。","cta":"注册"},"affiliate":{"heading":"加入 Shopify 联盟","content":"通过您的推广，在世界各地激发创业家精神。无论您是 Shopify 合作伙伴计划的现有合作伙伴还是新成员，都可以申请加入 Shopify 联盟，并通过将客户推荐到 Shopify 来赚取佣金。","cta":"立即申请"},"general":{"heading":"加入 Shopify 合作伙伴计划，促进您的业务增长","content":"无论您是提供网页设计和开发服务，还是想为 Shopify App Store 构建应用，Shopify 合作伙伴计划都将为您的成功提供助力。免费加入并获得赚取收入分成的机会、开发人员预览环境和教育资源。","cta":"注册"}},"authorSection":{"headingHtml":"分享文章","updated":"最后更新：","byAuthor":"\u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e","byAuthor_withLink":"\u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e","reviewed":"审校：","written":"撰稿：","updatedBy":"最后更新："},"articleHeader":{"blogLink":{"text":"blog"}},"hero":{"heading":"立即使用 Shopify 开展销售","subhead":"立即开始免费试用 Shopify，然后使用这些资源引导您完成每个步骤。","image":{"alt":"替代文本"},"button":{"href":"{{deeplinkFreeTrial}}","text":"开始免费试用"},"lightButton":{"href":"/","text":"详细了解"},"pricingButton":{"text":"查看套餐","href":"/pricing"},"treatment":{"heading":"下一个大企业家就是您！","subhead":"免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具和服务。","text":"详细了解","href":"/"},"treatment_2":{"heading":"将您梦想中的业务变为现实","subhead":"Shopify 拥有您建立、经营和扩展业务所需的一切。只等您踏出第一步。","text":"详细了解","href":"https://help.shopify.com/en/manual/intro-to-shopify"},"whatIsShopifyVideoExp":{"text":"了解 Shopify","href":"https://www.youtube.com/watch?v=X4lXu4TaS-A","embedVideoId":"X4lXu4TaS-A"}},"subscription":{"heading":"随时掌握 Shopify 最新动态","subhead":"订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。","disclaimer":"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。","conversionCta":{"text":"订阅","emailPlaceholder":"在此处输入电子邮件地址","successMessage":{"heading":"感谢您的订阅！","contentHtml":"请检查您的电子邮件以获取说明。"}}},"latestArticles":{"heading":"Shopify 最新动态","link":{"text":"查看全部"}},"sellAnywhere":{"headingHtml":"使用 Shopify 开展全渠道销售","subheadHtml":"随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。","button":{"text":"开始免费试用","href":"{{deeplinkFreeTrial}}"},"disclaimerHtml":"免费试用 Shopify，无需提供信用卡信息。"},"textCta":{"href":"{{deeplinkFreeTrial}}","text":"点击此处，立即使用 Shopify 开始在线销售"},"rightColSideBannerTitle":"利用 POS，把握所有销售商机。","citation":{"header":"来源"},"aiSummary":{"buttonText":"AI 摘要"},"getInTouchBanner":{"title":"\u003ctitle\u003e获得独特的 POS，享受\u003chighlight\u003e更多\u003c/highlight\u003e便利\u003c/title\u003e","buttonText":"联系我们","imageAlt":"联系我们"}},"forms":{"webinar":{"error_heading":"抱歉，我们在完成您的注册时遇到了一些问题。","error_message_html":"请发送电子邮件至 \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e 或稍后重试。","name":{"label":"全名","error":"请输入您的全名"},"email":{"label":"公司电子邮件地址","error":"请输入有效的电子邮件地址"},"phone":{"label":"公司电话号码","error":"请输入您的公司电话号码"},"title":{"label":"职位名称","error":"请输入您的职位名称"},"company":{"label":"公司名","error":"请输入您的公司名称"},"website":{"label":"网站 URL","error":"请输入您的网站 URL"},"annualRevenue":{"label":"年收入额","error":"请输入您的公司年收入额","options":{"DEFAULT":"单选","UNKNOWN":"不知道","UNDER_1M":"100 万美元及以下","BETWEEN_1M_30M":"100 万 - 3000 万美元","BETWEEN_30M_100M":"3000 万 - 1 亿美元","OVER_100M":"1 亿美元以上"}},"annualOfflineRevenue":{"label":"线下年收入额","error":"请输入您的公司线下年收入额","options":{"DEFAULT":"单选","UNDER_250K":"0 到 250,000 美元","BETWEEN_250K_500K":"250,000 到 500,000 美元","BETWEEN_500K_1M":"500,000 到 1,000,000 美元","BETWEEN_1M_10M":"1,000,000 到 10,000,000 美元","OVER_10M":"10,000,000 美元以上"}},"marketingCommunicationConsent":{"label":"我同意接收 Shopify 和提供此资源的合作伙伴发送的推广信息。我知道我可以随时退订。更多信息详见我们的\u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003e隐私政策\u003c/a\u003e。"},"thanks":{"heading":"感谢您的注册！","subheading":"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。","subheading_onehourbefore":"活动的观看链接即将通过电子邮件发送给您。","subheading_after":"请检查您的电子邮件，获取视频录像的链接。","message":"添加到日历"}},"event":{"thanks":{"heading":"感谢您的注册！","subheading":"期待与您见面！","message":"添加到日历"}},"contact":{"thanks":{"heading":"谢谢","message":"Shopify Plus 销售专家会尽快与您联系。"},"callUs":{"heading":"想要更快开始聊天？致电我们。","message":"周一到周五上午 9 点到下午 6 点 (ET)","button":"1-844-686-1946"}},"resource":{"thanks":{"heading":"感谢您关注此资源","download_button_label":"立即下载"}},"submit":{"label":"提交","label_submitting":"正在提交…"},"lead":{"error_heading":"抱歉，我们在完成您的注册时遇到了一些问题。","error_message_html":"请发送电子邮件至 \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e 或稍后重试。","name":{"label":"全名","error":"请输入您的全名"},"email":{"label":"公司电子邮件地址","error":"请输入有效的电子邮件地址"},"phone":{"label":"公司电话号码","error":"请输入您的公司电话号码"},"title":{"label":"职位名称","error":"请输入您的职位名称"},"company":{"label":"公司名","error":"请输入您的公司名称"},"website":{"label":"网站 URL","error":"请输入您的网站 URL"},"marketingCommunicationConsent":{"label":"我同意接收 Shopify 和提供此资源的合作伙伴发送的推广信息。我知道我可以随时退订。更多信息详见我们的\u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003e隐私政策\u003c/a\u003e。","disclaimer":"提交此表单，即表示您同意接收关于 Shopify 产品和服务的推广信息。您可以随时点击电子邮件底部的链接来取消订阅。"},"revenueRanges":{"options":{"DEFAULT":"单选","GETTING_STARTED":"刚刚起步"}},"annualOnlineRevenueRange":{"label":"线上年收入额","error":"请输入您公司的线上年收入额"},"annualOfflineRevenueRange":{"label":"实体店年收入额","error":"请输入您公司的实体店年收入额"},"locations":{"label":"当前零售地点数量","error":"请选择您当前的零售地点数量 ","options":{"DEFAULT":"单选","ONE":"1 个","TWO_TO_THREE":"2 至 3 个","FOUR_TO_TEN":"4 至 10 个","ELEVEN_TO_TWENTY":"11 至 20 个","TWENTY_ONE_TO_TWO_HUNDRED":"21 至 200 个","TWO_HUNDRED_PLUS":"200 个以上","NO_LOCATIONS":"无零售地点","OPENING_SOON":"即将开业"}},"jobTitle":{"label":"职位名称","error":"请输入您的职位名称"},"city":{"label":"城市","error":"请输入您的城市"},"state":{"label":"州/省","error":"请选择您所在的州/省"},"country":{"label":"国家/地区","error":"请选择您的国家/地区","defaultCountryOption":"单选"},"dietaryRestrictions":{"label":"请注明饮食限制/食物过敏","optional":"可选填","options":["不含乳制品","不含麸质","清真","犹太洁食","不含乳糖","坚果过敏","贝类","纯素","素食","其他"],"textFieldLabel":"其他","error":"请输入您的饮食限制"},"accessibilityNeeds":{"label":"如果您有任何无障碍要求，请告知我们","optional":"可选填","options":["听力","哺乳室","移动能力","视力","其他"],"textFieldLabel":"其他","error":"请输入您的无障碍要求"}},"argoTrigger":0},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"最后一步：填写该表格，点击下方按钮，马上领取该攻略。","disclaimer":"为避免一切形式的垃圾广告邮件，我们将会保证您邮箱地址的私密性与安全性。"},"products":{"heading":"免费领取选品攻略：如何为自己的在线商店寻找一款可盈利的产品","content":"为打造自己的品牌激动不已，却不知从何入手？这部完整攻略教你如何寻找高销售潜力的最新趋势产品。","cta":"立即获取免费攻略","modal_headline":"《选品攻略》将直接发送至您的邮箱。"},"trust":{"heading":"免费领取：Shopify 商店信任清单","content":"Shopify 研发团队对北美消费者进行一系列深入采访，以分析在线消费时客户信任的形成过程。该清单是对这些调查分析的总结，旨在帮助企业主了解在线商店体验中有助于建立客户信任的重要环节，以及需要避免的客户信任误区。","cta":"立即获取清单","modal_headline":"《Shopify 商店信任清单》将直接发送至您的邮箱。"},"seo":{"heading":"免费下载：电商SEO 清单","content":"想让自己的网站在搜索结果中排名靠前？现在就来领取一份免费SEO清单吧。","cta":"立即领取免费攻略","modal_headline":"《电商SEO 清单》将直接发送至您的邮箱。"}}},"pages/blog/blogSubNav":{"argoPlaceholder":"0","subNav":{"title":"博客","pageTitle":"菜单","overviewText":"主页","links":{"findIdea":"寻找灵感","starting":"业务起步","marketing":"营销","latest":"最新文章","moreTopics":"更多","sellOnline":"在线销售","businessIdeas":"商业构想"},"subLinks":{"guides":"指南","shopify-master":"Shopify 播客","founder-stories":"创始人故事","how-to-sell-online":"电子商务商业技巧","productsToSell":"可售产品","dropshipping":"代发货","caseStudies":"案例分析","entrepreneurship":"创业","see-all-topics":"查看全部主题"}}},"global":{"argoPlaceholder":"2","ariaLabels":{"close":"关闭","carousel":{"name":"轮播","slide":"幻灯片","xOfY":"第 {x} 页，共 {y} 页","play":"播放轮播","pause":"暂停轮播"},"footer":{"regionsNav":"区域导航","regionsClose":"关闭区域导航","newWindow":"在新窗口中打开外部网站"},"header":{"mobileNavMenu":"菜单","mainNav":"主导航","secondaryNav":"相关页面","skipToContent":"跳至内容"},"headerLight":{"dismissIcon":"忽略横幅"},"learnMore":"详细 了解{title}","link":{"external":"外部来源：","newWindow":" （在新窗口中打开）","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"logo","modal":{"close":"关闭模态窗口","pip":"画中画"},"next":"下一页","previous":"上一页","current":"当前","pagination":{"previous":"上一页","next":"下一页"},"shopifyLogo":"Shopify logo","shopifyPartnersLogo":"Shopify 合作伙伴 logo","testimonial":{"controls":"浏览客户推荐语","plural":"客户推荐语","next":"下一则推荐语","previous":"上一则推荐语","play":"播放推荐语","pause":"暂停推荐语"},"videoModal":"视频","video":{"play":"播放视频","pause":"暂停视频"}},"incentivesPromoBanner":{"app_store_credit":"\u003ca href=\"{{signupUrl}}\"\u003e加入 Shopify 即可获得 50 美元（可在 Shopify App Store 中使用）。\u003c/a\u003e\u003ca id=\"incentivesTermsLink\" target=\"_blank\" data-component-name=\"acquisition-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003e须遵守适用条款\u003c/a\u003e","gpv_acquisition_incentive_flag":"立即加入，在开展销售的前六个月可获得高达 \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003e5,000 美元的现金折扣\u003c/a\u003e。","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003e须遵守适用条款\u003c/a\u003e","subscriptionIncentive":"特别优惠：畅享 POS Pro 六个月，每月仅需 {{incentivePrice}}","spRateIncentive":"前 {{length}} 月信用卡面对面销售交易可享手续费优惠 {{rate}}%，最高 {{gpvLimit}} 美元。","spRateIncentiveTerms":"须遵守适用条款","cardReaderDiscountIncentive":"选择套餐即可领取免费读卡器。","cardReaderDiscountIncentiveTerms":"须遵守适用条款"},"gmv_rewards":"\u003ca href=\"{{signupUrl}}\" style=\"text-decoration: none; font-size: 16px\"\u003e\u003cb\u003e优惠：赚取总销售额的 1%\u003c/b\u003e 作为订阅抵扣额，最高可达 {{maxPayoutCap}}。\u003c/a\u003e \u003ca id=\"incentiveLearnMoreLink\" href=\"{{learnMore}}\" style=\"font-size: 16px\"\u003e详细了解\u003c/a\u003e"},"cookiesNotice":{"acceptAllButtonText":"全部接受","activeConsentContentHtml":"我们的 Cookie（和其他类似技术）具有多种用途，包括改善您在我们网站上的体验以及广告和分析。点击“全部接受”以接受这些用途。阅读我们的 \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie 政策\u003c/a\u003e了解更多信息。","buttonText":"确定","contentHtml":"Shopify 使用 Cookie 提供必要的网站功能并改进您的体验。使用我们的网站即表示您同意我们的\u003ca href=\"{{legalPrivacyPath}}\"\u003e隐私政策\u003c/a\u003e和 \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie 政策\u003c/a\u003e。","rejectAllButtonText":"全部拒绝"},"countries":{"au":"澳大利亚","be":"比利时","br":"巴西","ca":"加拿大","cn":"中国","co":"哥伦比亚","cz":"捷克共和国","dk":"丹麦","en":"美国","es":"西班牙","de":"德国","fi":"芬兰","fr":"法国","gb":"英国","hk":"中国香港特别行政区","id":"印度尼西亚","ie":"爱尔兰","in":"印度","it":"意大利","jp":"日本","kr":"韩国","my":"马来西亚","mx":"墨西哥","ng":"尼日利亚","nl":"荷兰","no":"挪威","nz":"新西兰","ph":"菲律宾","pl":"波兰","pt":"葡萄牙","se":"瑞典","sg":"新加坡","th":"泰国","tr":"土耳其","tw":"中国台湾","vn":"越南","za":"南非"},"downloadApp":{"androidAlt":"到 Google Play 下载 Shopify 应用","androidUrl":"https://shopify.com/install/android","iosAlt":"到 Apple App Store 下载 Shopify 应用","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"扫描二维码下载","qrTitle":"扫描安装"},"downloadposApp":{"androidAlt":"到 Google Play 下载 Shopify POS 移动应用","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"到 Apple App Store 下载 Shopify POS 移动应用","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"扫描二维码下载","qrTitle":"扫描或点击下方安装"},"forms":{"fields":{"country":{"label":"国家/地区","placeholder":"单选","error":"请选择国家/地区"}}},"globalNav":{"applyText":"申请抢先体验","applyTextPlain":"申请体验","getStarted":"开始使用","headerPdfCta":"下载文档","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"登录并开始使用","loginText":"登录","loginUrl":"/login","signinText":"登录","signupText":"开始免费试用","signupTextFree":"免费注册","signupTextPlain":"注册","searchText":"搜索","searchPlaceholder":"输入您正在查找的内容","searchPlaceholderMobile":"搜索","signUpButtonText":"联系我们","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"面向创业家和中小型企业的平台","plus":"Plus","plusDesc":"适合持续增长的数字品牌的商务解决方案","enterprise":"企业版","enterpriseDesc":"面向全球最大型品牌的解决方案"}},"showLess":"收起","showMore":"展开","home":"{{home}}","learnMore":"详细了解","plans":{"pricingFaqAnswerWithDiscount":"如果您选择 Basic、Shopify 或 Advanced 套餐，我们将为其年度订阅提供 25% 的折扣。如果您选择 3 年期 Shopify Plus 套餐，我们将提供月度折扣和较低的在线可变平台费。"},"sell":{"header":"了解您的选项","title":"能够帮助您销售 {{vertical}} 的应用","subheading":"其他商家在使用的一些热门应用","seeRecommendedApps":"查看更多推荐应用","by":"作者：{{partner}}"},"shopify":"Shopify","pagination":{"page":"页面"},"signup":{"buttonText":"开始免费试用","plusButtonText":"联系我们","buttonText_fr":"推出您的商店","label":"电子邮件地址","placeholder":"输入您的电子邮件地址","disclaimerHtml":"免费试用 Shopify {{trialLength}} 天，无需提供信用卡信息。输入您的电子邮件地址，即表示您同意接收来自\u0026nbsp;Shopify 的营销电子邮件。","disclaimerNoLengthHtml":"无需提供信用卡信息。输入您的电子邮件地址，即表示您同意接收来自\u0026nbsp;Shopify 的营销电子邮件。","testimonialButtonText":"免费试用 Shopify {{trialLength}} 天","freeTrialCtaHtml":"免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具和服务。","signupPaidTrialPromo":{"default_one":"免费试用 {{trialLength}} 天，试用期结束后首月只需 {{paidTrialAmount}}。","default_other":"免费试用，试用期结束后前 {{count}} 个月只需 {{paidTrialAmount}}/月。","disclaimer":"输入您的电子邮件地址即表示您同意接收来自 Shopify 的营销电子邮件。","disclaimerNoEmail_one":"还没有 Shopify 商店？\u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003e免费试用，试用期结束后首月只需 {{paidTrialAmount}}/月。\u003c/a\u003e","disclaimerNoEmail_other":"还没有 Shopify 商店？\u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003e免费试用，试用期结束后前 {{count}} 个月只需 {{paidTrialAmount}}/月。\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"电子邮件","url":"mailto:"}},"tableOfContents":"目录","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"出现错误，请稍后重试","emailFormat":"电子邮件格式不正确"},"successMessage":"完成","placeholder":"输入您的电子邮件地址","buttonText":"注册"},"editionsEyebrow":{"text":"Shopify Editions | 2024 年夏现已上线"},"sectionErrorBoundary":{"message":"由于技术问题，此内容无法加载"},"nav":{"about":"关于 Shopify","academy":"Shopify Academy","allFeatures":"所有功能","allProducts":"所有产品","allProductsDescription":"探索所有 Shopify 产品和功能","appStore":"查找企业应用","appStoreDescription":"Shopify App Store","b2b":"批发和直销","b2bDescription":"B2B（企业对企业）","balance":"Balance","banking":"银行","billPay":"账单支付","blog":"博客","blogEnterprise":"企业博客","blogMerchants":"商家博客","blogRetail":"零售博客","borrowing":"借贷","branding":"品牌营销","brandingDescriptionV2":"从零开始打造您的品牌","brandingFlyoutDescription":"打造专业的品牌形象，让客户与您的业务建立联系","build":"打造","burst":"免费的图库照片","businessEncyclopedia":"商业百科全书","businessFunding":"安全的商业融资","businessFundingDescription":"Shopify Capital","businessGrowth":"业务增长","businessGrowthDescription":"扩大业务规模","businessNameGenerator":"公司名字生成器 ","businessPlanTemplate":"商业计划模板","businessTypes":"业务类型","buyButton":"Buy Button","buyButtonDescription":"将现有网站或博客转变为在线商店","buyButtonSubnav":"详细了解 Buy Button","capital":"融资","capitalLoansAndCashAdvances":"大型零售商融资","capitalSmallBusiness":"小型企业融资","cdiscount":"Cdiscount","changelog":"更改日志","changelogDescription":"近期更新的信息来源","checkout":"结账","checkoutDescription":"提供便捷顺畅的结账体验","checkoutDescriptionV2":"世界一流的结账服务","checkoutV2":"为客户结账","commerceComponents":"企业版","commerceComponentsDescription":"面向全球最大型品牌的解决方案","community":"社区","communityEvents":"社区活动","compareToPlus":"与 Plus 比较","compass":"业务课程","compassDescription":"向久经考验的专家学习取经","calculator":"成本计算器","credit":"抵扣额","ctaAlt":"免费试用","docs":"文档","customerInsights":"了解您的受众","customerInsightsDescription":"获得客户洞察","customization":"自定义","domains":"域名","domainsAndHosting":"拥有您自己的域名","domainsAndHostingDescription":"域名和托管","dropshipping":"代发货","ecommerce":"在线商店","ecommerceDescription":"在线商店编辑器","ecommerceSeo":"电子商务 SEO","ecommerceSeoDescription":"提升您的搜索排名","ecommerceV2":"创建您的网站","editions":"Editions","editionsAll":"所有 Editions","editionsAllDescription":"过往 Shopify Editions 存档","editionsCurrent":"24 年冬 Edition","editionsLast":"24 年夏 Edition","editionsLastDescription":"超过 100 项最新的产品更新","emailMarketing":"电子邮件营销","encyclopedia":"百科","essentialTools":"基本工具","examples":"示例","exchange":"待售网站","experts":"专家","facebook":"Facebook Shops","facebookAds":"Facebook 广告","facebookInstagram":"Facebook \u0026 Instagram","faq":"常见问题解答","features":"功能","financesManagement":"管理财务并获取融资","financesManagementDescription":"Shopify Finance","flow":"电子商务自动化","flowDescription":"Shopify Flow","flowV2":"自动化运行您的业务","forums":"Shopify 社区","founderStories":"创始人故事","founderStoriesDescription":"向成功的商家学习取经","fraudProtection":"欺诈防护","freeBusinessTools":"探索免费业务工具","freeBusinessToolsDescription":"用于业务运营的工具","freeTools":"免费工具","fulfillment":"发货","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"将发货和退货外包出去","getStarted":"开始免费试用","getInTouch":"联系我们","google":"Google","googleSmart":"Google","googleYoutube":"Google \u0026 YouTube","guides":"指南","hardware":"硬件","hardwareStore":"硬件商店","helpAndSupport":"帮助和支持","helpAndSupportDescription":"获取全天候支持","helpCenter":"帮助中心","howToGuides":"操作指南","howToGuidesDescription":"阅读深入的业务指南","impressumGenerator":"版本说明生成器","inbox":"业务聊天","inboxDescription":"将访客转化为客户","inboxDescriptionV2":"Shopify Inbox","inboxV2":"与客户聊天","instagram":"Instagram","installments":"分期付款","internationalSales":"国际销售","internationalSalesDescription":"面向全球销售","inventoryOrderManagement":"管理您的库存和订单","inventoryOrderManagementDescription":"库存和订单管理","joinNow":"立即加入","learn":"学习","lending":"借贷","linkInBioTool":"“个人简介链接”工具","login":"登录","logoMaker":"logo 制作器","manage":"管理","manageEverything":"管理一切事宜","manageYourBusiness":"管理您的业务","manageYourBusinessDescription":"跟踪销售、订单和分析","market":"市场","marketDescription":"推广业务","marketDescriptionV2":"触达和留住客户","marketing":"营销","marketingAutomation":"营销自动化","marketingDescription":"制定营销计划","marketingTools":"营销工具","marketingToolsDescription":"广告、电子邮件宣传活动等等","marketplaces":"在线市场","markets":"跨境电商","marketsDescription":"使用跨境销售工具，打入新市场，触达更多客户","measureYourPerformance":"衡量效果","measureYourPerformanceDescription":"分析和报告","midMarket":"中型市场","migrateToShopify":"迁移到 Shopify","migrateToShopifyDescription":"与其他平台比较","mobileApp":"移动应用","mobileAppDescription":"实时响应","moneyManagement":"更快收款","moneyManagementDescription":"Shopify Balance","more":"更多","newsroom":"新闻中心","newsroomDescription":"所有公司新闻和新闻发布","onlineFlyoutDescription":"寻找域名、浏览图库并扩大自己的品牌影响力","onlinePresence":"在线形象","onlineStoreDescription":"使用电商网站进行在线销售","omnichannel":"全渠道销售","orderManagementAndFulfillment":"订单管理与配送","overview":"概览","partners":"合作伙伴","payments":"付款处理","paymentsDescription":"设置付款表单","paymentsOverview":"概览","paymentsV2":"接受在线付款","pillarDropdownCta":"开始使用","ping":"Shopify Ping","plus":"Plus","plusPricing":"Plus 定价","podcasts":"播客","pointOfSale":"POS","pointOfSaleDescription":"POS（销售终端）","pointOfSaleV2":"线下销售","popularTopics":"热门主题","pos":"Shopify POS","posPricing":"POS 定价","posSystemSmallBusiness":"小型企业 POS","posMultiStore":"多商店 POS","posInventorySystem":"POS 库存系统","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"POS 应用","posSoftware":"POS 软件","pricing":"定价","pricingOverview":"定价概述","productSourcing":"产品采购","productSourcingDescription":"寻找适合销售的产品","productsToSell":"待售产品","qrCodeGenerator":"二维码生成器","rakuten":"Rakuten","research":"研究","resources":"资源","retail":"零售 POS","retailDescription":"在零售店、快闪店及其他场所卖货","salesChannels":"销售渠道","salesChannelsDescription":"触达数百万购物者并提升销售额","salesChannelsDescriptionV2":"社交和市场渠道","salesChannelsV2":"跨渠道销售","segmentation":"客户群","sell":"销售","sellEverywhere":"开展全渠道销售","sellOnline":"在线销售","sellOnlineDescription":"拓展在线业务","sellYourProducts":"销售您的产品","sellYourProductsDescription":"线上或线下销售","shipping":"发货","shippingDescription":"发货更快","shippingDescriptionV2":"Shopify Shipping","shippingV2":"发货更快","inventoryDescription":"库存管理","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Shopify 博客","shopifyBlogDescription":"商业策略建议","shopifyCaseStudies":"案例分析","shopifyCaseStudiesDescription":"向成功的商家学习取经","shopifyComparison":"Shopify 比较","shopifyComparisonDescription":"与其他平台比较","shopifyMigration":"迁移到 Shopify","shopifyMigrationDescription":"迁移检查清单、指南和工具","shopifyDevelopers":"Shopify 开发人员","shopifyDevelopersDescription":"借助 Shopify 强大的 API 进行开发","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"全新的创新 Shopify 产品","shopifyEmail":"培养客户","shopifyEmailDescription":"Shopify Email","shopifyFinance":"Shopify Finance","shopifyGold":"企业版","shopifyOnlineStore":"Shopify 在线商店","shopifyPlus":"企业版","shopifyPlusDescription":"适合持续增长的数字品牌的商务解决方案","shopifyPointOfSale":"Shopify POS","shopifySite":"shopify.com","shopifyVsBigCommerce":"Shopify 与 BigCommerce 对比","shopifyVsSalesforce":"Shopify 与 Salesforce 对比","shopifyVsSquare":"Shopify 与 Square 对比","signup":"注册","social":"社交媒体","socialDescription":"社交媒体集成","socialMediaStrategy":"社交媒体策略","socialMediaStrategyDescription":"在社交中达成交易","socialV2":"通过社交媒体进行营销","solutions":"解决方案","staffManagement":"员工管理","start":"开店","startYourBusiness":"创业开店","startYourBusinessDescription":"打造您的品牌","stockPhotography":"图库照片","storeSetup":"商店设置","storeSetupDescription":"使用 Shopify 强大的功能开始卖货","storeThemes":"商店模板","storeThemesDescription":"自定义您的商店","successStories":"成功故事","tax":"税款","termLoans":"定期贷款","themeStore":"模板商店","themes":"模板","tiktok":"TikTok","upgradeToPlus":"升级到 Plus","videos":"视频","walmart":"Walmart Marketplace","waysToSell":"销售方式","webAddress":"域名","websiteBuilder":"建站工具","whatIsShopify":"什么是 Shopify？","whatIsShopifyDescription":"我们的商务平台是如何运作的","whatsNew":"最新动态","youtube":"YouTube"},"footer":{"about":"关于我们","aboutShopify":"关于 Shopify","accessibility":"辅助功能","affiliateProgram":"联盟计划","affiliates":"联盟","apiDocs":"API 文档","appDemo":"应用演示","appDeveloperProgram":"应用开发者","appStore":"App Store","ar":"Shopify AR","blog":"博客","blogTopics":"博客主题","brand":"品牌","buildBlack":"打造非裔品牌","buildNative":"打造本土品牌","businessNameGenerator":"公司名字生成器 ","burst":"免费的图库照片","buyButton":"Buy Button","capital":"融资","careers":"招贤纳士","commerceComponents":"Commerce Components","company":"公司","companyInfo":"公司简介","contact":"联系我们","contactShopify":"联系 Shopify","countrySelect":"更改您所在的国家或地区。","countrySelectHeading":"国家/地区","devDegree":"Dev Degree 计划","developers":"开发人员","documentation":"Shopify 帮助中心","domainNames":"域名","domains":"域名","dropshipping":"代发货业务","ecommerce":"在线商店","ecommerceHosting":"电子商务托管","ecommerceSoftware":"电商软件","economicGrowth":"经济增长","email":"电子邮件","examples":"示例","experts":"Shopify 合作伙伴","featureTour":"建站工具","features":"功能","forums":"Shopify 社区","fulfillment":"发货","gaming":"游戏","globalImpact":"全球影响力","hardware":"硬件","hatchful":"Hatchful","heading":"更多资源","helpCenter":"帮助中心","hireAnExpert":"聘请合作伙伴","investors":"投资者","leadership":"领导团队","legal":"法律","linkpop":"Linkpop","logoGenerator":"Logo 制作器","managePrivacy":"管理隐私","merchantSupport":"商家支持","mobileCommerce":"移动商务","onlineStore":"电商网站","onlineStoreBuilder":"在线商店建站工具","partnerProgram":"合作伙伴计划","partners":"合作伙伴","payments":"支付","phoneNumber":"1-888-329-0139","platform":"平台","pointOfSale":"POS","posFeatures":"功能","posSoftware":"POS 软件","pressAndMedia":"新闻媒体","pressReleases":"新闻发布","privacyChoices":"隐私选择","privacyPolicy":"隐私政策","products":"产品","research":"研究","resources":"支持","sellInStore":"POS","sellOnline":"在线销售","sellOnlineTour":"在线零售","serviceStatus":"服务状态","setUp":"设置","sfn":"Shopify Fulfillment Network","shipping":"运费","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Shopify 活动","shopifyExperts":"Shopify 合作伙伴","shopifyForEnterprise":"Shopify 企业版","shopifyGold":"企业版","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"购物车","sitemap":"站点地图","social":"社交平台","socialImpact":"社会影响力","solutions":"解决方案","storeDesign":"模板","storeThemes":"商店模板","support":"全天候支持","supportLimited":"客户支持","sustainability":"可持续发展","termsOfService":"服务条款","themeStore":"Theme Store","themeSupport":"模板支持","themes":"模板","tools":"免费工具","topics":"主题","trustSealsAccessibilityText":"放心使用 Shopify。我们的平台已通过以下机构的评估和认证：","video":"视频","videoTutorials":"视频教程"}}},"en":{"global":{"argoPlaceholder":"2","ariaLabels":{"close":"Close","carousel":{"name":"carousel","slide":"slide","xOfY":"{x} of {y}","play":"Play carousel","pause":"Pause carousel"},"footer":{"regionsNav":"Region Navigation","regionsClose":"Close Region Navigation","newWindow":"Opens an external site in a new window"},"header":{"mobileNavMenu":"Menu","mainNav":"Main","secondaryNav":"Related pages","skipToContent":"Skip to Content"},"headerLight":{"dismissIcon":"Dismiss banner"},"learnMore":"Learn more about {title}","link":{"external":"External source: ","newWindow":" (Opens in a new window)","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"Logos","modal":{"close":"Close modal","pip":"Picture in picture"},"next":"Next","previous":"Previous","current":"Current","pagination":{"previous":"Previous page","next":"Next page"},"shopifyLogo":"Shopify logo","shopifyPartnersLogo":"Shopify partners logo","testimonial":{"controls":"Navigate testimonials","plural":"Testimonials","next":"Next Testimonial","previous":"Previous Testimonial","play":"Play Testimonial","pause":"Pause Testimonial"},"videoModal":"video","video":{"play":"Play video","pause":"Pause video"}},"incentivesPromoBanner":{"app_store_credit":"\u003ca href=\"{{signupUrl}}\"\u003eJoin Shopify and get $50 USD to use in the Shopify App Store. \u003c/a\u003e\u003ca id=\"incentivesTermsLink\" target=\"_blank\" data-component-name=\"acquisition-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","gpv_acquisition_incentive_flag":"Join today and get up to \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003e$5,000 in cash rebates\u003c/a\u003e on your first six months of sales","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","subscriptionIncentive":"Special offer: get 6 months of POS Pro for {{incentivePrice}}/month","spRateIncentive":"Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.","spRateIncentiveTerms":"Terms apply","cardReaderDiscountIncentive":"Get a free card reader when you pick a plan.","cardReaderDiscountIncentiveTerms":"Terms apply"},"gmv_rewards":"\u003ca href=\"{{signupUrl}}\" style=\"text-decoration: none; font-size: 16px\"\u003e\u003cb\u003eOffer: earn 1% of all sales\u003c/b\u003e as subscription credits, up to {{maxPayoutCap}}.\u003c/a\u003e \u003ca id=\"incentiveLearnMoreLink\" href=\"{{learnMore}}\" style=\"font-size: 16px\"\u003eLearn more\u003c/a\u003e"},"cookiesNotice":{"acceptAllButtonText":"Accept all","activeConsentContentHtml":"We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \"Accept all\" to accept these uses. Read more in our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","buttonText":"OK","contentHtml":"Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our \u003ca href=\"{{legalPrivacyPath}}\"\u003ePrivacy Policy\u003c/a\u003e and our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","rejectAllButtonText":"Reject all"},"countries":{"au":"Australia","be":"Belgium","br":"Brazil","ca":"Canada","cn":"China","co":"Colombia","cz":"Czech Republic","dk":"Denmark","en":"USA","es":"Spain","de":"Germany","fi":"Finland","fr":"France","gb":"UK","hk":"Hong Kong SAR","id":"Indonesia","ie":"Ireland","in":"India","it":"Italy","jp":"Japan","kr":"Korea","my":"Malaysia","mx":"Mexico","ng":"Nigeria","nl":"Netherlands","no":"Norway","nz":"New Zealand","ph":"Philippines","pl":"Poland","pt":"Portugal","se":"Sweden","sg":"Singapore","th":"Thailand","tr":"Turkey","tw":"Taiwan","vn":"Vietnam","za":"South Africa"},"downloadApp":{"androidAlt":"Get the Shopify app on Google Play","androidUrl":"https://shopify.com/install/android","iosAlt":"Download the Shopify app on the Apple App Store","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"QR code to download from","qrTitle":"Scan to install"},"downloadposApp":{"androidAlt":"Get the Shopify POS Mobile app on Google Play","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"Download the Shopify POS Mobile app on the Apple App Store","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"QR code to download from","qrTitle":"Scan or click below to install"},"forms":{"fields":{"country":{"label":"Country","placeholder":"Select one","error":"Please select a country"}}},"globalNav":{"applyText":"Apply for early access","applyTextPlain":"Apply for access","getStarted":"Get started","headerPdfCta":"Download document","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"Log in to get started","loginText":"Log in","loginUrl":"/login","signinText":"Sign in","signupText":"Start free trial","signupTextFree":"Sign up free","signupTextPlain":"Sign up","searchText":"Search","searchPlaceholder":"Type something you're looking for","searchPlaceholderMobile":"Search","signUpButtonText":"Get in touch","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"Platform for entrepreneurs \u0026 SMBs","plus":"Plus","plusDesc":"A commerce solution for growing digital brands","enterprise":"Enterprise","enterpriseDesc":"Solutions for the world’s largest brands"}},"showLess":"Show less","showMore":"Show more","home":"{{home}}","learnMore":"Learn more","plans":{"pricingFaqAnswerWithDiscount":"We offer a 25% discount for yearly subscriptions if you choose the Basic, Shopify, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees."},"sell":{"header":"Explore your options","title":"Apps that help you sell {{vertical}}","subheading":"Some popular apps other merchants use","seeRecommendedApps":"See more recommended apps","by":"By {{partner}}"},"shopify":"Shopify","pagination":{"page":"Page"},"signup":{"buttonText":"Start free trial","plusButtonText":"Get in touch","buttonText_fr":"Launch your store","label":"Email address","placeholder":"Enter your email address","disclaimerHtml":"Try Shopify free for {{trialLength}} days, no credit card\u0026nbsp;required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoLengthHtml":"No credit card required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","testimonialButtonText":"Try Shopify free for {{trialLength}} days","freeTrialCtaHtml":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your\u0026nbsp;business.","signupPaidTrialPromo":{"default_one":"Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.","default_other":"Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","disclaimer":"By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoEmail_one":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart free, then get your first month for {{paidTrialAmount}}.\u003c/a\u003e","disclaimerNoEmail_other":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"Email","url":"mailto:"}},"tableOfContents":"Table of Contents","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"Something went wrong, try again later","emailFormat":"Email is formatted incorrectly"},"successMessage":"Done","placeholder":"Enter your email address","buttonText":"Signup"},"editionsEyebrow":{"text":"Shopify Editions | Summer ’24 is live"},"sectionErrorBoundary":{"message":"This content is not loading due to a technical problem"},"nav":{"about":"About Shopify","academy":"Shopify Academy","allFeatures":"All features","allProducts":"All Products","allProductsDescription":"Explore all Shopify products \u0026 features","appStore":"Find business apps","appStoreDescription":"Shopify app store","b2b":"Sell wholesale \u0026 direct","b2bDescription":"Business-to-business (B2B)","balance":"Balance","banking":"Banking","billPay":"Bill Pay","blog":"Blog","blogEnterprise":"Enterprise Blog","blogMerchants":"Merchant Blog","blogRetail":"Retail Blog","borrowing":"Borrowing","branding":"Branding","brandingDescriptionV2":"Build your brand from scratch","brandingFlyoutDescription":"Look professional and help customers connect with your business","build":"Build","burst":"Free stock photos","businessEncyclopedia":"Business encyclopedia","businessFunding":"Secure business funding","businessFundingDescription":"Shopify Capital","businessGrowth":"Business growth","businessGrowthDescription":"Scale your business","businessNameGenerator":"Business name generator ","businessPlanTemplate":"Business plan template","businessTypes":"Business Types","buyButton":"Buy Button","buyButtonDescription":"Transform an existing website or blog into an online store","buyButtonSubnav":"Explore Buy Button","capital":"Capital","capitalLoansAndCashAdvances":"Large retailer funding","capitalSmallBusiness":"Small business funding","cdiscount":"Cdiscount","changelog":"Changelog","changelogDescription":"Your source for recent updates","checkout":"Checkout","checkoutDescription":"Provide fast, smooth checkout experiences","checkoutDescriptionV2":"World-class checkout","checkoutV2":"Check out customers","commerceComponents":"Enterprise","commerceComponentsDescription":"Solutions for the world's largest brands","community":"Community","communityEvents":"Community Events","compareToPlus":"Compare to Plus","compass":"Business courses","compassDescription":"Learn from proven experts","calculator":"Cost calculator","credit":"Credit","ctaAlt":"Free Trial","docs":"Docs","customerInsights":"Know your audience","customerInsightsDescription":"Gain customer insights","customization":"Customization","domains":"Domains","domainsAndHosting":"Own your site domain","domainsAndHostingDescription":"Domains \u0026 hosting","dropshipping":"Dropshipping","ecommerce":"Online store","ecommerceDescription":"Online store editor","ecommerceSeo":"Ecommerce SEO","ecommerceSeoDescription":"Improve your search ranking","ecommerceV2":"Create your website","editions":"Editions","editionsAll":"All Editions","editionsAllDescription":"Archive of past Shopify Editions","editionsCurrent":"Winter ’24 Edition","editionsLast":"Summer ’24 Edition","editionsLastDescription":"The latest 100+ product updates","emailMarketing":"Email marketing","encyclopedia":"Encyclopedia","essentialTools":"Essential tools","examples":"Examples","exchange":"Websites for sale","experts":"Experts","facebook":"Facebook Shops","facebookAds":"Facebook Ads","facebookInstagram":"Facebook \u0026 Instagram","faq":"FAQ","features":"Features","financesManagement":"Manage your finances \u0026 access funding","financesManagementDescription":"Shopify Finance","flow":"Ecommerce automation","flowDescription":"Shopify Flow","flowV2":"Automate your business","forums":"Shopify Community","founderStories":"Founder stories","founderStoriesDescription":"Learn from successful merchants","fraudProtection":"Fraud Protection","freeBusinessTools":"Explore free business tools","freeBusinessToolsDescription":"Tools to run your business","freeTools":"Free tools","fulfillment":"Fulfillment","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"Outsource fulfillment \u0026 returns","getStarted":"Start free trial","getInTouch":"Get in touch","google":"Google","googleSmart":"Google","googleYoutube":"Google \u0026 Youtube","guides":"Guides","hardware":"Hardware","hardwareStore":"Hardware store","helpAndSupport":"Help and support","helpAndSupportDescription":"Get 24/7 support","helpCenter":"Help Center","howToGuides":"How-to guides","howToGuidesDescription":"Read in-depth business guides","impressumGenerator":"Impressum-Generator","inbox":"Business chat","inboxDescription":"Turn browsers into buyers","inboxDescriptionV2":"Shopify Inbox","inboxV2":"Chat with customers","instagram":"Instagram","installments":"Installments","internationalSales":"International sales","internationalSalesDescription":"Sell globally","inventoryOrderManagement":"Manage your stock \u0026 orders","inventoryOrderManagementDescription":"Inventory \u0026 order management","joinNow":"Join Now","learn":"Learn","lending":"Lending","linkInBioTool":"Link in bio tool","login":"Log in","logoMaker":"Logo maker","manage":"Manage","manageEverything":"Manage everything","manageYourBusiness":"Manage your business","manageYourBusinessDescription":"Track sales, orders \u0026 analytics","market":"Market","marketDescription":"Market your business","marketDescriptionV2":"Reach \u0026 retain customers","marketing":"Marketing","marketingAutomation":"Marketing automation","marketingDescription":"Build a marketing plan","marketingTools":"Marketing tools","marketingToolsDescription":"Ads, email campaigns, and more","marketplaces":"Online marketplaces","markets":"International commerce","marketsDescription":"Reach buyers in new markets with international selling tools","measureYourPerformance":"Measure your performance","measureYourPerformanceDescription":"Analytics and Reporting","midMarket":"Mid-market","migrateToShopify":"Migrate to Shopify","migrateToShopifyDescription":"Compare to other platforms","mobileApp":"Mobile app","mobileAppDescription":"Respond in real time","moneyManagement":"Get paid faster","moneyManagementDescription":"Shopify Balance","more":"More","newsroom":"Newsroom","newsroomDescription":"All company news and press releases","onlineFlyoutDescription":"Find a domain, explore stock images, and amplify your brand","onlinePresence":"Online presence","onlineStoreDescription":"Sell online with an ecommerce website","omnichannel":"Omnichannel selling","orderManagementAndFulfillment":"Order management and delivery","overview":"Overview","partners":"Partners","payments":"Payment processing","paymentsDescription":"Set up forms of payment","paymentsOverview":"Overview","paymentsV2":"Accept online payments","pillarDropdownCta":"Get started","ping":"Shopify Ping","plus":"Plus","plusPricing":"Plus Pricing","podcasts":"Podcasts","pointOfSale":"Point of Sale","pointOfSaleDescription":"Point of Sale (POS)","pointOfSaleV2":"Sell in person","popularTopics":"Popular topics","pos":"Shopify POS","posPricing":"POS Pricing","posSystemSmallBusiness":"Small business POS","posMultiStore":"Multi-store POS","posInventorySystem":"POS inventory system","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"POS App","posSoftware":"POS Software","pricing":"Pricing","pricingOverview":"Pricing overview","productSourcing":"Product sourcing","productSourcingDescription":"Find products to sell","productsToSell":"Products to sell","qrCodeGenerator":"QR code generator","rakuten":"Rakuten","research":"Research","resources":"Resources","retail":"Retail POS","retailDescription":"Sell at retail locations, pop-ups, and beyond","salesChannels":"Sales channels","salesChannelsDescription":"Reach millions of shoppers and boost sales","salesChannelsDescriptionV2":"Channels for social \u0026 marketplaces","salesChannelsV2":"Sell across channels","segmentation":"Customer groups","sell":"Sell","sellEverywhere":"Sell everywhere","sellOnline":"Sell online","sellOnlineDescription":"Grow your business online","sellYourProducts":"Sell your products","sellYourProductsDescription":"Sell online or in person","shipping":"Shipping","shippingDescription":"Fulfill orders faster","shippingDescriptionV2":"Shopify Shipping","shippingV2":"Ship orders faster","inventoryDescription":"Inventory management","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Shopify blog","shopifyBlogDescription":"Business strategy tips","shopifyCaseStudies":"Case Studies","shopifyCaseStudiesDescription":"Learn from successful merchants","shopifyComparison":"Shopify comparison","shopifyComparisonDescription":"Comparison with other platforms","shopifyMigration":"Migrate to Shopify","shopifyMigrationDescription":"Migration checklists, guides and tools","shopifyDevelopers":"Shopify Developers","shopifyDevelopersDescription":"Build with Shopify's powerful APIs","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"New, innovative Shopify products","shopifyEmail":"Nurture customers","shopifyEmailDescription":"Shopify Email","shopifyFinance":"Shopify Finance","shopifyGold":"Enterprise","shopifyOnlineStore":"Shopify Online store","shopifyPlus":"Enterprise","shopifyPlusDescription":"A commerce solution for growing digital brands","shopifyPointOfSale":"Shopify Point of Sale","shopifySite":"shopify.com","shopifyVsBigCommerce":"Shopify vs. BigCommerce","shopifyVsSalesforce":"Shopify vs. Salesforce","shopifyVsSquare":"Shopify vs. Square","signup":"Sign up","social":"Social media","socialDescription":"Social media integrations","socialMediaStrategy":"Social media strategy","socialMediaStrategyDescription":"Turn social into sales","socialV2":"Market across social","solutions":"Solutions","staffManagement":"Staff management","start":"Start","startYourBusiness":"Start your business","startYourBusinessDescription":"Build your brand","stockPhotography":"Stock photography","storeSetup":"Store set up","storeSetupDescription":"Use Shopify’s powerful features to start selling","storeThemes":"Store themes","storeThemesDescription":"Customize your store","successStories":"Success stories","tax":"Tax","termLoans":"Term Loans","themeStore":"Theme store","themes":"Themes","tiktok":"TikTok","upgradeToPlus":"Upgrade to Plus","videos":"Videos","walmart":"Walmart Marketplace","waysToSell":"Ways to sell","webAddress":"Domain name","websiteBuilder":"Website Builder","whatIsShopify":"What is Shopify?","whatIsShopifyDescription":"How our commerce platform works","whatsNew":"What’s new","youtube":"YouTube"},"footer":{"about":"About","aboutShopify":"About Shopify","accessibility":"Accessibility","affiliateProgram":"Affiliate Program","affiliates":"Affiliates","apiDocs":"API Documentation","appDemo":"App Demo","appDeveloperProgram":"App Developers","appStore":"App Store","ar":"Shopify AR","blog":"Blog","blogTopics":"Blog Topics","brand":"Brand","buildBlack":"Build Black","buildNative":"Build Native","businessNameGenerator":"Business Name Generator ","burst":"Free Stock Photos","buyButton":"Buy Button","capital":"Capital","careers":"Careers","commerceComponents":"Commerce Components","company":"Company","companyInfo":"Company Info","contact":"Contact","contactShopify":"Contact Shopify","countrySelect":"Change your country or region.","countrySelectHeading":"Country/region","devDegree":"Dev Degree","developers":"Developers","documentation":"Shopify Help Center","domainNames":"Domain Names","domains":"Domains","dropshipping":"Dropshipping Business","ecommerce":"Online Store","ecommerceHosting":"Ecommerce Hosting","ecommerceSoftware":"Ecommerce Software","economicGrowth":"Economic Growth","email":"Email","examples":"Examples","experts":"Shopify Partners","featureTour":"Website Builder","features":"Features","forums":"Shopify Community","fulfillment":"Fulfillment","gaming":"Gaming","globalImpact":"Global Impact","hardware":"Hardware","hatchful":"Hatchful","heading":"More resources","helpCenter":"Help Center","hireAnExpert":"Hire a Partner","investors":"Investors","leadership":"Leadership","legal":"Legal","linkpop":"Linkpop","logoGenerator":"Logo Maker","managePrivacy":"Manage Privacy","merchantSupport":"Merchant Support","mobileCommerce":"Mobile Commerce","onlineStore":"Ecommerce Website","onlineStoreBuilder":"Online Store Builder","partnerProgram":"Partner Program","partners":"Partners","payments":"Payments","phoneNumber":"1-888-329-0139","platform":"Platform","pointOfSale":"Point of Sale","posFeatures":"Features","posSoftware":"POS Software","pressAndMedia":"Press and Media","pressReleases":"Press Releases","privacyChoices":"Privacy Choices","privacyPolicy":"Privacy Policy","products":"Products","research":"Research","resources":"Support","sellInStore":"Point of Sale","sellOnline":"Sell Online","sellOnlineTour":"Online Retail","serviceStatus":"Service Status","setUp":"Setup","sfn":"Shopify Fulfillment Network","shipping":"Shipping","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Shopify Events","shopifyExperts":"Shopify Partners","shopifyForEnterprise":"Shopify for Enterprise","shopifyGold":"Enterprise","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"Shopping Cart","sitemap":"Sitemap","social":"Social","socialImpact":"Social Impact","solutions":"Solutions","storeDesign":"Themes","storeThemes":"Store Themes","support":"24/7 support","supportLimited":"Customer Support","sustainability":"Sustainability","termsOfService":"Terms of Service","themeStore":"Theme Store","themeSupport":"Theme Support","themes":"Themes","tools":"Free Tools","topics":"Topics","trustSealsAccessibilityText":"Use Shopify with confidence. Our platform has been assessed and certified by:","video":"Video","videoTutorials":"Video Tutorials"}},"pages/blog/blogSubNav":{"argoPlaceholder":"0","subNav":{"title":"Blog","pageTitle":"Menu","overviewText":"Homepage","links":{"findIdea":"Find an Idea","starting":"Starting Up","marketing":"Marketing","latest":"Latest","moreTopics":"More","sellOnline":"Sell Online","businessIdeas":"Business Ideas"},"subLinks":{"guides":"Guides","shopify-master":"The Shopify Podcast","founder-stories":"Founder Stories","how-to-sell-online":"Ecommerce Business Tips","productsToSell":"Products to Sell","dropshipping":"Dropshipping","caseStudies":"Case Studies","entrepreneurship":"Entrepreneurship","see-all-topics":"See All topics","enterprise-blog":"Enterprise Blog"},"variants":{"dropshipping":{"links":{"dropshipping":"Dropshipping","start":"How to Start","suppliers":"Suppliers","guides":"Guides","more":"More"},"subLinks":{"products":"Products","apps":"Dropshipping Apps","tips":"Success Tips","videos":"Dropshipping Videos","help":"Dropshipping Help"}},"ecommerce":{"links":{"ecommerce":"Ecommerce Guide","blue-print":"How to Start","ai-tools":"AI Tools for Ecommerce","tutorial":"Shopify Tutorial","more":"More"},"subLinks":{"checklist":"Ecommerce Store Checklist","platforms":"Best Ecommerce Platforms","strategy":"Ecommerce Strategy","marketing":"Ecommerce Marketing","merchandising":"Ecommerce Merchandising","checkout":"Ecommerce Checkout","conversion-rate":"Ecommerce Conversion","internationally":"International Ecommerce"}},"seo":{"links":{"seo-marketing":"SEO Marketing","ecommerce-seo":"Ecommerce SEO","seo-checklist":"SEO Checklist","seo-tools":"Free SEO Tools","more":"More"},"subLinks":{"shopify-seo":"Shopify SEO","ai-seo":"AI Tools for SEO","content-hub":"Content Hubs","seo-copywriting":"SEO Copywriting","keyword":"Keyword Research","on-page-seo":"On-Page SEO","technical-seo":"Technical SEO","seo-international":"International SEO"}}}}},"pages/blog/$article/content":{"argoPlaceholder":"0","articleMetaTitle":"{{title}} ({{year}})","articleNavigation":{"title":"On this page","bannerTitle":"Start your online business today.","bannerSubTitle":"For free.","bannerHint":"Try Shopify for free, no credit card required.","downloadPDFExperiment":{"text":"Request information"}},"subscribeBanner":{"title":"Keep up with the latest from Shopify","description":"Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","placeholder":"Enter email","buttonText":"Subscribe","hint":"By entering your email, you agree to receive marketing emails from Shopify.","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}},"keepUpWithTerms":{"title":"The newsletter for entrepreneurs","description":"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.","hint":"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\"{{site, url(path: '/legal/terms', locale: 'en')}}\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\"{{site, url(path: '/legal/privacy', locale: 'en')}}\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e."},"popularPostsTitle":"popular posts","subscribe":{"errors":{"email":"Please enter a valid email address."},"guidesCta":{"submit":"Get updates","success":{"heading":"Thanks for subscribing.","subhead":"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.","cta":"Get started"},"error":"Something went wrong, please try again later!"}},"readMoreLinks":{"title":"Read more"},"relatedArticle":{"title":"Related article"},"partnersSignup":{"service_partner":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.","cta":"Sign up"},"app_developer":{"heading":"Build apps for Shopify merchants","content":"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.","cta":"Sign up"},"affiliate":{"heading":"Become a Shopify Affiliate","content":"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.","cta":"Apply now"},"general":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.","cta":"Sign up"}},"authorSection":{"headingHtml":"Share article","updated":"Last updated","byAuthor":"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e","byAuthor_withLink":"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e","reviewed":"Reviewed","written":"Written","updatedBy":"Last updated by"},"articleHeader":{"blogLink":{"text":"blog"}},"hero":{"heading":"Start selling with Shopify today","subhead":"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.","image":{"alt":"My alt."},"button":{"href":"{{deeplinkFreeTrial}}","text":"Start free trial"},"lightButton":{"href":"/","text":"Learn more"},"pricingButton":{"text":"See plans","href":"/pricing"},"treatment":{"heading":"The next big entrepreneur: you","subhead":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.","text":"Learn more","href":"/"},"treatment_2":{"heading":"LET’S MAKE YOUR BUSINESS HAPPEN","subhead":"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.","text":"Learn more","href":"https://help.shopify.com/en/manual/intro-to-shopify"},"whatIsShopifyVideoExp":{"text":"Learn about Shopify","href":"https://www.youtube.com/watch?v=X4lXu4TaS-A","embedVideoId":"X4lXu4TaS-A"}},"subscription":{"heading":"Keep up with the latest from Shopify","subhead":"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.","disclaimer":"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.","conversionCta":{"text":"Subscribe","emailPlaceholder":"Email here","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}}},"latestArticles":{"heading":"Latest from Shopify","link":{"text":"See all"}},"sellAnywhere":{"headingHtml":"Sell anywhere with Shopify","subheadHtml":"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.","button":{"text":"Start free trial","href":"{{deeplinkFreeTrial}}"},"disclaimerHtml":"Try Shopify for free, no credit card required."},"textCta":{"href":"{{deeplinkFreeTrial}}","text":"Click here to start selling online now with Shopify"},"rightColSideBannerTitle":"The point of sale for every sale.","citation":{"header":"Sources"},"aiSummary":{"buttonText":"AI Summary"},"getInTouchBanner":{"title":"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e","buttonText":"Get in touch","imageAlt":"get in touch"}},"pages/blog/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Almost there: please enter your email below to gain instant access.","disclaimer":"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe."},"analytics":{"heading":"Free Ebook: Ecommerce Analytics for Beginners","content":"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"bio_template":{"heading":"Free Professional Bio Template","content":"Make a lasting first impression! Elevate your professional image with our easy-to-use template.","cta":"Download template","modal_headline":"Get the free professional bio template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_guide_template":{"heading":"Free Brand Guide Template","content":"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.","cta":"Download template","modal_headline":"Get the free brand guide template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"branding_kit":{"heading":"Free Business Branding Kit","content":"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.","cta":"Download now","modal_headline":"Get the branding kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"business_case_template":{"heading":"Free Business Case Template","content":"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_letter":{"heading":"Free Business Letter Template","content":"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_model_canvas":{"heading":"Free Business Model Canvas Template","content":"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"business_proposal":{"heading":"Free Business Proposal Template","content":"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.","cta":"Download template","modal_headline":"Get our business proposal template delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"camera_checklist":{"heading":"How to take product photos like a pro","content":"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.","cta":"Download guide","modal_headline":"Get the guide delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"case_study_template":{"heading":"Free Case Study Template","content":"Show your expertise and highlight your company’s success with our free case study template.","cta":"Get the template now","modal_headline":"Get the case study template delivered right to your inbox."},"cash_flow_template":{"heading":"Free Cash Flow Statement Template","content":"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.","cta":"Get the template now","modal_headline":"Get the cash flow statement template delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"content_strategy_template":{"heading":"Free Content Strategy Template","content":"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."}}},"pages/blog/$article/ctas":{"hero":{"treatment":{"clusters":[{"cluster":"dropshipping","heading":"START DROPSHIPPING TODAY","subhead":"Connect your store to dropshipping suppliers and sell with the internet's best checkout."},{"cluster":"start a business","heading":"START YOUR BUSINESS WITH SHOPIFY","subhead":"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow."},{"cluster":"business ideas","heading":"DISCOVER YOUR BUSINESS","subhead":"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow."},{"cluster":"print on demand","heading":"PRINT ON DEMAND WITH SHOPIFY","subhead":"Create and sell custom products without the stress of shipping."},{"cluster":"shopify branded","heading":"BUILD YOUR DREAM BRAND","subhead":"Join millions of entrepreneurs who've built successful brands with Shopify."},{"cluster":"how to make money","heading":"START A BUSINESS FOR FREE","subhead":"Sell products, find customers, and create your brand with Shopify."},{"cluster":"online store","heading":"LAUNCH YOUR STORE WITH SHOPIFY","subhead":"Build your online store with Shopify’s free trial—no credit card required."},{"cluster":"marketing strategy","heading":"EXPAND YOUR REACH WITH SHOPIFY","subhead":"Reach customers with email, SEO, targeted ads, and social media."},{"cluster":"ecommerce platforms/marketplaces","heading":"SELL EVERYWHERE WITH SHOPIFY","subhead":"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out."}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","heading":"DROPSHIPPING? LET'S GO.","subhead":"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout."},{"cluster":"start a business","heading":"LET’S MAKE YOUR BUSINESS HAPPEN","subhead":"Shopify has everything you need to build, run, and grow your business. All you have to do is start."},{"cluster":"business ideas","heading":"HEY, THAT'S A GREAT IDEA!","subhead":"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow."},{"cluster":"print on demand","heading":"CLICK, PRINT, CHA-CHING 🛍️","subhead":"Create and sell custom print-on-demand products without the stress of storage or shipping."},{"cluster":"shopify branded","heading":"SEE WHY BRANDS TRUST SHOPIFY","subhead":"Join millions of entrepreneurs who've built successful brands with Shopify."},{"cluster":"how to make money","heading":"STARTING A SIDE HUSTLE?","subhead":"With Shopify’s tools and apps, holding down a side hustle has never been easier."},{"cluster":"online store","heading":"READY TO OPEN YOUR STORE?","subhead":"Try Shopify’s website builder, world-leading checkout, and sales tools for free."},{"cluster":"marketing strategy","heading":"CRAFT WINNING CAMPAIGNS","subhead":"Turn clicks into customers with Shopify's multichannel marketing tools."},{"cluster":"ecommerce platforms/marketplaces","heading":"MULTICHANNEL SELLING SIMPLIFIED","subhead":"Simplify multichannel selling with seamless social media and marketplace integrations."}]}},"articleNavigation":{"treatment":{"clusters":[{"cluster":"dropshipping","bannerTitle":"Start your dropshipping business today.","bannerSubTitle":"For free."},{"cluster":"start a business","bannerTitle":"Build your dream business today.","bannerSubTitle":"For free."},{"cluster":"business ideas","bannerTitle":"Build your dream business today.","bannerSubTitle":"For free."},{"cluster":"print on demand","bannerTitle":"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.","bannerSubTitle":""},{"cluster":"shopify branded","bannerTitle":"Create your online store today.","bannerSubTitle":"For free."},{"cluster":"how to make money","bannerTitle":"Start your side hustle today.","bannerSubTitle":"For free."},{"cluster":"online store","bannerTitle":"Start your online store today.","bannerSubTitle":"For free."},{"cluster":"marketing strategy","bannerTitle":"Try Shopify’s marketing tools today.","bannerSubTitle":"For free."},{"cluster":"ecommerce platforms/marketplaces","bannerTitle":"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e","bannerSubTitle":""}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","bannerTitle":"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"start a business","bannerTitle":"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.","bannerSubTitle":""},{"cluster":"business ideas","bannerTitle":"Turn ideas into\u003cbr/\u003e income with a","bannerSubTitle":"free trial."},{"cluster":"print on demand","bannerTitle":"Turn ideas into\u003cbr/\u003e income with a","bannerSubTitle":"free trial."},{"cluster":"shopify branded","bannerTitle":"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"how to make money","bannerTitle":"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.","bannerSubTitle":""},{"cluster":"online store","bannerTitle":"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.","bannerSubTitle":""},{"cluster":"marketing strategy","bannerTitle":"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e","bannerSubTitle":""},{"cluster":"ecommerce platforms/marketplaces","bannerTitle":"Move your business to Shopify.","bannerSubTitle":""}]}},"textCta":{"treatment":{"clusters":[{"cluster":"dropshipping","text":"Click here to start dropshipping with Shopify"},{"cluster":"start a business","text":"Click here to start your business with Shopify"},{"cluster":"business ideas","text":"Click here to start your business with Shopify"},{"cluster":"print on demand","text":"Click here to build your print on demand store"},{"cluster":"shopify branded","text":"Click here to build your online store with Shopify"},{"cluster":"how to make money","text":"Click here to start your side hustle with Shopify"},{"cluster":"online store","text":"Click here to start building your online store"},{"cluster":"marketing strategy","text":"Click here to start marketing on Shopify"},{"cluster":"ecommerce platforms/marketplaces","text":"Start your business with Shopify’s all-in-one platform"}]},"treatment_2":{"clusters":[{"cluster":"dropshipping","text":"🚀 Click here to launch your dropshipping store"},{"cluster":"start a business","text":"🚀 Click here to launch your business with Shopify"},{"cluster":"business ideas","text":"🚀 Click here to launch your business with Shopify"},{"cluster":"print on demand","text":"🚀 Click here to launch your print on demand store"},{"cluster":"shopify branded","text":"🚀 Click here to launch your store with Shopify"},{"cluster":"how to make money","text":"🚀 Click here to launch your side hustle"},{"cluster":"online store","text":"🚀 Click here to launch your store"},{"cluster":"marketing strategy","text":"🚀 Click here to launch your next marketing campaign"},{"cluster":"ecommerce platforms/marketplaces","text":"🚀 Click here to launch with Shopify’s all-in-one platform"}]}},"marketingBlocks":{"shopify_collabs_one":{"heading":"Get paid by brands you love with Shopify Collabs","subhead":"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.","cta":"Learn about Shopify Collabs"},"shopify_collabs_two":{"heading":"Find influencers to drive sales with Shopify Collabs","subhead":"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.","cta":"Discover Shopify Collabs"},"social_sales_channels":{"heading":"Reach customers everywhere they are with Shopify","subhead":"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.","cta":"Explore Shopify’s sales channels"},"sales_channel_google":{"heading":"Sell where people search with Shopify","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.","cta":"Start selling on Google"},"sales_channel_facebook":{"heading":"Start selling your products on Facebook","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.","cta":"Start selling on Facebook"},"sales_channel_instagram":{"heading":"Start selling your products on Instagram","subhead":"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.","cta":"Start selling on Instagram"},"sales_channel_tiktok_one":{"heading":"Connect with shoppers on TikTok","subhead":"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.","cta":"Start selling on TikTok"},"sales_channel_tiktok_two":{"heading":"Set up shop on TikTok","subhead":"Help boost sales with creative content that converts the next generation of customers.","cta":"Install now"},"sales_channel_youtube":{"heading":"Start selling your products on YouTube from Shopify","subhead":"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.","cta":"Start selling on YouTube"},"shop_pay_one":{"heading":"Boost sales with buy now, pay later","subhead":"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.","cta":"Discover Shop Pay Installments"},"shop_pay_two":{"heading":"Reduce abandoned carts with Shop Pay Installments","subhead":"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.","cta":"Discover Shop Pay Installments"},"shopify_payments_one":{"heading":"Start accepting payments fast with Shopify Payments","subhead":"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.","cta":"Discover Shopify Payments"},"shopify_payments_two":{"heading":"Take control of your cash flow with Shopify Payments","subhead":"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.","cta":"Discover Shopify Payments"},"marketing_tools":{"heading":"Market your business with Shopify’s marketing automation tools","subhead":"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.","cta":"Discover Shopify’s marketing automation tools"},"shopify_email":{"heading":"Create branded emails in minutes with Shopify Email","subhead":"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.","cta":"Discover Shopify Email"},"shopify_audiences":{"heading":"Get better ad performance with Shopify Audiences","subhead":"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.","cta":"Discover Shopify Audiences"},"shopify_segmentation_one":{"heading":"Put your customer data to work with Shopify’s customer segmentation","subhead":"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.","cta":"Discover Shopify segmentation"},"shopify_segmentation_two":{"heading":"Know your audience to grow it","subhead":"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.","cta":"Build your audience"},"marketing_automations":{"heading":"Create and customize marketing automations from Shopify","subhead":"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.","cta":"Explore Shopify automations"},"shopify_analytics":{"heading":"Drive your business forward with Shopify’s analytics","subhead":"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.","cta":"Explore Shopify’s analytics"},"shopify_tax_one":{"heading":"Take the stress out of sales tax with Shopify Tax","subhead":"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.","cta":"Explore Shopify Tax"},"shopify_tax_two":{"heading":"Manage your sales tax from Shopify","subhead":"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.","cta":"Explore Shopify Tax"},"shopify_balance":{"heading":"Manage your money where you make it with Shopify Balance","subhead":"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.","cta":"Discover Shopify Balance"},"shopify_credit":{"heading":"Earn cashback rewards with Shopify Credit","subhead":"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.","cta":"Explore Shopify Credit"},"shopify_capital":{"heading":"Get funding to run your business with Shopify Capital","subhead":"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.","cta":"Explore Shopify Capital"},"shopify_subscriptions_app":{"heading":"Increase recurring revenue with the Shopify Subscriptions app","subhead":"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.","cta":"Install Shopify Subscriptions"},"shopify_bundles_app_one":{"heading":"Create product bundles with the Shopify Bundles app","subhead":"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.","cta":"Install Shopify Bundles"},"shopify_bundles_app_two":{"heading":"Increase average order values with the Shopify Bundles app","subhead":"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.","cta":"Install Shopify Bundles"},"inventory_management_one":{"heading":"Unify your inventory management with Shopify","subhead":"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.","cta":"Explore inventory management on Shopify"},"inventory_management_two":{"heading":"Manage all your inventory from Shopify","subhead":"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.","cta":"Explore inventory management on Shopify"},"shopify_order_management":{"heading":"Speed up fulfillment times with Shopify","subhead":"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.","cta":"Explore order management on Shopify"},"shopify_magic_one":{"heading":"Shopify Magic","subhead":"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.","cta":"AI designed for commerce"},"shopify_magic_two":{"heading":"Let Shopify Magic write product descriptions for you","subhead":"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.","cta":"Learn about Shopify Magic"},"shopify_inbox_one":{"heading":"Turn chats into sales with Shopify Inbox","subhead":"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.","cta":"Discover Shopify Inbox"},"b2b_ecommerce":{"heading":"Sell wholesale and direct to consumers with Shopify","subhead":"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.","cta":"Explore B2B on Shopify"},"shopify_pos_one":{"heading":"Start selling in-person with Shopify POS","subhead":"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.","cta":"Discover Shopify POS"},"shopify_pos_two":{"heading":"Get started with Shopify POS","subhead":"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.","cta":"Discover Shopify POS"},"shopify_managed_markets":{"heading":"Sell internationally in minutes with Managed Markets","subhead":"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.","cta":"Discover Managed Markets"},"shopify_partners":{"heading":"Visit the Shopify Partners Marketplace","subhead":"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.","cta":"Visit now"},"shopify_affiliates":{"heading":"Become a Shopify Affiliate","subhead":"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.","cta":"Apply now"},"shopify_ar":{"heading":"Create immersive shopping experiences with Shopify AR","subhead":"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.","cta":"Learn about Shopify AR"},"loyalty_apps":{"heading":"Reward loyalty everywhere customers shop","subhead":"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.","cta":"Explore loyalty apps"}}},"pages/blog/$article/theme_promotion_ctas":{"themes":{"title":"Convert better.\u003cbr\u003e Sell faster.\u003cbr\u003e Customize easier.","subTitle":"With Shopify themes.","buttonText":"Shopify Theme Store","href":"{{themes, url(path: '/')}}"},"apps":{"title":"Sell wider.\u003cbr\u003e Ship faster.\u003cbr\u003e Work smarter.","subTitle":"With Shopify apps.","buttonText":"Shopify App Store","href":"{{app, url(path: '/')}}"}},"forms":{"webinar":{"error_heading":"Sorry but we’re having some problems completing your registration.","error_message_html":"Please send us an email at \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e or try again later.","name":{"label":"Full name","error":"Please enter your full name"},"email":{"label":"Business email","error":"Please enter a valid email address"},"phone":{"label":"Business phone","error":"Please enter your business phone number"},"title":{"label":"Job title","error":"Please enter your job title"},"company":{"label":"Company","error":"Please enter your company name"},"website":{"label":"Website URL","error":"Please enter your website URL"},"annualRevenue":{"label":"Annual revenue","error":"Please enter your annual revenue","options":{"DEFAULT":"Select one","UNKNOWN":"Unknown","UNDER_1M":"Up to 1 million dollars","BETWEEN_1M_30M":"1 to 30 million dollars","BETWEEN_30M_100M":"30 to 100 million dollars","OVER_100M":"Over 100 million dollars"}},"annualOfflineRevenue":{"label":"Annual offline revenue","error":"Please enter your annual offline revenue","options":{"DEFAULT":"Select one","UNDER_250K":"$0 to $250,000","BETWEEN_250K_500K":"$250,000 to $500,000","BETWEEN_500K_1M":"$500,000 to $1,000,000","BETWEEN_1M_10M":"$1,000,000 to $10,000,000","OVER_10M":"$10,000,000+"}},"marketingCommunicationConsent":{"label":"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePrivacy Policy\u003c/a\u003e."},"thanks":{"heading":"Thank you for registering!","subheading":"See you on {{date}}! We'll send you a unique link for the event before it begins.","subheading_onehourbefore":"A link for you to watch the event will be emailed to you shortly.","subheading_after":"Please check your email for a link to the recorded video.","message":"Add to your calendar"}},"event":{"thanks":{"heading":"Thank you for registering!","heading_bookmeeting":"Thank you for your request","subheading":"We will see you soon.","subheading_bookmeeting":"We will reach out shortly to confirm your meeting.","message":"Add to your calendar"}},"contact":{"thanks":{"heading":"Thank you","message":"A Shopify Plus sales expert will contact you soon."},"callUs":{"heading":"Want to chat sooner? Give us a call.","message":"Monday to Friday 9am-6pm ET","button":"1-844-686-1946"}},"resource":{"thanks":{"heading":"Thank you for your interest in this resource","download_button_label":"Download now"}},"submit":{"label":"Submit","label_submitting":"Submitting..."},"lead":{"error_heading":"Sorry but we’re having some problems completing your registration.","error_message_html":"Please send us an email at \u003ca href=\"mailto:plus@shopify.com\"\u003eplus@shopify.com\u003c/a\u003e or try again later.","name":{"label":"Full name","error":"Please enter your full name"},"email":{"label":"Business email","error":"Please enter a valid email address"},"phone":{"label":"Business phone","error":"Please enter your business phone number"},"title":{"label":"Job title","error":"Please enter your job title"},"company":{"label":"Company","error":"Please enter your company name"},"website":{"label":"Website URL","error":"Please enter your website URL"},"marketingCommunicationConsent":{"label":"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\"{{site, url(path: '/legal/privacy')}}\"\u003ePrivacy Policy\u003c/a\u003e.","disclaimer":"By submitting this form, you agree to receive promotional messages from Shopify about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails."},"revenueRanges":{"options":{"DEFAULT":"Select one","GETTING_STARTED":"Just getting started"}},"annualOnlineRevenueRange":{"label":"Annual online revenue","error":"Please enter your annual online revenue"},"annualOfflineRevenueRange":{"label":"Annual in-store revenue","error":"Please enter your annual in-store revenue"},"locations":{"label":"Current retail locations","error":"Please select your current number of retail locations ","options":{"DEFAULT":"Select one","ONE":"1","TWO_TO_THREE":"2 to 3","FOUR_TO_TEN":"4 to 10","ELEVEN_TO_TWENTY":"11 to 20","TWENTY_ONE_TO_TWO_HUNDRED":"21 to 200","TWO_HUNDRED_PLUS":"200+","NO_LOCATIONS":"No locations","OPENING_SOON":"Opening soon"}},"jobTitle":{"label":"Job title","error":"Please enter your job title"},"city":{"label":"City","error":"Please enter your city"},"state":{"label":"State","error":"Please select your state"},"country":{"label":"Country","error":"Please select your country","defaultCountryOption":"Select one"},"dietaryRestrictions":{"label":"Please indicate dietary restriction/food allergy","optional":"Optional","options":["Dairy Free","Gluten Free","Halal","Kosher","Lactose Free","Nut allergy","Shellfish","Vegan","Vegetarian","Others"],"textFieldLabel":"Others","error":"Please enter your dietary restrictions"},"accessibilityNeeds":{"label":"Please let us know if you have any accessibility requirements","optional":"Optional","options":["Hearing","Lactation/Nursing Room","Mobility","Vision","Others"],"textFieldLabel":"Others","error":"Please enter your accessibility requirements"}},"argoTrigger":0},"pages/blog/$article/settings":{"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}}}}},"pricing":{"annualDiscountPercentage":25,"basicAnnualPrice":"\u003cspan\u003e$29.00 USD\u003c/span\u003e","googleCountryOffer":"$500 USD","minimumMonthlyPrice":"$5","minimumMonthlyPriceCurrency":"USD","paidTrialAmount":"$1","paidTrialMonths":3,"posProPriceUsd":"$89","posRetailLocations":"1,000","promoAmount":{"amount":1,"currencyCode":"USD","currencySymbol":"$"},"signupTypes":["paid_trial_experience"],"trialLength":3,"usd":"USD"}},"root":null},"actionData":null,"errors":null}};</script><script type="module" async="">; import * as route0 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-DQv_F4qc.js"; import * as route1 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-Bmm5Prh7.js"; import * as route2 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-MyLcOlK7.js"; window.__remixManifest = { "entry": { "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js" ], "css": [] }, "routes": { "root": { "id": "root", "path": "", "hasAction": false, "hasLoader": false, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": true, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-DQv_F4qc.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-CoZWJUIT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-C0CkZO0H.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-B2CGrCyT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-DvJRVFNr.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js" ], "css": [] }, "pages/shopify.com/($locale)~~layout": { "id": "pages/shopify.com/($locale)~~layout", "parentId": "root", "path": ":locale?", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-Bmm5Prh7.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-DvJRVFNr.js" ], "css": [] }, "pages/shopify.com/($locale)/blog/$article": { "id": "pages/shopify.com/($locale)/blog/$article", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog/:article", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-MyLcOlK7.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-CNon358d.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-BXpU7Ohi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-rnC4VxOd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-CdLlm0ke.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-9bBiSrGF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-C0CkZO0H.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-Dqn2JlFF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-XCX4TVlN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-B349-7_a.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/meta-B5XuLiPm.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Article-BRKyuxNc.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-BeIpR_Hw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-B6PaKAwm.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CVi-O1N9.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-PwjvKJBO.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Link-B8ft18J3.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-CoZWJUIT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-mLKFuOrx.js" ], "css": [] }, "pages/shopify.com/($locale)/blog": { "id": "pages/shopify.com/($locale)/blog", "parentId": "pages/shopify.com/($locale)~~layout", "path": "blog", "hasAction": true, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BckwffP_.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-DRtheyQB.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-R5SMpisq.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-CNon358d.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-BXpU7Ohi.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-CdLlm0ke.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-BLkLHBRd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-rnC4VxOd.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-9bBiSrGF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-B349-7_a.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Hero-DPGyVOoy.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-B6PaKAwm.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-D3D_uGkP.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-BeIpR_Hw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ThreePane-B_x9RJ7J.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SimpleSectionsIndex-CRLOWoE6.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogConversion-CVi-O1N9.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-PwjvKJBO.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js" ], "css": [] } }, "url": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/manifest-2305599e.js", "version": "2305599e" }; window.__remixRouteModules = {"root":route0,"pages/shopify.com/($locale)~~layout":route1,"pages/shopify.com/($locale)/blog/$article":route2}; import("https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js");</script></body></html>